企业战略管理发展阶段英文版
战略管理英文版最新版教学课件第8章
LO 8-4 Identify and evaluate benefits and risks of vertical integration. LO 8-5 Describe and examine alternatives to vertical integration. LO 8-6 Describe and evaluate different types of corporate diversification. LO 8-7 Apply the core competence – market matrix to derive different
• Economies of scope
➢ Savings that come from producing more outputs or providing different services at less cost
❖ Ex: Amazon range of products & services
➢ Explains and predicts the scope of the firm ➢ "Market vs. firms" have differential costs
• Transaction costs
➢ Costs associated with economic exchanges
➢ Competitive bidding process ➢ Less than one-year term ➢ Lower prices cost advantages
企业战略管理英文概念
企业战略管理英文概念
English:
Enterprise strategic management refers to the process of setting goals, determining actions to achieve those goals, and mobilizing resources to execute the actions. It involves analyzing the competitive environment, formulating strategies that align with the organization's mission and vision, and implementing those strategies to achieve sustainable competitive advantage. Strategic management also involves monitoring and evaluating the effectiveness of the strategies and making adjustments as needed to stay competitive in the ever-changing business landscape.
中文翻译:
企业战略管理是指设定目标、确定实施目标的行动以及动用资源执行这些行动的过程。
它涉及对竞争环境的分析，制定与组织使命和愿景相一致的战略，并实施这些战略以达到可持续的竞争优势。
战略管理还涉及监测和评估战略的有效性，并根据需要进行调整，以在不断变化的商业环境中保持竞争力。
企业战略的概念和发展演变
企业战略的概念和发展演变英文回答：Concept of Corporate Strategy.Corporate strategy encompasses the long-term goals and objectives of an organization, as well as the plans and actions necessary to achieve them. It defines the direction of the company, establishes its competitive advantage, and allocates resources to ensure its future success.The Evolution of Corporate Strategy.The concept of corporate strategy has evolved over time, reflecting changing business landscapes and management theories. Key milestones in its development include:1950s and 1960s: Planning Era Strategy was seen as a rational, top-down process, where experts forecasted the future and created comprehensive plans.1970s and 1980s: Positioning Era Focus shifted to positioning the company in the market, understanding competition, and developing market-oriented strategies.1990s: Resource-Based View Strategy emphasized leveraging an organization's unique resources and capabilities to gain competitive advantage.2000s: Dynamic Capabilities Companies recognized the need to adapt to rapidly changing environments, and strategy became more dynamic and responsive.Present: Digital Transformation Digital technologies are transforming business models and creating new strategic imperatives. Strategy now includes digitalization, innovation, and data-driven insights.中文回答：企业战略的概念。
企业战略管理发展阶段(英文版)
expected to improve further?
1. Background information
4. Value chain strategy
BACKGROUND INFORMATION • Location
• Starting year
• Registered • Number of
• Focus on
– Marketing,
capital
employees
• Management • Era analysis
advertising and promotion
team
– Distribution (channel
Investment • Invested USD 0.44 billion in China
Business
• All business sectors of Siemens including information
and communication, automation and control, power, transportation and household appliance, etc.
MAJOR PILLAR FOR SIEMENS
BUSINESS IN ASIA PACIFIC Location
• Based at Germany • 50+ JVs, 28 offices in China
• Shanghai is the largest Siemens location outside Germany
企业战略管理发展阶段（英文版）
战略管理课件英文版Ch6CorporateLevelStrategy48P
21
Levels and Types of Diversification
Moderate to High Levels of Diversification
Related Constrained
<70% of revenues from dominant business; all businesses share product, technological and distribution linkages
28
Managerial Motives to Diversify
Managers have motives to diversify:
– diversification increases size; size is associated with executive compensation
– diversification reduces employment risk – effective governance mechanisms may restrict
7
This is what Pepsi used to look like
8
Pepsi’s experiment with fast food
Pepsi acquires Pizza Hut in 1977, Taco Bell in 1978 and KFC in 1986.
In 1997, Pepsi spins off all three as Tricon ($11B with 29,000 restaurants). They are now part of Yum! Brands.
林奇《战略管理》(英文版第7版)教学课件_pp08
Lynch, Strategic Management PowerPoints on the Web, 7th edition © Richard Lynch 2015
Options can be combined together to give four options in total: four generic strategies for any organisation
Lynch, Strategic Management PowerPoints on the Web, 7th edition © Richard Lynch 2015
Slide 8.6 Lynch, Strategic Management PowerPoints on the Web, 7th edition © Richard Lynch 2015
Slide 8.7
Options based on market opportunities - 1
In the 1980s, Professor Michael Porter argued that there were only four fundamental strategic options available to all companies: Porter’s Generic Strategy Options
Environment
Options
This session
企业战略管理英文PPT第五章
Marketing & Sales
Outbound Logistics
Inbound Logistics
Service
Value Creating Activities common to a Inbound Cost Leadership Business Level Strategy Logistics
Cost Effective MIS Systems
Firm Infrastructure
Support Activities
Support Activities
Simplified Planning Practices to Reduce Planning Costs
Relatively Few Management Layers to Reduce Overhead
5.
© 2006 by Nelson, a division of Thomson Canada Limited.
5-3
Core Competency, Strategy and Business Level Strategy
Core Competency
The resources and capabilities that are determined to be a source of competitive advantage for a firm over its rivals. An integrated & coordinated set of actions taken to exploit core competencies & gain a competitive advantage. Actions taken to provide customers value and gain a competitive advantage by exploiting core competencies in specific, individual product markets.
businessstrategy企业战略管理英文版(上海财经大学董
• Plan（计划） • Pattern（模式） • position（定位） • Point (观念) • Policy（计谋）
• Design school • Planning school • Positioning school • Entrepreneur school • Resources school
18
Mission
Compete
Develop
19
Profit objective Value objective Managerial objective
Social objective
矿区企业之差异 20
What is the key of strategy
• An French engineer in a French company • 《利家与阿松》中的前田利家 • IBM and Microsoft • The dilemma of innovators
11
• Phase 3：Marketing management
– 1930s to 1950s – Diversified demand, buyer’s market, competition – Market and customer oriented
• Phase 4：strategic management
• Class participation
10％
5
References
• Arthur A. Thompson and A.J. Strickland. Strategic Management: Concepts and Cases. McGraw-Hill companies, Inc. 2001
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Financial
expected to improve further?
performance
SAMSUNG010605BJ-kickoff2
2
BACKGROUND INFORMATION 1. Background information
• Location
• Starting year
4. Value chain strategy
transportation and household appliance, etc.
Starting
• Entered China's telecommunication in 1985
• Information and communication business started 1991
3
CHINA HAS DEVELOPED INTO A
MAJOR PILLAR FOR SIEMENS Location
• Based at Germany
• 50+ JVs, 28 offices in China
• Shanghai is the largest Siemens location outside Germany
• Focus on
• Registered • Number of
– Marketing,
capital
employees
• Management • Era analysis
advertising and promotion
team
– Distribution (channel
• Equity
and sales force)
segments of the market will it target at?
• In which segment of the market is Siemens strong or weak?
• What is the key success factors for Siemens to pick up
Investment
BUSINESS IN ASIA PACIFIC • Invested USD 0.44 billion in China
Business
• All business sectors of Siemens including information
and communication, automation and control, power,
OVERVIEW OF COMPETITOR 1. Background information
• Location
• Starting year
4. Value chain strategy Focus on
• Registered • Number of
• Marketing,
ANALYSIS FRAMEWORK capital
Value chain strategy
market share quickly since 1999?
• How does Siemens’s distribution channel differ from its
competitors’?
• How capable is Siemens in R&D, manufacturing, sales and
3. Product/market
6. Financial performance
• Key product offerings
• Sales
• Key customers
• Profit
• Value proposition
• Geographic focus
• Pricing
SAMSUNG010605BJ-kickoff2
• Profit
• Value proposition
• Geographic focus
• Pricing
SAMSUNG010605BJ-kickoff2
1
KEY ISSUES TO PROBE -
Strategy
SIEMENS • What does Siemens aim to be in 2005 in mobile communication?
5. Organization and ownership
• Organization structure • Ownership structure
3. Product/market
6. Financial performance
• Key product offerings
• Sales
• Key customers
employees
• Management • Era analysis
team
advertising and
promotion
• Distribution (channel
• Equity
and sales force)
structure
2. Strategy
• Mission • Vision • Corporate strategy • Market position
• How are Siemens’s product and value delivery system
strategies different from its competitors’?
Product/market
• What will be Siemens’s future products and which
Organization & ownership
marketing?
• With a broad product portfolio, how does Siemens
organize or reorganize itseform and is its performance
structure
2. Strategy
• Mission • Vision • Corporate strategy • Market position
5. Organization and ownership
• Organization structure • Ownership structure