麦肯锡三星战略1(motorola)(ppt 26页)(英文)
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三星战略西门子.ppt
6. Financial performance
• Sales • Profit
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1
KEY ISSUES TO PROBE - SIEMENS
Strategy
Product/market
Value chain strategy
Organization & ownership
• What will be Siemens’s future products and which
segments of the market will it target at?
• In which segment of the market is Siemens strong or
weak?
• What is the key success factors for Siemens to pick up
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
Financial performance
• What does Siemens aim to be in 2005 in mobile
communication?
• How are Siemens’s product and value delivery system
麦肯锡三星战略motorola.ppt
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
• Targeting sales of US$ 10 billion in China by 2019/2019 • Focusing production operations in China, as production
since 2019. Its products are more function-driven compared with Nokia’s products, which are more fashion-driven
• Motorola takes more than 50% of the share in the high-end and
Fixed line network equipment
Source: Motorola website
• Set up representative office in 1987 • Operations include:
– 1 holding company – 1 WOFE – 8 joint ventures – 26 subsidiaries
5. Organization and ownership
• Organization structure • Ownership structure
010417SHELM038JL_RAJv5i
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
MOTOROLA’S HANDSET STRATEGY COMBINES AN ATTRACTIVE PRODUCT RANGE WITH SUPERB VALUE CHAIN MANAGEMENT
• Targeting sales of US$ 10 billion in China by 2019/2019 • Focusing production operations in China, as production
since 2019. Its products are more function-driven compared with Nokia’s products, which are more fashion-driven
• Motorola takes more than 50% of the share in the high-end and
Fixed line network equipment
Source: Motorola website
• Set up representative office in 1987 • Operations include:
– 1 holding company – 1 WOFE – 8 joint ventures – 26 subsidiaries
5. Organization and ownership
• Organization structure • Ownership structure
010417SHELM038JL_RAJv5i
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
MOTOROLA’S HANDSET STRATEGY COMBINES AN ATTRACTIVE PRODUCT RANGE WITH SUPERB VALUE CHAIN MANAGEMENT
麦肯锡三星战略1(motorola)
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• 12,000 employees • US$ 3.4 billion total investment to date
5
STRATEGY
1. Background information
• Location
• Starting year
• Registered • Number of
MOTOROLA HAS HIGH ASPIRATIONS FOR ITS CHINA BUSINESS
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
麦肯锡三星战略1motorola)ppt
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• Targeting sales of US$ 10 billion in China by 2002/2003 • Focusing production operations in China, as production
there is about 15-20% cheaper than in Singapore and 30-40% cheaper than in Europe
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
三星管理战略(nokia)(英文版)(ppt 28页)
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
3
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R&D center with over 5500 staff
• Started business in China since 1950s • 1985 saw first office in Beijing, supplying fixed line
networks
• Supplied analog NMT 450 system and terminal in
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
mobile
• First office in China in 1985, first JV in China in 1994
Employees History
• 60,000 staff in 130 countries • More than 20 offices in China, 7 JVs, 1 WOFE and 1
• Focused product lines with
麦肯锡：三星竞争对手分析(英文版)(ppt 28页)
6. Financial performance
• Sales • Profit
5
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NOKIA POSITIONS ITSELF AS A LEADING PRODUCT AND SYSTEM SUPPLIER IN THE FAST GROWING MOBILE COMMUNICATION INDUSTRY
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
1
KEY ISSUES TO PROBE - NOKIA
SAMSUNG010605BJ-kickoff2
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure
• What is Nokia’s performance trend?
麦肯锡三星中国项目(英文)(ppt 28页)
• What is Nokia’s performance trend?
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
differentiate itself from its competitors?
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on – Marketing,
advertising and promotion
– Distribution (channel
and sales force)
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
1
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
differentiate itself from its competitors?
• How does its current market position help achieve its goal? • What is Nokia’s key product offerings and how does Nokia
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on – Marketing,
advertising and promotion
– Distribution (channel
and sales force)
SAMSUNG010605BJ-kickoff2
Strategy
Product/market
Value chain strategy
Organization & ownership
Financial performance
• How does Nokia position itself now and in 2005? • What are Nokia’s product and value delivery system strategies that
麦肯锡三星战略咨询报告
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
• 6. Financial performance • Sales • Profit
麦肯锡三星战略咨询报告
ERICSSON IS A TECHNOLOGY LEADER IN MOBILE COMMUNICATION AND A MARKET LEADER IN MOBILE INFRASTRUCTURE
•Business •Starting •Employees •History
PPT文档演模板
• Four main business units: Mobile infrastructure, mobile handset, data network and
circuit switching/packet switching multi-service networks
• Mission • Vision • Corporate strategy • Market position
• 5. Organization and ownership
• Organization structure • Ownership structure
PPT文档演模板
• 3. Product/market
standards
Ericsson technology
• 1999: Established Ericsson consulting in Shanghai and mobile multi-media lab in
Zhonguancun
• 2000: First to complete WCDMA test in China
• 6. Financial performance • Sales • Profit
麦肯锡三星战略咨询报告
ERICSSON IS A TECHNOLOGY LEADER IN MOBILE COMMUNICATION AND A MARKET LEADER IN MOBILE INFRASTRUCTURE
•Business •Starting •Employees •History
PPT文档演模板
• Four main business units: Mobile infrastructure, mobile handset, data network and
circuit switching/packet switching multi-service networks
• Mission • Vision • Corporate strategy • Market position
• 5. Organization and ownership
• Organization structure • Ownership structure
PPT文档演模板
• 3. Product/market
standards
Ericsson technology
• 1999: Established Ericsson consulting in Shanghai and mobile multi-media lab in
Zhonguancun
• 2000: First to complete WCDMA test in China
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there is about 15-20% cheaper than in Singapore and 30-40% cheaper than in Europe
Source: Analyst reports
4
010417SHELM038JL_RAJv5i
MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES
since 1999. Its products are more function-driven compared with Nokia’s products, which are more fashion-driven
• Motorola takes more than 50% of the share in the high-end and
Product range price points and offers a wide range of functionality
Value chain
• Invested heavily in product localization through China-
based R&D team
• Expanded local manufacturing in order to reduce costs
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• 12,000 employees • US$ 3.4 billion total investment to date
5
STRATEGY
1. Background information
• Location
• Starting year
• Registered • Number of
capital
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
3
010417SHELM038JL_RAJv5i
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
6
010417SHELM038JL_RAJv5i
• Motorola’s market share is relatively consistent across tier-cities
and geographies, taking approximately 30% everywhere
9
010417SHELM038JL_RAJv5i
MOTOROLA HAS RECENTLY FOCUSED ON BUILDING OUT ITS LOW-END PRODUCT PORTFOLIO
010417SHELM038JL_RAJv5i
CONFIDENTIAL
Mobile Handset Competitor Profile: Motorola
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
6. Financial performance
• Sales • Profit
8
KEY MESSAGES - PRODUCT/MARKET
010417SHELM038JL_RAJv5i
• Motorola has entered the low-end of the mobile handset market
5. Organization and ownership
• Organization structure • Ownership structure
010417SHELM038JL_RAJv5i
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
Product positioning Jun 2000
Business/professional
Personal
High
V8088 (1.6%) V998 (5.6%)
and improve time-to-market
• Closely managed first-tier group of nine resellers in
order to minimize price competition and facilitate order tracking
Core competencies
Motorola China
Wireless communications
Mobile handsets
Network equipment
Pagers
Two-way radios
Semiconductors
Auto electronics and
accessories
Mobile network equipment
high-mid-end of the mobile handset market, and more than 20% of the share in the low-end and mid-low-end. Its low-end handsets represent more then 50% of its product offerings
• Committed handset promotion • Speedy roll-out of new releases • Provision of high-quality after-sales services • Advanced technology
7
PRODUCT/MARKET
MOTOROLA’S HANDSET STRATEGY COMBINES AN ATTRACTIVE PRODUCT RANGE WITH SUPERB VALUE CHAIN MANAGEMENT
• Developed a wide product range which covers all key
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
Source: Analyst reports
4
010417SHELM038JL_RAJv5i
MOTOROLA’S CHINA BUSINESS SPANS SIX PRODUCT CATEGORIES
since 1999. Its products are more function-driven compared with Nokia’s products, which are more fashion-driven
• Motorola takes more than 50% of the share in the high-end and
Product range price points and offers a wide range of functionality
Value chain
• Invested heavily in product localization through China-
based R&D team
• Expanded local manufacturing in order to reduce costs
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy
• Focus on
– Marketing, advertising and promotion
– Distribution (channel and sales force)
6. Financial performance
• Sales • Profit
2
BACKGROUND INFORMATION
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
team
• Equity
structure
4. Value chain strategy
Focus on
• Marketing,
advertising and promotion
• Distribution (channel
and sales force)
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• 12,000 employees • US$ 3.4 billion total investment to date
5
STRATEGY
1. Background information
• Location
• Starting year
• Registered • Number of
capital
3. Product/market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
3
010417SHELM038JL_RAJv5i
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
6. Financial performance
• Sales • Profit
6
010417SHELM038JL_RAJv5i
• Motorola’s market share is relatively consistent across tier-cities
and geographies, taking approximately 30% everywhere
9
010417SHELM038JL_RAJv5i
MOTOROLA HAS RECENTLY FOCUSED ON BUILDING OUT ITS LOW-END PRODUCT PORTFOLIO
010417SHELM038JL_RAJv5i
CONFIDENTIAL
Mobile Handset Competitor Profile: Motorola
SAMSUNG ELECTRONICS CHINA (SEC China)
August 20, 2001
This report is solely for the use of client personnel. No part of it may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from McKinsey & Company. This material was used by McKinsey & Company during an oral presentation; it is not a complete record of the discussion.
OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK
1. Background information
• Location
• Starting year
• Registered • Number of
capital
employees
• Management • Era analysis
6. Financial performance
• Sales • Profit
8
KEY MESSAGES - PRODUCT/MARKET
010417SHELM038JL_RAJv5i
• Motorola has entered the low-end of the mobile handset market
5. Organization and ownership
• Organization structure • Ownership structure
010417SHELM038JL_RAJv5i
3. Product /market
• Key product offerings • Key customers • Value proposition • Geographic focus • Pricing
Product positioning Jun 2000
Business/professional
Personal
High
V8088 (1.6%) V998 (5.6%)
and improve time-to-market
• Closely managed first-tier group of nine resellers in
order to minimize price competition and facilitate order tracking
Core competencies
Motorola China
Wireless communications
Mobile handsets
Network equipment
Pagers
Two-way radios
Semiconductors
Auto electronics and
accessories
Mobile network equipment
high-mid-end of the mobile handset market, and more than 20% of the share in the low-end and mid-low-end. Its low-end handsets represent more then 50% of its product offerings
• Committed handset promotion • Speedy roll-out of new releases • Provision of high-quality after-sales services • Advanced technology
7
PRODUCT/MARKET
MOTOROLA’S HANDSET STRATEGY COMBINES AN ATTRACTIVE PRODUCT RANGE WITH SUPERB VALUE CHAIN MANAGEMENT
• Developed a wide product range which covers all key
employees
• Management • Era analysis
team
• Equity
structure
4. Value chain strategy