新编剑桥商务英语unit_3ppt
合集下载
新编剑桥商务英语unit_3
– 如果想自己开店但是却又缺乏经验，同 时又不想在这个充满风险的昙花一现的 独立法人世界中立足，那么开家连锁店 可能是一个明智之举
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
• Franchise特许经营
Franchisor 授予特许经营者
license Franchise fee
Franchisee 加盟特许经营者
• Trademark 商标 • Trade name 商号 • Entire package 代指一揽子的经营理念
Less risky than being a sole trader
—many new businesses fail (nine out of ten)
—suits people who don’t like to follow rules
Only 0.9% of franchises fail.
Advantages and disadvantages
• Match the following to the three types – You take all the profit – You share the pressure – The business model is given to you so there is less trick. – You might disagree on strategy – Part of your profits goes to the franchiser. – If you go bankrupt, You lose everything
2. ______, ______ _____ make sure that the bands are strong.
3. ______ _____, making and selling pizzas might be profitable but…
新编剑桥商务英语unit3
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
ventures.’ If the initial fee can be raised it’s an ideal opportunity
to stretch those entrepreneurial wings.
Back
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu cbusiness with help.’
ventures.’ If the initial fee can be raised it’s an ideal opportunity
to stretch those entrepreneurial wings.
Back
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn’t suit people who don’t want to follow the system. William Ewbank, the head of franchise sales at Domino’s Pizza, says, ‘If you’re massively entrepreneurial this isn’t for you. It’s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we’re strict on menu cbusiness with help.’
新编剑桥商务英语unit3
set up concept charge launch
branch out growth fee
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and
taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Tags that can end misery of lost luggage
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)________ , which sells secure tags which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription (3)_____________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.
branch out growth fee
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and
taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business Reading: We wanna hold your hand
Tags that can end misery of lost luggage
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)________ , which sells secure tags which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription (3)_____________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.
商务职场英语Unit_3PPT课件
products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
新版剑桥商务英语中级第3课 company benefits - present your company PPT
5
Reading:
Is Working for Xerox Too Good to Be True? What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. It’s a very special environment, she says, People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.
It’s tempting to take Moloney’s comments with a pinch of salt, especially considering that when you’ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there’s truth behind her enthusiasm.
6
Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. Xerox has been good to me over the years, she says. It has supported me through qualifications … and last year I took part in the vice-president incumbent programme.
Reading:
Is Working for Xerox Too Good to Be True? What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. It’s a very special environment, she says, People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.
It’s tempting to take Moloney’s comments with a pinch of salt, especially considering that when you’ve been working somewhere for only two years, as she has at Xerox, everyone seems old and established. But there’s truth behind her enthusiasm.
6
Take Carole Palmer, the group resources director. She joined Xerox in 1978 as a temp and has been in her present role for seven years. Xerox has been good to me over the years, she says. It has supported me through qualifications … and last year I took part in the vice-president incumbent programme.
剑桥商务英语课件Presenting Your Company
3.Insurance Related Benefits • Health Insurance • Life Insurance • Accident and Disability
Insurance
4.Paid Holidays and Paid Vacations
5.Allowance • Local Conveyance Allowance • Housing Allowance • Meal Allowance • Holiday Bonus
Unit 3 Presenting Your Company
Байду номын сангаас
3.2.1 Company benefits
1.Legally Required Benefits • Social Security • Unemployment
Compensation • Worker’s Compensation
2.Retirement-related Benefits • Pension Plans
5.Include the details of a contact person for those seeking further information.
6.Review the company profile with management and rewrite it as needed.
Unit 3 Presenting Your Company
3.1.3
Company profile writing
Warm-up Look at the pictures , from which aspects Question can we introduce a company?
Insurance
4.Paid Holidays and Paid Vacations
5.Allowance • Local Conveyance Allowance • Housing Allowance • Meal Allowance • Holiday Bonus
Unit 3 Presenting Your Company
Байду номын сангаас
3.2.1 Company benefits
1.Legally Required Benefits • Social Security • Unemployment
Compensation • Worker’s Compensation
2.Retirement-related Benefits • Pension Plans
5.Include the details of a contact person for those seeking further information.
6.Review the company profile with management and rewrite it as needed.
Unit 3 Presenting Your Company
3.1.3
Company profile writing
Warm-up Look at the pictures , from which aspects Question can we introduce a company?
新编剑桥商务英语unit 3
Module 3
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn‟t suit people who don‟t want to follow the system. William Ewbank, the head of franchise sales at Domino‟s Pizza, says, „If you‟re massively entrepreneurial this isn‟t for you. It‟s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we‟re strict on menu content. It‟s running a business with help.‟ Astrid Patil, a new Domino‟s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: „Rather than putting all your time and effort into working for someone else, put it into your own business.‟ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There‟s a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
3.1Business topic: Starting a business
3.2 Business skills: Leaving and taking messages
3.1 Business topic: Starting a business
Vocabulary: Types of business
Archer says there is now a growth in the number of younger companies that are trying to launch new franchises. „An incredible number of individuals are coming in at a younger age with lower capital, getting a return and investing in bigger ventures.‟ If the initial fee can be raised it‟s an ideal opportunity to stretch those entrepreneurial wings. Back
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn‟t suit people who don‟t want to follow the system. William Ewbank, the head of franchise sales at Domino‟s Pizza, says, „If you‟re massively entrepreneurial this isn‟t for you. It‟s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we‟re strict on menu content. It‟s running a business with help.‟ Astrid Patil, a new Domino‟s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: „Rather than putting all your time and effort into working for someone else, put it into your own business.‟ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There‟s a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
新编剑桥商务英语unit 3
branch out
• Sale trader you are self-employed and set up the business on your own. • Partnership you are self-employed and start the business with another person. You are both equally liable. • Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser‟s expertise.
Franchise
The business model is given to Part of your profits you so there is less trick. goes to the franchiser.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read the article and complete the right-hand column.
But being a franchisee is unlikely to satisfy the most entrepreneurial. It doesn‟t suit people who don‟t want to follow the system. William Ewbank, the head of franchise sales at Domino‟s Pizza, says, „If you‟re massively entrepreneurial this isn‟t for you. It‟s a discipline, a club with rules. There is some independence --- our franchisees can charge their own prices although we‟re strict on menu content. It‟s running a business with help.‟ Astrid Patil, a new Domino‟s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: „Rather than putting all your time and effort into working for someone else, put it into your own business.‟ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There‟s a good profit margin and the business has seen growth. Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Of course if you do decide to go it alone and start a business from nothing, you could always branch out into franchising.
Archer says there is now a growth in the number of
• Franchise you buy a license to trade under the name of the franchiser and you benefit from the franchiser’s expertise.
Sole trader Partnership Franchise
ventures.’ If the initial fee can be raised it’s an ideal opportunity
to stretch those entrepreneurial wings.
Back
2. Now read about another small business. Complete the text with the underlined words in bold from the article on franchising on page 26.
• Sale trader you are self-employed and set up the business on your own.
• Partnership you are self-employed and start the business with another person. You are both equally liable.
Mr. Truelove said: “We have seen a huge (4)_________ in orders as travelers realize they cannot rely on the airlines to look after their bags. It is actually a very simple (5)___________, Globalbagtag is now planning to (6)_____________ into stickers for items including mobile phones, MP3 players, key and laptops.”
Tags that can end misery of lost luggage
Globalbagtag was (0) set up six years ago by husband-and-wife team Chris and Alison Truelove on their return from a holiday in Australia. The couple decided to(1)________ , which sells secure tags which travelers attach to their luggage. They started to (2)___________ ￡9.95 per tag in the first year, followed by a 2.95 subscription (3)_____________ for the following years. Customers activate the tag online with their home address on an online database. If luggage is lost, the person who finds it can log on to the Globalbagtag website and report the missing items.
We wanna hold your hand
Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.
Advantage
Disadvantage
➢You take all the profit
➢Part of your profits goes to the franchiser.
➢ If you go bankrupt, you lose everything
➢You share the pressure
Setting up your own business Becoming a franchisee
—good if you have plenty of business experience
—very high-risk
—many new businesses fall (nine out of ten) —suits people who don’t like to follow rules —for very independent people —has the potential ti become a franchise
But it’s vital to know what you’re getting into. Franchising is ‘the granting of a licence by one person (the franchior) to another (the franchisee) which entitles the franchisee to trade under the trademark or trade name of the franchisor and to make use of an entire package.
➢The business model is given to you so there is less risk.
➢You might disagree on strategy
Sole trader
Advantage You take all the profit
Disadvantage
If you go bankrupt, You lose everything
So is the main concept behind a franchise that of a compromise between setting up on your own and working for a company? ‘Absolutely not,’ says Dan Archer, head of marketing at the British Franchise Association. ‘That’s a ludicrous over-simplification. It is running your own business, but it’s taking away some of the risk and bringing in the support of other people.’ He points out that only 0.9% of franchises fail, compared with the majority of individually owned businesses.
Reading
1.The table below lists things to remember if you are setting up a new business as a sole trader. Read
the article and complete the right-hand column.
Partnership
You share the pressure
You might disagree s model is given to Part of your profits
you so there is less risk.
goes to the franchiser.
Astrid Patil, a new Domino’s franchisee, abandoned a career as a solicitor to set up a franchise with her husband. The way she reasons it is this: ‘Rather than putting all your time and effort into working for someone else, put it into your own business.’ Leaving a well-paid, well-respected profession to run a pizza shop at the age of 31 has worked for Patil. There’s a good profit margin and the business has seen growth.
Listening: Advices on franchises & Planning a seminar
Speaking: Discussing a schedule
Vocabulary: Types of business