常用的商业广告英语词汇
商务英语常见词汇大汇总——“C”
商务英语常见词汇大汇总——“C”下面是给大家汇总的商务英语常见词汇“C”开头的部分。
categorization 分门别类Caterpillar Tractor 卡特皮勒公司Cathay Airlines 国泰航空公司CBS Records 唱片公司CBS 哥伦比亚广播公司centralization 集中化chameleons/followers 变色龙/跟随者channel alternatives 可选择的营销渠道channel conflicts 渠道冲突channel decisions 渠道决策channel functions 渠道功能channel institutions 渠道组织结构channel management 渠道管理channel objectives 渠道目标cable TV 有线电视Cadillac 凯迪拉克Campbell's Soup 金宝汤业公司capital gains 资本收益capital invested in product 产品投入资本Carnival 嘉年华cash cows 现金牛类cash discounts 现金折扣catalogue sales 目录销售categorization of perception 感知分类channel of distribution 分销渠道channel power 渠道权力channel-control strategies 渠道控制战略channel-design decisions 渠道设计决策channel-management decisions 渠道管理决策channels of communication 传播渠道Charles Snow 查尔斯·斯诺Cherokee 切诺基chevrolet 雪佛莱choice criteria 选择标准Christian Dior 克里斯汀·迪奥(世界著名时装品牌) Chrysler 克莱斯勒Citi Corp 花旗银行closing a sale 结束销售clothing retailers 服装零售商CNN 美国有线新闻网co-branding 联合品牌code of ethics (职业)道德标准coercive power 强制权cognitive dissonance 认识的不协调Colgate-Palmolive 高露洁collection of data 数据收集collection 收款co-marketing alliances 联合营销联盟combination compensation plan 结合式薪酬方案Comdex 计算机展销会commercialization 商业化commitment 承诺communication channels 传播渠道communication process 传播过程communication 信息交流/沟通communications media 传播媒体company personnel 公司员工competitive parity promotion budgeting 竞争均势促销预算法competitive strategy 竞争战略competitive strength 竞争优势/能力competitor analysis 竞争者分析complaint handling 投诉处理component materials and parts markets 组成材料和零部件市场computerized ordering 计算机化的订购conclusive research 确定性研究conditions of demand 需求情况conflict and resolution strategies 冲突和解决战略conformance to specifications 与规格一致conformance 一致性confrontation strategy 对抗战略conjoint measurement 联合测度法conjunctive model 联合模型consumer decision-making 消费者(购买)决策consumer goods channels 消费品分销渠道Consumer Goods Pricing Act, USA 美国消费品定价法案consumer goods 消费品consumer markets 消费品市场consumer needs 消费者需求consumer packaged-goods firms 消费者包装食品公司consumer promotion 消费者促销consumer tests 消费者测试consumer/household market 消费者/家庭市场consumers' perceptions 消费者感知consumption 消费contests 竞赛contingency planning 权变计划contract construction 契约建筑业contract manufacturing 契约制造业contraction/strategic withdrawal strategy 收缩/战略性撤退战略contractual entry modes 契约式进入模式corollary-data method 推定数据法corporate HQ 公司总部corporate scope 公司(经营)范围corporate strategy 公司战略corporate vertical marketing systems 公司式垂直营销系统corporate/institutional advertising 团体/社会公共机构广告corrective action 矫正行动cost analysis 成本分析cost effectiveness 成本有效性contractual vertical marketing systems 合约式垂直营销系统contribution margin analysis 边际贡献(贡献毛利)分析contributrion margin 边际贡献control strategies 控制战略convenience food stores 便利食品商店convenience goods 便利品convenience 服务的便利性Cool Whip 清凉维普co-operative advertising 合作性广告co-ordination and conflict resolution 协调与冲突解决co-production 合作生产core benefit proposition (CBP) 核心利益方案/提议cost leadership strategy 成本领先战略cost of capital 资本成本cost of goods sold (COGS) 产品销售成本cost reductions 降低成本产品cost-and-volume relationship 成本-数量关系Compaq 康柏comparative advertisements 比较广告comparison of brands 品牌比较compensation deals 补偿处理compensation plan 酬金方案compensation/rewards 酬金/奖励compensatory 补偿性的competition and industry evolution 竞争和行业演变competition-orientated pricing 竞争导向定价法competitive advantage 竞争优势competitive (supply-side) evolution 竞争(供方)演变competitive factors 竞争因素competitive intelligence 竞争情报/信息cost-oriented pricing 成本导向定价法cost-plus/mark-up pricing 成本加成/溢价定价法costs and benefits of marketing functions 营销职能的成本和效益costs of competitors 竞争者成本costs of distribution 分销成本countertrade 对等贸易customer loyalty 顾客忠诚度customer need 顾客需要customer organization of sales force 按客户组织销售队伍customer retention 顾客维系/保留customer satisfaction 顾客满意度customer segment pricing 顾客细分市场定价customer service 顾客服务customer-oriented pricing 顾客导向定价法customers' perception 顾客感知customers' preferences 顾客偏好customers' price sensitivity 顾客的价格敏感度customizing 定制coupons 优惠券courtesy 礼貌coverage of geographic market 地域性市场的范围coverage of relevant retailers 相关零售商的销售范围credibility 信誉credit terms 信贷条款critical assumptions 关键假设cross-elasticity 交叉弹性customary pricing 习惯性定价法customer analysis 顾客分析customer contact 顾客接触customer demand 顾客需求customer intimacy 顾客亲密度。
商务商业英语词汇
[精彩]商务商业英语词汇商务英语词汇(A)abandonment charge 背弃费用 absolute par of exchange 绝对外汇平价arbitrage rate 套汇汇率above par 超过票面价值acceptance commission 承兑手续费 acceptance fee 认付费acceptance for honor 参加承兑 acceptance house 期票承兑行 acceptor for honor 参加承兑人 accepting bank 承兑银行accepting charge 承兑费accident beyond control 非人为事故account payable 应收帐，应付未付账 account purchase 赊买account receivable 应收账款，应收未收帐 account sales 销货帐，销货清单 account of goods sold 销货帐目 account of receipts and payments 收支帐目 account year 会计年度accounting statement 会计报表 accounting unit 会计单位 accrued expense 应计费用 accrued item 应计项目accumulation of capital 资本积累 acknowledgement 回单acknowledgement of orders 订单确认 act of God 天灾acting manager 代理经理active demand 畅销actual cost 实际成本actual liabilities 实际负债 actual price 实际价additional expense 追加费用 additional order 追加订货 additional premium 追加保费 adjustment of exchange rate 调整汇价 advalorem duty 从价税advance in price 涨价advance payment 预付款advance price 增价advance sample 预样advance settlement of exchange 预交外汇 advance surrender of export exchange 预交出口外汇advice of arrival 到货通知 advice of charge 付款通知书 advice of shipment 货运通知 advice of drawing 支票通知书 advising bank (notifying bank) 通知银行 advertisement matter 广告邮件 advertising agency 广告社、广告代理 advertising expense 广告费 advertising media 广告媒体 affiliated company 附属公司，联盟公司 after charge 附加费率after date 日后，发票后after sight 见票后照付affidavit of export 出口宣誓书 A grade 甲级(货品)against all risks 保全险 agency agreement 代理协议 agency contract 代理契约 agent service 代理服务 agreed upon 同意，商定 agricultural products 农产品 air-borne goods 空运货物 air freight 航空运费 air mail 航空邮件air-mail service 航空运寄 air transportation insurance 空运保险all risk 全险all round price 包括一切费用价格 all sorts of goods in stock 各种货物齐备allied company 联营公司 alongside delivery 船边交货 allowance on sales 销货折口 alter an agreement 变约 amicable allowance 友好让价amicable settlement 友好解决 amount insured 保险金额 amount of exports 输出额 amount of imports 输入额 analysis certificate 化验证书 analysis report 化验报告 announcing removal 迁移通知 annual income 年收入annual interest 年息，年利 annual production 年产量 annual report 年报，决算书，年度财务报告anticipated buying 预期购买applicant for the credit 信用证申请人 application fee 申请费application for conversion 折换申请书 application for export permit 出口许可证申请书 application for import of foreign goods 外货进口报单application for importation of controlled commodities 管制货物进口申请书application for letter of credit 开发信用证申请书application for negotiation of draft under letter of credit出口押汇申请书application for freight space舱位申请书 application to pass goods through the custom 报关单apply by letter 通信申请apply in person 亲自申请apply for a position 申请职位 apply for information 探询消息 apply for remittance 托汇appointed store 指定商店appreciation of money 货币增值 arbitrage of exchange 套汇arbitration clause 仲裁条款 arbitration of exchange 汇兑率裁定army supplies 军需品arrival at port 入港arrival notice 到达通知articles made to order 订制品 articles of luxury 奢侈品artificial flower 人造花as agreed (contracted) 按照合同 as per sample 与样品相同 Asian-dollar market 亚洲美元市场 ask the price of 询价assignment clause 转让条款 assignment of policy 保险单转让assistant manager 协理，副经理 as soon as possible shipment 立即送运 at a discount 折扣at a premium 超过票面之价值 at a profit 获利，赚钱at sight 见票即付，即期 at the market 照市价at par 平价auction price 拍卖价authority to purchase 购买委托证 authority to pay 委托付款证average cost 平均成本average tare 平均皮重average unit cost 平均单位成本 average unit price 平均单价average weight 平均重量 award of bid 决标，定标商务英语词汇(B) back to back credit export first 输出为先的对开信用证back to back L/C 对开信用证 back to back credit import first 输入为先的对开信用证back Valvation 倒起息bailee clause 受托人条款balance of payment 收支差额 balance of trade 贸易差额 balance sheet 资产负债表 balance sheet analysis 资产负债俵分析 bale breaking 松包bank acceptance 银行承兑 bank balance 银行(存款)余额 bank bill 银行票，纸币 bank's buying rate 银行购买汇率 bank's letter of credit 银行信用证 bank charges 银行手续费 bank commission 银行佣金 bank draft 银行汇票bank holiday 银行假日 bank hours 银行营业时间 bargain offer 减价优待 bargain sale 大减价barter arrangement 易货协议 barter system 易货交易制 basic price 底价be booked up 预定一空 be booked for 购票be engaged in export 作出口 bank notes 银行兑换票，钞票 Bank of China 中国银行 bank of commerce 商业银行 Bank of Communications 交通银行 Bank of International Settlements (BIS) 国际清算银行Bank of Taiwan 台湾银行 bank rate 银行贴现率bank reference 银行备咨banker's acceptance 银行承兑，银行信用证 banker's credit 银行承兑汇票 be held responsible for 应负赔偿责任 be in default 不履行(契约) be in demand 销路好，有需要 be in vogue 流行中be kept upright 保持正立 bear (short) 空头bear a loss 负担损失bearish market 疲软市场become ( or fall) due 期满 bedrock price 最低价berth terms 定期船条款best in quality 品质最优 best seller 畅销品，畅销书 be out of vogue 不流行be ware of fire 小心火烛 B grade 乙级bid bond 投标押金bid price 标价bid rate 买方出价，投标bilateral clearing 双边清算，记帐协议 bilateral trade 双边贸易bilateral contract 双边契约 bill accompanied by document 跟单汇票 bill at sight 见票即付bill for collection 托收票据 bill of exchange 汇票，押汇，国外汇票bill of landing 货运提单 bill payable 应付帐bill purchased 出口押汇 bill receivable 应收帐 bill unaccompaniedby 光票 bill undue 期票未到bill with letter of credit 凭信用证汇票bill without letter of credit 无信用证汇票blank bill 空白票据blank check 空白支票blank endorsement 空白背书 blank order forms 空白订单 blue chip 上选股票board of administration 董事会 board of directors 董事会 board of supervisors 监事会 bona fide 出于善意bonded warehouse 保税仓库 bonded goods 保税货borrow money 借钱borrow money from (of) 由.....借钱 bottom price 最低价boycott foreign goods 抵制外货 branch office 分公司breach a contract 违约，背约 break an agreement 违约，背约 breakbulk 下货，卸货break even 不赚不赔break even point 损益两平 breat rate 破约汇率breakage 破损brisk (active;lively) 生意兴隆 broker 经纪人brought down 移入下页 brought forward 承上页 bulk cargo 散货bulk sale 大宗卖bull market 上涨行情 business card 商业名片 business circles 商业圈 business correspondence 商业通信 business English 商业英语 business expenses 营业开销 business hours 营业时间 business letters (commercial letters) 商业信函business-like 商业化的 business school 商业学校 business year 商业年度 buy at a bargain 买得便宜 buyer's market 买方市场 buying agent 买方代理人 buying and selling on buying contract 买货契约buying expenses 购买费用 buying price 买价buying power 购买力 buying rate 买入汇率 by mutual consent 双方同意 by parcel post 包裹运寄 by the gross 整批by the hour 按钟点 by weight 按重量商务英语词汇(C)cable address (telegraphic address) 电报挂号cable charge 电报cable cofirmation 电报确认书 cable transfer 电汇calendar year 日历年度 call option 买入期权，看涨期权 can afford to 买得起cancel (write off) 取消 cancel an order 取消订单 capital account 资本帐户 capital in trade 本钱capital market 资本市场 carbon copy 副本card-board box 纸板箱care of (C/O) 转交cargo in bulk 散装货cargo insurence 货物险cargo vessel 货轮carrying charge 储存费用 carrying cost 储存费用 carriage forward运费由收货人支付 carriage paid 运费预付 carton box 硬纸盒，纸箱 cash against delivery 付款交货 cash against document 凭单据付款 cash and carry 现金出货 cash before delivery 付款后交货 cash on arrival 货到付现 cash on delivery(C.O.D) 货到付现 cash price 现金价格cash purchase 现金购买 cash receipts 现金收入cash register 出纳机cash with order 订货付款cashier's check 本票caution mark 小心标志ceiling price 最高价格Central Bank 中央银行Central Trust of China 中央信托局 centralized purchasing 集中采购certificate and list of measurement and/or weight 产量证明书certificate for advance surrender of export xchange 预交出口外汇证明书certificate of analysis 化验证明 certificate of inspection 检验合格证明 certificate of import license 进口证明 certificate of origin 原产地证明书 certificate of shipment 出口证明书 certificate of weight 重量证明书 C grade 丙级(指货品)C.F. price 货价及运费价格 chain stores 连锁商店chairman of board of directors 董事长 chamber of commerce 商会charge for remittance 汇费charges paid 付讫费用charge (a sum) to one's account 记某人帐 charter by time 论时收费charter by voyage 论航次收费 chartered bank 指定银行cheap clearance sale 清仓贱卖 cheap labor 便宜劳力check, cheque 支票，核对 check mark 核对符号check payable to bearer 无记名支票 check to bearer 不记名支票check to order 记名支票 checking account 支票帐户 chemical works 化学工厂 CIF value 到岸价格chief executive 董事长circular letter 传单circular letter of credit 循环信用证 civil commotion 内乱claim for damages 要求赔偿损失 claim for proceeds 应得价款之要求 claim letter 赔偿要求书 classified advertisements 分类广告 clean bill 光票，清洁汇票 clean bill of lading 清洁提单 clean draft 光票，普通汇票 clean floating 清洁浮动 clear a port 出港clear a ship 卸货clearing house 票据交换所 clearance sale 清仓大贱卖 clerical error 记录错误 close an account 结帐close inspection 严格检查 closing quotation 收盘，收市行情 closing rate 收盘汇率closing time 下班时间C.O.D; Cash on delivery 交货收款code number 标号数码code telegram 密电 collated telegram 校对电报collecting agent 代收人collecting bank 代收银行 collecting bill 收款汇票 collection charges 代收费 collection expenses 收款费用 collection fees 收款费collection letter 收帐费collection of bills 代收汇票 combined offer 联合报价come into operation 开始运作 come into the market 进入市场 come into vogue 开始流行 comfirming bank 确认银行 commence business 开始营业 commercial abbreviations 商业略字 commercial agent 代理商commercial agreement 商业合约 commercial attache 商务参事commercial bank 商业银行 commercial center 商业中心 commercial bill 商业票据 commercial credit 商业信用，商业信用证 commercialcorrespondance 商业通讯 commercial documentary letter of credit 跟单信用证commercial letter of credit 商业信用证 commercial paper 商业文件commercial profit 商业利润 commercial relations 商业关系commission agent 代理商commission agency 代理贸易 commission business 委托贸易 commission broker 经纪人commission house 抽佣商行 commission merchant 代理商 commission sale 代售commodity price 商品价格 common carrier 运输业者comparative advantage 比较利益 competitive demands 竞争需求competitive market 竞争市场 competitive price 公开招标价格compilation of statistics 编制统计 complaints and claims 抗议并索赔consecutive numbers 连号condition sale 有条件销售 conditional endorsement 有条件背书conditional acceptance 有条件认付 conditional sales contract 有条件售货契约 conference freight rate 协议运费 coference tariff 公会议决运费表 confirmed letter of credit 保兑信用证 confirmation of order 订货承诺书 confirmatory sample 确认样本 confirming bank 确认银行considerable orders 大量订货 consigned goods 寄售品consignment note 寄售通知书 constructive total loss 推定全损consulate invoice 领事签证发票consular fee 领事签证费consular invoice 领事发票consumer demand 消费者要求，需求 consumer goods 消费品consumer market 消费者市场container service 货柜运输contract for future delivery 订期货 contract for purchase 承买contract goods 契约货品contract of sale 卖契control of foreign exchange 外汇管制 conversion rate 折合率conversion table 换算表convertable currency 自由兑换货币 Co-operative Bank of Taiwan 台湾合作金库 copy of draft 汇票誊本corner the market 垄断市场correspondent bank 往来银行 corrugated paper box 瓦楞纸盒 cost and freight 货价加运费 cost insurance and freight 货价，运费加保险 cost, insurance,freight and commission cost 到岸价格加佣金(包括保险和运费) cost insurance,freight commission and interest 到岸价格加佣金和利息cost, insurance, freight and exchange 到岸价格加兑换费cost control 成本管制cost free 免费奉送cost of goods sold 销货成本 cost of labor 劳工成本cost of living 生活费 cost of living index 生活指数 cost ofmaterial 原料成本 cost of maintenance 维持费 cost of manufacture 制造成本 cost of marketing 销货成本 cost of operation 作业成本 cost of production 生产成本 cost of reproduction 复制成本 cost of sales 销售成本 cost of transfer 转移费用 cost of transportation 运费 counterfeitnote(bill) 伪钞 counterfeit trade-marks 伪商标 counter L/C 对开信用证country of origin 原产地 cover note 担保书cover letter 附信craft, etc. clause 驳船等条款 credit analysis 信用分析 credit card 信用卡credit information 信用报告 credit inquiry 信用调查 credit note 付款票credit sale 赊卖credit side 贷方cross out (off) 注销，取消 cross rate 套汇汇率，套价 cubic foot 立方尺cubic inch 立方寸cubic meter 立方公尺cubic yard 立方码cubic measure 容积，体积 currency areas 货币区域 current information 现行消息 current price 时价current price on market 行市，市场价 current rate 现价，当日汇率current year 本年度custom made 定制customs barrier 关卡 customs broker 报关行 customs clearing charges 报关费 customs duties 关税customs entry 海关手续 customs invoice 海关发票 customs warehouse 海关仓库 customary discount 常例折扣 customers' account 客户帐目 cut down one's expenditures 节省开支cut down the price 减价商务英语词汇(D)daily expenses 每日费用 daily interest 每日利息 daily necessities 日用品 daily pay 日给工资daily reports 日报damaged goods 毁坏物品 dangerous goods 危险货物 date due 到期日date of contract 签约日期 date of delivery 发货日date of draft 发票日期 day of maturity 到期日 dead weight cargo 重量物品 deadweight ton 重量吨 deadweight tonnage 载重吨位 deal on credit 赊帐买卖商人 debit note 帐单debit side 借方debit and credit 借贷 decimal fraction 小数 decimal point 小数点deck cargo 甲板货物 deck rate 甲板运费率 declare at the customs 报关declaration 申报declaration for exportation 出口报关单declaration for importation 进口报关单decreasing cost 递减成本 deduct money 扣钱deferred payment 延期付款 delay in payment 延期支付 delay shipment 延期装船 del credere 买主资力保证费 del credere agents 保证买主资力的代理商decline an order 谢绝订货 deliver the goods 交货，送货 delivery order 提货单 demand bill 即期汇票 demand draft 即期汇票 demand price 需求价格 deposit account 存款帐户deposit at bank 银行存款 deposit certificate 银行存款单 depressed market 市面清淡 deputy manager 副经理 description of goods 货物摘要design of products 产品设计 design paper 图案纸despatch money 快递费 detained goods 扣留货物 developed countries 发达国家 development bank 开发银行 development cost 开发成本 development expenses 发展费用 direct mail advertising 直接邮寄广告 direct price 直接价格 direct quotation 直接报价 direct sales 直接出售 direct trade 直接贸易 director board 董事会 directory of importers and exporters 贸易商名录dirty bill of lading 有债务提单 discharging expenses 卸货费用discount a bill 扣减期 discount rate 贴现率dishonor check 不兑现支票 dishonored bill 退票district bank 区域银行 divisible L/C 可分割信用证 division of labour 分工 division of work 分工document against acceptance 承兑交单 document against payment 付款交单 document of shipping 装货单据 documentary acceptance bill 承兑汇票documentary。
广告英语词汇大全
广告英语词汇大全广告英语词汇大全：1. Advertisement 广告2. Advertising 广告业3. Advert 广告4. Advertiser 广告客户5. Target audience 目标受众6. Campaign 活动7. Brand 品牌8. Product 产品9. Service 服务10. Marketing 市场营销11. Promotion 促销12. Sales 销售13. Endorsement 背书，认可14. Sponsor 赞助商15. Commercial 商业广告16. Advertisement agency 广告代理机构17. Public relations 公共关系18. Media 媒体19. Print media 印刷媒体20. Television 电视21. Radio 广播22. Newspaper 报纸23. Magazine 杂志24. Billboard 广告牌25. Web banner 网页横幅广告26. Social media 社交媒体27. Online marketing 网络营销28. Direct marketing 直接营销29. Promotional material 促销材料30. Logo 商标31. Slogan 口号32. Jingle 广告歌33. Call to action 行动号召34. Incentive 奖励35. Discount 折扣36. Free 免费37. Sale 销售活动38. Limited time offer 限时优惠39. Special offer 特别优惠40. Exclusive 独家的41. New 新品42. Innovative 创新的43. Best-selling 畅销的44. High quality 高质量45. Affordable 价格合理的46. Reliable 可靠的47. Eco-friendly 环保的48. Trendy 时尚的49. Unique 独特的50. Effective 有效的希望以上词汇能对您有所帮助！广告英语词汇大全继续：51. Innovative 创新的：在广告世界中，创新是关键。
专业英语词汇大全
专业英语词汇大全专业英语词汇对于学习和专业发展至关重要。
作为一名学习者或从事专业工作的人士，熟练掌握专业英语词汇是提高专业素养和沟通能力的关键。
本文将为您提供一份专业英语词汇大全，涵盖各个领域的相关术语和常用词汇。
一、商务英语词汇1. Business（商务）: enterprise（企业）、commerce（商业）、market（市场）、finance（金融）、investment（投资）、trade（贸易）、competition（竞争）2. Management（管理）: leadership（领导力）、teamwork（团队合作）、strategy（策略）、organization（组织）、decision-making（决策）、planning（计划）、communication（沟通）3. Marketing（市场营销）: advertising（广告）、branding（品牌推广）、consumer（消费者）、market research（市场调研）、promotion （促销）、product launch（产品发布）4. Finance（金融）: accounting（会计）、budget（预算）、investment（投资）、risk management（风险管理）、stock market（股票市场）、asset（资产）二、科学技术英语词汇1. Computer Science（计算机科学）: software（软件）、hardware （硬件）、programming（编程）、algorithm（算法）、database（数据库）、network（网络）、cybersecurity（网络安全）2. Engineering（工程）: mechanical engineering（机械工程）、civil engineering（土木工程）、electrical engineering（电气工程）、chemical engineering（化学工程）、aerospace engineering（航空航天工程）3. Medicine（医学）: surgery（外科）、pharmacy（药学）、physiology（生理学）、neuroscience（神经科学）、epidemiology（流行病学）、diagnosis（诊断）4. Environmental Science（环境科学）: sustainability（可持续性）、climate change（气候变化）、pollution（污染）、renewable energy（可再生能源）、conservation（保护）、ecosystem（生态系统）三、法律英语词汇1. Civil Law（民法）: contract（合同）、tort（侵权行为）、liability （责任）、damages（损害赔偿）、property（财产）、negligence（过失）2. Criminal Law（刑法）: murder（谋杀）、theft（盗窃）、assault （袭击）、fraud（欺诈）、sentence（判决）、evidence（证据）3. International Law（国际法）: treaty（条约）、diplomacy（外交）、human rights（人权）、jurisdiction（管辖权）、sovereignty（主权）、war crime（战争罪）四、教育英语词汇1. Education（教育）: curriculum（课程）、teaching method（教学方法）、classroom management（教室管理）、assessment（评估）、learning outcomes（学习成果）、pedagogy（教育学）2. Psychology（心理学）: behavior（行为）、cognition（认知）、motivation（动机）、personality（人格）、developmental psychology（发展心理学）、counseling（咨询）3. Linguistics（语言学）: phonetics（语音学）、syntax（句法学）、semantics（语义学）、pragmatics（语用学）、language acquisition（语言习得）、sociolinguistics（社会语言学）五、艺术英语词汇1. Fine Arts（美术）: painting（绘画）、sculpture（雕塑）、photography（摄影）、drawing（素描）、composition（构图）、exhibition（展览）2. Music（音乐）: melody（旋律）、rhythm（节奏）、harmony（和声）、instrument（乐器）、orchestra（管弦乐队）、composition （作曲）3. Film and Television（电影与电视）: screenplay（剧本）、director （导演）、cinematography（摄影）、editing（剪辑）、special effects （特效）、casting（选角）总结：以上是专业英语词汇大全的部分内容，涵盖了商务、科学技术、法律、教育和艺术等领域的关键词汇。
[应用]英文广告术语词汇
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广告英语术语——创作用语广告讯息dvertising messge 艺术rt艺术方向rt direction艺术家rtist美术总监rt director大创意big ide头脑风暴法brinstorming传播媒介communictions medi 概念化conceptuliztion文案人员copywriter创意纲要cretive brief创意总监cretive director创意过程cretive process创意金字塔cretive pyrmid创意cretive创造cretivity感性诉求emotionl ppels控险家explorer事实型思维fct-bsed thinking 信息性informtionl法官judge指定mndtories讯息战略messge strtegy非文字nonverbl产品概念product concept理性诉求rtionl ppels目标受众trget udience技巧technicl转换性trnsformtionl价值型思维vlue-bsed thinking 文字的verbl形象化visuliztion战士wrrior样片nimtic动画技法nimtion techniques 声频udio艾耶1号式yer No.1利益式标题benefit hedlines 正文body copy粗体boldfce照相制版cmer-redy rt表演纲要csting brief结尾close命令式标题commnd hedlines末稿comprehensive lyout/comp演示demonstrtion设计design技巧式正文device copy对白/独白式正文dilog/monolog copy旁白donut标题hedline吸引技巧hook图标icon插图画家illustrtors企业形象式正文institutionl copy整合广告integrted commercil内容段落interior prgrphs斜体itlic歌谣式jingles肩题kicker布局图lyout预备段落led-in prgrph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musicl commercils音乐标志musicl logo叙述式正文nrrtive copy新闻/信息式标题news/informtion hedlines 出镜头on cmer拼版pste up摄影师photogrphers图片说明式正文picture-cption copy方框图片式布局picture-window lyout招贴式格式poster-style formt主持人式广告presenter commercil启发式标题provoctive hedlines疑问式标题question hedlines广播人物rdio personlity脚本script印签sel签名signture cuts生活片段slice of life口号slogns故事板storybord故事板草图storybord roughs直截了当式stright nnouncement直接推销式正文stright-sell copy副标题subhed标题句tglines证言testimonil正文text主题句theme lines小样thumbnil收尾tril close图形部分visuls旁白voiceover模拟校样nlog proof动画nimtion合成片nswer print光圈perture音控台udio console底片bse rt出血版bleeds蓝线blueline照相排版术cmer-redy rt字符计算式chrcter-count method 电影摄影师cinemtogrpher截止期closing dte色基color key分色color seprtion连续调continuous tones控制室control room组排copy cst封面纸cover pper青、黄、红、黑印刷CYMK printing 数字媒介digitl medi数字校样digitl proof数码视频效应装置DVE units导演director特排字体disply type复制带dubs拷贝dupes电子制作electronic production晒版台纸flts一套铅字font四色印刷four-color process网目凸版hlfone plte网屏hlftone screen互动电视interctive TV任务夹job jcket出格kerning电脑亭kiosk加空铅leding硬性软片line film线画版line plte实景真人live ction外景地loction制片场lot指令mndtories公共场所mss udience venue母带mster tpe合成样片mixed interlock助记手段mnemonic device多媒体演示multimedi presenttion正色投影胶片orthogrphic film透明塑料膜overly个人场所personl udience venue平台使用费pltform licensing后期制作阶段postproduction phse开印前阶段prepress phse预备阶段preproduction phse印刷制作经理print production mnger 印刷制作过程print production process 非公开场所privte udience venue制片人producer制作阶段production phse复映复播追加酬金residul fee反差套印reverse knockout无衬线字体sns serif最低合同工资scle衬线字体serif一场session特技specil effects插播广告spots剥版stripping叠supers演播人员tlent自动台词提示器teleprompter课本纸text pper正文字体text type合套trp字系type fmilies排印工艺typogrphy网页Web pge单词计算式word-count method工作样片work print书写纸writing pper广告英语术语——公共关系用语社论式广告dvertoril倡导广告dvoccy dvertising伏击式营销mbush mrketing视听材料udiovisul mterils公告牌bulleting bords社会参与community involvement企业广告corporte dvertising企业识别广告corporte identity dvertising危机管理crisis mngement娱乐entertinment展品exhibits特写feture rticles内部通报house orgn以货代款in kind机构广告institutionl dvertising游说lobbying前期市场企业广告mrket prep corporte dvertising 营销公关mrketing public reltion新闻简报news/press relese意见抽样opinion smpling慈善行为philnthropy招贴posters传媒炒作press gentry传媒工具press/medi kit公共事务public ffirs公共关系户public reltions公共关系广告public reltions dvertising宣传publicity公众publics招聘广告recruitment dvertising声望经营reputtion mngement撰写讲演稿speechwriting赞助sponsorship赛场营销venue mrketing新闻通报录像video news relese广告英语术语——广播媒介用语执行证明书ffidvit of performnce受众构成udience composition受众占有率udience shre时间表vils一刻平均听众数verge qurter-hour udience 一刻平均收听率verge qurter-hour rting一刻平均占有率verge qurter-hour shre交换辛迪加brter syndiction无线电视brodcst TV有线电视cble TV单位成本CPP千人成本CPM累积听众数cumultive persons累积收听率cumultive rting时段组合dy-prt mix预定市场区域designted mrket res班车时间drive time首播辛迪加first-run syndiction毛评点gross rting points开机家庭HUT形象移植imgery trnsfer信息式广告informercil互相连接interconnect存货inventory地方时间locl time赔偿条件mke-goods广播电视网networks网外辛迪加off-network syndiction协办prticiption bsis占位价格preemption rte黄金时段prime time节目式广告PL节目收率视progrm rting节止编排形式progrmming formts视听率调查服务公司rting services电台指定时间run-of-sttion赞助sponsorship点播广播spot nnouncement点播广播spot rdio受众总数totl udience总体受众计划totl udience pln电视家庭TVHH特高频UHF甚高频VHF广告英语术语——互动媒介用语广告网络d networks广告查询d request横幅广告bnner阔幅说明书brodsides手册brochures商业回邮件business reply mil按钮button有线调制解调器cble-modem目录ctlogs光驱CD-ROM分类广告Web站clssified d Web site点击率click rte点进率click-throughs编辑名录compiled lists小甜饼cookies立体创意直邮cretive dimensionl direct miling 数字互动媒介digitl interctive medi直接电脑Direct PC直邮广告direct-mil dvertising折页folders主页home pges专属名录houselists内部刊物house orgns互动电视interctive TV互联网Internet互联网服务供应商Internet service provider插播广告interstitil关键词keyword电脑亭kiosk信件公司letter shop名录经纪人list broker邮件反应名录mil-response lists 明信片postcrds推播技术push technology销售信函sles letters搜索引擎serch engines邮简self-milers赞助sponsorship公告书sttement stuffersWeb浏览器Web browser网页Web pgeWeb电视Web TV万维网World Wide Web广告英语术语——户外媒介用语广告礼品dvertising specilty自动取款机TM基本巴士单位bsic bus展台booths路牌bulletin structure车内尾部招贴cr-end posters电影贴片广告cinem dvertising 名录directories8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive medi全面登场full showing全球定位系统GPS车内广告牌inside crds100露出数100showing户外媒介out-of-home medi车体招贴outside posters包装pckging奖品premiums产品安插product plcement登场showing看板spectculrs标准户外广告stndrdized outdoor dvertising 成品招贴stock posters优惠赠券tke-ones出租车外壳txicb exteriors终点站招贴terminl posters30张招贴架30-sheet poster pnel整车牌位totl bus商业展示会trde shows交通广告trnsit dvertising车站棚广州广告trnsit shelter dvertising录像手册video brochure广告英语术语——媒介策划用语广告印象dvertising impression广告反应曲线dvertising response curve注意度ttention vlue受众udience受众目标udience objectives间歇式排期blinking品牌开发指数brnd development index集中式bursting品种开发指数ctegory development index 发行量circultion持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point千人成本cost per thousnd创意组合cretive mix分布目标distribution objectives有效频次effective frequency有效到达率effective rech暴露值exposure vlue市场、资金、媒介、组合、方法5Ms起伏式flighting schedule频次frequency总印象gross impressions毛评点gross rting points市场mrkets组合mechnics媒介medi媒介策划medi plnning媒介载体medi vehicles讯息力度messge weight方法methodology组合媒介法mixed-medi pproch资金money驱动值motivtion vlue看见机会opportunity to see脉冲式pulsing schedule视听率rting到达率rech每册读者数reders per copy近期策划recency plnning路障式rodblocking外溢媒介spillover medi增效效应synergy电视户television households广告英语术语——媒介运用用语发行量审核局BC出血bleed批量折扣bulk discounts行业杂志business mgzines发行量审核circultion udit分类广告clssified ds纽约分类广告网络CNNY分类图片广告clssified disply ds截稿日期closing dte彩色样品纸条color strip混合收费制combintion rtes消费者杂志consumer mgzines合同收费制contrct rte赠阅发行controlled circultion联合形式coopertive/co-op progrms 千人成本CPM封面日期cover dte封面位置cover position购物杂志custom mgzine日报dily newsppers人口版demogrphic editions图片广告disply dvertising实际收费erned rtes农业刊物frm publictions统一收费制度flt rte香味纸条frgrnce strips频率折扣frequency discounts黄金版位full position门式折页gtefold地理版geogrphic editions基本发行量gurnteed circultion横向刊物horizontl publiction独立购物指南independent shopping guide 插页insert加插刊登通知insertion order岛形半版islnd hlves小单元junior unit地方城市杂志locl city mgzine杂志出版人协会MP媒介采购员medi buyer媒介标尺调查有限公司MRI全国性杂志ntionl mgzines全国性价格ntionl rte美国报业协会N报纸版面库NSB上市日期on-sle dte公开收费制度open rte订阅发行pid circultion自动弹启式广告pop-up d.自选版位费preferred-position rtes预印广告插页preprinted inserts初级发行量primry circultion清样proof copy公告public notice费率基准rte bse价目表rte crd阅读告示reding notice地区性刊物regionl publictions任意版位费制ROP dvertising rtes二级读者量secondry/pss-long redership欠资收费制short rte赛蒙斯市场调查局SMRB多胞胎版split runs标准广告单位SU标准收费与数据服务公司SRDS标准型报纸stndrd-size newspper周日增刊Sundy supplement小报型报纸tbloid newspper撕样ter sheets三维广告3-D ds纵向刊物verticl publiction数量折扣volume discounts周报weekly newsppers广告英语术语——销售用语广告津贴dvertising llownce回购津贴buybck llownce目录ctlog减价促销cents-off promotion套装赠送combintion offer公司大会与经销商聚会compny conventions & deler meetings 消费者销售推广consumer sles promotion竞赛contest联合广告coopertive/co-op dvertising优惠券coupons顾客终身价值customer lifetime vlue数据进入dt ccess数据管理dt mngement数据库dtbse数据库营销dtbse mrketing直接营销direct mrketing直接反应广告direct-response dvertising直接销售战略direct-sles strtegy直接销售direct selling陈列津贴disply llownce易地销售diverting电子优惠券electronic coupons提前购买forwrd buying广告插页free-stnding inserts游戏gme店内样品试用in-store smpling联络媒介linkge medi人员销售personl selling售点材料point-of-purchse mterils什锦袋装样品polybgging奖品premiums拉式战略pull strtegy推销奖金push money/spiffs推式战略push strtegy部分退款rebtes近期、频次、货币方程RFM formul销售推广sles promotion样品试用smpling货位津贴slotting llownce抽奖sweepstke电话营销telemrketing贸易广告trde dvertising贸易集中trde concentrtion贸易折扣trde dels贸易推广trde promotion广告英语术语——行政用语明确表示ffirmtive disclosure美国广告联盟F美国广告公司协会全国性广告主协会N商业促进局BBB停止/中止令cese-nd-desist order比较广告comprtive dvertising服罪判决书consent decree消费者保护团体consumer dvocte消费者信息网络consumer informtion networks 消费者保护主义consumerism版权copyright更正广告corrective dvertising欺骗性广告deceptive dvertising推荐endorsements道德广告ethicl dvertising联邦通讯委员会FCC联邦贸易委员会FTC食品与药品管理局FD知识产权intellectul property长期宏观论long-term mcro rguments全国广告处ND国家广告审查局NRB国家广告审查委员会NRC非产品事实nonproduct fcts营养标识与教育法Nutritionl Lbeling nd Eduction ct专利ptent隐私权privcy rights夸大puffery短期操纵论short-term mnipultive rguments社会责任socil responsibility潜意识广告subliminl dvertising证据substntition证实testimonils商标trdemrk不正当广告unfir dvertising美国专利与商标署U.S.Ptent nd Trdemrk Office网络广告名词解释一、以下是网络广告中常用名词的解释1.Bnner：横幅广告，一个表现商家广告内容的图片，放置在广告商的页面上，是互联网广告中最基本的广告形式，尺寸是480*60像素，或233*30像素，一般是使用GIF格式的图像文件，可以使用静态图形，也可用多帧图像拼接为动画图像。
英语课程中的媒体与广告词汇
英语课程中的媒体与广告词汇英语课程中，媒体与广告的学习是非常重要的一部分。
掌握相关的词汇和表达方式，能够帮助学习者更好地理解和运用英语语言，提高交流和沟通能力。
本文将介绍一些在英语课程中常见的媒体与广告词汇。
一、媒体词汇1. 报纸 (Newspaper)- headline：头条新闻- article：文章- editor：编辑- journalist：新闻记者- press conference：新闻发布会- circulation：发行量- subscription：订阅2. 电视 (Television)- program：节目- channel：频道- remote control：遥控器- broadcast：广播- live streaming：直播- commercial：商业广告3. 广播 (Radio)- radio host：广播主持人- frequency：频率- podcast：播客- interview：采访- on air：正在播放- airwaves：电波4. 网络 (Internet)- website：网站- webpage：网页- search engine：搜索引擎- social media：社交媒体- blog：博客- viral：病毒式传播的5. 杂志 (Magazine)- cover page：封面- feature article：专题文章- subscription：订阅- glossy：光泽的- layout：版面设计- editorial：社论二、广告词汇1. 广告类型 (Types of Advertising)- print ad：平面广告- TV commercial：电视商业广告- radio jingle：广播音乐广告- online banner ad：网络横幅广告- outdoor billboard：户外广告牌- social media sponsored post：社交媒体赞助帖子2. 广告策略 (Advertising Strategies)- target audience：目标受众- slogan：口号- brand image：品牌形象- product placement：产品植入- endorsement：代言- call to action：号召行动3. 广告词汇 (Advertising Vocabulary)- advertisement：广告- promotion：促销- discount：折扣- sale：特卖- deal：交易- marketing：市场营销4. 衡量广告效果的指标 (Measuring Advertising Effectiveness) - reach：覆盖人群- click-through rate：点击率- conversion rate：转化率- brand awareness：品牌知名度- ROI (Return on Investment)：投资回报率- engagement：参与度三、实用句型1. 提供信息- According to the newspaper article, ...- As mentioned in the TV program, ...- According to a recent survey, ...2. 表达观点和建议- In my opinion, TV commercials are more effective than print ads.- It is important for advertisers to target their audience accurately.- I would suggest increasing the budget for online advertising.3. 说明广告策略- The advertisement uses emotional appeal to attract consumers.- This ad employs humor to create a memorable impression.- The brand ambassador's endorsement enhances the credibility of the product.4. 引用数据和研究结果- According to research findings, social media ads have a higher conversion rate.- The study shows that product placement in movies has a positive impact on brand recall.- Statistics reveal that online banner ads have a low click-through rate.总结：通过学习英语课程中的媒体与广告词汇，我们可以更好地理解和运用英语语言，扩展交流和沟通的能力。
广告业常用英文术语english
广告业常用英文术语englishshare with all junior ad boys and girls :What You Should Know About Advertising你应该明白的广告英文知识What is advertising? 什么是广告？Build an impression on the consumer's mind in order to have consumers buy certain product..在消费者脑海中建立一个印象，使得消费者购买某项产品。
The impression is called brand.这个印象就是品牌。
So advertising is to build up the brand因此广告就是建立品牌。
1. How do we come out a piece of advertising 我们如何创作广告Client briefing 客户简报Research Recommendation 市场调研建议SWOT Analysis优劣势分析Advertising Strategy 广告策略Presentation 提案Creative Development 创意发想Creative Presentation 创意提案Media Planning 媒介计划Media Plan Presentation 媒介计划提案Creative Production 创意制作Media Placement 媒介投放Advertising Tracking 「.告F艮踪EC (East China)华东Editorial Calendar媒体刊登计划Effective Communications 有效传播Employee Compensation 员工薪酬Employee Relations 员工关系Environment Analysis 环境分析Environment Issues 环境问题Ethics of the Profession 职业道德Event Management 事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料(数字或者其他材料•)FAQ常见问题问答Fashion Business 时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management 财务管理Financial Communications 财经传播Flyer宣传单页Follow-up 跟进Forum论坛GCG (Grand China)大中国区Glossary词汇表Government Affairs 政府事务Government PR政府公关Government Relations 政府关系Govt (Government)政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management 人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation 实施Incentive Plan 激励计划Industry Participation 行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management 整合管理Interactive PR 网上互动公关Internal Magazine 内部期刊Internal Communications System 内部传播系统Internal Communications 内部传播Internal Film内部电影Internal PR内部公关International PR 国际公关Internet Communications 网络传播Internet MediaCommunications 网媒传播Interpersonal Communications 人际传播Interpreter 翻译Interview专访或者面试Introduction Lantern 宣传幻灯Investor Relations 投资者关系Invitation Letter 邀请IPR (Institute of Public Relations)英国公共关系协会IPRA (International Public RelationsAssociation) 国际公共关系协会Issue Diagnosis 问题诊断Issues Management 问题管理ISV (Individual Software Vendor)独立软件开发商Job Evaluation 绩效考核Journalist 记者Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech 主题演讲LA ( Large Account)大客户LE (Large Enterprise)大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program 长期项目Lucky Draw 抽奖Marcomm (Marketing Communications)营销传播Market Analysis Report 市场分析报告Marketing Communications Mix 营销传播组合Marketing Communications 营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB (Medium business)中客户MC( Master of Ceremonies)主持人MC (Middle China)华中MD (Managing Director)董事总经理、执行董事Media Assistant 媒介助理Media Analysis 媒体分析Media Communications Strategy 媒体传播战略Media Communications 媒体传播Media Coverage媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations 媒介关系Media Research 媒体研究Media Tour媒体拜访或者媒体外出巡游Media媒体Meeting Agenda 会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology 方法论Ml (Mind Identity)企业理念识别Ml (Media Index)企业媒体声望指数Mindshare品牌影响力份额Miscellaneous 杂费Monthly Report 月报Multifunctional Task Force 多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC (North China)华北NE (Northeast China)东北Negative Report 负面报道New Product Launch 新产品公布News Clipping 新闻剪报News Release新闻公布Newsletter jSiHNo-profit PR非营利机构公关Norms of Excellent PR Management 卓著公共关系管理标准NW (Northwest China)西北Objective Diagnosis 目标诊断Offering服务内容On Site现场Online Advertisement 线上广告Online Communications 线上传播Online Marketing Communications 线上.营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP (Out-of-Pocket)杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader 舆论领袖OUTCOMES Evaluation Tools 输出级评估工具OUTPUTS Evaluation Tools 效果级评估工具Outsourcing 外包OV (One Voice) 一个声音Photo Library 图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising)导购点广告Positioning 定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript 后记PR Agency公关公司PR Consulting Market公关顾问服务市场PRConsulting Practice 公关顾问实务PR Consulting Service 公关顾问服务PRConsulting Tools公关帧问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code 公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface 前言Presentation 演示、陈述President 总裁Press Conference新闻公布会Press Kit媒体新闻夹Press Release 新闻稿Print Media平面媒体Priority优先的Procurement Management 预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee 专业服务费Professional Grading 专业等级Project Life Cycle 项目生命周期Project Management 项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA (Public Relations Society of America)美国公共关系协会Pubic Opinion公众舆论Public Affairs 公共事务Public Relations Consulting 公关顾问Public Relations Crisis 公关危机Public RelationsManagement 公关管理Public Relations 公共关系Public Utility 公用事业Publicity 宣传Q&A问题问答Qualified Project Manager 合格的项目经理Quality Control 质量操纵Quality Management 质量管理Questionnaire 调查问卷Quotation 报价Real Estate 房地产Recommendatory 推荐信Recruitment 招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller经销商Retainer长期客户Review回顾、总结Risk Management 风险管理Roadshow巡展、路演Rude question不友好的问题SAE (Senior Account Executive)高级客户代表、高级客户主任SAM (Senior Account Manager)高级客户经理SB (Small business)小客户SC (South China)华南Scope Management 范畴管理Seminar研讨会Senior Consultant 高级顾问Senior Media Executive 高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利靛关系人Simultaneous interpretation 同声传译Slide幻灯片Slogan 口号Social Activities 社会活动Social Responsibility 社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts纪念品与礼品SOV (Share of Voice)Speaking with One Voice 用一个声音说话SpokesPerson Tips 发言人技巧Spokesperson 发n 人Sponsorship Planning 赞助策划Sponsorship 赞助Strategic Consulting 战略咨询Strategy Communications Systems 战略传播系统Strategy 战略Success Story成功故事Summary简介、概述Supplier供应商Survey调查SW (Southwest China)西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing 任务营销TBD (To be Detail)需更全面信息Team小组、团队Technical Article 技术文章Theme主题Time Management 管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications 双向传播Two-way Symmetry双向平衡模式Vendor供应商Venue会议地点Vertical media 行业媒体VI (Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer 虚拟主机Vision愿景Voiceshare曝光信息份额VP (Vice President)副总裁VSB (Very smallbusiness)特小客户、超小客户Website Construction 网站建设Whitepaper 白皮书Workshops工作研讨Worldwide 全球特写feature articles以货代款in kind机构广告institutional advertising前期市场企业广告market prep corporate advertising营销公关marketing public relation新闻简报news/press release意见抽样opinion sampling招贴posters传媒炒作press agentry传媒工具press/media kit 公共事务public affairs公共关系户public relations 公共关系广告public relations advertising宣传publicity公众publics招聘广告recruitment advertising声望经营reputation management撰写讲演稿speechwriting赛场营销venue marketing新闻通报杀像video news release执行证明书affidavit of performance受众构成audience composition受众占有率audience share时间表avails一刻平均听众数average quarter-hour audience 一刻平均收听率average quarter-hour rating 一刻平均占有率average quarter-hour share 交换辛：迪加barter syndication无线电视broadcast TV有线电视cable TV单位成本CPP千人成本CPM累积听众数cumulative persons累积收听率cumulative rating时段组合day-part mix预定市场区域designated market areas班车时间drive time首播辛迪加first-run syndication形象移植imagery transfer信息式广告informercial互相连接interconnect广播电视网networks网外辛迪加off-network syndication协办participation basis占位价格preemption rate 黄金时段prime time节目式广告PLA节目收率视program rating行止编排形j弋programming formats视听率调查服务公司rating services电台指定时间run-of-station受众总数total audience总体受众计划total audience plan广告网络ad networks广告查询ad request横幅广告banner商业回邮件business reply mail 分类广告Web 站classified ad Web site编辑名录compiled lists 立体创意直邮creative dimensional direct mailing 数字互动媒介digital interactive media 直邮广告direct-mail advertising 内部刊物house organs 互动电视interactive TV互联网Internet互联网服务供应商Internet service provider销售信函sales letters广告礼品advertising specialty展台booths路牌bulletin structure车内尾部招贴car-end posters 电影贴片广告cinema advertising 陈列媒介exhibitive media 全面登场full showing 车内广告牌inside cards户外媒介out-of-home media车体招贴outside posters包装packaging奖品premiums标准户外广告standardized outdoor advertising成品招贴stock posters优惠贿券take-ones商业展示会trade shows交通广告transit advertising广告英语术语一媒介策划用语广行印象advertising impression广告反应曲线advertising response curve注意度attention value 受众audience受众H 标audience objectives品牌开发指数brand development index品种开发指数category development index发行量circulation成本效益cost efficiency单位成本cost per point千人成本cost per thousand创意组合creative mix分布目标distribution objectives仃效频次effective frequency有效到达率effective reach暴露值exposure value 频次frequency市场markets 组合mechanics 媒介media 媒介策划media planning 媒介载体media vehicles AEAccount Executive客户代表，或者客户执行。
常用商业广告英语词汇
色泽光润 bright luster
色泽艳丽 beautiful in colour
深受顾客欢迎 We have won praise from customers; to win warm praise from
East Asia and well appreciated by their purchasers.
畅销全球 selling well all over the world
典雅大方 elegant and graceful
circulation and strengthening sinews and bones
补血和气，壮腰强筋 norishing blood and adjusting spirit, strenthening waist
and sinews
famous for selected materials, novel designs, delightful colors
and exquisite workmanship
以质优原料，尺寸齐全，品种花样繁多而著称
品种繁多 great varieties
品种齐全 complete range of articles; a great variety of goods
让我们的商品走向世界 Let our commodities go to the world.
新品迭出 new varieties are introduced one after another
行销世界 to be distributed all over the world
以工艺精细、针法灵巧多样、图案典雅大方而闻名中外
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常用的商业广告英语词汇
常用的商业广告英语词汇常用的商业广告英语词汇产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评our products are sold in britain, america, japan, italy and south east asia and well appreciated by their purchasers.
畅销全球selling well all over the world
典雅大方elegant and graceful
定型耐久durable modeling
方便顾客making things convenient for customers
方便群众making things convenient for the people; to suit the people s convenience
方便商品convenience goods
方便生活
bringing more convenience to the people in their daily life; providing amenities for the people; making life easier for the population
各式俱全wide selection; large assortment
顾客第一customers first
顾客是我们的皇帝we take customers as our gods.
规格齐全a complete range of specifications; complete in specifications
花样繁多a wide selection of colours and designs
货色齐全goods of every description are available.
客商第一，信誉第一clients first, reputation first
款式多样a great variety of models
款式活泼端庄vivid and great in style
款式齐全various styles
款式新颖attractive designs; fashionable(in) style; novel (in) design; up-to-date styling
款式新颖众多diversified latest designs
美观大方elegant appearance
美观耐用attractive and durable
品质优良，疗效显著，誉满全球，欢迎选购excellent quality, evident effect, good reputation over the world, orders are welcome.
品种多样numerous in variety
品种繁多great varieties
品种齐全complete range of articles; a great variety of
goods
让我们的商品走向世界let our commodities go to the world.
色彩鲜艳bright in colour
色泽光润bright luster
色泽艳丽beautiful in colour
深受顾客欢迎we have won praise from customers; to win warm praise from customers.
深受国内外客户的信赖和称誉to win a high admiration and is widely trusted at home and abroad.
深受消费者的欢迎和好评to be highly praised and appreciated by the consuming public
式样美观aesthetic appearance; attractive fashion
式样新颖大方modern and elegant in fashion
式样雅致elegant in style
式样众多in many styles
适合男女老幼四季穿着suitable for men and women of all ages in all seasons
外型大方elegant shape
享有声誉to win a high admiration
新品迭出new varieties are introduced one after another
行销世界to be distributed all over the world
以工艺精细、针法灵巧多样、图案典雅大方而闻名中外
to be renowned both at home and abroad for exquisite workmanship, skillful knitting and elegant design
常用的商业广告英语词汇相关内容:。