商务英语函电PPT课件
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外贸函电完整ppt课件
完整版PPT课件
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• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
完整版PPT课件
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Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.
商务英语函电PPT讲稿
商务英 Business Letter
Q:What should be consisted of in a business letter?
A: The business letter consists of seven standard parts:
Smith &Evans Ltd. Registered No. 596183 England 123 Upper Thames Street London EC4V
Evans@
Your ref:
Wongsheng&Co. Rm 509-511 Tongle Bldg Shennan Rd., Shenzhen China
Q:What do you think is the importance of business letter-writing?
Key Terms:
• International trade • Business correspondence • Business negotiation
Importance: Business letters are of crucial importance in the conduct of business activities. They play an essential role in a company’s correspondence with the outside world.
商务英语函电课件-肖银娣
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Supplementary knowledge Optional parts of a business letter：
• Attention line 交由某人办理
eg: Attention: Miss Wang Hui;
外贸英语函电1PPT优秀课件
dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
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▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
国际商务英语函电课件
The History and Development of Response
• Early Development: The use of relevance in international business can be traced back to the early days of the Industrial Revolution, when businesses need to communicate with suppliers and customers across national borders
Addressing the recipient property
Use the correct title, name, and contact information of the recipient
Clear subject line
Provide a conclusion and descriptive subject line to indicate the purpose of your message
• Documenting Transactions: Correspondence provides a written record of business transactions, which can be used for legal purposes in case of any disputes or misunderstandings
Courtesy
Be political and interested in your language, and show graduation and application when necessary
《商务函电》PPT课件
may request an offer. • Status enquiry: traders request information concerning the financial position, credit, reputation, and business methods of other firms.
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
商务英语函电课件Unit10ComplaintClaimandSettlement
them.
Introduction to Complaints and Claims
Claim refers to that in international trade, one party breaks the contract and causes losses or
damages to the other party directly or indirectly, the injured party may ask for compensation for the
Unit 10 Complaint, Claim and Settlement
BUSINESS LETTER WRITING
Ⅰ Role-play
Task C Knowing about Basic Knowledge
After finding out the commercial terms from the above dialogue, try to give explanations to your partners about
Unit 10 Complaint, Claim and Settlement
BUSINESS LETTER WRITING
Ⅰ Role-play
译 Task A Situational Communication
A:The case is too serious to be overlooked! We are in urgent need of the goods for this selling season. Under such a situation, our project will surely be delayed. B:We convey our sincere apologies to you and will try our best to make up for your loss. I’ll cable our home office and ask them to dispatch the replacements. You can rest assured that your project won’t be delayed. A:Good! B:I do hope this unpleasant incident will not affect our business in the future. As for the belated goods, we’d like to have them sent to your company. A:We appreciate your positive action towards this affair.
国际商务函电课件(7个ppt)(英文版)5
To go over the terms and conditions of the contract;
There are still a fair few points left over to clear up;
To close the bargain;
to reinspect the cargo on its arrival;
Provisional rules暂行条例, eg. according to the ～ of procedure promulgated by the Arbitration Committee of CCPIT;
International prestige; Umpire 首席仲裁员
losing party. （3）争议应提交双方选定的仲裁员进行仲裁。 The dispute shall be submitted for arbitration by a mutually nominated arbitrator.
(4) 恐怕我们在仲裁地点和仲裁机构方 面有不同的意见。
I’m afraid that we’ll have different opinions of the location for arbitration and arbitration organization.
Part Three Unit 9 Signing a Contract
Besides the main terms we have discussed from lesson 1 to 7, there are some other terms will be negotiated.
One is usually the inspection clause and the other is arbitration, esp. on purpose of handling with a claim.
There are still a fair few points left over to clear up;
To close the bargain;
to reinspect the cargo on its arrival;
Provisional rules暂行条例, eg. according to the ～ of procedure promulgated by the Arbitration Committee of CCPIT;
International prestige; Umpire 首席仲裁员
losing party. （3）争议应提交双方选定的仲裁员进行仲裁。 The dispute shall be submitted for arbitration by a mutually nominated arbitrator.
(4) 恐怕我们在仲裁地点和仲裁机构方 面有不同的意见。
I’m afraid that we’ll have different opinions of the location for arbitration and arbitration organization.
Part Three Unit 9 Signing a Contract
Besides the main terms we have discussed from lesson 1 to 7, there are some other terms will be negotiated.
One is usually the inspection clause and the other is arbitration, esp. on purpose of handling with a claim.
国际商务函电课件(英文版)1
blank
❖ Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
It won’t cost you an arm and a leg either. A Great Wall computer can be yours today for under USD1,000.
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
---Non-firm offer is a quotation subject to final confirmation and is not legally binding. The seller can withdraw it anytime before the buyer accepts it.
It approximates a “yes-but” declaration.
❖ Trade Promo your product in two ways: physical description and psychological description;
Solicited sales letter ---an answer to an inquiry
Specimen letter Dear Mr. Hamilton, Thanks for your recent letter, and your
❖ Unsolicited sales letter
----to gather facts about your product or service;
----to identify several selling features that will fulfill specific customer needs;
It won’t cost you an arm and a leg either. A Great Wall computer can be yours today for under USD1,000.
It must be clear,definite, complete and final. If the buyer accepts, then it is a contractual obligation.
---Non-firm offer is a quotation subject to final confirmation and is not legally binding. The seller can withdraw it anytime before the buyer accepts it.
It approximates a “yes-but” declaration.
❖ Trade Promo your product in two ways: physical description and psychological description;
Solicited sales letter ---an answer to an inquiry
Specimen letter Dear Mr. Hamilton, Thanks for your recent letter, and your
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制作单位：福建对外经济贸易职业技术学院 制作人：陈淑霞
1 Writing Principles of Business Letters
2
Establishing Business Relations
3
Enquiries
4
Offers
5
Counter-Offers
6
Terms oБайду номын сангаас Payment
countries.
o countries abroad.
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Chapter I Layout and Transmission of a Business Letter
1. Principles of Business Letter Writing
3) Correctness No grammatical mistakes. No typing mistakes. Pay special attention to numbers, such as quantity, price and so on.
they attend the Guangzhou Trade fair to find a partner.
they attend the Guangzhou Trade affair f or the purpose of finding a business part ner.
we have exported our machine to many we have gegun to export our machines t
Layout and Transmission of a Business Letter
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Chapter I Layout and Transmission of a Business Letter
Teaching Aims
The purpose of communication is to obtain complete understanding between the parties involved, and elicit the responses required. Although formality in business letterwriting is rapidly giving way to a less conventional and more friendly style, the layout still follows a more or less set pattern determined by custom. It is safe to follow established practice so as to avoid confusion and a waste of time for both sender and receiver. Through the study of this chapter, students will be able to understand the layout and transmission of a business letter and arrange an English business letter in proper form and send it to the receiver smoothly.
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Chapter I Layout and Transmission of a Business Letter
1. Principles of Business Letter Writing (4 "C")
1) Clearness one idea in a sentence, one topic in a paragraph and one matter in a letter.
国际商务英语函电（第三版）
电子教案
电子教案简介(第三版)
《国际商务英语函电》教材适应高职高专国际经济与贸 易、经贸英语等专业外贸函电教学的需要。为了使教材贴 近实际工作，我们在第二版的基础上进行修改和增减，使 之涵盖面更广泛、更现代。本书按外贸进出口流程进行编 写，环节紧凑，通过教与学了解外贸进出口的整个过程， 每单元后的实训练习帮助学生进行实际操作，加强动手能 力，同时还能提高学生外贸业务、英语知识和语言运用能 力。修改过程中，我们尽可能贴近业务实际及学生特点， 做到准确精练、深入浅出，选用大量合同、信用证、各种 单据等实例供学生操作，突出实用性、可操作性，充分体 现高职高专教材“以能力为本位，以应用为目的，以学生 为主体”的特点。为适应多媒体教学的需要，我们制作了 本教材的多媒体课件以帮助教师提高教学水平。课件内容 包括：课文、英汉注释、例句、练习、实训练习、补充内 容，并附有习题答案、实训练习答案、译文供参考。
2) Conciseness concise natural, human and easy to read.
wordy
brwieef wanilldctoonstihdeerptoheindtelivery schedule a we are going to give consideration to the Ustetoddaaiyly'semxeperteinssgi.ons to replace jargonsd.elivery schedule at today's meeting.
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Chapter I Layout and Transmission of a Business Letter
Main & Difficult Points
1. Full Block Style. 2. Indented Form. 3. Modified Block Style. 4. Semi-block Style with Indented Paragraphs.
7 Establishment of L/C and Amendments
8
Packing
9
Shipping
10
Insurance
11 12
Complaints and Claims Agency
Chapter I Layout and Transmission of a Business Letter