商务英语综合教程3Gender differences (Text IIItransalation)
Unit3GenderDifference（精读）
PREPARATION (20 minutes)READING-CENTERED ACTIVITIES1.T ext organization (5 minutes)1) Introduction (Para.1)It has been proven repeatedly that the various types of behavior, emotions, and interests that constitute being masculine and feminine are patterned by both heredity and culture2) There is a cultural bias in education that favors boys over girls. (Para.2—4)Supporting evidence:A. T eachers called on males in class far more than on female students. (Para.2)a. Its consequence: This has a tremendous impact on the learning process。
b. The reason for this: Active classroom participants develop more positive attitudes and go on to higher achievement.c. Two examples:i. In many of former all-women‟s colleges, the boys were “taking over”the classroom discussions and active participation by women students had diminished noticeably.ii. A similar subordination of female to male students has also been observed in law and medical school classrooms in recent years.B. T eachers assigned boys and girls different tasks in accordance with stereotypedgender roles. (Para.3)a. Its consequence: This prevented girls from participating as actively as boys in classb. An example: A teacher had the little boys perform the scientific “experiment” while the girls were given the task of putting the materials awayC. Gender-biased education is also reflected in the typical American teacher’sassumption. (Para.4)a. The assumption: Boys will do better in the “hard”, “masculine” subjects of math and science while girls are expected to have better verbal and reading skills。
商务英语Unit 3 Different Destinies
I. Warm-up
Have you done any investment? What kind of investment did you make? How about the revenue?
II. Background Knowledge
Investment is putting money into something with the expectation of profit. More specifically, investment is the commitment of money or capital to the purchase of financial instruments or other assets so as to gain profitable returns in the form of interest, income (dividends), or appreciation (capital gains) of the value of the instrument. It is related to saving or deferring consumption. Investment is involved in many areas of the economy, such as business management and finance no matter for households, firms, or governments. An investment involves the choice by an individual or an organization, such as a pension fund, after some analysis or thought, to place or lend money in a vehicle, instrument or asset, such as property, commodity, stock, bond, financial derivatives (e.g. futures or options), or the foreign asset denominated in foreign currency, that has certain level of risk and provides the possibility of generating returns over a period
《商务英语综合教程》 Unit (3)
● A company decides the
of employees they are looking
to hire and the
they require of these employees.
● The company tries to reach a pool of candidates through
B. Business Knowledge
Pre-reading Questions
1. What do you think makes a good employer? 2. What do you think may impress the employer in an
interview? 3. Why do employers fire some of their staff while
,
advertisements,
, etc.
● An employer evaluates information about which applicant will be offered the position.
and decides
Gap Filling
B. Types of Recruiting
patient optimistic objective creative
hard-working strict independent gentle
responsible easygoing sensible generous
careful active logical energetic
outgoing well-educated efficient intelligent
综合教程3的1--3单元课后练习答案(词汇语法完型翻译写作)
Unit OnePeople Around UsEnhance Your Language AwarenessWords in Action▆Working with Words and Expressions1.In the box below are some of the words you have learned in this unit. Complete the following sentenceswith them. Change the form where necessary.▆ Answers:1) crease2) hint3) assured4) awaiting5) hovering6) scrawled7) glistening8) frail9) sole10) visible11) engaged12) biased13) dreading14) grinning2.In the boxes below are some of the expressions you have learned in this unit. Do you know how to usethem in the proper context? Now check for yourself by doing the blank-filling exercise. Change the form where necessary.▆ Answers:1) for fear of2) pulled up3) except for4) get by5) make a living6) every so often7) in the background8) Shut off9) each and every10) as it is11) wraps … around her little finger12) caught us …unawares▆Increasing Your Word Power1.Choose the definition from Column B that best matches each phrasal verb in Column A, payingattention to the V+ Prep./Ad. collocation.▆ Answers:1) f2) c3) d4) e5) b6) g7) h8) aFill in each blank in the following sentences with a proper phrasal verb. Change the verb form where necessary.▆ Answers:1) let out2) clean … up3) come through4) waiting on5) picked up6) ended up7) headed for8) ran through2. The prefixes ex-, fore-, pre- mean “former, before, or in advance” while the prefix post- means “afteror later than”. Study the following examples and form words by adding ex-, fore-, pre-, post- to the words given in the table and then complete each of the following sentences with a proper word you have just formed. Change the verb form where necessary.▆ Answers:1) foretell2) preview3) forerunner4) postscript5) postgraduate6) precondition7) ex-husbandGrammar in ContextTask 1: Combine the given sentences into one by using attributive clauses.▇Answers for reference:1)I encountered many people whose lives amazed me. (See Para. 3, Text B)2)We drove in silence to the address (that/which)she had given me. (See Para. 21, Text B)3)He pushed through the doors and headed for the back room where his apron and busing cart werewaiting. (See Para. 16, Text A)4)I had seen too many people trapped in a life of poverty who depended on the cab as their only means oftransportation. (See Para. 6, Text B)5)Their social worker, who stopped to check on Stevie every so often, admitted Stevie and his mother hadfallen between the cracks. (See Para. 6, Text A)Task 2: Complete the following sentences by translating the Chinese in the brackets into English. Be sure to use present particles or past particles to modify nouns.▇Answers for reference:well-considered decision, folded paper, written notice, laptop storing my annual report, a postman delivering express mailCloze▆Complete the following passage with words chosen from Text A. The initial letter of each is given.▆ Answers:1)reliable2)syndrome3)adopted4)got done with5)gloomy6)or something7)chance8)come through9)barely10)in good shape11)booth12)mess13)scrawled14)peeking15)inTranslation1. Translate the following sentences into English, using the words and expressions given in brackets.▆Answers for reference:1)What I didn’t count on was that over time I would sincerely take pride in being a social worker.2)Shooting a quick look at the clock on the wall, Grandma let out a cry, “Oh, My dear /My goodness/Mygracious, we’re going to miss the train!”3)At the kindergarten entrance, I always see some kids/children holding firmly on to their parents. Shouldyoung parents be sterner towards their kids/children and leave immediately under these circumstances?4)In the dim street light stood a weeping little girl/ a girl weeping.5)When making donations, rich people should be as considerate as possible in order not to put the recipientin an embarrassing situation.6)Since last month, my work has been revolving around the routine office duties, so now I am counting thedays until the National Day comes, when my friends and I are going hiking in the countryside.2. Translate the following paragraph into English using the words and expressions in the box below.▆ Answer for reference:That was a time when life was difficult for everyone. My family could barely get by on my small income from driving a cab. One late night I responded to a call for a cab ride. To my surprise, when I arrived at the address, I found it was a frail old lay who was awaiting me. After she got into the cab, I engaged her in conversation. I learnt that she was going to the hospice. Her doctor said she didn’t have very long. The old lady told me to drive through the downtown area. She pointed at some old buildings, telling me those were the places where she used to work or live. When the cab finally pulled up in front of the hospice, I didn’t accept her fare. In the rest of the day, I was lost in thought. Though I had to make a living, I lived not for the sole purpose of surviving. When circumstances looked gloomy, the small favour I had done could be a candle light.However faint the light was, it managed to warm up a soul and ennobled me as well. I did take pride in that small favour.Theme-Related Writing▆ Do one of the following writing tasks after class.1)Suppose you were Frannie, the head waitress, in Text A. Write a short story about Stevie fromyour perspective.2)Read the following newspaper clipping and write a short essay on the question:Should We Offer Seats to Elderly People on the Bus during Rush Hours?▆Sample Essay for Task 1:We all knew Stevie was mentally handicapped, so everyone, especially our boss himself, doubted whether he would be a capable busboy in the truck-stop restaurant where I worked as the head waitress. However, our worries were gradually removed one week later. Smiling and hard-working, Stevie won over all our trucker regulars as well as us employees.Later we learnt that Stevie badly needed the job because the money he earned made it possible for his mother and him to live together; otherwise he would be sent to a group home. So you can imagine how worried Stevie was when he had to take sick leave for heart surgery. He was afraid that he would lose his job. After the operation, in the week before he returned, he called 10 times to make sure that he could still have the job back. At that time, what concerned me most was how Stevie could handle the huge medical bills.But something happened which completely caught me unawares. Our regular customers, those warm-hearted truckers, were so generous that they, together with their companies, contributed over $10,000 for Stevie. That Thanksgiving Day was a big day when Stevie was back to work and when the money was presented to Stevie as a surprise gift. I cried a bit while people were cheering for the occasion.Now, Stevie is still working here. Our boss thinks that Stevie is the best worker he has ever hired. (240 words)▆Sample Essay for Task 2:Should We Offer Seats to Elderly People on the Bus During Rush Hours?I am amazed to read what a blogger says about offering bus seats to the elderly. He claims that “it’s the young who need it more” because they go to work early in the morning and feel exhausted after a day’s work. The blogger also argues that it is unfair to offer seats to the elderly since they already enjoy free rides, and further suggests that during rush hours senior citizens be denied such treatment.I could never bring myself to agree with the blogger. Taking good care of the elderly is a universally accepted standard of conduct. In my opinion, offering seats to our elders is not just an indication of good manners; it is a moral issue. I always consider it my moral obligation to help others. Yes, you may feel comfortable for a while by remaining in your seat, but you will lose your character and moral values in the long run.Respecting the elderly is also our social convention. It is precisely out of our love and respect for the elderly that such special benefits as free rides are offered to them. No one can deprive senior citizens of their right to go out by bus at any time they like, and what’s more, we should make sure that they get special care when the bus is fully packed with passengers.Caring for the elderly and being taken care of can be a mutually satisfying experience for everyone involved. It is through performing such small acts as offering seats to the needy that we learn to contribute to the building of a harmonious society. (268 words)Unit TwoLoveEnhance Your Language AwarenessWords in Action▆Working with Words and Expressions3.In the box below are some of the words you have learned in this unit. Complete the following sentenceswith them. Change the form where necessary.▆ Answers:1)curled2)minimum3)clip4)yielded5)Given6)preserve7)fascinated8)affection9)interact10)haste11)grief12)defies13)presence14)acquire15)manipulate16)restraints4.In the box below are some of the expressions you have learned in this unit. Do you understand theirmeanings? Do you know how to use them in the proper context? Now check for yourself by doing the blank-filling exercise. Change the form where necessary.▆ Answers:1)let, loose on2)fit into3)hold on4)state of affairs5)in the course of6)in vain7)build, on8)In short9)reached for10)g ive and take▆Increasing Your Word Power1.The prefix over- can be added to nouns, verbs, adjectives and adverbs, meaning “above”, “outside”,“across”, or “too much”. Study the words given in the box and choose the proper word to fill in each of the blanks in the following sentences. Change the form where necessary.▆ Answers:1)overcoat2)overhead3)overjoyed4)overslept5)overweight6)overdue7)overtime8)overworking2. Many words in English can be used both as nouns and as verbs. Listed in the following table are someof these words that you have learned in Unit One and Unit Two. Study them carefully and thencomplete each of the following sentences with one of them as you see fit. Change the form wherenecessary.▆ Answers:1)crush2)attributes3)fancy4)bubbled5)grasp6)drizzling7)labeling8)yield3.Listed in the box below are some idiomatic expressions formed with the word “hand”. Study themcarefully and try to make out their meanings. You may consult a dictionary if necessary. Then translate the given sentences into English, using one of them.▆Answers:1)We are short of hands.2)I still have some money in hand.3)Give me a hand with this box, please.4)I often keep a dictionary at hand.5)The football fans were out of hand.6)Hand out the pencils to everyone in the class.7)This ring was handed down to me by my grandmother.8)Time’s up. Please hand in your test papers.9)Please hand on the magazine to your roommates.10)I’m afraid I can’t help you. I’m a green hand.Grammar in Context1.Now complete the following sentences by translating the Chinese in the brackets into English. Makesure that the sentences are in the inverted order.▆ Answers for reference:1)Sitting on the stairs was / On the stairs was sitting2)Over the wall came / flew3)Round the corner was4)Then finally came5)Under the table was lying6)At / On the top of (On top of) the hill stood2. Now correct the mistakes in the following sentences, if any. Write NONE under the correct sentence(s). ▆ Answers for reference:1)The beaver chews down trees to get food and material to build its home with.2)Do your parents think Tom is a nice boy to go out with? (Cross out him)3)The goals for which he has fought all his life seem unimportant to him now.4)NONE.5)The essay starts by asking a question, to which the author then gives a positive answer.ClozeComplete the following passage with words chosen from this unit. The initial letter of each is given.▆ Answers:1)haste2)state of a ffairs3)d istinguished4)m eeting of minds5)b lossom6)i nner c harm7)i ntimacy8)e motion9)a cquiring10)i deals11)a dmiration12)l asting13)affection14)f orge15)honor16)o verwhelmingTranslation1.Translate the following sentences into English, using the words and expressions given in brackets.▆ Answers for reference:1)In either friendship or love / In both friendship and love, you should never expect to take / receive themaximum while you give the minimum.2)I built all my hopes on his promise(s), only to find that he was not a man of sincerity at all.3)We took Mother to all the best hospitals we could find, but all our efforts were in vain; she failed tosurvive the disease.4)Valentine’s Day is an annual holiday celebrated on February 14, a perfect day to express love to theobject of your / one’s affection.5)In the information era, communications with far-away friends via e-mail can be almost / virtuallysimultaneous.6)Love needs to be nurtured, and the “eternal / everlasting love” that we all dream to have is not forgeduntil we learn to appreciate and tolerate the other.2.Translate the following paragraph into English, using the words and expressions in the box below.▆ Answers for reference:After dinner, we all sat around the hearth. Aunt Susan was still in the grief of losing Uncle Robert. In her soft voice she told us about their past years. Uncle Robert joined the army shortly after they were engaged. Given the critical situation at the time when lots of army men didn’t return alive, you can imagine how much horrified Aunt Susan was every day, and how much overjoyed she was to see Uncle Robert back safe and sound from the European battlefield. Then they got married and brought up five children. For all those years, their affection for each other grew stronger in the course of overcoming difficulties and hardships in life. I was fascinated by Aunt Susan’s story, which was totally different from my ideal of love. They practiced, in their daily life, giving and sharing instead of pursuing passion and romance, or making complaints. Amazingly, such love lasted through their whole life.Theme-Related WritingDo either one of the following two tasks after class.1. Based on Text A, write a passage about the different ways different generations handle male-female relationships. The following hints may be of some help.1) “our” parents’ generation (details mainly found in Para. 8);2) “my” generation (details mainly found in Paras. 3–7);3) the younger generation (details mainly found in Paras. 9–11).2. Study the following data on love and marriage based on a survey with girl students. Write a passage on the topic “What do girl students look for in love and life?”▆Sample Essay One:Male-female relations are indispensable to adults all through their lives. But different generations handle them differently. Our parents’generation lived in an era of constraints, restraints, respect, admiration, and plenty of romance. They kept a distance from people of the opposite gender in order to preserve the holiness of love and relationships.My generation, on the other hand, began with countless crushes for the opposite sex just because of their superficial charm. Harmless as they were, the love was as brief as soap bubbles. As we grew up, we came to the stage of developing real relationships, believing that love demanded a lot of give and not so much of take.By comparison, the younger generation is more open-minded and less restricted in handling the matter of love and relationships. They jump on the bandwagon of love with so much haste that it is difficult for them to distinguish between physical attraction and mental compatibilities.In short, the younger generation focuses more on physical beauty, closeness and passion, and they tend to seek what they want from the relationships. The other two generations give priority to inner charm, intimacy, emotion and sharing in dealing with relationships. (196 words)▆Sample Essay Two:What Do Girl Students Look for in Love and Life?In order to know about girl students’ opinion about love and life, a survey with girl students wasconducted in 2005 in two universities — Chongqing University of Technology and Business and East China Normal University. The survey sought answers to two questions: What do you look for first in a boyfriend? What’s the most important thing for a happy life?About one third of the students chose personality as the top factor in choosing a boyfriend, followed by 27 percent focusing on abilities. Next came common interests and goals, favoured by 17 percent, with only 14 percent of students claiming appearance to be uppermost in their minds. Fewer still, 11 percent, rated economic status as the first consideration.As to their views about a happy life, nearly seventy percent of the girls attached the greatest importance to marriage and family. “Career” was given top priority by just under 20 percent, while even fewer, around 9 percent, believed that money was the key to a happy life.Based on the survey, we may conclude that nowadays, girl students generally hold a rational attitude towards love and life. Admittedly, the improved material conditions of life explain why girls take economic status and money rather lightly. But contrary to the popular view that girls are more concerned about self-development in the workplace and social status, they still regard marriage and family life as central to a happy life. (235 words)Unit ThreeFriendshipEnhance Your Language AwarenessWords in ActionWorking with Words and Expressions5.In the box below are some of the words you have learned in this unit. Complete the following sentenceswith them. Change the form where necessary.▆ Answers:a)boundb)unfoldedc)possessingd)has surpassede)appointedf)virtuesg)had correspondedh)gazedi)keenj)graspedk)groundedl)sensiblem)commitmentsn)regulating6.In the box below are some of the words you have learned in this unit. Do you know how to use them inthe proper context? Now check for yourself by doing the blank-filling exercise. Change the form where necessary.▆ Answers:17)distinguish between18)checked up on19)torn down20)make a fortune21)all of a sudden22)lost track of23)Casting an eye over24)broke up25)take pleasure in26)described as27)turned up28)in so far as29)is under arrest30)pass on31)as to▆Increasing Your Word PowerThe preposition “as” is often used together with some verbs to describe the fact that sb./sth. has a particular function, role or job. Translate the following into Chinese, paying attention to the “verb… as”1.collocation.▆ Answers:1)accept…as 接受……为2)respect… as 尊重……为3)define…as 把……定义为4)describe… as 把……描述成5)picture… as 把……想象成6)regard … as 把……看作7)see…as 把……看作8)view … as 把……看作Now complete the following sentences by using the “verb + as” collocation.1)him both as a father and as a writer2)myself as a swan dancing on the lake3)the challenge as an opportunity to test his courage4)me as one of their family members5)it as a joke6)Mark as being in his late teens, tall and friendly to everyone7)as the greatest painter of his time8)love as a way of life, it as a way to feel2.Did you notice the suffix “-al” or “-ial” in the words “trial” and “arrival” in this unit? The suffix “–al”or “-ial” can be added to verbs to form nouns. Put down the noun forms of the following verbs in the space provided.▆“–al” or “–ial” from the above table.1)refusal2)arrivals3)removal4)dismissal5)survival6)proposal7)disposal8)approvalGrammar in Context1.In Unit 2 and Unit 3 you find the following sentences containing “no matter what”, “whenever” and“whatever.”Now complete the following sentences by translating the Chinese in the bracket into English, using “no matter what (who, which, how, etc.)” or “whatever (whoever, whichever, however, etc.) .”▆ Answers for reference:1)whichever tent you are not using now2)whoever comes / come first3)whichever / whatever condition our captain thought was the best4)Wherever / No matter where I go5)whatever wishes their child / children expresses/express6)However disappointed / No matter how disappointed you may feel about the surroundings /environment / situation7)Whoever breaks it8)whenever he concentrates on a problem2.The structure “It is…that / who…” is used to achieve emphasis, as shown in the following sentencestaken from Text A.Now correct the mistakes in the following sentences, if any. Write NONE under the correct sentence(s). ▆ Answers for reference:1)It is not luck but hard work that led him to today’s success.2)Prof. Moen argues that it is energy that makes the world go round.3)It was not until he had proved he was honest that he won the family’s trust.4)It was clearly the headmaster himself who/that opened the door for me.5)NONEClozeComplete the following passage with words and phrases chosen from Text A. The initial letter of each target word is given.▆ Answers:17)classical18)notion19)utility20)ground21)occurs22)goodness23)as to24)possesses25)bound26)mirror27)virtuous28)commitment29)moral excellenceTranslation1. Translate the following sentences into English, using the words and expressions given in brackets.▆ Answers for reference:16)The friendship grounded on common / shared interest does not break up easily. / It is not easy for thefriendship grounded on common / shared interest to break up.17)Children must learn to distinguish between violence and bravery / courage in computer games.18)There spring up so many new things every day in the world that it is no longer sensible to expect aperson to know / keep track of everything.19)Laws do not regulate such things as betrayal to friends; that is why there is what we call / is called “thecourt of morality”.20)Today’s culture is described as“fast-food culture”. Whatever they may be / are doing, people justpursue the greatest / maximum satisfaction within the shortest time.21)As the saying goes, there is no such thing as a free lunch. If you want something, go and earn / workfor it.a)Translate the following paragraph into English using the words and expressions in the box below.▆ Answers for reference:As is commonly acknowledged / It is commonly recognised that humans are social animals. Living together in a community, we naturally expect to have friends. As to what friendship is, we have read different definitions given by Aristotle, an ancient Greek philosopher,and Cicero, a Roman statesman. No one will deny that some people make friends simply for mutual utility. Once the ground for such friendship disappears, the friendship also breaks up. However, a lot more people long for “soul pals”— those who possess virtues and with whom we can go through trials and tribulations together. Such friendships keep us away from greed and violence and inspire us to have the courage of our convictions. Such is what we call “true friendship”. It is with such friends’ company that we find ourselves surpassing our old selves and becoming better persons / people.Theme-Related WritingDo either of the following two tasks after class.1.Suppose you were Jimmy Wells in Text B. Write about your friendship with Bob from childhood to themoment when Bob was arrested. You may follow the chronological sequence of events or use flashback — a narrative technique that allows a writer to present past events during current events. Be sure toinclude both facts and opinions in your writing.2.Write about one of your close friends according to the outline given below.1) a brief introduction of the friend2) the reason(s) why you have become friends3) the influence of the friendship upon your life▆ Sample essay for task 1:Bob and I became brother-like friends in our childhood. We played, dined and discussed our ambitions together. Once grown up, he started for the West to make his fortune while I became a policeman in New York. Before his departure, we had dinner together and we agreed that we would meet at the same place exactly twenty years from that date and time, no matter what our conditions might be or from what distance we might have to come.Then came the day we were supposed to meet. I was on my beat then. Walking up to the appointed place which had been turned into a hardware store, I saw a man standing there with an unlighted cigar in his mouth. Before I could speak, he told me that he was waiting for a friend by the name of Jimmy Wells. When he struck a match to light his cigar, I saw a pale face with keen eyes and a scar. I recognized him immediately. It was Bob, and it was also the face of the man wanted by the Chicago Police. For a moment I felt like telling him to escape right away. After all, we had been friends for so many years and he had traveled all the way to see me! But then my sense of duty told me the right thing to do. I said good-bye to him and continued my patrol, his last words still ringing in my ear: “I’ll wait for half an hour. Jimmy will keep his promise if he’s alive…” I then sent for a plain clothes man and had Bob arrested.（270 words）▆ Sample essay for task 2:An Important Friend in My LifeLi Qiang, one of my classmates, is fun to be with. He is always wearing a broad smile as if life is forever “sunshine and butterflies.” One day, I revealed to him my worries and anxieties: I, an ordinary-looking girl, was 177 centimeters tall, even taller than any of the boys in my class. I thought no boy would like to date me. Besides, I was very poor at my academic courses.He suggested that I should learn to be myself and then he introduced me to a fashion show team of the university. Encouraged, I decided to change myself. After a 3-month training program on weekends, I could perform beautifully as a model, and surprisingly, I could concentrate on the required academic courses as well. The applauses I won at each fashion show and the scholarship I earned proved that being myself was terrific. Since then, my life has changed a lot. Thus, Li Qiang became an important friend of mine.Last semester, we began to help young people who suffer pressures from physical defects, academic failures or financial problems. We set up a Confidence Club. Those who come to us for help find our work definitely beneficial. Our friendship has led me into a sparkling, rewarding life. (209 words)。
综合商务英语教程第三册unit 3
III. Reading
• Read the article again and answer the following
questions.
• 1 What is the main subject of the article? • 2 Before recruiting for a new or existing position, what
• V. Speaking
• B. Work in pairs. The recruiter announces
the job description through advertisements. What is the best way to search for a job? Choose one or two, and discuss the advantages and disadvantages with your partner.
•
• VI. Writing
• Write an application letter of your own,
and share it with your classmates to make some improvement. Be sure of using the structure and expressions above.
demand, insist, order, recommend, suggest and wish.
• Examples: • • I wish it were still in use.
• IV. Language Focus
• (subjunctive mood --"it was" becomes "it were") • • The board recommended that the motion be passed
体验商务英语综合教程3-课文翻译（全）
第一单元欧洲制造除顶级奢侈品牌外几乎所有的时尚品牌都或者已经在亚洲生产，或者正在考虑这样做。
美国皮具制造商蔻驰（Coach）是一个典型的例子。
在过去的五年中，它通过完全在低成本市场生产已经提高了毛利率。
2002年3月它关闭了在波多黎各拉雷斯的工厂（公司拥有的最后一家工厂），将所有产品全部外包。
巴宝莉（Burber ry）在亚洲有许多特许授权安排，2000年它决定给日本三洋公司的特许授权延长十年。
这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。
但是同时，日本的顾客却偏爱该集团欧洲生产的产品。
为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
在《金融时报》的采访中，许多企业高管表示，消费者认为顶级的奢侈品牌来自欧洲，在亚洲尤为如此。
古琦（Gucci）的多米尼克·德索尔说：“无论如何，亚洲的消费者只相信：奢侈品来自欧洲，而且一定是那里制造的最好。
” 古琦的控股公司（Pinaul t Printe mps Redout e）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。
然而一些业内人士认识到，就算对豪华奢侈品牌而言，这种变化也将来临。
普拉达（Prada）的首席执行官帕特里齐奥·埃特里说：“‘意大利制造’的标签很重要，但我们真正提供的是一种风格，风格是文化的表现”。
因此，他认识到高品质的时尚产品并非总是要在意大利生产。
欧洲工商管理学院市场营销系的Am itava Chatto padhy ay教授说：“品牌就是消费者心中的一系列联想，其中之一就是原产地。
对于奢侈品，品牌的作用至关重要。
破坏它是一种弥天大罪。
体验商务英语综合教程3中文双语对照版
体验商务英语综合教程3 第二版双语对照版Unit1 Made in Europe 欧洲制造Almost every fashion label outside the top super-luxury brands is either already manufacturing in Asia or 5 thinking of it. Coach, the US leather goods maker, is a classic example. Over the past five years, it has lifted all its gross margins by manufacturing solely in low-cost markets. In March 2002 it closed its factory in Lares, Puerto Rico, its last company-owned plant, and outsources all its products.除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
Burberry has many Asian licensing arrangements. In 2000 it decided to renew Sanyo's Japanese licence for ten years. This means that almost half of Burberry's sales at retail value will continue to be produced under license in Asia. At the same time however, Japanese consumers prefer the group's European-made products.巴宝莉（Burberry）在亚洲持有许多许可授权安排。
世纪商务英语第三册综合教程 第四版 Unit 3 Advertising
to reach with your ads? What would you like them to think and perceive about your benefits products (this should be in terms of 9_____________ to them, not you)? How can
A. Tide
B. Bleach
C. Whiter
D. Tommy
( C ) 2. What does “it’ll knock your sock off ” mean ? A. It will make your sock broken. B. It will make your sock dirtier. C. It will make your sock much cleaner. D. It will make your sock larger.
ቤተ መጻሕፍቲ ባይዱ
Unit 3
Advertising
Lead-in
overall a. 总的，全面的 convey v. 传达，交流 budget v. 做预算 perceive v. 认知，理解；察觉 newsletter n. (给特定读者定期寄发的)简报，通讯 poster n. 海报
products release n. 产品发布会
media used by the advertisers are newspapers, magazines, television, radio,
and posters etc.
Unit 3
Advertising
1 2 3 4 5
Lead-in
Text A
Text B Practical Writing Time for Fun
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读写部分课文
沃尔玛公司的性别鸿沟
格蕾琴·亚当斯有不少事情要对沃尔玛抱怨，但她觉得最好从女性员工的待遇开始。
有4个孩子的她于1993年在俄克拉荷马州斯蒂沃特的一家沃尔玛分店得到了一份以小时计酬的工作，并很快被提升为该分店熟食部的头目。
没多久她便管理着60名员工，并在国内四处奔波，负责培训数百人。
当得知她培训过的一名男性员工比她多挣3500美元时，她被告知“那是偶然情况”。
但当其他男同事的薪金陆续超越了她时，她的薪金却从没超过6万美元，也一直没有得到许诺给她的分店经理的职位。
57岁的亚当斯说，她抱怨时，“他们告诉我爱去哪就去哪”。
2001年底她辞职了。
但是亚当斯可能还是会笑到最后。
这个作为全美最大私企雇主的零售业巨头已经受到媒体针对其雇佣政策长达一年的诘难。
有30余桩诉讼案指控它蒙骗员工，克扣加班工资。
在俄勒冈州的一桩诉讼案中，沃尔玛被发现强迫员工先刷卡下班然后再回去加班，不计入工时。
一项联邦调查发现，在数十家分店中，沃尔玛与一些招募非法移民的承包商合作。
目前旧金山的一名联邦法官已经作出裁决，一桩由6名女性于1996年提出的性别歧视诉讼案可作为一起集体诉讼案代表沃尔玛所有在职和离职的女性员工提出诉讼。
这桩集体诉讼案原告人数达160万人，将使之成为美国历史上最大的一桩个人争取公民权利的诉讼案。
根据埃伦·罗森的观点，沃尔玛的诸多问题在很多方面均源自其创始人萨姆·沃尔顿所培育的保守的、带南方色彩的企业文化。
埃伦·罗森目前正在就女性在包括沃尔玛在内的美国零售公司里的角色问题撰写一本书。
守旧的价值观是引起黛博拉·桑布拉纳不满的因素之一；37岁的她已受雇于北卡罗莱纳州威尔逊的沃尔玛分店达11年之久。
有一次，她写了封短信要求增派人手对女士贴身内衣进行分类。
短信被退了回来，上面潦草地写着一句大男人主义的话。
桑布拉纳说，一位男同事承认此举是他的所为，但“他不但没有受到批评，反而还被提升为副经理”。
桑布拉纳跟亚当斯一样，还不是性别歧视诉讼案的主要原告。
一直以它的笑脸标志著称的沃尔玛还面临着其他一些指控。
到目前为止，它已经成功抵制了一些工会组织。
以小时计酬雇员的平均工资勉强超过为那些已成家的人设定的联邦贫困线水平，而公司的健康保险费用十分高昂，只有一半员工参保。
员工们指控说，他们夜里被强行留在店里，经理们还为不超过预算而暗地里在工时卡上“做手脚”。
沃尔玛试图淡化这些指控，暗示它们都是伴随成功的自然产物。
人力资源部主管科尔曼·彼得森上个月退休前在接受采访中说，一个有如此规模、如此地位的企业，“要想没有一点不和谐的声音是不现实的”。
沃尔玛否认虐待员工，并计划对法院就性别歧视诉讼案所作出的集体诉讼裁决进行上诉。
公司女发言人萨拉·克拉克说：“公司不宽恕任何意义上的歧视。
”她还补充道，女性员工在沃尔玛能得到公平的提升和薪金。
有一些沃尔玛员工赞同她的说法。
50岁的布伦达·道宾斯是威尔逊分店的时薪雇员，她说：“我在这里得到各种的机会，我一直受到公平的对待。
”然而，沃尔玛对一些雇佣操作手法的改革暗示它正对批评作出回应。
六月份，公司调整了许多岗位的薪酬，今年稍后其工作岗位电子公告系统将告知员工开放的职位申请。
它还设立了一个部门以提高多元化。
首席执行官H·李·小斯各特已经对执行官们发出警告，如果他们不能达到多元化的目标，奖金将被扣减。
即使大桩的诉讼也不可能动摇沃尔玛，这个在最近财政年度录得9亿美元营利的公司。
但是，它的底线将会因为这些诉讼案而重新划定。
这些性别歧视案将带来数千万美元的调解费用，原告的代理律师约瑟夫·塞勒斯称。
沃尔玛作为一个苛刻雇主的形象，加上人们对不公平竞争的担忧，已经在芝加哥、达拉斯和加州因格伍德等地的社区掀起轩然大波，以致阻
碍新店的建设。
得益于沃尔玛的龙头地位，这些案件的结果将影响全球的公司对待员工的政策。
沃尔玛的前雇员亚当斯正致力于联合所有沃尔玛分店的员工；她说：“重要的是越来多人知道真相。
他们终于看到笑脸背后的真正面目。
”而这些日子里，它笑得不太灿烂。