Unit 2 Text A
学术英语(管理)_Unit 2
Text A
Language building-up
Specialized vocabulary
Translate the following expressions from English into Chinese or vice versa.
1 the act of sales 2 manage customer relationships 3 business philosophy
three definitions 2 If we just look at the commonalities of these _______________, we can see that, in essence, marketing is: a) discovering and giving consumers what they want and need, _______ and b) doing this at a profit. (Para. 5)
Unit 2 Marketing
• Text A
The Business of Marketing
─ Critical thinking and reading
• Overview • Beyond text • Discussion
─ Language building-up
• Specialized vocabulary • Signpost language • Formal English
Unit 2 Marketing
Text A
Critical reading and thinking
Beyond text
—
4 Cs vs. 4 Ps With the birth of the Customer age in the 1990s Robert F. Lauterborn proposed the 4 Cs to replace 4 Ps.
学术英语(社科)Unit1-8 Text A译文
学术英语课文翻译Unit1人们如何做出决策理性的人认为在保证金1.经济学家通常假设人是理性的。
理性的人们系统地,有目的地做最好的,他们可以实现他们的目标,考虑到可用的机会。
当你学习经济学,你会遇到公司决定雇佣多少工人,有多少他们的产品生产和销售利润最大化。
你也会遇到那些决定花多少时间工作和买什么商品和服务产生的收入来实现最高水平的满意度。
2.理性的人知道生活中的决策很少是黑白的，但通常是灰色的。
在吃饭的时候，你面对的不是空腹或是像猪一样进食，而是吃额外的一匙土豆泥。
当考试开始时，你的决定不是介于两者之间，而是让他们减少或学习一天24小时，而不是花更多的时间复习笔记而不是看电视。
经济学家用“边际变化”这个术语来描述对现有的行动计划的调整。
请记住，边际意味着“边缘如此边缘的变化是在你正在做的边缘周围的调整”。
理性的人往往通过比较边际收益和边际成本来做出决定。
3.例如，考虑一家航空公司决定向待机乘客收取多少费用。
假设撒德躺在横跨美国的200座飞机上，航空公司损失100,000英镑。
在这种情况下，每个座位的平均成本是1,000美元/ 200美元，这是500美元。
有人可能会得出这样的结论：航空公司不应该售出票价低于500美元的机票。
事实上，一家理性的航空公司通常可以通过考虑利润率来提高利润。
想象一下，一架飞机即将起飞，有10个空座位，候机旅客在门口等候，将支付300美元的座位。
航空公司应该把票卖掉吗？当然应该。
如果飞机有空座位，增加一个乘客的成本很小。
乘飞机的平均成本是S500，边际成本仅仅是额外的乘客将消耗的花生袋和苏打水的成本。
只要备用乘客支付超过边际成本，售票是有利可图的。
4.边际决策有助于解释一些令人费解的经济现象。
这里有一个经典的问题：为什么水这么便宜，而钻石这么贵？人类需要水来生存，而钻石是不必要的；但出于某种原因，人们愿意付出更多的钻石比一杯水。
原因是一个人愿意支付任何好处是基于一个额外单位的好处会产生边际效益。
新世纪大学英语综合教程4第四册unit2_Technology_and_Happiness
Detail Reading
In the present era, all of us are enthusiastically pursuing technological advancement and take it for granted that the development of technology will make us happier. However, little evidence can be found to prove the correlation between technology and happiness once material and technological advances reach a certain level. The text below may provide you with some insights into this issue.
On the one hand...
Q: What changes could take place in our future life with the advancement of technology?
• Everything is automatic • Production be increased. • Human labor be decreased. • People’s mental horizon be broadened.
Para 2
By most standards, then, you would have to say that Americans are better off now than they were in the middle of the last century. Oddly, though, if you ask Americans how happy they are, you’ll find that they are no happier than they were in 1946 (which is when formal surveys of happiness started). In fact, the percentage of people who say they are “very happy” has fallen slightly since the early 1970s — even though the income of people born in 1940 has, on average, increased by 116 percent over the course of their working lives. You can find similar data for most developed countries.
2018上新视野2 unit 1-4重点句及背诵段落
Unit 1 Section A1. To him, I am a tedious oddity: a father he is obliged to listen to and a man absorbed in the rules of grammar, which my son seems allergic to. (Para. 1)对他而言,我是一个乏味的怪物:一个他不得不听其教诲的父亲,一个还沉湎于语法规则的人,对此我儿子似乎颇为反感。
2. The civilization of Greece and the glory of Roman architecture were captured in a condensed non-statement. My students’ “whoa!” was exceeded only by my head-shaking distress. (Para. 4)所有希腊文明和罗马建筑的辉煌居然囊括于一个浓缩的、不完整的语句之中!我的学生以“哇!”来表示她的惊叹,我只能以摇头表达比之更强烈的忧虑。
3. Blame for the scandal of this language deficit should be thrust upon our schools, which should be setting high standards of English language proficiency. (Para. 6) 对这种缺乏语言功底而引起的负面指责应归咎于我们的学校。
学校应对英语熟练程度制定出更高的标准。
4. Within the span of a 10-minute drive, he had learned from scratch to the major parts of speech in a sentence. (Para. 10)在10分钟的车程中，他从无到有地学会了句子中的主要词类。
新未来大学英语 综合教程2教学课件Unit 2 Section 2
Text A The rise of the gig economy TTeexxt t interpretation
8 Even with the potential downside, it seems that the gig economy is here to stay. Many of the driving forces behind the trend, such as changes in technology and people’s attitudes to work, are showing no sign of easing. China Daily reported that the gig economy in China is predicted to grow by 30 percent per year over the next few years, and that it is likely to become even more important in areas such as agriculture, health care and education. There are likely to be winners and losers on all sides, but it is important for society to recognize these issues and ensure that people working in the gig economy are treated fairly.
Text A The rise of the gig economy TPerxevtieinwttearskpretation – Text structure Read the text and complete the diagram.
应用型大学英语第四册unit2 参考译文
Text: A white heron 白鹭1 The forest was full of shadows as a little girl hurried through it one summer evening in June. It was already eight o’clock and Sylvia wondered if her grandmother would be angry with her for being so late.2 Every evening Sylvia left her grandmother’s house at five thirty to bring their cow home. It was Sylvia’s job to bring the animal home to be milked. When the cow heard Sylvia’s voice calling her, she would hide among the bushes.1 六月的一个黄昏，森林里树影婆娑，一个小女孩正在其中匆匆穿行。
已经是晚上八点了，西尔维娅想，这么晚回家，外婆会不会生气呢？2 每天傍晚五点半，西尔维娅就离开外婆家去把母牛牵回家。
她的活就是把这头牲口赶回家挤奶。
母牛听到西尔维娅叫她的声音时，老是躲到灌木丛中去。
3 This evening it had taken Sylvia longer than usual to find her cow. The child hurried the cow through the dark forest, toward her grandmother’s home. As the cow stopped at a small stream to drink, Sylvia put her bare feet in the cold, fresh water of the stream.4 She had never before been alone in the forest as late as this. Sylvia felt as if she were a part of the gray shadows and the silver leaves that moved in the evening breeze.3 这天晚上，西尔维娅花了比平时更长的时间才找到母牛。
Unit-1-3-高职英语课文及翻译
Unit 1 Text A College—A Transition Point in My Life1 When I first entered college as a freshman, I was afraid that I was not able to do well in my studies. I was afraid of being off by myself, away from my family for the first time. Here I was surrounded by people I did not know and who did not know me. I would have to make friends with them and perhaps also compete with them for grades in courses I would take. Were they smarter than I was? Could I keep up with them? Would they accept me?2 I soon learned that my life was now up to me. I had to set a study program if I wanted to succeed in my courses. I had to regulate the time I spent studying and the time I spent socializing. I had to decide when to go to bed, when and what to eat, when and what to drink, and with whom to be friendly. These questions I had to answer for myself.3 At first, life was a bit difficult. I made mistakes in how I used my time. I spent too much time making friends. I also made some mistakes in how I chose my first friends in college.4 Shortly, however, I had my life under control. I managed to go to class on time, do my first assignments and hand them in, and pass my first exams with fairly good grades. In addition, I made a few friends with whom I felt comfortable and with whom I could share my fears. I set up a routine that was really my own — a routine that met my needs.5 As a result, I began to look upon myself from a different perspective. I began to see myself as a person responsible for myself and responsible for my friends and family. It felt good to make my own decisions and see those decisions turn out to be wise ones. I guess that this is all part of what people call “growing up.”6 What did life have in store for me? At that stage in my life, I really was not certain whereI would ultimately go in life and what I would do with the years ahead of me. But I knew that I would be able to handle what was ahead because I had successfully jumped this important hurdle in my life: I had made the transition from a person dependent on my family for emotional support to a person who was responsible for myself.大学——我一生中的转折点作为一名一年级新生初进大学时，我害怕自己在学业上搞不好。
硕士综合英语教程2Unit1、2、3、4、5 Text A译文
硕士综合英语教程2参考译文Unit 1成功机构，以人为本“我们公司的经营模式是公司和每一位员工共同成功，绝不落下任何人，这也是成功经营一个企业的典范……”——霍华德·舒尔茨1.英特尔公司奉行它。
微软、摩托罗拉、戈尔、西南航空公司、班杰瑞、惠普、林肯电气以及星巴克也都奉行它。
它是什么？它就是这些公司所奉行的“以人为本”的策略。
2.越来越多的例子证明，成功的组织都是以人为本的。
为什么？因为精明的经理人们已经认识到他们企业的员工才是它们唯一真正的竞争优势。
竞争者可以在产品、工艺、选址、销售渠道等诸多方面与其不相上下，但却很难效仿的是拥有一支由专业素质高和工作动机强的人组成的劳动力队伍。
几乎在所有的行业，那些成功的公司之所以超越它们的对手们，主要的区别就在于他们所能够得到和留住想要的人。
3.哪些做法才能区分以人为本的公司呢？我们至少可以列出四条：第一，它们重视文化的多样性。
它们根据年龄、性别和种族积极寻求一支多元化的员工队伍。
第二，它们具有家庭氛围。
公司通过为其员工提供灵活的工作时间以及现场托儿服务设施等帮助员工平衡工作和个人职责之间的关系。
第三，它们对员工培训进行投资。
这些公司花费巨资以确保员工的技能水平始终保持最新状态。
这不仅确保员工可以处理该公司的最新技术和工艺，而且还使这样的员工极具市场竞争力。
第四，以人为本的公司将权力下放给员工。
它们将权力和义务下放到公司的最底层。
4.那些奉行以人为本的组织拥有一支更敬业、更忠诚的工作团队。
因而这样的团队精神转化成了高生产率和工作满意度。
这些员工会愿意做出更大的努力——为了准确彻底地完成他们的工作，他们会全力以赴。
我们来看一看其中的一个因奉行“以人为本”而取得成功的公司：星巴克。
星巴克的卓越成就5.让你在咖啡中醒来！——星巴克无处不在。
作为世界首屈一指的专业咖啡零售商，星巴克在世界上30多个国家开设和授权开设了8000多家咖啡店。
这些咖啡店销售各种各样的咖啡饮品、食物、咖啡及咖啡用品。
新视野读写(第三版)(3)课本练习及答案Unit 2
留一只眼睛给自己
New Horizon College English Exercise Unit 2
Text A Swimming through fear
Language Focus Words in Use III. Fill in the blanks with the words given below. Change the form where necessary. Each word can be used only once
dominance of her 4. Mrs. Brown’s apparent ___________ husband was really her attempt to make him within sight and pay attention to her. 5. Red pens specially have long been associated with error corrections because color red is implicitly connected with failure and avoidance , the act of trying to get away. __________
The suffix –ed is often used to form adjectives from common verbal roots, indicating that something has been affected by the action referred to in the root.
8. The declaration of an area as a national park does not guarantee long-term clearance conservation, as significant forest ________ logging, and hunting occur within park boundaries in Indonesia. distracted and bounces from 9. He is easily __________ one thought to another like one of his rubber balls.
大学英语综合教程unit2课件
3) What was their conversation centered on? [Their conversation was centered on the lifelong friendship between the driver and Old Ed.]
4) How did the author get to learn more about the friendship between the driver and Ed?
6. How often did they see each other over the past 25 or 30 years? Why? [They hadn't seen each other more than once or twice a year because the driver moved away from the old neighborhood.]
3. Whom did the driver talk about with the author? [The driver talked about his friend with the author.]
4. How long had the driver and Ed been friends? [They had been friends sin现方式做保护处理对用户上传分享的文档内容本身不做任何修改或编辑并不能对任何下载内容负责
BOOK 1 - Unit 2 - Pre-reading Task - Listening Practice
Here is a story about two friends. Listen carefully and see what it reveals.