标志设计文献翻译

开题报告班级学号姓名摘要关键词研究背景文献综述技术路线进度安排参考文献To stand out and be refreshingly different at whatever cost - that'sthe message we're getting from today's logos.From an identity point ofview, web 2.0 logos failed miserably. Copycat websites may still work,but when it comes to identities, designers will have to roll up theirsleeves and work much harder.从今天的标志设计中我们得到这样一个信息，那就是为了脱颖而出与众不同，无论花费多少，都是值得的。

如果单从标识的角度来看， Web2.0的标志无疑是一个失败。

他们可能不会闹腾的太久。

当然模仿性网站仍可能存在，但是当涉及到标识的问题，设计者将不得不卷起袖子付出更多的努力。

Designers have become far more aware and sensitive to design historymovements and styles than they were in previous years. They arediscovering ways to make logos reflect their roots.相比以往几年，设计师们已经变得越来越清楚和敏感的运用历史的轨迹和设计风格。

他们正在学会如何使标志反映其根源。

Minimalism was a strong anchor for swooshes, sparkling little balls andother accidental manifestations. But we're witnessing a fading out ofminimalism, and this weakness is paving the way for spectacular remixesto take over.在以往的标志设计中极简主义是各种表现形式强有力的支柱。

但我们正在目睹它的淡出，而接管它的是繁复的混合主义。

A particular style can't emerge and expect to stay at the topindefinitely. Developments in logo design indicate that trends have ashort lifespan, going through a "now-you-see-it-now-you-don't" kind ofroller coaster.一个特定的风格不可能出现后期望它一直留在顶端。

标志设计的发展趋势表明，任何一个趋势总是寿命很短，经历一个“来了，过去”类似于过山车似的情景。

New trends emerge only to be contradicted by others that go the opposite direction.新的趋势的涌现总是与旧的冲突并朝着与之相反的方向发展。

After the proliferation of "bastard" icons, the new logos are harder toreproduce given their solid sense of originality and craftsmanship.随着这种“混血儿”风格的扩张，新的标志是很难在重现出那种坚固的独创性和工艺性的感觉。

2009 ushers in something new, something experimental, somethingoutrageous. More will be the new less. Strong visibility and passionare the dictating themes.2009年又将引进一些新的东西，可能是一些实验性的，可能是一些令人难以接受的。

“更多”将是新的“更少”。

强的视觉冲击性和热情将是这一季的主题。

Psychedelic Pop Backgrounds迷幻流行背景A myriad of colours and shapes burst into the scene even if designclasses still promote a decrease in complexity in favour of concept andessence. Again, this new development led to a no-holds barred position,putting everything out in the open, concealing nothing.各种颜色和形状一古恼的涌入你的视线，即使设计课程上仍然提倡减少复杂性将有助于表现概念和实质。

同样，这一新的发展趋势导致了一种“不受禁止”的立场，即把一切公开，什么都不隐藏。

Every technological revolution inevitably gives birth to a romanticcounter culture. But mixing these two by using 1960s psychedelicpatterns as backgrounds for contemporary shapes is as postmodern as itcan be.每一个技术性的革命不可避免地产生一个浪漫的反文化浪潮。

但是，通过混合使用20世纪60年代迷幻图案作为背景和现代的图形其实也是一种后现代主义。

What do the backgrounds whisper to us? You have a message in two parts:part 60's psychedelic, part Optical Art. The use of layering revealsPhotoshop taking the vector lane. This approach is fueled by mood andemotion.这些背景在跟我们耳语些什么？您得到的答案包含两个部分：60年代的迷幻，和光学艺术。

使用分层技术的Photoshop取代了矢量图。

这种做法受到情绪和情感的辅佐。

Psychedelic pop backgrounds are reminiscent of the flower power era,but they go beyond an ultra-modern, non-orthodox mindset.They areunpretentious and democratic. There is no arrogance, no snobbery.迷幻流行背景会让人联想到那些如花般的权力时代，但他们超越了超现代的，非正统的心态。

他们是谦逊和民主的。

是没有傲慢的，不势利的。

A good majority of this year's trends do not translate well inprint. Innovations in technology and the adoption of a variety oftools have made black and white printing no longer mandatory. Someclients are aware that when they choose a particular trend, they arepotentially removing their logo's significant meaning and nibbling awayat their appearance when transformed into black and white or when thelogo is faxed. What do they get? They get powerful and colorfulstriking images in 90% of the other media.这些年的趋势中很多都是对于付诸印刷并不友好。

技术的创新，和各种工具的采用使得黑白印刷不再是强制性的。

有些客户知道，当他们选择某种特定的趋势，他们的标志在被转换成黑白色或者传真的时候可能丢失一些重要的意义。

而他们得到什么？他们得到了功能强大且多姿多彩的突出图像的90 ％以上的其他媒体。

Origami折纸艺术The desire to go back to basics is mirrored in the Origami theme; designers used it to display their skills.渴望回归本质是折纸艺术反映的主题;设计者也用它来展示他们的技能。

An increasing number of designers wish they have real objects to workwith when executing on their projects. The art of origami is fragile,light and subtle and the digital process is the same. It closelyresembles minimal geometrical forms discussed earlier but constitutesmore of a sub-trend.越来越多的设计师希望执行他们的项目时，可以面对真正的实体。

折纸艺术是脆弱的和微妙的这与数字化的过程是相同的。

它非常类似于前面讨论过的最小几何形式，但是它更象是一个子趋势。

Origami, however, evolved as a trend in its own way, because it was aprocess that appealed to a broader range of designers.The trend won'tlast too long, for the simple reason that the results are a bit toosimilar.但是，折纸艺术，确实成为了一个发展趋势，以自己的方式，因为它正被设计师所更广泛呼吁。