4.商务英语写作(修订版) 第四章
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实用商务英语写作chapter 4
Overview
Welcome to Chapter 4. In Chapter 3, you learned how to * draft a document and * revise a document to make sure it is complete.
经济与贸易学院 国际贸易系 王学惠©
经济与贸易学be the main ideas of each of these paragraphs? The building The food Opening times
经济与贸易学院 国际贸易系 王学惠©
The three paragraphs below contain the ten sentences from the exercise on the previous screen. The building The building between Henessey Road and Lockhart Road is the market. It was built in 1875. The food The market sells fresh food, like fish. It also sells fruit. It also sells vegetables. It used to sell meat. Meat is now sold in the supermarket. Opening times The market is open seven days a week. It is open from 7 am to 1 pm and then again from 4 pm to 8 pm. It is closed during the New Year Holiday.
Welcome to Chapter 4. In Chapter 3, you learned how to * draft a document and * revise a document to make sure it is complete.
经济与贸易学院 国际贸易系 王学惠©
经济与贸易学be the main ideas of each of these paragraphs? The building The food Opening times
经济与贸易学院 国际贸易系 王学惠©
The three paragraphs below contain the ten sentences from the exercise on the previous screen. The building The building between Henessey Road and Lockhart Road is the market. It was built in 1875. The food The market sells fresh food, like fish. It also sells fruit. It also sells vegetables. It used to sell meat. Meat is now sold in the supermarket. Opening times The market is open seven days a week. It is open from 7 am to 1 pm and then again from 4 pm to 8 pm. It is closed during the New Year Holiday.
商务英语写作(修订版) 第四章 (Lily)
• Apple
• 1 Infinite Loop • Cupertino, CA 95014 • 408.996.1010
• Telephone:86-755-88396091Mobile Phone:13058033640Fax:86-75588396094Address:4th floor, building 3, Tangtou 3rd Industrial Park, ShiYan town, Baoan DistrictZip:518108Country/Region:China (Mainland)Province/State:GuangdongCity:She nzhen
Quantity 400 meters 500 meters 300 meters
Pattern No. 28 48 69
Prices $ 200 per meter $ 150 per meter $ 120 per meter
We are looking forward to your reply.
We hope this transaction will lead to an enduring relationship between us.
Yours sincerely, Rose Keynold
III. Sample Contrast
1. Placing an order
Poor
Dear Mr. Chen: We have got your letter of July 12 and received patterns of your cotton prints. We’d like to order the following items:
商务英语写作第四章
3. Declining an request
An Expression of thanks for the request Reason for inability to accept the request A wish of other bushiness opportunities in future
Exercises:
as follow remain open
to reduce in line with to one’s regret
be subject to
provided that
owing to
discount acceptance
1.We intended to buy 300 “Flying Pigeon” Brand bicycles at the prices_______. 2. We accept your offer______you cut prices by 20%. 3. The offer______until 12:00 a.m. November 21,Beijing time. 4. Our offer is a non-firm offer. It______our final confirmation. 5. If you can_____the price, we might place a large order. 6. Our offer is firm, subjected to your_____reaching us by March 1.
Exercises:
对于小量订购来说，贵方还盘太低。 counterYour counter-offer is much too low for an order of a small amount. 若订货超过600件，可享受8 600件，可享受 若订货超过600件，可享受8折优惠。 You will enjoy 20% discount if your order exceeds 600.
商务英语4 第四部分 写作
商务英语4 第四部分写作四、写作（共20 分）31: 根据要求写作文。
★★（形考作业三作文2019.7/2020.9）Please write an application letter for salary raise, according to the followinginformation.(1) You are George, and your boss is Mr. Smith.(2) Your reasons for the letter.(3) Your expectation for the salary raise.参考范文：Dear Mr. Smith,As I approach my third year in the job, I find myself more dedicated, devoted and motivated than I ever was. I am thrilled to the fact that my efforts have been sensed and this will only result in enhanced performance. The performance review demonstrates how hard I have worked and how much commitment I am willing to put.I hope you agree with me that better performance and hard work should be rewarded. I hereby kindly ask you to consider a salary adjustment commensurate with my performance. I am willing to give more and would be grateful if my efforts can be acknowledged and consequently reflected with an appropriate change in my pay.Thank you.Sincerely,George四、写作（共20 分）31: 根据要求写作文。
商务英语写作第四章
外语教学与研究出版社
Patterns and Substitutions
6. After inspection, we found that your shipment of our order No.123 was short in weight. there is a shortage of 535 Kg, though the packing remains intact. Case No. 32 only contains 25 toy cars instead of 55 on the packing list.
外语教学与研究出版社
ex S.S. “Kunlun”
意为“由‘昆仑’号轮船装运”。 ex表示由······船装运S.S. 为steamship的 缩写。
外语教学与研究出版社
claim
to lodge / file / enter / make / raise a claim against / with sb. on a certain shipment for a certain reason for amount of money 对某批发货由于某种 理由向某人提出索赔金额
外语教学与研究出版社
Patterns and Substitutions
10. It is clear, however, that we are entitled to some compensation, and we should be glad to hear of the allowance you prepare to make to meet the case.
外语教学与研究出版社
外语教学与研究出版社
Patterns and Substitutions
商务英语写作4
l be happy to know... Your new charge account is now open for your convenience. Willett makes razors for you in three weights---light, medium, and heavy. Your two dozen desk sets should reach you with this letter. For your protection, you are charged only after you have signed the sales slip.
Example
Read the following paragraphs and decide whether they are organized deductively (演绎地 or 演绎地) 演绎地 inductively (归纳地 归纳地). 归纳地
Inductively
Analyzing Canada’s trade policy is a significant part of our work. With a share in global merchandise trade of approximately 3.5 percent last year, Canada has grown to the eighth largest exporter and seventh larges importer of merchandise in the world. Imports amounted to US $ 125 billion last year. Therefore, Canada represents quite a substantial market for exporters all over the world and for Chinese exporters in particular.
Example
Read the following paragraphs and decide whether they are organized deductively (演绎地 or 演绎地) 演绎地 inductively (归纳地 归纳地). 归纳地
Inductively
Analyzing Canada’s trade policy is a significant part of our work. With a share in global merchandise trade of approximately 3.5 percent last year, Canada has grown to the eighth largest exporter and seventh larges importer of merchandise in the world. Imports amounted to US $ 125 billion last year. Therefore, Canada represents quite a substantial market for exporters all over the world and for Chinese exporters in particular.
商务英语写作 chapter 4
商务英语写作>>Unit Five Orders 外语教学与研究出版社
Steps of business transaction
Inquiry 询盘
Offer 报盘、发盘 Counter-offer 还盘 Acceptance 接受 Sign the contract 签合同
外语教学与研究出版社
3) book your order 接受订单
We have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which. please sign and return for our file 我们很高兴地告知已接受你方第234号订单。现寄上第 789号销售确认书一式两份，请签退一份供我方存档。
外语教学与研究出版社
2) to place (enclose) a trial order = to order as a trial 下（附寄）试订单
We find both quality and prices of your products satisfactory and enclose our trial order for prompt supply. 我方对贵方产品的质量和价格均感满意， 现寄去试订单，请供应现货。
beef pizza and What did he a 2-liter bottle order? of cola.
long will How In 35 minutes.
商务英语写作 chapter_4
Art.: No. 81000 Printed Shirting Design: No. 72435-2A Specifications: 30X36 Quantity: 18,000 yards Packing: In bales or in wooden cases, at seller’s
option Price: US Dollar … per yard C.I.F. Lagos
Guidelines for replying to a routine request
1. Begin with the answer or state that you are complying with(服从，遵守) the request.
2. Show thanks or sincere interest in the request and the person.
We learn that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the abovementioned articles in our area. We look forward to hearing from you soon.
Patterns and Substitutions
1. We have received / are in receipt of / acknowledge / wish to thank you for your inquiry dated March 20, 2006.
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4
Chapter
Order Letters and Confirmation Letters
1. Order letters
Follow the following steps in writing: Open with reference to some previous contacts such as catalogs, phone calls, exhibitions or trade fairs. This helps the reader find out the intention of the letter. Describe the order. Mention payment and delivery. Express courtesy.
4
Chapter
Order Letters and Confirmation Letters
II. Sample Analysis
Questions for comprehension: 4. Does each letter include necessary explanations about its purpose? 5. Can you sum up the writing principles of order letters and confirmation letters? 6. Do they both end with goodwill words adapted to the particular case?
4
Chapter
Order Letters and Confirmation Letters
II. Sample Analysis
Letter B Confirming an order for tea
Dear Mr. Simon White: Thank you for your esteemed order dated October 15 for: 5 chests of West Lake Longjing Tea—$2, 000 5 sacks of Hainan Languiren Tea—$2, 200 Our best attention has been paid to the execution of this order, and we have shipped the tea by MS (motorship) Pioneer, leaving here for Singapore today. We are sure that the goods will reach you safely and will give you every satisfaction.
Key: 4. Yes, both letters include necessary explanations. 5. Order letters should begin directly and give detailed information of the goods; confirmation letters must be clear and specific about what is being confirmed. 6. Yes, both letters end with goodwill words.
4
Chapter
Order Letters and Confirmation Letters
II. Sample Analysis
Questions for comprehension: 1. Do the letters use direct order or indirect order? 2. How does the first paragraph in each letter begin? 3. What is the purpose of each letter?
4
Chapter
Order Letters and Confirmation Letters
2. Confirmation letters
Letters of this kinds cover the following points: Thanks for the order Proper reasons to decline the order with regret Recommendation of other items as a replacement or presentation of counter-offer Hope for serving the customer in the future
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 4
Order Letters and Confirmation Letters
订单与确认函
4
Chapter
Order Letters and Confirmation Letters
Contents of this chapter
4Chapter源自Order Letters and Confirmation Letters
2. Confirmation letters
The letter contains the following parts: Thanks for the order Favorable comment on the items required Assurance of the best attention Other items which may be of interest to the customer Hope for further order
4
Chapter
Order Letters and Confirmation Letters
2. Confirmation letters
When a company receives an order letter or order form, it often responds with a confirmation letter. A confirmation letter must be clear and specific about what is being confirmed or what is being changed.
4
Chapter
Order Letters and Confirmation Letters
1. Order letters
An order letter is defined as “a request by a customer for a company to supply goods or services”. Order letters need to be clear and concise to avoid confusion. Besides sufficient information must be provided so that there will be no further questions about the order.
4
Chapter
Order Letters and Confirmation Letters
2. Confirmation letters
When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer.
4
Chapter
Order Letters and Confirmation Letters
1. Order letters
Usual information includes: Item names; Item models; Quantity of each item; Unit price; Total price; Other information such as color, size, weight, material, and other special features.
Key: 1. Both letters use direct order. 2. The first letter begins reference to previous contacts. The second letter begins with thanks for the order. 3. The first letter is placing an order for tea while the second letter is to confirm the order.
4
Chapter
Order Letters and Confirmation Letters
II. Sample Analysis
Letter A Placing an order for tea
Dear Mr. King: From the samples sent us on July 6, we have made selections and have the pleasure of handing you the following order, CIF Singapore: 5 chests of West Lake Longjing Tea—$2,000 5 sacks of Hainan Languiren Tea—$2,200 We have already applied for import license and L/C for this order and will inform you of the reference numbers of both as soon as our applications have been approved by the government agencies concerned. Since we need the goods quite urgently, please effect shipment one month after receipt of our L/C. Yours Sincerely, Simon White