外文翻译 (4)

外文翻译 (4)
外文翻译 (4)

西安科技大学高新学院毕业设计(论文)

外文翻译

学生姓名:韩挺

院(系):建工学院

专业班级:土木工程

指导教师:冯琪

完成日期:

8-2简支梁布局

一个简单的预应力混凝土梁由两个危险截面控制:最大弯矩截面和端截面。这两部分设计好之后,中间截面一定要单独检查,必要时其他部位也要单独调查。最大弯矩截面在以下两种荷载阶段为控制情况,即传递时梁受最小弯矩M G的初始阶段和最大设计弯矩M T时的工作荷载阶段。而端截面则由抗剪强度、支承垫板、锚头间距和千斤顶净空所需要的面积来决定。所有的中间截面是由一个或多个上述要求,根它们与上述两种危险截面的距离来控制。对于后张构件的一种常见的布置方式是在最大弯矩截面采用诸如I形或T形的截面,而在接近梁端处逐渐过渡到简单的矩形截面。这就是人们通常所说的后张构件的端块。对于用长线法生产的先张构件,为了便于生产,全部只用一种等截面,其截面形状则可以为I形、双T形或空心的。在第5 、 6 和7章节中已经阐明了个别截面的设计,下面论述简支梁钢索的总布置。

梁的布置可以用变化混凝土和钢筋的办法来调整。混凝土的截面在高度、宽度、形状和梁底面或者顶面的曲率方面都可以有变化。而钢筋只在面积方面有所变化,不过在相对于混凝土重心轴线的位置方面却多半可以有变化。通过调整这些变化因素,布置方案可能有许多组合,以适应不同的荷载情况。这一点是与钢筋混凝土梁是完全不同的,在钢筋混凝土梁的通常布置中,不是一个统一的矩形截面便是一个统一的T形,而钢筋的位置总是布置得尽量靠底面纤维。

首先考虑先张梁,如图 8-7,这里最好采用直线钢索,因为它们在两个台座之间加力比较容易。我们先从图(a)的等截面直梁的直线钢索开始讨论。这样的布置都很简单,但这样一来,就不是很经济的设计了,因为跨中和梁端的要求会产生冲突。通常发生在跨度中央的最大弯矩截面中的钢索,最好尽量放低,以便尽可能提供最大力臂而提供最大的内部抵制力矩。当跨度中央的梁自重弯矩M G相当大时,就可以把c.g.s布置在截面核心范围以下很远的地方,而不致在传递时在顶部纤维中引起拉应力。然而对于梁端截面却有一套完全不同的要求。由于在梁端没有外力矩,因为在最后的时刻,安排钢索要以c.g.s与 c.g.c在结束区段一致,如此同样地获得克服压力分配的方法。无论如何,如果张应力在最后不能承受,放置 c.g.s. 是必需紧排的,而且紧排的不能太远,避免张拉应力超过应力允许值。

图8-7 布局预应力梁

同时满足跨中和梁端两种截面的布局需求这是不可能的,举例来说,如( a ),如果 c.g.s.全都放在核心下界处,那么这对梁端截面来说,已经是容许的最低点,面对跨中截面来说,则还没有达到足够大的力矩臂来提供令人满意的内部抵抗力矩。如果 c.g.s.紧排在下面位置,在中跨处的抵抗力就可以达到要求了,但是最后压力分配将不太容易,此外,过大的反挠度也可能导致这样的布局,由于预应力在整个光纤内受到负面弯曲。尽管有这些不对的地方,但这往往是最简单的布局,特别是一些短跨。

对于直线钢索等截面的混凝土梁,有可能获得比(a)更理想的布置,只要变化一下梁的底面形状,如在图8-7里的( b )和( c ) ; (b)中的底面是折线的,而( c )中则是弧线的。对于这两种布置,对c.g.s.在跨中可以尽量放在低的位置,而在两端可以保持c.g.s不变,如果梁的底面可以任意改动,这样就有可能获得最适合于荷载情况的曲线。举例来说,一个抛物线底面最适合于匀布荷载。虽然这两个布置有效地抵抗应力分布,但是有三个缺点,首先,在(a)处模板要

更加复杂;第二,由于建筑或功能的原因,弧形或折线形的底面往往不切合实用;第三,它们在长线法预应力台座上都很难生产出来。

只要有可能变化混凝土梁的顶面,那么就可以有利地采用图 8-7( d ),( e )那样的布置方案。这样在最需要高度的跨中具有良好的高度,而且在梁端截面可以得到一个共轴的或者近乎共轴的预加应力。因为高度在梁端截面减少,所以一定要经常检查。例如( d ),也应该注意危险截面可能不在跨中,宁可布置在一些远离它的点,在最大值附近高度略微有点降低。梁( d )在模板方面要比( e )项中具有弧线形顶面的梁简单。

美国的大多数先张预制工厂沿张拉台座埋设有锚头,以便于先张法梁的力筋也可以折曲,如图8-7的(f)、(g)。倘若梁必须是等截面的直梁,而且倘若梁自

重弯矩M G的确大得有必要作这种额外花费的弯曲的话,那么这样做也可能是经济的。不过必须设法减少力筋的弯曲所引起的预应力的摩擦损失。例如,在末端就先张拉,然后再受拉弯曲。

显然,从上述讨论中,许多布置都是可能的。只有一些基本的形式在这方面介

绍了,变化的组合需要自行设计。正确的布置结构将取决于当地的条件和实际需求

以及理论上的思考。

图8-8 使钢筋后张的梁的布局

但是,对于适筋梁,像图8-8,没有必要保持弯矩包络图是直线,因为稍微弯

曲或弧线形的力筋同直线力筋一样可以轻松张拉。因此,在等截面直梁中,力筋往往弯曲,例如在图8-8.(a)处。把力筋弯曲将会允许 c.g.s.在梁两端和跨中以及其他各点的截面中都获得有利的位置。

只要不要求用直线的底面,那么就常常可以采用如图 8-8( b )所示的把弧线形或折曲的力筋配合弧线或折线底面一同使用。这样可以使力筋弯曲得小些,从而降低摩擦力。弧线的或折曲的钢索也可以配合变高度梁使用。如在( c )处。有时发现同时使用直线的和弧线的力筋颇为有利,如图( d )所示。

沿长度方向改变钢筋面积的布置方案偶尔也是可取的。这样的梁必须经过专门设计,而它所必须用到的细节构造却可能抵消掉所节省的钢材。在图8-8(e)中,一些钢索被向上弯曲而且布置在最高的边缘。在(f) 处,一些钢索在底部的边缘中被省略。这些布置方案虽然可以节省一些钢材,不过除了像用在承受重荷载的很长跨度的梁上那样能节约大量钢材的情况之外,可能不值得的采用。

8-3 钢索的纵断面

我们在上一节已经讨论了,简支梁的布置是受到最大弯矩和梁端两种截面控制,因而在这两种截面设计哈之后,介于其间的其他截面就往往可以通过观察来确定。然而,有时沿梁长度方向的中间点上也可能出现危险截面,乃至在许多情况中宜于为钢索确定容许的并且理想的纵断面。要做到这一点,c.g.s.在限制区的位置是首先需要确定的,然后再布置钢索,使其重心保持在限定区之内。

描述的方法在这里是为简支梁,但它也可作为解决更为复杂布局的方法,如悬臂梁和连续跨越梁,检查电缆的位置是不容易确定的。方法是图解式的;c.g.s.在给定的限制地域里面,生产时一定要通过井然有序且没有张应力的过程。压应力混凝土中没有检查这个的方法。据推测,布局的具体方法和地区的预应力钢已经确定时只有形象的c.g.s.的位置。

在谈到图8-9时,在确定具体的布局部分时,我们开始计算他们克恩点,从而产生两个克恩线,一个顶部和底部的一个,如( c )处。请注意,对于变截面,这些克恩线将被弯曲,但为方便起见,他们将表现出连续的数字以代表梁截面。

因为光缆装载显示在(a)处, 在( b )处最低和最高的时刻梁负荷载和总的工作负荷分别被标记为M G和M T。为了根据工作负荷,压力中心的C线,将不属于上述顶端克恩线,很明显,c.g.s.必须位于下方顶端克恩处。

a 1=M

T

/F (8-1)

图8-9 c. g. s.的限制区域

如果c.g.s.属于上述上限在任何地点,然后在C线相应的M T和预应力F载上述顶端克恩线处,底部光缆将造成严重受压。

同样,为了使C线不低于底部克恩线,c.g.s.线不得低于定位底部克恩线的位置。如果c.g.s.定位高于下限,这里看到的C线将高于底部克恩线,这样就不会产生顶端光纤梁下的负荷和初始预应力。

因此,它可以清楚地看到限制区c.g.s.给出了阴影面积图, 如图8-9(c),为了将根据梁负荷下的工作负荷不存在。然而,个别的腱可能被放在任何的位置,如

此就当做 c.g.s. 保持在所有的电缆中的限制地域里面。

位置和宽度的限制区往往说明是否是适当和经济的设计,如图8-10。如果上限的一些部分外面或者在底部的光纤附近落下,在(a)处, 预应力F或光缆的深度在那一部分应该被增加。另一方面,如果它属于上述底部纤维,在( b )中,预应力梁高度是可以降低的。如果穿越下限,在( C )中,这意味着,如果是可以做到没有c.g.s.提供的位置,然后在F或预应力梁深入时必须增加,以降低下限。另一方面,将讨论后,该例题中显示图8-10(c)可能是非常令人满意的是,允许布局在拉应力混凝土。

图8-10 限制c.g.s.的不利位置

8-2, Simple Beam Layout

The layout of a simple prestressed-concrete beam is controlled by two critical sections: the maximum moment and the end sections. After these sections are designed, intermediate ones can often be determined by inspection but should be separately investigated when necessary. The maximum moment section is controlled by two loading stages, the initial stage at transfer with minimum moment M G acting on the beam and the working-load stage with maximum design moment M T. The end sections are controlled by area required for share resistance, bearing plates, anchorage spacings, and jacking clearances. All intermediate sections are designed by one or more of the above requirements, depending on their respective distances from the above controlling sections.

A common arrangement for posttensioned members is to employ some shape, such as I

or T, for the maximum moment section and to round it out into a simple rectangular shape near the ends. This is commonly referred to as the end block for posttensioned members. For pretensioned members, produced on a long line process, a uniform I, double-T, or cored section is employed throughout, in order to facilitate production. The design for individual sections having been explained in Chapters 5, 6, and 7,the general cable layout of simple beams will now be discussed.

The layout of a beam can be adjusted by varying both the concrete and the steel. The section of concrete can be varied as to its height, width, shape, and the curvature of its soffit or extrados. The steel can be varied occasionally in its area but mostly in its position relative to the centroidal axis of concrete. By adjusting these variables, many combinations of layout are possible to suit different loading conditions. This is quite different from the design of reinforced-concrete beams, where the usual layout is either a uniform rectangular section or a uniform T-section and the position of steel is always as near the bottom fibers as is possible.

Consider first the pretensioned beams, Fig. 8-7.Here straight cables are preferred, since they can be more easily tensioned between two abutments. Let us start with a straight cable in a straight beam of uniform section, (a).This is simple as far as form and workmanship are concened, But such a section cannot often be economically designed, because of the conflicting requirements of the midspan and end sections. At the maximum moment section generally occurring at midspan, it is best to place the cable as near the bottom as possible in order to provide the maximum lever arm for the internal resisting moment. When the M G at midspan is appreciable, it is possible to place the c. g. s. much below the kern without producing tension in the top fibers at transfer. The end section, however, presents an entirely different set of requirements. Since there is no external moment at the end, it is best to arrange the tendons so that the c. g. s. will coincide with the c. g. c. at the end section, so as to obtain a uniform stress distribution.

In any case, it is necessary to place the c. g. s. within the kern if tensile stresses are not permitted at the ends, and not too far outside the kern to avoid tension stress in excess of

allowable values.

It is not possible to meet the conflicting requirements of both the midspan and the end sections by a layout such as ( a ). For example, if the c. g. s. is located all along the lower kern point, which is the lowest point permitted by the end section, a satisfactory lever arm is not yet attained for the internal resisting moment at midspan. If the c. g. s. is located below the kern, a bigger lever arm is obtained for resisting the moment at midspan, but stress distribution will be more unfavorable at the ends. Besides, too much camber may result from such a layout, since the entire length of the beam is subjected to negative bending due to prestress. In spite of these objections, this simple arrangement is often used, especially for short spans.

Fig 8-7. Layouts for pretensioned beams.

For a uniform concrete section and a straight cable, it is possible to get a more desirable layout than ( a ) by simple varying the soffit of the beam, as in Fig. 8-7( b ) and ( c ); ( b ) has a bent soffit, while ( c ) has a curved one. For both layouts, the c. g. s. at midspan can be depressed as low as desired, while that at the ends can be kept near the c.

g. c. If the soffit can be varied at will, it is possible to obtain a curvature that will best fit the given loading condition; for example, a parabolic soffit will suit a uniform loading. While these two layouts are efficient in resisting moment and favorable in stress distribution, they possess three disadvantages. First, the formwork is more complicated than in ( a ). Second, the curved or bent soffit is often impractical in a structure, for architectural or functional reasons. Third, they cannot be easily produced on a long-line

pretensioning bed.

When it is possible to vary the extrados of concrete, a layout like Fig. 8-7( d ) or ( e ) can be advantageously employed. These will give a favorable height at midspan, where it is most needed, and yet yield a concentric or nearly concentric prestress at end section. Since the depth is reduced for the end sections, they must be checked for share resistance. For ( d ), it should also be noted that the critical section may not be at midspan but rather at some point away from it where the depth has decreasd appreciably while the external moment is still near the maximum. Beam ( d ), however, is simple in formwork than ( e ), which has a curved extrados.

Most pretensioning plants in the United States have buried anchors along the stressing beds so that the tendons for a pretensioned beam can be bent, Fig. 8-7( f ) and ( g ). It may be economical to do so ,if the beam has to be of straight and uniform section, and if the M G is heavy enough to warrant such additional expense of bending. Means must be provided to reduce the frictional loss of prestress produced by the bending of the tendons. For example, the tendons may be tensioned first from the ends and then bent at the harping points.

It is evident from the above discussion that many different layouts are possible. Only some basic forms are described here, the variations and combinations being left to the discretion of the designer. The correct layout for each structure will depend upon the local conditions and the practical requirements as well as upon theoretical considerations.

Most of the layouts for pretensioned beams can be used for posttensioned ones as well. But, for posttensioned beams, Fig. 8-8, it is not necessary to keep the tendons straight, since slightly bent or curved tendons can be as easily tensioned as straight ones. Thus, for a beam of straight and uniform section, the tendons are very often curved as in Fig. 8-8( a ). Curving the tendons will permit favorable positions of c. g. s. to be obtained at both the end and midspan sections, and other points as well.

Fig 8-8. Layouts for posttensioned beams.

A combination of curved or bent tendons with curved or bent soffits is frequently used, Fig. 8-8( b ), when straight soffits are not required. This will permit a smaller curvature in the tendons, thus reducing the friction. Curved or bent cables are also combined with beams of variable depth, as in ( c ). Combinations of straight and curved tendons are sometimes found convenient, as in ( d ).

Variable steel area along the length of a beam is occasionally preferred. This calls for special design of the beam and involves details which may offset its economy in weight of steel. In Fig. 8-8( e ), some cables are bent upward and anchored at top flanges. In ( f ), some cables are stopped part way in the bottom flange. These arrangements will save some steel but may not be justified unless the saving is considerable as for very long spans carrying heavy loads.

8-3 Cable Profiles

We stated in the previous section that the layout of simple beams is controlled by the maximum moment and end sections so that, after these two sections are designed, other sections can often be determined by inspection. It sometimes happens, however, that intermediate points along the beam may also be critical, and in many instances it would be desirable to determine the permissible and desirable profile for the tendons. To do this, a limiting zone for the location of c. g. s. is first obtained, then the tendons are arranged so that their centroid will lie within the zone.

The method described here is intended for simple beams, but it also serves as an introduction to the solution of more complicated layouts, such as cantilever and continuous spans, where cable location cannot be easily determined by inspection. The method is a graphical one; giving the limiting zone within which the c. g. s. must pass in order that no tensile stresses will be produced. Compressive stresses in concrete are not checked by this method. It is assumed that the layout of the concrete sections and the area of prestressing steel have already been determined. Only the profile of the c. g. s. is to be located.

Referring to Fig . 8-9, having determined the layout of concrete sections, we proceed to compute their kern points, thus yielding two kern lines, one top and one bottom, ( c ) . Note that for variable sections, these kern lines would be curved, although for convenience they are shown straight in the figure representing a beam with uniform cross section.

For a beam loaded as shown in ( a ), the minimum and maximum moment diagrams for the girder load and for the total working load respectively are marked as M G and M T

in ( b ). In order that, under the working load, the center of pressure, the C-line, will not fall above the top kern line, it is evident that the c. g. s. must be located below the top kern at least a distance

a1=M T/F (8-1)

Fig 8-9. Location of limiting zone for c. g. s.

If the c. g. s. falls above that upper limit at any point, then the C-line corresponding to moment M T and prestress F will fall above the top kern, resulting in tension in the bottom fiber.

Similarly, in order that the C-line will not fall below the bottom kern line, the c. g. s. line must not be positioned below the bottom kern by a distance greater than which gives the lower limit for the location of c. g. s. If the c. g. s. is positioned above that lower limit, it is seen that the C-line will be above the bottom kern and there will be no tension in the top fiber under the girder load and initial prestress F0.

Thus, it becomes clear that the limiting zone for c. g. s. is given by the shaded area in Fig. 8-9( c ), in order that no tension will exist both under the girder load and under the working load. The individual tendons, however, may be placed in any position so long as the c. g. s. of all the cables remains within the limiting zone.

The position and width of the limiting zone are often an indication of the adequacy

and economy of design, Fig. 8-10. If some portion of the upper limit falls outside or too near the bottom fiber, in ( a ), either the prestress F or the depth of beam at that portion should be increased. On the other hand, if it falls too far above the bottom fiber, in ( b ), either the prestress or the beam depth can be reduced. If the lower limit crosses the upper limit, in ( C ), it means that no zone is available for the location of c. g. s. , and either the prestress F or the beam depth must be increased or the girder moment must be increased to depress the lower limit if that can be done. On the other hand, as will be discussed later, the case shown in Fig. 8.10( c ) may be very satisfactory when are allowing tensile stress in concrete.

Fig 8-10. Undesirable positions for c. g. s. zone limits.

市场营销策略外文文献及翻译

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外文翻译

Load and Ultimate Moment of Prestressed Concrete Action Under Overload-Cracking Load It has been shown that a variation in the external load acting on a prestressed beam results in a change in the location of the pressure line for beams in the elastic range.This is a fundamental principle of prestressed construction.In a normal prestressed beam,this shift in the location of the pressure line continues at a relatively uniform rate,as the external load is increased,to the point where cracks develop in the tension fiber.After the cracking load has been exceeded,the rate of movement in the pressure line decreases as additional load is applied,and a significant increase in the stress in the prestressing tendon and the resultant concrete force begins to take place.This change in the action of the internal moment continues until all movement of the pressure line ceases.The moment caused by loads that are applied thereafter is offset entirely by a corresponding and proportional change in the internal forces,just as in reinforced-concrete construction.This fact,that the load in the elastic range and the plastic range is carried by actions that are fundamentally different,is very significant and renders strength computations essential for all designs in order to ensure that adequate safety factors exist.This is true even though the stresses in the elastic range may conform to a recognized elastic design criterion. It should be noted that the load deflection curve is close to a straight line up to the cracking load and that the curve becomes progressively more curved as the load is increased above the cracking load.The curvature of the load-deflection curve for loads over the cracking load is due to the change in the basic internal resisting moment action that counteracts the applied loads,as described above,as well as to plastic strains that begin to take place in the steel and the concrete when stressed to high levels. In some structures it may be essential that the flexural members remain crack free even under significant overloads.This may be due to the structures’being exposed to exceptionally corrosive atmospheres during their useful life.In designing prestressed members to be used in special structures of this type,it may be necessary to compute the load that causes cracking of the tensile flange,in order to ensure that adequate safety against cracking is provided by the design.The computation of the moment that will cause cracking is also necessary to ensure compliance with some design criteria. Many tests have demonstrated that the load-deflection curves of prestressed beams are approximately linear up to and slightly in excess of the load that causes the first cracks in the tensile flange.(The linearity is a function of the rate at which the load is applied.)For this reason,normal elastic-design relationships can be used in computing the cracking load by simply determining the load that results in a net tensile stress in the tensile flange(prestress minus the effects of the applied loads)that is equal to the tensile strength of the concrete.It is customary to assume that the flexural tensile strength of the concrete is equal to the modulus of rupture of the

网络营销外文翻译

E---MARKETING (From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.) As the growth of https://www.360docs.net/doc/8917024446.html, shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot-com bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices. (Sales Promotion;E--Marketing;Internet;Strategic Planning ) 1.What is E--Marketing E--Marketing is the application of a broad range of information technologies for: Transforming marketing strategies to create more customer value through more effective segmentation ,and positioning strategies;More efficiently planning and executing the conception, distribution promotion,and pricing of goods,services,and ideas;andCreating exchanges that satisfy individual consumer and organizational customers` objectives. This definition sounds a lot like the definition of traditional marketing. Another way to view it is that e-marketing is the result of information technology applied to traditional marketing. E-marketing affects traditional marketing in two ways. First,it increases efficiency in traditional marketing strategies.The transformation results in new business models that add customer value and/or increase company profitability.

外文翻译模板2010

中国石油大学(华东) 本科毕业设计(论文)外文翻译 学生姓名:王辰 学号:0607XXXX 专业班级:信息与计算科学06-2班 指导教师:陈华 2010年6月24日

(原文复印或打印材料,B5纸) In this paper based on the unique geometry and mechanical movement of beam pumping unit,we have presented a simple swing equation and computed motorial parameter;meanwhile under the conditions of the static load and inertial load of the polished-rod of a conventional pumping unit,we have also presented on equivalent dynamic model of the pumping unit system and the type-curves of net torque of the crankshaft with the characteristic of inertial counterbalance have been computed;Based on features and mechanical analysis of belt,a simple model for calculating belt transmission efficiency is developed the model can provide a theoretical base for study on the other transient variable of beam pumping unit;the cyclic loading coefficients is defined once and compute the nominal Power of the motor; at last we compare the beam pumping unit and the adjustable diameter and changeable toque pumping unit, based on this a program have been finished,and we also introduce other power saving pumping units. This graduation project mainly completes through the high accuracy data acquisition, the gain installs on the oil well oil extraction equipment the electric current, the voltage, the temperature, the pressure, the fluid position, the contact surface, the current capacity, contains water data and so on sensor, corresponds the connection with the many kinds of wireless communications (for example GPRS/CDMA) transmits it to the observation and control center, as well as will receive in the central server to the parameter carries on the real-time analysis and the processing parallel intergrowth becomes the database and the curve report form. Is advantageous for the oil field management level to carry on the prompt accurate management to the scene equipment. This system depends on in the Beijing Kunlun passing condition automation software science and technology limited company's entire center cultural work

外文翻译

Journal of Industrial Textiles https://www.360docs.net/doc/8917024446.html,/ Optimization of Parameters for the Production of Needlepunched Nonwoven Geotextiles Amit Rawal, Subhash Anand and Tahir Shah 2008 37: 341Journal of Industrial Textiles DOI: 10.1177/1528083707081594 The online version of this article can be found at: https://www.360docs.net/doc/8917024446.html,/content/37/4/341 Published by: https://www.360docs.net/doc/8917024446.html, can be found at:Journal of Industrial TextilesAdditional services and information for https://www.360docs.net/doc/8917024446.html,/cgi/alertsEmail Alerts: https://www.360docs.net/doc/8917024446.html,/subscriptionsSubscriptions: https://www.360docs.net/doc/8917024446.html,/journalsReprints.navReprints: https://www.360docs.net/doc/8917024446.html,/journalsPermissions.navPermissions: https://www.360docs.net/doc/8917024446.html,/content/37/4/341.refs.htmlCitations: - Mar 28, 2008Version of Record >>

市场类中英文对照翻译

原文来源:李海宏《Marketing Customer Satisfaction》[A].2012中国旅游分销高峰论坛.[C].上海 Marketing Customer Satisfaction 顾客满意策略与顾客满意营销 Since the 20th century, since the late eighties, the customer satisfaction strategy is increasingly becoming business has more customers share the overall business competitive advantage means. 自20世纪八十年代末以来,顾客满意战略已日益成为各国企业占有更多的顾客份额,获得竞争优势的整体经营手段。 First, customer satisfaction strategy is to get a modern enterprise customers, "money votes" magic weapon 一、顾客满意策略是现代企业获得顾客“货币选票”的法宝 With the changing times, the great abundance of material wealth of society, customers in the main --- consumer demand across the material has a lack of time, the number of times the pursuit, the pursuit of quality time to the eighties of the 20th century entered the era of the end consumer sentiment. In China, with rapid economic development, we have rapidly beyond the physical absence of the times, the pursuit of the number of times and even the pursuit of quality and age of emotions today gradually into the consumer era. Spending time in the emotion, the company's similar products have already reached the same time, homogeneous, with the energy, the same price, consumers are no longer pursue the quality, functionality and price, but the comfort, convenience, safety, comfort, speed, jump action, environmental protection, clean, happy,

外文翻译中文版(完整版)

毕业论文外文文献翻译 毕业设计(论文)题目关于企业内部环境绩效审计的研究翻译题目最高审计机关的环境审计活动 学院会计学院 专业会计学 姓名张军芳 班级09020615 学号09027927 指导教师何瑞雄

最高审计机关的环境审计活动 1最高审计机关越来越多的活跃在环境审计领域。特别是1993-1996年期间,工作组已检测到环境审计活动坚定的数量增长。首先,越来越多的最高审计机关已经活跃在这个领域。其次是积极的最高审计机关,甚至变得更加活跃:他们分配较大部分的审计资源给这类工作,同时出版更多环保审计报告。表1显示了平均数字。然而,这里是机构间差异较大。例如,环境报告的数量变化,每个审计机关从1到36份报告不等。 1996-1999年期间,结果是不那么容易诠释。第一,活跃在环境审计领域的最高审计机关数量并没有太大变化。“活性基团”的组成没有保持相同的:一些最高审计机关进入,而其他最高审计机关离开了团队。环境审计花费的时间量略有增加。二,但是,审计报告数量略有下降,1996年和1999年之间。这些数字可能反映了从量到质的转变。这个信号解释了在过去三年从规律性审计到绩效审计的转变(1994-1996年,20%的规律性审计和44%绩效审计;1997-1999:16%规律性审计和绩效审计54%)。在一般情况下,绩效审计需要更多的资源。我们必须认识到审计的范围可能急剧变化。在将来,再将来开发一些其他方式去测算人们工作量而不是计算通过花费的时间和发表的报告会是很有趣的。 在2000年,有62个响应了最高审计机关并向工作组提供了更详细的关于他们自1997年以来公布的工作信息。在1997-1999年,这62个最高审计机关公布的560个环境审计报告。当然,这些报告反映了一个庞大的身躯,可用于其他机构的经验。环境审计报告的参考书目可在网站上的最高审计机关国际组织的工作组看到。这里这个信息是用来给最高审计机关的审计工作的内容更多一些洞察。 自1997年以来,少数环境审计是规律性审计(560篇报告中有87篇,占16%)。大多数审计绩效审计(560篇报告中有304篇,占54%),或组合的规律性和绩效审计(560篇报告中有169篇,占30%)。如前文所述,绩效审计是一个广泛的概念。在实践中,绩效审计往往集中于环保计划的实施(560篇报告中有264篇,占47%),符合国家环保法律,法规的,由政府部门,部委和/或其他机构的任务给访问(560篇报告中有212篇,占38%)。此外,审计经常被列入政府的环境管理系统(560篇报告中有156篇,占28%)。下面的元素得到了关注审计报告:影响或影响现有的国家环境计划非环保项目对环境的影响;环境政策;由政府遵守国际义务和承诺的10%至20%。许多绩效审计包括以上提到的要素之一。 1本文译自:S. Van Leeuwen.(2004).’’Developments in Environmental Auditing by Supreme Audit Institutions’’ Environmental Management Vol. 33, No. 2, pp. 163–1721

营销-外文翻译

外文翻译 原文 Marketing Material Source:Marketing Management Author:Philip Kotler Marketing Channels To reach a target market, the marketer uses three kinds of marketing channels. Communication channels deliver messages to and receive messages from target buyers. They include newspapers, magazines, radio, television, mail, telephone, billboards, posters, fliers, CDs, audiotapes, and the Internet. Beyond these, communications are conveyed by facial expressions and clothing, the look of retail stores, and many other media. Marketers are increasingly adding dialogue channels (e-mail and toll-free numbers) to counterbalance the more normal monologue channels (such as ads). The marketer uses distribution channels to display or deliver the physical product or service to the buyer or user. There are physical distribution channels and service distribution channels, which include warehouses, transportation vehicles, and various trade channels such as distributors, wholesalers, and retailers. The marketer also uses selling channels to effect transactions with potential buyers. Selling channels include not only the distributors and retailers but also the banks and insurance companies that facilitate transactions. Marketers clearly face a design problem in choosing the best mix of communication, distribution, and selling channels for their offerings. Supply Chain Whereas marketing channels connect the marketer to the target buyers, the supply chain describes a longer channel stretching from raw materials to components to final products that are carried to final buyers. For example, the supply chain for women’s purses starts with hides, tanning operations, cutting operations, manufacturing, and the marketing channels that bring products to customers. This supply chain represents a value delivery system. Each company captures only a certain percentage of the total value generated by the supply chain. When a company acquires competitors or moves upstream or downstream, its aim is

市场定位策略外文翻译

本科毕业设计(论文) ( 2012届) (外文翻译) 题目: 学院:__________ ____________ 专业:_________ 市场营销_____________ 班级:_________ ___________ 姓名:___________ ______________ 学号:________ __________ 指导老师:___________ ___________

原文题目:《市场定位策略》 作者:Powpaka Samart 原文出处:1999,Sasin Journal of Management,5,79-97 市场定位策略 定位的战略性角色 营销策略由两部分组成:目标市场战略和营销组合战略。目标市场战略三个过程组成:市场细分,目标(或目标市场选择),市场定位等。营销组合战略指的是创造一个独特的产品,分销,促销和定价策略(4PS)的过程,旨在满足客户的需求和希望。目标市场战略和营销组合策略有密切的联系,有很强的相互依存关系。目标市场战略是用来制订营销组合策略方针。 市场细分是把一个市场当中具有相似需求和特点、可能会对特定产品和特定的营销程序产生相似回应的人们,分成不同的客户的子集的过程。目标或目标市场的选择是一个或多个,通过评估每个细分市场,寻求利益的相对吸引力,而且该公司业务的相对优势。最后,定位是设计产品和发展战略营销计划,共同在目标市场建立一个持久的竞争优势的过程。 目标市场定位战略的概念是众所周知的,尤其是被大多数消费品营销从业者在制定市场营销组合策略有用作为非理论概念的方式。然而在实践中,营销人员往往绕过正式的定位,直接制定营销组合策略。这可能是由于这样的事实,这些经理们不知道如何获取感知图---表明这是一个客户原始需求的产品的位置。 本文的目的是展示营销从业者能够获得定位和营销组合策略制定的感知图的现实途径。具体来说,感知映射及其关系的定位总是被第一时间注意到。这是通过统计技术的讨论,可以遵循用于创建感知图。最后,通过因子分析定位过程的例子是证明。 目标市场战略 目标市场战略是确定一个(或多个目标市场)的过程和它的(或他们)独特的定位。目标市场策略包括:(1)市场细分,(2)市场选择,(3)市场定位。 市场细分。市场细分是一个分割成几部分或几个同质异构的潜在市场的进程。换句话说,在一个潜在的市场客户可能有不同的偏好。因此,使用产品和产品计划并不是一个有效和高效的办法。为了有效和有效率,管理者需要根据顾客的喜好对潜在顾客进行整合,根据该公司的实力,用独特的服务来满足其中一个或多个组别细分市场。另一种看待市场细分的方式是测试市场是否存在同质偏好或者需求差异性。良好的市场细分结果应具有以下特征的部分:(1)实体性(即:每个细分市场的容量足够大),(2)可盈利/可辨识/可测性(即每个段可在人口或消费心理特征方面的描述)(3)无障碍性(即媒体消费和

外文翻译模板

最佳分簇规模的水声传感器网络 Liang Zhao,Qilian Liang 德州大学阿灵顿分校电子工程系 Arlington, TX 76010, USA Email: https://www.360docs.net/doc/8917024446.html,, https://www.360docs.net/doc/8917024446.html, 摘要:在这篇论文中,我们主要关注的是的最优化分簇规模对水声传感器网络的影响。由于稀疏部署和信道属性的水声传感器网络是不同于地面传感器。我们的分析表明,最优分簇规模主要工作频率所决定的声音的传播。此外,区域数据聚合中也起着因素在很大程度上决定最佳分簇规模。 1引言 水下传感器网络(UW-ASN)可看成是个自组织网络,组成的传感器与一个声音进行分配感应的任务。为了达到这个目的,传感器必须自组织成一个独立的可以适应水下环境的网络,。UW-ASNs可以沿用许多通讯技术传统自组织网络和陆地的无线传感器网络,但仍有一些重要的区别为有限的能量和带宽约[1],[5],此协议对传统发展无线自组网路并不一定适合绝无仅有的网络的特点。当一个无线传感器可能要在一个微小的电池持续比较长的时间,能源效率就成为一个大问题。 由于广播的性质和有限的带宽,在浅水通信[6] [7],多跳可以引起传感器节点之间严重干扰。一个新的路由称为“矢量为基础的转移” (VBF)缓解了这个问题 [8]。 VBF本质上是一种基于位置的路由选择方法:节点紧邻“矢量”转发源宿信息。 通过这种方式,只有一小部分的节点参与路由。另一种解决办法是,每一个传感器分簇通信应该直接指向簇头和内部分簇通信应协调由簇头,以最大限度地提高带宽利用率以往的研究水下通信经常使用时间计划调度方法[9],[10],这可能是适合的小型网络简单。然而,扁平架构还可能限制网络的规模。特别是由于传播延迟声汇简单的时间调度算法方案并不适合较大的水下网络[11]。在文献[11]中,Salva-Garau 和 Stojanovic建议聚类水声载体网络的方案,这组相邻载体进入分簇,和使用的TDMA(时分多址)内每个群集。在分簇管理的干扰是分配到相邻的簇不同的扩频码,同时可扩展性是通过在空间复用码。网络运行开始初始化阶段,并移动到不断维修期间而流动性管理。他们还利用仿真分析,以获得最佳簇大小和传输功率为一种具有一定的载体密度网络。[12]提出了平台,同时使用光学和声汇水下通信。虽然光通信可以达到更高的数据速率,它的应用仅限于短距离点至点通信。该平台也使得移动使用data muling,,这对于大批量的理想延迟容许的应用程序。

外文翻译

华南理工大学广州学院 本科毕业设计(论文)外文翻译 外文原文名Marketing Strategy Adjustment and Marketing Innovation in the Experience Economy Era 中文译名体验经济时代的营销战略调整与营销创新 学院管理学院 专业班级2013级工商管理1班 学生姓名潘嘉谊 学生学号201330090184 指导教师罗玲苑讲师李巍巍 填写日期2017年5月19日

外文原文版出处:.Marketing Strategy Adjustment and Marketing Innovation in the Experience Economy Era[J]. Contemporary Logistics,2012 (06) :230-267 译文成绩:指导教师(导师组长)签名: 译文: 体验经济时代的营销战略调整与营销创新 吴青学 摘要:从商品货物经济,到服务经济的的转移演化经历过程,经历了农业经济、工业经济,服务经济和体验经济。在服务经济时期,企业只是打包经验与传统的产品一起销售,而在促进经验经济的时期,企业要把最好产品为未来的潜在用户设计,让消费者心甘情愿支付购买产品。 关键词:体验经济;市场营销战略;营销创新 1 介绍 随着科学技术和信息行业的发展,人们的需要和欲望连同消费者支出模式开始发生转变,相应地对企业生产环境产生了一系列影响。经济社会发展由传统时期进入体验经济时期。从一个经济产品的转变,进而到经济体系经济模式的转变。由缓慢转变为激进经济模式。因此导致社会发展从一个经济时期到另一个经济时期,经济模式和经济体系的转变将不可避免地影响到交换关系的转化。这是关注体验的结果,是由人类社会的发展的规律所决定的生产水平的产物。一旦交流关系发生变化、营销模式必须做出相应的变化。 2 企业营销策略的选择方向 在体验经济时代,企业不仅要理性思考高瞻远瞩,从客户的角度实施营销活动,更要重视与沟通客户,发现在他们内心的期望。我们自己的产品和服务代表企业的形象,产品要指向指定的客户体验。在当今时代,体验营销已成为营销活动最强大的秘密武器因此,这是非常重要的。而传统的营销策略,包括调整经验营销都已经不适应当前发展需求,迟早要被时代所淘汰。 2.1 建立营销思想的观念要求提高客户体验 根据马斯洛需求层次理论,人的需要分为五个层次,分别是:生理的需要、安全的需要、归属于爱的需要、尊重的需要和自我实现的需要。随着经济的发展和消费者日益增强的购买能力变化,人们生理需求得到满足,个人需求将会上升心

营销策略外文翻译

附件1:外文资料翻译译文 营销策略 内容提要:为了组织的销售能是成功的,它需要根据一个营销策略计划来帮助保证其努力的目标和宗旨与市场的需要想吻合。营销策略审查市场以确定潜在顾客的需要,竞争者的战略和市场地位,并且尝试制定出一套能使组织在市场上获取或维护竞争优势的相关战略。有一些因素会对营销策略计划的发展造成冲击性的影响,它包括内部因素例如组织的财产、技能和组织文化,外在因素例如各种各样的市场驱动者、市场或产业运作方式、战略窗口和竞争的本质。一个优选的营销策略计划也需具备一套意外情况防备策略以应对市场治理及组织生产能力的不确定性。 关键词:竞争优势竞争策略市场地位市场份额营销销售计划组织文化营销策略 营销策略简述 无论组织的产品或服务多么好,除非它们的价值能被传达给潜在的顾客,否则组织依然无法实现它的使命。这种传达和交流是组织内市场营销功能的职责。根据美国市场协会,营销是“一个组织效能和一套创造过程、交流和传达产品价值给顾客、处理与顾客关系的有益于组织和它的利益共享者的方式”。营销作用包括相辅相成的两方面。营销策略在市场上审查市场来确定潜在顾客和竞争者本质的需要,并且试图开发出在市场上将使组织获取或维护竞争优势的战略。操作的营销被建立在营销策略作用和贯彻各种各样的计划和策略(包括适当的混合营销的发展)吸引顾客和促进顾客忠实的基础之上的。 产品和服务营销的方法 有很多的方式能用来销售你的产品或服务包括做广告,直接响应、推销活动和宣传。然而,除非你能了解顾客、市场和产业的需要并且竞争的优势和劣势,否则这些方法是不太可能成功的。营销策略帮助一个组织尖化它的焦点和在市场顺利地竞争。营销策略与二个组分有关:目标市场和用最佳的方式传达你的产品价值或服务到那个市场。一个可实行的销售方针的发展取决于几个关键维度。首先,与组织之内的所有全球性战略一样,一个成功的销售方针需要由在组织之内的最高管理层

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