商务英语综合教程3
商务英语综合教程3freud, folly and fina
商务英语综合教程3freud, folly and fina1、My dog is very _______. It is safe to touch it if you want to. [单选题] *A. luckyB. deliciousC. friendly(正确答案)D. helpful2、_____ is not known yet. [单选题] *A. Although he is serious about itB. No matter how we will do the taskC. Whether we will go outing or not(正确答案)D. Unless they come to see us3、It’s raining heavily outside. Don’t leave _______ it stops. [单选题] *A. whileB. sinceC. until(正确答案)D. when4、( ) What other books have you read___ this English novel? [单选题] *A. besides(正确答案)B. exceptC.inD. about5、Nick has always been good _______ finding cheap flights. [单选题] *A. at(正确答案)B. forC. withD. to6、You cannot see the doctor _____ you have made an appointment with him. [单选题] *A. exceptB.evenC. howeverD.unless(正确答案)7、I don’t know how to improve my English. Can I ask you for some _______? [单选题] *A. answersB. advice(正确答案)C. questionsD. words8、Stephanie _______ going shopping to staying at home. [单选题] *A. prefers(正确答案)B. likesC. preferD. instead9、—Can you play the violin at the art festival?—No, I ______. But I am good at playing the drums.（）[单选题] *A. canB. can’t(正确答案)C. doD. don’t10、This kind of work _______ skills and speed. [单选题] *A. looks forB. waits forC. calls for(正确答案)D. cares for11、If you don’t feel well, you’d better ask a ______ for help. [单选题] *A. policemanB. driverC. pilotD. doctor(正确答案)12、—I can’t always get good grades. What should I do?—The more ______ you are under, the worse grades you may get. So take it easy!（）[单选题] *A. wasteB. interestC. stress(正确答案)D. fairness13、Either you or the president（）the prizes to these gifted winners at the meeting. [单选题] *A. is handing outB. are to hand outC. are handing outD. is to hand out(正确答案)14、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried15、—Can you play tennis? —______, but I’m good at football.（）[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t16、You have coughed for several days, Bill. Stop smoking, _______ you’ll get better soon. [单选题] *A. butB. afterC. orD. and(正确答案)17、Alice hopes to _______ more friends at her new school. [单选题] *A. visitB. make(正确答案)C. missD. take18、Finally he had to break his promise. [单选题] *A. 计划B. 花瓶C. 习惯D. 诺言(正确答案)19、( ) The Great Wall was listed by the UNESCO as ___ World Heritage Site. [单选题]*A. a(正确答案)B. theC.\D.an20、( ) No matter _____ hard it may be, I will carry it out. [单选题] *A whatB whateverC how(正确答案)D however21、I _______ Zhang Hua in the bookstore last Sunday. [单选题] *A. meetB. meetingC. meetedD. met(正确答案)22、He is going to _______ a party this evening. [单选题] *A. hold(正确答案)B. makeC. needD. hear23、--_______ does Ben go to school?--By bus. [单选题] *A. How(正确答案)B. WhatC. WhereD. Why24、Customers see location as the first factor when_____a decision about buying a house. [单选题] *A.makeB.to makeC.making(正确答案)D.made25、The teacher has his students_____a composition every other week. [单选题] *A.to writeB.writtenC.writingD.write(正确答案)26、In 2019 we moved to Boston,（）my grandparents are living. [单选题] *A. whoB. whenC. where(正确答案)D. for which27、The manager was quite satisfied with his job. [单选题] *A. 担心的B. 满意的(正确答案)C. 高兴的D. 放心的28、( ) ----Would you like___ tea? ----No, thanks. I have drunk two____. [单选题] *A. any, bottles of orangeB. some, bottles of orange(正确答案)C. many, bottles of orangesD. few, bottle of oranges29、45．—Let's make a cake ________ our mother ________ Mother's Day.—Good idea. [单选题] *A．with; forB．for; on(正确答案)C．to; onD．for; in30、15．The restaurant ________ many complaints because of the terrible service since last month. [单选题] *A．receivesB．is receivingC．has received(正确答案)D．will receive。
商务英语综合教程Unit 3 IMF at a Glance
Staff: Approximately 2,600 from 110 countries
Text
Unit 3 IMF at a Glance
Managing Director: Michel Camdessus assumed office in 1987
Unit Three
IMF at a Glance
Unit 3 IMF at a Glance
Introduction
In the summer of 1944, the United States government called for conference called United Nations Monetary and Financial Conference in history, where the Bretton Woods Agreement was reached, namely, IMF agreement. The western industrialized nations realized that foreign trade would be necessary to quickly and effectively heal the wounds of war. In order to create a calm and stable foreign exchange market, officials from forty-five nations assembled for a historic meeting at Bretton Woods New Hampshire in the United States. In our daily life, we meet various kinds of advertisements every day. They have become an important part of our lives and economy. It’s difficult to say whether ads play good or bad roles in our lives.
新视野商务英语综合教程3_U2教师用书
Unit 2NegotiationsLead-inTask 1Suggested AnswersTask 2Key1. 订货2. 发盘3. 还盘4. 询价5. 购货合同6. 销售确认书Reading AStarting PointTask 1Translation主要的个人及团队谈判风格在过去几十年里，商品交易会一直被公认为是最有效的营销手段之一。
但近几年情况发生了变化：出于安全和成本的考虑，不少商家都在缩减参展次数，转而将目光投向互联网。
谈判员及其谈判团队必须选择一种能最大限度服务于其谈判目标的谈判风格，在确保对手不会放弃此次谈判的前提下，从对手那儿获取最大的让步。
然而，同一种谈判风格并不适用于所有场合，而每一次谈判也并不是所有风格都适用。
谈判员必须要懂得变通，能够根据情况的变化调整谈判风格。
对自身进行真实而全面的评估，有利于谈判人员选择最适用的谈判风格。
主要的个人谈判风格包括:进攻型、顺从型、被动型、胁迫型、技巧型、财务型、顽固型、实务型及傲慢型。
以被动型为例。
在谈判桌上，被动型的谈判人员并非如他们表面所展示的那样。
这种风格往往被发展中的、合同律法尚未完善的经济体所运用。
被动型谈判员往往会使对方误以为双方已达成共识，故而使对方将一切底牌亮到谈判桌上。
而被动的一方并不亮牌，只是频频点头，使对方认为双方已达成共识。
但点头仅仅表示他们听明白了。
一旦一切底牌亮出，先前被动的一方便开始挑选对自己有利的条款，而就那些他们未能接受的条款开始展开主动积极、甚至是攻势凶猛的谈判。
顽固型是谈判员偏好的另一种风格。
某些谈判员会利用固执掩盖他们真正的动机，分散对手的注意力。
另一种方式是在某些原本被视为无谈判余地的点上进行让步。
这种做法有利于谈判员以回报为理由，从对手那边获取更多重大的让步。
主要的团队谈判风格包括:舆论统一型、牛仔型、逐个击破型和软硬兼施型。
尽管“牛仔”一词带有强烈的个人主义色彩，貌似不大适用于商务领域，在国际商务谈判中，牛仔型的谈判风格就意味着由“路线总指挥”(通常都是由首席谈判员来担任)整合反对意见，并使对方按首席谈判员指定的方向前进。
商务英语综合教程3答案
商务英语综合教程3答案【篇一：商务英语综合教程3】ss=txt>一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:intermediate business english course book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
商务英语综合教程3
商务英语综合教程3
商务英语综合教程3是一本涵盖商务英语各个方面的教材。
它为学生提供了系统学习商务英语的机会，帮助他们提升沟通能力，掌握商务专业知识，并了解国际商务环境。
该教材分为若干单元，每个单元聚焦于一个特定的主题，如商务会议、市场营销、国际贸易等。
每个单元都包含了听力、口语、阅读和写作等多个方面的学习内容。
学生可以通过听取录音材料、参与课堂讨论、阅读相关文本和写作练习来提高自己的语言运用能力。
在商务英语综合教程3中，学生将学习到各种商务场景下的实用英语表达方式。
他们将学会如何组织和参与商务会议，进行市场调研，撰写商务报告等。
此外，该教材还介绍了一些国际商务的基本原理和实践问题，如关税、贸易协定、国际市场等。
教材还提供了大量的真实商务案例和实例，以帮助学生将所学知识应用到实践中。
通过分析和讨论这些案例，学生可以更好地理解商务英语的应用领域，并且获得解决实际问题的能力。
商务英语综合教程3注重培养学生的团队合作能力和跨文化沟通技巧。
学生将通过小组讨论、角色扮演等活动来提高自己的合作能力，并了解不同文化下的商务礼仪和交际习惯。
总的来说，商务英语综合教程3是一本全面、实用的商务英语教材。
通过学习这本教材，学生将能够提升自己的商务英语水平，并为未来的商务工作做好准备。
商务英语综合教程杨翠萍主编第三册Unit_2
2. What do you think are the criteria of a successful entrepreneur? • Total capital of his business • High rate of profit margin • Sales value • Technological advancement level • Corporate culture • Realization of social responsibility • Number of branches in overseas market • Market share • To be a listed company
1. What is an entrepreneur? • a person who sets up a business or businesses, taking on greater than normal financial risks in order to do so企业家，企业创办人 • ■a promoter in the entertainment industry • （娱乐业的）承办人，主办者
Paragraph 13-15
• What does the writer mean by having confidence in his venture? • Cite Chinese food industry for example to show that this point is not a belief of the entrepreneurs (三鹿、湖南茶油，圣元，冠生 园，奥康皮鞋） • Is it a problem of corporate integrity/ or simply a problem of quality?
商务英语综合教程第三册课件 Unit 2 International Marketing
商务英语综合教程 （第三册）
Unit 2 International Marketing (1)
Warm-up Activities Notes of Text Text Analysis Exercises Writing
Company Logo
Unit 2 International Marketing (5)
• 7. kiosks：该词源于土耳其语，原意为路边无人 看管的书报摊，现引申为一种自助的概念：自助服 务机，信息服务亭。提供产品或储存信息及提供媒 体展示的自助式服务设备（self-service devices）。具体来看，这种自助式服务设备整合 了各式软硬件设备，以影片、图片、文字、音乐等 多媒体数据库形成的互动环境，提供各类产品贩售 或是信息服务。
Company Logo
Unit 2 International Marketing (2)
Warm-up Activities
1. Pair work
Explain how companies identify attractive market segments and choose a target marketing strategy.
Company Logo
Unit 2 International Marketing (7)
(1) Are you ready to participate in the mad shopping frenzy that we partake in every year, not only on Black Friday but all holiday season long?
Unit-6-商务英语综合教程(3)
1. About the Author
Wassily Kandinsky (1866－1944) Russian painter, print marker and art theorist. One of the most famous 20th century artists, he is credited with painting the first modern abstract works.
Earlier age.
This all-important spark of inner life today is at present only a spark. Our minds, which are even now only just awakening after years of materialism, are infected with the despair of unbelief, of lack of purpose and ideal. The nightmare of materialism, wthheigcuhlfohfadsartkunrensserdeatlhitey. life of the universe into an evil, useless game, is not yet past; it holds the awakening
① About the Author ② Concerning the Spiritual in Art (1911) by Kandinsky ③ Robert Schumann (1810–1856) ④ L e o To lst oy (1 8 28 –1910) ⑤ Art for art’s sake
• Can Art Be Commercialized
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《体验商务英语综合教程》课程教学大纲一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:Intermediate Business English Course Book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
难点在于学生要能灵活地运用自己所学的语言和商务知识，将自己的经历和观点融入交际活动之中，在提高语言表达能力的同时还要提高自己的交际能力。
（四）课程教学方法与手段（1）强调课堂教学应以学生为主体而以教师为主导，改变以教师为中心的教学模式。
教师要在教学中充分发挥学生的能动性、创造性，培养学生的自主性、独立性和合作精神，教师要采用灵活多样的教学方式（启发式、讨论式、发现式、研究式等），引导学生在主动积极的思维活动中获取知识、掌握学习方法。
（2）教师应对学生的课外学习和课外实践活动加强指导和组织，加强计划性。
（3）重视计算机和网络技术在更新教学内容、改变学习方式、培养学习自觉性、提高教学效率和教师自身业务素质中的重要作用。
现代教育技术将为现有的教学方式和手段提供重要的补充。
（六）本课程与其它课程的联系本课程为商务英语专业高年级学生的综合英语教程。
本专业学生在完成前两年的英语基础课程的学习的基础上，开始学习这门课程。
本课程与一、二年级的综合英语课程相衔接，由单纯的英语语言学习过渡到语言和商务相结合的学习模式。
为了达到预期的学习效果，学生在学习本课程之前，应完成综合英语、阅读、视听说等课程的学习，打好良好的语言基础。
同时还应具备基础的商务知识，这样才能达到事半功倍的效果。
（七）教材与主要参考书David Cotton David Falvey Simon Kent主编《Market Leader》（第二版），高等教育出版社2012参考书：1．王立非主编《商务英语综合教程》1-4册上海外语教育出版社20102. 叶兴国、王光林总主编《高级综合商务英语》外语教学与研究出版社20123. 叶兴国主编《商务英语阅读教程》上海外语教育出版社2010（八）说明本课程是专业基础课考核形式：综合评定评分办法：平时考查占30%（主要考察课堂参与、任务完成情况），期末考试占70%三、教学内容纲要《体验商务英语综合教程3》教学内容纲要Unit 1 Brands1、Discussion: Talk about your favorite brands; Discuss two authentic product promotions2、Texts: Outsourcing production; Listening: An interview with a brand consultant3、Language Work: Words that go with brand and product; Present simple and present continuous4、Skills: Taking part in meetings 15、Case Study: Caferoma: Solve the problems of a leading brand; Writing: e-mailUnit 2 Travel1、Discussion: Talk about your travel experience2、Texts: Air rage- Guardian; Listening: A business traveler’s priorities3、Language Work: British and American travel words; Talking about future4、Skills: Making arrangements on the telephone5、Case Study: Work, rest and play: Choose a suitable hotel for a seminar in France; Writing: e-mailUnit 3 Organization1、Discussion: Rank status symbols in order of importance2、Texts: Flexibility in the workplace; Listening: An interview with the partner of a management consultancy3、Language Work: Words and expressions to describe company structure; Noun combinations4、Skills: Socialising: introductions and networking5、Case Study: Auric Bank: Choose the best way to reorganize customer services; Writing: reportUnit 4 Change1、Discussion: Discuss attitudes to change in general and at work2、Texts: Change in retailing; Listening: An interview with a business transformation director3、Language Work: Words for describing change; Past simple and present perfect4、Skills: Taking part in meetings 25、Case Study: Acquiring Metrot; Writing: action minutesUnit 5 Money1、Discussion: Do a quiz and discuss attitudes to money2、Texts: Two financial reports; Listening: An interview with the founder of a finance firm3、Language Work: Words and expressions for talking about finance; Describing trends4、Skills: Dealing with figures5、Case Study: Angel Investments: Choose a company to invest in; Writing: e-mailUnit 6 Advertising1、Discussion: Discuss authentic advertisements; Discuss good and bad advertising practices2、Texts: Successful advertising; Listening: An interview with the head of planning at an advertising agency3、Language Work: Words and expressions for talking about advertising; Articles: a, an, the, zero article4、Skills: Starting presentations5、Case Study: Focus advertising: Create and present an advertising campaign; Writing: summaryUnit 7 Cultures1、Discussion: Discuss the importance of cultural awareness in business2、Texts: Advice for doing business across cultures; Listening: An interview with a trainer in cultural awareness3、Language Work: Idioms for talking about business relationships; Modals of advice, obligation, and necessity4、Skills: Social English5、Case Study: Visitors from China: Plan a visit by a Chinese; Writing: e-mailUnit 8 Employment1、Discussion: Choose the most important qualities for getting a job; Describe best worst experiences at work2、Texts: Retaining good staff; Listening: An interview with an executive search consultant3、Language Work: Words to describe the recruitment process and personal character; Indirect questions and statements4、Skills: Managing meetings5、Case Study: Slim Gyms: Choose the best candidate for the job of GeneralManager; Writing: letterUnit 9 Trade1、Discussion: Discuss ideas about globalisation2、Texts: Fair trade; Listening: An interview with an expert on negotiating3、Language Work: Words for talking about international trade; Conditions4、Skills: Negotiating5、Case Study: Ashbury Guitars: Negotiate a deal with an overseas guitarmanufacturer; Writing: e-mailUnit 10 Discuss ideas of quality1、Discussion: Discuss ideas of quality2、Texts: Old-fashioned quality; Listening: An interview with the Senior Vice President of a prestigious hotel chain3、Language Work: Words for talking about quality control and customer service; Gerunds and infinitives4、Skills: Complaining on the telephone5、Case Study: Brookfield Airport: Work out an action plan following complaints from passengers; Writing: reportUnit 11 Ethnics1、Discussion: Discuss questions of ethics at work; Rank a list of unethical activities2、Texts: Business ethics; Listening: An interview with a bank executive3、Language Work: Words to do with honesty or dishonesty; Narrative tenses4、Skills: Problem-solving5、Case Study: Profit or principle? Decide if a manger has acted unethically and what action to take; Writing: reportUnit 12 Leadership1、Discussion: Discuss the qualities of good leadership2、Texts: Profile of a leading Chief Executive; Listening: An interview with the an expert in leadership training3、Language Work: Words to describe character; Relative clauses4、Skills: Decision-making5、Case Study: Orbit records: Discuss ideas to save a falling music retailer;Writing: e-mailUnit 13 Innovation1、Discussion: Talk about innovations in your daily life and in the twentieth century2、Texts: In-company innovation; Listening: An interview with an expert on presentations3、Language Work: Words and expressions to describe innovations; Passives4、Skills: Presentation techniques5、Case Study: Style is everything: Prepare a product presentation for acompetition; Writing: short article or press releaseUnit 14 Competition1、Discussion: Do a quiz on how competitive you are2、Texts: Losing competitive edge; Listening: An interview with the Marketing Manager of a credit card business3、Language Work: Idioms from sport to describe competition; Modals ofprobability4、Skills: Negotiating5、Case Study: Beverley Watches: Choose the best supplier; Writing: e-mail大纲制订人：熊英大纲审定人：制订日期：2014年7月。