沃尔玛的英文介绍
Walmart 沃尔玛介绍英文PPT讲课教案
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Walmart China firmly believes in local sourcing. They have established partnerships with more than seven thousands of suppliers in China. Over 95% of the merchandise in our stores in China is sourced locally.
Now there are two categories of WalMart in China:Wal-Mart SupercenБайду номын сангаасer＆Sam's Club
Wal-Mart Stores, Inc. History
• 1962 Company founded with opening of first Wal-Mart store in Rogers, Ark.
• 1969 Company incorporated as Wal-Mart Stores, Inc. on Oct. 31.
• 1990 Wal-Mart becomes nation's No. 1 retailer.
• 1992 Sam Walton passes away on April 5.
沃尔玛SWOT分析-英文版
SWOT Analysis Wal-Mart.Strengths.Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.Wal-Mart has grown substantially over recent years, and has experienced global expansion (for example its purchase of the United Kingdom based retailer ASDA). The company has a core competence involving its use of information technology to support its international logistics system. For example, it can see how individual products are performing country-wide, store-by-store at a glance. IT also supports Wal-Mart's efficient procurement.A focused strategy is in place for human resource management and development. People are key to Wal-Mart's business and it invests time and money in training people, and retaining a developing them.Weaknesses.Wal-Mart is the World's largest grocery retailer and control of its empire, despite its IT advantages, could leave it weak in some areas due to the huge span of control.Since Wal-Mart sell products across many sectors (such as clothing, food, or stationary), it may not have the flexibility of some of its more focused competitors. The company is global, but has has a presence in relatively few countries Worldwide. Opportunities.To take over, merge with, or form strategic alliances with other global retailers, focusing on specific markets such as Europe or the Greater China Region.The stores are currently only trade in a relatively small number of countries. Therefore there are tremendous opportunities for future business in expanding consumer markets, such as China and India.New locations and store types offer Wal-Mart opportunities to exploit market development. They diversified from large super centres, to local and mall-based sites. Opportunities exist for Wal-Mart to continue with its current strategy of large, super centres.Threats.Being number one means that you are the target of competition, locally and globally. Being a global retailer means that you are exposed to political proble ms in the countries that you operate in.The cost of producing many consumer products tends to have fallen because of lower manufacturing costs. Manufacturing cost have fallen due to outsourcing to low-cost regions of the World. This has lead to price competition, resulting in price deflation in some ranges. Intense price competition is a threat.'Wal-Mart Stores, Inc. is the world's largest retailer, with $256.3 billion in sales in the fiscal year ending Jan. 31, 2004. The company employs 1.6 million associatesworldwide through more than 3,600 facilities in the United States and more than 1,570 units . . .more? Go to Wal-Mart FactsDisclaimer: This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only.。
世界企业组织架构完整版
世界企业组织架构 HEN system office room 【HEN16H-HENS2AHENS8Q8-HENH1688】1.沃尔玛（Wal-Mart Stores）美国涉及领域：沃尔玛的战略标志是：天天低价，商品的选择范围宽广，较大比例的名牌商品，使顾客感到友善而温馨的商店环境，较低的营业成本，对新的地理含义上的市场进行训练有素的扩张，创新性的市场营销，以及优良的售后服务保证。
沃尔玛的主要商品系列包括：家庭用品、电器用品、体育用品、用于草坪和花园的器具，健身与健、美器材和设备、家庭时尚用品、油漆、涂料，床上用品和浴室用品，五金商品，家用修理设备、玩具和游戏软件，以及杂货类商品。
组织架构：来源于网页沃尔玛超市员工培训教案2.（）荷兰设计领域：荷兰皇家壳牌石油公司是一家国际能源和化工集团，总部位于荷兰海牙。
壳牌的战略是为了巩固壳牌作为油气行业领导者的地位，以提供有竞争性的股东回报，同时以负责任的方式，帮助满足世界的能源需求。
壳牌上游业务的发展重点是勘探新的石油和天然气资源，开发大型项目，以技术和经验为资源拥有者带来价值。
在下游业务，壳牌的重点是通过运营现有资产和在增长型市场进行选择性投资，实现持续的现金流。
壳牌拥有五大核心业务，包括勘探和生产、天然气及电力、煤气化、化工和可再生能源。
壳牌在全球140多个国家和地区拥有分公司或业务。
它是国际上主要的石油、和石油化工的，在30多个国家的50多个炼油厂中拥有，而且是石油化工、公路运输燃料(约5万个加油站遍布全球)、润滑油、航空燃料及液化石油气的主要销售商。
同时它还是液化天然气行业的先驱，并在全球各地大型项目的、和经营方面拥有丰富的经验。
壳牌集团1998年运营销售总额（税后）940亿，1110亿，是全球最大的10家公司之一。
它在全球任何地方都把健康、安全和环保标准及遵守集团的放在首要地位，并注重当地员工的和发展。
组织架构：来源于百度百科名片荷兰皇家壳牌石油公司简介壳牌的公司结构十分独特：世界各地的分公司是由总部设在荷兰的荷兰皇家石油公司和总部设在英国的壳牌运输和贸易公司共同管理的，其中荷兰皇家控股六成，英国的壳牌控股四成。
商务英语--世界品牌公司介绍
除了钟表和军刀外，瑞士还有一个很有名的东西，那就是巧克 力。瑞士的巧克力的种类丰富，价格也适中，最适合作为礼物。 牛奶巧克力是在瑞士发明的。因为调节牛奶的温度非常困难， 虽然欧洲各地都对之进行了大量的研究，但一直没有成功，后 来，瑞士人达尼尔· 彼德于1875年发明了制作方法。现在瑞士 的巧克力种类繁多，味道也是各种各样。
西门子股份公司（SIEMENS AG FWB：SIE, NYSE： SI）是世界最大西门子公司总部的机电类公司之一， 1847年由维尔纳· 西门子建立。如今，它的国际总 冯· 部位于德国慕尼黑。
通用汽车公司General Motor（GM）成立于1908年9月16日，自 从威廉· 杜兰特创建了美国通用汽车公司以来，先后联合或兼并了别 克、凯迪拉克、雪佛兰、奥兹莫比尔、庞蒂克、克尔维特、悍马等 公司，拥有铃木（Suzuki）3%股份。使原来的小公司成为它的分 部。从1927年以来一直是全世界最大的汽车公司之一。
沃尔玛主要涉足零售业是世界上雇员最多的企业连续三年在美国财富杂志全球500强企业中居波音公司是全球航空航天业的领袖公司也是世界上最大的民用和军用飞机制造商
爱立信公司（Telefonaktiebolaget LM Ericsson） 1876年成立于瑞典的斯德哥尔摩。从早期生产电话机、 电话交换机发展到今天，爱立信的业务已遍布全球 140多个国家，是全球领先的提供端到端全面通信解 决方案以及专业服务的供应商。爱立信的业务体系包 括：通信网络系统，专业电信服务，技术授权，企业 系统和移动终端业务。
肯德基（Kentucky Fried Chicken肯塔基州炸鸡），通常简称为 KFC，是来自美国的著名连锁快餐厅，由哈兰· 山德士上校于1952 年创建。主要出售炸鸡、汉堡、薯条、汽水等西式快餐食品。 肯德基属于百胜餐饮集团。百胜集团是世界上最大的餐饮集团， 在全球100多个国家和地区拥有超过3.3万家连锁店和84万名员工。 旗下拥有肯德基、必胜客、塔可钟（已于2007年10月在国内结束 营业）、东方既白（中式餐饮）等世界知名餐饮品牌，分别在烹 鸡、比萨、墨西哥风味食品及海鲜餐饮领域名列全球第一。
沃尔玛公司简介
沃尔玛Wal-Mart Stores, Inc.）（NYSE：WMT）是一家美国的世界性连锁企业，以营业额计算为全球最大的公司，其控股人为沃尔顿家族。
总部位于美国阿肯色州的本顿维尔。
沃尔玛主要涉足零售业，是世界上雇员最多的企业，连续三年在美国《财富》杂志全球500强企业中居首。
沃尔玛百货有限公司由美国零售业的传奇人物山姆·沃尔顿先生于1962年在阿肯色州成立。
经过四十多年的发展，沃尔玛公司已经成为美国最大的私人雇主和世界上最大的连锁零创始人：山姆·沃尔顿售企业。
目前，沃尔玛在全球15个国家开设了超过8,000家商场，下设53个品牌，员工总数210多万人，每周光临沃尔玛的顾客2亿人次。
1991年，沃尔玛年销售额突破400亿美元，成为全球大型零售企业之一。
据1994年5月美国《财富》杂志公布的全美服务行业分类排行榜，沃尔玛1993年销售额高达673．4亿美元，比上一年增长118亿多，超过了1992年排名第一位的西尔斯(Sears)，雄居全美零售业榜首。
1995年沃尔玛销售额持续增长，并创造了零售业的一项世界纪录，实现年销售额936亿美元，在《财富》杂志95美国最大企业排行榜上名列第四。
事实上，沃尔玛的年销售额相当于全美所有百货公司的总和，而且至今仍保持着强劲的发展势头。
至今，沃尔玛己拥有2133家沃尔玛商店，469家山姆会员商店和248家沃尔玛购物广场，分布在美国、中国、墨西哥、加拿大、英国、波多黎各、巴西、阿根廷、南非、哥斯达黎加、危地马拉、洪都拉斯、萨尔瓦多、尼加拉瓜等14个国家。
它在短短几十年中有如此迅猛的发展，不得不说是零售业的一个奇迹。
编辑本段公司宗旨沃尔玛提出“帮顾客节省每一分钱”的宗旨，实现了价格最便宜的承诺。
沃尔玛还向顾客提供超一流服务的新享受。
公司一贯坚持“服务胜人一筹、员工与众不同”的原则。
走进沃尔玛，顾客便可以亲身感受到宾至如归的周到服务。
再次，沃尔玛推行“一站式”购物新概念。
世界500强企业组织架构
1.沃尔玛（Wal-Mart Stores）美国涉及领域：沃尔玛的战略标志是：天天低价，商品的选择范围宽广，较大比例的名牌商品，使顾客感到友善而温馨的商店环境，较低的营业成本，对新的地理含义上的市场进行训练有素的扩张，创新性的市场营销，以及优良的售后服务保证。
沃尔玛的主要商品系列包括：家庭用品、电器用品、体育用品、用于草坪和花园的器具，健身与健、美器材和设备、家庭时尚用品、油漆、涂料，床上用品和浴室用品，五金商品，家用修理设备、玩具和游戏软件，以及杂货类商品。
组织架构：来源于网页沃尔玛超市员工培训教案2.荷兰皇家壳牌石油公司（Royal Dutch Shell）荷兰设计领域：荷兰皇家壳牌石油公司是一家国际能源和化工集团，总部位于荷兰海牙。
壳牌的战略是为了巩固壳牌作为油气行业领导者的地位，以提供有竞争性的股东回报，同时以负责任的方式，帮助满足世界的能源需求。
壳牌上游业务的发展重点是勘探新的石油和天然气资源，开发大型项目，以技术和经验为资源拥有者带来价值。
在下游业务，壳牌的重点是通过运营现有资产和在增长型市场进行选择性投资，实现持续的现金流。
壳牌拥有五大核心业务，包括勘探和生产、天然气及电力、煤气化、化工和可再生能源。
壳牌在全球140多个国家和地区拥有分公司或业务。
它是国际上主要的石油、天然气和石油化工的生产商，在30多个国家的50多个炼油厂中拥有权益，而且是石油化工、公路运输燃料(约5万个加油站遍布全球)、润滑油、航空燃料及液化石油气的主要销售商。
同时它还是液化天然气行业的先驱，并在全球各地大型项目的融资、管理和经营方面拥有丰富的经验。
壳牌集团1998年运营销售总额（税后）940亿美元，总资产1110亿美元，是全球最大的10家公司之一。
它在全球任何地方都把健康、安全和环保标准及遵守集团的经营宗旨放在首要地位，并注重当地员工的培训和发展。
组织架构：来源于百度百科名片荷兰皇家壳牌石油公司简介壳牌的公司结构十分独特：世界各地的分公司是由总部设在荷兰的荷兰皇家石油公司和总部设在英国的壳牌运输和贸易公司共同管理的，其中荷兰皇家控股六成，英国的壳牌控股四成。
麦德龙沃尔玛英文介绍
Metro AG股份公司（AktienGesellschaft）is the fourth-largest retailer in the world measured by revenues (after Wal-Mart, Carrefour and Tesco)，It was established in 1964 by Otto Beisheim奥托.拜斯海姆Metro，the world’s Cash & Carry business leader, arrived in China in 1995, cooperating with JinJiang Group锦江集团（国际）to establish Metro JinJiang Cash & Carry Co. Ltd. 锦江麦德龙现购自运有限公司1996, Metro JinJiang C&C opened its first store. So far Metro runs 54stores in 39cities in china。
麦德龙作为全球现购自运制业务的领头羊，1995年来到了中国，与锦江国际（集团）有限公司合作，建立了锦江麦德龙现购自运有限公司。
1996年，麦德龙在上海开设了它在中国的第一家现购自运制商场，截止目前，麦德龙在中国的39个城市开张了54家商场。
1.The unique management philosophy 独特的经营理念：现购自运（[英]Cash and Carry；简称：C＆C)Cash & Carry business provides professional customers with a warehouse-like类似仓库store where they can pick articles; pay in cash and carry goods away by themselves. The advantage of cash & carry, as opposed to traditional wholesale business, lies in good value for money, wide range of food and non-food assortments, sufficient stock, long business hours, etc.的中文解释的意思是：现金购买，自己运走。
沃尔玛的全面风险管理战略(英文版)
沃尔玛的全面风险管理战略(英文版) Comprehensive Risk Management Strategy of Walmart Introduction:Risk management is an essential component of every successful business. It involves identifying potential risks, assessing their impact, and implementing strategies to mitigate them. As one of the largest retail corporations in the world, Walmart recognizes the importance of having a comprehensive risk management strategy in place. This article aims to outline Walmart's approach to risk management, highlighting its key principles and strategies.1. Risk Identification:The first step in Walmart's risk management strategy is to identify potential risks that could impact the company's operations. This involves conducting thorough risk assessments at various levels, including corporate, regional, and store levels. Walmart uses various techniques such as problem analysis, performance reviews, and trend analysis to identify areas of potential vulnerability. The company also closely monitors external factors such as market trends, regulatory changes, and geopolitical risks that could affect its business.2. Risk Assessment:Once the risks are identified, Walmart assesses their potential impact on the company's operations, financial performance, and reputation. This involves quantifying risks in terms of financial loss, operational disruption, and potential damage to the brand image. By conducting risk assessments, Walmart can prioritize risks and allocate resources effectively to mitigate them.3. Risk Mitigation Strategies:After assessing the risks, Walmart implements strategies to mitigate them and minimize their impact on the company. This includes developing and implementing robust internal controls, standard operating procedures, and policies to prevent and detect risks. Walmart also invests in state-of-the-art technology and infrastructure to ensure the security and efficiency of its operations. For example, the company uses advanced surveillance systems and cybersecurity measures to protect its stores and customer data from potential threats.Walmart also believes in fostering a culture of risk management throughout the organization. It educates and trains its employees on risk awareness and encourages them to report any potential risks or violations. This helps Walmart to proactively address risks and prevent potential issues before they escalate.4. Crisis Management:Despite careful planning and risk mitigation efforts, unexpected events can still occur. Walmart understands the importance of having a robust crisis management plan in place. The company has a dedicated crisis management team that is responsible for coordinating responses to various crises, such as natural disasters, product recalls, or public relations crises. Walmart's crisis management plan outlines clear procedures for communication, decision-making, and business continuity to ensure a swift and effective response to any crisis situation.5. Business Continuity Planning:Another critical aspect of Walmart's risk management strategy is business continuity planning. This involves developing strategies and procedures to ensure the continuous operation of key business functions in the event of a disruption. Walmart has comprehensive business continuity plans at both the corporate and individual store levels. These plans outline alternative operating procedures, backup systems, and recovery strategies to minimize downtime and mitigate the impact of any disruption.6. Continuous Improvement:Walmart recognizes that risk management is an ongoing process that requires continuous improvement and adaptation. The company regularly reviews and updates its risk management strategies to address emerging risks and changing business environments. It actively seeks feedback from employees, customers, and stakeholders to identify areas for improvement and implement necessary changes.Conclusion:Walmart's comprehensive risk management strategy demonstrates its commitment to ensuring the safety, security, and continuity of its operations. By adopting a proactive and holistic approach torisk management, Walmart can identify and mitigate potential risks, minimize their impact, and maintain its position as one of the world's leading retail corporations.Certainly! Here are some additional points to expand on Walmart's risk management strategy: 1. Supply Chain Risk Management:Walmart's risk management strategy includes a strong focus on supply chain management. The company recognizes thatdisruptions in its supply chain can have a significant impact on its operations and ability to serve customers. To mitigate supply chain risks, Walmart has implemented several strategies. Firstly, the company has diversified its supplier base to reduce dependency on a single supplier or region. This helps to minimize the impact of any potential disruptions, such as natural disasters or geopolitical issues. Secondly, Walmart closely collaborates with its suppliers to ensure they meet specific quality, safety, and compliance standards. The company also conducts regular audits and inspections to mitigate the risks associated with unethical practices or non-compliance.2. International Risk Management:As a global retail corporation, Walmart operates in various countries with different regulatory, political, and cultural environments. To manage the risks associated with international operations, Walmart has established a robust governance structure. The company has a dedicated international risk management team that monitors and assesses risks specific to each country. This allows Walmart to tailor its risk mitigation strategies to address the unique challenges and requirements of individual markets. Additionally, Walmart maintains strong relationships with local stakeholders, government agencies, and industry associations to proactively address any potential risks or issues that may arise.3. Data Privacy and Cybersecurity:The increasing reliance on technology and digital systems within the retail industry brings new risks such as data breaches and cyber-attacks. Walmart recognizes the importance of protecting customer and company data from potential threats. The companyhas invested heavily in cybersecurity measures, including firewalls, encryption, and constant monitoring of its systems. Walmart also regularly conducts vulnerability assessments and penetration tests to identify and address any potential weaknesses. In addition to technical safeguards, Walmart has implemented strict data privacy policies and procedures to ensure compliance with relevant regulations and protect customer privacy.4. Regulatory Compliance:Operating in a highly regulated industry, Walmart places a strong emphasis on compliance with applicable laws and regulations. The company has a dedicated legal and compliance team that monitors and ensures adherence to local, national, and international regulations. Walmart invests in training programs for its employees to ensure they are aware of and comply with relevant laws and regulations. The company also conducts regular internal audits to assess compliance and identify areas for improvement. Walmart's commitment to regulatory compliance helps to mitigate the risks associated with legal sanctions, reputational damage, and operational disruptions.5. Environmental Sustainability:Walmart recognizes the risks associated with climate change and environmental degradation and has integrated sustainable practices into its risk management strategy. The company has set ambitious goals to reduce greenhouse gas emissions, promote renewable energy, minimize waste, and conserve natural resources. By adopting sustainable business practices, Walmart reduces its exposure to potential regulatory, reputational, and operational risks. The company also works closely with its suppliers to promotesustainable sourcing and production practices throughout its supply chain.Conclusion:Walmart's comprehensive risk management strategy encompasses a wide range of areas, including risk identification, assessment, mitigation, crisis management, business continuity planning, and continuous improvement. Through its proactive and holistic approach, Walmart can effectively manage potential risks and ensure the safety, security, and continuity of its operations. By placing a strong emphasis on supply chain integrity, international risk management, data privacy, regulatory compliance, and environmental sustainability, Walmart demonstrates its commitment to long-term success and resilience in an ever-changing business landscape.。
Walmart 沃尔玛介绍英文PPT教学提纲
• 2010 “Fortune” magazine announced Walmart replaces Exxon Mobil is once again the Fortune top 500 of the United States.
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Affect all over the world
Wal-Mart has expanded to sixteen countries.More than 7000 Walmart stores all over the world.
About Walmart China
Walmart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Until today Walmart has been operating in China for 20 years with more than 100,000 associates.
Wal-Mart Stores, Inc. History
• 1962 Company founded with opening of first Wal-Mart store in Rogers, Ark.
• 1969 Company incorporated as Wal-Mart Stores, Inc. on Oct. 31.
• 1997 Wal-Mart becomes the No. 1 employer in the United States
沃尔玛walmart 电子商务(EC)报告英文版
Contents1.Overview of Wal-Mart Stores, Inc. background (3)2.Four global business categories of Wal-Mart Stores, Inc (3)3.The current main competitors to Wal-Mart Stores, Inc (4)4.The e-commerce related advantages of Wal-Mart Stores, Inc........... . (6)5.The diagram of logistics and supply chain system of Wal-Mart Stores,Inc................................................................................ . (7)6.The e-commerce related disadvantages of Wal-Mart Stores, Inc......... .. (7)7.In order to maintain or grow the leadership, what improvements shouldbe taken by Wal-Mart Stores, Inc (8)8.The possible difficulties that Wal-Malt stores may face during the processof improvement................................................................ . (9)9.Alternative actions (if any) if you were the CEO of one of Wal-Mart’scompetitors (9)10.References (10)1.Overview of Wal-Mart Stores, Inc. backgroundWal-Mart Stores Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Over forty-year period, it has become the world’s largest private employer and retailer, on the top of the Fortune 500 list and has been among the most valuable brands for many years.Today, with over 2.1 million employees worldwide, Wal-Mart operates more than 8,000 units in 15 countries under 53 different brands, and serves more than 200 million customers per week. Wal-Mart had $405 billion in annual sales in fiscal year 2010 (FYE10, Feb. 1, 2009 to Jan. 31, 2010). The charitable giving numbers including cash and in-kind gifts valued more than $512 million in FYE10, a 20% increase over the previous year’s giving. In 2010, Wal-Mart regained the seat at the top of the Fortune 500, and ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey.Wal-Mart follows the three core values of “respect for the individual, service to the custome r, and striving for excellence”. It is well known that the classical management quotations: “The first item is that customers are right forever. The second item is that please consult the first item if customers are wrong.”2.Four global business categories of Wal-Mart Stores, Inc.Wal-Mart Super-CenterWal-Mart designed the super-center concept to save customers time and money, and also offer a unique shopping experience based on the Wal-Mart philosophy of "Every Day Low Prices".SAM'S CLUBSAM'S CLUB is a low-cost members-only warehouse club named after the founder of Wal-Mart Stores, Inc. - Sam Walton. The first SAM'S CLUB was founded in 1983. Acting like a purchasing agent for its members, SAM'S CLUB offers exceptional value on famous-brand merchandise at "member only" prices for bothbusiness and personal use. The First SAM'S CLUB was opened in April in Midwest City, Oklahoma in 1983.Wal-Mart StoresEvery customer who purchases in Wal-Mart stores can accept the welcome and greeting full of passion at the gate of stores. The commodities produced locally are usually in sales in Wal-Mart stores and on display automatically. In addition, the employees of Wal-Mart are entitled to decide who can achieve the funds donated by them.Wal-Mart Neighborhood MarketThe fourth kind is “neighborhood market”, which is a little smaller than the shopping plaza. It is usually set up in the community, and meets the community’s basic requirements, different from other convenient stores, it will also provide fresh products.3.The current main competitors to Wal-Mart Stores, Inc.The strongest competitors which Wal-Mart meets are Carrefour in France and Tesco in UK. These three retail giants have their own business strategies and business features. Now we will analyze advantages and disadvantages of Carrefour and Tesco.(1) Carrefour was found in 1959, which is the pioneer of the hype-market sector, the first largest retailer in Europe, the second largest international retail chains corporation in the world. At present, it owns over 11,000 operation retail units and its business area extends over 30 countries and districts all over the world. The enterprise leads the markets mainly with three business formats: hype-market sector, supermarkets and discount stores.The gap between Carrefour and Wal-Mart is as following:a.Carrefour prefers the commercial centers or resident centers as its new store siteand also highlights the dependence to commercial circle.b.Carrefour advocates everyday low prices, but it is actually a Hi-Low price strategy.The commodities Customers always purchase and compare which are in lowprices while the prices of the rest are generally higher than that in Wal-Mart.c.Carrefour attempts a variety of methods to adapt to different demands fromdifferent consuming groups. However, Wal-Mart is always defeated by Carrefour in the aspects to acceptance of customers and comfort due to a lack of theconformity with region culture and personality differences.d.The disadvantages of Carrefour compared with Wal-Mart: the performance ofsupply chain is inferior and the effective use of economy of scale is unavailable.(2) Tesco was found in 1932, which is the largest retail enterprise in Britain and also one of three largest retailers in the world. Apart from 691 local super shopping centers in UK, forty-two percent of the company’s stores distribute in the middle of Europe and each country of Southeast Asia and it is an international supermarket giant. In two respects, it mainly reflects the major competitive strength of Tesco.a.Tesco in Britain has a variety of business forms that has more strong adaptation asthe following five types:Tesco Extra:Tesco Extra where you can buy all products on sale in supermarket is a large warehouse store of Tesco.Tesco store:Tesco store is standard supermarket form and mainly sells foods and a few non-food commodities. It is the most common store of Tesco and the main source of revenue.Tesco Metro:Tesco Metro whose scale is between that of Tesco store and that of Tesco Express is the shops in the form, which is generally located in the city center or main streets.Tesco Express:Tesco Express is small-scale shop which mainly sells food and widely distributes in the busing urban sectors or shopping centers. By in February 2006, the number of Tesco Express throughout Britain had exceeded 650.One Stop:One Stop is the unique store which did not use the name “Tesco” and the small-scale store. They are always some small retailers that are taken over byTesco, however, they can still retain their original names.b. Tesco is good at database marketing. It can divide tens of millions of customers into eighty categories of customer groups such as young students, housewivesand so forth according to the features of customers such as physic, psychology, behavior and so on by constructing the EDMSYS (Email Direct Mall System). The skilful use of the data makes it achieve the irreplaceably competitive advantages.4.The e-commerce related advantages of Wal-Mart Stores, Inc.(1) Wal-Mart introduced the company's e-commerce website in July 1996.The integrated high technology and the traditional retailing business strengths.(2) In 1999,Wal-Mart cooperated with AOL .AOL supplied the methods of Internet access service at low cost .In addition, AOL online shopping website also took an access to linking , which objectively made 19 millions users of AOL become the potential users of , to further enlarge the community of online consumers.(3) In January 2000, Wal-Mart collaborated with the venture capital firm Accel Partners to scrip online retailing department out from the company as a new independent Internet firm named which would be unrestricted to the control of the parent company in the development and established its own brand image.(4) Wal-Mart built an e-commerce distributing centre to improve the level of online business services to customers and meet the product distributing demands.(5) High standardization of administration, scientific of business idea. All managements of Wal-Mart are completed through information technology. All the employees must refer to the orders of computers to work and have never done anything casually.(6) The advanced logistics and supply chain management system. The strong electronic communication network formed on the basis of the dedicated satellite andlots of large computer servers administers and optimizes the distribution centers, chains, warehouses, cargo trucks and partners of Wal-Mart all over the world effectively and intensively. Details in diagram 5.1.(7) High quality of client resource, price and brand strengths.5.The diagram of logistics and supply chain system of Wal-Mart Stores, Inc.Diagram 5.1 Logistics and Supply Chain System of Wal-Mart Stores6.The e-commerce related disadvantages of Wal-Mart Stores, Inc.(1) High cost of technology and management. The investment in the construction of information systems and constant maintenance and upgrade later must bring higher cost of technology and management.(2) The strength of traditional markets overtakes that of online markets. It is more difficult to quickly transfer the concentration of customers on traditional markets to the online markets.(3) The construction of the new ecommerce site to some extent must affect the image of the brand which had been established in the minds of customers before. Particularly in the time that the customer service of the new company spun off can not be compared with that of the parent company.(4) It is quite difficult to enter the ecommerce of different countries and regions and adapt to it.(5) A lack of distinguishing and irreplaceable advantages compared with competitors. Taking China for example, Carrefour has led the online markets in Beijing rather than Wal-Mart.7.In order to maintain or grow the market leadership, what improvementsshould be taken by Wal-Mart Stores, Inc.(1) Focusing on local business. When Wal-Mart enters the new market in a country, it must do the detailed market research so as to adapt to the economic circumstance of different countries and the competition of the counterparts.(2) Establishing own local system of logistics and realizing the perfect butt between ecommerce and logistics. Instead, collaborating with third-party contract logistics companies.(3) Developing database marketing by learning about Tesco and carrying out the detailed customer segmentation. Recommending commodities to customers according to their consumption habits and conducting deep mining of client relation and maintaining it.(4) Improving public image and increasing the soft power. There is common criticism outside to Wal-Mart. You can refer to the documentary called “Wal-Mart: Low Prices, High Costs”. Wal-Mart should struggle to improve its public image and increase the strength of software by international procurement, products supply, environmental measures, trade subsidies, charities and labor welfare.(5) Wal-Mart should build the sustainable development plan. Apart from being accustomed to the low carbon trend and establishing the energy-saving andeco-friendly shopping center, it still needs to enhance the implementation of the project named “Agriculture Super Butt”. Which can not only raise the farmers’revenue but also bring the fresh , safe, delicious, affordable and eco-friendly agricultural products to Chinese consumers.8.The possible difficulties generated during the process of improvement.(1) The increase of business cost. It has some conflicts with Wal-Mart’s saving idea and requires the high class of Wal-Mart to think carefully.(2) Wal-Mart probably meets the high threshold the rivals have set. It needs more efforts to climb this threshold.(3) It is possible that Wal-Mart meets the barrier that government policy forms. Any markets can be confronted with it, no matter traditional markets or online markets.9.Alternative actions if I were the CEO of one of Wal-Malt’s competitors.If we stand in the seats of Wal-Mart’s competitors, I suggest the following measures we can take.First of all, considering that the spread of the Wal-mart’s VIP system is not so satisfying and the strength of the conducting is kind of lacking, more effective system should be established and executed. The admission for applying here is allowed to take the recent home-telephone bill. According to the phone number, there is no need for you to take the VIP card and you will just speak of your number stored in our database instead of that of the card. Moreover,we can send the advertisements to youruseful address gained from the bill to avoid wasting.Secondly, the pre-investigatement is of the great importance. Wal-Mart has aggressively to expand outside of the US, opening stores and making acquisitions in North American, Mexico, European and Asia .Mexico, Canada, and the UK are great success stories. Germany has been problematic while Indonesia was an outright failure. Look at the Wal-Mart and Carrefour at Heifei. As we all know, Carrefour is the first company march into China and it has achieved a significant success. The Carrefour at the Sanlian District in Hefei is the most profitable all over the world. While Wal-Mart do esn’t get enough reward is just because the latency of occupying the market. Therefore, research should be done considerate and suitable to that country.Thirdly, business-assosiation system would be developed .Meanwhile, the protection of the system band should be applied as soon as possible. They can be advertised and linked on our website. Furthermore, the record of the someone’s comsuption in those stores would be remarked to the database of our company. In that case, the customer can conveniently use the scores to exchange some goods on our mall-online without going out. What’s more, exchanging the scores to the money can effectively prevent people from the fear of unsafe online payment.10.ReferencesBaidu Encyclopedia /view/9389.htmWikipedia /zh-cn/%E6%B2%83%E5%B0%94%E7%8E%9B Wal-Mart China Website /People’s Net /GB/54849/59580/5767354.html Book——“Wal-Mart Retail Strategy” Written by Ruizhi, Published by Nanfang Daily Press 1st, June 2006Baidu Library——“Wal-Mart Case Analysis”Baidu Library——“Wal-Mart Plannig a Major E-life”Baidu Library——“Wal-Mart Logistics and Supply Chain Management”Baidu Library——“Wal-Mart Supply Chain Mainly Consists of Four Parts”Documentary——“Wal-Mart: Low Prices, High Costs”- 11 -。
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Walmart Supercenters
Our Supercenters were developed in 1988 to meet the growing demand for convenient, one-stop family shopping featuring our famous Every Day Low Prices. We save you time and money by combining a full grocery and our general merchandise under one roof.
Marketside Walmart Neighborhood Markets
Neighborhood Markets offer a quick and convenient shopping experience for customers who need groceries, pharmaceuticals, and general merchandise all at our famous Every Day Low Prices. First opened in 1998, there are now 181 Neighborhood Markets, each employing about 95 associates. A typical store is about 42,000 square feet. Opened in 2008, Marketside stores are small community pilot grocery stores specializing in fresh, delicious meals at great prices. In our stores, customers can shop for a variety of fresh ingredients, restaurant-quality prepared meals and their everyday favorite national brands - even freshly baked breads and a wide assortment of wines.
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1972 – Walmart goes public
Discounters such as Kmart quickly expanded in the 1960s, while Sam only had enough money to build 15 Walmart stores. In 1972, Walmart stock was offered for the first time on the New York Stock Exchange. With this infusion of capital, our company grew to 276 stores in 11 states by the end of the decade.
Walmart Discount Stores
Our founder, Sam Walton, opened his first Walmart discount store in 1962. Today, there are 750 stores offering a pleasant and convenient shopping experience across the United States. The size of an average store is 108,000 square feet. Each store employs about 225 associates
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1962 – Walmart begins
Before opening Walmart, Sam traveled the country studying everything he could about discount retailing. He became convinced American consumers wanted a new type of store. Trusting his vision, Sam and his wife Helen put up 95 percent of the money for the first Walmart store in Rogers, Ark.
The Wal-Mart Culture WalWalWal-Mart Stores, Inc. was founded on principles developed by Sam Walton. These principles carried out every day by hard-working and hardfriendly associates have created a unique corporate culture that is key to WalWal-Mart's competitive edge. The basic beliefs guiding Wal-Mart Stores, Inc. are: WalThree Basic Beliefs Respect for the Individual Every associate's opinion is respected. Managers are considered "servant leaders" who help new associates realize their potential through training, praise and constructive feedback. An "open door" management philosophy encourages associates to raise questions and concerns in an open atmosphere. Service to the CustomEverything possible is done to make shopping at Wal-Mart and SAM'S CLUB a friendly, pleasant experience. The "TenWal"TenFoot Attitude" means that associates are to greet each person they see. The "Satisfaction Guaranteed" refund and exchange policy allows customers to be fully confident of Wal-Mart and SAM'S CLUB's Walmerchandise and quality. Strive for Excellence WalWal-Mart and SAM'S CLUB associates share an exceptional commitment to customer satisfaction. At the start of each day, store associates gather for the Wal-Mart or SAM'S CLUB cheer and review sales from the previous Walday, as well as discuss their daily goals. "The Sundown Rule" requires a continual sense of urgency, with questions asked in the morning answered before the end of the day.
Business Categories
There are four Business Categories of WalMart: Wal-Mart Supercenter SAM'S CLUB Wal-Mart Stores Wal-Mart Neighbourhood Market Now there are two categories of Wal-Mart in China: Wal-Mart Supercenter & SAM'S CLUB.
The company’s logo
Corporation Information
About Walmart Global Walmart Stores, Inc. was founded by American retail legend Mr. Sam Walton in Arkansas in 1962. Today, with over 2.1 million associates worldwide, Walmart operates more than 8,400 units in 15 countries under 55 different banners, and serves more than 200 million customers per week. Walmart had $405 billion in annual sales in fiscal year 2010 (FYE10, Feb. 1, 2009 to Jan. 31, 2010). The charitable giving numbers including cash and in-kind gifts was more than $512 million in FYE10, a 20% increase over the previous year’s giving. In 2010, Walmart regained the seat at the top of the Fortune 500, and ranked first among retailers in Fortune Magazine’s 2010 Most Admired Companies survey. About Walmart China Walmart entered the Chinese market and opened its first Supercenter and Sam’s Club in Shenzhen in 1996. Currently, Walmart operates a number of store formats in China including Supercenters, Sam’s Clubs, and Neighborhood Markets. As of August 5, 2010, Walmart had 189 units in 101 cities, and created over 50,000 job opportunities across China.