《商务英语函电》(1).ppt
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国际商务英语函电课件ppt
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
2022年商务英语写作--外贸英语函电(共55张PPT)
but no complimentary close and sender’s company name
Which type should we choose?
A. Depend on the preference
B. Make your letter pleasing to the eye. C. Also convenient to be typed.
B. The receiver’s address starts from the left margin.
C. The complimentary close and signature middle little towards the right.
D. To make the letter simple and clear.
看了让人发晕的句子
❖ 1. Never trouble trouble till trouble troubles you。
找你，就别去自找麻烦。
ቤተ መጻሕፍቲ ባይዱ
麻烦没来
第一、四个trouble是动词，第二、三个trouble是名词。
❖ 2. I know. You know. I know that you know. I know that you know that I know。
1. Form 2. Structure
3. Addressing Envelopes
II. Writing Principles of business letters
1. Form 格式
（1）Full Block From 齐头式
Signature 签署
I know that you know that I know。
Which type should we choose?
A. Depend on the preference
B. Make your letter pleasing to the eye. C. Also convenient to be typed.
B. The receiver’s address starts from the left margin.
C. The complimentary close and signature middle little towards the right.
D. To make the letter simple and clear.
看了让人发晕的句子
❖ 1. Never trouble trouble till trouble troubles you。
找你，就别去自找麻烦。
ቤተ መጻሕፍቲ ባይዱ
麻烦没来
第一、四个trouble是动词，第二、三个trouble是名词。
❖ 2. I know. You know. I know that you know. I know that you know that I know。
1. Form 2. Structure
3. Addressing Envelopes
II. Writing Principles of business letters
1. Form 格式
（1）Full Block From 齐头式
Signature 签署
I know that you know that I know。
商务英语函电1PPT课件
6
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Essentials of Business Letter-writing
7 c's principles
--Clarity (use simple, plain language, avoid wordy expressions which are likely to create misunderstanding)
International Business Communication
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1
Session One Course Introduction &Unit One
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2
Course Introduction
International Business Communication is a course to help you get familiar with The layout(格式） Special terms and expressions(主要内容） Certain writing techniques used in different steps of international trade.(写作 技巧） ---Unlike other theory-oriented courses, this one focuses mainly on practice.
22
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4 The Salutation
21
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• Messrs is not used in the following cases: • --When an individual is addressed: • The Chief Accountant • Edvard Collins& Co. Ltd. • --When the company name is impersonal: • Cabinet Industrial Co. • --When a coutesy title is already included: • Dr. H. Willis& Co.Ltd. • --When the title begins with "the" • The Robinson Furniture Co.
商务英语函电PPT讲稿
商务英 Business Letter
Q:What should be consisted of in a business letter?
A: The business letter consists of seven standard parts:
Smith &Evans Ltd. Registered No. 596183 England 123 Upper Thames Street London EC4V
Evans@
Your ref:
Wongsheng&Co. Rm 509-511 Tongle Bldg Shennan Rd., Shenzhen China
Q:What do you think is the importance of business letter-writing?
Key Terms:
• International trade • Business correspondence • Business negotiation
Importance: Business letters are of crucial importance in the conduct of business activities. They play an essential role in a company’s correspondence with the outside world.
商务英语函电课件-肖银娣
6
Supplementary knowledge Optional parts of a business letter：
• Attention line 交由某人办理
eg: Attention: Miss Wang Hui;
外贸英语函电1PPT优秀课件
dissatisfaction. ▪ （肯定）：也许在下一次，即可向贵方邮寄所需货物。 ▪ Perhaps next time we can send you what you require. ▪ （否定）：非常抱歉，我方此次无法满足贵方要求。 ▪ We regret our inability to serve you at this time.
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
▪ Depositing money with us, our bank can pay you high dividends.
▪ Depositing money with us, you earn high dividends. (rewriting)
▪ 避免夸大其辞。比如：
▪ It is the lowest price available to you.
Francisco, we have bimonthly direct services. ▪ “bimonthly” 一词含有两个意思，即每月两次和每两个
月一次，这对于读信人 来说，就可能感到迷惑不解。
▪ 改写（rewriting）：
▪ a. We have two direct sailings every month from Hong Kong to San Francisco.
第三章 商务信函书写原则 Writing Principles of the Business Letter
1
▪ 1. 礼貌 （Courtesy）
▪ 礼貌绝不是简单的客套。它是一种真诚的对“收信人的态 度”。
▪ 试比较：
▪ We have received with many thanks your letter of Oct. 7, and
国际商务英语函电课件
The History and Development of Response
• Early Development: The use of relevance in international business can be traced back to the early days of the Industrial Revolution, when businesses need to communicate with suppliers and customers across national borders
Addressing the recipient property
Use the correct title, name, and contact information of the recipient
Clear subject line
Provide a conclusion and descriptive subject line to indicate the purpose of your message
• Documenting Transactions: Correspondence provides a written record of business transactions, which can be used for legal purposes in case of any disputes or misunderstandings
Courtesy
Be political and interested in your language, and show graduation and application when necessary
《商务函电》PPT课件
may request an offer. • Status enquiry: traders request information concerning the financial position, credit, reputation, and business methods of other firms.
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
• It should be noted that whoever makes an enquiry is not liable for the buying or the selling. The other party, in the meantime, can make no reply at all. However, according to the business practice the receiver of an enquiry will respond without delay in the usual form of a quotation, an offer, or bid.
• An enquiry is the first real step in business, usually made by the buyers without engagement to get information about the goods to be ordered, such as price, catalogue, delivery date and other terms.
11、试订单 Trial
12、欧洲主要港口 European Main Ports（EMP）
13、净价 Net Price Mark
14、商标 Trade
15、品牌 Brand Specification
实用商务英语函电课件Unit 1
An introduction to the course
• 商务英语函电课是一门融国际贸易实务与英语为 一体的大专院校高年级英语课，既要讲授对外贸 易业务各个环节的知识，又要训练、培养能够磋 商业务，又能撰写函电的外贸人才。
An introduction to the course
Through lecturing on writing styles of business letters as well as business terms and different expressions, and practicing business steps involved in the foreign trade, this course is designed to train and improve students’ working capability in the foreign trade by helping them have a good command of basic foreign trade terms and upgrade skills of applying expressions commonly used in the international business line.
5. to know how to make payment, and know how to use flexible payment methods, how to view or examine letters of credit to avoid mistakes;
6. to be able to lodge a claim against the other party or settle a claim courteously/politely;
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Hope this request will be met with your approval. Yours faithfully,
Part Two Sample Letters
Reply to the above letter
Dear Mr. Zhao, This is to acknowledge the receipt of your letter informing the opening
Dear Sirs, We wish to refer you to our Order No.3434 for 600 shirts which is
placed on a CIF basis. In accordance with the contract No. 6789, you are requested to insure
can prepare for the production and shipment without any concern. There is another issue we want to request here. As we know, the price that has
been stipulated in both of the S/C and L/C is based on CFR term, and hence insurance lies within our responsibilities. For the sake of convenience we wonder whether you could have the goods insured, on behalf of us, against All Risks, Breakage and War Risk for 110% of the invoice value at your end. The premium charge is, of course, for our account.
Dear Mr. Beare, With regard to our order of 200 porcelains,ห้องสมุดไป่ตู้we have issued an irrevocable L/C
at sight which takes your company as the beneficiary. You will be advised by Shanghai Branch of the Bank of China very soon. So you
《商务英语函电》
经济贸易管理系
商务英语教研室
Unit Ten Insurance
• Part One Introduction (保险信函写作要点) • Part Two Sample Letters (范例讲解) • Part Three Useful Expressions (常用表达) • Part Four Practice (业务实践)
the goods against All Risks at invoice value plus 10%. But now we desire to have the shipment insured for 120% of the invoice value.
We sincerely hope that our request will not bring much trouble to you. Faithfully yours,
We hope we could serve your company to your satisfaction. Yours faithfully,
Part Two Sample Letters
Letter Two: Asking for amending the Insurance Terms
of the L/C and requesting us to cover insurance for the captioned goods on your behalf.
We are willing to accept your request. Before completing the shipment we will insure the consignment with the local branch of the PICC as per the risks coverage and insured value you mentioned. Then we will send you the insurance policy together with a debit note for the premium fee.
Part Two Sample Letters
A Reply to the Above Letter
Dear Sirs, This is to acknowledge receipt of your letter dated 3 March requesting us to effect
当撰写保险信函时，以下几点应提及：被保险的商品名 称、商品的价值、目的港、装运货物的货轮名称，以及你 方要求的保险的种类。撰写时要尽量避免使用难于理解的 词汇，在行文时要注意礼貌礼节。
Part Two Sample Letters
Letter One: Buyer’s Enquiry of Insurance
Part One Introduction
在国际贸易业务中，海上保险是一个不可缺少的条件和 环节。其中业务量最大，涉及面最广的海上保险是海洋运 输货物保险。海洋运输货物保险条款所承保的险别，分为 基本险别和附加险别两类。
基本险别有平安险（Free from Particular Average--F.P.A）、水渍险(With Average or With Particular Average---W.A or W.P.A)和一切险（All Risk---A.R.） 三种。
Part Two Sample Letters
Reply to the above letter
Dear Mr. Zhao, This is to acknowledge the receipt of your letter informing the opening
Dear Sirs, We wish to refer you to our Order No.3434 for 600 shirts which is
placed on a CIF basis. In accordance with the contract No. 6789, you are requested to insure
can prepare for the production and shipment without any concern. There is another issue we want to request here. As we know, the price that has
been stipulated in both of the S/C and L/C is based on CFR term, and hence insurance lies within our responsibilities. For the sake of convenience we wonder whether you could have the goods insured, on behalf of us, against All Risks, Breakage and War Risk for 110% of the invoice value at your end. The premium charge is, of course, for our account.
Dear Mr. Beare, With regard to our order of 200 porcelains,ห้องสมุดไป่ตู้we have issued an irrevocable L/C
at sight which takes your company as the beneficiary. You will be advised by Shanghai Branch of the Bank of China very soon. So you
《商务英语函电》
经济贸易管理系
商务英语教研室
Unit Ten Insurance
• Part One Introduction (保险信函写作要点) • Part Two Sample Letters (范例讲解) • Part Three Useful Expressions (常用表达) • Part Four Practice (业务实践)
the goods against All Risks at invoice value plus 10%. But now we desire to have the shipment insured for 120% of the invoice value.
We sincerely hope that our request will not bring much trouble to you. Faithfully yours,
We hope we could serve your company to your satisfaction. Yours faithfully,
Part Two Sample Letters
Letter Two: Asking for amending the Insurance Terms
of the L/C and requesting us to cover insurance for the captioned goods on your behalf.
We are willing to accept your request. Before completing the shipment we will insure the consignment with the local branch of the PICC as per the risks coverage and insured value you mentioned. Then we will send you the insurance policy together with a debit note for the premium fee.
Part Two Sample Letters
A Reply to the Above Letter
Dear Sirs, This is to acknowledge receipt of your letter dated 3 March requesting us to effect
当撰写保险信函时，以下几点应提及：被保险的商品名 称、商品的价值、目的港、装运货物的货轮名称，以及你 方要求的保险的种类。撰写时要尽量避免使用难于理解的 词汇，在行文时要注意礼貌礼节。
Part Two Sample Letters
Letter One: Buyer’s Enquiry of Insurance
Part One Introduction
在国际贸易业务中，海上保险是一个不可缺少的条件和 环节。其中业务量最大，涉及面最广的海上保险是海洋运 输货物保险。海洋运输货物保险条款所承保的险别，分为 基本险别和附加险别两类。
基本险别有平安险（Free from Particular Average--F.P.A）、水渍险(With Average or With Particular Average---W.A or W.P.A)和一切险（All Risk---A.R.） 三种。