经贸英语报刊阅读教程课件 Unit 11
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报刊英语Unit 11
Bye-Bye burgers
Sit-down restaurant Sit-down meals 在饭店里有侍者waiter/waitress伺候的叫sit-down
meal I much prefer a sit down meal, and can't stand buffets and rarely if ever attend them. 创造（词汇） Coin Coin, head, tail, banknote, bill, paper money
Bye-Bye burgers
…的混合 A hybrid of The vice-presidency is a hybrid of administrative and
legislative offices. The Vice President of the United States shall be President of the Senate (参议院议长), but shall have no vote, unless they be equally divided. The vice president presides over meetings of the Senate but cannot vote unless there is a tie. The Constitution gives no other official duties to the vice president. 众议院议长 House Speaker
Bye-Bye burgers
业绩欠佳的餐厅
Underperforming restaurants
In any group, you will find overachievers and
Unit 11(商务英语阅读教程1)ppt课件
6.有些企业主要通过营销手段使受众相信它们是环境友好型 的企业，而实际上并没有做很多使其有别于其他企业的实 事。“绿色粉饰”就是用来描述这一类企图的。
7.尽管滥用脆弱的环境具有潜在的灾难性后果，许多公司在 涉及环保问题时还是不愿去做领路先锋。
8.虽然充斥着那么多通常由记者和官方数据编制的令人费解 的信息，消费者却在苦精恼选，202向1版人课件寻求他们需要的信息和答11 案。
Homework
1. What is “biomimicry”? Please relate the definition with a specific example.
2. Find an example of eco-friendly company and prepare to give a presentation in class.
3. Read Text B
精选2021版课件
12
Text B: The Wellness Boom
Structure Part I:Helping consumers to lead healthy lifestyles
is becoming a big business. 1. Case of Canyon Ranch 2. Competitiveness of the wellness industry 3. Case of Revolution Part II:Doing well by helping you feel good: 1.The reasons for the rise of the wellness industry 2.The difficulties many wellness firms facing
4. What are the reasons behind the rise of the wellness industry?
7.尽管滥用脆弱的环境具有潜在的灾难性后果，许多公司在 涉及环保问题时还是不愿去做领路先锋。
8.虽然充斥着那么多通常由记者和官方数据编制的令人费解 的信息，消费者却在苦精恼选，202向1版人课件寻求他们需要的信息和答11 案。
Homework
1. What is “biomimicry”? Please relate the definition with a specific example.
2. Find an example of eco-friendly company and prepare to give a presentation in class.
3. Read Text B
精选2021版课件
12
Text B: The Wellness Boom
Structure Part I:Helping consumers to lead healthy lifestyles
is becoming a big business. 1. Case of Canyon Ranch 2. Competitiveness of the wellness industry 3. Case of Revolution Part II:Doing well by helping you feel good: 1.The reasons for the rise of the wellness industry 2.The difficulties many wellness firms facing
4. What are the reasons behind the rise of the wellness industry?
Unit11 经贸英语
第7段翻译 段翻译
就中国现状而言，扩大高科技产品的出口是必要且比较实际的。 就中国现状而言，扩大高科技产品的出口是必要且比较实际的。新中 国建立以来数十年的发展， 国建立以来数十年的发展，使得本国具备了相关的齐全的科研和产业 体系，以及在各领域的能力强高水平的研发人员，这些都使得中国可 体系，以及在各领域的能力强高水平的研发人员， 以在许多科技领域进行独立研究。这些努力带来的很多成就， 以在许多科技领域进行独立研究。这些努力带来的很多成就，形成了 本国一个可喜的生产力水平。目前，本国的高科技出口产品， 本国一个可喜的生产力水平。目前，本国的高科技出口产品，主要由 电脑、电信、电子工业以及生物科研产品”组成， “电脑、电信、电子工业以及生物科研产品”组成，由于这些产品的 技术优势，它们已经拥有了一个广阔的海外市场。 技术优势，它们已经拥有了一个广阔的海外市场。 3个例子： 个例子： 个例子 程序控制的电话交换系统， 例1：SJD04程序控制的电话交换系统，1996年在俄罗斯获得进网许 ： 程序控制的电话交换系统 年在俄罗斯获得进网许 可证，并且，这种出口的电话接线的接入量已经达到了900万。例2： 可证，并且，这种出口的电话接线的接入量已经达到了 万 ： 由曙光信息产业有限公司开发生产的，属于曙光系列中的， 由曙光信息产业有限公司开发生产的，属于曙光系列中的，高性能的 电脑系统。此系统已经远销埃及并引起了海外的广泛关注。 电脑系统。此系统已经远销埃及并引起了海外的广泛关注。例3：此 ： 外，由中国科学院开发的人造水晶也是符合国际先进水平的高科技产 远销欧、 日等国。 品，远销欧、美、日等国。
段单词、 第9段单词、词组： 段单词 词组： MOFTEC对外经济贸易委员会 对外经济贸易委员会 Jointly共同地、联合地 共同地、 共同地 Formulate制定出 制定出 Promulgate宣布，公布，传播 宣布， 宣布 公布， Enact制定 Enact制定 Preferential优惠的 优惠的 State council国务院 国务院 Grant授权，准予，承认 授权， 授权 准予， Keep abreast of与…并列，不落后于，符合 并列， 与 并列 不落后于， Accelerate促进 促进 Industrialization工业化 工业化
Unit 11经贸英语文章选读ppt(董晓波主编)
• Ⅱ. Translate the following sentences into Chinese. • 1. In this regard from the management company, is the pressure on the domestic market. • 2. These two exhibitions with the cooperation of China International Exhibition Center. • 3. Energy is the power that drives every human being. It is not lost by exertion but maintained by it, for it is a faculty of the psyche.
• Words ＆ Expressions: • 1. accelerate [ ək'seləreit ] vt. 使……加快； 使……增速 vi. 加速；促进；增加 • 2. commodity [ kə'mɔditi ] n. 商品，货物；日用 品 • 3. repute [ ri'pju:t ] n. 名誉；声望 vt. 名誉；认为； 把…称为 • 4. despite [ di'spait ] prep. 尽管，不管 n. 轻视； 憎恨；侮辱 • 5. launch [ lɔ:ntʃ, lɑ:ntʃ ] vt. 发射（导弹、火箭 等）；发起，发动；使…下水 vi. 开始；下水；起 飞 n. 发射；发行，投放市场；下水；汽艇
• Text B • Guangzhou Trade Fair • 导读：广交会，创办于1957年春季，每年 春秋两季在广州举办，迄今已有五十余年 历史，是中国目前历史最长、层次最高、 规模最大、商品种类最全、到会客商最多、 成交效果最好的综合性国际贸易盛会。自 2007年4月第101届起，广交会更名为“中 国进出技术、拓展渠道、 促进销售、传播品牌而进行的一种宣传活动。 • 商品交易会, 全称：中国进出口商品交易会。中国 进出口商品交易会由48个交易团组成，有数千家 资信良好、实力雄厚的外贸公司、生产企业、科 研院所、外商投资/独资企业、私营企业参展。
英文报刊国际商务阅读(第三版)Unit 11 EU and China Settle Trade
Australian
specializes
breaking
as of
behind
4
Notesቤተ መጻሕፍቲ ባይዱ
1. EU: 欧盟 即欧洲联盟，总部设在比利时首都布鲁塞尔，是由欧洲共同体（European Community，又称欧洲共同市场，简称欧共体）发展而来的，初始成员国有6个， 分别为法国、联邦德国、意大利、比利时、荷兰以及卢森堡。该联盟现拥有28 个会员国，正式官方语言有24种。
18
18. amicable solution: 友好的解决方案 amicable: adj. 友好的，温和的；和睦的；友善的 The two countries made settlement by amicable arrangement. 两国以友好调解解决争端。 An amicable settlement was reached. 已达成和解。
European Economic Area
关贸总协定 欧洲经济区
European Free Trade Association
欧洲自由贸易联盟 3
英文报刊国际商务阅读（第三版）
II. The following paragraph is a brief introduction of the news site .au. Fill in the blanks with the words given below. Change the form where necessary.
21
22. defend: vt. 替……辩护，为……辩解；维护 Police chiefs strongly defended police conduct against a wave of criticism. 针对批评的浪潮，警察局长们极力为警方的行为进行辩护。 Matt defended all of Clarence’s decisions, right or wrong. 克拉伦斯的决定，不管对错，马特都予以维护。
Text 11 经贸英语
THE late Rudi Dornbusch, an economist at the Massachusetts Institute of Technology, once remarked: “None of the post-war expansions died of old age. They were all murdered by the Fed.” Every recession since 1945, with the exception of the one in 2001, was preceded by a sharp rise in inflation that forced the central bank to raise interest rates. But today's Federal Reserve is no serial killer. It seems keener on blood transfusions than on bloodletting.已故麻省理工学院经济学家Rudi Dornbusch 曾经谈及：“战后没有一次经济扩张是自然死亡，他们全部都是联储谋杀的”。
除了2001年那次，1945年以后每次衰退之前通胀急升，迫使央行提高利率。
不过今天联储不再是连环杀手。
相比于给经济放血，它看起来更热衷于给它输血。
When the Fed cut its discount rate on August 17th, it admitted for the first time that the credit crunch could hurt the economy. The markets are betting it will soon cut its main federal funds rate. Economists are arguing vigorously about how much damage falling house prices and the subprime mortgage crisis will do. But there is one question that is rarely asked: even if a downturn is in the offing, should the Fed try to prevent it?当8月17号贴现率下调，联储第一次确认信贷紧缩有可能危及美国经济。
Unit 11 A Bill of Lading《外贸英语函电》PPT课件
the taking-over or loading by the carrier of the goods as
described in the bill
of lading.
Text A
On the face of the B/L，the following particulars are to
packages，weight or measurements，number of copies of
the B/L，the date，the signature of the ship⁃owner or
its agents or the captain of the steamer.
Text A
将货物运至指定港口，并交给提单的持有人。
• a）at one’s disposal 由某人决定；由某人支配
• We put the business at the disposal of our sole agent
in the United Kingdom.我们把业务交由我们在英国的独家代
理全权处理。
someone on behalf of him to the shipper.First，it’s a
document of title.If made negotiable，it can be transferred
with the endorsement of the right person while the goods are
何收货及装船。
6.在对外贸易进出口业务中，所谓“单证”常常指商业发票
ORIGINAL
直 运 或 转 运
DIRECT OR WITH TRANSHIPMENT
described in the bill
of lading.
Text A
On the face of the B/L，the following particulars are to
packages，weight or measurements，number of copies of
the B/L，the date，the signature of the ship⁃owner or
its agents or the captain of the steamer.
Text A
将货物运至指定港口，并交给提单的持有人。
• a）at one’s disposal 由某人决定；由某人支配
• We put the business at the disposal of our sole agent
in the United Kingdom.我们把业务交由我们在英国的独家代
理全权处理。
someone on behalf of him to the shipper.First，it’s a
document of title.If made negotiable，it can be transferred
with the endorsement of the right person while the goods are
何收货及装船。
6.在对外贸易进出口业务中，所谓“单证”常常指商业发票
ORIGINAL
直 运 或 转 运
DIRECT OR WITH TRANSHIPMENT
新编外经贸英语函电与谈判课件Unit11
The code language telegrams are written in commercial codes, such as Acme and Bentley, and now they are only used by a few traders who are accustomed to use it.
(2) Abbreviation, ellipsis and transformation are used to simplify words and phrases in the message of telexes, but combinations are generally not used, each word is separated by a space.
(4) In the message of telexes, several matters can be stated either one after another preceded by AAA (or 111 or A, or 1), BBB (or 222 or B, or 2) etc., or passage without any preceding signals.
b. SHIPPING SPACE BOOKED (= We have booked the shipping space.)
1.2 Kinds of Telegrams
“Plain language telegrams” and “code language telegrams” are the two main kinds of the commercial telegrams.
An ordinary telegram can be sent to the receiver within 3-4 hours, while an urgent telegram can reach the destination even quicker with an even more expensive charge.
(2) Abbreviation, ellipsis and transformation are used to simplify words and phrases in the message of telexes, but combinations are generally not used, each word is separated by a space.
(4) In the message of telexes, several matters can be stated either one after another preceded by AAA (or 111 or A, or 1), BBB (or 222 or B, or 2) etc., or passage without any preceding signals.
b. SHIPPING SPACE BOOKED (= We have booked the shipping space.)
1.2 Kinds of Telegrams
“Plain language telegrams” and “code language telegrams” are the two main kinds of the commercial telegrams.
An ordinary telegram can be sent to the receiver within 3-4 hours, while an urgent telegram can reach the destination even quicker with an even more expensive charge.
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9. 我鼓励高层人才学会身兼数职，我自己就是这样，而我不 应该是唯一一个这样做的人。
10. 还有许多年轻人才被困在了营销或其它岗位上得不到提 升，这些岗位通常被认为没有什么晋升前途。
LOGO
❖ The fortune of FIAT is declining since the 1970s. Italian streets once had 3 FIATs out of every 4 cars. However, the enhanced free trade within EU and competition from Korean and Japanese cars ate into its domestic market share, which dropped to 32% in 2008. Market share in Western Europe also dropped from 13.8% in 1990 to 8.3% in 2008.
5. 不能实现目标的领导者应当承担一定的后果，但是，在我 看来，这并不是什么大不了的事。
6. 向市场推出一款新车需要耗资4亿欧元。缩短（新车）投 放市场时间能够使我们获得更多Байду номын сангаас收益。
7. 我把“菲亚特500”看作是我们的“苹果iPod”。
8. 但是，那样做会引起员工的不满，也会对我们公司的形象 以及在意大利的市场份额造成消极影响。
Fiat
Fiat
❖ FIAT, or full name “Fabbrica Italiana Automobili Torino” (Factory Italian Automobile Turin), is an Italian automobile manufacturer, engine manufacturer, financial and industrial group based in Turin, Italy. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli. Fiat has also manufactured railroad vehicles, tanks and aircraft. As of 2009, Fiat is the world’s 6th largest carmaker as well as Italy’s largest carmaker. It controls nearly all Italian car brands existed today, i.e. Lancia, Alfa Romeo, Maserati and Ferrari.
Supplementary Reading
❖Inside Cisco’s Search for the Next Big Idea ❖Rebuilding Companies as Communities
Key
❖ A. ❖ 1. disgruntled 2. counterpart 3. wholesale 4. laughingstock
LOGO
Unit 11
Fiat’s Extreme Makeover
Contents
1
Background information
2
Topics for discussion
3
Supplementary Reading
Background information
❖ The Innovation of Corporate Culture ❖ Fiat ❖ Sergio Marchionne ❖ Cinquecento
discussing in automobile industry ❖ the existing condition or state of affairs ❖ extremely good and of the highest quality, rank , or importance;
greatly/very much ❖ to be similar to, or at the same level as something ❖ more value for the money we spend on it ❖ loyal to a belief, organization, or group, and willing to work hard for it ❖ to get rid of sth./sb. that is no longer wanted
Sergio Marchionne
Sergio Marchionne
❖ Sergio Marchionne (born June 17, 1952 in Chieti, Italy) is an Italian businessman trained in Canada and is the successful fifth CEO at the struggling Italian automaker Fiat. In January 2006 he was also elected Chairman of the European Automobile Manufacturers Association (ACEA).
❖ Fiat 500’s propaganda film
Topics for discussion
❖What role should a CEO play in a corporation?
❖What qualities and leadership skills should a leader have to achieve success in his post?
The Innovation of Corporate Culture
❖ What is corporate culture? ❖ Why should we innovate corporate culture? ❖ How to establish the innovation of culture?
Cinquecento 菲亚特500
Cinquecento 菲亚特500
❖ “Cinquecento” 在意大利语中意为“500”，此处指菲亚特 旗下最为畅销的经典微型轿车，常被译为“菲亚特500”。 这款车型早在1957年即被推出（于1975年停产），曾风 靡全世界。2007年，在新任总裁塞尔吉奥·马尔奇奥尼的 主持下，新版菲亚特500问世，并获得好评。菲亚特公司 对该款车型寄予厚望，马尔奇奥尼在新车揭幕式上表示： “菲亚特将成为汽车业的苹果，而菲亚特500将成为我们 的iPod”。
5. offset ❖ 6. savvy 7. bottlenecks 8. accountable 9. status quo 10.
shed ❖B ❖ make great progress ❖ having positive net income/making a profit; to be what people are
C
1. 站在他们的立场上，我也会有同样的想法。
2. 我们开始持续盈利，我们的最新车型“菲亚特500”（世界 上最小的轿车之一）也成为业界谈论的焦点。
3. 这两个人都不具备工程管理学背景，但是他们都是一流的 消费产品营销人员，公司十分需要他们的（营销）才能。
4. 我总是在闲暇时给我的员工发短信或打电话，和他们一起 探讨业务或工作。
10. 还有许多年轻人才被困在了营销或其它岗位上得不到提 升，这些岗位通常被认为没有什么晋升前途。
LOGO
❖ The fortune of FIAT is declining since the 1970s. Italian streets once had 3 FIATs out of every 4 cars. However, the enhanced free trade within EU and competition from Korean and Japanese cars ate into its domestic market share, which dropped to 32% in 2008. Market share in Western Europe also dropped from 13.8% in 1990 to 8.3% in 2008.
5. 不能实现目标的领导者应当承担一定的后果，但是，在我 看来，这并不是什么大不了的事。
6. 向市场推出一款新车需要耗资4亿欧元。缩短（新车）投 放市场时间能够使我们获得更多Байду номын сангаас收益。
7. 我把“菲亚特500”看作是我们的“苹果iPod”。
8. 但是，那样做会引起员工的不满，也会对我们公司的形象 以及在意大利的市场份额造成消极影响。
Fiat
Fiat
❖ FIAT, or full name “Fabbrica Italiana Automobili Torino” (Factory Italian Automobile Turin), is an Italian automobile manufacturer, engine manufacturer, financial and industrial group based in Turin, Italy. Fiat was founded in 1899 by a group of investors including Giovanni Agnelli. Fiat has also manufactured railroad vehicles, tanks and aircraft. As of 2009, Fiat is the world’s 6th largest carmaker as well as Italy’s largest carmaker. It controls nearly all Italian car brands existed today, i.e. Lancia, Alfa Romeo, Maserati and Ferrari.
Supplementary Reading
❖Inside Cisco’s Search for the Next Big Idea ❖Rebuilding Companies as Communities
Key
❖ A. ❖ 1. disgruntled 2. counterpart 3. wholesale 4. laughingstock
LOGO
Unit 11
Fiat’s Extreme Makeover
Contents
1
Background information
2
Topics for discussion
3
Supplementary Reading
Background information
❖ The Innovation of Corporate Culture ❖ Fiat ❖ Sergio Marchionne ❖ Cinquecento
discussing in automobile industry ❖ the existing condition or state of affairs ❖ extremely good and of the highest quality, rank , or importance;
greatly/very much ❖ to be similar to, or at the same level as something ❖ more value for the money we spend on it ❖ loyal to a belief, organization, or group, and willing to work hard for it ❖ to get rid of sth./sb. that is no longer wanted
Sergio Marchionne
Sergio Marchionne
❖ Sergio Marchionne (born June 17, 1952 in Chieti, Italy) is an Italian businessman trained in Canada and is the successful fifth CEO at the struggling Italian automaker Fiat. In January 2006 he was also elected Chairman of the European Automobile Manufacturers Association (ACEA).
❖ Fiat 500’s propaganda film
Topics for discussion
❖What role should a CEO play in a corporation?
❖What qualities and leadership skills should a leader have to achieve success in his post?
The Innovation of Corporate Culture
❖ What is corporate culture? ❖ Why should we innovate corporate culture? ❖ How to establish the innovation of culture?
Cinquecento 菲亚特500
Cinquecento 菲亚特500
❖ “Cinquecento” 在意大利语中意为“500”，此处指菲亚特 旗下最为畅销的经典微型轿车，常被译为“菲亚特500”。 这款车型早在1957年即被推出（于1975年停产），曾风 靡全世界。2007年，在新任总裁塞尔吉奥·马尔奇奥尼的 主持下，新版菲亚特500问世，并获得好评。菲亚特公司 对该款车型寄予厚望，马尔奇奥尼在新车揭幕式上表示： “菲亚特将成为汽车业的苹果，而菲亚特500将成为我们 的iPod”。
5. offset ❖ 6. savvy 7. bottlenecks 8. accountable 9. status quo 10.
shed ❖B ❖ make great progress ❖ having positive net income/making a profit; to be what people are
C
1. 站在他们的立场上，我也会有同样的想法。
2. 我们开始持续盈利，我们的最新车型“菲亚特500”（世界 上最小的轿车之一）也成为业界谈论的焦点。
3. 这两个人都不具备工程管理学背景，但是他们都是一流的 消费产品营销人员，公司十分需要他们的（营销）才能。
4. 我总是在闲暇时给我的员工发短信或打电话，和他们一起 探讨业务或工作。