星巴克英文演讲稿
在星巴克工作英语作文
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星巴克英文介绍
盛年不重来，一日难再晨。
及时宜自勉，岁月不待人。
Table of Contents1.Introduction of Starbucks2.Development history of Starbucks3.Producut of Starbucks4.Starbucks in China5.SWOT Analysis of Starbucks1.introduction of StarbucksStarbucks Corporation (SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1,000 in Canada, and over 700 in the United Kingdom.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.2.Development history of StarbucksStarbucks has always been a place where you can find the world’s best coffe es. But in 1971, you would have had to travel all the way to our only store in Seattle’s historic Pike Place Market.●1970sThe first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the world’s finest coffees to the cold, thirsty people of Seattle.●1980sHoward Schultz joins Starbucks in 1982. While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right – after trying lattes and mochas, Seattle quickly becomes coffee-crazy.●1990sStarbucks expands beyond Seattle, first to the rest of the United States, then the entire world. After becoming one of the first companies to offer stock options to its part-time employees, Starbucksbecomes a publicly traded company.●2000sThe Starbucks phaenomenon continues. As of this writing, Starbucks has more than 6,000 locations in over 30 countries.Dub Hay as senior vice president, Global Coffee Authority this November3.Product of Starbucks●BeveragesEspresso(Hot espresso/ Iced espresso)Frappuccino(Blended coffee / Blended cream / Blended juice)Coffee and tea(Brewed coffee /Tea /Other favorite )●FoodBreakfast(Honey Raisin Scone / Honey Raisin Toast / Blueberry Danish/ French Croissant)Afternoon(New York Cheesecake / Blueberry Cheesecake/ Chocolate Truffle Cake)Other food(Mini honey raisin scone /Mini Chocolate Muffin /Mini Apricot Financier/Mini Marble Cheese Cake) ●TeaChinese tea(Mudan White Tea /Jinxuan Oolong tea /Biluochun Green Tea )Exotic(Earl Grey/ Chai/ English Breakfast)4.Starbucks in China4.1Development history in ChinaStarbucks Coffee International (SCI) entered China market in1998 with the opening of its first store in Taipei, Taiwan. The first Starbucks store located in mainland China was opened in Beijing in January 1999 through a licensing agreement with Mei Da Coffee Co. Ltd. To support the accelerated expansion into mainland and achieve greater penetration throughout the region, the Starbucks Greater China Support Center was established in Shanghai in 2005. Since then, at the end of Q4 fiscal year 2010, there are more than 750 Starbucks locations throughout China, including Hong Kong, Macau and Taiwan.4.2 Special products to meet the demand in ChinaIn order to gain a large share in Chinese market , Starbucks has to work out plans to develop new products to cater the consumer demands for traditional Chinese festivals.Following are the products:1.Conbine Chinese tea to western coffee to create a wonderful flavor popular to both Chinese andwesterners.2. Chinese Zongzi (traditional Chinese rice- Pudding) on Dragon Boat Festival.3. Mooncake on Mid-autumn Festival.4. Special food and cups during spring festival5.SWOT Analysis of StarbucksStrengths(1) Business model of agile choiceStarbucks is good at according to different market situations all over the world take agile investment and cooperation mode.(2) Brand advantageMake full use of the "third life space" type of experience. In the center of the consumer demand from products to service, in the service to the era of experience, Starbucks successfully created a to create "Starbucks experience" for the characteristics of the "coffee religion", Starbucks and general coffee shop different places is endowed with a cup of coffee more rich experience and deeper cultural connotation.(3) Technology advantageStarbucks has always been the pursuit of quality excellence, adhere to provide customers highSTRENGHSWEAKNESSESInnovative business model Brand advantage Technology advantageNew product development and innovation Considerate customer service Store location advantageThe short of capital High priceHigh concentration level Lack of diversificationOPPORTUNITIESTHREATSE-businessexpand its global operationsCompetitors Cost raisingThe threat of new entersquality products. In order to let all love Starbucks can enjoy the most pure coffee, Starbucks is very critical and demanding for raw materials, whether the transportation of coffee beans, baking, preparation or finally put the coffee end to the customer of the that moment, everything must comply with the most stringent standards. In addition, Starbucks has more than 30 money hand-made espresso and coffee in hot drinks, coffee species diversity, both pure, also have instant; Both Italian and Latin American taste, to meet the different tastes of consumers.(4) New product development and innovationStarbucks in the innovation has been walking in the front of the coffee chain, from cappuccino, frappuccino, coffee taste beer and other new creative great success, to the invested heavily to espresso extraction technology research and development success, all show that the Starbucks in innovation has a lot of advantages.Starbucks is also in the internationalization and localization between seek a natural fusion, in March 2010, Starbucks will be unique "Starbucks experience" further extends to the Chinese consumers favorite tea drinks field, which contains Chinese tea and exotic tea two kinds of tea products, including nine precipitated in the global tea drink Starbucks on the rich experience.(5) Considerate customer serviceIn the service process, Starbucks implement a "constant system" of the "one to one", really sincere service for client consider.(6) Store location advantageFully occupy the favorable business circle. For coffee retail sector, good location is set up shop a very important component of success, Starbucks coffee in the store location is in the center of the basic choice or prosperous business people crowded sections, and strive to make customers anytime, anywhere can find Starbucks.●Weaknesses(1)The short of capitalWhenever Starbucks plan to open a new shop, it would always be put in the most prosperous location of the city. Just in Shanghai, it needs 2 millions to open a new shop. It means that how to solve the demand of capital, labor and reserve resources is a big challenge for Starbucks.(2)High priceThe price level of Starbucks is higher than corporations in the same industry. It concentrate on developing the high-end product and give up the profit from the low-income people. It will lead a high risk for Starbucks’ daily operation. Because Once(3)High concentration levelThe organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk.(4)Lack of diversificationThe organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise.●Opportunities1) Starbucks are very good at taking advantage of opportunities.2) In 2004 the company created a CD-burning service in their Santa Monica (California USA)cafe with Hewlett Packard, where customers create their own music CD.3)New products and services that can be retailed in their cafes, such as Fair Trade products.4)The company has the opportunity to expand its global operations. New markets for coffee suchas India and the Pacific Rim nations are beginning to emerge.5)Co-branding with other manufacturers of food and drink, and brand franchising to manufacturersof other goods and services both have potential.6)e-business.Starbucks has the courage to try something challenging and innovative, for example, the construction of ‘the third space’, taking advantage of e-business.ThreatsAfter rapidly expanding, there exist a potential risk that the burden of set new cooperate chain is heavy. At the same time, because Franchisee is not allowed, operato rs can’t wait for benefits rely on its initial fee. There are a lot of competitors in potential and reality.What’s more, no one knows if the market for coffee will grow and stay in favor with customers, or whether another type of beverage or leisure activity will replace coffee in the future. Starbucks are facing with treats as follows:(1) Cost raisingStarbucks are exposed to rises in the cost of coffee and dairy products.(2) The threat of new entersSince its conception in Pike Place Market, Seattle in 1971, Starbucks' success has lead to the market entry of many competitors and copy cat brands that pose potential threats.(3)CompetitorsMainland China market existing Taiwan Shang Dao coffee, Japan really pot of coffee, and other coffee later into china ,Starbucks coffee among all as its biggest competitor, "coffee wars" royaltieshave become inevitable.Starbucks mission statement is 'Establish Starbucks as the premier purveyor of the finest coffee in the world.’ Facing with the competition from the c offee industry, the convenience store, fast food restaurant and coffee machine, Starbucks have a long way to go in the future.Solution• Starbucks should take price discrimination strategy, which means it should offer products with different price levels for people with different income level.• Starbucks should set up a road map to achieve diversification, not only sell coffee , but also the cake, fruit salad and so on.• Starbucks should have regular research for the better understanding of its comp etitors and better service for its consumers.。
关于星巴克的英语阅读文章
关于星巴克的英语阅读文章提高英语的水平往往可以看一些英语的新闻和阅读，还有英语的电视剧和电影，这样可以很快的提高我们的英语口语，接下来小编给大家带来英语新闻，需要的同学们可以看一看。
英语课外阅读1SHANGHAI — For years, Starbucks was theundisputed king of coffee in China.上海——多年来，星巴克在中国一直是无可争议的咖啡之王。
It single-handedly created a market of coffeedrinkers in a nation of tea lovers, cashing in on awave of affluent Chinese who looked to Starbucks asan aspirational brand. The country quickly becamethe coffee chain’s second-largest market after theUnited States.在一个茶叶爱好者的国度，它一手打造了一个咖啡饮用者市场，从一大波富裕的中国人身上赚钱，他们视星巴克为一个“理想品牌”。
中国迅速成为这家咖啡连锁企业仅次于美国的第二大市场。
But Starbucks’s dominance in China is increasingly under attack, as growth begins to slow andcompetitors aggressively target coffee drinkers. Starbucks executives have come underscrutiny for being slow to adapt to technological shifts and retail trends in the country, namely delivery.但是，随着中国经济增长开始放缓，乃至竞争对手竭力瞄准咖啡饮用者，星巴克在中国的主导地位日益受到冲击。
英语演讲稿-星巴克CEO霍华德·舒尔茨毕业演讲
英语演讲稿星巴克CEO霍华德·舒尔茨毕业演讲成大事者当知分享。
Thank you, President Crow, for that generous introduction. I really appreciate our friendship and everything we are doing together. Thank you to the Arizona Board of Regents, faculty and special guests.Congratulations to the graduating Class of 2017 and those who are here to support you on this very, very special day. And to our 330 Starbucks College Achievement Plan graduates. So proud of you! Who have benefited from the Starbucks and ASU partnership, I am incredibly proud to be your partner. Congratulations to all of you.I would like to begin my time with you today by sharinga personal story.Last year, Starbucks coffee company opened our first store in South Africa in Johannesburg. I had never been to South Africa before, did not know what to expect. Certainly couldnot be prepared for the level of poverty and what I saw in the townships throughout the city. We opened two stores and lines were out the door in anticipation of Starbucks coming to the market but before we opened the stores, I gathered the 50 young people who would embrace the green apron and represent the company. I sat with them for a few hours and wanted to hear each one of their personal stories.As they were sharing their stories with me, despite their poverty, their plight in life, there was so much joy and gratitude in their hearts. But what I learned was two things. One, all 50 of these young people had never had a job before. They were all unemployed for their entire life and you should see the self-esteem and the sense of security as they were getting ready for their first job. But the second lesson was as they were going around the room and talking to me about their story, I kept hearing an African word I had never heard before.A word that Nelson Mandela used all the time. The word is “ubuntu” and finally, I got up the courage and I asked what does this word mean that you keep using. They couldn’t wait to share it with me.In unison, they said, Howard, “Ubuntu” means I am because of you. I am because of you.As I have the honor to speak with you today, I ask you to keep that story in mind because everything I’m going to share with you today is through the lens of ubuntu.I grew up in Brooklyn, New York, in public housing. The projects, as it was called back then. My parents were both high school dropouts, and they could barely afford $96 a month rent in our two-bedroom apartment for my brother, my sister and my parents.However, from my earliest of memories, my mother instilled in me her belief in the American dream and the promise of America. That a good education and hard work will open the doors to a better life, and that provides me with an important lesson to share with you all today. That your station in life does not define you and the promise of America that is for all of us.When I was 7 years old, I had a defining moment in my life. I came home from school one day and saw my father laid on a couch with a cast from his hip to his ankle. He had a series of terrible blue collar jobs as a high school dropout, army vet, but this particular job he had in 1960 was probably the worst.He was a truck driver delivering and picking up clothdiapers before the invention of pampers. He fell on a sheet of ice in March of 1960, and in March of 1960, if you were a blue collar, uneducated worker, you were dismissed if you had an accident. No workers’compensation, no severance, no health insurance and I saw the fracturing of the American Dream and I saw my parents go through hopelessness and despair at the age of 7. And those scars, that shame, that is with me even today.As a young boy, I could have never imagined that I would one day build a company of my own, let alone a company that would have more than 26,000 stores in 75 countries and employ more than 300,000 people. Thank you.But from day one, I really wanted to build the kind of company my father never got a chance to work for. A company that honors and respects the dignity of work and the dignity of all men and all women. And that is why we became the first company in all of America to provide comprehensive health insurance 30 years ahead of the affordable care act, as well as ownership in the form of stock options for all of our employees, including part-time people because it is my firm belief that success in business and in life is best when it’s shared.Starbucks Coffee Company went public in 1992, and from 1992 to 2006, we were on a magical carpet ride in which everything we did turned to gold. But in 2007, the music stopped. We had lost sight of our shared purpose and our guiding principles, in which growth and success began to cover up mistakes and a disease set into Starbucks. That disease, hubris. We lost our way and believe it or not, we almost lost the entire company.During this cataclysmic period, I was reminded what it means to love something and the responsibility that goes with it, as well as an understanding that leadership and moral courage is not a passive act.My partners and I took it personally, and we transformed the entire company. We galvanized the entire organization around our core values and servant leadership. Every business, every organization, even every family, must be true to its values and reason for being. Our core purpose and reason for being then and now has always been to achieve the fragile balance between profit and humanity.Today the equity of the Starbucks brand has never been stronger and our track record of creating shareholder value and social impact over the last 25 years has virtually beenunparalleled.We have built one of the most respected and recognized brands in the world, with the view that today the rules of engagement for business and business leaders have changed. That we must do more for our people and the communities we serve. And most importantly, that not every business decision is an economic one. And that success is not an entitlement. It has to be earned and earned every day through the lens of humility.Only in America can a poor kid from public housing have the privilege and the honor to be the commencement speaker at the largest and most innovative university in the country.I stand before you as living proof of the American dream. Joining many of your parents, your professors and generations of graduates before you. But today, you may question the strength of that dream and the promise of America. That’s fair.My generation has not made it easy for you. Our political leaders on both sides of the aisle have not acted with enough courage, nor honesty, in addressing the long-term challenges we face. They have been more focused on fighting with each other than walking in the shoes of the American people and vitriol rules the day in Washington.I’m extremely optimistic, especially when I look out and see you, because the future is not up to them, not up to Washington, it’s up to you.This milestone in your life may come with some anxiety about what tomorrow holds and you may have questions that only time can answer.But as a young man, who once sat nervously at his own commencement, I encourage you to always trust yourself and to be mindful of these three enduring questions. How will you respect your parents and honor your family? How will you share your success and serve others with dignity? And how will you lead with humility and demonstrate moral courage?You are leaving this campus as the best prepared generation in the history of our country. You each possess entrepreneurial spirit, the passion, and the commitment to create the future you deserve. However, don’t stop there. Try not to rely only on what you have learned in the classroom.Summon your compassion, your curiosity, your empathy towards others and your commitment to service. Give more than you receive and I promise you, it will come back to you in ways you can’t possibly imagine.Each of you is here today because of someone else. Aparent, a sibling, a teacher, a neighbor, a mentor, someone who had faith and confidence in you, like my mother had in me, and nurtured your dreams.As you leave here today, take a moment to think of those who have come before you, who have helped you along the way, who are at your side today. If they are here, embrace them and thank them for the gift of education and for the support and the love that they have given you.Your generation can bring people together like no other. You can innovate, create, and lead. Your generation will transform our economy and create millions of new jobs. You will develop cleaner energy. You will make it so racism only exists in history books. Yes, you will. You will be the generation that teaches the world that we are at our best when we recognize, respect, and celebrate our diversity. You can and you will make your mark on our country and our shared humanity. Dream big, and then dream bigger, a more innovative dream, a more inclusive dream.All of you will preserve and enhance the promise of America. The promise that propelled me out of public housing. The promise that will propel you forward, regardless of the color of your skin, your religion, your gender, your sexualorientation, or your station in life. Please remember that.ASU is because of you. You are because of ASU. We arebecause of each other. Ubuntu! Ubuntu! Ubuntu! Yes! Say it withme! Ubuntu! Ubuntu! Ubuntu! Ubuntu!Go forward and continue to make your parents and yourfamily proud. God bless you and thank you and congratulationsto the class of 2017! Thank you! Ubuntu! Thank you!。
thespeechoftheceoofstarbucks星巴克ceo演讲稿
The Speech of the CEO of Starbucks1. I did not know very much about coffee, and it was an experience thatI had. Walking into Starbucks store for the first time in Seattle Washington, when I tasted for the first time, I was really intrigued with a taste that I had never experienced before. I wanted to learn more about it. And that brought me to being able to meet the people behind Starbucks initially and ultimately gonging to work for Starbucks in 1982, but they turned me down. They turned me down because they didn’t think they needed someone to come in and help them build Starbucks to another level. And I was very fortunate and very lucky that they and a change of mind and they did offer me a position and I moved form New York city to Seattle Washington. In September, 1982, and joined Starbucks. One year after I joined Starbucks, I went on a trip to Italy, a business trip, for Starbucks and while visiting Italy, I became enamored, and curious, and intrigued with the phenomenon of the Italian coffee bar. For example, there were 1500 coffee bars alone in the city of Milan and what I saw in the coffee bar was not just great coffee but the sense of community and human connection. Starbucks only sold pounds of coffee for home consumption. They never sold one cup of coffee. It was a different business. It was a business created for home use. So I rushed back from Italy with tremendous enthusiasm and excitement and sat down with the founders of the company and said, “I’ve seen the future. The future is the Italian coffee bar and what we can create---the sense of community”.And as enthusiastic and excited as I was---that’s how disappointed and non-interested they were. With the idea and they…once again, they turned me down. It was a disagreement about strategy. He was the owner; I was the employee. He was the boss, and he was in charge and I had to follow that, but the way that I thought about this over a period of almost two years is that I couldn’t allow this incredible opportunity that I sawin Italy and what I thought was an opportunity to create a different kind of business in America to go by. And so I guess you can say for almost two years, I just continued to be so frustrated and disappointed, and disappointed in myself that I wasn’t taking action and that I fou nd myself really unhappy and I had to kind of look myself in the mirror and say, “Ok, it’s up to you. You are responsible for what you want to do.” And that’s why I decided to leave.4. First of all, I had zero money, but I knew that the way to start theb usiness was to raise what in America called “venture capital”. And so, I wanted to go to private individual investors who could perhaps see the future with me and invest with me and I was a terrible salesman. In the first year, when we were trying to raise the money, I literally talked to 242 individual investors and about 98% of them turned me down. I meet many of those people today. I remind them. At the same time when I was trying to raise money for this new company, coffee consumption in America was dow n. We’re gonna charge 2,3,4 dollars for a cup of coffee. We were gonna serve in a paper cup and also we were gonna call each drink by an Italian name that no American could pronounce. Would you have it invested? While thinking you are trying to raise money from a sophisticated investor, you have to create for them a very very bright picture, a vision of what the company is going to look like and ultimately what it is you are trying to accomplish. But you also obviously have to create an economic return.I should tell you this: the first business plan was---over a five-year period, I believe that we could open 100 stores. And things were going so badly that I actually rewrote the business plan and crossed out 100 and wrote 75 stores and even then, people said that there was no way that you were gonna open 75 stores in five years. It’s impossible. And well, there’re 11,000 today. I think I mentioned to you earlier that when I walked into the Starbucks store for the first time, I had an emotionalexperience and that emotional experience was that I could feel and see that this rough diamond was not yet polished, but it had so many assets and so many unique characteristics that if positioned properly, could be something of extraordinary quality and so that gave me the idea and perhaps gave me the confidence. But also I recognized that the Starbuck’s name, the name itself I believed, was a magic and the people who were working for the company were so passionate about the coffee and the customer. And I believe that, if given the opportunity to grow the business and expand it reliterally and I wasn’t just kidding---I really believe that we could make history. Any time you are growing a company, I think, at this pace, there’s risk attached to it. As we examine what has t aken place over the years, in terms of number of new stores, number of new markets, the foundation of our success has been the cultural values of the company, so that the risk that we constantly address is…and sounds kind of trivial way is how do you get big and stay small, how do you maintain the local relevancy of the stores, how do you maintain the intimacy with the customer, how do you maintain trust with your people, and so what we’ve tried to do in every place that we’ve gone is to make sure that the fundamental foundation of what has built the company around the cultural values is in place first.I believe strongly, that people, irregardless of the differences, want to be part of something larger than themselves. They want to be part of something that they can go home at night and share with their family and friends that they are proud of be part of. So we’ve created an environment both for our customers and our people. That is aspirational. And I think also, when you are managing a company and managing people, it’s really important, no matter where you are, if you are the CEO, or if you are the lowest person in the company, that everyone is treated respectfully, and there is no arrogance. And I think in the end of the day, as managers, and I would say this to future entrepreneursand business people as well, you wanna demonstrate to your people not how much you know, but how much you care, and if you can do that in a genuinely authentic way, that is gonna cross over all of the culture differences, because you want to build an emotional connection with people. A nd I’ve learnt that even though there are differences, that emotional connection---there is a common language. Even though I am the chairman of the company, my main job is to ensure the fact that they are heard, that they are valued, and that they are supported. What we’ve created as a company, I think, is a fantastic environment for our customers to both enjoy coffee itself and to experience the opportunity to share coffee with friends and family in a sense of community that exists in Starbucks. We call that “The Third Place”, this place between home and work. And as a result of what we’ve created and its universal appeal, we keep repeating it, because this is what customers all over the world want. Now, having said that, we also are in the business of retail, which means we have to consistently provide new ideas, new innovation. But for me, I believe the foundation and the framework---what Starbucks does everyday, couple with innovation in our stores, is exactly the way to go.。
The Speech of the CEO of Starbucks星巴克CEO演讲稿
The Speech of the CEO of Starbucks1. I did not know very much about coffee, and it was an experience that I had. Walking into Starbucks store for the first time in Seattle Washington, when I tasted for the first time, I was really intrigued with a taste that I had never experienced before. I wanted to learn more about it. And that brought me to being able to meet the people behind Starbucks initially and ultimately gonging to work for Starbucks in 1982, but they turned me down. They turned me down because they didn’t think they needed someone to come in and help them build Starbucks to another level. And I was very fortunate and very lucky that they and a change of mind and they did offer me a position and I moved form New York city to Seattle Washington. In September, 1982, and joined Starbucks. //2. One year after I joined Starbucks, I went on a trip to Italy, a business trip, for Starbucks and while visiting Italy, I became enamored, and curious, and intrigued with the phenomenon of the Italian coffee bar. For example, there were 1500 coffee bars alone in the city of Milan and what I saw in the coffee bar was not just great coffee but the sense of community and human connection. Starbucks only sold pounds of coffee for home consumption. They never sold one cup of coffee. It was a different business. It was a business created for home use. So I rushed back from Italy with tremendous enthusiasm and excitement and sat down with the founders of the company and said, “I’ve seen the future. The future is the It alian coffee bar and what we can create---the sense of community”.//3. And as enthusiastic and excited as I was---that’s how disappointed and non-interested they were. With the idea and they…once again, they turned me down. It was a disagreement about strategy. He was the owner; I was the employee. He was the boss, and he was in charge and I had to follow that, but the way that I thought about this over a period of almost two years is that I couldn’t allow this incredible opportunity that I saw in Italy and what I thought was an opportunity to create a different kind of business in America to go by. And so I guess you can say for almost two years, I just continued to be so frustrated and disappointed, and disappointed in myself that I wasn’t taking action and that I found myself really unhappy and I had tokind of look myself in the mirror and say, “Ok, it’s up to you. You are responsible for what you want to do.” And that’s why I decided to leave.4. First of all, I had zero money, but I knew that the way to start the business was to raise what in America called “venture capital”. And so, I wanted to go to private individual investors who could perhaps see the future with me and invest with me and I was a terrible salesman. In the first year, when we were trying to raise the money, I literally talked to 242 individual investors and about 98% of them turned me down. I meet many of those people today. I remind them. At the same time when I was trying to raise money for this new company, coffee consumption in America was down. We’re gonna charge 2,3,4 dollars for a cup of coffee. We were gonna serve in a paper cup and also we were gonna call each drink by an Italian name that no American could pronounce. Would you have it invested? //5. While thinking you are trying to raise money from a sophisticated investor, you have to create for them a very very bright picture, a vision of what the company is going to look like and ultimately what it is you are trying to accomplish. But you also obviously have to create an economic return. I should tell you this: the first business plan was---over a five-year period, I believe that we could open 100 stores. And things were going so badly that I actually rewrote the business plan and crossed out 100 and wrote 75 stores and even then, people said that there was no way that you were gonna open 75 stores in five years. It’s impossible. And well, there’re 11,000 today. //6. I think I mentioned to you earlier that when I walked into the Starbucks store for the first time, I had an emotional experience and that emotional experience was that I could feel and see that this rough diamond was not yet polished, but it had so many assets and so many unique characteristics that if positioned properly, could be something of extraordinary quality and so that gave me the idea and perhaps gave me the confidence. But also I recognized that the Starbuck’s name, the name itself I believed, was a magic and the people who were working for the company were so passionate about the coffee and the customer. And I believe that, if given the opportunity to grow the business and expand it reliterally and I wasn’t just kidding---Ireally believe that we could make history. //7. Any time you are growing a company, I think, at this pace, there’s risk attached to it. As we examine what has taken place over the years, in terms of number of new stores, number of new markets, the foundation of our success has been the cultural values of the company, so that the risk that we constantly address is…and sounds kind of trivial way is how do you get big and stay small, how do you maintain the local relevancy of the stores, how do you maintain the intimacy with the customer, how do you maintain trust with your people, and so what we’ve tried to do in every place that we’v e gone is to make sure that the fundamental foundation of what has built the company around the cultural values is in place first.//8. I believe strongly, that people, irregardless of the differences, want to be part of something larger than themselves. They want to be part of something that they can go home at night and share with their family and friends that they are proud of be part of. So we’ve created an environment both for our customers and our people. That is aspirational. And I think also, when you are managing a company and managing people, it’s really important, no matter where you are, if you are the CEO, or if you are the lowest person in the company, that everyone is treated respectfully, and there is no arrogance. And I think in the end of the day, as managers, and I would say this to future entrepreneurs and business people as well, you wanna demonstrate to your people not how much you know, but how much you care, and if you can do that in a genuinely authentic way, that is gonna cross over all of the culture differences, because you want to build an emotional connection with people. //9. A nd I’ve learnt that even though there are differences, that emotional connection---there is a common language. Even though I am the chairman of the company, my main job is to ensure the fact that they are heard, that they are valued, and that they are supported. What we’ve created as a company, I think, is a fantastic environment for our customers to both enjoy coffee itself and to experience the opportunity to share coffee with friends and family in a sense of community that exists in Starbucks. We call that “The Third Place”, this place between home and work. And as a result of what we’ve created and its universal appeal, we keeprepeating it, because this is what customers all over the world want. Now, having said that, we also are in the business of retail, which means we have to consistently provide new ideas, new innovation. But for me, I believe the foundation and the framework---what Starbucks does everyday, couple with innovation in our stores, is exactly the way to go.。
英文星巴克求职信作文
Dear Hiring Manager,I am writing to express my interest in the barista position at Starbucks. As a passionate coffee enthusiast and a dedicated individual, I am excited about the opportunity to join your team and contribute to the success of your store.I have always been fascinated by the art of coffee making and the unique experience that Starbucks offers to its customers. The warm and inviting atmosphere, the exceptional quality of the products, and the commitment to sustainability have made Starbucks a place where I truly want tobuild my career.With my previous experience as a barista at a local coffee shop, I have gained valuable skills and knowledge that I believe will make me a valuable asset to your team. I am proficient in preparing various coffee beverages, including lattes, cappuccinos, and espresso, and I am always eager to learn new techniques and recipes. I am also experienced in handling cash register, processing payments, and maintaining cleanliness and organization in the workplace.In addition to my technical skills, I am a highly motivated and team-oriented individual. I thrive in fast-paced environments and am able to handle multiple tasks simultaneously. I am customer-oriented and always strive to provide excellent customer service. I believe in the importance of building strong relationships with customers and creating a positive and enjoyable experience for them.I am also impressed by Starbucks' commitment to providing training and development opportunities for its employees. I am eager to learn and grow with the company, and I am confident that my dedication and hard work will allow me to excel in this role.I would welcome the opportunity to discuss how my skills andqualifications align with the requirements of the barista position at Starbucks. Thank you for considering my application. I have attached my resume for your review, and I look forward to the possibility of meeting with you to further discuss my qualifications.Sincerely, [Your Name]。
介绍星巴克的英语作文
文章标题：Starbucks: A Global Icon of Coffee CultureStarbucks, a household name synonymous with coffee, has evolved from a small Seattle-based coffee shop to a global retail giant. Its journey is a remarkable testament to the power of a strong brand, quality products, and innovative marketing strategies. This essay explores the rise of Starbucks, its impact on coffee culture, and its continued relevance in the modern world.The genesis of Starbucks dates back to 1971, when three friends—Jerry Baldwin, Zev Siegl, and Gordon Bowker—opened the first store in Pike Place Market, Seattle. Initially, the store specialized in selling high-quality coffee beans and equipment. However, it wasn't long before customers expressed a desire for a place to enjoy their coffee, leading to the introduction of espresso-based beverages and a cozy atmosphere.The key to Starbucks' success lies in its ability to create a unique and inviting experience for its customers. From the moment customers enter a Starbucks store, they aregreeted by the familiar aroma of coffee, the cozy atmosphere, and the friendly staff. The store's interior design, often featuring warm tones and inviting seating areas, encourages customers to stay and enjoy their beverages. Additionally, Starbucks' commitment to using only the finest coffee beans and fresh ingredients ensures that each cup of coffee or beverage tastes exceptional.Another crucial aspect of Starbucks' success is its innovative marketing strategies. The company has always been at the forefront of leveraging technology to enhance the customer experience. For instance, the introduction of mobile ordering and payment options has made it easier for customers to order their favorite beverages on the go. Furthermore, Starbucks' loyalty program, which rewards customers with free drinks and other perks, has been a successful tool to increase customer retention and brand loyalty.Moreover, Starbucks has also capitalized on its brand recognition by expanding its product line to include a range of food items, merchandise, and even digital content. This diversification has not only broadened the company'srevenue streams but has also further strengthened its position as a lifestyle brand.The influence of Starbucks on coffee culture is undeniable. It has single-handedly revolutionized the way people consume and perceive coffee. Before Starbucks, coffee was often seen as a quick and utilitarian beverage. However, Starbucks transformed it into an experience, a ritual, and even a social activity. People now associate coffee with relaxation, conversation, and community, and Starbucks has been at the forefront of this cultural shift. In conclusion, Starbucks has become a global icon of coffee culture, thanks to its commitment to quality, innovative marketing strategies, and ability to create unique and inviting experiences for its customers. As the company continues to expand its reach and diversify its offerings, it remains a powerful example of how a brand can not only succeed commercially but also shape culture and influence people's lives.**星巴克：咖啡文化的全球象征**星巴克，这个与咖啡同名的家喻户晓的品牌，已经从西雅图的一家小咖啡店发展成为全球零售巨头。