全国成人本科学士学位英语统一考试及答案

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本科英语学位考试试题及答案

本科英语学位考试试题及答案

本科英语学位考试试题及答案一、词汇与语法(共20分)1. Choose the correct answer to complete the sentence: The company's profits have _______ significantly over the past year.a) augmentedb) diminishedc) fluctuatedd) stagnated2. Identify the grammatical error in the following sentence: "She don't like to travel by plane because it's too noisy." The correct sentence should be: "She _______ like to travel by plane because it's too noisy."3. Fill in the blanks with the appropriate prepositions: She is highly respected _______ her colleagues _______ her dedication and hard work.4. Rewrite the following sentence in the passive voice: The scientists will conduct an experiment next week.5. Choose the word that is most nearly opposite in meaning to the word "ubiquitous":a) rareb) commonc) scarced) frequent二、阅读理解(共30分)Read the following passage and answer the questions.Passage:In recent years, the concept of a "smart city" has gained traction. A smart city is an urban area that uses different types of electronic data collection sensors to supply information which is used to manage assets and resources efficiently. This concept integrates information and communication technology (ICT), the Internet of Things (IoT), and data analytics to improve the quality and performance of urban services, particularly regarding energy efficiency and the use of resources.Questions:6. What is the main purpose of a smart city?7. What technologies are combined to create a smart city?8. How does a smart city benefit the management of urban services?9. What are two specific areas where smart cities aim to improve efficiency?三、完形填空(共20分)Read the following text and choose the most appropriate word from the four options to complete each blank.Text:Many people believe that success is the result of hard work and determination. However, some argue that success islargely a matter of luck. While there is some truth to bothperspectives, it is the combination of effort and opportunity that often __10__ success.10. a) dictatesb) predicatesc) createsd) ensures四、翻译(共20分)Translate the following sentences from English to Chinese.11. It is essential that we take immediate action to address this issue.12. The novel explores the complexities of humanrelationships and the impact of technology on society.13. She has a natural talent for music and has won numerous awards for her performances.五、写作(共10分)14. Write an essay on the topic: "The Role of Education in Personal Development."本科英语学位考试答案一、词汇与语法1. a) augmented2. doesn't3. by, for4. An experiment will be conducted by the scientists nextweek.5. a) rare二、阅读理解6. The main purpose of a smart city is to manage assets and resources efficiently.7. Information and communication technology (ICT), the Internet of Things (IoT), and data analytics are combined to create a smart city.8. A smart city benefits the management of urban services by improving the quality and performance through the use of technology and data analysis.9. Energy efficiency and the use of resources.三、完形填空10. c) creates四、翻译11. 我们必须立即采取行动来解决这个问题。

成人本科学士学位英语统一考试参考答案打印版.doc

成人本科学士学位英语统一考试参考答案打印版.doc

参考答案一、阅读1B 2D 3D 4C 5D 6D 7B 8A 9C 10B 11D 12C 13D 14C 15B二、词汇语法16C 17A 18C 19C 20D 21 C 22 D 23B 24 A 25B 26A 27A 28C 29D 30D31D 32C 33D 34B 35D 36B 37C 38C 39C 40B 41B 42D 43C 44A 45B三、挑错46D 47D 48C 49B 50B 51D 52B 53C 54A 55A四、完形56D 57C 58B 59C 60D 61C 62B 63D 64A 65D 66B 67A 68B 69D 70C 71A 72D 73C 74C 75D五、翻译76. 印度能源官员已经在寻找一些可以使用更少的进口石油来生产能源的方法。

77. 钟表是由齿轮来驱动的。

汽车和这种印度科学家发明的发电设备也是一样的。

78. 当讨论工作场所吸烟的问题时,也许最重要的问题是,吸烟对吸烟者和不吸烟者的健康造成的危害。

79. 现在美国研究者认为马上就可以发明出来一种药丸,能够帮助人们忘记坏的记忆。

80. 迄今为止,研究已经显示,能够被减少的只是记忆的情感影响,而不是记忆被删除。

81. What I want to say is that it is meaningful for the young to be volunteer in the Olympic Games.82. In short, everybody should take responsibility for their actions.83. I am determined to catch up other classmates in study in a month.84. In my view, it is very difficult for them to hide the truth.85. The manager keeps silence till the conference end。

成人本科学士学位英语考试试题

成人本科学士学位英语考试试题

成人本科学士学位英语考试试题一、听力理解(共20分)本部分包括4个短对话和2个长对话,每个对话后有若干个问题,从A、B、C、D四个选项中选择最佳答案。

1. 短对话(共8分,每题2分)对话1:A: Good morning. Can I help you?B: Yes, I'm looking for a book on business management.Question: What is B looking for?A. A book on business management.B. A bookstore.C. A business manager.D. Management services.对话2:A: Did you watch the basketball game last night?B: Yes, I did. It was really exciting. Our team won the match.Question: How does B feel about the game?A. Bored.B. Excited.C. Disappointed.D. Indifferent.(其他对话和问题略)2. 长对话(共12分,每题3分)对话1:A: I'm thinking of taking a vacation next month. Any suggestions?B: How about going to the beach? It's a great time to relax.A: That sounds nice. I've never been to the seaside.Question: What does A want to do?A. Go to the beach.B. Take a vacation.C. Relax at home.D. Visit a seaside city.(其他长对话和问题略)二、阅读理解(共30分)本部分包括3篇文章,每篇文章后有若干个问题,从A、B、C、D四个选项中选择最佳答案。

学位英语2024试题及答案

学位英语2024试题及答案

学位英语2024试题及答案一、阅读理解(共40分)阅读下列短文,然后回答问题。

A.In recent years, the rapid development of technology has brought about significant changes in the way people work and live. The rise of remote work has allowed employees to work from anywhere, provided they have a stable internet connection. This has led to a shift in the traditional office environment, with many companies adopting flexible working arrangements.问题:1. What is the main idea of the passage? (5分)2. What benefits does remote work offer to employees? (5分)B.The concept of sustainable development has gained global attention. It emphasizes the need for economic growth that is environmentally friendly and socially inclusive. Governments and businesses are encouraged to adopt practices that reduce their environmental footprint while ensuring the well-being of communities.问题:1. What does sustainable development focus on? (5分)2. Who are the main actors in promoting sustainable development? (5分)二、完形填空(共20分)The world is facing a serious water shortage. It is estimated that by 2025, two-thirds of the world's population will be living in water-stressed conditions. This situation is particularly critical in regions where water resources are already scarce.[选择适当的单词或短语填入空白处]1. The situation is becoming more and more _______.(serious/critical)2. Scientists are _______ ways to improve water usage efficiency. (exploring/finding)3. Governments need to _______ the importance of water conservation. (emphasize/stress)三、翻译(共20分)将下列句子从中文翻译成英文。

2024成人高考英语试题word版

2024成人高考英语试题word版

绝密★启用前2024成人高等学校招生全国统一考试英语答案必需答在答题卡上指定的位置,答在试卷上无效.......。

一.语音学问(共5小题,每题1.5分,共7.5分)在下列每组单词中,有一个单词的划线部分与其他单词的划线部分的读音不同,找出这个词。

y B.hurry C.satisfy D.skyesson B.quesion C.recent D.several3.A.call cate C.coat D.socieysit B.task C.respect D.sameaid B.captain C.fail D.sailor.二. 词汇与语法学问(共15小题,每题1.5分,共22.5分)从每小题的四个选择项中,选出最佳的一项。

6. —World you help me with these books?—_____A.With pleasureB.Never mindC.it’s fineD.Don’t worry7.Everyone_____to bring some food to the party on Sunday.A.supposesB.will supposesC.is supposesD.will be supposes8.—Do you have these shoes in size eight?.—I’m not sure.I’ll just go and_____our.A.sellB.sendC.watchD.find9.Lucy____ride a bike when she was three.A.shouldB.mustC.couldD.need10.The police told ____to stay in their cars.A.anybodyB.everybodyC.nobodyD.somebody11.Something is wrong____my radio.Can you help fix it for me?A.forB.ofC.onD.with12.—Is Tom coming with us?—He can’t—he____for his exams.A.preparesB.is preparingC.has preparedD.prepraed13.Follow me and I’ll show you____the library is.A.whatB.whenC.whereD.which14.At the end of the year there____a test on everything we have studied.A.wasB.will beC.would beD.has been15.The film star walked to his car,____by a crowd of fans.A.to followB.followingC.followedD.to be followed16.____I admire most about Lee is his love of nature.A.WhatB.HowC.ThatD.Where17.Tim went to work on the farm last week,and____.A.his sister did so B .so his sister didC.did his sister soD.so did his sister18.Mike’s health has been____improved since he gave up smoking.A.muchB.soC.tooD.very19____a small business.Jane is able to support her family now.A.RunB.RanC.RunningD.To run20.We____ever word of the news.A.took downB.took offC.took awayD.took ourt三. 完形填空(共15小题:每题2分,共30分。

2024年学位英语考试真题及答案

2024年学位英语考试真题及答案

2024年学位英语考试真题及答案The primary function of an adjective in a sentence is to:A. describe a verbB. modify a noun or pronounC. express a commandD. indicate time答案: BWhich of the following is an example of a compound sentence?A. She laughed and danced.B. She laughed because she was happy.C. She laughed, but he cried.D. She laughed; he cried.答案: BThe word "ubiquitous" is closest in meaning to:A. rareB. commonC. ancientD. modern答案: BIn grammar, a phrase is a group of words that:A. forms a complete sentenceB. lacks a subject or verbC. always begins with a prepositionD. never contains a conjunction答案: BThe past participle of the verb "to eat" is:A. eatB. eatenC. ateD. eating答案: BWhich of the following is an example of an adverbial phrase?A. a beautiful flowerB. very beautifulC. in the gardenD. the beautiful girl答案: CThe main purpose of a conclusion in an essay is to:A. introduce the topicB. provide background informationC. summarize the main pointsD. present new ideas答案: CThe word "antonym" refers to a word that:A. has the same meaning as another wordB. has a similar sound to another wordC. has an opposite meaning to another wordD. has no relation to any other word答案: C。

英语学位2024年考试真题及答案

1.Which of the following is NOT a part of speech in English?A.NounB.VerbC.AdjectiveD.Prepositionless2.What tense is used in the sentence "She has already finished her homework."?A.Simple presentB.Present perfectC.Past simpleD.Future perfect3.The book that I bought yesterday is very _______.A.interestingB.interestedC.interestD.interests4."She insisted that he _____ the truth." What form of the verb should fill in the blank?A.tellB.tellsC.toldD.would tell5."The cat is _______ under the table." Which preposition is most suitable?A.onB.inC.underD.above6."By the time he arrived, the train _____."A.has leftB.leftC.had leftD.will have left7."I would rather you _____ me the truth." What is the correct form of the verb?A.tellB.toldC.have toldD.are telling8.Which of the following sentences is grammatically correct?A.He is the man who I saw yesterday.B.He is the man whom I saw yesterday.C.He is the man I saw yesterday.D.He is the man I was seeing yesterday.9."The doctor advised him to _____ smoking immediately."A.stopB.stoppedC.stoppingD.be stopping10.What is the main purpose of a thesis statement in an essay?A.To provide background informationB.To entertain the readerC.To clearly state the main idea and argument of the essayD.To list the supporting evidence。

成考本科英语试题及答案

成考本科英语试题及答案一、听力理解(共20分)1. A) 根据所听对话,选择正确答案。

A) Yes, he did.B) No, he didn't.C) He's not sure.[录音内容]M: Did you go to the concert last night?F: Yes, I did. It was fantastic.[答案] A) Yes, he did.2. B) 根据所听短文,回答下列问题。

Q: What was the main topic of the lecture?A) The history of music.B) The development of technology.C) The impact of climate change.[录音内容][略][答案] C) The impact of climate change.二、阅读理解(共30分)1. 阅读下列短文,选择最佳答案。

[短文内容][略]A) What is the author's main purpose in writing the passage?A) To inform.B) To persuade.C) To entertain.[答案] A) To inform.2. 根据短文内容,判断下列句子是否正确。

A) The author believes that technology has made our lives easier.B) The author thinks that technology has made our lives more complicated.C) The author is neutral about the role of technology.[答案] B) The author thinks that technology has made our lives more complicated.三、词汇与语法(共20分)1. 选择适当的词或短语填空。

成人高考专升本英语2022年真题(含答案)

2022年成人高等学校招生全国统一考试I.Phonetics(5 points)Directions:In each of the following groups of words, there are four underlined letters or letter combinations marked A,B,C and pare the underlined parts and identify the one that is different from the others in pronunciation.Mark your answer by blackenin the corresponding letter on the Answer Sheet.1.A.game te C.trade D.have2.A.there B.thick C.thank D.thirtyeless B.endless C.unless D.hopeless4.A.cool B.flood C.food D.moon5.A.easy B.noisy C.busy D.fantasyII.Vocabulary and Structure(15 points)Directions:There are 15 incomplete sentences in this section.For each sentence there are four choices marked ABC and D.Choose one answer that best completes the sentence and blacken the corresponding letter on the Answer Sheet.6.This test is designed for students_____native language is not English.A.whoseB.whomC.to whomD.to whose7.While_____along the shore , I found a lot of sea shells.A. walkB.walkingC.to walkD.walked8.The sweater she received in the end differed_____the one she had seen online.A.byB.inC.withD.from9.There are numerous websites on the Internet_____you can learn how to cook.A.thatB.whenC.whereD.which10.The writer's first book is_____popular than his second one!A.soB.lessC.suchD.much11.Tom is a careless person. He forgot_____the door again when he went out yesterday.A.to lockB.lockingC.to have lockedD..having locked12.We generally have four people working in the shop , but at_____periods we employ extra hands.A.topB.rushC.tipD.peak13.It is expected that by 2049 the population of the city_____two million.A.. would reachB.will have reachedC.will be reachingD.would have been reached14.As the manager of this new company,Charles_____lots of work and almost had no time for pleasure.A.took toB.took afterC.took onD.took off15.If John had entered the office ten minutes ago,he_____what we were talking about just now.A.should knowB.had knownC.would knowD..would have known16.Your brother Frank doesn't eat cheese,_____?A.is heB.isn't heC.does heD.doesn't he17.Pets_____constant care are not suitable for people with little spare time.A.requireB.requiringC.requiredD.to require18.Newspapers,magazines,televisions and computers all fight to_____our attention.A.holdB.bringC.carryD.pull19.My friend John didn't like my suggestion._____we should share the rent.A.thatB.whatC.howD.why20.The old man's clothes,_____old and worn,looked clean and of good quality.A.ifB.whenC.thoughD.sinceIII.Cloze(30 points)Directions:For each blank in the following passage, there are four choices marked A, B, C and D.Choose the one that is most suitable and mark your answer by blackening the corresponding letter on the Answer Sheet.Many of us rely on our smart phones for our everyday cameras.Our phones, however, collect lots of data __21___ us,and camera software can automatically make a __22___ o of our location when we take a __23___ than a benefit.Let’s start with the __24___. When you allow your camera to mark your location, photo management apps, __25___ Apple's Photos'and Google Photos, can automatically __26___ pictures into albums based on location. That's __27___ when you go on vacation and want to remember __28___ you were when you took a picture.But when you're not traveling, __29___ your location marked on photos is not great Let’s say you just connected with __30___ on a dating app and shared a photo of your dog. __31___you had the location feature turned on when you took the photo, that person could __32___ the data to see where you live.Just to be __33___, make sure the photo location feature is off by default(默认情况下). You__34___ choose to turn the location feature on __35___ to document your vacation, but remember to turn it off when your trip is over.21.A.with B.above C.about D.besides22.A.note B.choice C.focus D.call23.A.harm B.advantage C.test D.risk24.A.records B.positives C.satisfactions D.points25.A.of B.as C.with D.like26.A.sort B.shape C.reach D.work27.A.helpful B.successful C.doubtful D.painful28.A.which B.where C.why D.how29.A.letting B.hiding C.having D.allowing30.A.none B.everyone C.anyone D.sameone31.A.If B.Though C.Unless D.Whether32.A.edit B.analyze C.copy D.erase33.A.happy B.easy C.safe D.active34.A.might not B.might C.must not D.must35.A.quickly B.permanently C.temporarily D.slowlyIV.Reading Comprehension(60 points)Directions:There are five reading passages in this part.Each passage is followed by four questions. For each question there are four suggested answers marked A,B,C and D.Choose the best answer and blacken the corresponding letter on the Answer Sheet.Passage OneWhen my daughter first began competing in school chess tournaments, I often chatted with otherparents. Sometimes, I’d ask if they played chess themselves. Usually, the reply was no. When Ivolunteered that I was learning to play, their tone was cheerfully joking:“Good luck with that!” If thisgame is so good for kids, why are adults ignoring it? Seeing someone playing smart phone games, lwanted to say:“Why are you having your kids do chess while you do that?”Sure, we parents had work to do, work that helped pay for the lessons our kids were enjoying. But I also wondered if we were sending a subtle message:that learning was for the young. During one tournament, I saw a group of parents. They were playing chess! Just then, a group of kids passed me “Why are adults learing chess?” one asked, in a vaguely teasing tone.I was tired of sitting on the sidelines.I wanted in.And that is how I got a membership card andstarted throwing myself in.Early on, I was nervous, even though I really had nothing to lose,except mypride.“A master can sometimes play badly,” as one grandmaster(国际象棋大师)put it,“a fan.never!” And fan I was. It was three hours of concentration and thinking, with my phone turned off.Itfelt like a gym for the brain.Being a beginner can be hard at any age, but it gets harder as you get older.The phrase “adultbeginner” has an air of gentle pity. It implies the learning of something that you should have perhapsalready learned.36. What can we learn about other parents from their remarks in Para. 1?A. They were indifferent to adult learners.B. They agreed on the idea of learning chess.C. They gave congratulations to the adult learner.D. They thought it odd for an adult to learn chess.37.What was a group of parents doing during one tournament in Para. 2?A. Playing chess.B. Enjoying chatting.C. Watching kids play chessD. Helping kids with their lessons.38.Which of the following is closest in meaning to “ sitting on the sidelines in Para. 3?A. Not being noticedB. Expressing vague ideasC. Not being involvedD. Following what others do.39.What did the writer think of his experience of learning to play chess?A. It helped him remain calm.B. It helped him train his brain.C. It made him proud of himself.D. It made him question himself.Passage TwoThere’s an old fixed understanding about the difference between cats and dogs. Dogs are loving andloyal, while cats are aloof (冷漠离群的) and indifferent. Most cat people, however, probablydisagree. Overall, cat research suggests cats do form emotional bonds with their owners. Cats seem toexperience separation anxiety, respond to their owners’ voices more than to strangers’ and look for comfort when scared.But a new study reveals a more complicated picture of our relationship with cats. Adapting a methodpreviously used to study dogs, the scientists found cats--unlike dogs--don't avoid strangers who refuseto help their owners. This doesnt mean that the cats in this study were selfish , but they simply didn'tunderstand how human beings respond to each other. They weren't aware that some of the strangerswere being unhelpful.In an experiment, a cat watched as her owner tried to open a box to get at something inside. Twostrangers sat on either side of the owner and the owner turned to one of them and asked for help. In“helper trials, the stranger helped the owner to open the box. In “ non-helpertrials, the strangerefused. The other stranger sat passively, doing nothing. Then , both strangers offered the cat a treat,and the scientists watched to see which stranger the cat approached first. Did she prefer to take food froma helpful stranger over a passive one? Or did she avoid taking food from the non-helper?When this method was used to test dogs, they showed a clear preference. The dogs preferred not to take food from a stranger who refused to help their owner. In contrast, the cats in the study werecompletely indifferent. They showed no preference for the helpful person and no avoidance (避开) ofthe unhelpful person. Apparently , as far as cats are concerned , food is food.What should we take from this? An attractive conclusion would be that cats are selfish and don'tcare about how their owners are treated at all. This is an example of human-centered thinking ofanimals. To really understand cats , we have to get out of this view and think of them as cats.40.What do most cat people probably disagree with , according to Para. 1?A. Cats are strange.B. Cats are loving.C. Cats are caring.D. Cats are cold.41.What does most research about cats show?A. Thev don't need their owners’ attention.B. They are emotionally attached to their ownersC. They don't experience separation anxiety as dogs do.D. They respond to their owners’ voices less than dogs do.42.What can be learned from the study?A. Cats take food no matter who feeds them.B. Cats refuse food from unhelpful strangers.C. Dogs refuse food from those who anger them.D. Dogs take food no matter how they are treated.43.What should we do to better understand cats , according to the last paragraph?A. To treat them as friends.B. To compare them with dogs.C. To regard them as animals.D. To care about their behavior.Passage ThreeScientists have shown that exercise is linked to brain changes throughout all stages of life and canhelp the brain develop and stay healthy. Babies, for example , need regular exercise to form connectionsin the brain. In children, research suggests that exercise "improves attention , focus and' schoolperformance. In the elderly, exercise has been shown to help slow memory loss.Then how does exercise help the brain? Over the last 20 years, scientists have learned that exercisecan help keep the mind sharp in a number of ways. Exercise improves blood flow to the brain. The bloodcarries oxygen, contributing to more efficient connections between brain cells. Increasing blood flow isone way that exercise can improve mental abilities. The positive effects of exercise on the brain can beseen in babies, pre-teenagers and adults.Babies are in near-constant movement, which is extremely important for development. Thismovement not only strengthens their muscles, but also helps their brains form connections. The processcontinues throughout life but is most intense in infancy (婴儿期) and toddlerhood (学步期), whenchildren are mastering brand-new skills like sitting, standing, walking, running and jumping.Exercise is also healthy for pre-teenagers’ brains. In fact, some research suggests that regularexercise can improve school performance. A study found that the effects depended on how much kidsexercised. The more days the children attended the exercise program, the more their focus improved.Finally, exercise helps keep the mind sharp during adulthood. Research suggests exercise canincrease the size of the hippocampus, an important area of the brain, which becomes smaller with age.and can increase levels of a protein (蛋白质) that aids the growth of new brain cells. This can helpprevent older adults from losing mental abilities and memory.44.How does exercise help the elderly?A. By improving attention.B. By slowing memory loss.C. By connecting with others.D. By controlling cell growth.45.How does exercise sharpen the mind according to Para. 2?A. By increasing the brain size.B. By decreasing the protein level.C. By extending the time of concentration.D. By strengthening brain cells’ connections.46.What is crucial in the development of babies’ brains?A. Babies’ ability to focus.B. Babies’ mastery of skills.C. Babies’ muscle strength.D. Babies’ near-constant movement.47.What is the main idea of the passage?A. Exercise strengthens people's body.B. Exercise helps babies to growC. Exercise improves people's life.D. Exercise benefits the brain.Passage FourIn 1542, Francisco de Orellana led the first European voyage down the Amazon River. During thisvoyage the explorers met a lot of resistance (抵抗) from the local Indians. In one particular tribe thewomen fighters were so fierce that they drove their male fighters in front of them with spears. Thus theriver was named after the famous women fighters of the ancient Greek stories , the Amazons.This voyage also started our wonder of the greatest river and the largest area of rainforest in theworld. About 20% of all fresh water carried to the oceans is from the Amazon River. The Amazon basinis the world's largest, about the size of Europe. The river is a product of the rainy season, which bringshuge rains every summer. This also produces a large area of rainforest, which supports the largestnumber of diverse plants and animals of anv area in the world.The Amazon rainforest is also important when it comes to the future of global warming, as it is a huge natural store of carbon. Up until recently it was thought that the Amazon had fully grown and thus could not take up any more CO2. Experiments have shown this could be wrong and that the Amazor rainforest might be sucking up an additional five tons of CO2, from the atmosphere per hectare (公顷) per year. This is because plants react favorably to increased CO2; because it is the raw material for photosynthesis(光合作用), the more of it the better. So having more CO2 in the atmosphere acts like a fertilizer, stimulating plant growth. Because of the size of the Amazon rainforest, it seems that presently it is taking up a large percentage of our CO2, pollution in the atmosphere, about 75% of the world’s car pollution.48.After whom was the Amazon River named?A. The Indian women fighters.B. The head of an Indian tribe.C. The first explorer of the river.D. The women fighters in ancient Greek stories.49.Which of the following statements is true?A. The Amazon basin is the largest in the world.(B. The Amazon River causes huge rains every summer.C. The Amazon rainforest supports about 20% of the world's plants.D. The Amazon River carries 75% of the world's water to the oceans.50.Why is CO2, compared to a fertilizer in Para. 3?A. They both absorb light.B. They both store heat.C. They both help plants grow.D. .They both cause global warming.51.What is implied in the last paragraph?A. The Amazon rainforest may disappear soon.B. The Amazon may take up more CO2, in the future.C. The size of the Amazon basin may become smaller.D. People may change the name of the Amazon River.Passage FiveThe AIDA model is the foundation of modern marketing and advertising practice. It outlines the fourbasic steps that can be used to persuade potential customers to make a purchase. The first three steps liein creating attention (A) , developing interest (I) , and building desire ( D) for the product, before thefourth step--the “call to action”( A)--tells them exactly how and where to buy. AIDA can channel thecustomer's feelings through each stage of the communication process toward reaching a sale.Attracting the customers attention is the first challenge, and this may be achieved by using anattractive phrase, offering a discount or something for free, or demonstrating how a problem can besolved. Once someone's attention has been seized, it must be turned into real interest. This is best doneby providing a brief description of the product's benefits to the consumer, rather than simply listing theproduct's main features. Problem-solving claims, or results-based advice can be used to create desire.before finally laying out a simple way for that desire to be met--the means to buy. On websiteadvertising, this might be a direct link; on TV or print, it may be a website or telephone number.In the movie industry, the stages of AIDA are used to great effect. Movie studios often begin theirmarketing campaigns months in advance with giant posters to attract attention to the new movie. Shortattractive previews follow, which develop interest by offering an attractive glimpse of the movie withoutgiving too much away. Desire is inspired by the release of the full preview, which is carefully designedto show the exciting moments of the movie , from special effects to humorous lines of dialogue. On theopening weekend, advertisements in newspapers and on television focus on the movie's release , invitingthe consumer to go and buy a ticket.52. What is the .purpose of creating the AIDA model?A. To promote potential sales.B. To simplify the daily business.C. To describe the types of markets.D. To lay the foundation for advertising.53.Which of the following can turn customers’ attention into real interest?A. Listing the product's main features.B. Describing the benefits of a product.C. Selling a product at a great discount.D. Offering free samples through a link.54.In which stage of the AIDA model are giant posters used?A. Attention.B. Interest.C. Desire.D.Action.55.What is the writer's tone in introducing the AIDA model?A. Surprised.B. CriticalC. ObjectiveD. HopefulV.Daily Conversation(15 points)Directions:Pick out appropriate expressions from the eight choices below and complete the following dialogue by blackening the corresponding letter on the Answer Sheet.Brown: Hello, I need to catch a plane tomorrow at 9 a. m.___57__?Clerk: Of course.__58___?Brown: Room 423.Clerk: OK, we will call you then.__59___?Brown: Yes. I need a taxi for 7 a. m. Could you do me a favor?Clerk: No problem.___60__?Brown; Yes, thanks for your helpClerk: It's my pleasure.VI.Writing(25 points)Directions:For this part, you are supposed to write an e-mail in about 100-120 words based on the followingsituation. Remember to write it clearly.61.你(Li Yuan)下周一因为要去参加演讲比赛,不能上外教(Prof. Smith)的写作课。

成考本科英语试题及答案

成考本科英语试题及答案一、选择题(每题2分,共20分)1. The meeting will be held ________ next week.A. some timeB. sometimesC. some timesD. some times答案:A2. She is ________ to go to the concert tonight.A. possibleB. probableC. likelyD. probable答案:C3. The teacher asked us to ________ the book.A. take offB. take outC. take awayD. take down答案:D4. He is ________ to be a good teacher.A. qualifiedB. qualityC. qualifyD. qualification答案:A5. The children were ________ in the new computer games.A. interestedB. interestingC. interestD. interested in答案:D6. She ________ the letter as soon as she received it.A. openedB. has openedC. had openedD. was opening答案:A7. The weather in the south is warmer than ________ in the north.A. thatB. itC. thisD. one答案:A8. He ________ the book for a week.A. borrowedB. has borrowedC. had borrowedD. has kept答案:D9. The ________ of the meeting is to discuss the new plan.A. purposeB. aimC. goalD. end答案:A10. He ________ to the meeting yesterday.A. attendedB. joinedC. took part inD. all of the above答案:D二、填空题(每题2分,共20分)1. The ________ (会议) was postponed due to the heavy rain.答案:meeting2. She is a ________ (大学生) in the university.答案:undergraduate3. The ________ (教授) is giving a lecture on history.答案:professor4. The ________ (报告) will be presented at the next meeting.答案:report5. The ________ (图书馆) is located near the campus.答案:library6. He is a ________ (工程师) in a software company.答案:engineer7. The ________ (博物馆) is open to the public every day.答案:museum8. She is a ________ (护士) in the local hospital.答案:nurse9. The ________ (经理) is responsible for the project.答案:manager10. The ________ (学生) are required to wear uniforms.答案:students三、阅读理解(每题3分,共30分)阅读下面的短文,然后回答问题。

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2011年全国成人本科学士学位英语统一考试
北京地区
2011.11.05 注意事项
一、本场考试时间为上午9:00——11:00.
二、考生务必在答题卡上用黑色字迹签字笔填写自己的准考证号、姓名和学校,再
用2B铅笔把对应准考证号码的标号涂黑。

三、请考生仔细阅读题目的说明。

四、答案必须按要求写在答题卡规定的位置上,凡是写在试题册上的答案一律作废。

五、答题时,PartⅠ至Part Ⅳ部分用2B铅笔按示例填涂,如:■[B][C][D],用
其他符号答题者不记分。

修改时,必须先用橡皮擦去原来选定的答案,然后再按要求重
新作答。

六、PartⅤ部分必须用黑色字迹的签字笔在答题卡规定区域内作答,超出黑色矩
形边框区域的答案无效。

PartⅠReading Comprehension (30%)
Directions:There are three passages in this part. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A,B,C and D. You should decide on the best choice and blacken the corresponding letter on the Answer Sheet.
Passage 1

Questions 1 to 5 are based on the following passage
The reflective towers of New York City,which is on the Atlantic migrating (迁徙的)route ,can be deadly for birds. “We live in an age of glass,”said urel,an architect.(76)“It can be a perfect mirror in certain lights,and the larger the glass,the more dangerous it is.”About 90,000 birds are killed by flying into building in the city each year. Often,they strike the lower levels of glass towers after searching for food in nearby parks. Such crashes are the second-leading cause of death for migrating birds,after habitat(栖息地)loss,with an estimated number of death ranging up to a billion a year.
(77)As glass office and apartment towers have increased in the last decade,so,too,have calls to make them less deadly to birds. San Francisco adopted bird-safety standard for new building in July. The United States Green Building Council, a nonprofit industry group that encourages the creation of environmentally conscious buildings,will introduce a bird-safety credit this as part of its environmental certification process.
There are no easy fixes,however. A few researchers are exploring glass designs that use ultraviolet(紫外线的)signals,but they are still in their infancy. Covers,dot patterns,shades and net are the main options available.
Often,only one section of a building needs to be changed. “You don‘t necessarily have to treat every window,”urel said. “It would be too。

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