世纪商务英语阅读教程2 (基础篇)unit 5

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大学核心商务英语读写教程第2册Unit Five Smart Pricing_OK

大学核心商务英语读写教程第2册Unit Five Smart Pricing_OK
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2. Introduction to the Text
Theme of the Text In Text B, we will learn why Ford selected Geely as the preferred bidder for Volvo Unit while learning something concerned with negotiation.
10
4. Words and Expressions
(4)depreciation /
n.
Meaning
a decrease in price or value
/ Example
This is an accelerated depreciation method. 这是一种加速折旧的方法。
11
4. Words and Expressions
4. Words and Expressions
5. Notes to the Text
3
1. Background Information
Price is only one factor in the supplier selection decision, but it is the factor used most frequently to evaluate the sourcing group's performance. The "best" price is actively pursued using one of three approaches: buying at list price, competitive bidding, and negotiation. Buying at list price is used for lower-volume or lowervalued items that do not merit the managerial time and effort needed to obtain a lower-than-list price. Competitive bidding relies on market forces to get suppliers to offer a low price. Competitive bidding is an efficient means of obtaining a fair price when the dollar value of purchase is high enough to justify the work needed to run a successful bid.

世纪商务英语听说教程基础篇II第五版 (2)

世纪商务英语听说教程基础篇II第五版 (2)

( T ) 1. Julia called to confirm dinner. ( T ) 2. Johnson’s Repairs fixed a video recorder. ( F ) 3. The University Bookshop left a message for Betty. ( T ) 4. Dr. Boyd had to cancel an appointment. ( F ) 5. Newport Museum wanted to contact Mr. Lee.
Message: Cost of repairs: _5_0_p_o_u_n_d_s_. C. From: T_h_e__U_n_i_v_e_rs_it_y_B__o_o_k_sh_o_p__.
Message: The book Mary ordered is not _a_va_i_la_b_l_e_. D. From: D__r._Boyd’s surgery.
Reason for calling: _F_o_r _a_f_u_tu__re__v_is_it_ a week later
Caller’s number: _3_3_4_-_5_6_8_9_
Message Four:
Office name: 911
Why not available: a_l_l _th_e__o_p_e_r_a_to_r_s_a_r_e_b_u_s_y_
Taking and Leaving a Telephone Message
Training Focus
Task One Listen to the recording and answer the questions. 1. Who receives the telephone? Judy.

商务英语阅读 unit-5

商务英语阅读  unit-5

5-1
Professional Words & Expressions
retailer allowance trade deal corporate image reseller stimulate sales force rational appeal lead wholesaler push money point of sale voucher approach
5-2 Task 1
J. a company or individual that purchases goods or services with the intention of reselling them rather than consuming or using them K. involving goods convertible into cash in a short time L. cash paid to salespeople as a bonus when they sell specific items of merchandise. It may be paid by the manufacturer or the retailer
K
7. rational appeal
D
5-2 Task 1
8. push money
L
9. continuity program
M
10. trade-in
A
11. leverage
G
12. allowance
H
13. reseller J
14. sales force
C
15. prospect
I
There are 8 tasks designed for you in this unit. These tasks and the three texts will help you understand sales and promotion and the definition and the techniques of sales promotion as well as personal selling.

世纪商务英语阅读教程件 Unit2

世纪商务英语阅读教程件 Unit2

7. Well-off Americans consume a lot of alcohol in the form of cocktails—mixtures based on spirits like whisky, gin and vodka.
spirit: _酒__类__饮__品_________________________________________________________
sub vocalization: _默__读____________________________________________________
Clue word(s): i_n_t_h_i_s_c_a_se_______________________________________________
Clue word(s): t_h_a_t_i_s__________________________________________________
2. He has no concept of what is ethical—no idea of what is right and wrong. ethical: __道__德__的_______________________________________________________ Clue word(s): (_d_a_s_h_)__________________________________________________
word. Sometimes, two adjacent sentences express similar meanings, thus it is possible to guess the meanings of unknown words.

世纪商务英语Unit 5

世纪商务英语Unit 5

Unit 5 人生的态度Background knowledgeI. The Power of Personal AttitudesEach of us is made up of various physical, vital, and mental parts. There is our physical body and its organs, muscles, etc; the vital being with its sensations, emotions and feelings, and the mental part with its thoughts, memories, reasoning power, beliefs, etc. Somewhere between our emotions and our thought processing lies our attitudes—our emotional perceptions about life, about others, even towards our own selves. Attitudes generally express positively and negatively. E.g. when I have good feelings towards my work or towards others, the attitude is positive. When I feel reluctant to do certain things that are necessary, or show hostility towards certain individuals, then my attitude is negative.Interestingly, if we can identify a bad attitude and make the effort to change it, we will find that life will cooperate with our inner efforts, bringing us instances of sudden good fortune. Consider this true-life incident.A salesperson was intimidated about meeting a very large customer. He felt that the effort was a waste of time since the company was too large and would be too hard to penetrate. Needless to say, he did not get that or any other sale with the client. However, a number of months later, he changed his attitude about working with such large accounts. The very next day, he was stunned when that very same large customer, who turned him down earlier, gave him a huge order!As we can see, if we change our attitudes, life has a funny way of responding to our efforts. We call this phenomenon “life response.” When we change our attitudes, or otherwise elevate our consciousness, life quickly responds thereafter with miraculous-like instances of good fortune.II. Attitudes About Ourselves, Others, LifeThough we have many attitudes about all aspects of life, if we look a little closer we can identify three basic types—those that have to do with ourselves, those we have about others and the objects around us, and those we have towards life itself. An example of a negative attitude about ourselves is having low self-esteem, or low self-confidence. An example of a wanting attitudes about others is a feeling ill will towards another person, or being mistrustful of others. An example of a negative attitude towards life is being pessimistic that things will never turn out well. The good new however is that if we change any negative attitude to the positive, life tends to quickly respond. Consider this true story, where a person changed her attitude about certain people:A woman was working as a temporary employee for a large medical organization. For months, she complained about certain coworkers at her job. At the time, she had decided to develop a 30-day plan to secure a full-time position. One part of her plan was to change her attitude toward these particular individuals.In the days that followed, she persisted in following her plan, especially focusing on her wanting attitude toward others. She was shocked however when a month into her plan, she was suddenly asked to work for the organization full time—her first non-temporary job in nearly a decade!That is the power of changing a negative attitude toward others. Here is another incident, this time narrated by a friend of ours from Asia:“In our unit there was a supervisor whom I felt was indifferent, insubordinate, and had to be punished. I was looking for an opportunity to pin him down. A time came to do so, and I dismissed him mercilessly. Within two days of his dismissal, there was a major breakdown in one of the machines.The supplier of the machine had sent their engineers. They struggled for 7 days and could do very little to set right the machine. I was thoroughly disgusted. I started examining my attitudes on several fronts during the last 10 days.It struck to me that whenever I am in the position to do so, my attitude is to dominate another person. In this case, I was able to dominate the supervisor and dismiss him mercilessly. But in the case of the machine, I could not afford to throw it away and replace it with a new machine; so I tolerated it. Based on my previous knowledge of the subtle workings of life, I understood at that point that I had to change my attitude.I then called back the supervisor, apologized for my rude action, and requested that he continue in the company. He felt very happy. It was then striking that the machine that had been out of commission until them, now unexpectedly got fixed. In fact, there haven’t been any serious troubles with any of the machines sinc e then!”As we can see, when we overcome a negative attitude towards others, life tends to responds with instant good fortune. Machines that had broken down suddenly start working, late projects suddenly are completed on time, negative situations dissolve, employment comes our way out of nowhere, cash unexpectedly moves in our direction, and so forth. It is the miracle of life response in action!Reading Skill Focus1.B2.cautions for using hot tubs3. acid rainReading MosaicComprehensive Reading为何人们厌倦自己的工作1 为什么有如此多的人不喜欢自己的工作?究其原因主要有两个。

世纪商务英语阅读教程2-(基础篇)unit-2PPT课件

世纪商务英语阅读教程2-(基础篇)unit-2PPT课件
Practical Reading Help Wanted Ads
3
Reading Skill Focus
Reading Long Sentences
Long sentences are usually complicated and difficult to understand. They often consist of one or several of the following sentence elements:
大连理工大学出版社
第五版 (基础篇II)
总主编:刘杰英 主 编:余金好 王洗薇 王显辉 审 校:Chuck Thode
1
Unit 2 Career Management
The career management process begins with setting goals or objectives. To be specific about your goals, you need to be fully aware of your talents and abilities and have adequate knowledge of career opportunities. Career management is a continuing process that is a necessity for adapting to the changing demands of the business world. The outcome of successful career management should include personal fulfillment, work/life balance, goal achievement and financial security.

世纪商务英语听说教程专业篇II第五版 (5)

世纪商务英语听说教程专业篇II第五版 (5)

Extremely quickly.
4. What benefit will Bob Wilson get if he places a large order at the exhibition? A possibility of a discount.
Active Listening
Section A
Warming Up
3. Pair work. Make a dialogue between a visitor and an exhibitor. Pay attention to the good manners at a trade fair.
Active Listening
At a Trade Fair
to the booth by 90%. ( F ) 4. The training workshop is to attract buyers before the show. ( F ) 5. The passage is most probably taken from a newspaper.
Task One Listen to the recording and answer the following questions.
5. What will they do next?
Have a business talk with the sales manager.
Active Listening
waste valuable time never do business
2. What does Alice’s company trade in? Mobile phones.
Active Listening

世纪商务英语综合教程专业篇II unit5

世纪商务英语综合教程专业篇II unit5

and planning commissions.
With the increasingly complicated international and domestic economic situations, the various regions are making all-out efforts to improve their economies. And the change in the country’s economic structure shows that the gap of the economic development among different regions is gradually diminished. According to the experts, those less developed regions will be on the top of the list in the future, as they do play an important role in the country’s economic development. Big cities and economic regions will also start to play their roles in narrowing the gap and keep the economy developing at a sustainable pace.
already established a place for itself in universal curricula, in international economic conferences, in learned economic journals and in the thinking of policy-making institutions
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function that deals with issues related to people such as compensation, hiring,
performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration, and training. Effective HRM enables employees to contribute effectively and productively to the overall company direction and the accomplishment of the organization’s goals and objectives.
process.
B. What is an organization’s strategic planning? C. It is the human resources managers’ job to assess worker productivity.
Reading Skill Focus
A. Key Responsibilities C. Job Title & Summary
B. Recruiter Contact Information D. Skills & Qualifications
E. Salary Range & Benefits
F. Location
Job descriptions should effectively communicate your company’s available positions and the requirements for applicants. Here are five essential details to include in your
B:Let’s Try
Practice 1 Read the following passage quickly and choose the best answer for the questions. Human resources managers plan, direct, and coordinate the administrative functions of an organization. They oversee the recruiting, interviewing, and hiring of new staff; consult with top executives on strategic planning; and serve as a link between an organization’s management and its employees. Human resources managers typically do the following: •Plan and coordinate an organization’s workforce to best use employees’ talents. •Link an organization’s management with its employees by handling questions, administering employee services, and resolving work-related problems. •Advise managers on organizational policies, for example, equal employment opportunity. •Oversee an organization’s recruitment, interview, selection, and hiring processes. Human resources managers also consult with top executives on the organization’s strategic planning. They identify ways to maximize the value of the organization’s employees and ensure that they are used as efficiently as possible. For example, they might assess worker productivity and recommend changes to the organization’s structure to help it meet budgetary goals.
company’s job descriptions:
Paragraph1 [ C ] Develop a job title for the position you’re looking to fill —the title and level (assistant, senior, etc.) should accurately reflect the work that the employee will perform. Once you’ve
第五版 (基础篇II)
总主编:刘杰英
主 编:余金好 王洗薇 王显辉
审 校:Chuck Thode
大连理工大学出版社
Unit 5
Human Resources Management
Human resource management (HRM, or simply HR) is the organizational
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
A:Guided Practice
Reading Skill Focus
defined the position, write a brief description of the purpose of the position and an
overview of the position’s main responsibilities. This summary should be short and to the point—one to three sentences should suffice.
Practical Reading
Job Description
Reading Skill Focus
idea.
Skimming (2)
The following skimming skills will help you skim a passage quickly and grasp the main 1. Read only the first and the last paragraphs. Generally, a writer’s opinion or attitude will be presented in the first paragraph, and emphasized again or just restated in the last paragraph. Sometimes the writer may draw a conclusion in the last paragraph. By reading the first paragraph, or sometimes both the first and the last paragraphs, you may become very clear about what is focused on in the writing. 2. Read only the first sentence of each paragraph. When reading business reports or articles, you may need just to know a brief idea about them, and sometimes you just don’t have to read the literature completely. Then reading the first sentence of each paragraph will be helpful enough for you to grip quite well the main idea, for the first sentence of each paragraph could convey a lot of important information about the subject. 3. Search for key words and phrases. Some special words may be very sensitive to people in some cases. Under such circumstances, skimming some words or phrases becomes very practical. When skimming, your eyes begin to slide down a column of words, names or figures; you are vaguely aware of other words; you react positively only when the right one comes along.
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