CASE题库
CASE题库
Case1：一家boat seller, 为了提高profit，想推出leasing(融资租赁）。后面解释了很大一段（以前看过这个，所以我直接跳过，因此有广泛的商业知识背景还是蛮重要的）。客户要解释的是这种leasing是否能带来extra revenue。于是紧接着两个逻辑题，就是要你从四个选项中挑most direct object然后又是一页材料，补充说明08年和10（预期）的cash，rental，leasing的市场分隔。问要在10年的leasing中达到多少marketshare才能完成ceo要求（用方程求解比较快）
Case2：第二家公司是做女性奢侈品的，也是销售方面遇到瓶颈，希望从两个角度入手，一是寻找新的用户，二是增加现有客户的消费量。题目展开，先是一个图表展示客户收入和消费总额比较。接下来说想收购另一家奢侈品店来增加销售，给出一个图标要求计算什么的。
Case3：关于一个sweater fashion的供应商，客户群体主要是针对有高收入的女性，一直以来经营的很好，销售额，市场份额都很高，利润每年都有10%以上的增长，现在他们的领导有aggresive target想再提高sales and profit，想通过兼并一家同样是给高收入女性提供高档产品，然后就是对要对现在想兼并的公司进行调查，对他们现在顾客的share，公司的revenue等进行比较分析，有数据，有图表题，还有推理题，最后是针对前面提供的分析，做个结论，就是告诉我们咨询顾问大致是怎么工作的。感觉这个还看的比较认真，做完第一个已经用了25分钟，下面做的就有点紧张了。
Case4：关于一个生产销售pleasure boat的老总想学汽车行业那样，开展leasing activity（原来是说出租的意思，怎么就没想到这个呢，我笔试时真不知道这时什么，我知道leasing 好像有说谎的意思，所以当时对这个很迷惑，为什么要说谎？这是非管理类的本科生，又没准备什么的劣势）,因为那个老总以前在汽车业呆过，知道leasing使汽车制造商盈利的更多了。然后就是展开对leasing 的调查，也是有各种数据，有计算，有两个概念我都不知，直接pass了，哦，对了好像老总还考虑说是自己来做，还是和银行合作呢，也有计算，我对这个就更不懂了，不过这回懵了一个。这个完已经48分钟了，这个肯定没有第一个做的好。
Case5： 关于美国的GO-teach这个无盈利性组织的问题，他们主要是提供教学实践机会，他们的经济来源主要是场地费和社会捐助，他们的志愿者都是来自美国top的学生，好像是说可以提供比较好机会，说选拔志愿者还很严格，具体的每个题目的补充材料根本没时间认真看了，撇了题目好像是他们的场地费上涨，还有其他专业的老师给他们竞争，主要是工资的问题，只是看了点图表题得出结论的题目，这个比较快
McKiney On line case study
To step through this case example, we will give you some information, ask a question, and then, when you are ready, give
you a sample answer. We hope that the exercise will give you a sense of the flow of a case interview. (Please note, you can
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In this exercise, you will answer a series of questions as the case unfolds. We provide our recommended answers after
each question, with which you can compare your own answers. We want to emphasize that most questions in a case study
do not have a single right answer. In a live case interview, we are more interested in your explanation of how you arrived at
your answer, not just the answer itself. An interviewer can always assess different but equally valid ways of approaching an
issue, and then bring you back to the particular line of inquiry that he or she wants to pursue.
You should also keep in mind that in a live case, there will be far more interaction with the interviewer than this exercise
allows. For example, you will have the opportunity to ask clarifying questions.
Finally, a live case interview would typically be completed in 30 - 45 minutes, depending on how the case evolves. In this
on-line exercise, there is no time limit.
There are eight questions in this on-line case study. This case study is designed to roughly simulate one during your
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refresh your memory of previous answers by clicking the highlighted Q&A links to the left. To print the answer, click on the
print icon that appears in the TOP RIGHT corner. At the end, you can print the entire on-line case study at once.
The case
Question 1
Client Goal: Double the number of recruits while maintaining their quality with minimal increase in resources expended
Our client recruits graduating college seniors for entry-level positions in locations around the world. It currently hires and
places 500 graduates per year but would like to triple in size over the next ten years while maintaining quality. Assume that
the increase must all come from hiring graduating seniors. (In an actual case, you may not be given this and other assumptions unless you ask.)
The client's current recruiting budget is $2 million annually, and while it is in a strong financial position, it would like to
spend as few additional resources as possible on recruiting. McKinsey is advising the client on what steps it will need to
take in order to meet its growth targets, while staying within its budget constraints.
Q1: What levers does the organization have at its disposal to achieve its growth goal?
A: Some possible levers are given below. It's terrific if you identified several of these and perhaps some others.
•Attract more applicants at the same cost
oReview the list of campuses targeted (e.g., optimize resource allocation across schools). The review may result in adding
certain higher potential campuses and eliminating other ones that appear to have more limited potential.
oReview recruiting approach at each campus (e.g., optimize cost-effectiveness of messages and approaches at each
school).
•Extend offers to a higher percentage of applicants while maintaining quality (e.g., reduce the number of people who are
in-case-用法
in case 用法 收藏
in case万一。是连词，引导条件状语从句。也就是说in case后面是一个完整的句子 Take a
hat with you in case the sun is very hot. 倘若太阳很利害，你就把帽子戴上。
in case of的of是介词，介词后面只能带名词性质的词，比如名词、代词等。意思和in case差不多，万一的意思 In case of rain they can't go. 万一下雨，他们就不能去了。
in the case of，就...来说, 关于。意思跟上面两个不一样了。一般表示转而提及另一件事情。比如 In the case of woman，they have more difficulty in their job。就女性来说，她们在工作中会遇到更多的困难
in this case:在这个场合
in that case:（短语）若是那样的话 例：YOU don't like this place? In that case, why don't
you leave?
=====================
（一）in case作短语连词，能引导状语从句。
就其词义和语法职能来分，可引导两种从句。
其一：in case ／just in case引导目的状语从句作“以免，以备，以防”等解。如：
He takes a torch in case it gets dark before he returns．
他带了手电筒，以备天黑以后回家之用。
I've bought a chicken in case your mother stays to lunch．
我买来一只童子鸡，以备你妈妈留下吃午饭。
I decided to stay at home just in case my friends came round．
我决定留在家里，以防朋友们不期而至。
CASE题库
CASE题库
Case1：一家boat seller, 为了提高profit，想推出leasing(融资租赁）。后面解释了很大一段（以前看过这个，所以我直接跳过，因此有广泛的商业知识背景还是蛮重要的）。客户要解释的是这种leasing是否能带来extra revenue。于是紧接着两个逻辑题，就是要你从四个选项中挑most direct object然后又是一页材料，补充说明08年和10（预期）的cash，rental，leasing的市场分隔。问要在10年的leasing中达到多少marketshare才能完成ceo要求（用方程求解比较快）
Case2：第二家公司是做女性奢侈品的，也是销售方面遇到瓶颈，希望从两个角度入手，一是寻找新的用户，二是增加现有客户的消费量。题目展开，先是一个图表展示客户收入和消费总额比较。接下来说想收购另一家奢侈品店来增加销售，给出一个图标要求计算什么的。
Case3：关于一个sweater fashion的供应商，客户群体主要是针对有高收入的女性，一直以来经营的很好，销售额，市场份额都很高，利润每年都有10%以上的增长，现在他们的领导有aggresive target想再提高sales and profit，想通过兼并一家同样是给高收入女性提供高档产品，然后就是对要对现在想兼并的公司进行调查，对他们现在顾客的share，公司的revenue等进行比较分析，有数据，有图表题，还有推理题，最后是针对前面提供的分析，做个结论，就是告诉我们咨询顾问大致是怎么工作的。感觉这个还看的比较认真，做完第一个已经用了25分钟，下面做的就有点紧张了。
Case4：关于一个生产销售pleasure boat的老总想学汽车行业那样，开展leasing activity（原来是说出租的意思，怎么就没想到这个呢，我笔试时真不知道这时什么，我知道leasing 好像有说谎的意思，所以当时对这个很迷惑，为什么要说谎？这是非管理类的本科生，又没准备什么的劣势）,因为那个老总以前在汽车业呆过，知道leasing使汽车制造商盈利的更多了。然后就是展开对leasing 的调查，也是有各种数据，有计算，有两个概念我都不知，直接pass了，哦，对了好像老总还考虑说是自己来做，还是和银行合作呢，也有计算，我对这个就更不懂了，不过这回懵了一个。这个完已经48分钟了，这个肯定没有第一个做的好。
in case 用法
in case 用法 收藏
in case万一。是连词，引导条件状语从句。也就是说in case后面是一个完整的句子 Take a
hat with you in case the sun is very hot. 倘若太阳很利害，你就把帽子戴上。
in case of的of是介词，介词后面只能带名词性质的词，比如名词、代词等。意思和in case差不多，万一的意思 In case of rain they can't go. 万一下雨，他们就不能去了。
in the case of，就...来说, 关于。意思跟上面两个不一样了。一般表示转而提及另一件事情。比如 In the case of woman，they have more difficulty in their job。就女性来说，她们在工作中会遇到更多的困难
in this case:在这个场合
in that case:（短语）若是那样的话 例：YOU don't like this place? In that case, why don't
you leave?
=====================
（一）in case作短语连词，能引导状语从句。
就其词义和语法职能来分，可引导两种从句。
其一：in case ／just in case引导目的状语从句作“以免，以备，以防”等解。如：
He takes a torch in case it gets dark before he returns．
他带了手电筒，以备天黑以后回家之用。
I've bought a chicken in case your mother stays to lunch．
我买来一只童子鸡，以备你妈妈留下吃午饭。
I decided to stay at home just in case my friends came round．
我决定留在家里，以防朋友们不期而至。
CASE 1
CASE 1-2 KIDDIELAND AND THE SUPER GYM
Question 1: List and discuss the advantages and disadvantages of purchasing a two-wheeled trailer
for each store to use for delivering Super Gyms.
Because the stores are in a number of states, one would have to check the motor vehicle and
insurance requirements of each state. An advantage is that deliveries would be under the control of
each store. A disadvantage may be labor costs, especially if two workers are needed to make the
delivery. Also, once at the site, the store’s employees might be asked to assist in the assembly of
the gym.
Question 2: List and discuss the advantages and disadvantages of having local trucking companies
deliver the Super Gym from the retail stores to the customers.
There are probably no disadvantages to using a local trucking company to make the delivery. A
毕马威case
我把之前有人分享过的内容和我自己面试的问题整合了一下，供大家参考，祝大家面试顺利通过~我抽到的case是Bifoods，背景差不多就是下面的总结一下，该公司有三个战略：特许经营权战略、Future战略（高科技）、spilt China market战略，我抽到的问题是Marketing/Health eating，问题有五个：如何增加三个品牌的相似度？如何提高三个品牌的竞争力？健康饮食是否要运用在future策略中？为中国市场开发新品牌（记不太清了）？该企业的优势？，然后主要想提醒大家一定要熟悉自己网申的OP，manager会据此提问。
1.Bifoods
案例是Bifoods，抽到的两个问题一个是split business strategy方面的，还有一个media
andmarketing方面。问题大致涉及Bifoods供应商出现食品安全问题，Bifoods如何维护消费者对它的信任；到底值不值得为了消费者的利益和健康而做出相应的努力。
LZ的思路就是从根本上解决问题，保证供应商的食材是安全的。再在广告上侧重食品安全的宣传。值不值得考虑消费者的利益和健康涉及到权衡费用支出和为消费者生命健康买单/承担政府问责的风险两方面。
M追问了2个问题，一个是你在读case的过程中还有没有发现Bifoods的其他问题？LZ有点迷茫，努力回想了半天，回答了一个印象中的点，毕竟我只是浏览了一遍，大致了解了下每个part讲了什么。。M又问你对于Bifoods现在在这个行业的地位和形势怎么看？LZ结合Bifoods的现状和自己pre中的分析，展望了下未来。
Bifood的case，前半部分是公司背景，讲了它在全球和中国市场的情况，后面有一些财务表格。抽到的两个问题一个是Maketing的，另一个记不太清了，选的是前一个问题。两个问题都是包含3个小问题。Marketing主要有问最重要的优势、吸引客户的方法、对公司发展的建议。
MCI case
MCI Communications Corp.
1983
Nathan Lyons-Smith
12/14/2009
2
Contents
Executive Summary ....................................................................................................................................... 3
Introduction .................................................................................................................................................. 4
Background ................................................................................................................................................... 4
Before the First Antitrust Suit (Before May 1974) .................................................................................... 4
Before the Second Antitrust Suit (June 1974 – January 1982) ................................................................. 4
case
Exercise 1. listen for the first time and answer the following questions
Why did Zhao go to America?
Did Zhao enjoy his American life?
Exercise 2. listen for the second time and fill in blanks.
1. To ______ Zhao’s loneliness after the death of his wife, his only son, who had _____ in
America for years, working as a ________ in an American university, asked his father to
come to live with him.
2. He often_______ of his friends and neighbors in China, who often talked, drank tea and
played _______ together during their leisure time. “America is a good place, but it’s too
_______,”he said.
3. Like many university towns established in ________ areas, the ___ land was major
source of income for the university. All the teachers and students, after paying a nominal
____, were able to enjoy the pleasure of farming.
As is the case的用法分析
龙源期刊网
As is the case的用法分析
作者：张满胜
来源：《新东方英语》2013年第11期
本期，笔者将与大家分享as is the case这个句型的用法。该句型的基本含义是“这是常见的情形”或“情况往往如此”等，as is the case还经常与often、always等词搭配使用。该句型作为从句使用时，一般位于句首，其后再接一个陈述句，用于具体描述某个情形。它既可以单独使用，也可以在后面接介词with和in。下面笔者就来具体介绍这三种结构的含义与用法。
As is the case单独使用
As is the case单独使用时，其含义为“通常情况下，一如既往地”。请看下面这个例句。
1. As is often the case， humans are the primary cause of extinction.
通常情况下，人类是物种灭绝的主要原因。
需要说明的是，as is the case中的be动词可以根据语境换成其他时态。请看下面这个例句。
2. Since World War II， the need to encrypt and decrypt secret codes has increased considerably.
As has always been the case， secret codes continue to be used by governments and businesses to
share secret information.
自二战以来，加密和解密的需求急剧增长。密码一如既往地被政府和企业用来共享机密。
我们看到，上面两个例句中的as is the case是单独使用的。不过，更多的时候，我们是在as is the case后边添加介词with或in来使用，其中with用于引出人与物，in用于引出地点。下文中笔者将对此进行详述。
CASE3第6题分析
分众传媒面临的选择有以下的几种：
第一种是收购框架媒介，收购框架媒介,分众传媒并购框架媒介会产生协同效应，协同效益的来源主要有：
1、并购会使得分众传媒的收入提高。因为两家公司的客户群体有所重叠，而且两家公司的业务合并有利于分众传媒为客户提供更一体化的广告计划，还可以为更大范围的顾客提供跨媒介的定制服务。因此，合并后的公司有能力实现比他们单独运营更高的战略收益。
2、并购使分众企业众传媒将控制中国住宅区电梯海报框架90%以上的份额，进一步巩固分众传媒在户外广告市场的领袖地位，减少了竞争。合并后分众传媒会产生更多的收入。
并购后在产量提高的同时广告产品的平均成本降低，会产生规模经济效益。另外，由于框架媒介在电梯和住宅区市场的地位特别强大，而分众传媒则主要在商务楼和大卖场领域进行竞争并购后分众传媒可以更好地利用现有资源实现平稳的销售，并且更好地利用物业和人力资源。
3、由于框架媒介公司的首席执行官谭智是个高级管理人才，他在中国拥有丰富的经营经验，对于并购具有独到的见解，对框架媒介的发展有很大的作用。并购可以引进谭智的职业管理团队，对公司的战略管理有很大的推动。
并购也有以下的风险：
1、江南春是否有能力或者经验来处理这项交易，并购后是否会影响分众传媒在纳斯达克的股价，纳斯达克的投资者不一定会认同该交易。
2、并购后分众传媒的管理团队面临着整合两家公司的资源的任务。如何统筹两家公司的资源并合理分配，并改进经营战略，这使分众传媒面临管理挑战。
3、并购后有一个大问题就是框架公司的管理团队能否认同分众传媒的企业文化氛围，另外谭智的管理团队能否融入分众传媒的管理模式也是个未知数。并购是否会分散分众传媒在原来的众传媒交互式的液晶显液晶显示器（LCD）电视媒体的主要的核心业务。
二、假如分众传媒收购框架媒介，那么面临三个种收购方式：
1、用现金购买，假如交易价格是1.1亿美元，且框架媒介独立条件下价值万美元，则分众传媒全现金交易净现值是：分众传媒全现金交易净现值=-现金+V框架媒介+协同效应收益 =-110+62+协同效应收益=-48+协同效应收益
麦肯锡在线CaseStudy－－问题以及答案！！
1 Thank you for taking part in the On-Line Case Study. You will note that this exercise does not have the kind of latitude necessary to develop findings. Rather, we chose to focus on next steps in response to question eight. In a live case interview, however, you will be expected to derive specific findings based on your analysis. Interviewing techniques may vary depending on the office or practice you are applying to, but we hope this exercise has been useful in helping you prepare. To get a full copy of all the questions and answers (including yours) from the case study, click on the print icon. You can learn more about the possible exercises you may be asked to perform at your McKinsey interview by clicking on the Case Study Tips item in the navigation to the left. Good luck. On-Line Case Study Questions and Answers Question 1 Client Goal: Double the number of recruits while maintaining their quality with minimal increase in resources expended Our client recruits graduating college seniors for entry-level positions in locations around the world. It currently hires and places 500 graduates per year but would like to triple in size over the next ten years while maintaining quality. Assume that the increase must all come from hiring graduating seniors. (In an actual case, you may not be given this and other assumptions unless you ask.) The client's current recruiting budget is $2 million annually, and while it is in a strong financial position, it would like to spend as few additional resources as possible on recruiting. McKinsey is advising the client on what steps it will need to take in order to meet its growth targets, while staying within its budget constraints. Q: What levers does the organization have at its disposal to achieve its growth goal? A: Some possible levers are given below. It's terrific if you identified several of these and perhaps some others. Attract more applicants at the same cost Review the list of campuses targeted (e.g., optimize resource allocation across schools). The review may result in adding certain higher potential campuses and eliminating other ones that appear to have more limited potential. Review recruiting approach at each campus (e.g., optimize cost-effectiveness of messages and approaches at each school). Extend offers to a higher percentage of applicants while maintaining quality (e.g., reduce the number of people who are turned down who would have performed equally well in the job)