剑桥商务英语中级口语考试(基本讲义)

BEC 剑桥商务英语中级(第三版)讲义MODULE 2

MODULE 22.1 Company benefitsMain TasksTask 1 Exam Practice: Speaking Test—Part 2Task 2 Business Skills: Presenting your companyTask 3 Exam Spotlight: Writing Test—Part 1T ask 1: Speaking T est—Part 2I.Speaking PracticeThere’re a number of points to consider then arranging in-house training. The first thing is the training needs of staff. As we know, the object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperience and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short.A lengthy training may be tedious and exhaustive; while too short training may be fruitless.OK, I think that just covers everything. Thank you!When selecting applicants for a job, the first thing to consider is their personal qualities. A candidate with relevant qualities can ensure that he or she has the required abilities, knowledge or techniques pertinent to that job. And companies don’t have to prepare further training for them when they start work thus reduces costs.Secondly, a candidate needs to have previous working experience, since a person with lots ofacademic certificates may not know how to cope with real situations. However, a candidate with experience will find it much easier to adapt himself or herself to the work environment and to play his or her role.Apart from these, you also need to consider the communicating ability of the candidate. By communicative skills, we mean having the ability to express ideas clearly, be cooperative and get on well with other people which will be very important for him or her to play a good part in the team work.Well, that’s all my points. Thank you!T ask 2: Presenting your companyTask 1) Vocabulary—Company termsReference expressionsnew-hire training 新员工培训orientation新员工培训，迎新会vocational training / professional training职业培训management training管理培训develop a good training program to keep the staff motivated通过开发良好的培训计划来提高员工的工作热情Many entrepreneurs see to view employee training and development as more optional than essential … a viewpoint that can be costly to both short-term profits and long-term progress许多企业家认为员工的培训和发展可有可无，而非至关重要，认为这对公司的短期利益和长远发展来说代价太高。

剑桥商务英语_BEC中级口语讲义.pdf

BEC中级口语主讲：谢娇岳第一课时Introductionⅰ、Why take BEC exams?strong growthrigorous quality controlwide suitabilitywide business contextvalue for study and business careerinternational recognition for work and studyⅱ、What is International Business English? 什么是国际商务英语？国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。

由此看来，商务英语不是一种独立的语言，它仍然是英语，是在国际商务背景下使用的英语。

ⅲ、How to learn International Business English? 怎样学习国际商务英语？掌握一定的商务英语词汇、短语和句型。

(1) 词汇方面commerciale.g. The TV show was interrupted by too many commercials.prospecte.g. He called on some prospects but failed to make a sale.makee.g. These products are of Chinese make.The factory manufactured five makes of tractors.(2) 短语方面soft selling hard sellingSome sales people adopt a direct ‘hard sell’approach, while others use a more indirect‘soft sell’ approach.have a bad yearThe corporation is having a bad year and it will probably be necessary to dismiss afew office staff.break into/penetrate the marketThere is chance that we’ll manage to break into the UK market(3) 句型方面I am writing to you concerning… You can’t miss it. I can’t agree more. It may have slipped your mind, but…You can always reach me a t the number…We would very much a ppreciate it if you could… I noted with interest your advertisement for… Yes, that’s true, but on the other hand… That’s exactly what I think. Maybe, but don’t you think…? You are wanted on the phone. As requested, we enclose for your attention…(4) 旧词“新义“honoure.g, All credit cards honoured here. The bank honoured this cheque.covere.g. I have got myself covered against fire.royaltye.g. Besides copyright, the writer got a 10 percent royalty on sales. The technologytransfer fee shall be paid in royalties.(5) 同义词、近义词、相似词的辨析。

BEC 剑桥商务英语中级(第三版)讲义MODULE 1

MODULE 1T ask 1: Speaking T est-Part oneI. Members of Speaking Test•Examiner 1--- Interlocutorasking questions and giving directions•Examiner 2--- Assessorassessing your spoken English•Candidate 1:making a speech or answering questionsof Examiner 1 or Candidate 2•Candidate 2:making a speech or answering questions of Examiner 1 or Candidate 1II. Format of Speaking Test-Part one•Format: interview--- Conversation between the examiner and two candidates•Input: Examiner asks questions•Time: 3 minutes•Interaction focus: the examiner encourages the candidates to give information about themselves and to express personal opinionsIII. Criteria of grading in Part one•Manner•Pronunciation•Intonation•Stress & Rhythm•V ocabulary & GrammarNote:Make 1st impressionAdapt to examiner’s toneBody languageIV. Sentence DevelopmentCriteria:1.Brief but not simple2.To the point3.Suitable wordingExample1) I like reading a lot.I like reading. My favori te book is “Gone with the wind” because I love the main character.I have a wide range of hobbies among which I love reading the most. My favorite book is “Gone with the wind” by Margaret Mitchell, because I greatly admire the main character--- Scarlett, who was brave to love and hate.2) I also enjoy travelling very much.I love travelling very much because I see travelling as a good opportunity to meet new people, new food and new culture, which by all means broadens my view.I spend most of my long holidays travelling to different places, because it offers me great opportunities to meet new people, taste new foods, learn new cultures, thus adding my life experiences. Lijiang, Jiuzaigou, and Xinjiang are the most impressive places for me so far, so I highly recommend them.3）What kind of person do you think you are?What are your strengths and weaknesses?inactive, quiet, introvert , extrovert, trustworthy, thoughtful, helpful, gentle, slow, honest, hardworking, active, efficient, kind, generous, talkative, easygoing,, open, optimistic, pessimistic, easy to get along with, ready to help others, brave, devoting, passionate, bright, smart, cute, popular among friends, sweet, warm-hearted, sympathetic, willing to share, not self-centered, considerate, a social person,4）Where are you from?Can you say something about your hometown?location, province, urban area, suburb, rural area, isolated places, small villages/towns/ downtown areas/ countryside, city, beautiful scenery, quiet, fresh air, green everywhere, friendly people, kind and helpful, skyscrapers, tall buildings, shopping malls, department stores, business district, entertainment, parks, transportation system, public facilities, convenient, noisy, busy, indifferent, modern, cold, alienated, climate, humid, dry, windy, freezing, extremely hot,5）What’s your hobby?What do you like to do in your spare time?spare time, music, Pop/classical, sports, ball games, pc games, body exercises, movies (detective/horror/romantic /comedy /tragedy), books (science fiction / novel / essay / poems / poetry /fashion magazine / comic strips/ cartoons / autobiography), shopping, food, cooking, painting, singing, dancing, playing cards/poker/chessV. Personal questionsWell, my name is ☺, but you can call me ☻, which is my English name.I’m from the city of … in GD Province, which is in the south of China.Actually, my hometown is famous for …, do you know that place?Well, I’m a student studying International Business in … , which is one of the bestpolytechnic college in GD Province.Generally speaking, I like my major a lot, but most specifically, my studies are full ofchallenging because there’re much business-related knowledge for me to learn.Frankly speaking, I’m not sure. But I used to dream to be a HR manager, because Isuppose managing people is the most exciting and creative job.Definitely, English is the international language and as my major is InternationalBusiness, I’ll run the career by communicating with business partners all over theworld.I have been learning English for more than 10 years since I was in primary school.VI. Business topics1. Business in your hometown or country-- what kind of business / industry is popular in your hometown?-- what is the current situation of the industry?a. IT industries / garment industry / sportswear industry, some of the brands are famous nationwide.b. Catering is popular in my hometown. Many people are in the catering business.2.the importance of English in business-- Do you think English will continue to be important for business in the future? Why?a. English is a common language used in international business communicationb. With globalization, English helps to obtain business opportunities, succeed in negotiationand entertain visitors.3. The effect of technology on business-- Which technology has had the biggest effect on business in recent years?-- What effect will technology have on business development?IT/ E-commerce / business onlinea. to help the transfer of business informationb. to change the way business is conductedc. IT is now widely used in business activities. The Internet is making it possible to do businessonline which is more speedy and cost-effective.4. Present and future changes in working life-- In what ways do you think working life will change in the next decade?a. the present changes as follows: use of IT, office environment, welfare, etc.b. the future changes as follows: more people working from home, three or four working days, etc.5. Training and development in the workplace-- If you had a choice of work training, what would it be? Why?-- How do training help development of employees?a. a benefit to the staffb. Training upgrades business knowledge and working abilities.c. Training get staff well-informed and enhance their professional skills.6. ways of selling products or services-- How many ways are there to promote products or services?-- How effect is selling over the website?a. site promotion (department store / franchise houseb. direct mail, door-to-door sellingc. cold callingd. advertisement on TV, in newspaper or magazinee. Using you website as a marketing tool. Sell items directly on the site or use the site to educate customers about your product or service.T ask 2: Business T opic-Ways of working Task 1): Vocabulary—different ways of workingIII.DiscussionPut students into pairs or small groups to discuss how they work most effectively. Put the list of question on the board to help them discuss the points more easily.How do you study English most effectively?By working …--- at the same time everyday / at different times of the day?--- early in the morning / late at night?--- on your own / with others?--- at home / at your place of study (library or classroom)?Reference expressionsroutine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other互相支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficient在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率have more flexibility 享有更多的灵活度a dependent type of persona and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself 性格独立，喜欢自己做决定don’t want to work under someone 不想在别人手下工作Example statement:For me, I like to work flexible hours on my own. By working like this, I can work most effectively. When I need to teach my students, I will go to the classroom. So I am used to flexible hours rather than working nine to five. Also, I’d like to work on my own. It is because this can allow me to be innovative in my language teaching career.IV.MatchingStudents match the terms to the definition. Ask them if any of them are familiar with these way of working:Would it be possible to telework in your job？How would you feel about job-sharing?Have you ever suggested to your boss the idea of flexitime?V.Further analysisTask 2)：Reading---how to job-shareI．ScanningAsk students to read the whole text before they put the headings with the correct paragraphs. Tell them that they won’t need to understand every word to complete this reading task. II．DiscussionTopic：How easy would it b for you to job-share? Would your employer or boss think it was a good idea?Reference expressionsYesHave more time with childrenWith less work stressCan have more free timeCan have someone to share credit and blameTwo people doing one job means twice as much experience, skills, brainpower and energy.NoDifficult to find someone you likeNeed to coordinate with the other personTend to work late at nightNeed careful planning to play to each other’s different strengthsThey may not get what they expect of the job-sharer in terms of hours, availability and result. III．ExtensionExtension 1:Roles: Student A is the employee and student B is the employerSituation: Student A wants to start job-sharing with another colleague. He must try to convince their employer that it is a good idea and mention the advantages. Student B should be skeptical and mention disadvantages.Time: 3 minutesExtension 2:Roles: Student A is the examiner and student B is the examineeSituation: Student A asks some questions and Student B tries to answer them.Aim: students should introduced to the idea that they will have to be able to talk on many different areas of business in the exam.Time: 3 minutesTask 3)：Listening---working from homeI.II.Q&AQ1. What does she way is important when working from home?---A: have a time table and stick to it.Q2. What does she think are some of the advantages and disadvantages of this way of working?---A: advantage- you spend more time with the children-more flexibility-the company saves money on office space-no commutingdisadvantage – sometimes you work in the evening-you miss people and office news & gossipQ3. How long has she been with her current employer? How long has she been home-working?---A: She’s been with her current employer since she left school, but she’s been home-working for 5 years.Q4. Is she doing anything different from normal this week?---A: She’s going to the office everyday to meet visitors.Task 4)：Grammar---present tensesII.TimelinePresent ContinuousPast ContinuousT ask 3: Speaking T est-Part twoI.Format of Speaking test-part two•Format: mini-presentation' by each candidate on a business theme.-- giving information and expressing opinions•Input: Written prompt•Time: about 6 minutes (1m preparation)•Interaction focus: the candidates are given prompts which generate a short talk on a business-related topicII.Criteria of grading in Part two•V ocabulary•Grammar•Ideas organizationNote:Choose 1 topic as quickly as possibleList key words of the topicMake notes while your partner speakingBody languageIII.Tips1.选择主题I choose topic …2.开篇点题As regards to… There are 3 points I want to sayAs to …I thing we need to consider 3 aspectsConcerning … This topic, … There are 4 things to consider.In regard to …I have the following points.In relation to … From my point of view, I have the following consideration.Regarding to … As far as I am concerned, my points are as follows:With regard to … concerned,With respect to …3.论点组织First … second … thirdFirstly … secondly … thirdly … lastly …One … another … the third one … and the last …To begin with … in addition / … another important consideration … finallyFirst of all … in the second place … last not but least …To begin with … moreover … finally …4.论点扩展举例：for example, for instance, take … for example, such as …解释：that is, that means, it means that …对比：in comparison with, compared to …5.结束演讲Well, that’s all my points.Right, it look as though I’ve covered the main areas / main points.I think that just covers everything.Before I close, let me summarize the main points.So, to sum up …IV.Reference presentationA.What’s important when job sharing?I choose topic A --- What is important when job sharing. As to this topic, as far as I amconcerned, there are 3 things to consider.Finding someone you like is the most important when you start a job-share. As job sharing is a way for two people to both fill one job, finding someone you like is very important for the success of the scheme. You may find one from your current workplace, or you may find one from outside through all kinds of contacts.Organizing and planning how you share the work is also important. If it’s shared responsibility, there is no division of duties but the two people have to split the hours clearly to ensure that the work flows continuously. If it’s divided responsibility, each partner has to be clear about his own case --- load or project to focus on during his working hours. If it’s unrelated responsibility, the partners and to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility. Partners have to communicate well so that jobs are done smoothly. Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.B. What is important when working from home 、Setting up an office space in the house is important when working from home. This will give you a feel of being in the office and concentrate more on work. In this way, it will be easy for you to differentiate between work time and private time and you will not be easily distracted.It ’s also important to plan your working hours and your breaks. Make it like in the office and set a timetable. But do not overwork yourself to make up for not being in the office every day. Make sure you have a break after you work for a few hours.In addition, to make working from home really successful, you should make surethough you are in the office. This may help a lot toThis exercise gives students the opportunity to bring together many of the ideas and vocabulary looked at in the module so far. Refer students to the previous reading and listening from this module to help them prepare ideas. Then students give their presentation to each other. NOTE: 1. choose one topic from 3 2. 1 minute preparation 3. 1 minute presentation4. ask 1 or 2 questions to your partnerB: What is important when…?Working from home• Set up an office space in the house.• Plan your working hours and your breaks. • •。

BEC 剑桥商务英语中级(第三版)讲义MODULE 1

MODULE 1T ask 1: Speaking T est-Part oneI. Members of Speaking Test•Examiner 1--- Interlocutorasking questions and giving directions•Examiner 2--- Assessorassessing your spoken English•Candidate 1:making a speech or answering questionsof Examiner 1 or Candidate 2•Candidate 2:making a speech or answering questions of Examiner 1 or Candidate 1II. Format of Speaking Test-Part one•Format: interview--- Conversation between the examiner and two candidates•Input: Examiner asks questions•Time: 3 minutes•Interaction focus: the examiner encourages the candidates to give information about themselves and to express personal opinionsIII. Criteria of grading in Part one•Manner•Pronunciation•Intonation•Stress & Rhythm•V ocabulary & GrammarNote:Make 1st impressionAdapt to examiner’s toneBody languageIV. Sentence DevelopmentCriteria:1.Brief but not simple2.To the point3.Suitable wordingExample1) I like reading a lot.I like reading. My favori te book is “Gone with the wind” because I love the main character.I have a wide range of hobbies among which I love reading the most. My favorite book is “Gone with the wind” by Margaret Mitchell, because I greatly admire the main character--- Scarlett, who was brave to love and hate.2) I also enjoy travelling very much.I love travelling very much because I see travelling as a good opportunity to meet new people, new food and new culture, which by all means broadens my view.I spend most of my long holidays travelling to different places, because it offers me great opportunities to meet new people, taste new foods, learn new cultures, thus adding my life experiences. Lijiang, Jiuzaigou, and Xinjiang are the most impressive places for me so far, so I highly recommend them.3）What kind of person do you think you are?What are your strengths and weaknesses?inactive, quiet, introvert , extrovert, trustworthy, thoughtful, helpful, gentle, slow, honest, hardworking, active, efficient, kind, generous, talkative, easygoing,, open, optimistic, pessimistic, easy to get along with, ready to help others, brave, devoting, passionate, bright, smart, cute, popular among friends, sweet, warm-hearted, sympathetic, willing to share, not self-centered, considerate, a social person,4）Where are you from?Can you say something about your hometown?location, province, urban area, suburb, rural area, isolated places, small villages/towns/ downtown areas/ countryside, city, beautiful scenery, quiet, fresh air, green everywhere, friendly people, kind and helpful, skyscrapers, tall buildings, shopping malls, department stores, business district, entertainment, parks, transportation system, public facilities, convenient, noisy, busy, indifferent, modern, cold, alienated, climate, humid, dry, windy, freezing, extremely hot,5）What’s your hobby?What do you like to do in your spare time?spare time, music, Pop/classical, sports, ball games, pc games, body exercises, movies (detective/horror/romantic /comedy /tragedy), books (science fiction / novel / essay / poems / poetry /fashion magazine / comic strips/ cartoons / autobiography), shopping, food, cooking, painting, singing, dancing, playing cards/poker/chessV. Personal questionsWell, my name is ☺, but you can call me ☻, which is my English name.I’m from the city of … in GD Province, which is in the south of China.Actually, my hometown is famous for …, do you know that place?Well, I’m a student studying International Business in … , which is one of the bestpolytechnic college in GD Province.Generally speaking, I like my major a lot, but most specifically, my studies are full ofchallenging because there’re much business-related knowledge for me to learn.Frankly speaking, I’m not sure. But I used to dream to be a HR manager, because Isuppose managing people is the most exciting and creative job.Definitely, English is the international language and as my major is InternationalBusiness, I’ll run the career by communicating with business partners all over theworld.I have been learning English for more than 10 years since I was in primary school.VI. Business topics1. Business in your hometown or country-- what kind of business / industry is popular in your hometown?-- what is the current situation of the industry?a. IT industries / garment industry / sportswear industry, some of the brands are famous nationwide.b. Catering is popular in my hometown. Many people are in the catering business.2.the importance of English in business-- Do you think English will continue to be important for business in the future? Why?a. English is a common language used in international business communicationb. With globalization, English helps to obtain business opportunities, succeed in negotiationand entertain visitors.3. The effect of technology on business-- Which technology has had the biggest effect on business in recent years?-- What effect will technology have on business development?IT/ E-commerce / business onlinea. to help the transfer of business informationb. to change the way business is conductedc. IT is now widely used in business activities. The Internet is making it possible to do businessonline which is more speedy and cost-effective.4. Present and future changes in working life-- In what ways do you think working life will change in the next decade?a. the present changes as follows: use of IT, office environment, welfare, etc.b. the future changes as follows: more people working from home, three or four working days, etc.5. Training and development in the workplace-- If you had a choice of work training, what would it be? Why?-- How do training help development of employees?a. a benefit to the staffb. Training upgrades business knowledge and working abilities.c. Training get staff well-informed and enhance their professional skills.6. ways of selling products or services-- How many ways are there to promote products or services?-- How effect is selling over the website?a. site promotion (department store / franchise houseb. direct mail, door-to-door sellingc. cold callingd. advertisement on TV, in newspaper or magazinee. Using you website as a marketing tool. Sell items directly on the site or use the site to educate customers about your product or service.T ask 2: Business T opic-Ways of working Task 1): Vocabulary—different ways of workingIII.DiscussionPut students into pairs or small groups to discuss how they work most effectively. Put the list of question on the board to help them discuss the points more easily.How do you study English most effectively?By working …--- at the same time everyday / at different times of the day?--- early in the morning / late at night?--- on your own / with others?--- at home / at your place of study (library or classroom)?Reference expressionsroutine type of person 按部就班的人have flexible management of time and work 灵活安排自己的时间和工作get support from each other互相支持co-operate with each other 相互合作share ideas 交流想法learn from other people’s strong points 学他人所长working in a team needs to have good interpersonal skills and is not necessarily efficient在团队工作需要有很好的人际交往技能，不一定效率就高can be more concentrated and thus more efficient in an office在办公室更容易集中精力因此也更有效率have more flexibility 享有更多的灵活度a dependent type of persona and never make decisions myself 性格依赖，不喜欢自己拿主意an independent type of person and would like to make decisions myself 性格独立，喜欢自己做决定don’t want to work under someone 不想在别人手下工作Example statement:For me, I like to work flexible hours on my own. By working like this, I can work most effectively. When I need to teach my students, I will go to the classroom. So I am used to flexible hours rather than working nine to five. Also, I’d like to work on my own. It is because this can allow me to be innovative in my language teaching career.IV.MatchingStudents match the terms to the definition. Ask them if any of them are familiar with these way of working:Would it be possible to telework in your job？How would you feel about job-sharing?Have you ever suggested to your boss the idea of flexitime?V.Further analysisTask 2)：Reading---how to job-shareI．ScanningAsk students to read the whole text before they put the headings with the correct paragraphs. Tell them that they won’t need to understand every word to complete this reading task. II．DiscussionTopic：How easy would it b for you to job-share? Would your employer or boss think it was a good idea?Reference expressionsYesHave more time with childrenWith less work stressCan have more free timeCan have someone to share credit and blameTwo people doing one job means twice as much experience, skills, brainpower and energy.NoDifficult to find someone you likeNeed to coordinate with the other personTend to work late at nightNeed careful planning to play to each other’s different strengthsThey may not get what they expect of the job-sharer in terms of hours, availability and result. III．ExtensionExtension 1:Roles: Student A is the employee and student B is the employerSituation: Student A wants to start job-sharing with another colleague. He must try to convince their employer that it is a good idea and mention the advantages. Student B should be skeptical and mention disadvantages.Time: 3 minutesExtension 2:Roles: Student A is the examiner and student B is the examineeSituation: Student A asks some questions and Student B tries to answer them.Aim: students should introduced to the idea that they will have to be able to talk on many different areas of business in the exam.Time: 3 minutesTask 3)：Listening---working from homeI.II.Q&AQ1. What does she way is important when working from home?---A: have a time table and stick to it.Q2. What does she think are some of the advantages and disadvantages of this way of working?---A: advantage- you spend more time with the children-more flexibility-the company saves money on office space-no commutingdisadvantage – sometimes you work in the evening-you miss people and office news & gossipQ3. How long has she been with her current employer? How long has she been home-working?---A: She’s been with her current employer since she left school, but she’s been home-working for 5 years.Q4. Is she doing anything different from normal this week?---A: She’s going to the office everyday to meet visitors.Task 4)：Grammar---present tensesII.TimelinePresent ContinuousPast ContinuousT ask 3: Speaking T est-Part twoI.Format of Speaking test-part two•Format: mini-presentation' by each candidate on a business theme.-- giving information and expressing opinions•Input: Written prompt•Time: about 6 minutes (1m preparation)•Interaction focus: the candidates are given prompts which generate a short talk on a business-related topicII.Criteria of grading in Part two•V ocabulary•Grammar•Ideas organizationNote:Choose 1 topic as quickly as possibleList key words of the topicMake notes while your partner speakingBody languageIII.Tips1.选择主题I choose topic …2.开篇点题As regards to… There are 3 points I want to sayAs to …I thing we need to consider 3 aspectsConcerning … This topic, … There are 4 things to consider.In regard to …I have the following points.In relation to … From my point of view, I have the following consideration.Regarding to … As far as I am concerned, my points are as follows:With regard to … concerned,With respect to …3.论点组织First … second … thirdFirstly … secondly … thirdly … lastly …One … another … the third one … and the last …To begin with … in addition / … another important consideration … finallyFirst of all … in the second place … last not but least …To begin with … moreover … finally …4.论点扩展举例：for example, for instance, take … for example, such as …解释：that is, that means, it means that …对比：in comparison with, compared to …5.结束演讲Well, that’s all my points.Right, it look as though I’ve covered the main areas / main points.I think that just covers everything.Before I close, let me summarize the main points.So, to sum up …IV.Reference presentationA.What’s important when job sharing?I choose topic A --- What is important when job sharing. As to this topic, as far as I amconcerned, there are 3 things to consider.Finding someone you like is the most important when you start a job-share. As job sharing is a way for two people to both fill one job, finding someone you like is very important for the success of the scheme. You may find one from your current workplace, or you may find one from outside through all kinds of contacts.Organizing and planning how you share the work is also important. If it’s shared responsibility, there is no division of duties but the two people have to split the hours clearly to ensure that the work flows continuously. If it’s divided responsibility, each partner has to be clear about his own case --- load or project to focus on during his working hours. If it’s unrelated responsibility, the partners and to learn what their separate tasks are in the same department, and each has to do his own share well.Communication is another important factor to consider when you arrange the job-share,especially for shared responsibility. Partners have to communicate well so that jobs are done smoothly. Using email, voicemail messages, daily logs and notes are some techniques that help facilitate communication.B. What is important when working from home 、Setting up an office space in the house is important when working from home. This will give you a feel of being in the office and concentrate more on work. In this way, it will be easy for you to differentiate between work time and private time and you will not be easily distracted.It ’s also important to plan your working hours and your breaks. Make it like in the office and set a timetable. But do not overwork yourself to make up for not being in the office every day. Make sure you have a break after you work for a few hours.In addition, to make working from home really successful, you should make surethough you are in the office. This may help a lot toThis exercise gives students the opportunity to bring together many of the ideas and vocabulary looked at in the module so far. Refer students to the previous reading and listening from this module to help them prepare ideas. Then students give their presentation to each other. NOTE: 1. choose one topic from 3 2. 1 minute preparation 3. 1 minute presentation4. ask 1 or 2 questions to your partnerB: What is important when…?Working from home• Set up an office space in the house.• Plan your working hours and your breaks. • •。

剑桥商务英语BEC中级口语讲义

,.BEC中级口语第一课时常用句型I am writing to you concerning…我写信给你是关于You can’t miss it.你一定找的到I can’t agree more. 我很赞同你It may have slipped your mind, but…你可能忘了，但是（确实有这么回事）You can always reach me at the number…打这个电话你总能找到我We would very much appreciate it if you could…如果你...我们会非常感谢I noted with interest your advertisement for…对于你们的广告我很感兴趣的是..Yes, that’s true, but on the other hand…是，这是对的，但是在另一方面（部分肯定）That’s exactly what I think.这正是我所想的Maybe, but don’t you think…?你不认为...（提出建议）You are wanted on the phone. 有你的电话As requested, we enclose for your attention…根据你们的要求，我方附上...同义词、近义词、相似词的辨析。

1) chairman主席，会长, president总裁，总统, CEO首席执行官，总裁, Managing Director总经理, General Manager总经理.2) dealer商人, merchant店主, trader, businessman, distributor经销商.3) deputy副总, vice-代理的, associate合伙人, assistant助理.4) discharge, unload, land 卸货5) discount折扣, reduction减少, rebate减少（税）, allowance津贴.,.第二课时ⅡPresentation ExamplePART 2: Mini-presentationA: WHAT IS IMPORTANT WHEN…?Selecting applicants for a job•Working experience•Personal qualitiesSample 1I choose topic A-what is important when selecting applicants for a job. As to this topic, as far as I am concerned, there are 3 things to consider.First, I think working experience is very important when selecting applicants. Applicants who have already had the work experience in the relevant fields will learn the new job easier and quicker. And it will also save the company a lot of training fees if the applicant has related experience.Second, we must consider the personal qualities of the applicants, such as personality and health. Companies tend to employ people whose character fits a special job. For example, consulting company tends to employ applicant who is analytical and knowledgeable, but advertising agents like their employees to be energetic and creative.Third, I believe language is of great importance when selecting applicants. Nowadays, we do business with people from all over the world. Always we buy goods from Africa, and sell our electronic product to Europe; a foreign language especially English is needed if the company wants to expand to the world. Applicants who can speak one or more foreign languages will have a better chance to get the job.Sample 2As we all know, the criteria used by HR professionals in screening and selecting applicants normally include such factors as working experience, personal qualities and communicative skills.Firstly, we pay a lot of attention to working experience of the applicant. A person with a solid record of related experience is more likely to fit in with a new company. Therefore he or she can be trusted to fulfill the tasks and solve the problems in a more professional and competent way.In addition to this, we also look at the personal qualities of the applicant. Does he or she has integrity, perseverance or ‘can do’spirit? Surely any organization can benefit from the reliability, devotion and enthusiam of its employees.Finally, good communicative skills such as interpersonal skills and team spirit are also becoming an important precondition in selecting qualified employees.B: WHAT IS IMPORTANT WHEN…?Preparing for a job interview•Studying the job advertisement•Finding out about the companyBefore you go for an interview, you must make preparations so as to face the interviewer with more confidence. They include studying the job advertisement, finding out about the company, preparing yourself psychologically, etc.Firstly, you should study the job advertisement carefully so that you can match your knowledge, skills and abilities with the specifications required for the post. You must assure the interviewer thatyou have all the qualifications required, so you are the right sort of person they are looking for.Secondly, you should know more about the company, such as its profile, structure, existing problems, requirements, campaigns and future plans. As a Chinese saying goes: “know the opponent and know yourself, and you can fight a hundred battles without defeat.”Finally, you should also prepare yourself psychologically and this will help you combat stress. Rehearsing the interview with your friends, for example, is a good relaxation exercise that can install confidence in you.第三课时ⅠConversationPART 1: Exchange personal informationThis part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting.Activity 1:Asking each other’s name (including spelling), hometown, occupation, hobbiesFurther probing: describe your hometown (location, city, town, village) climate, population, etc.Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation.Further probing: asking each other about marital status/ with or without boy friend/girlfriend.Asking for opinion on married/single life, which is better?Further probing: asking each other about hobbies.第四课时ⅠTongue Twister1.Good cookies could be cooked by good cook if a good cook could cook good cookies.2.If you understand, say understand.If you don’t understand, say don’t understand.If you understand say you don’t understand.How can I understand you understand.Understand?3.Peter Pipe picked a peck of pickled peppers prepared by his parents and put them on a large paperplate.ⅡConversationⅢConversation TopicsAsking about personal views.1.Why do you study English?2.Why do you want to study business?3.What do you think of some modern methods of payment (credit cards, cheques, bank transfers银行转账)?4.What role does the computer play in modern business?5.What are some necessary steps for preparing a business trip overseas?6.Which kind of office would you prefer to work in, cellular or an open-plan office?格子间还是开放式7.What do you think of international trade?8.How to deal with customer enquires on the phone? 消费者打电话问讯9.Transportation: (What is your usual means of transportation? Compare the various means oftransportation)10.Health and safety in the workplace (How to ensure a healthy working environment for employees?What are some health hazards in the office/factory shop? What safety measures should be adopted in the workplace?)11.How to keep a balance between growth and environment protection?12.Radio and TV (What are your favorite/TV programs? Why?)13.What kind of role does advertising play in promoting your products/services? Which form ofadvertising is most effective in your opinion?14.What are the required qualities of a modern manager?15.What do you know about flexible time? 弹性工作制第五课时第四讲ⅠLife EnglishTalking about money1．If you have money, you can easily make money.Money makes money. 钱生钱Money begets money.If you are in debt, you lose your self-respect. 自尊You lose your motivation. 动力Your debt continues to grow. 你负债与日俱增You start to worry.You need to borrow more money.You get even deeper in debt.2.Money comes.Money goes.But the memory is always there. 钱来钱去，留给你的只是记忆Money talks.Money rules.Money is power. 钱是万能的3.Money burns a hole in your pocket. 钱是留不住在口袋里的It goes out as fast as it comes in. 钱用的比来得快You’re a spendthrift. 你是个浪费钱的人Don’t squander your hard-earned money. 别挥霍你辛苦赚来的钱Put your savings in the bank. 把你的储蓄放在银行里savings account （注意＋s）Never live beyond your means. 不要入不敷出live within one’s means 量入而出Be a good consumer. 做个理智的消费者customer，clientBe a smart shopper.Be a clever buyer.ⅡPresentation TopicsTeam WorkWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEWHAT IS IMPORTANT WHEN…?CHOOSING PEOPLE TO WORK IN TEAMS●VARIETY OF EXPERIENCE●PERSONAL QUALITIESKey point: improve working efficiency. This plays a crucial role in the commercial practice in Western world.Explain the importance of team work:a.Teamwork reflects the combined experiences, knowledge, intelligence and views of a group ofpeople, so it will definitely improve the quality and efficiency of the work.b.If the participants worked together, it would be easy for them to come up with creative ideas.This is particularly valuable for a relatively complex work, for the people working in a team, if one of them gets stuck on a matter, others/the rest could chip in their ideas and get theproblem sorted. But if you work on your own, for instance, you are the sole manager in the department.c.If people did not work as a team, everyone would have to wait for the decisions made by themanager and it was not easy to get people to take on responsibility for anything.d. A huge and complicated project is not possible to be completed/done by merely one person.For instance, 3 Gorges project-a huge amount of money, 30 million people have to emigrate to elsewhere, a lot of commercial contractse.You will get bored quickly if you work on you own. But if you work in a team…f.Working in a team can increase personal awareness of abilities and complementary skills incolleague.How to improve teamwork:Common objective；General ideas; friendly atmosphere; not bossy; patient; good manners; modest; leadership; good interpersonal skills; variety of experiencea.Variety of experience and a broad horizon would help to tackle urgent matters and establish hisor her personal prestige. Well-experienced staff are capable of overcoming storms and crises.b.On coming across problematic issues, new or inexperienced staff usually will feel depressedand even start to panic. One or a number of experienced staff will, in this kind of situation, automatically become the spiritual leaders of the team and can get the issues in question solved quickly.c. A wide range of experiences are important to a team member, because you never know whatkind of problems might suddenly come up to you. Experiences in different fields will enhancethe chance of successfully sorting out the problem with your knowledge which is based on your past experience.Personal qualities:a.The basis of the team work is mutual trust and friendly atmosphereb.Good manners, not too bossy, patient, modest, leadership, good interpersonal skills.Project ManagementWHAT IS IMPORTANT WHEN…?MANAGING A PROJECT●ENCOURAGING TEAMWORK●KEEPING TO SCHEDULEKey points: Team work, time pressure (keeping to the schedule)Team work: as explained in the teamwork sectionTime pressure:a. A well-designed schedule can clarify yourself to the project. You should ensure that you wouldbe running before the schedule rather than after it.b.Time is always of essence for a project.c.Failure to keep to the schedule will result in/cause late completion.te completion will lead to: civil litigation, injured party will become entitled to claimcompensation/entitled to sue the brea ching company.e.When the project is being processed/in the course of carrying out the project, there will be a lotof commercial activities involved. Such as investment banks advance cash; raw material supply, planning permission, sub-contract/outsource. Failure to stick to the schedule will affect above matters.CompetitionWHAT IS IMPORTANT WHEN…?DEALING WITH COMPETITION●PRICING POLICIES●ADVERTISING STRATEGIESWHAT IS IMORTANT WHEN…?SETTING PRICES FOR NEW PRODUCTS●PRODUCTION COSTS●COMPETIORS’PRICESKey points: Pricing; Advertising; Production costs; Competitor’s price; Marketing; a wide range of services and productsPricing:a.(For a consumer): all consumers would like to go for higher quality and less expensive products.It is a common sense.b.(For a manager): correct pricing policies can capture a large number of consumers in a shortperiod of time.c.For a newly established company: correct pricing policies are particularly important for newlyestablished businesses. The major task for them at the early stage is to draw the public attention and make their company and their brand known to the public. When a new product is put into market, there may be very few people knowing/who know about it…(e.g.Thai curry source)Competitors’price:a.Once a new product is put into market, it will immediately face the competition from rivals. Theprice war sometimes can be incredibly fierce and crude.petitors’price will mirror the consumers’attitude about certain products and thesatisfaction about their prices.c.If you fixed the price higher than your rivals without higher quality of service, you might soonfind yourself in an unfavorable situation.d.Correct pricing policies could also defeat some competitors in a short period of time. Forexample: Safeway, Tesco price war against all small bread manufactures. In this case, Safeway and Tesco fixed their price for 7p per loaf, which is 23p cheaper than their competitors’offer.As a result of this, in 35 days time, most of their competitors went into liquidation.Advertising strategies: 广告策略a.The fundamental task for a company is to make its products and itself known to the public.There are many ways to achieve this, advertising is the most important one.b.Advertising through different media can cover nearly every corner in the world. The mainchannels are:-TV-Radio-Internet-Newspaper-Bill Board-Poster-Magazinec.The advantage/point of advertising is not only about propagandizing your company but alsocompeting against/with your rivals. A company, through proper advertisements, can manage to introduce the advantages of their products comparing to their rivals’, and therefore convince the consumers that their products would be the right choice. For instance, Car manufactures can put in their new designs to the ads, e.g. ABS, double airbags to convince the prospective customers that their cars are safer than others.第六课时第五讲ⅠLife EnglishTalking about time1.How are we doing for time?Do we have time for that?How much time do we have left?Are we on schedule?Do we have time?Are we making good time?2.Times flies by too quickly.Time passes by too swiftly.Time waits for no man.Enjoy life while you’re still young.Don’t miss any opportunity.Don’t pass up any good chances.3.Time is important.Time is valuable.Time is precious.Do as much as you can every day.Take every opportunity and chance given to you.Don’t waste any time.ⅡPresentation TopicsMotivating staffWHAT IS IMPORTANT WHEN…?MOTIVATING STAFF●FINANCIAL BENEFITS●CAREER DEVELOPMENT OPPORTUNITIESWHAT IS IMPORTANT WHEN…?INTRODUCING A REWARD SYSTEM FOR STAFF●PURPOSE OF THE REWARD SYSTEM●TYPES OF REWARD OFFEREDWHAT IS IMPORTANT WHEN…?AIMING TO REDUCE STAFF TURNOVER●FINANCIAL INCENTIVES●CAREER STRUCTUREKey points: Financial benefits; Career development/structure; reduce staff turnoverFinancial Benefits:a.Managers, company owners and supervisors have always been frustrated and bewildered byemployees with little or no motivation.b.Staff always want reward for their contribution to the company and what they are worth. Suchfactors are just like market forces. The fundamental reason of looking for a job is to get pay.Staff do the job what they are paid for. However, quite often, the staff work overtime under their managers’demand. If the company fails to give proper financial benefits staff might subsequently feel not being fairly treated, and therefore frustrate their enthusiasm for their work.c.Staff want some sort of recognition for the job that they do. Correct financial benefits plan willarouse their enthusiasm; otherwise they would feel being ignored.d.The job that the staff are doing is not always interesting, or the working environment may notbe pleasant, or their colleagues might not be very helpful and cooperative. In this kind of situation/under the kind of circumstance, the staff would become stressful and uninterested in their job. Correct financial benefits can normally distract staff from their dissatisfaction with….Career development/structure:a.Job-hunting is always a two-way process. On one hand, the employees look for their ideal jobs,on the other hand the employer, at the same time, look for competitive people. An employer has a number of methods to attract the best people into its business. Such as high pay, traveling opportunities, company cars and training/career development opportunities.b.Good educational background is not the only element that the future employers will take intoaccount when they look for someone in the job market. Postgraduate qualifications and professional trainings are equally or even more important than the higher education degrees.When the HR managers only have 30 seconds to go through each applicant’s CV, the sector that will catch their eyes are normally your qualification and professional training experiences, which show whether you suit their vacant positions.c.Nowadays, very few people would like to go for that kind of job-for-life posts. They all wish tohave their jobs better and better. If an employee is able to get the opportunities to obtain some sort of professional training during the course of employment, this experience will definitely enhance his value in the employment market and therefore benefits his future job-hunting.d.So in the two-way job-seeking process, while the employer is choosing its favorite people, thewise future employee will consider the training and career development opportunities with his/her future employer and try to make himself/herself more competitive in the employment market.ⅢBusiness Dialogu e1) Negotiating a Job OfferEmployer: would you consider an offer of $56,000 per year?Ms. Wilson: What kind of benefits are talking about?Employer: Our standard package includes health insurance, two weeks vacation and a company car.Ms. Wilson: Are these things negotiable?Employer: Uh…not normally. What do you have in mind ?Ms. Wilson: Vacation time is important to me. I would be willing to give up these other items in order to receive more vacation days.Employer: What an interesting idea, Ms. Wilson. Would you also be willing to accept a cut in initial salary?Ms. Wilson: possibly. What do you have in mind ?2) Employee Pay RaiseBoss: You have done an excellent job this year and we are pleased with the results. Employee: I am glad that you have been happy with my performance.Boss: As a result of your performance, we happy to offer you the position of manager. Employee: Does this title come with an increase in salary?Boss: Yes, it does.Employee: Can you give me the specifics?Boss: Your monthly gross salary will increase by $500.Employee: That sounds fair.3）Asking for a RaiseMr. White: So, tell me: what makes you think we should give you a raise?Miss Small: I’ve got several good reasons. I’ve been here several years, my work has proven to be good, and I’ve noticed that people in comparable job s get paid more than I do. Mr. White: Salaries are confidential; how do you know how much money these “other people”make?Miss Small: Well, I’ve noticed all the new cars around here, for one thing.Mr. White: Those are company cars provided to the sales staff for their business trips. Also, some employees receive sales commissions. So good salesmen will naturally earn more. Miss Small: That’s understandable. Well, rather than comparing my salary with someone else’s, perhaps we could talk about my job performance. Surely you’ve noticed the extrahours I’ve put in recently? If I were being paid an hourly wage, with the standard time–and –a –half for overtime, I’d be earning much more.Mr. White: I see you point. However, it might be hard to get a raise approved. Profits were down last quarter, and the whole company is tightening its belt, so anything that affects theannual budget is hard to get approved. But I’ll tell you what I’ll do. I’ll give you a one–time bonus for your recent hard work. And I’ll try to arrange some sort ofcompensation for any future overtime.Miss Small: That would be very good of you, Mr. White.4）Asking for a RaiseMartin: Mr. Smith, I have been doing some industry research and was shocked to learn that the average salary for a position that is similar to mine pays, on average $2,000 more peryear than I am currently making.Mr. Smith: What are you basing this information on?Martin: First and secondary research. I hope that you can address this concern immediately as I find it very disturbing.Mr. Smith: Yes, I will. We are very happy with performance and want to continue our good working relationship.Martin: I wish the same. As such, I hope you will seriously consider a pay increase.Mr. Smith: Let me take this up with the Director and get back to you immediately.ⅣConversation Notes注意：1．考试中不要说“Pardon?”2．Never say “sorry”in examination!3．没听清可用以下说法I don’t quite understand you. Would you explain it a little bit for me?I am not sure what you are getting at. Would you express it in another way?第七课时第六讲ⅠLife Englisheating1．I am hungry.I’m hungry as hell.I’m hungry as a wolf.I’m starving.I’m starved.I feel like I’m starving to death.My stomach is empty.My stomach is growling.I could eat like a horse.2.I’m really hungry.I’m feeling weaker by the moment.I need to eat something nutritious.3.Let’s eat.Let’s dig in.Let’s pig out.Let’s mounch out.Let’s chow down.Let’s indulge ourselves.4.It’s delicious.It tastes great.It’s out of this world.This meal is fit for a king.This meal was made in heaven.I couldn’t ask for a better meal.5.I’m full.I’m stuffed.I can’t eat another bite.I ate too much.I need to take a rest.I need to take it easy.Invite sb. to dinner1.It’s on me.It’s my treat.Be my guest.Let me pay the bill.Let me foot the bill.Let me pick up the check.2.Pick your position.Select what you like.Choose whatever you wish.It’s your choice.It doesn’t really matter to me.I don’t have any preference.3.Can I get you something?Do you need anything?What would you like?Are you hungry now, or would you like to eat later?I’d like to invite you out to dinner.Do you have any preference?4.I’m easy to satisfy.I’m easy to please.I have simple tastes.I don’t need any fancy food.I don’t need anything special.McDonald’s would do me fine, if it’s OK with you.5.What do you recommend?What do you suggest?What do you think is best?What’s good today?What’s your most popular dish?What’s this place famous for?ⅡPresentation TopicsBusiness PremisesWHAT IS IMPORTANT WHEN…?RELOCATION A BUSINESS●LOCAL WORKFORCE AVAILABLE●LOCATION OF SITEWHAT IS IMPORTANT WHEN…?CHOOSING RETAIL PREMISES TO RENT●LOCATION●LENGTH OF CONTRACTKey points: location of the premises; local workforce; rent a premisesLocal workforce:a.Might technology support and skilful workforce are the two crucial elements leading a modernenterprises to success. So when locating a business, the management people in the business got to consider local workforce.b.Skilful workers are just like the hands of a business, they are the direct creators of company’sprofits.c.The diversity of the workforce’s skills will diversify the quality of the products. (Swiss watch,Volkswagen cars)d.Skilful workforce is particularly important to hi-tech oriented companies. The hi-tech productsrequire the company to maintain a strong research and development team, which are normally the more valuable assets of the company.e.When locating a business, the managers need to consider whether the local workforce iscapable of producing such a strong R&D team.f.Moreover, cheap local force will certainly reduce the production costs. (Consider why manyforeign companies choose China as their manufacturing base)Location of the business site:Consider the following issues:a.Whether it is convenient and easy for raw material supply and transporting out the products.b.Whether it is easy to get access to the electricity, water, gas and other supporting energysupplies.c.Whether it is convenient for most of staff to go to workd.The property price theree.Environmental issuesf.Planning permissiong.Tax liabilitiesThe length of the contract:a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause.MarketingWHAT IS IMPORTANT WHEN…?AIMING TO REACH NEW MARKETS●MARKET RESEARCH●ADVERTISINGWHAT IS IMPORTANT WHEN…?ADVERTISING A NEW PRODUCT●TARGET MARKETS●CHOICE OF MEDIAMarket research:a.Marketing is the performance of business activities that direct the flow of goods and servicesfrom producer to consumer or user.b.Marketing research is always the first step before the company gets into the market.c.The fundamental goal of marketing is the satisfaction of consumer needs. No organization cansurvive for long without meeting consumer needs. People will simply not purchase a product or service that they do not need.d.Thus, any organization, if it is to be successful, must proceed from the goal of customersatisfaction and adjust its programs to deliver an offering meeting consumers’needs.e. E.g. foreign medium and high range car manufacturers did not attempt to enter into theChinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. …f. E.g. Pizza, Pasta…g.Talking about Market Research✧The company has done a lot of market research for the product.✧Can you tell me how a company starts selling a new product?✧Do you often carry out/conduct market research?✧What’s objective of market research?✧One of the purpose of market research is to find out whether there’s a market for theproduct.✧We did a detailed market analysis.✧Market research is actually an analysis of a specific market for a particular product.✧We have to run the market test for two months.✧We have a wide product range.✧The stock market is uncertain at the moment because interest rates are falling.Advertising:a.Advertising is the most useful way to propagandize a company’s products and make themknown to the public. Advertising is also the way to get the products orientated. (E.g. whether the products are for female/male market, high earning people or low earning people. Sports shoes…perfume)b.When advertising a new product, it is essential to consider the target markets. Consumers’needs in the target market.c.Choice of media: see Advertising Strategies.ⅢBusiness Dialogue1) Market PotentialAndy: Thank you for your interest in representing our product.Janet: I have heard many excellent things about your company and have experienced first –hand the capabilities of your computers.Andy: What are your initial thoughts of our computers in China? Is there a market?。

剑桥商务英语BEC中级口语课程讲义(第七课时)

商务英语在线学习：/kcnet410/
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supplies. c. Whether it is convenient for most of staff to go to work d. The property price there e. Environmental issues f. Planning permission g. Tax liabilities The length of the contract: a. Longer contract would cover issues in more details. The contract should cover certain matter, which are likely to incur, such as assignment, service charges, and rent review clause. Marketing …? WHAT IS IMPORTANT WHEN WHEN… AIMING TO REACH NEW MARKETS � MARKET RESEARCH � ADVERTISING …? WHAT IS IMPORTANT WHEN WHEN… ADVERTISING A NEW PRODUCT � TARGET MARKETS � CHOICE OF MEDIA Market research: a. Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user. b. Marketing research is always the first step before the company gets into the market. c. The fundamental goal of marketing is the satisfaction of consumer needs. No organization can survive for long without meeting consumer needs. People will simply not purchase a product or service that they do not need. d. Thus, any organization, if it is to be successful, must proceed from the goal of customer satisfaction and adjust its programs to deliver an offering meeting consumers’ needs. e. E.g. foreign medium and high range car manufacturers did not attempt to enter into the Chinese market until recent years, because following market researches, they discovered that Chinese consumers, in general, could not afford to buy and maintain expensive cars. … f. E.g. Pizza, Pasta… g. Talking about Market Research � The company has done a lot of market research for the product. � Can you tell me how a company starts selling a new product? � Do you often carry out/conduct market research? � What’s objective of market research? � One of the purpose of market research is to find out whether there’s a market for the product.

剑桥商务英语BEC中级口语课程讲义(第三课时)

商务英语在线学习：/kcnet410/ 2
� Outdoor activities: Sports: tennis / golf / baseball / attend the gym / fitness center � Work out=exercise
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商务英语在线学习：/kcnet410/
时）中级口语课程讲义（课程讲义（第课时）
第二讲 Ⅰ Conversation PART 1: Exchange personal information This part aims to prepare the candidate for phase 1 of the speaking test, which takes the form of an interview, with each candidate talking in turn to the examiner. This involves the candidate answering questions, responding to a comment or participating in an exchange or greeting. Activity 1: Asking each other ’s name (including spelling), hometown, occupation, other’ hobbies Further probing: describe your hometown (location, city, town, village) climate, population, etc. Further probing: describe your occupation/ or major (if student), likes and dislikes about your occupation. Further probing: asking each other about marital status/ with or without boy friend/girlfriend. Asking for opinion on married/single life, which is better? Further probing: asking each other about hobbies. Possible Questions 1) What’s your registration number? � 2) What’s your name? � How do you spell your name? � How do you spell your family name / surname / last name? � � 3) Where are you from? � Would you say it’s a good place to � live in? � (Why?) � Do you like living in…? Where would you like rather live … or…? (Why?) Do you think it would be better to live in…or…? (Why?) � � � � � � Suggested Answers and Note My registration number is… My last name is… My given name is … , but my friends always call me…, my English name. You can call me…, if you like / wish. nickname Weather Transportation Environment Housing Houses are pricey in this area. Night life (exciting, dynamic) Local people Local government Job opportunities Resorts (skiing) Atmosphere

剑桥商务英语BEC中级口语课程讲义(第四课时)

Do you think companies should pay for their � staff to stay in expensive hotels on businesople stay in expensive hotels on business trips? (Why? / Why not?)
Suggested Answers and Note
Job title Job responsibility Job satisfaction
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training�productivity�profit�motivation But: training�cost money, time, staff opportunity cost internal conflict broaden one’s horizon, experience …is quite an experience to me. …is a real eye-opener culture messenger
Would you like to work abroad? (Why? / Why not?) � Is the opportunity to work in another country � important to you? � � Training Course
What kind of training course have you ever taken? NewOriental School BEC online training course Have you ever taken any training course? Computer skill training course
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