Business Letters
外贸信函(英文版)Business Letters
英文商务信函格式1.信端（Heading）信端即信头，一般包括写信人的地址和写信日期。
一些正式信函的信端还包括发信人或单位的电话号码、电报挂号、电传、传真和邮政编码等。
西方国家中有些信端甚至还有单位负责人的姓名、职务和职称等。
信端的目的是使收信人一看便知道书信来自何处，何时发出，便于复信和查阅。
用一般的信纸写信时，信端应写在信纸的右上角，若字数较多，可从信纸中间或偏右的地方写起。
若字数较少，可适当多向右移一些，使整个信端的重心落在右上角。
信端的写法主要有齐头式(block style) 和斜列式(indented style) 两种。
从目前情况来看，前者更为常用。
采用并列式时，每行开头要左对齐；采用斜列式时，每行开头逐次向右移二三个字母的距离。
例如（1）齐头式(block style)16 Fuxing StreetHaidian DistrictBeijingPost Code: 100035People’s Republic of ChinaTel: 63211234Aug. 20, 2004（2）斜列式（Indented Form）16 Fuxing StreetHaidian DistrictBeijingPost Code: 100035People’s Republic of ChinaTel: 63211234Aug. 20, 2004写信端时，先写发信人的地址，地点的名称按由小到大的顺序排列，然后与其它项目和发信日期。
具体次序是：第一行写门牌号和街名；第二行写区名、市（县）名、省（州、邦）名，往国外寄的信，还要写上国家的名称；国家名称的前面加上邮政编码，其后可写上电话号码，最后一行写发信日期。
如果写信人的地址是机关单位的名称，则将其作为第一行。
如果写信人的单位没有门牌号码和街名，则第一行可写上所在班级或专业组的名称；第二行写系、科、室名称；第三行写学校名称；第四行写市（县）、省（州）名称；然后再写邮政编码、国名、电话号码、发信日期等项。
常用商务信函的格式和范例businessletter
常用商务信函的格式和范例businessletter 商务信函是商业交流中常用的一种书信形式，它具有规范的格式和模板范例。
本文将介绍常用商务信函的格式和范例，以帮助读者准确地撰写商务信函。
一、信函格式商务信函通常包括以下几个部分：1. 信头：包括发件人的名称、地址、电话和传真等联系方式。
通常位于信纸的顶部左侧。
2. 日期：写明信函起草的日期。
位于信头的下方左侧。
3. 收件人信息：包括收件人的姓名、公司名称、地址等信息。
位于日期的下方左侧。
4. 称呼：根据收件人的职位和姓名进行称呼，如"尊敬的先生"或"尊敬的女士"。
位于收件人信息的下方。
5. 正文：信函的主要内容部分，要求语句通顺、内容准确。
6. 结尾：表达对收件人的祝福或感谢，并署上发件人的姓名。
7. 签名：发件人在结尾下方签上自己的名字。
8. 附件：如有需附加文件则在信尾注明。
二、商务信函范例1. 邀请函[您的公司名称][您的地址][您的联系方式][日期][收件人姓名][收件人公司名称][收件人地址]尊敬的先生/女士，我司将于[活动日期]在[活动地点]举办一次[活动名称]，特邀请贵公司的代表参加。
此次活动旨在[活动目的]，将有[活动内容]。
我们由衷希望贵公司能够派出专业人士参与活动，并与我们共同探讨[活动主题]。
此次活动也将给与会者提供宝贵的交流和合作机会。
请提前回复您的出席意向，以便我们做好接待准备。
您可以通过电子邮件或电话与我联系。
感谢您的慷慨支持，期待您的莅临。
此致，[您的名字]2. 感谢信[您的公司名称][您的地址][您的联系方式][日期][收件人姓名][收件人公司名称][收件人地址]尊敬的先生/女士，非常感谢贵公司在[合作事项]方面给予的大力支持和帮助。
我们非常欣赏您对我们的信任，并对贵公司的专业性和合作精神深表赞赏。
在与贵公司合作期间，我们深刻体验到了贵公司的诚信与专业素质，这为我们的合作打下了坚实的基础。
第14单元 商务信函类语篇的翻译
二、Classification of business letters
通常会有以下两种分类方式：
（一）以信息功能为主
1. 建立业务关系函（cooperation intention） 介绍己方如何获得对方公司的信息，并表达与对方建立业务的愿
望。语言言简意赅、情真意切、礼貌得体，以留下深刻印象，为合 作打好基础。 2. 产品推销函（promotion）
第十四单元 商务信函语篇的翻译
（Translation of Business Letters）
一、Definition of business letters
商务信函（business letters）是商务活 动中书面交流信息的主要手段之一，是商业 贸易往来所使用的通信形式。是企业对外公 共宣传关系中重要的手段，对于树立良好的 公司形象有着极为重要的意义。
三
遵循“忠实、通 注意信函结构 顺”的翻译标准 化程式化的翻
译
运用套译的 翻译方法
四
商业信函翻 译实例分析
（一）遵循“忠实、通顺”的翻译标准
首先，应当准确、忠实地再现原文信函的思想内容及风格 特征。准确达意、简洁明了是英文商务信函的基本特征，因此， 合格的译文也理应具备这些特征。例如：“offer”我们可以翻译 Se为c 1“提供、建议”，但在特定的书信中，“offer”则只能翻译为 “要约（要约是当事人一方向对方发出的希望与对方订立合同 Se的c 2意思表示。发出要约的一方称要约人，接收要约的一方称受 要约人）、发盘（交易的一方为了销售或购买一批商品，向对
Sec 4
方提出有关的交易条件，并表示愿按这些条件达成一笔交易， Se这c 6种意思表示的行为称作发盘）”，相应的“offferer、offeree”
英文商务邮件总结-Business-LettersPPT课件
hearing from you soon. meeting you next Tuesday
15
POLITE CLOSING
Your sincerely Best regards, All the best, Best wishes, Cheers,
Time) with you and Brown. Please let me know if the time is okay for you and Ben.
8
SEEKING FOR MORE INFORMATION/FEEDBACKS/SUGGESTIONS
Thank you and look forward to having your opinion on the estimation and schedule
May Concern:“ Dear all
6
REFERENCE FOR BEGINNING
With reference to your released order post on the internet system,
Regarding your letter on May 10th, About your phone call today Thank you for your letter of April 5 Please kindly review the…
At your convenience, I would really appreciate you looking into this matter/issue.
It would be nice if you could provide a bit more information on the …
Business Letters
• await及物动词 vt. 1. 等候,期待;等待[+v-ing] We got up early and found breakfast awaiting us. 我们早早起身,看见早餐已准备好等我们吃。 We await our test scores. 我们等着测验分数。 • fair商品展览会;博览会 A book fair is to be held next month. 下个月将举行书展。 • sample名词 n. [C] 1. 样品,样本;试用品 Our firm gives away free samples of cloth. 我们公司免费赠送布料样品。
• distribution名词 n. 1. 分发;分配;配给物[U][C] They could not agree about the distribution of the profits. 他们无法就利润分配一事达成协议。 • 销售(量)[U] We have a good product but our distribution is bad. 我们的产品很好,但销售情况不佳。
•
• 5、称呼 The salutation
指对收信人的一种称呼。 较常使用的有Dear Sirs, Dear Madam, Dear Mr. XX,。 称呼后面的标点，一般使用逗号。称呼里的第一个字母 要大写。 • 6、开头语 The open sentences 开头语没有统一的格式，但习惯上先用客套的语句把 收到对方来信的日期，主题及简单内容加以综合叙述， 使对方一目了然这是答复哪一封去信的。如果是第一次 通信，也可以利用开头语作必要的自我介绍，并表明目 的要求。开头语一般与正文分开，自成一节，要求简单 明了。 • 7、正文 The body of the letter
商务信函BUSINESS LETTER
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收信人及地址 inside address
❖ 信内地址收信人的姓名和地址，写在信纸的左上角 ，从信纸的左边顶格开始写，低于写信人地址和发 信日期一二行。
❖ 前面加收信人及公司名称 Mr James Green
Marketing Director
Green Industries Inc.
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❖ 书信写得好，就可能为你赢得业务，促进 和发展与客户的关系，消除误会，缩小分 歧。相反，就可能招致新的矛盾，失去客 户，达不到书信的目的，同时说明你不具 备处理日常事务的能力。
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寄信人地址
信封格式
STAMP
收信人地址
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SAMPLE
Hubei Education Institute
Yours sincerely, Tom Smith Sales manager.
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商务书信原则
❖ 简洁 语言简练，言简意赅(Concise)
❖ 明晰 主题突出，层次清楚(Clear)
❖ 具体 用词确切，避免笼统(Concrete)
❖ 礼貌 诚恳礼貌，互相尊重(Courtesy)
Yours sincerely,
Tom Smith
Sales manager.
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❖ 各种格式没有最好和最坏，每一种格式都有 爱好者，写信人可根据自己的爱好选择使用。 只要整体布局匀称、合理，都能达到美观大 方的效果。
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Inside Address
___________ ___________
英语应用文写作之事务信函（BusinessLetters）_英语写作指导
英语应用文写作之事务信函(Business Letters)事务信函概述不同的事务信函要达到的目的各不相同，例如求职信、拒聘信、询问信、投诉信等等。
事务信函书写的好坏关系到事务洽谈的成败。
因此，写事务信函时，要具有高超的驾驭语言的能力，按固定格式写。
事务信函的格式由八个部分构成：发信人公司名称和地址（信头）；收信人公司名称和地址（信内地址）；称呼；信体；结束语；落款；发文编号；附言.● 信头包括发信人所在单位的名称、地址、邮政编码、电话、电传、电子邮件信箱及发信日期，写在信纸的右上方。
● 信内地址包括收信人所在单位的名称或收信人的地址，必须同左边的空白处取齐，与信头间隔二行至四行的距离为佳。
● 书信开头客气称呼的方式取决于写信人与收信人之间的关系。
规范的称呼通常是：Dear Sir, Dear Madam, Dear Mr. Smith, Dear Miss Green, Dear Mrs. Brown, Dear Ms. Jane，Gentlemen。
● 信的主体可由一段或多段组成，全从左边空白处写起或缩行二个字母至四个字母的距离。
● 常用的书信结尾有：Yours truly, Yours sincerely, Yours cordially, Yours respectfully。
贸易关系用：Yours truly, Yours sincerely贸易及朋友关系用：Yours cordially与上级关系用：Yours respectfully给年长者或位尊者用：Yours very respectfully● 落款时，写信人必须在印刷体的名字上方签上自己的姓名。
● 发文编号：抄送人将姓名用小写缩写写在签名下方空一行处，以示对信件负责。
● 附件用Enclosure标明。
Chapter One Business Letters (商务信函) business_letter_外贸函电
Chapter One Business Letters (商务信函)1.1IntroductionBusiness letter is the most frequently used form of communication. Business executives are supposed to write good business letters as to carry out business routine efficiently.All business letters have two main functions. One is to ask for and give a reply to an enquiry, offer, order or complaint. The other one is to keep a record of all the important facts for ready reference. An effective business letter will say what the writer wants it to say clearly and simply.A business letter that is neat, easy to read, and present a professional image will leave a good impression on the reader.1.2Writing Guide1.2.1The Essentials of Business Letter Writing——7 “Cs” principlesClarity清晰: Try to express yourself clearly. Keep in mind the purpose of the letter; Use appropriate words in correct sentence structures; A void ambiguous sentences. Conciseness简洁: Say things in the fewest possible words. Try to avoid wordiness or redundancy. Courtesy礼貌: Not mere politeness. Always keep in mind the person we are writing to, see things from his point of view, visualize him in his surroundings, see his problems anddifficulties and express our ideas in terms of his experience.Consideration体谅: It emphasizes Y ou-attitude rather than We-attitude.Keep the reader’s request, needs, desires, as well as his feelings in mind.Correctness正确: Appropriate and grammatically correct language, factual information and accurate reliable figures, as well as the right forms and conventions.Concreteness具体: Make the message specific, definite and vivid.Completeness完整: Provide all the information and data necessary for a specific issue.1.2.2 The Structure of business lettersLetterhead 信头The letterhead indicates the name, address, telephone, fax number and E-mail address of the company sending the letter. Many companies use letterhead stationery. If letterhead stationery is not available, you can type the heading, which includes a return address, and leaves about a two-inch top margin.Reference 编号The reference may include a file number, department code or the initials of the signer followed by that of the typist of the letter. Type the reference number below the letterhead in short form as“Our ref.:”for the sender’s reference number, and “Y our ref.:”for the recipient’s. The purpose of this is to facilitate filing of the letter, link it with previous correspondence.Date 日期There is no rule for the date placement. If you use letterhead stationery, place the date one to three blank lines beneath the letterhead. If without letterhead, place the date immediately below the return address. Writing date in English goes in two styles:American Style-- The standard order: month, day, year. Example: September 12, 2008.British Style --The standard order : day, month, year. Example: 12 September, 2008.Mailing or In-house Notation 邮递方式Mailing notation shows the specific means of delivery for the convenience of verification. Besides there are two other commonly used forms of mailing notation, e.g. by courier and by EMS. Type them two lines below the date and in all capital Letters.Mailing notations: e.g. “special delivery”, ”airmail”, ”registered mail”, “certified mail”In-house notations: e.g. “personal”, “confidential”.Inside name and address 封内名称及地址It should include some or all parts of the following: the name of the recipient, the department name, company name, suite or room number, street address, city, postcode, state/province and country. It appears on the left margin and usually starts two to fourlines below the date. It appears exactly the same way as on the envelope.Precede the addressee’s name with a courtesy title (such as Mr., Ms. or Dr.) The person’s job title can be placed on the same line of the person’s name, or on the line below.e.g.: （1）Mr. Dick Eaton, President （2）Ms. Patricia T. HigginsAssistant V ice PresidentIf the name of a specific person is unavailable, you may address the letter to the department, followed by the name of the company.e.g.: （1）Customer Service DepartmentAcme Construction CompanyAttention Line 主送，The attention line is used to name the specific individual the letter is addressed to. It is usually placed between the inside address and the salutation or within the inside address and centered over the body of a letter in the indented style. Its abbreviation is Attn.. It suggests that the sender hopes the letter receives the immediate attention of a certain person or a specific department. Salutation 称呼The salutation is the polite greeting with which a letter begins. Place it twolines below the inside address. The salutation should correspond to the first line of the inside address, The customary formal greeting in a business letter is “Dear Sir”or “Dear Madam”used for addressing one person; and “Dear Sirs”, “Dear Mesdames” or “Gentlemen”for addressing two or more people. If the addressee is known to you personally, a warmer greeting such as “Dear Mr. Smith”is preferred. Quite often now companies are owned and /or managed by women, and it is more and more customary to use the greeting: Dear Madam or Sir, if you are not sure whether the letter will be read by a man or a woman. If the addressee is a group, use “Ladies and Gentlemen”. Or you may use a polite description, such as “Dear Friends”, “Dear SPA supporters”. End the salutation with a colon, or a comma.Subject Line/Caption 标题或事由The subject line is the general idea of a letter. It calls recipients’attention to the topic of the letter. It is often inserted between the salutation and the body of a letter, usually two lines below the salutation. It is also useful as a guide for filing. Some companies omit the word “Subject:”, some replace it with “Re:”or “re:”(meaning “regarding”), and some underline the subject line. The following forms are commonly used:SUBJECT: SALES CONFIRMATION NO. 5678 FOR 300MT OF SOYBEAN OILSubject: Sales Confirmation NO. 5678 for 300Metric Tons of Soybean OilBody 正文This is the most important part of a letter. It expresses your idea, opinion, purpose and wishes, etc. It usually begins one or two lines below the salutation. Lines within a paragraph should be single-spaced and double-spaced between paragraphs.Complimentary Close 结束敬语The complimentary close is purely a matter of custom and a polite way of bringing a letter to a close. It appears one or two lines below the last line of the body. Capitalize the first word and end with a comma. The main words in complimentary closure are as follows: sincerely, faithfully, cordially, respectfully and truly. These words may appear in any of these combinations: Y our sincerely, Sincerely yours.Signature 签名The writer’s signature consists of a handwritten signature and a typewritten signature. Type the name under the complimentary closing, leaving enough blank lines (usually leave three blank lines) to sign your name. Never “sign”with a seal or stamp. Then type the signature identification and title. The writer’s signature should be placed between the complimentary closure and the typed signature.Multiple-Page Letter Heading 多页信的标题When typing a multiple-page letter, use letterhead for the first page. The following page or pages should have the same quality, size and color as the first page. The multiple-page heading bears the name of the recipient or his/her organization, the pagenumber, and the date.Reference Initials 主办人代号Consisting of the signer’s initials in capitals followed by a slash or colon followed by the lowercase initials of the person preparing the letter, this item serves as reminder of who prepared the letter. It should be placed at the left margin, two or three lines below the signature. When you type your own letter, don’t use initials. When the signature block includes the writer’s name, use only the typist’s initials. Reference initials are usually given in the form of “author’s initials/typist initials”, or “author’s initials: typist initials”.Enclosure Notation 附件When there is something enclosed with the letter, type the word “Enclosure”, or an abbreviation of it （Encl.）in the bottom left-hand, a double spaces under the reference initials, with a figure indicating the number of enclosures, if there are more than one.Y ou can use any of the following styles:Encl. :Enclosure:1. Purchase Order No. 12342. Check No. 123Carbon copy Notation 抄送When you send a copy of the letter to a third person, place a notation directly below the enclosure notation or reference initials. The copy notation is indicated with “C.C.”, or “c.c.”which is a holdover from the days of carbon copies. Many companies are now using “P.C.”(for photocopy).Postscript/P.S. 附言If you wish to add something you forget or for emphasis, you may usually add the postscript two lines below the carbon copy notation. Postscript may be preceded by “P. S.”, but this is not strictly necessary. In business letters, postscript is not commonly used, while in personal letters, it frequently appears. This item is usually used in the informal styles of letters.The adding of a P.S. should, however, be avoided as far as possible, since it can appear as afterthoughts, indicating a lack of planning. But studies show that postscripts are one of the first things people read and remember, especially when it is handwritten. It sometimes serves the purposes as a message that requires emphasis, or as a personal note.Look at the following example to see where the different parts go in a business letter.P.S.: Y ou get 5% discount if you book the space by the end of this month.1.2.3 The Formats of a business letterThere are various ways in which the component parts of a business letter can be laid out on the page. Choice of letter format is a matter of individual taste, but it is better to follow established practice, to which the business world has become accustomed. A good plan to make correct practice habit is to adopt one form of letter format and stick to it. The three main formats are as follows.1. Blocked Format With this letter style, all letter parts begin at the left margin. Because this style can save the typist’s time, so it has come to be much widely used and preferred now. The loss of clarity occasioned by the absence of indentations may be made good by increasing the number of separating line-spacing between paragraphs.2. Semi-blocked Format Like blocked format, all letter parts begin at the left margin, except the dateline, complimentary closing, company signature and writer’s identification, which are set against the right-hand margin. They are placed in this position for filing and reference purposes. It is also named as a modified blocked format.3. Indented Format The indented format may follow the same layout as either the blocked or semi-blocked formats, but will differ in that the paragraphs will each be indented by four or five spaces. It is a traditional format, especially in Britain.1.2.4 The Format of envelopes The envelope should match the stationery in color and style. Most companies have the return address in the upper-left corner of the envelope, giving the sameinformation as the letterhead. Otherwise you must type or write your return address the same way as you do for the inside address, usually in smaller typeface than the name and address of the receiver.Name and address of the receiver is always single-spaced with all lines aligned on the left, and they should be in all capital letter, with no punctuation at the end of each line. The order in writing the address is from the smallest division to the largest, just opposite to the Chinese custom in writing addresses.The in-house notation is placed three lines down the return address and is in all capital letters. The stamp is put at the upper right corner of the envelope with mailing notation, if there are any, given in all capital letters below the stamp.The format of the address on the envelope can be in blocked or indented style, but it is better to keep the same format with the inside address of the letter.1.3 Letters for example。
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To 2 or More Women
– – – – – – Dear Dear Dear Dear Dear Dear Ms. Scott and Ms. Hu: Mses. Scott and Hu: Miss Lu and Miss Yao: Misses Lu and Yao: Mrs. Tan and Mrs. Li: Mesdames Tan and Li:
– Focus on him or her/Ask about life
– If person is not known to you,
Introduce yourself
2nd Paragraph
– Introduce reason for writing
3rd Paragraph
– Explain why it is important – Explain clearly What, When & How
To a Group of only Men
– Gentlemen:
To a Group of only Women
– Mesdames: – Ladies:
Letter Contents
1st Paragraph
– If person is known to you,
Bond with recipient
Business Letters
Parts
Heading
or
– Letterhead
– Return Address
Writer’s address
Closing
– Complimentary Closing
Sincerely, Sincerely yours, Cordially, Cordially yours, Very truly yours, Very sincerely yours, Very cordially yours, Respectfully yours,
To One Person
(Only Name Known) – Dear Marion Parker: – Dear R. V. Moore:
To One Person
(Name & Gender Unknown) – Dear Sir or Madam: – Sir or Madam: (more formal)
4th Paragraph
– Conclude
Salutations
To One Person
(Name & Gender Known) – Dear Mr. Smith: – Dear Miss Simpson: – Dear Mrs. Wheeler: – Dear Ms. Greenwood:
To Own) – Dear Madam: – Madam: (more formal) – Dear Sir: – Sir: (more formal)
– Date Line
Opening
– Inside Address
– Salutation
Of Recipient of Letter Dear___________:
– Writer’s identification
Handwritten Typed
and
Body
– Message
Salutations
To 2 or More Men
– Dear Mr. Gelb and Mr. Li: – Gentlemen: – Dear Messrs. Gelb and Li:
To a Man & Woman
– Dear Ms. Hu and Mr. Li: – Dear Mr. and Mrs. Green: – Dear Mrs. Kay and Mr. Lu: