生产运营管理课件-1

Operations
Systems or processes that create goods and/or services The transformation processes that convert inputs to outputs
How it’s made
Types of Products: The Goods-Services Continuum
2. To analyze operation processes from various perspectives such as efficiency, responsiveness, quality and productivity. 3. To learn basic but useful analytical skills and tools in studying operations in specific and other activities (marketing, finance, etc.) in general.
Operations Management
The management (design and control) of systems or processes that create goods and/or provide services
Organization
Finance
Operations
引例2：中国企业的成功运营
7天连锁、如家酒店等
百丽鞋？
７天连锁酒店集团（7DaysInn Group）
７天连锁酒店集团（7DaysInn Group）2005年创建，目前已在北京、上海、广 州、深圳、武汉、长沙、成都、重庆、贵阳、南昌、南京、无锡、南宁、福州、 东莞、佛山等近20个国内主要商务城市拥有分店超过100家，员工超过2000人。 作为中国连锁酒店行业的先锋品牌，秉承提供健康自在的空间，让客人“天天睡
My Background
Educational Background
Practical Experience
About Me
Jannie Lin(林佳丽） E-mail: jllin@ Office: MBA Education Center Phone: 8650-2885(66555) Office Hours: 3:00pm-5:00pm Tuesday, or by appointment
/job/ 实习生计划 招聘计划
Much of World History Concerns the History of Operations Management
Production by craftsmen and apprentices Industrial revolution (1770’s) Scientific management (1911 - present)
Some Themes of Operations Management Throughout History
Introduce science and technology into production/management methods Improve speed of processing Reduce variability
Course Objective
1. To discuss a range of operation settings (a) To explain the role of operations, and their interaction with the other activities of a firm: finance, marketing, organization, corporate governance, etc. (b) To understand how operations affect people and society. (c) To appreciate the challenge, excitement and creativity associated with managing operations.
Production of Goods vs. Services
Key Differences
Characteristic
Output Customer contact Uniformity of input Labor content Uniformity of output Measurement of productivity Opportunity to correct quality problems
Mass production Interchangeable parts = standardization Division of labor

Human relations movement (1920-60) Decision models (1915, 1960-70’s) Influence of Japanese manufacturers (1970s-1980s) Coordination of Operations via the Internet (1990s-2000s) Rise of China and India (2000s) Focus on Mass Customization (2000s)
Marketing
Operations Management Interfaces with Every Other Functional Area
Low percentage goods High percentage service
NOTE: I use the term “product” to refer to a portfolio of goods, services, and information/electronic services
If not, what non-operations job are you planning on getting?
Jobs Available
运营总监 运营部经理 生产分析师 生产部经理 采购经理 区域经理（销售） 质量部经理 管理咨询。。。。
P&G recruits
High
Manufacturing Service
Tangible Low High Low High Intangible High
Low
High
Low
Difficult Low
Easy
High
Types of Operations
Operations
Goods Producing
Examples
Production and Operations Management
Topic 1 Introduction
Agenda
About Me Syllabus Overview of Operations Management Competitiveness & Competing via Operations Overview of Strategy Measuring Productivity
of consumer demand within the production process

Identify and elim Nhomakorabeanate process bottlenecks Improve quality Improve value-added steps of the process Eliminate non-value added steps from the process
Farming, mining, construction, manufacturing, power generation Storage/Transportation Warehousing, trucking, mail service, moving, taxis, buses, hotels, airlines Exchange Retailing, wholesaling, banking, renting, leasing, library, loans Entertainment Films, radio and television, concerts, recording Communication Newspapers, radio and television newscasts, telephone, satellites
Steel production Home remodeling Auto Repair Maid Service Teaching Automobile fabrication Retail sales Appliance repair Manual car wash Lawn mowing
High percentage goods Low percentage service
好觉”的愿景，集团自成立以来，一直致力于关注客户的核心需求，在产品及服
务流程的设计上不断创新整合，向数十万“7天会”会员及7天顾客提供集人性 化、自助、快捷等需求为导向的优质酒店服务。 凭借高成长性的发展潜力及优异的盈利能力，7天连锁酒店集团于2006年11 月获得美国华平投资集团（Warburg Pincus）注资。 到2007年底，集团将拥有酒店超过150家，计划2010年累计开业总店达到 500家。

Let’s Look at the Syllabus
A Few Questions for You
Questions for You