外贸函电实务 任务13 新产品介绍与促销 -
最新7种外贸函电常用模板
一、开发新客户Dear XXX,We have learned from our old client that you are one of the leading XXX importers in Italy. Therefore, we do hope there is a chance for us to cooperate with each other in the near future. (表明合作意向)We are one of the biggest XXX manufactures in China.(介绍自己的身份)All our products are manufactured strictly and provided to over 30 countries already.Attached please find our latest catalogue and quotation.(直接给出报价单)We look forward to your trial order.Yours faithfully,XXX二、样品寄送通知Dear XXX,I’m now writing to inform you that the samples that you requested were sent by Federal Express today. (告知客户寄送时间及方式)In the mail, I’ve also enclosed a quotation.(附上最新的报价单)Please let me know at your earliest conveniences as soon as they arrive. Thanks a lot!I’m looking forward to your earliest response.Yours sincerely,XXX三、拒绝临时取消订单Dear Sir,Thank you for your letter of March 12th. We’re very sorry that we can’t accept cancelling the order at the last moment.(表明自己的态度)Since your products are ready for shipment, it will be a huge loss for us if you cancel the order.(说明理由)So we have difficulties in accepting your request.Best regards,XXX四、付款确认Dear XXX,I’ve received your mail informing tha t the amount of ￥100,000,000 (再次说明金额)as payment for my invoice NO.1234567 has been transferred to our bank.Thank you very much for your cooperation.Yours,XXX五、邀请来访Dear XXX,It was great to meet you at the 2017 Canton Fair last week(唤起客户记忆)and we’d like to thank you for your being interested in our XXX.In order to deepen our business relations, we’d like to invite you to our company in Shanghai.(表明意向)This would be a good opportunity for you to get an overview of our facilities and company cultures, as well as to discuss common interests.We’ll meet all your expenses during this visit.(告知客户关注的来访费用)With regard to possible dates, we do hope that you could come at the end of the month.(表明意向时间)Please let me know whether this w ould be suitable for you. I’m looking forward to your reply.Yours sincerely,XXX六、介绍新产品Dear XXX,We’re pleased to inform you that we’ve made our new products available on the market. Much to our delight, they enjoy great popularity.(说明新产品已上市且好评不断)As we guess you might be interested, we’ve sent you by UPS half a dozen samples for your trail use. (告知已寄送试用品)Attached please find copy of our latest catalogue and quotation.(附上报价单) We hope you’ll take this opportunity to enlarge your bus iness scope.Yours sincerely,XXX七、维护老客户Dear XXX,It’s been three month since we executed your last order.Recently we’ve developed new business relations with three more purchasers, from whom we got in large quantities of XXX. (告知产品近期很受欢迎)I’d like to inform you that for a limited period of time, we are reducing prices on certain items. (告知老客户降价通知)Please have a look at the attached catalogue and quotation. If you wish to order large quantities, e-mail me. We’ll work out terms and con ditions to our mutual benefit.We’re glad to give you this discount in view of your previous orders(告知客户折扣只有他才有) and would appreciate a prompt reply.Yours sincerely,XXX八、请求介绍新客户Dear XXX,I’d like to inform you that we’ve sent XXX you required last month.(简要回复之前的邮件)Attached are our catalogue and quotation for the complete ranges.Our company has established business relationship with you since 2014. As you know, we’re devoting ourselves to expand our business abroad all the time. (表明想要扩展业务的意向)I would appreciate it if you could recommend some potential purchasers to us. (说明想要他推荐新客户)It’s known to all that Chinese XXXs are renowned for their good quality, attractive designs and fine workmanship. They have enjoyed great popularity in the European market. (阐述自己的优势)We believe that through your favorable help we’ll meet with extensive reception in your country.We look forward to your favorable reply.Yours,XXX九、转介绍被拒绝Dear XXX,Thank you for your email of March 12th, we can fully understand your situation and are sorry for putting you in a dilemma.(说明自己了解客户的难处并表示感谢)Thank you all the same.Yours faithfully,XXX十、感谢介绍客户Dear XXX,Thank you very much for introducing XXX Company to us.(直接表明邮件主题)The establishment of new business relationship with such a large company helped increasing our sales greatly.Last week, we signed a contract with the director Mr. XXX, who held you in high regard and was particularity interested in our products designed for the U.S. market. (告知与新客户合作情况)We look forward to providing them with the most costly effective services so that they will never feel regretful to cooperate with us.We owe you the greatest debt of gratitude.(对老客户再次表示感谢)Yours sincerely,XXXbai、请求建立商业关系duRogers Chemical Supply Co. zhiE.daoStreet Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。
外贸函电
1.邀请客户见面Dear MichacelGlad to meet you at Canton Fair ! We’re please to know that you will come to Shanghai next week.If possible ,please visit our company then. We could collect your interested items togeher in our showroom.Looking forward to your reply!Regard,PeterThe items which you selected in our booth will be collected together in our showroom摊位2.讨论时间地点Dear MichaleThank you for your prompt reply! It is OK for us on 2 Feb.Could you please advise your flight No. ? We will arrange the pick-up at Shanghai Hongqiao airport and drive you to Hilton hotel after meeting.Kindly let me konw if any change about your trip .Thanks and best regard ,PeterCould you kindly advise your itinerary?旅程Please keep me posted on this!请让我知道这件事的最新情况。
It is acceptable to pick you up on 8:30 a.m.? In the lobby?在酒店大堂3.取消会面Peter，As I have another meeting in Qingdao ,I won’t come to Shanghai in this trip,Maybe next time.Sincerely,MichaelHope to see you ASAP!Please accept my apology.Please help to cancel my hotel bookingKindly check the attached scanned copy of my passport.见面后的跟进John,According to your selection this moring, We’re now preparing for the offer sheet, and will send it to you in 3 days.Best4.开发潜在客户Dear July,Glad to find your e-mail address from website.We supply all kinds of hand tools to global market with good quality and reasonable price,and very familiar with ANSI,BS,DIN,NF&JIS standards.Per my visiting your company web, I found that you have several chain stores in Europe,US and Japan. It is our pleasure to find a way to cooperate with you!Here attached some photos for our showroom and some current hot-selling items.I will send you the offer sheet, factory audit report and 3 party testing report in other separate e-mail soon.Best regards5.开发信Hi sir,Glad to hear that you’re on the market for fiberglass.We specialize in this filed for several years,with the strength of chopped strand mat and stitch chopped strand mat ,with good quality and pretty competitive price.Should you have any questions ,pls do not hesitate to contact me.FREE SAMPLES will be sent for your evaluation!Ths&brMandy****Co,Ltd.Add:****Tel:****Fax:****Mail:****Web:****Dear sirGlad to hear that you’re the leading retailer of bathroom!We specialize in cast iron bathtubs for 17 years, and hope to find a way to cooperate with you!Attached some pictures for your review.Please contact me if any questions.Thanks and best regards,7.介绍自己的优势主题:优势及试验报告July请查收附件的第三方测试报告。
外经贸函电精华版(外贸必备)
实例二：询盘与报价实例
总结词
询盘与报价是外贸业务中的常见环节，通过函电沟通，可以明确双方的需求和条件，为后续的报价和 谈判提供依据。
详细描述
在询盘与报价实例中，对方通常会询问产品的详细规格、价格、支付方式等条件。在回复时，需要提 供详细的报价和产品信息，同时也要询问对方的需求和条件，以便进行后续的谈判。在这个过程中， 需要注意表达方式，确保信息准确无误。
装运与保险类
01
02
03
装运与保险类函电涉及产品运输和保 险事宜。
装运通知函应告知客户货物已发出， 并提供运输方式和相关单据信息，而 保险通知函则需说明已为货物购买保 险及保额等信息。
常用句型包括“The goods have been shipped by sea and will arrive in two weeks”、“We have insured the goods for USD 50,000”等。
04 外贸函电的实例分析
实例一：建立业务关系实例
总结词
建立业务关系是外贸业务中的重要环节，通过函电沟通，双方可以了解彼此的需求和条件，为后续的合作奠定基 础。
详细描述
在建立业务关系实例中，通常需要介绍自己的公司和产品，表达与对方合作的愿望，并询问对方是否感兴趣。在 回复时，对方可能会提出一些关于公司和产品的疑问，或者要求寄送样品。此时，需要耐心回答问题并提供样品， 以促进双方的合作。
语气恰当
根据函电的目的和对象，选择恰当的语气和 措辞，以建立良好的沟通氛围。
格式规范
01
格式统一
遵循统一、规范的格式，使函电内 容更加清晰、易于阅读。
标点符号
正确使用标点符号，确保语句的完 整性和准确性。
外贸英语函电实战
外贸英语函电实战Unit 1 Establishing Business Relations建立贸易关系内容简介获取客户信息的渠道有很多种，但主要的渠道包括以下几种，比如国内外的展会，B2B网站，搜索引擎，朋友介绍等。
无论这些信息是如何获取的，目的都是与客户取得联系并成功地向他们销售自己的产品。
要与客户建立贸易关系，成功的销售产品，这要求我们要十分重视第一次与客户的联系。
通过邮件联系，向客户展示自己公司的实力和优势，促成合作。
1. Self introductionDear Sirs,This is Water from SHV Company. I’ve been working in DVD field for more than five years. Hope that I can serve you with my professional experience from now on. Please feel free to study our offer as below.First of all, I would like to introduce you some information about our factory. SHV Company is a professional manufacturer in producing Portable DVD Player, covering 7’, 8.5’, 9’, 10.2’. And SHV got the supports as below.Staff Number: over 300Production lines: four linesMonthly capacity: 60,000pcsQuality control: FCC, CE, EMC, CCC, RoHSFactory management: ISO 9001 International Quality Management System and ISO14000 International EnvironmentManagement SystemMarkets: xxx from Spain, xxx, xxx from Italy, xxx from Germany, xxx from Ukraine, xxx from Bulgaria, xxx from Russia, xxx from Israel, xxx from Iran, xxx, xxx from India, xxx from Middle East, xxx from Paraguay, xxx from Panama, etc.Now I would like to offer you the fast sale item with best price for your reference first.Model: Item A701, 7’ swivel screen with TV tuner, USB＆Card RenderOffer: FOB Shenzhen US$50MOQ: 1000pcsSamples and more information are available for your study anytime. We appreciate your kind reply soon.We are looking forward to our cooperation in near future.Best regards,Water1. 第一次主动联系客户，介绍自己在行业内的经验和成绩。
外贸信函推销商品
外贸信函推销商品外贸中的推销信函你会写吗?来看看吧!I enclose an illustrated supplement toour catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have, for several yeas. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. Theyshould get a very good reception in your market. Once you have had time to study the upplement , please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information, we are planning a range of classical English dinner services which ,should do well in the North American market. We will keep you informed on our progress and look forward to hearingfrom you.随函寄奉配有插图的商品目录附页，介绍最新设计的产品。
外贸函电---课程资料
本章学习目标
了解外贸函电的概念和特点 理解外贸函电的写作要求和基本格式规范 掌握常用外贸函电的写法
1
第一节 外贸函电概述
一、外贸函电的概念 外贸函电是对外贸易活动中使用的信函和电报。 外贸函电即外贸信函和外贸传真的合称。 外贸函电既可以中文写作也可以外文写作。 二、外贸函电的种类 按函电的功能可以分为：寻求建立业务关系的 信函，信用调查信函，询价函，报价函，订购 函，装运函，付款函，索赔和理赔函等。 按文书的形式，可以分为外贸信函、外贸电报 和外贸电传等。 2
(2) 卖方可重点澄清一个或若干个非常重要的 交易要件，以提醒卖方必须遵守。 (3) 表达谢意，同时对未来的更多的合作表示 期待。
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第三节 有关合同履行的外贸函电
一、概述
与合同履行有关的外贸函电包括付款函电、通知发 运函、索赔函和答复索赔函等。这些函电是合同双 方权利、义务的体现，也是合同正常履行的必要保 证。 (一)要求开出信用证的函电
13
2. 结构和写法
七、接受函(Acceptance)
(二)确认订购函 1. 概念
确认订购函(Confirm)是卖方对订购函所作的确认， 可以看作是双方合同的卖方签字。确定订购函的格 式可参见外贸函电的格式部分。 其内容通常包含如下几个部分。 (1) 卖方确认买方的订购信息。
二、付款函电
由卖方向买方发出的函电，意在通知买方已确认其订购， 准备装运，并要求对方开出信用证。
1. 概念 2. 结构和写法
15
(二)通知开出信用证函
Unit 13 Packing《外贸英语函电》PPT课件
Notes
2.Products that are packed in such a way as to catch the consumer’s eye will help to sell.用那种足以引起消 费者注目的方法加以包装的产品将有助于销售。
意 • to provide information
about 提供信息 • to provide convenience 提
供方便 • to come to realize 开始认
识到
• undergo v.经受 • rough handling 野蛮装卸 • give attention to 注意 • in a cking is an art.” “Packing or container is part of the product.” “Packing should help identify the product inside.”“包装是一门艺术。”“包装或容器 是产品的一部分。”“包装应该有助于识别里面的商品。”
Text B
（A） Dear Sirs，
Re：Trip Scissors In reply to your letter of August 10 inquiring about the packing of the captioned goods，we wish to state as below. Our exported Trip Scissors are packed in boxes of one dozen each， 100 boxes to a carton.The dimensions are 17 cm high，30 cm wide and 50 cm long with a volume of about 0.026 cubic meter.The gross weight is 23.5 kg.，the net weight being 22.5 kg..As to shipping marks outside the carton，in addition to the gross，net and tare weights，the wording “MADE IN CHINA” is also stenciled on the package.Should you have any special preference in this respect， please let us know and we will meet you to the best of our ability. Taking this opportunity，we would like to inform you that we used to pack our scissors in wooden cases but after several trial shipments in carton packing，we found our cartons just as seaworthy as wooden cases.Besides，cartons are less expensive，lighter to carry and cost lower freight.So nowadays more and more clients are preferring carton packing to wooden case packing.We trust that you will agree to our opinion and accept our carton packing. We thank you in advance for your early reply.
商务英语专业外贸函电实训任务书与指导书
商务英语专业外贸函电实训任务书与指导书山东水利职业学院商务管理系目录§1 实训性质与目的§2 实训任务与时间安排§3 实训作业组织§4 实训成绩考核§5 实训基本内容与指导§1 实训性质与目的一、实训性质商务英语专业《外贸英语函电》实训是国际贸易、商务英语专业的实践性教学环节，是一门将英语知识应用于国际贸易专业写作的课程。
其任务是以国际贸易操作流程为脉络，在讲授有关英语函电的一般格式、常用词汇和习惯表达基础上，将零散的知识加以系统化和条理化，注重训练学生将所学知识运用于实践操作的能力，旨在培养造就一大批英语基础好、操作能力强的外经贸实用型人才。
二、实训目的通过实训，使学生能在模拟情景中，能熟练运用商务信函的词汇及固定句型，掌握各类外贸信函的基本内容及写作技巧，能熟练翻译并写作一般的商务信函、合同等资料，从而能胜任外贸业务的工作。
§2 实训任务与时间安排一、实训任务（一）模拟建立业务关系实训项目教学的目的与要求：根据报纸、使馆、因特网、交易会、商会、往来客户等提供的信息，按照潜在客户的需求，结合本公司的业务范围和发展需要，撰写要求建立业务关系的信函、资信调查函和对公司作简介。
要求信息来源表达清楚，公司介绍得当，建交愿望表达明确；信函结构完整，条理清楚，过渡自然；表达清楚准确，无重大语法错误。
实训项目教学内容：1.相关语句的翻译，句型盘练，重点词语用法盘练；2.公司介绍练习；3.建交函和资信调查函的写信练习。
实训项目教学的场所：计算机房（二）模拟询盘、发盘实训项目教学的目的与要求：能够以进口商的角色，根据公司的实际业务范围和需求，用正确格式撰写询购产品的信函；能够以出口商的角色，对进口商的询盘予以答复，撰写产品报盘的信函；掌握询盘和报盘函中重点词的用法和常用的句型。
撰写询盘函时能够清楚地表达自己的需求；能够根据商品的可供情况对进口商的询盘函做出恰当答复，报盘的各项条件表达清楚。
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Best regards Albert Sales Manager Weifang Baoda Textiles Co., Ltd.
13.1 高支高密衬衫
首先，你可就新产品跟客户拉近关系，维护好与客户的关系；其次是新产 品比较容易吸引客户眼球，引起他下单的兴趣，尤其是针对那些尚未下单 的客户，新产品出来后是推动其下单良好契机；最后就是新产品出来后， 公司一般会有一些新的推广措施，如此也会增加外贸业务员的销售机会。
有新产品就可以向客户推荐，先询问客户老产品用得怎么样，然后再引出 新产品的话题。最好先介绍新产品的性能以及优势；还要说明新产品的优 势是否能给客户带来更大的利益；价格方面最后介绍，新产品的价位会高 一些，可以向客户表明折扣等促销手段。
外贸函电实务
任务十三 新产品介绍与促销 INTRODUCTION AND PROMOTION OF NEW PRODUCTS
I、 学习目标
1.
了解新产品介绍与促销的相关知识
2.
掌握新产品介绍与促销信函的写作要点
3. 熟悉新产品介绍与促销信函中常用的词语与句子
4.
能够阅读与撰写新产品介绍与促销的信函
As to the price, the new products will be higher than ordinary fabrics. But we have promotion5 in order to open new market.
Please see the detailed specifications and pictures in the attachment, you can also visit our website () to know more about our new products.
Dear Lisa, How are you? Now we have some new products and let me introduce the main
features of them.
The fabrics are woven by super thin yarn count2, which is 130s. It is as thin as thread made by spiders. The fabrics woven by this kind of yarn is as thin as the wings of cicadas. The quality standard complies with international standard. They are used for shirts of high end market3.
尔伯特写信给缝得好服装公司的丽莎，向她推荐该种新产品。
新产品介绍与促销（baoda-out1） From: Albert albert@ To: Lisa lisa@ Date: 2018.12.12 Subject: our new products Attachment:
NOTES
Feature n. 特征 e.g. The spacious gardens are a special feature of this
property. Yarn count 棉纱支数 high end market 高端市场 upgrade v. 升级 e.g. Medical facilities are being reorganized and upgraded. Promotion n. 促销 e.g. In cosmetic industry, enterprises spend a lot of money
另外，现代的国际贸易中，网站是进行产品宣传的重要媒介，做精美的网 页，给客户提供链接，将图片、视频和文字有机地结合在一起，想办法体 现产品的特色，效果才能达到最佳。
III、 写作提示
新产品介绍与促销信函包括的要点如下：
出口商发出的介绍和促销新产品的信函
介绍新产品，尤其是新产品的特点和市场前景； 附上新产品的图片、说明或告知新产品的网址； 报新产品的价格，并说明有无促销手段； 如果客户感兴趣，请进一步咨询或提供样品。
As the economic development, the incomes of many people are increasing and consumption is upgrading4. It means more people will buy clothes which are of good quality. So this is a good opportunity for our new products.
II、 背景知识
无论是什么行业的企业，如果要想在激烈的市场竞争中生存和 发展，它就必须创新自己的产品。新产品的开发和推广对于企 业的生存和发展是非常重要的。
对于老客户，要适时的推介新产品，扩大新产品的销路，增强 企业的市场竞争力。当公司推出新产品时，对外贸业务员来说 是一次不错的营销机会。
on advertising and promotion.
CASE 2 BEIJING LUCKY FIBREBOARD TRADING CO., LTD.
进口商回复介绍和促销新产品的信函
感谢对方的来信； 说明对新产品是否感兴趣； 如果对新产品感兴趣，对新产品进一步咨询或索要样品。
IV、 示范信函
CASE 1 Weifang Baoda Textiles Co., Ltd.
一、 信函的业务背景 潍坊宝达纺织品有限公司开发了一种高支高密的色织面料。阿