How to create products customers love
怎样推荐产品呢英文作文
怎样推荐产品呢英文作文How to Recommend Products。
When it comes to recommending products, there are a few key factors to keep in mind. Whether you are trying to sell a product to a customer, or simply suggesting something to a friend, the following tips can help you make a convincing and effective recommendation.1. Know your audience。
Before you can recommend a product, you need to know who you are talking to. What are their needs, preferences, and interests? What are their pain points, and how can the product you are recommending solve their problems? By understanding your audience, you can tailor your recommendation to their specific needs, which will make it more compelling and persuasive.2. Be honest。
Honesty is always the best policy when it comes to recommending products. If you have personal experience with the product, share your honest opinion about it. If youdon't have personal experience, do your research and provide accurate information about the product's features, benefits, and drawbacks. Being transparent and truthfulwill build trust with your audience and make them more likely to take your recommendation.3. Highlight the benefits。
推销产品的要点和技巧英文
推销产品的要点和技巧英文Key Points and Techniques for Product Sales1. Understand the product: As a salesperson, it is important to have a thorough understanding of the product or service you are selling. This includes knowing its features, benefits, and how it compares to competitors. This knowledge will allow you to effectively communicate the value of the product to potential customers.2. Identify customer needs: Before pitching a product, take the time to understand the needs and preferences of potential customers. This will enable you to tailor your sales approach and highlight how the product can solve their specific problems or meet their requirements.3. Craft a compelling pitch: Develop a clear and concise pitch that highlights the key benefits of the product. Focus on how the product can solve a problem, improve customer's life, save time or money, or provide a unique advantage.4. Highlight unique selling points: Identify and emphasize the unique features or advantages that set the product apart from competitors. This could include factors such as superior quality, innovative technology,affordability, or exceptional customer service.5. Use storytelling and testimonials: Use storytelling techniques to engage potential customers and help them visualize how the product can positively impact their lives. Additionally, leverage testimonials or case studies from satisfied customers to build trust and credibility.6. Address objections: Be prepared to address potential customer objections or concerns. Anticipate common objections and havewell-thought-out responses ready to overcome them. This may involve providing additional information, offering demonstrations, or providing guarantees or free trials.7. Practice active listening: Actively listen to the customer's needs, questions, and concerns. This demonstrates empathy and helps you tailor your pitch to address their specific requirements and priorities.8. Follow up: After the initial pitch, make sure to follow up with potential customers. This could be through phone calls, emails, or face-to-face meetings. Following up shows your commitment and allows you to further address any doubts or provide additional information.9. Establish rapport and build relationships: Building rapport and developing relationships with potential customers is crucial in sales. Show genuine interest, be enthusiastic, and provide exceptional customer service throughout the sales process.10. Continuously improve and learn: Sales techniques and best practices evolve over time, so it is important for salespeople to continuously improve their skills and stay updated on industry trends. Attend sales training sessions, read books or articles on sales, and learn from experienced colleagues.。
做出你想要的产品英语作文
做出你想要的产品英语作文In today's highly petitive market, creating the product you truly desire is not just a matter of chance but a result of careful planning, innovation, and a deep understanding of customer needs.The first step in making the desired product is to conduct thorough market research. This involves identifying the target audience, their preferences, pn points, and unmet desires. By gathering this information, manufacturers can have a clear picture of what features and qualities the product should possess.Next, innovation is key. Standing out from the crowd requires thinking outside the box and ing up with unique ideas that add value to the product. It could be a revolutionary design, a new technology integration, or a novel functionality that sets it apart from existing offerings.Quality is of paramount importance. Using high-quality materials and ensuring precise manufacturing processes leads to a durable and reliable product. Attention to detl during every stage of production helps in meeting and exceeding customer expectations.Furthermore, user experience should be at the forefront of the design process. A product that is intuitive, easy to use, and aesthetically pleasing is more likely to gn popularity. This includes factors like ergonomics, interface design, and packaging.Finally, continuous improvement based on customer feedback is essential. Listening to what users have to say and making necessary adjustments helps in evolving the product to better suit their changing needs over time.In conclusion, making the product you want involves a bination of research, innovation, quality, user focus, and adaptability. By following these principles, businesses can create products that not only meet but exceed the desires of their customers, leading to success in the marketplace.。
如何吸引顾客购买产品英语作文
如何吸引顾客购买产品英语作文Attracting Customers to Purchase Your Product.In today's highly competitive market, attracting customers to purchase a product is an art that requires careful strategy, understanding of consumer psychology, and an innovative approach. With the plethora of options available to consumers, it's crucial to stand out and create a compelling narrative that resonates with your target audience. Here are some key strategies to help you attract customers and drive sales for your product.1. Understanding Your Target Market.The first and foremost step in attracting customers is to understand who they are. Conducting market research and segmenting your audience based on demographics, psychographics, and behavioral patterns is essential. This allows you to create a detailed customer profile, which serves as the foundation for all your marketing efforts.Knowing your customers' pain points, desires, and buying preferences enables you to craft targeted messages and offerings that resonate with them.2. Unique Value Proposition.What makes your product unique? What problem does it solve that no other product can? Highlighting the unique value proposition of your product is crucial to attracting customers. Customers are always looking for products that offer them something new, better, or more convenient.Clearly communicating how your product fulfills this needor desire in a compelling way is essential to getting them interested.3. Engaging Product Storytelling.Storytelling is a powerful tool to connect with customers and create an emotional bond with your product. Create a compelling story around your product thathighlights its origins, benefits, and the problem it solves. Use visuals, videos, and customer testimonials to bringyour story to life and make it relatable to your target audience. A good story can evoke emotions and create a sense of urgency, driving customers to make a purchase.4. Attractive Visual Presentation.First impressions are crucial, and your product'svisual presentation can significantly influence acustomer's decision to buy. Invest in high-quality product photography and videos that showcase your product's features, benefits, and unique selling points. Ensure that your packaging is eye-catching and reflects the quality and value of your product. A visually appealing product presentation can capture customers' attention and pique their interest.5. Effective Pricing Strategy.Pricing your product correctly is crucial to attracting customers. While it's essential to consider your costs and profit margins, you also need to consider your target audience's willingness to pay. Conduct market research tounderstand the pricing of similar products and determine a competitive price point that resonates with your customers. Consider offering discounts, bundles, or loyalty programs to create additional incentives for customers to purchase.6. User-Friendly Experience.Providing a user-friendly experience is essential to converting potential customers into loyal buyers. Ensure that your product is easy to use, understand, and maintain. Provide clear instructions, tutorials, and customer support to help customers get started and troubleshoot any issues they encounter. A positive user experience can create a sense of trust and satisfaction, driving repeat purchases and brand loyalty.7. Social Media Engagement.Utilizing social media platforms to engage with your target audience is a powerful way to attract customers. Create engaging content that highlights your product's benefits, features, and unique value proposition. Usehashtags, challenges, and contests to increase your reach and engage with potential customers. Respond to customer inquiries and feedback promptly to build trust and credibility. Social media engagement can help you connect with your audience, understand their needs, and create a community of brand advocates.8. Partnerships and Collaborations.Collaborating with influencers, industry experts, or complementary brands can help you attract customers and expand your reach. Partnering with influencers who have a large and engaged audience can help you tap into their fan base and create awareness for your product. Collaborating with industry experts can lend credibility to your brand and establish you as a thought leader in your field. Working with complementary brands can create synergistic effects and attract a wider audience.9. Post-Purchase Experience.The post-purchase experience is often overlooked butcrucial to attracting repeat customers. Ensure that you provide excellent customer service and support after the sale. Follow up with customers to ensure they are satisfied with their purchase and address any issues promptly. Consider offering additional resources, tutorials, or incentives to encourage customers to continue using your product and build a long-term relationship with your brand.10. Continuous Innovation.In a constantly evolving market, staying innovative is crucial to attracting customers and maintaining your competitive edge. Regularly evaluate your product and market trends to identify areas for improvement or new opportunities. Consider adding new features, enhancing the user experience, or creating new products to meet the changing needs and preferences of your target audience. Continuous innovation can help you stay ahead of the competition and attract customers who are looking for the latest and best products.。
用英语写一篇对顾客推销产品的作文儿
用英语写一篇对顾客推销产品的作文儿全文共3篇示例，供读者参考篇1As a salesperson, it is important to be able to effectively promote products to customers in order to generate sales and build relationships with clients. There are several key strategies that can be used to successfully sell a product to a customer.First and foremost, it is essential to understand the needs and preferences of the customer. By taking the time to listen and ask questions, you can gain valuable insights into what the customer is looking for in a product. This allows you to tailor your pitch to highlight the features and benefits that are most relevant to the customer.In addition, it is important to build trust with the customer. This can be achieved by being honest and transparent about the product you are selling, as well as providing excellent customer service. By showing the customer that you are genuinely interested in helping them find the right product, you can build a strong rapport that will encourage them to make a purchase.Another key strategy for successfully selling a product is to create a sense of urgency. By highlighting limited-time offers or promotions, you can motivate customers to make a decision quickly. This can help to drive sales and prevent customers from putting off their purchase.Finally, it is important to follow up with customers after they have made a purchase. By checking in to see how they are enjoying the product and addressing any questions or concerns they may have, you can build customer loyalty and encourage repeat business.In conclusion, selling a product to a customer requires a combination of understanding their needs, building trust, creating a sense of urgency, and providing excellent customer service. By implementing these strategies, you can increase sales and build lasting relationships with customers.篇2As a salesperson, it is my job to promote and sell products to customers. In order to successfully convince customers to make a purchase, I have developed a few strategies that have proven to be effective.First and foremost, it is important to build rapport with the customer. By establishing a friendly and trusting relationship with the customer, they are more likely to listen to what you have to say and consider purchasing the product. I always greet customers with a smile, ask them how their day is going, and try to find common ground to connect with them on a personal level.Once I have established a rapport with the customer, I begin to introduce the product I am selling. I always start by highlighting the features and benefits of the product, focusing on how it can improve the customer's life or solve a problem they may have. I make sure to emphasize the unique selling points of the product and explain why it is better than the competition.Next, I address any objections or concerns the customer may have. It is important to listen to their feedback and address any doubts they may have about the product. I provide information and examples to reassure the customer and show them that the product is a worthwhile investment.Finally, I close the sale by creating a sense of urgency. I may offer a limited-time discount or a special promotion to encourage the customer to make a decision quickly. I also offerexcellent customer service and follow-up to ensure the customer is satisfied with their purchase.In conclusion, selling a product to customers requires building rapport, highlighting the benefits of the product, addressing objections, and creating urgency. By following these strategies, I have been able to successfully promote and sell products to customers.篇3As a salesperson, it is our job to effectively promote and sell products to customers. In order to achieve this goal, we need to have a good understanding of the product, be able to communicate its features and benefits clearly, and have excellent sales skills. Here are some tips on how to effectively sell products to customers:Firstly, it is important to know the product inside and out. This includes knowing the features, benefits, and specifications of the product. By having a deep understanding of the product, we will be able to answer any questions that customers may have and address any concerns they may raise.Secondly, it is important to listen to the customer's needs and tailor our sales pitch accordingly. By understanding what thecustomer is looking for in a product, we can highlight the features that are most relevant to them and demonstrate how the product can meet their needs.Thirdly, it is important to be persuasive in our sales pitch. This involves using persuasive language, presenting the product in a compelling way, and building rapport with the customer. By building trust and credibility with the customer, we can increase the likelihood of making a sale.Lastly, it is important to follow up with customers after the sale. This can involve checking in to see if they are satisfied with the product, addressing any concerns they may have, and offering additional products or services that may be of interest to them. By providing excellent customer service, we can build loyalty and repeat business.In conclusion, selling products to customers requires knowledge of the product, effective communication, persuasive skills, and excellent customer service. By following these tips, we can increase our chances of successfully promoting and selling products to customers.。
如何推销自己的产品英语范文
如何推销自己的产品英语范文Selling Your Product: A Guide to Effective Marketing.In the world of business, marketing your product is crucial to its success. A well-executed marketing strategy can turn a good product into a great one, and vice versa. So, how do you go about selling your product effectively? Here are some key steps to help you achieve that goal.1. Understand Your Product: Before you can sell your product, you need to have a deep understanding of it. What are its features? How does it benefit the customer? How does it stand out from the competition? Answers to these questions will help you craft a clear and convincing sales message.2. Define Your Target Market: Not everyone is a potential customer for your product. Define your target market – the group of people who are most likely to be interested in and benefit from your product. Understandingtheir needs, preferences, and pain points will help you create marketing messages that resonate with them.3. Create a Unique Selling Proposition (USP): Your USPis what makes your product different from everything elseon the market. It's the reason why customers should choose your product over the competition. Identify your USP and make sure it's prominent in all your marketing materials.4. Craft Persuasive Marketing Messages: Your marketing messages should be clear, concise, and persuasive. They should highlight your product's features, benefits, and USP, and说服潜在顾客为什么他们应该购买你的产品。
产品和服务如何创造价值英文作文
产品和服务如何创造价值英文作文English: Products and services create value by meeting the needs and desires of customers. A successful product or service not only solves a problem or fulfills a specific need for the customer but also provides added benefits that enhance their overall experience. This can be achieved through factors such as quality, convenience, reliability, and innovation. By offering a high-quality product or service that meets or exceeds customer expectations, businesses can differentiate themselves from competitors and build brand loyalty. In addition, delivering exceptional customer service and building strong relationships with customers can also contribute to the perceived value of a product or service. Ultimately, value creation is about understanding and anticipating the needs of customers and delivering solutions that not only meet those needs but also provide a positive and memorable experience.中文翻译: 产品和服务通过满足客户的需求和欲望来创造价值。
吸引客户的营销策略英语作文大学
吸引客户的营销策略英语作文大学全文共10篇示例，供读者参考篇1Hi there! Are you trying to find ways to attract more customers to your business? Well, you're in luck because I've got some super cool marketing strategies to share with you!First of all, it's super important to know who your target customers are. You need to understand what they like, what they need and how to reach them. Once you've figured that out, you can start tailoring your marketing efforts to appeal to them.One awesome way to attract customers is to offer special promotions and discounts. Who doesn't love a good deal, right? You can create limited-time offers, bundle deals or even give away freebies to entice people to check out your products or services.Another fun idea is to host events or contests. People love to have a good time and win prizes, so organizing a cool event or running a fun contest can help bring more customers through your doors. Plus, it's a great way to engage with your audience and build a stronger relationship with them.And don't forget about the power of social media! Platforms like Instagram, Facebook and TikTok are perfect for reaching a wide audience and showcasing your products or services. You can create eye-catching posts, run ads or even collaborate with influencers to boost your brand's visibility.So there you have it, some awesome marketing strategies to attract more customers to your business. Just remember to be creative, have fun and always put your customers first. Good luck!篇2Hello everyone! Today, let's talk about how to attract customers through marketing strategies. Are you ready? Let's go!First of all, we need to understand who our customers are and what they like. This is super important because we want to make sure our marketing strategies are appealing to them. For example, if our customers are young people who love technology, we can use social media platforms like Instagram and TikTok to reach out to them.Next, we need to think about how to grab our customers' attention. One way to do this is by creating eye-catchingadvertisements. We can use bright colors, interesting visuals, and catchy slogans to make our ads stand out. Another idea is to offer special promotions or discounts to attract customers. Who doesn't love a good deal, right?In addition, we should focus on building relationships with our customers. This means listening to their feedback, addressing their concerns, and providing excellent customer service. By showing our customers that we care about them, they will be more likely to stay loyal to our brand.Furthermore, we can collaborate with influencers or celebrities to promote our products. People trust recommendations from their favorite influencers, so having them endorse our brand can help us attract new customers.Last but not least, we should always be on the lookout for new trends and opportunities in the market. By staying updated on the latest developments, we can adjust our marketing strategies accordingly and stay ahead of the competition.In conclusion, attracting customers through marketing strategies requires creativity, flexibility, and a deep understanding of our target audience. By following these tips, we can increase brand awareness, drive sales, and ultimately grow our business. Let's go out there and conquer the market!篇3Hey guys! Do you want to learn some cool marketing strategies to attract customers? Let me share with you some awesome tips!1. Social Media Marketing: Use platforms like Instagram, Facebook, and Twitter to showcase your products or services. Post engaging content, run contests, and interact with your followers to create a strong online presence.2. Influencer Partnerships: Collaborate with popular influencers in your industry to reach a wider audience. Influencers can promote your brand to their followers, increasing brand awareness and driving sales.3. Email Marketing: Build an email list of potential customers and send them regular updates, promotions, and discounts. Personalize your emails to make them more engaging and increase conversion rates.4. Content Marketing: Create high-quality, informative content such as blog posts, videos, and infographics to attract and engage customers. Share your content on social media and optimize it for SEO to improve visibility.5. Customer Loyalty Programs: Reward your loyal customers with discounts, exclusive offers, and personalized rewards. Happy customers are more likely to return and recommend your business to others.Remember, the key to successful marketing is to understand your target audience and tailor your strategies to meet their needs. Stay creative, stay consistent, and keep experimenting to find what works best for your business. Good luck!篇4Hi everyone, today I want to talk about how to attract customers with marketing strategies. It's super important for businesses to have lots of customers so they can make lots of money, right? So let's learn some cool ways to get more people to buy our stuff!First, we need to make sure our products or services are super awesome. If they're not good, no one will want to buy them no matter how much we try to sell. So let's make sure what we have to offer is top-notch!Next, we need to let people know about our amazing products. We can use social media, like Instagram and Facebook, to show off how cool our stuff is. We can also ask people to leavereviews or tell their friends about us. Word of mouth is super powerful!Another way to attract customers is by offering discounts or special promotions. Everyone loves a good deal, right? So let's give them a reason to choose us over our competitors.And don't forget about good customer service! If we treat our customers well and make them feel special, they'll keep coming back for more. So let's always be friendly and helpful.In conclusion, attracting customers is all about having great products, promoting them in creative ways, offering deals, and providing excellent service. If we focus on these things, I'm sure we'll have lots of happy customers and a successful business. Yay! Let's go make some sales!篇5Hey guys! Do you want to learn about some awesome marketing strategies to attract customers? Well, I've got you covered! In this super cool article, I'm going to share with you some tips and tricks on how to make your business stand out and get people excited about what you have to offer. Let's dive in!First off, it's super important to know your target audience. Who are the people that you want to attract to your business? What are their interests, needs, and preferences? Once you have a good understanding of your target audience, you can tailor your marketing strategies to appeal to them specifically.Next up, let's talk about social media. Social media is a great way to reach a large audience and engage with potential customers. Create fun and interactive posts that showcase your products or services, and don't forget to respond to comments and messages promptly. Building a strong social media presence can help you connect with your audience on a personal level and keep them coming back for more.Another awesome marketing strategy is to offer promotions and discounts. Everyone loves a good deal, so why not entice customers with special offers or limited-time discounts? This will not only attract new customers but also keep your existing customers coming back for more.And finally, don't forget about the power of word-of-mouth marketing. Encourage satisfied customers to spread the word about your business to their friends and family. You can also partner with influencers or collaborate with other businesses to reach a wider audience.So there you have it, some super awesome marketing strategies to attract customers to your business. Remember to be creative, stay engaged with your audience, and always be on the lookout for new ways to promote your brand. Good luck!篇6Hey guys, today I want to talk to you about some super cool marketing strategies that can help attract customers to our business. Are you ready? Let's go!First off, we need to make sure our product or service stands out from the competition. Maybe we can offer something unique or extra special that no one else has. This will make customers notice us and want to check out what we have to offer.Next, let's use social media to our advantage. We can create fun and engaging posts that will catch people's attention and make them want to learn more about our business. We can also run contests or giveaways to get people excited and talking about us.Another great way to attract customers is by partnering with influencers or other businesses. They can help spread the word about our amazing products and services to their followers, which will bring in more customers to our business.And last but not least, let's make sure we provide top-notch customer service. When customers have a great experience with us, they are more likely to come back and tell their friends about us. Word of mouth is a powerful tool in marketing!So there you have it, some awesome marketing strategies to attract customers to our business. Let's put these ideas into action and watch our business grow! Let's do this, team!篇7Hey guys, do you want to know how to attract more customers for your business? Well, I've got some awesome marketing strategies that will help you bring in more people and increase your sales. Let's check them out!First off, you need to create a strong online presence. That means having a website, social media accounts, and maybe even a blog. This will help customers find you easily and learn more about what you have to offer.Next, you should use social media to engage with your customers. Post interesting content, run contests or giveaways, and respond to comments and messages promptly. This will show customers that you care about them and value their opinions.Another great way to attract customers is to offer promotions and discounts. Everyone loves a good deal, so make sure to advertise any sales or special offers that you have going on. This will entice customers to purchase from you rather than your competitors.Lastly, don't forget to provide excellent customer service. Treat your customers with respect, listen to their feedback, and go above and beyond to make sure they are satisfied with their purchase. Happy customers are more likely to come back and recommend your business to others.By using these marketing strategies, you'll be able to attract more customers and grow your business in no time. Good luck!篇8Hey guys,Today I wanna share with you some super cool tips on how to attract more customers to your business! Yeah, that's right, we're talking about marketing strategies that will have customers flocking to your store like bees to honey.First off, make sure you have a killer product. I mean, if your product is awesome, customers will naturally be drawn to it. Sospend some time making sure your product is top-notch, and the rest will follow.Next, get active on social media. I'm talking Instagram, Facebook, Twitter, you name it. Post engaging content, interact with your followers, and make sure your brand is visible online. Trust me, social media is where it's at these days.Another tip is to offer promotions and discounts. Who doesn't love a good deal, right? Whether it's a buy one get one free offer or a limited-time discount, promotions can really drive traffic to your store.And finally, don't forget about customer service. Treat your customers like royalty, and they'll keep coming back for more. Respond to their inquiries quickly, address any concerns they have, and make sure they have a positive experience every time they interact with your business.So there you have it, some awesome tips for attracting more customers to your business. Just remember, with a killer product, a strong social media presence, promotions, and excellent customer service, you'll have customers lining up at your door in no time. Good luck!篇9Hey guys, today I want to talk about how to attract customers with some awesome marketing strategies! Are you ready to learn some cool tips? Let's dive in!First of all, it's super important to know your target audience. Who are the people you want to attract to your business? Understanding their needs, preferences, and interests will help you create marketing campaigns that speak directly to them.Next, let's talk about social media. Platforms like Instagram, Facebook, and Twitter are great places to connect with potential customers. You can create engaging posts, sharebehind-the-scenes content, and run fun contests to get people excited about your brand.Another way to attract customers is by offering special promotions and discounts. Everybody loves a good deal, so why not give your customers a little something extra to show your appreciation? This will not only make them happy, but it will also keep them coming back for more.And don't forget about the power of influencer marketing. Collaborating with popular influencers in your industry can help you reach a wider audience and build credibility for your brand. People trust recommendations from influencers, so this can be a great way to attract new customers.In conclusion, there are many creative ways to attract customers to your business. By understanding your target audience, utilizing social media, offering promotions, and partnering with influencers, you can create a winning marketing strategy that will help your business grow. So go out there and start attracting those customers! Good luck!篇10Title: How to Attract Customers with Fun Marketing StrategiesHey everyone! Do you want to learn how to attract more customers to your business? Well, I have some super cool and fun marketing strategies that will help you do just that!First off, let's talk about social media. Social media is a great way to reach out to potential customers and show them how awesome your business is. You can create fun and engaging posts that will catch people's attention and make them want to learn more about what you have to offer. Plus, you can use hashtags to make sure your posts are seen by a larger audience.Next, let's chat about giveaways and contests. Who doesn't love free stuff, right? By hosting giveaways or contests on your social media platforms, you can create excitement and buzzaround your business. People will be eager to participate and share your content with their friends, which can help you reach even more potential customers.Another fun strategy is to collaborate with influencers or other businesses. By teaming up with someone who has a large following, you can introduce your business to a whole new audience. Plus, partnering with another business can be awin-win situation for both parties involved.And last but not least, don't forget to offer special promotions or discounts to your customers. Everyone loves a good deal, so by giving your customers a little discount or a special offer, they will be more likely to choose your business over the competition.So there you have it, some super fun and effective marketing strategies to attract more customers to your business. Remember, the key is to be creative, engaging, and always put your customers first. Good luck and happy marketing!。
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• 平滑部署 避免更新产品导致用户反感
• “合理”运用敏捷方法 源自custom soIware development,不完全适 用product development
• “合理”运用瀑布式开发方法
产品
• 打造企业产品的十个要点 1. 软件可用性；2.正常工作；3. 特例产品; 4. 特约用户; 5. 销售渠道的需求；6. 客户 和用户的需求；7. 产品安装; 8. 产品的配 置、自定义、集成；9. 产品升级; 10. 销售 策略
• 产品设计 侧重usability。包括用户体验设计，包括用户 研究，交互设计，视觉设计，原型制作。
• 产品开发 侧重feasibility 产品经理的任务是定义正确的产品，而软件 工程师是正确地开发产品。
足球运动员与科学家
• 用户体验设计与实现 先定义用户体验再开发
• 基本产品 消减功能还是延长工期？
• 产品验证 可行性，产品能不能做出来。 可用性，产品好不好用。 价值，用户是否品管理 负责详细定义待开发产品，能够让真实的用 户测试的产品 • 产品营销 负责向外宣传推广产品，组织营销活动
• 项目管理 侧重按执行计划按期交付软件产品
瀑布模式
火车模型开发模式
敏捷开发模式
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如何打造用户喜爱的产品
无论是产品经理，还是产品设计师；无论是 蓄势待发的创业型公司，还是一筹莫展的大 企业，大家都在思考这个问题
人员
• 产品经理 • 用户体验设计师 • 项目管理人员（可由开发经理或产品经理 兼任） • 开发工程师 • 运维工程师（opBonal） • 产品营销人员
How to create products customers love
启示录 -‐ 打造用户喜爱的产品 Wang Liang 新浪微博 @liang_wang
作者: Marty Cagan
流程
• 评估产品机会 确定待解决的问题 子问题： 1. 开发新产品，还是维护旧产品 2. 产品是否经济
• 产品探索 定义正确的产品。包括探索市场和探索解决 方案，前者易，后者难
• 产品原则 确定什么最重要，产品的优先级。产品生命 周期中，团队共同认同和坚守的“信 仰”和“价值观”。甚至可以泛化到公司文 化，信条等。
• 产品评审 制定更及时、更可靠的产品决策
• 特约用户 产品开发伙伴。类似Customer Engagement， 主要目的让目标用户全面的参与产品的生命 周期。
• 重新定义产品说明文档 采用高保真的原型系统，取代传统文档。
• 堤防有特殊要求的产品 长期看，还是要靠产品原则决定
• The New Old Thing (新瓶装老酒) Google的搜索引擎抢占了Infoseek等老的搜索 提供商的市场。Apple的ipod击败了所有的 mp3。
• 情感接纳曲线 技术爱好者，非理性消费者，理性消费者， 超理性消费者，观望者。产品要紧紧抓住非 理性消费者