可口可乐cocacola英文演讲PPT
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可口可乐培训PPT课件
1952 你想要的就是可乐。
1953 充满精力---安全驾驶 仲夏梦幻。
1955 就像阳光一样带来振奋。
1956 可口可乐---使美好的事情更加美好 轻轻一举，带来光明。
1957 好品味的象征。
1958 清凉，轻松喝可乐。
1959 可口可乐的欢欣人生，真正的活力。
1961 可口可乐，给你带来最佳状态。
2020/1/13
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Coca-Cola 可口可乐
可口可乐20世纪： 1903年，可口可乐的成分中不再有可卡因。 1915年，可口可乐曲线瓶由AlexanderSamuelson发明，称为 Hobbleskirt。 1921年，可口可乐副总裁HarrisonJone发明了把六罐可乐瓶放在一箱。 1926年，可口可乐公司第一次采用广播广告。 1941年，可口可乐第一次在广告上使用“Coke”。 1955年，可口可乐首次以罐装发售。 1985年，塑胶瓶的可口可乐问世。
2020/1/13
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Coca-Cola 可口可乐
可口可乐广告语（英译中）：
1925 真正的魅力。 1925 六百万一天（人次）。 1926 口渴与清凉之间的最近距离--可口可乐。 1927 在任何一个角落。 1928 可口可乐--自然风韵，纯正饮品。 1929 世界上最好的饮料。 1932 太阳下的冰凉。 1933 一扫疲惫，饥渴。 1935 可口可乐--带来朋友相聚的瞬间。 1937 美国的欢乐时光。 1938 口渴不需要其它。 1939 只有可口可乐。 1940 最易解你渴。 1941 工作的活力，属于----可口可乐。 1942 只有可口可乐，才是可口可乐 永远只买最好的。 1943 美国生活方式的世界性标志----可口可乐。 1945 充满友谊的生活 幸福的象征。 1946 世界友谊俱乐部---只需5美分。
Coca Cola persentation reference 商科案例可口可乐产品发展分析,英文演讲幻灯片
Coffee/Tea
Categories
•Five Alive •Hi-C •Juice To Go •Simply Apple •Fruitopia •Eight O'clock •Sunfill •Delaware Punch •Burn •Buzz •Tab •Powerplay •Full Throttle •Rehab •Samurai •Nestea •Far Coast •Gold Peak •Enviga •Cafe ZU •Earth and sky •Love Body •Mint Shukan
Energy Drinks Low Low
Soft Drinks High
Category Brand Strength
Coca - Cola Soft Drink
•Classic Coke •Diet Coke •Coke Zero •Flavoured Coke’s •Sprite •Fanta •Lift •Raspberry Coke •Lime Coke •New Coke •Black Cherry Coke
Coke line extensions Australia and New Zealand
High
Diet Vanilla Coke (2005) Coke Zero(2004)
Diet Coke(1982)
Health Perception
Vanilla Coke(2005) Raspberry Coke (introduced 2005) (retrenched 2005)
Stretching and Retrenching Brand strategies in the Coca Cola company
coca cola (可口可乐)PPT
80 60 40 20 0 TV magazines internet 45 40 35 30 25 20 15 10 5 0
supermark ets grocery stores vending machines
• 3.2.3 In my questionnaire, 70% people worry about the carbonated soft drinks are bad for their health and 30% people don’t worry.
• 3.2.1 In my questionnaire, 70% people get the Coco-Cola’s
information by TV, 20% people get the it by magazines and 10% get information by internet. • In my questionnaire, about 40% people buy the Coco-Cola in the supermarket, 40% buy the Coco-cola in the grocery store and 20% buy Coco-cola in the vending machine.
3.Findings
• 3.1 The history of the Coco-cola
• 3.1.1 In 1886, a doctor who named John . Pemberton, when he is experimenting with a new formula, he choose some special composition and put them in a hybrid heating, configuration into a special syrup, and then he drinks it and feel delicious. And he take the syrup to the Jacob pharmacy, and accidental opportunity, his employees add some soda and ice handed to the guests, and the guests really love that, so a carefree and delicious drinks was born. • 3.1.2 John has an accountant whose name is Poland. Robinson, he make name for the delicious drinks that is “Coca-Cola” and designed a famous Logo, as soon as it become a Atlanta fashion drinks.
supermark ets grocery stores vending machines
• 3.2.3 In my questionnaire, 70% people worry about the carbonated soft drinks are bad for their health and 30% people don’t worry.
• 3.2.1 In my questionnaire, 70% people get the Coco-Cola’s
information by TV, 20% people get the it by magazines and 10% get information by internet. • In my questionnaire, about 40% people buy the Coco-Cola in the supermarket, 40% buy the Coco-cola in the grocery store and 20% buy Coco-cola in the vending machine.
3.Findings
• 3.1 The history of the Coco-cola
• 3.1.1 In 1886, a doctor who named John . Pemberton, when he is experimenting with a new formula, he choose some special composition and put them in a hybrid heating, configuration into a special syrup, and then he drinks it and feel delicious. And he take the syrup to the Jacob pharmacy, and accidental opportunity, his employees add some soda and ice handed to the guests, and the guests really love that, so a carefree and delicious drinks was born. • 3.1.2 John has an accountant whose name is Poland. Robinson, he make name for the delicious drinks that is “Coca-Cola” and designed a famous Logo, as soon as it become a Atlanta fashion drinks.
可口可乐英文版演讲ppt课件
4
culture
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
10
Brand portfolio
• The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market .Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe. It owns four of the world's five
day.
3
Company profile
The Coca-Cola Company corporate headquarters in Atlanta
culture
Cola-Cola operates a soft drink themed tourist attraction in downtown Atlanta, Ga; the "World of Coca-Cola" is a multi-storied exhibition of the many flavors sold by the company as well as a museum to the history of the company.
10
Brand portfolio
• The Coca-Cola Company is the world's biggest drinks company, controlling more than half the global market .Besides the Coca-Cola, the Company has a portfolio of more than 3,300 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, including teas and coffees. their variety spans the globe. It owns four of the world's five
day.
3
Company profile
The Coca-Cola Company corporate headquarters in Atlanta
可口可乐百事可乐竞争力分析幻灯片presentation
Minimizing the cost
– Coca-Cola
Increasing profit: Under price competition in financial crisis
Source: Coca-Cola annual review of 2008
Sustainable development - Coca-Cola
THE COLA-WARS
GROUP TEN FISHER FRANK ALEX JAYE BOB
Coca-Cola: International Success factors
Marketing: -advertising -brand loyalty
“Glocal” strategy:
-global&local marketing -eliminate the cultural barriers
Pepsi
Strategy Global expansion Health consciousness
PepsiCo Coca-cola Evidences
VS. 56.6 billion dollar
The most impressible corporation 98.4 billion VS 97.9 billion
Gross income oversea: from $3.012bn to $3.329bn
(increased by 19.66% compared with same period last year)
(Source: Financial report of third quarter in 2008 of PepsiCo.)
Pepsi VS Coca-cola
– Coca-Cola
Increasing profit: Under price competition in financial crisis
Source: Coca-Cola annual review of 2008
Sustainable development - Coca-Cola
THE COLA-WARS
GROUP TEN FISHER FRANK ALEX JAYE BOB
Coca-Cola: International Success factors
Marketing: -advertising -brand loyalty
“Glocal” strategy:
-global&local marketing -eliminate the cultural barriers
Pepsi
Strategy Global expansion Health consciousness
PepsiCo Coca-cola Evidences
VS. 56.6 billion dollar
The most impressible corporation 98.4 billion VS 97.9 billion
Gross income oversea: from $3.012bn to $3.329bn
(increased by 19.66% compared with same period last year)
(Source: Financial report of third quarter in 2008 of PepsiCo.)
Pepsi VS Coca-cola
可口可乐英语演讲PPT
Asa Griggs Candler
Woodruff is one of the most famous CEO of Coca-Cola Company. Coca-
During World War 2
Every man in uniform gets a bottle of cocacoca-cola for 5 cents ,wherever he is, whatever is the loss of the company
That’s all for Coca Cola. Thanks for listening!
2. Publicity strategy
Create a special feeling of their product successfully; Attractive advertisements Publicizing in multiple ways and format ; Their product always can suit the public's taste;
Big
Business
contents
1. The Coca-Cola Company Coca2.Coca2.Coca-Cola 3.Production 4.The Secret Of Success 5.The End
The origin of the company
Some information of the company
(July 8, 1831 – August 16, 1888)
CocaCocaCola
CocaCoca-Cola like witches’ potions
The first Logo of Coca-Cola Coca-
《可口可乐英文介绍》课件
YOUR LOGO
可口可乐英文介绍
,
汇报人：
时间：20XX-XX-XX
目录
01
02
03
04
05
06
添加标题
可口可乐 的历史
可口可乐 的产品
可口可乐 的品牌形 象
可口可乐 的市场地 位
可口可乐 的社会责 任
PART 1
单击添加章节标题
PART 2
可口可乐的历史
成立时间与地点
成立时间：1886年
双重口感
明星产品
可口可乐：经典口味，全球销量最高 零度可乐：无糖无热量，适合健康人士 健怡可乐：低糖低热量，适合减肥人士
雪碧：柠檬味汽水，口感清新 芬达：橙味汽水，口感独特 怡泉：矿泉水，口感纯净
创新产品
经典可乐：原 味可乐，深受 全球消费者喜
爱
零度可乐：无 糖可乐，适合 追求健康生活
的消费者
健怡可乐：低 热量可乐，适 合注重身材的
2008年，可口可乐收购汇源果汁， 但被中国商务部否决
2015年，可口可乐推出无糖可乐， 受到消费者欢迎
成功因素
独特的配方：可口可乐的配方独特，口感独特，深受消费者喜爱 品牌营销：可口可乐的品牌营销策略成功，使其成为全球知名品牌 创新产品：可口可乐不断推出新产品，满足消费者需求 国际化战略：可口可乐的国际化战略成功，使其成为全球饮料巨头
消费者
樱桃可乐：樱 桃口味可乐， 满足消费者多 样化口味需求
包装设计
经典红色包装： 可口可乐的经 典红色包装设 计，已成为其 品牌形象的重
要组成部分
瓶身设计：可 口可乐的瓶身 设计简洁大方， 易于识别和记
忆
标签设计：可 口可乐的标签 设计注重品牌 信息的传达， 同时也注重环 保和可持续性
可口可乐英文介绍
,
汇报人：
时间：20XX-XX-XX
目录
01
02
03
04
05
06
添加标题
可口可乐 的历史
可口可乐 的产品
可口可乐 的品牌形 象
可口可乐 的市场地 位
可口可乐 的社会责 任
PART 1
单击添加章节标题
PART 2
可口可乐的历史
成立时间与地点
成立时间：1886年
双重口感
明星产品
可口可乐：经典口味，全球销量最高 零度可乐：无糖无热量，适合健康人士 健怡可乐：低糖低热量，适合减肥人士
雪碧：柠檬味汽水，口感清新 芬达：橙味汽水，口感独特 怡泉：矿泉水，口感纯净
创新产品
经典可乐：原 味可乐，深受 全球消费者喜
爱
零度可乐：无 糖可乐，适合 追求健康生活
的消费者
健怡可乐：低 热量可乐，适 合注重身材的
2008年，可口可乐收购汇源果汁， 但被中国商务部否决
2015年，可口可乐推出无糖可乐， 受到消费者欢迎
成功因素
独特的配方：可口可乐的配方独特，口感独特，深受消费者喜爱 品牌营销：可口可乐的品牌营销策略成功，使其成为全球知名品牌 创新产品：可口可乐不断推出新产品，满足消费者需求 国际化战略：可口可乐的国际化战略成功，使其成为全球饮料巨头
消费者
樱桃可乐：樱 桃口味可乐， 满足消费者多 样化口味需求
包装设计
经典红色包装： 可口可乐的经 典红色包装设 计，已成为其 品牌形象的重
要组成部分
瓶身设计：可 口可乐的瓶身 设计简洁大方， 易于识别和记
忆
标签设计：可 口可乐的标签 设计注重品牌 信息的传达， 同时也注重环 保和可持续性
(可口可乐公司市场分析ppt英文版)Inside the minds and pockets of
Inside the minds and pockets of Latin American consumers
How consumers build price perception and its impact on retailers
Research launched for: The Coca-Cola Retailing Research Council Latin America by: McKinsey&Company
Paulo Goelzer
IGA, Inc. Brazil
Antonio Coto Gutierrez
Dia Internacional Argentina
Tim Hammonds
FMI USA
Nicolás Ibáñez
D&S Chile
Gonzalo Restrepo
Éxito Colombia
10% of study focus
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
Qualitative survey Focus groups to test initial hypothesis
Quantitative survey ~3,000, 30-minute interviews
Correlate consumer research results with AC Nielsen scantrack information
How consumers build price perception and its impact on retailers
Research launched for: The Coca-Cola Retailing Research Council Latin America by: McKinsey&Company
Paulo Goelzer
IGA, Inc. Brazil
Antonio Coto Gutierrez
Dia Internacional Argentina
Tim Hammonds
FMI USA
Nicolás Ibáñez
D&S Chile
Gonzalo Restrepo
Éxito Colombia
10% of study focus
Understand the implications of pricing approaches on retailers and manufacturers
Specific objectives
Understand how price ranks among the key factors in the consumer preferred store selection process*
Qualitative survey Focus groups to test initial hypothesis
Quantitative survey ~3,000, 30-minute interviews
Correlate consumer research results with AC Nielsen scantrack information
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•Logo •Marketing strategy •Production •Advertising slogan •Educations system •Succeed
Coca-Cola logo
• First Coca-Cola logo appeared in the Atlanta Journal Constitution on Saturday May 23 1886.
• Coca-Cola in 200 countries with 160 kinds of drinks brands, including soft drinks, sports drinks, dairy drinks, fruit juice, tea and coffee, fruit juice is the world's largest beverage distributors.
Thank you！
12/05/2010
6. Teachers’ Training Program.
Production
• • • • • • • • • • • • • •
1886 1917 1925 1932 1944 1952 1957 1963 1969 1976 1982 1987 1993 2001
Drink Coca-Cola Three Million a day Six Million a day Ice cold sunshine Global high sign What you want is Coke Sing of Good Taste Thing go better with Coke It’s the Real thing Have a Coke and a smile Coke is it Can’t beat the feeling Always Coca-Cola Life tastes good
1. Primary School Subsidy
2. Middle School Hope Star Scholarships 3. High School Hope Star Scholarships
4. Rural University Scholarships
5. Graduate Sc刘丽艳、黄超、 张云静、张宁宁、费冬 齐思宇
Coca-Cola Company
• It was founded in 1892 and headquartered in Atlanta, United States Ochoa, the world's largest beverage company, has a 48% market share worldwide and the global top three drinks of two (Coca-Cola rankings First, Pepsi second, low-calorie Coca-Cola third).
Succeed
Ensure product quality and brand value
Established distribution network
within reach
Give customers a special meeting
1.建立伸手可及的销售网 2.给予顾客一种特殊的满足 3.保证产品的质量与品牌的价值
Logo
Coca-Cola International Marketing
4A Strategy
• Accessibility买得到 • Affordability 买得起 • Acceptability乐得买 • Activation零售启动
Coca-cola’s educations system covers: