世纪商务英语阅读专业篇Iunit
世纪商务英语阅读教程专业篇1第七版unit3答案
世纪商务英语阅读教程专业篇1第七版unit3答案1、--The last bus has left. What should we do?--Let’s take a taxi. We have no other _______ now. [单选题] *A. choice(正确答案)B. reasonC. habitD. decision2、It’s one of _______ means of transportation. [单选题] *A. cheapB. convenientC. second-handD. the most convenient(正确答案)3、15．This kind of bread is terrible. I do not want to eat it ________. [单选题] *A．any more(正确答案)B．some moreC．no longerD．some longer4、I don’t like snakes, so I ______ read anything about snakes.（）[单选题] *A. alwaysB. usuallyC. oftenD. never(正确答案)5、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where6、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean7、88．Sorry. I don’t know the way? ? ? ? ? ?Dongfeng Cinema. [单选题] * A．byB．ofC．to(正确答案)D．for8、At nine yesterday morning, I ______ an English class while they ______ a PE class.（）[单选题] *A. was having; were having(正确答案)B. had; hadC. was having; hadD. had; were having9、I have only two tickets for TF Boys’concert. ______ you ______ he can go with me.（）[单选题] *A. Either; or(正确答案)B. Either; norC. Both; andD. Not only; but also10、19．_______ will the film Country Road last? [单选题] *A．How farB．How oftenC．How soonD．How long(正确答案)11、Ladies and gentlemen, please fasten your seat belts. The plane _______. [单选题] *A. takes offB. is taking off(正确答案)C. has taken offD. took off12、The office building will be _______ a library. [单选题] *A. turned onB. turned upC. turned into(正确答案)D. turned off13、He is a student of _______. [单选题] *A. Class SecondB. the Class TwoC. Class Two(正确答案)D. Second Two14、Some students are able to find jobs after graduation while _____will return to school for an advanced degree. [单选题] *A. otherB. anotherC. others(正确答案)D. the other15、She talks too much; you’ll be glad when you’re free of her. [单选题] *A. 与她自由交谈B. 离开她(正确答案)C. 受她的控制D. 与她在一起16、Sometimes only（）10 out of 500 or more candidates succeed in passing all the tests. [单选题] *A. as many asB. as few as(正确答案)C. as much asD. as little as17、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings18、23．Hurry up! The train ________ in two minutes. [单选题] *A．will go(正确答案)B．goC．goesD．went19、You can't rely on Jane as she is _____ changing her mind and you will never know what she is going to do next. [单选题] *A. occasionallyB. rarelyC. scarcelyD. constantly(正确答案)20、Tom’s sister is a nurse. I met _______ in the street yesterday . [单选题] *A. sheB. hersC. himD. her(正确答案)21、There are still some wild tigers alive. [单选题] *A. 聪明的B. 凶恶的C. 野生的(正确答案)D. 珍贵的22、( ) _____ New York _____ London have traffic problems. [单选题] *A. All…andB. Neither….norC. Both…and(正确答案)D. Either…or23、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking24、The bookshop is far away. You’d better _______. [单选题] *A. by the busB. by busC. take busD. take?the bus(正确答案)25、The teacher asked him to practice playing the piano _______. [单选题] *A. often as possibleB. as often possibleC. as possible oftenD. as often as possible(正确答案)26、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers27、I shall never forget the days（）we worked on the farm. [单选题] *A. when(正确答案)B. whatC. whichD. on that28、You are getting too old for football.You had better _____tennis instead. [单选题] *A.take up(正确答案)B.take inC.take forD.take over29、( ) What other books have you read___ this English novel? [单选题] *A. besides(正确答案)B. exceptC.inD. about30、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)。
商务英语阅读 unit-5
5-1
Professional Words & Expressions
retailer allowance trade deal corporate image reseller stimulate sales force rational appeal lead wholesaler push money point of sale voucher approach
5-2 Task 1
J. a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them K. involving goods convertible into cash in a short time L. cash paid to salespeople as a bonus when they sell specific items of merchandise. It may be paid by the manufacturer or the retailer
K
7. rational appeal
D
5-2 Task 1
8. push money
L
9. continuity program
M
10. trade-in
A
11. leverage
G
12. allowance
H
13. reseller J
14. sales force
C
15. prospect
I
There are 8 tasks designed for you in this unit. These tasks and the three texts will help you understand sales and promotion and the definition and the techniques of sales promotion as well as personal selling.
世纪商务英语阅读教程专业篇1第四版Unit_4
4-1
Professional Words & Expressions
product manufacturer market research marketing plan product marketing brand marketing media planning image-building physical evidence people placement target market public relations
翻译
在市场营销中有标准的4P市场营销推广组合和 扩展的3P市场营销推广组合，前者定义为产品、 价格、促销和渠道或分销组合，后者通常指的 是人员, 过程和物证三个要素。
配销渠道 adj. 非商标的 n. 广告；登广告 免费 行销努力 n. 流程 n. 缺点 产品定价 市场营销推广组合 v. 要价 垃圾邮件 推销战略 按正常价
4-1
TASK 1
Select an expression from the words listed
above
which
matches
Hale Waihona Puke one4-2Comprehensive Reading
1 What does the word marketing mean? Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone else’s products, services or values. Marketers can use the variables of marketing mix to make a marketing plan. ongoing 前进的，持续的
世纪商务英语 阅读教程 专业篇1 第四版
Unit 1auditing 审核、审计facility location 厂址选择auditor 审计人员quality standards 质量标准implement 贯彻custom-designed 定制的registry 注册、登记处international trade 国际贸易warehouse 仓库inventory 存货管理、存货清单ISO 国际标准化组织Internal Audit 内部审查final product 最终成品freight bill 运费单shipping 装运target date 预订日期modular 模块化的Gap Analysis 差距分析certify 保证zero-defect 零瑕疵的registrar 注册人员quality control 质量控制management 管理wholesaler 批发商finished product 成品Unit2product 产品wholesale 批发real estate 房地产intangible product 无形产品development cycle 发展周期service 服务warranty 担保growth cycle 生长周期declining cycle 下降周期marketing strategy 市场策略retail 零售discount 折扣commodity 商品market segment 市场份额non-standard product 非标准产品goods 商品downturn 低迷周期market target 市场目标maturity cycle 成熟周期introduction cycle 引入周期for sale 出售的investment 投资life assurance 人寿保险tangible product 有形产品standard product 标准产品Unit3promotions 促销unit cost 单位成本price elasticity 价格弹性profit-maximization 利润最大化revenue 税收segmentation 市场细分、分割demand curve 需求曲线skim pricing 撇脂定价launch （新产品）投产distribution 分销渠道domestic price 本土价格、国内价格penetration pricing 渗透定价positioning 目标市场定位targeting 目标市场选择gross profit 毛利fixed and variable 固定成本和变动成本costs 花费dumping 倾销current price 市价market share 市场份额pricing 定价sales volume 销售量profit margin 利润率Unit4product 产品manufacturer 制造业者market research 市场调查marketing plan 营销推广计划product marketing 产品推广brand 品牌marketing 市场营销media planning 媒体计划image-building 形象塑造physical evidence 实体坏境people 人员placement 放置target market 目标市场public relations 公共关系distribution channel 配销渠道generic 非商标的advertising 广告、登广告at no cost 免费marketing effort 行销努力process 流程drawback 缺点product pricing 产品定价marketing mix 市场营销推广组合charge 要价junk mail 垃圾邮件sales strategy 推销战略at regular price 按正常价Unit5retailer 零售商allowance 让利trade deal 贸易协定corporate image 企业形象reseller 转卖人stimulate 刺激sales force 销售力量rational appeal 理性诉求lead 线索wholesaler 批发商push money 提成、推销员奖励point of sale 卖点voucher 票券、代金券approach 准备dump bin 垃圾箱promotional mix 营销推广组合leverage 杠杆作用、手段formula 公式trade-in 以旧物换折价换取同类新物的交易continuity program 继续订货prospect 寻找（客户）coupon 息票、赠券deal loader 厂家对零售商的奖励brand equity 品牌价值closing 结束hard-sell 硬销售self-liquidating 自我清偿unit6net净值inventory财产清册current asset流动资产Master Budget总预算cost of goods sold 已售产品成品revenue年收入liquidity流动性expenditure费用finance筹措资金current liabilities ratio流动负债率budget预算creditor债权人financing mix融资组合profitability盈利能力investment decision投资决定debtor借方dividend红利cash dividend现金分红finished goods成品investment proposal投资建议ratio比率overhead营业费用capital project资本项目work-in-progress工作中的进展creation of value资产成本gross总额fixed asset固定资产stock dividend股息分红dept capital债务资金dividend decision股利决策cash现金cash flow现金流量dividend-payout股息分配depreciation折旧investment decision投资决策demand需求shareholder股东opportunity cost机会成本profitability ratio盈利率prospective acquisition预期收益stock 库存allocation配置raw material原材料issued share capital已发行股份资金financing decision融资决策unit7supplier供应厂商partnership合伙企业grocery杂货店articles of partnership合伙企业的章程lease租用license许可；执照entity实体Managing Director总经理Bankruptcy破产Capital资金sole proprietorship独资（经营）asset资产obligation义务transfer转让proprietorship所有权profit利润supervise监督voice发言权general partner普通合伙人risk风险liability责任limited partner有限责任股东health insurance健康保险invest投资fringe benefit额外福利unlimited liability无限责任permit许可证proprietor所有证legal entity法律实体board of director理事会Unit 8equity股东venture企业franchiser特许exclusive right独占权利guaranteed loan保证贷款fund基金exclusive独占的franchisee授权人brand image品牌participation loan组合贷款loan贷款restriction限制provision条款franchise(ing)许可direct loan直接贷款Unit 9L/C信用证coverage 承保范围reimbursement 偿还insurance policy保单insurance declaration 保险申明insure 投保insured被保险人policyholder投保人casualty insurance意外事故保险combined certificate联合凭证B/L提单Premium保险费original policy正本保单disability insurance伤残保险unemployment insurance失业保险policy保险单insure投保beneficiary受益人property insurance财产保险insurance certificate保险凭证heir继承人insurer继承人brokerage经纪业务old-age insurance养老保险open policy/open cover预约保险Unit10arbitration仲裁termination终止executory contract执行合同。
世纪商务英语综合教程专业篇II Unit1[教学]
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absolutely superior
More and more American business executives
Unit 1 Management
A. Different educational background. B. Different cultural traditions.
C. Different corporate organization.
3. According to the speaker, which one is more humane about business
Text A
1. Reading
Read the passage about the marketing concept and answer the following questions.
1. Why does the writer describe the image of a boss in his office? How does the writer think of the boss?
Unit 1 Management
Text A
Management by Wandering Around (MBWA) ,Picture a boss in a lavish office with sumptuous leather furniture and woodpaneled walls. He’s sitting behind a huge desk full of important work that needs his attention. He’s far too busy to be concerned with anything outside his office walls: there’s enough happening within! ,This type of boss can be intimidating and unapproachable. Yet, this is a common scenario in many organizations. ,What type of boss would you like to be? Do you want to be remote and bask in your own importance? Or do you want to know what’s happening out there “in the trenches”? ,As a boss, you can be admired for your wisdom, knowledge and expertise without being distant and disconnected. ,If you build a wall around yourself, your team may not gain from your experience, and this can undermine problem solving and decision making. Being connected can be a major factor for success: The more connected you are, the better you can understand what motivates members of your team, analyze what’s really going on, and find solutions that meet the needs of your people and your company.
世纪商务英语阅读教程专业篇1第四版Unit_7
2. simplest, oldest, and most common form of business ownership in which only one individual acquires all the benefits and risks of running an enterprise
7-2
Text A
Its advantages lie in the fact that the owner can keep all the profits, has freedom in business operations and keeps them in secrecy. The owner can also derive personal satisfaction if the business is successful. On the other side, a sole proprietorship has limitations in terms of the size and the life of the business, and the owner must assume unlimited liability for all obligations. Now read Text A and finish Task 2 at the end of the text, and then check your answers.
7-1
Professional Words & Expressions
supplier partnership grocery articles of partnership lease license entity Managing Director bankruptcy capital sole proprietorship
世纪商务英语听说专业篇I 课件 unit .ppt
5. Did it recover in November and December?
Yes, it did.
Active Listening
Section C
Task Two
Listen to the presentation again. Note down all the figures and try to draw out the graph according to what you hear.
Listening and Speaking
Task One
Listen to the presentation about how to conduct a meeting. Answer the questions below.
3. How many supermarkets and convenience stores did Sainsbury’s open during the 14 weeks?
Active Listening
Section A
Task Two
Listen to the conversation again. Answer the following questions according to what you hear.
1. What is the situation of Chinese market?
It is much better than Japanese market.
2. What is the reason that Tanaka gave for the bad performance of Japanese market?
The declining economy.
商务英语阅读Unit 1 International Business_OK
tariffs , subsidies, quotas or exchange controls.
d duty or tax laded on a specific commodity when it crosses national boundaries e a proportional share, as of goods, assigned to a group or to each member of a group; a limitation on imports f a situation that exists when a country can produce a good or service at much lower cost than any other country