商务英语综合教程第一学期习题答案
职通商务英语综合教程1第三版答案
职通商务英语综合教程1第三版答案1、Bill Gates is often thought to be the richest man in the world. _____, his personal life seems not luxury. [单选题] *A. MoreoverB. ThereforeC. However(正确答案)D. Besides2、There _____ wrong with my radio. [单选题] *A. are somethingB. are anythingC. is anythingD. is something(正确答案)3、He doesn’t feel well. He has a _______ nose. [单选题] *A. runingB. rainingC. runny(正确答案)D. rainy4、Jane and Tom _______ my friends. [单选题] *A. amB. isC. are(正确答案)D. was5、-We’ve spent too much money recently–well,it isn’t surprising. Our friend and relatives_______around all the time [单选题] *ingB. had comeC. were comingD have been coming(正确答案)6、The reason I didn't attend the lecture was simply _____ I got a bad cold that day. [单选题] *A. becauseB. asC. that(正确答案)D. for7、More than one student_____absent from the class yesterday due to the flu. [单选题] *A.areB.hasC.isD.was(正确答案)8、There was a time（）I wondered why I would like to do this boring job. [单选题] *A. whichB. whyC. whereD. when(正确答案)9、It was _____ that the policy of reform and opening up came into being in China. [单选题] *A. in the 1970s(正确答案)B. in 1970sC. in the 1970s'D. in 1970's10、Just use this room for the time being ,and we’ll offer you a larger one _______it becomes available [单选题] *A. as soon as(正确答案)B unless .C as far asD until11、I always make my daughter ______ her own room.（）[单选题] *A. to cleanB. cleaningC. cleansD. clean(正确答案)12、I paint a lot of pictures. [单选题] *A. 评论B. 注意C. 悬挂D. 画(正确答案)13、Grandpa pointed to the hospital and said, “That’s _______ I was born?”[单选题] *A. whenB. howC. whyD. where(正确答案)14、What do you think of the idea that _____ honest man who married and brought up a large family did more service than he who continued single and only talked of _____ population. [单选题] *A. a, /B. an, /C. a, theD. an, the(正确答案)15、62．--There is? ? ? ? ? sale on in the shop today. Let’s go together.--Please wait? ? ? ? ? ?minute. I’ll finish my homework first. [单选题] *A．a; theB．a; a(正确答案)C．the; aD．the; the16、53．On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] *A．something else(正确答案)B．else somethingC．everything elseD．else everything17、Mr. Bliss became the first person to die in a car accident. [单选题] *A. 事故(正确答案)B. 竞赛C. 检阅D. 交易18、Almost every one of us could see her anxiety from the（）on her face. [单选题] *A. appearanceB. feelingC. movementD. expression(正确答案)19、Have you done something _______ on the weekends? [单选题] *A. special(正确答案)B. soreC. convenientD. slim20、The famous writer, _____ writings for China Daily I appreciate a lot , is invited to give a speech in our university. [单选题] *A. thatC. whomD. who21、Sorry, I can't accept your invitation. [单选题] *A. 礼物B. 观点C. 邀请(正确答案)D. 好意22、65．There is a big sale on in the shop! Every-thing is ________ price. [单选题] *A．bigB．fullC．zeroD．half(正确答案)23、—Why do you call him Mr. Know?—______ he knows almost everything that we want to know.（）[单选题] *A. SoB. OrC. But24、—_____ will the bus arrive? —In four minutes. [单选题] *A. How longB. How oftenC. How soon(正确答案)D. How far25、23．Susan doesn’t like cartoons. She would rather ______ Space War”. [单选题] * A．see (正确答案)B．seesC．seeingD．to see26、—What’s the matter with that boy?—______.（）[单选题] *A. He is watching TV in his roomB. He takes his temperatureC. He was playing a toy carD. He hurt his right leg(正确答案)27、How beautiful the flowers are! Let’s take some _______. [单选题] *A. photos(正确答案)B. potatoesC. paintingsD. tomatoes28、Alice hopes to _______ more friends at her new school. [单选题] *A. visitB. make(正确答案)C. missD. take29、Comparatively speaking, of the three civil servants, the girl with long hair is _____. [单选题] *A. more helpfulB. extremely helpfulC. very helpfulD. the most helpful(正确答案)30、It was _____the policeman came_____the parents knew what had happened to their son. [单选题] *A.before…asB. until…whenC. not until…that(正确答案)D.until…that。
_高级综合商务英语1_参考答案-Unit 1-副本
Unit 1 GlobalizationLead-in1. Quiz1) B 2) C 3) D 4) A 5) A2. A Mini CaseSuggested answers:●As Zara continues to expand, it might have to open other distribution centers onother continents. Language, culture, and work relations may vary significantly from the closely-managed operation currently in place in Spain. The company may run into more specific challenges in accommodating customers‘requirements due to a lack of cultural sensitivity. Zara‘s expansion globally may pose the challenge of moving from a more centralized management style to a more global style.●Lorena needs to ensure that she has a truly international team in place withmembers from both multilingual and multicultural background; draw up a plan on how global logistics will support global expansion; start a succession plan and train new logistics managers who could be ready to take on overseas responsibilities; and encourage store managers to include suggestions on cultural specifics which may help in making the final product and brand expansion successful.Text AI.Reading Comprehension1.Determine whether the following statements are true or false. Write a T fortrue, an F for false, and an NG for not given.1) T 2) F 3) T 4) F 5) F 6) T 7) T 8) F 9) T 10) NG2.Essay Questions1)The modern multinational companies have had passed through three phases. Firstcame the 19th-century ―international model‖, with firms based in their home country and selling goods through overseas sales offices. This was followed by the classic multinational firm in which the parent company created smaller versions of itself in countries around the world. And now it has been replaced by a single integrated global entity in which the firm will move people and jobs anywhere in the world, based on the right cost, the right skills and the right business environment.2)The big attractions from emerging markets are low-cost labor, highly skilledpersonnel, and a chance to cooperate with the government as a potential customer.3)They are lacking the management talents who can practice and support businessoperating models that will allow them to generate profitable growth in more mature markets over the long term.4)The single biggest challenge facing Western multinationals is the lack ofemerging-market experience in their senior ranks. Moreover, multinationals have great trouble retaining the managers they do have in emerging markets.―Well-trained, good, honest people are scarce in emerging markets. Multinationals are better at training these people than emerging-market companies, which prefer to poach them once they are trained.‖II.Blank-filling: Complete the following sentences with the words given in the box. Change the form when necessary.1) cutting-edge 2) commoditized 3) aggressive 4) forge 5) benchmark 6) blueprint 7) expatriates 8) deploy 9) ferocious 10) substantial III.Paraphrasing1.Rewriting: Rewrite the underlined part of each sentence in your own words.1) ―In the 97 years of the company‘s history, never had a particular kind of product or merchandise been managed outside the U.S.,‖he says excitedly, noting that ―Latin America now reports to Shanghai.‖2) But the assault on its services business led by a trio of Indian outsourcing upstarts, Tata Consulting Services, Infosys and Wipro, posed a big threat to the field that might be the main sources of growth for the company as expected by Mr. Palmisano.3) In many emerging markets the most attractive potential customer is the government, because of the government‘s urgent needs to improve the infrastructure facilities in a wide range, from the mobile telephone networks to roads, airports and ports, energy and water supply.4) A 2007 study of China‘s top 200 publicly traded companies found that it is still difficult even for the leading companies in China to compete with those global giants.5) American multinationals now have a ―ferocious interest in attracting non-Americans to the board‖, but they can find only a few qualified executives from the European countries, not to mention those from emerging markets.2. Sentence Transformation: Complete the following sentences based on the structures given.1) Because of the fact that hot labor markets in emerging markets are causing extremely high turnover rates, every big multinational is aiming to win the ―war for talent‖ and taking it as one of the most urgent issues.2) It is believed that as a big multinational company it enjoys advantages in recruiting and retaining talented managers than the local competitors.3) Despite the growth of their revenue which increased on the back of China‘s continued economic growth, they could only create half of the value of their global competitors.4) No longer the ―young bucks or retirement-posing types‖as they used to be,nowadays the expatriate managers appointed by multinationals to work in emerging markets are generally of a much higher quality.5) Compared with those old multinationals, the firms in emerging markets are typically lacking the depth of management talent, though the founders are often impressive.IV.Translation1.Sentence Translation1) 这一雄心勃勃的策略是对来自新兴市场的激烈竞争做出的回应。
高级综合商务英语1unit4课后答案
高级综合商务英语1unit4课后答案1、John had planned to leave, but he decided to stay in the hotel for（）two days because of the heavy rain. [单选题] *A. otherB. the otherC. another(正确答案)D. others2、（）, it would be much more sensible to do it later instead of finishing it now. [单选题] *A. FinallyB. MildlyC. Actually(正确答案)D. Successfully3、--Could you please tell me _______ to get to the nearest supermarket?--Sorry, I am a stranger here. [单选题] *A. whatB. how(正确答案)C. whenD. why4、I think ______ time with my friends is fun for me.（）[单选题] *A. spendB. spendC. spending(正确答案)D. spent5、A lot of students in our school were born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since6、24．Kitty’s father ______ a policeman since 2 He loves helping people. [单选题] * A．isB．wasC．has been (正确答案)D．have been7、—What can I do for you? —I ______ a pair of new shoes.（）[单选题] *A. likeB. would lookC. would like(正确答案)D. take8、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out9、There is not much news in today's paper,_____? [单选题] *A. is itB. isn't itC.isn't thereD. is there(正确答案)10、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)11、_______ win the competition, he practiced a lot. [单选题] *A. BecauseB. In order to(正确答案)C. Thanks toD. In addition to12、Stephanie _______ going shopping to staying at home. [单选题] *A. prefers(正确答案)B. likesC. preferD. instead13、——Have you（）your friend Bill recently? ———No, he doesnt often write to me. [单选题] *A. heard aboutB. heard ofC. heard from (正确答案)D. received from14、Mr. Brown ______ the football match next week.（）[单选题] *A. is seeingB. seesC. sawD. is going to see(正确答案)15、—Can you play tennis? —______, but I’m good at football.（）[单选题] *A. Yes, I can(正确答案)B. Yes, I doC. No, I can’tD. No, I don’t16、A brown bear escaped from the zoo, which was a（）to everyone in the town. [单选题] *A. HarmB. violenceC. hurtD. threat(正确答案)17、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)18、14．He is cutting the apple ________ a knife. [单选题] *A．inB．toC．with(正确答案)D．by19、Experts are making an investigation on the spot. They want to find a way to（）the tower. [单选题] *A. Restore(正确答案)B. resumeC. recoverD. reunite20、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)21、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where22、( ) What _____ fine weather we have these days! [单选题] *A. aB. theC. /(正确答案)D. an23、We got up early this morning and took a long walk after breakfast. We walked _____ the business section of the city. [单选题] *A. amongB. betweenC. through(正确答案)D. upon24、Mum is ill. I have to _______ her at home. [单选题] *A. look after(正确答案)B. look forC. look outD. look forward to25、--_______ I borrow these magazines?--Sorry, only the magazines over there can be borrowed. [单选题] *A. MustB. WouldC. May(正确答案)D. Need26、Tom is ____ honest man, so we all like to work with him. [单选题] *A. aB. an(正确答案)C. /D. any27、77．You can watch TV when you finish________ your homework. [单选题] *A．to doB．doC．to doingD．doing(正确答案)28、Every means _____ but it's not so effective. [单选题] *A. have been triedB. has been tried(正确答案)C. have triedD. has tried29、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long30、His understanding made a deep impression_____the young girl. [单选题] *A.on(正确答案)B.inC.forD.with。
新视野商务英语综合教程1课后答案unit2
新视野商务英语综合教程1课后答案unit21、We had a party last month, and it was a lot of fun, so let's have _____ one this month. [单选题] *A.otherB.the otherC.moreD.another(正确答案)2、The story has _______ a lot of students in our class. [单选题] *A. attracted(正确答案)B. attackedC. appearedD. argued3、Nuclear science should be developed to benefit the people_____harm them. [单选题] *A.more thanB.other thanC.rather than(正确答案)D.better than4、Sometimes Americans are said to be _____. [单选题] *A superficially friendB superficial friendC. superficial friendlyD. superficially friendly(正确答案)5、There ______ a football match and a concert this weekend.（）[单选题] *A. isB. haveC. will be(正确答案)D. will have6、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for7、A healthy life is generally thought to be（）with fresh air, clean water, and homegrown food. [单选题] *A. joinedB. boundC. lackingD. associated(正确答案)8、I hope Tom will arrive _______ to attend the meeting. [单选题] *A. in timesB. on time(正确答案)C. at timesD. from time to time9、I like the food very much.It is _______. [单选题] *A. terribleB. expensiveC. delicious(正确答案)D. friendly10、--How is your friend coming?--I’m not sure. He _______ drive here. [单选题] *A. may(正确答案)B. canC. mustD. will11、This species has nearly （）because its habitat is being destroyed. [单选题] *A. used upB. died out(正确答案)C. gone upD. got rid of12、The（)majority of the members were against the idea. [单选题] *A. substantialB. enormousC. considerable(正确答案)D. overwhelming13、3．—Will you buy the black car?No, I won't. I will buya(n) ________ one because I don't have enough money. [单选题] *A．cheap(正确答案)B．expensiveC．highD．low14、Jim will _______ New York at 12 o’clock. [单选题] *A. get onB. get outC. get offD. get to(正确答案)15、_____ before we leave the day after tomorrow,we should have a wonderful dinner party. [单选题] *A. Had they arrived(正确答案)B. Were they arriveC. Were they arrivingD. Would they arrive16、_____you may do, you must do it well. [单选题] *A.WhichB.WheneverC.Whatever(正确答案)D.When17、I want something to eat. Please give me a _______. [单选题] *A. bookB. watchC. shirtD. cake(正确答案)18、We all wondered（）Tom broke up with his girlfriend. [单选题] *A. thatB. whatC. whoD. why(正确答案)19、At last the plane landed at the Beijing Airport safely. [单选题] *A. 平稳地B. 安全地(正确答案)C. 紧急地D. 缓缓地20、He can’t meet his friends tonight because he _______ do homework. [单选题] *A. has to(正确答案)B. needC. have toD. don’t have to21、---Where’s that report?---I brought it to you ____you were in Mr. Black’s office yesterday. [单选题] *A. ifB. when(正确答案)C. becauseD. before22、My sister gave me a _______ at my birthday party. [单选题] *A. parentB. peaceC. patientD. present(正确答案)23、You can buy some pieces of bread from "_______". [单选题] *A. Bakery(正确答案)B. Travel AgencyC. LaundryD. Ticket Office24、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean25、______this story, and you will realize that not everything can be bought with money. [单选题] *A. ReadingB. ReadC. To readD.Being read(正确答案)26、--Whose _______ are these?? ? ? --I think they are John·s. [单选题] *A. keyB. keyesC. keys(正确答案)D. keies27、I will _______ at the school gate. [单选题] *A. pick you up(正确答案)B. pick up youC. pick you outD. pick out you28、6．—How can we get to the school?—________ bus. [单选题] *A．ToB．OnC．By(正确答案)D．At29、Can you give her some ______ ? [单选题] *A. advice(正确答案)B. suggestionC. advicesD. suggest30、( ). The old man enjoys ______ stamps. And now he has1300 of them [单选题] *A. collectB. collectedC. collecting(正确答案)D. to collect。
商务英语综合教程1第二版王立非Unit1答案
Unit1BY淘宝店铺：HS的英语学科中心Part OneIII.Listen,Watch and DiscussSuggested answer1.While Andrea works for a fashion magazine,she doesn’t have a strong sense of fashion andwears wrong clothes.2.No.She thinks it is pointless to change herself just because of a job.3.Yes.When Miranda is choosing a belt,Andrea laughs and refers to fashion as“stuff.”4.Miranda criticizes Andrea’s clothes by illustrating the application of the cerulean color in thefashion world.Miranda is a professional woman with a great influence in the fashion world, but she is fastidious about her subordinates.5.Here are some suggestions for a newcomer:•Get familiar with the job and working process;•Learn from other excellent colleagues;•Try his or her best to meet bosses’high requirement;•Do more and talk less.TranscriptAndrea:Miranda?Miranda:Are you there?Andrea:I’m about to walk in.I’ll call you as soon as…Hello?Emily:While you’re out...Andrea:Hi.Emily:Miranda needs you to go to Hermes to pick up25scarves we ordered for her.... Andrea:Okay.Emily:Cassidy forgot her homework at Dalton.Pick that up.Miranda went out to meet with Meisel,and she will want more Starbucks when she gets back.Hot Starbucks. Andrea:Can you just repeat that first...Hello?Emily:Oh,my God.What took you so long?I have to pee!Andrea:What?You haven’t peed since I left?Emily:No,I haven’t.I’ve been manning the desk,haven’t I?I’m bursting.Andrea:Oh,hi.Emily:You do coat.Do the coat!Andrea:Okay.Emily:Now,be prepared.The runthrough is at12:30.People are panicking,so the phone is going to be ringing off the hook.Andrea:The ru...The run-through.Right.Emily:Yes.Editors bring in options for the shoot,and Miranda chooses.She chooses every single thing in every single issue.Run-throughs are a huge deal.I don’tknow why you don’t know that,Andrea.Serena:Okay.Are you ready?Emily:Oh,hi,hi.Right.Well,after the loo,Serena and I are going to lunch.This is her...the new me.Andrea:Hi.Emily:Told you.Serena:I thought you were kidding.Emily:No,quite serious,yeah.I get20minutes for lunch,and you get15.When I come back,you can go.Andrea:Okay.Serena:What exactly is she wearing?Emily:Her grandmother’s skirt.Nigel:Hmm.Corn chowder.That’s an interesting choice.You do know that cellulite is one of the main ingredients in corn chowder.Andrea:So none of the girls here eat anything?Nigel:Not since two became the new four and zero became the new two.Andrea:Well,I’m a six.Nigel:Which is the new14.Andrea:Oh.Shoot.Nigel:Oh,never mind.I’m sure you have plenty more polyblend where that came from. Andrea:Okay.You think my clothes are hideous.I get it.But,you know,I’m not going to be in fashion forever...so I don’t see the point of changing everything about myselfjust because I have this job.Nigel:Yes,that’s true.That’s really what this multibillion-dollar industry is all about anyway,isn’t it?Inner e on.Miranda’s pushed therunthrough up a half an hour.Andrea:Mmm!Nigel:She’s always15minutes early.Andrea:Which means?Nigel:You’re already e.Andrea:Shoot!Nigel:Excuse me.Mr.Ravitz.Ravitz:Nigel.Issue going well?Nigel:Oh,yes.Our best September ever.Ravitz:Great.Heard Miranda killed autumn jackets and pulled up the Sedona shoot.What’s that costing me?Nigel:About300,000.Ravitz:Must have been some lousy jackets.Irv Ravitz.Nigel:Oh,I’m sorry.This is Andrea Sachs,Miranda’s new assistant.Ravitz:Congratulations,young lady.A million girls would kill for that job.Nigel:Bye-bye.Andrea:Hmm?Nigel:Chairman of Elias-Clarke,Irv Ravitz.You know what they say?Tiny man,huge ego.Miranda:No.And I’ve seen all this before.Woman:Theyskens is trying to reinvent the drop waist,so actually it’s...Miranda:Where are all the other dresses?Woman:We have some right here.Nigel:Stand,watch and listen.Woman:And I think it can be very interesting...Miranda:No,no,I just...It’s just baffling to me.Why is it so impossible to put together a decent run-through?You people have had hours and hours to prepare.It’s just soconfusing to me.Where are the advertisers?Woman:Oh,we have some pieces from Banana Republic.Miranda:No,we need more,don’t we?Oh.This is...This might be...What do you think of...Nigel:Yeah.Well,you know me.Give me a full ballerina skirt and a hint of saloon and I’m on board.Miranda:Hmm.But do you think it’s too much like...Nigel:Like the Lacroix from July?I thought that,but no,not with the right accessories.It should work.Miranda:Where are the belts for this dre...Why is no one ready?Woman:Here.It’s a tough call.They’re so different.Miranda:Hmm.Something funny?Andrea:No.No,no,no.Nothing’s...You know,it’s just that both those belts look exactly the same to me.You know,I’m still learning about this stuff and,uh... Miranda:This...stuff?Oh.Okay.I see.You think this has nothing to do with you.You go to your closet and you select...I don’t know...that lumpy blue sweater,for instance,because you’re trying to tell the world that you take yourself too seriously to careabout what you put on your back.But what you don’t know is that that sweater isnot just blue.It’s not turquoise.It’s not lapis.It’s actually cerulean.And you’realso blithely unaware of the fact...that in2002,Oscar de la Renta did a collectionof cerulean gowns.And then I think it was Yves Saint Laurent wasn’t it...whoshowed cerulean military jackets?I think we need a jacket here.Nigel:Mmm.Miranda:And then cerulean quickly showed up in the collections of eight different designers.And then it,uh,filtered down through the department stores and then trickled ondown into some tragic Casual Corner where you,no doubt,fished it out of someclearance bin.However,that blue represents millions of dollars and countless jobs...and it’s sort of comical how you think you’ve made a choice that exempts youfrom the fashion industry when,in fact,you’re wearing a sweater that was selectedfor you by the people in this room...from a pile of stuff.Part TwoWarm-up Activities1.What do you know about Hillary Clinton?Early life and education:Born on October26,1947in Chicago,Illinois.She graduated from Wellesley College in May1969and earn her J.D.from Yale Law School in1973.Marriage and family:Moved to Arkansas,marrying Bill Clinton in1975.In February1980,she gave birth to their daughter Chelsea.Political orientation:Republican before1968.Democratic from1968.Roles in politics:First Lady of Arkansas(January11,1983—December12,1992),First Lady of the United States(January20,1993—January20,2001),United States Senator from New York (January3,2001—January21,2009),67th United States Secretary of State(January21, 2009—February1,2013).Electoral history:Running in the2008Democratic presidential primaries,Hillary Clinton won far more primaries and delegates than any other female candidate in American history,but narrowly lost the nomination to Obama.On April12,2015,Clinton formally announced her presidential candidacy via email.However,she was defeated by Donald Trump in the November8, 2016presidential election.e one sentence to explain the following terms.Secretary of State:The Secretary of State,appointed by the President with the advice and consent of the Senate,is the President’s chief foreign affairs adviser.The Senate:The U.S.Senate is the upper legislative chamber in the federal government,with just 100members,two senators from each state.The House of Representatives:One of Congress’s two chambers,proportionally representing the population of the50states,to pass federal laws by introducing bills and resolutions,offering amendments and so on.PR:Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.Text IComprehension CheckI.Reading for general ideas1.Fill in the blanks to complete the outline of the text.Thesis statement:The negative and unfair commentary on Hillary’s dressing style results from the huge disparity between how men and women are judged according to how they dress. Heading for Part I(Paragraphs1to2):Introduction of the topic:the commentary on Hillary’s wardrobe.Heading for Part II(Paragraphs3to6):Different views towards men and women’s dressing,and power dressing.Heading for Part III(Paragraphs7to8):Conclusion:the root cause of dress prejudice against women.2.Read the text through quickly and answer the following questions.1)The author uses cause-and-effect method focusing on the causal analysis of causes or reasons.2)The author uses the method of contrast to present different views towards men and women toexplain the political fashion.3)The author is opposed to the commentary that Hillary wears more power suits and is lessfeminine.4)The author wants to illustrate popular criticisms against Hillary’s wardrobe.5)If a female politician doesn’t know how to dress like a lady,she’s lampooned,shamed,andher ideas are ignored.However,if she wears“distracting clothing”or spends too much money,she’s seen as silly.II.Reading for specific informationKey1.F2.F3.T4.F5.TIII.Reading and making interpretationsSuggested answer1.People usually don’t talk about dress fashion of male politicians although they outnumbertheir female counterparts,except once when Obama showed up in light yellowish-brown in a news conference.2.People seldom focus their attention on male politicians’dressing since they usually wear theformal suit,symbolizing power and advantage in politics,which help their thoughts receive more attention and thus be likely to be more acceptable.However,the first ladies’trivial matters such as dressing will draw much attention because they don’t need to deal with important issues like their husbands.3.Although the first ladies are expected to be in fashion clothes,they had better not go shoppingby themselves,which is believed improper for their status.4.However,male politicians only need to wear the suit in order to display the power given bythe society.5.Different criteria for evaluating male and female politicians’dress represent a type of genderdiscrimination against women,which is firmly established in our society.Part ThreeText IIComprehension CheckI.Reading for specific informationKey1.It is difficult to specify clear business casual standard to enforce professionalism withouthurting productivity.2.In part business casual causes confusing attire standard.Also the situation gets out of controlwhen business casual is allowed and the quality of work is not as good as expected.3.They trust employees to use good judgment,inspire them to think more openly,andencourage camaraderie.4.The author presents different attitudes towards business casual by contrasting some strict ruleswith some more lenient ones.5.Dress policies may provoke racial and gender discrimination.6.The dress style may lead to stereotypes.Impression management is important in companies. II.Reading and making interpretationsKey1.When it is hotter and hotter in the summer,employees’attire is more and more casual.Employers are striving to set a standard of dress which can ensure that employees work athigh efficiency,and that they display professional qualities.2.It is more likely that the younger employees,mostly millennials,violate the attire rules,whichwould offend the older traditionalists who grew up during WW II.The latter always wear formal attire with ties and skirts in companies.3.Because different companies have different dress codes,a considerable amount ofinappropriateness and embarrassment in dressing style will occur in social situations.4.Job interviewees will be more and more perplexed by the uncertainty about the dress code.They find that they seem to be more serious and boring if they attend an interview in a more casual workplace,wearing the traditional suit.Part FourText IIIQuestions for group discussionSuggested answer1.Culture and fashion have a strong connection and both keep influencing each other.Theauthor uses some examples in Chinese history to explain it.For example,during the Song and Ming dynasties because of the intensity of the feudal ideology,the patterns of dress and adornment gradually became conservative whereas by influence from western cultures,the designs were more fitting and practical from late Ming.2.One of the Chinese dresses getting attention from the fashion community is the cheongsam.3.More information can be found below from People’s Daily Online.How Should Chinese Culture“Go Out”?Chinese culture’s“going out”has become an important national cultural strategy.However, according to Annual Report of China’s Foreign Trade in Culture2012,export of Chinese cultural products only accounts for30percent of the import of cultural products.How should Chinese culture go out?NPC deputies and CPPCC members gave their answers.What is the core competitiveness of Chinese cultural products?Chen Zhilin,a deputy to the National People’s Congress,President of Sichuan Dramatists Association,talked about his experience:“Two years ago,I led my art troupe to visit Europe.We had more than70stages in four months.Chinese culture is welcomed and loved by local people not by chance.It is the uniqueness and connotation of Chinese culture that wins respect from foreigners.Performance that embodies our values and cultural system is of top priority.”Prof.Liu Yuening,a member of the CPPCC,vice-chairman of Overseas Returned Scholars Association,and a noted Dulcimer player with Central Conservatory of Music,shared his ideas as to what cultural products China needs.First of all,they ought to show the spirit of the Chinese people and connotation of Chinese culture vividly.Secondly,the products need to conform to human values and universal aesthetic standards.It would be better if the products cater for foreign viewers’habit and taste.“We have been in the new era when the need for systematic research of our own culture is pressing,”said NPC deputy Ling Jiefang,“In addition,we would borrow ideas from the West,which helps promote our own culture.”Dilemma:tradition and modernityMany Chinese and foreign polls have shown that elements of traditional Chinese culture,for example Confucius,Kung Fu and porcelain are regarded as symbols of Chinese culture for quite a long time.How to let the world know more about Chinese culture in modern times has become a dilemma of the current Chinese culture’s going out.Liu Yuening said:“The understanding and exchange of any form of culture is not done overnight.A long-term mechanism for disseminating Chinese culture is needed,at the same time innovation with a modern perspective is encouraged as well.Chinese culture is a treasure rather than a burden to Chinese people in modern times.”The TV drama Legend of Zhenhuan’s landing on the U.S.sparked heated debate.“The exploration needs a period of time,during which all kinds of culture products can express freely,”said Ling Jiefang,“No cultural brand is established yet for Chinese culture’s going out.An overall and systematic research is urgently needed.”People-to-people exchange boostsInnovation is mentioned by almost every NPC deputy and CPPCC member when talking about Chinese culture’s going out.Liu Yuening has just finished her Chinese Spring Festival Concert held in Switzerland.She said,“The concert was a commercial operation that won positive good response.Tickets were sold to local people who are interested in Chinese music.”She appeals to set up a fund aiming to support those musicians going out and people-to-people cultural exchanges.Chen Zhilin believes that with the help of local directors,local scene designers and local service departments,traditional Chinese stories and traditional opera would be better understood by local people.The way of blending the West and East helps improve the effect of Chinese culture’s going out.(source:/pc/12_1/2013—03/13/content_1782175.htm)Part FiveLanguage FocusI.Word familyNoun Verb Adjective Adverb identity/identification identify identifiable/ access/accessibility access accessible accessibly Conception conceive conceivable conceivably Discrimination discriminate discriminatory/Coordination coordinate coordinated/Fill in the blanks with the words above.1.conceived 4.access7.accessible10.coordinated2.identifiable 5.discrimination8.inconceivable3.coordination 6.identification9.discriminateII.Idioms,phrasal verbs and fixed expressions1.for 4.out7.in10.out2.for 5.off8.with3.to 6.down9.throughIII.Collocations1.introduced 3.rules 5.enforce2.concrete/solid; 4.ensure 6.evidenceaboutplete the following sentences with the words and phrases given in the box.1.embarked 5.when it comes to9.overall13.motif2.look the part es to mind10.rendered14.wrestling3.chill prises11.push the envelope15.requisite4.permeated8.encompasses12.run the gamutComprehensive PracticeI.Translate the following into English,using the words and phrases from the texts. Suggested answer1.Friends,family and neighbors are often baffled about who to call for help in the event of suchan emergency.2.The Republican and Democratic parties have the same objectives in anti-terrorist issues,butreached by different pathways.Great odds are that they have become two sides of the same coin,opposing and compromising with each other.3.The ratings of occupations are based,in part,on levels of education.Therefore,it is likely theconnection between educational difficulties experienced by adolescents with disabilities and occupational aspirations play an important role in understanding the research results.4.It is no secret that financial crises in Asia undercut demand for oil so rapidly that pricesplunged for a time below$10a barrel,prompting production cuts and the cancellation of several exploration projects.5.Following some early negative media coverage and social media backlash,Zara’s parentcompany Inditex—the ninth largest retailer in the world,and the biggest apparel company, issued an apology.II.Translate the following into Chinese.Suggested answer约翰·莫利在著作《穿出成功》中没有断言何为穿着品位的优劣。
商务英语综合教程邱能生课后答案
商务英语综合教程邱能生课后答案1、Words are windows（）you can look into the past. [单选题] *A. through which(正确答案)B. through thatC. whichD. whose2、Tom didn’t _______ his exam again. It was a pity. [单选题] *A. failB. winC. pass(正确答案)D. beat3、Grandpa pointed to the hospital and said, “That’s _______ I was born?”[单选题] *A. whenB. howC. whyD. where(正确答案)4、( ) ----Would you like___ tea? ----No, thanks. I have drunk two____. [单选题] *A. any, bottles of orangeB. some, bottles of orange(正确答案)C. many, bottles of orangesD. few, bottle of oranges5、1——May I help you? You seem to be having some problems.——_______ , thanks. Ithink I can manage. [单选题] *A. All rightB. No problemC. It’s all right(正确答案)D. There’s no way6、Can I _______ your order now? [单选题] *A. makeB. likeC. giveD. take(正确答案)7、—Are these your sheep? [单选题] *A）on grass at the foot of the hill.(正确答案)B. feedC.is fedD. is feeding8、--Jimmy, you are supposed to?_______ your toys now.--Yes, mom. [单选题] *A. put upB. put onC. put away(正确答案)D. put down9、It’s raining outside. Take an _______ with you. [单选题] *A. cashB. life ringC. cameraD. umbrella(正确答案)10、He gathered his courage and went on writing music. [单选题] *A. 从事B. 靠······谋生C. 继续(正确答案)D. 致力于11、92．China is a big country ________ a long history. [单选题] *A．hasB．haveC．with(正确答案)D．there is12、54．—________?—Yes, please. I'd like some beef. [单选题] *A．What do you wantB．May I try it onC．Can I help you(正确答案)D．What else do you want13、（）of the twins was arrested because I saw them both at a party last night. [单选题] *A. NoneB. BothC. Neither(正确答案)D. All14、In the future, people ______ a new kind of clothes that will be warm when they are cold,and cool when they’re hot.（）[单选题] *A. wearB. woreC. are wearingD. will wear(正确答案)15、( ) .Would you please ______me the gifts from your friends? [单选题] *A.to showB. showingC. show(正确答案)D. shown16、Nick has always been good _______ finding cheap flights. [单选题] *A. at(正确答案)B. forC. withD. to17、Just use this room for the time being ,and we’ll offer you a larger one _______it becomes available [单选题] *A. as soon as(正确答案)B unless .C as far asD until18、61．How is online shopping changing our way? ? ? ? ? ? life? [单选题] *A．of(正确答案)B．inC．onD．for19、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers20、Nobody noticed the thief slip into the shop, because the lights happened to _______. [单选题] *A. put outB. turn outC. give outD. go out(正确答案)21、---Where’s that report?---I brought it to you ____you were in Mr. Black’s office yesterday. [单选题] *A. ifB. when(正确答案)C. becauseD. before22、Bob used ______ on the right in China, but he soon got used ______ on the left in England.（）[单选题] *A. to drive; to driveB. to drive; drivingC. to driving; to driveD. to drive; to driving(正确答案)23、--Could you please tell me _______ to get to the nearest supermarket?--Sorry, I am a stranger here. [单选题] *A. whatB. how(正确答案)C. whenD. why24、A survey of the opinions of students（）that they admit several hours of sitting in front of the computer harmful to health. [单选题] *A. show；areB. shows ；is(正确答案)C.show；isD.shows ；are25、Nowadays more and more people travel by _______, because its safe, cheap and fast. [单选题] *A. footB. bikeC. high-speed train(正确答案)D. boat26、—Could you please make the bed?—______.（）[单选题] *A. Yes, I wasB. No, I don’tC. Sure, I’ll do it(正确答案)D. No, that’s no problem27、7．—I've got some ________.—Great! I'd like to write with it. [单选题] *A．funB．chalk(正确答案)C．waterD．time28、17．—When ________ they leave here?—Tomorrow morning. [单选题] *A．doB．will(正确答案)C．doesD．are29、More than one student_____absent from the class yesterday due to the flu. [单选题] *A.areB.hasC.isD.was(正确答案)30、He does ______ in math.（）[单选题] *A. goodB. betterC. well(正确答案)D. best。
商务英语综合教程第一学期习题答案
Unit 1 Company Profile1. Translate the following Chinese terms into English. candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporationChief Executive Officer stakeholder2. Translate the following English terms into Chinese. 股本，股金总额股本，股金总额以人为本的解决方案以人为本的解决方案精于心简于形精于心简于形对客户的深入了解对客户的深入了解工业革命工业革命回收利用回收利用3. Translation: 宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。
年，是世界上最大的日用消费品公司之一。
20072007财政年度，公司全年销售额达682亿美元。
亿美元。
在《财富》杂志评选出的全球在《财富》杂志评选出的全球500家最大企业中，排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。
每天，天，在世界各地，在世界各地，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁宝洁大中华业务区包括1988年成立的中国大陆分公司、年成立的中国大陆分公司、19871987成立的香港分公司和1985年成立的台湾分公司。
年成立的台湾分公司。
一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。
商务英语综合教程答案
Appendix IKey to the ExercisesUnit 1I.Oral Practice.Example:My way to practise spoken English: Talk freely with my best friend in my spare time, for example, we usually talk in English when we climb the mountain and go to dinning hall.A: Marry, you have been learning English so well and your spoken English is almost like a native American. How are you becoming so excellent?B: Practice all the time with best way, I think.A: Sounds interesting, could you introduce your method of practising spoken English?B: Well. I have kept at least 5 years to practise speaking English everyday. My mother is an English teacher. I talk with her in English at home for years. And I speak English with my classmates at least 1 hour a day now.A: So great. Sometimes I want to keep on speaking, but always give it up after some days.B: That’s the problem. Interest is the best teacher. Y ou should enjoy speaking in English.A: How wonderful if I can speak with you from now. Could you help me?B: Surely. It’s my pleasure and it will improve my English level too. Let’s practice from now. A: Y ou are so kind. I will be surely improve my spoken English after some time.B: I think so. It can improve our friendship too.II.1. BCDEF AGIJK LMNOP QHI2. interest, satisfaction, simple, interpreters, essential, notes, summarization, review, record,deepen, burden, impressiveIII. 1. B 2.A 3.B 4.B 5.D 6.B 7.B 8.B 9.A 10.CIV.1. Introduced by our branch in New Y ork,2. you are one of the leading exporters of furniture.3. we shall appreciate it if you send us your price-list.4. you are interested in Electric Fans.5. To give you a general idea of the various Arts & Crafts we handle,6. your early reply.V.1.我们发邮件给您是要跟您在食品领域建立业务关系。
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Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporation Chief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本，股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年，是世界上最大的日用消费品公司之一。
2007财政年度，公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最大企业中，排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司，所经营的300多个品牌的产品畅销160多个国家和地区，其中包括美容护理、居家护理、吉列产品等。
每天，在世界各地，宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。
一九八八年，宝洁公司在广州成立了在中国的第一家合资企业－广州宝洁有限公司，从此开始了其中国业务发展的历程。
宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂，并在北京设立技术中心。
二十年来，宝洁取得了飞速的发展，主要表现在：建立了领先的大品牌宝洁公司是中国最大的日用消费品公司，年销售额超过二十亿美元。
我们在参与竞争的领域内占据了最大的市场份额。
飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。
业务保持了强劲的增长中国宝洁是全球业务增长速度最快的区域市场之一。
目前, 宝洁大中华区的销售量已位居宝洁全球区域市场中的第二位,销售额也已位居前五位。
建立了出色的组织结构伴随着公司的业务发展，宝洁的中国员工得到了迅速的成长。
中国籍的员工占员工总数的97%以上，宝洁大中华区已成为向宝洁其他市场的重要管理人才输出地。
承诺做模范企业公民宝洁向中国的各项公益事业捐款的总额已超过八千万元人民币（一千万美元），希望工程是宝洁公司慈善捐赠的最大接受者。
4.略Unit 2 Business Meeting1.Translation:Honorable Guests, Ladies and Gentlemen,Good evening! It is a great pleasure for me to attend, among all of you here the opening ceremony of the 2005 FORTUNE Global Forum on this pleasant evening. Let me begin by extending, on behalf of the Chinese Government and also in my own name, my warm welcome to the guests and my sincere congratulations to the sponsor of the Forum, the Times Warner Inc. of the United States.The theme of the Forum, “China and the New Asian Century”, gives full expression to the widespread interest in the prospects of development in China and Asia as a whole,as well as in the impact of their development on global economic growth. It also shows that with surging economic globalization, China and the rest of Asia are quickly becoming a new growth engine for the world while the global boom is also generating more important opportunities for China and Asia at large. The development of mutually-beneficial economic cooperation among countries will usher in an even better future for global economic growth.2. Pair WorkThe answer is open-ended.3. Minute TakingUnit 10 WTO1.Translation:Most-favored-nation treatment guarantees the trading opportunity equal to that accorded to the most favored nation. It is essentially a method of establishing equality of trading opportunity among states by making originally bilateral agreements multilateral. As a principle of public international law it establishes the sovereign equality of states with respect to trading policy; as an instrument of economic policy it provides a treaty basis for competitive international transactions. Such treatment has always applied primarily to the duties charged on imports, but specific provisions have extended the most-favored-nation principle to other areas of international economic contact.2.Cloze(1)C (2) B (3) D (4) B (5) D3.Translate the following English terms into Chinese. 三角贸易协议经营合伙人业务合作共识互惠互利Unit 11 Marketing1. Translate the following Chinese terms into English. marketing mix 市场经营组合,销售组合sponsorship 赞助Brand name 商标,品牌slogan 广告语multiple store连锁商店mail order houses邮购公司Information & Communication Technology 信息与通信技术consumer-oriented消费者导向的mass marketing大规模销售niche marketing.针对性营销disrtibution outlet分销渠道solo distribution 独家分销wholesale 批发商retailor 零售商department-store 百货公司supermarket超市convenience store 便利店discount store 折扣店2. Translate the following English terms into Chinese.public relations 公关Market segment 市场分割homogeneous同性质的, 同类的market intervention 市场干预homogeneity 同种,同质,同次性heterogeneity 异种,异质,不同成分Target market目标市场market share 市场份额department-store 百货公司chain 连锁marketing environment 营销环境marketing information system 营销信息系统market segmentation strategies 市场细分策略market targeting strategies 目标市场策略market positioning strategies 市场定位策略the product life cycle 产品市场寿命周期the selling/sales concept 销售观念the societal marketing concept 社会营销观念macro-marketing environment 宏观营销环境model of consumer behavior 消费者行为模式value, cost, and satisfaction 价值,成本和满意exchange and transaction 交换和交易3. Case study(1)(1)introduce a new products or update the new products.(2)decline the price(3)the innovation of technology(4)the restructure of the corporation or strengthen management (2)1.cut prices or advertise2. normal level of outputUnit 12 E- business1.Translate the following words into English.Electronic data exchangeElectronic fund transferProspective customerOnline promotionVirtual shoppingVirtual storeOn-line shopping2.GraphIn 2007, global e-business, which includes Internet Advertising, B2B-E-Commerce, B2C E-Commerce, totaled $9.3 trillion and then in the following year, it was $15.6 trillion. The next year, that is 2009, the total value of global e-business was $26 trillion and in 2010, it doubled and became $43.6 trillion. On the whole, from 2007 to 2010, the value of global e-business increases by 67%.3.Translation:On the knife-edge of the market, some are going to bleed. One big innovation here is “frictionless selling”for cars-buying on-line rather than through a big-talking salesman at a car dealership. I just bought my new car through Autobytel, which normally sells at 2 percent above what the dealer pays. I arranged finance and got just what I wanted—color, interior, engine size in half an hour. That’s great for me. But there are 25,000—mostly family owned car dealerships in the United States, and in the next decade most will die. It’s a transition that will surely be replicated many times over.Unit 13 Finance & Settlement 1. TranslationFinancial statements 财务报表, 决算表Account 账, 账户Balance sheet 资产负债表，决算表，平衡表Asset 资产liability 债务,负债Ownership equity 所有权益Income statement 所得[损益]计算书Loss statement 损失表Statement of retained earnings 盈余留存表，留存收益表Statement of cash flows 现金流转表Integral 构成整体所必需的; 不可或缺的Equity （公司的）股本；资产净值financial performance 财务业绩annual report 年报，年度报告collective bargaining agreements . 团体协约labor unions 工会compensation 补偿[赔偿]物, 补偿[赔偿]金promotion 升职Prospective investors 潜在投资者Financial institutions 金融机构Grant 授权working capital 营运资本,营运资金debt securities 债务证券，债券long-term bank loan 长期银行贷款debentures 债券expenditure 支出额declare （税务）申报Vendor 摊贩;小贩audit 审计auditor 审计员, 稽核员prospectus 章程,简章,简介primary market 初次市场(即证券发行机构)the chief executive officer (CEO) 执行总裁，首席执行官chief financial officer (CFO) 首席财务官Unit 14 Service Industries1.Translate the following Chinese into English.driving force globalisationwholesale and retail trades trade liberalisationfinancial services trade barriercatering industry correspondence schoolsmerger public administrationfranchise service outsourcing2.Translate the following English into Chinese.增长潜力，生长势头义务教育兼容性节省预算的家庭度假大专国际预定系统康乐活动，娱乐活动进修课程洗熨烫服务公司伙伴关系规模效应劳动力市场plete the following dialogues: Yes, it's the summer's best-seller.1.Salesclerk: May I help you?Customer: I'd like to have a look at your air conditioners…this one looks pretty good. Salesclerk: Yes, it's the summer's best-seller. 是啊，今年夏天这款很畅销。