商务英语新闻讲解presentation
商务英语课presentation：MONEY
Paper money was introduced in China as Feiqian, or "flying money," when tea merchants in the Tang Dynasty wished to safely transfer their profits. They purchased vouchers from liaison offices organized by the provincial governments. These vouchers served to guarantee cash when presented in the province. The first printed paper money was introduced in the Song Dynasty. The design of the print money showed a rabbit kissing a needle. The popularity of paper money was revived in the 19th century under Western influence.
Prior to the use of currency, the Chinese used the method of bartering, or the exchange of goods without the use of currency or money. The bartering system was in place from 9000 to 6000 B.C. The Chinese bartered with livestock and later used crops left over from harvest.
商务英语 presentation
商务英语presentation摘要：1.引言2.商务英语presentation的定义和重要性3.准备工作4.撰写大纲和草稿5.设计可视化辅助材料6.提高口头表达能力7.练习和调整8.应对突发状况9.结束语正文：商务英语presentation是在商务场合中使用的一种口头表达方式，它能够有效地向听众传达信息、观点和想法。
在跨国公司、外贸业务、展会活动等各种商务场合，商务英语presentation都发挥着至关重要的作用。
为了做好一次商务英语presentation，我们需要做好充分的准备。
首先，明确presentation的主题和目的。
在进行商务英语presentation 之前，我们应该清楚地了解自己要传达的核心信息，以便于在后续的准备工作中有针对性地进行内容组织和策划。
其次，撰写大纲和草稿。
大纲是presentation的框架，能够帮助我们理清思路，确保内容的连贯性和完整性。
在撰写大纲的过程中，可以将主题分解为若干个小主题，并按照逻辑顺序排列。
完成大纲后，可以根据大纲撰写草稿，将每个小主题详细阐述，填充具体内容和实例。
接下来，设计可视化辅助材料。
商务英语presentation中，可视化辅助材料如PPT、图片、图表等，能够帮助听众更好地理解和记住我们的观点。
在设计可视化材料时，应注意简洁明了，避免过多花哨的动画，以突出内容的重点。
此外，提高口头表达能力也是商务英语presentation的关键。
为了使自己的表达更加清晰、流利，我们可以通过朗读、模仿优秀演讲者的演讲风格、参加演讲培训等方式来提高自己的口头表达能力。
在准备阶段，还需进行练习和调整。
通过多次练习，我们可以发现自己在演讲过程中可能出现的问题，如语速过快、发音不准确等，并及时进行调整。
此外，还可以邀请他人担任听众，听取他们的意见和建议，以进一步提高presentation的质量。
最后，应对突发状况。
在商务英语presentation过程中，可能会遇到设备故障、听众提问等突发状况。
漫谈商务英语课堂中的Presentation
漫谈商务英语课堂中的Presentation一、Presentation在高职高专商务英语课堂中使用实例学期开始之初，学生会接到“presentyourcompany”的任务，全班分为一组6人的7个小组，组成CEO领导下的公司，人人有职位，各司其职，在学期末进行一次大约20分钟的面向全班的公司推介活动。
具体内容包括:公司概况、公司业务介绍、财务状况介绍、公司文化等。
在进行presentation时要借助PowerPoint或者海报等视觉辅助工具，内容要体现要点，不能是演讲稿的简单堆砌，也不能在展示过程中朗读演讲稿，展示完毕后演讲稿上交。
因为是商务环境下的presentation，笔者特意对其形式进行了非常正式的要求，要求学生着装得体，有自制的正式名片，参加展示的个人要求都佩戴nametag。
由于是以学期为单位的活动，笔者还特地加入了书写会议记录的内容，要求学生每个月开一次小组会，做出记录，按月上交，这也便于教师进行及时的指导。
笔者发现在进行presentation的过程中，如果不是自己参与，学生一般不听展示内容，交头接耳。
因此笔者特别设计了一张评价表格，要求不参与presentation的学生都参与评判过程。
在presentation结束后，要求有问答环节，最后教师再根据内容提出问题和建议。
笔者所用的pres-entation与普通的完全自主presentation稍有差别。
因为学生刚接触商务英语，而且又是第一次进行正规的presentation的训练，给其太大的自由，反而会适得其反。
因此，笔者选用了统一命题和形式，以便更好的监控presentation的设计、实施，并及时给予反馈。
二、高职高专商务英语课堂使用presentation的建议1使presentation成为总成绩的一部分中国学生的学习功利心理比较强，一般只愿意花时间做有实际回报的事情。
有超过半数的学生反映对不占任何成绩比重的presentation兴趣不大，认为没有回报，从来不考虑提升自身学习技能的问题。
商务英语演示PPT课件
Business English Presentation
怎么才能做好演示？
1 确定你的目标 2 分析你的听众 3 了解你的限制 4 选择合适的材料 5 写下完整演讲词
商务英语演示
Business English Presentations
糟糕的ppt的共同点
杂、乱、繁、过
我们的目标
商务英语演示
Business English Presentations
XX公司2016年业绩增长率
XX公司2016年业绩增长率
怎么让图表更吸引人？
XX公司2016年业绩增长率
25% 25%
15% 55%
80% 10%
PPT很重要，但不是关键。
关键在于把话说清楚。
商务英语演示
Business English Presentations
• In January 2005, China Foreign Trade and Economic Cooperation Enterprise Association rated the company as "AAA grade credit enterprise of foreign trade".
• In December 2011, China Chamber of Commerce for Import & Export of Textiles certified the company as "AAA-level credit enterprise".
• In August 2013, the Customs awarded the company as "AA level management enterprise".
初级商务英语听说 unit 10 presentations
B Listen to the dialogue again. Pay attention to the language functions carried in the dialogue and put them in the order by which you hear. C Role-play. Take the roles in the above dialogue. Work in pairs and practice closing the presentation by using the following alternatives in the language focus.
B Listen to the passage again and answer the following questions. You may use the sentences in the language focus as reference.
3.3Figures and graphs — Sales performance of a company Tim Mason is a retail consultant in a supermarket. After greeting guests and setting agendas he is now illustrating the sales performance of the company. He uses figures and graphs in the illustration. A Listen to the following extract from Tim s presentation and fill in the blanks with the figure you hear.
商务英语BEP106c_presentations
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Gunter’s bad version: Here at PharmaTek not only are we devoted to improving patients’ quality of lives. Simultaneously, we are committed to protecting the environment. That’s why the high-potency production center has adopted state-of-the-art “green” technology and advanced international production techniques. What do you think? It sounds like Gunter has maybe had too much coffee or forgotten to take out his chewing gum, doesn’t it? So what are the main problems with Gunter’s speech? First of all, he doesn’t clearly enunciate or pronounce his words, does he? All of us can relate to Gunter’s problem: When you’re speaking a foreign language, you should actually slow your speech down and do your best to speak clearly. But it’s tempting to speed up and blend words together so that you can hide any problems you might have with your pronunciation. However, doing this makes your speech hard to understand. Gunter’s bad version: Here at PharmaTek not only are we devoted to improving patients’ quality of lives. It’s almost impossible to clearly make out “not only are we,” isn’t it? After a little coaching, Gunter does a much better job. Let’s listen to his improved version. Here at PharmaTek, // not only are we completely devoted // to improving patients’ quality of life ... The words are much more clearly enunciated, aren’t they? Now, let’s go back to Gunter’s bad example again. What other problems were there with his speech? Gunter’s bad version: That’s why the high-potency production center has adopted state-of-the-art “green” technology and advanced international production techniques. In addition to poor enunciation, Gunter is speaking too fast, isn’t he? Contrary to popular belief, it’s actually quite hard to change the speed at which you speak. The rate at which you actually produce syllables or parts of words is called “articulation rate.” For most speakers it is fixed, that is, it doesn’t change very much, even if they try. So what does it mean when it sounds like someone is speaking too fast? Well, what it actually means is that they are making fewer pauses. Making more pauses can be very good for your speech. When you listen to a politician or to a trained speaker, you find that they pause more frequently. Also, the length of the pauses is longer than normal. This gives the impression that
商务英语 presentation
商务英语presentation摘要：1.商务英语presentation 的概念2.商务英语presentation 的特点3.商务英语presentation 的技巧4.商务英语presentation 的实践应用5.商务英语presentation 的总结正文：商务英语presentation 是商务场合中一种重要的沟通方式，它通过口头形式向听众传达信息，达到交流、说服、教育等目的。
在商务环境中，presentation 的质量和效果直接影响到企业形象、项目合作以及职业发展。
因此，掌握商务英语presentation 的技巧至关重要。
一、商务英语presentation 的特点1.专业性：商务英语presentation 的内容通常涉及企业、行业、产品或服务等方面的信息，要求用词准确、规范，表达专业。
2.逻辑性：商务英语presentation 要条理清晰、结构严谨，能够使听众快速理解演讲主题和内容。
3.互动性：商务英语presentation 往往需要与听众互动，例如提问、讨论等环节，要求演讲者具有良好的沟通能力和应变能力。
4.适应性：商务英语presentation 要能够适应不同的场合和对象，如内部会议、客户谈判、行业交流等，要求演讲者具备较强的适应能力。
二、商务英语presentation 的技巧1.明确目标：在进行商务英语presentation 之前，要明确演讲的目的和目标，以便有针对性地进行准备。
2.结构清晰：商务英语presentation 要遵循“开场白- 主题介绍- 论点阐述- 总结”的结构，让听众更容易理解和接受。
3.语言简练：商务英语presentation 要避免使用过于复杂的句子和词汇，力求简练明了，易于理解。
4.举例说明：通过实例来阐述观点，可以使商务英语presentation 更加生动、具有说服力。
5.注意肢体语言：适当运用肢体语言，可以增强演讲的感染力，帮助传达信息。
商务英语Presentation完整版
What is important when job-sharing?As we all know, job-sharing with less work stress and have more free time. However, what is important when job-sharing? As far as I am concerned, the first thing is to find someone you like as your partner. Only when you find someone you like can you have more passion and strength to work. What’s more，organize and plan how you share the work is also important . You need careful planning to play to each other’s different strengths. You also need to share the work responsibility in equality. Besides, communication is also an important factor to consider when job-sharing .You should try your best to communicate with your partner .As long as you all communicate well, everything will be solved more easily. At last but not least, you must learn to coordinate with the other person.All in all, to find someone you like as your partner，organize and plan the work ，communication and coordinate with the other person are important when job-sharing.What is important when working from home?As we all know, working from home with less work stress and have more time with children. However, what is important when working from home? As far as I am concerned, the first thing is to set up office space in the house. Only by doing this can you have a good environment to work. In a good space to work, you can more relax and efficiently. It's a good idea to set a timetable to plan your working hours and your breaks. So you can have a regular hours to work and relax. What’s more, you also should keep your cellphone is on so that your colleagues and client can reach you as though you are in office. At last but not least, you must learn to refuse some friends' invite when you are working. Such as go shopping and for lunching.All in all, to set up office space, set a timetable keep your cellphone is on and refuse some friends' invite is important when work from home.What is important when setting up your own business?As we all know, if you are a sole trader then you are self-employed and set up on your own. On one hand, you take all the profit, on the other hand, if you go bankrupt, you will lose everything. However, what is important when setting up your own business? As far as I am concerned, the first thing is to add plenty business experience before setting up your own business .When you have plenty of experience ,you can understand many challenges in this and make correct decisions. Besides, a brave heart and positive attitude is also an important factor .Because when setting up your ownbusiness, you will face many kinds of difficulties and challenges. But you must to face them and to overcome them. At last but not least, you should knowing your customers well.You can hand out some questionnaires to find out what the customers want and need.All in all, plenty business experience，a brave heart and positive attitude and knowing your customers well is important when setting up your own business .What is important when your business is a partnership?As everybody knows that partnership means that you are self-employed and start the business with another person .On one hand, you share the pressure, on the other hand, you might disagree on strategy. However, what is important when your business is a partnership? As far as I am concerned, the first thing is to find someone you like as your partner. Only when you find someone you like can you have more passion and strength to work. What’s more，organize and plan how you share the work is also important . You need careful planning to play to each other’s different strengths. You also need to share the work responsibility in equality. Besides, communication is also an important factor to consider when job-sharing .You should try your best to communicate with yourpartner. As long as you all communicate well, everything will be solved more easily. At last but not least, you must learn to coordinate with the other person.All in all, to find someone you like as your partner，organize and plan the business work ，communication and coordinate with the other person are important when your business is a partnership.What is important when placing a newspaper advert?As we all know, newspaper advert is a kind of advert which is convenient and cheap. Every day we can find many kinds of newspaper advert .However, what is important when placing a newspaper advert? As far as I am concerned, the first thing is to make sure your target customers can focus on your advert .So you should choose appropriate type of newspaper to place your advert .Only by doing this can you attract more target customers to read your advert. What’s more, it's a good idea to buy a big page to outstand your advert. Though, it will spend more money. But it will contribute to more people find you advert easily. At last but not least, you should make full preparations when you decide to placing a newspaper advert .You should modify the advert information again and again so that they are totally correct and perfect.All in all, make sure your target customers can focus on your advert, buy a big page to outstand your advert and modify the advert information is important when placing a newspaper advert.What is important when selecting applicants for a job?As we all know, everyday there many employers are selecting applicants for their company .However, what is important when selecting applicants for a job? As far as I am concerned, the first thing is the applicants' personal qualities. Applicants who have good personality can serve the company better. They can obey the rules of company well. What's more, the first impression of the applicants is also significant. Though there is an English saying like this: Don’t judge a person by his appearance. However, the facial and gesture can show the applicants ‘attitude. And we can through their performance at present to know whether they make full preparation. At last but not least, we can ask them whether have previous experience of the job they apply for. Because if they have experience then they can be involved in this job more quickly.All in all, the applicants' personal qualities, the first impression of the applicants and previous experience is important when selecting applicants for a job.What is important when arranging in-house training?As we all know, in-house training is a common way of training.Maybe many people think it's easy to arrange in-house training. In fact, there are many things you must consider when arranging in-house training. As far as I am concerned, The first thing is the training needs of staff. The object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperienced and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short. A lengthy training may be tedious and exhaustive; while too short training may be fruitless.. ..。
商务英语presentation
商务英语presentationChapter6 closing the negotiation谈判的终局阶段Introduction:After the preparation, bidding and bargaining comes the closing period of negotiation. To reach an agreement the parties have to experience the two phases of making the deal and formally signing the contract. Through the bargaining process, both parties are gradually agreeing on some points and they are trying to make the deal from their own perspective. Once the agreement is settled, the contracts have to be written out and the economic contract should be signed in a formal way. This chapter discusses some points of closing the negotiation, introduces some tactics towards agreement, gives some tips on contract signing and negotiation summary. In this chapter you’ll learn:Who makes the decision to close;When it is time to close;Tactics towards agreement;Tips on contract signing;Summary of the negotiation.6.1 closing the deal 结束谈判6.1.1 who makes the decision 谁来作决定The difference between a successful and an unsuccessful negotiator is the ability to close a deal when it has reached its maximum level of distributing “enough”among all participants. The deal is best closed when the agenda has been exhausted.Buyers usually have the say as to when a deal will be closed, but they can be encouraged to do so by savvy sellers. This is why every sales force in the world has its “closing specialist”whose job is to convince the buyer that “enough”has been had and it’s time to transact the deal. International negotiations differ only in the fact that the buyer/investor is usually much better informed than a standard customer. Both buyer and seller have an equal chance to close the deal, and the more proactive the decision maker is, the greater chance of controlling the process he’ll have.6.1.2 when is it time to close 什么时候结束To determine if it’s time for closure, here are some questions to ask either directly or indirectly:1)Have all points of the agenda been discussed?2)Have the technical aspects of the deal been reviewed?3)Have the local and international laws applicable to thedeal been researched?4)Are all active parties to the deal logistically capable ofperforming their functions?5)Is the time line set for the deal realistic?6)Do all parties recognize the short and long-termconsequences of the deal?7)Are all parties in agreement as to the language and termsof the deal?8)Do all the parties to the deal trust each other?9)Do all potential signatories have the requisite authority toact on their company’s behalf?Sometimes the appropriate response to an offer laid on the negotiating table is “no”. Declining a deal, and doing so in the proper manner, is sometimes the Silver Medal of international business, not ideal, but respectable. Declining the deal must be done with the greatest diplomacy because this potential for future dealings is very important. You may have no intentions of ever dealing with these particular counterparts in the future, but maintaining your reputation within the international business community for levelheaded dealings is important.6.2 tactics towards agreement 达成协议的策略6.2.1 recessing 休会By recessing we mean taking a short break during which each party moves out of the negotiation forum to reconsider the progress of the negotiation, and to reconsider its own position; or breaking off until a later session. Recessing is such an important device that the method of using it deserves to be examined. When do we use it? How do we arrange it? How do we restart?At what rime should we use our recess?1.At the end of a phase in the negotiations. That is:●when exploration is completed, before the start of thebidding;●after bids have been tables, before getting down tobargaining and●If possible at the time when shape of settlementbecomes clear.2.Before issue identification. It is strongly advocated toopen negotiations in a manner designed to breed co-operation to mutual advantage. But this strategy needs to be checked before becoming too deeply embroiled. If in doubt, take a recess.3.When nearing an impasse. As long as we aim towardsagreements, such a recess can be used to look for meanstogether to tackle the problem that is facing the parties in their negotiation.Under these conditions, great advantages can be gained from using the recess not for the parties to separate but for the parties to mix. Sub-groups of technical people, commercial people and financial people from either side are aiming to obtain some constructive move for the negotiations as a whole.4、team maintenance needs. When the members of the partyneed to review their effectiveness as a team.5. Breaking a trough. When concentration has lapsed andneeds regenerating.What is the recommended procedure to get a recess?1.State the need for a recess. “I think it would help ourjoint progress if we took a short recess now.”2.Summarize and look forward. “we’re seeking to findways to agree on the price/discount issues, and I suggest that we both look to see if we can see new ways to cope with the issue.”3.Agree on the duration of the recess. “…Would fifteenminutes be agreeable?”4.Avoid fresh issues. If others want to insert anythingfurther, ask them to wait until after the recess.During the recess, the main items for consideration by a party will be obvious discussions about how to handle the next stage, calculations on matters that have been discussed, reviews of the team’s performance, or fresh plans for the rest of the negotiation.After the recess, the meeting is re-opened with a miniature version of the steps that are taken to open a negotiation.1.A few moments of ice-breaking, as we again attune ourwavelengths.2.re-state the progress made on agreed plan3.Confirm rest of agreed plan or suggest/agree changes toit.4.Re-opening statements, defining positions and interests asthey are now perceived and paving the way to further creative development.Recessing is potentially a very influential device. Disciplined use can make it a device that helps us towards profitable co-operation.6.2.3 setting deadlines规定最后期限Defining the time by which a negotiation meeting must havefinished (“I am booked on the 11; 40plane”); or the deadline for a series of negotiations (“I’m instructed to offer this to ABC Company if we cannot agree before 14 March”). These are seen as threats; they can cause resentment and counter-aggression.However, if the deadline is agreed upon by the two parties (not simply imposed by one of them)then the atmosphere becomes more collaborative. Contrast the first quotation above and the following:“It would be a great help to me if we were able to conclude this meeting in time to catch the11:40 plane. Would it be all right with you if we aim to move at that speed?”There are positive implications for setting a deadline for the negotiations. The setting of a deadline helps to concentrate the mind, the energy, the effort, and the speed of achievement.There is, however, a negative influence if either party feels a deadline has been imposed too early.6.2.3 full disclosure / the straightforward statement 摊牌Literally, this means complete readiness to give to the other party all one’s information. In practice, there will always ne some elements people are unwilling to disclose and some other elements they are unable to disclose. We therefore have to interpret”full disclosure” as meaning the disclosure of 90 per cent of what we perceive.There are some negotiators whose character is strongly inclined towards openness and frankness. This pattern of behavior can be highly productive, inducing the other party to respond and to cooperate. “Full disclosure” then becomes an advantage, providing that it is used in conjunction with all the skills of negotiation towards agreement. It is, of course, a fatal disadvantage when “full disclosure” is offered to others whose sole interest lies in their own advantage. The straightforward statement that one cannot offer the full price asked, or cannot afford to wait the full delivery time, if true, is constructive. It is an element of full disclosure and it enables the parties together to concentrate on the problem and to search for solutions.The same tactic, “all I’ve got is 60 per cent…” can of course be differently used by one party to get independent advantage.6.2.4 Lubrication/ The Golf Club 联络感情Lubrication is an art. It may be more or less subtle. It is not necessarily the same as bribery. There are plenty of different ways of offering inducements to negotiators. In form and extent, the pattern varies from one region to another and it needs local expertise to manage the process. In some cultures lubrication is an essential ingredient from negotiating towards agreement. It is an ingredient the skilled negotiator must provide for, even when he himself is not the right person to handle it.The Golf Club is a tactic to be used at times when the teams are reaching stalemate and progress is interrupted. The tactic is for the team leaders to agree to meet informally in some environment that encourages mutual trust and openness.For many people that atmosphere of mutual trust and respect is found in the Golf Club. For Englishmen, it is found in the Gentlemen’s Club. For Finns, it is in the sauna. For Japanese, it is found in the bathhouse.This tactic has positive advantages in refreshing the cooperative spirit between the parties, in enabling them torecognize issues in common, and in providing time and opportunity for new initiatives to develop.One disadvantage is that the team leaders are seen to be operating independently of their respective teams. But if used sparingly, it is a productive tactic.6.2.5 the study group 各个击破When the negotiations between teams get bogged down, it is then helpful to set up a sub-group. For example, when matters are reaching an impasse over delivery, then the production people from the suppliers can form a sub-group with one or two members of the purchasers to find means of resolving the delivery problem to their mutual advantage.At the same time the main parties are freed to concentrate on other aspects of the negotiations or to give time to their other duties.6.3 tips on contract signing 签约过程应注意的问题When both sides have reached an agreement on the main items, it should have a written form of a contract or an agreement.A contract is a written agreement between the two tradingsides in order to itemize the right and obligations of both parties. Once signed, it has legal force. Therefore we should pay close attention to the signing of contract, discuss every item quite seriously and in a very detailed way. The following are some tips on signing a contract.6.3.1 the draft of the contract 合同文本的起草After the two sides reach an agreement on the main items of the trading comes the drafting of the contract period. There is the problem of who will take the task of making the draft. Generally speaking, the side that makes the draft will be in a positive position of the whole deal, so the focus should be more on the side who makes the draft. If one side cannot control making draft, they should at least be involved with the other side for this process.6.3.2 examination of the qualification of the contract signer and its trading items, scope and process 对签约人资格及交易条款、范围和过程的审查A disqualified contract signer is surely a problem to the negotiation. It means the contract be signed is invalid. Therefore a thorough examination should be done to the contract signer. Find out whether the other side is eligible to do this deal, see his business licence, know his businessoperating range and check his capabilities of undertaking business activities.The trading items, scope and its process should also answer for the law. To ensure the validity of the contract it must go through legitimate format and perfect procedures. All the contracts that need specific procedures or the approval of a governing body must be reported for approval and the corresponding procedures need to be carried out for the contract to get signed.6.3.3 Contract articles must be rigid and through合同的条款必须严密、详细For the sake of effective implementation of the contract, it is a must to give thorough stipulation of the main articles concerning the trading process or damages are very likely to occur. The main articles are items about the product quality, quantity, time and place of delivery, method of delivery, time limit of delivery and the liabilities against the contract or agreement.In real practice there are many such cases of the damages caused by ambiguous contract articles. For example, arestaurant signed a contract with a vegetable company. The contract includes only a few words, specifically, “Chinese cabbages of 20000kilograms”. Finally at the time of delivery, it turned out that half of the cabbages rotted during transportation. In this case, the buyer has to suffer all the damages because there is not a single word mentioned concerning the quality of goods in the contract.6.3.4 the contract signing ceremony 合同的缔约或签字仪式For some important negotiation, especially international business negotiation, the location of the contract signing is important. The reason is that the signing site of the contract can normally decide which country’s laws are adopted to settle the disputes. According to international convention, the courthouse or arbitration organization could make the adjudication or arbitration based on the law of the country where the contract is signed should any dispute arise.。
商务英语presentation——advertising
商务英语presentation——advertisingToday, our group will give a presentation of advertising. It includes four main parts, introduction, types, cases study and summary. Firstly, I will introduce advertising briefly. Introduction defineAdvertising, as a mean of propaganda, is intended for passing information to the public through some form of media.There are three elements, advertising targets, personalized information and consumer psychology that constitute an ad.The essence of advertising is propagation, the soul advertising is creativity.design principles1、真实性truth The content of the advertising should correspond to facts.2、社会性socialization The ad is for the general public.3、针对性targeted4、感召性appeal Absolutely, a good advertising will inspire audience to buy the product.5、简明性simplicity6、艺术性artistry Successful ads can deliver a kind of advertising culture to the public, which decides the artistry of the ads.Only by following the above advertisers can design a high-quality ad.Features1. A propagation toolAdvertising is a propagation tool, aimed to convey the information of a commodity from the production of goods or the operating agency to consumers.2. Need to payFor example, if an advertiser want to advertise on TV, he need to pay a fee to the TV station.3. PersuasiveAdvertising activity is persuasive.4. purposeful, planned5. beneficialAdvertising is not only beneficial for advertisers, but also for target object, which enables consumers obtain useful information.Now I will introduce the types of advertising, and analyze the advantages and disadvantage of some of those.Types of advertising以内容为依据（take content as the classification basis）:ads can be divided intoCommercials (product ads, brand advertising) public advertising以形式为依据(take form as the basis)：ads can be classified intoTV commercialsPaper media(newspaper, magazine, mailshots, leaflets, brochures)Outdoor advertising (banners, billboard)Online advertisingWord of mouthSpamSampleNow let’s concentrate on TV commercials.TV commercials:merits1. large coverage and high penetration(普及率)Because television has already walked into millions of households, watching TV occupies a large part of people’s leisure time.2.strong impact and punch(感染力)Radio-visual integration makes the comprehensive expression stronger than other static ads.3. close to life4. affinity; a strong visual effect; high credibility; social trustAs the saying goes, “seeing is believing”（眼见为实）. TV ads provide the public with a visual representation of the product, which increase the credibility of it.Because viewers can see the image of the product clearly, they can evaluate the commodities in a deep extent on their own.We always have such a feeling, when a company or a commodity is approved to advertise on TV, it must be reputable.5. PerceptualIt can build brand image through endowing products with feelings, culture and taste.6. efficientIt makes quick product promotion and popularity enhancing possible.demerits1. time limits It is obvious that the State Administration of Radio Film and Television of China （SARFT) and the TV station will restrict the time of advertising, as a result, only a small amount of information can be involved.2. a small amount of information3. cost a lot It also takes a lot of money and time to advertise on TV.4. complicated to manufacture5. difficult to grasp the effect And because w e can’t forecast the viewership, it is difficult for us to grasp the effect.Then let’s move to outdoor advetising.Outdoor advertising:·Merits:1、colorful expressionCommon outdoor advertising has colorful expressions, including billboards, LED light boxes, neon light billboards, balloons and so on.2、targeted It can be targeted to consumers from a particular region.3、strong visual impact It also has a strong visual impact4、long time and it can be sited for a long time5、easy to receive It is easy for the public to receive.·Demerits:1、small coverage It can merely be saw by people in a particular region.2、difficult to evaluate The effect of outdoor advertising is difficult to evaluate.( TV commercials can be evaluated by viewership, online advertising can be evaluated by the amount of views, but )we never know how many people view the billboards.At last, we will discuss online advertising.Online advertising:Internet is a totally new advertising media, and online advertising is a high-tech way to release ads online where it can be delivered to the users.Merits：Online advertising shows excellence on the following aspects1、large coverage Since the beginning of 21th century,computers have come into millions of families, Internet has also spread widely. The amount of netizen all over the world hase ascended to 2.2 billion, so online advertising has a large coverage.2、No time limits, lasting effect When a person view a web page, ads may be showed all the time.There is no time limit like TV commercials, as a result, it has a lasting effect.3、Flexible, strong interactivity There are several expressions to advertise online, such as static pictures showing on the website or interlinkage and so on. On the Interne, people also can search what they want, which has a strong interactivity.4、targeted People go to different websites may have different needs,advertisers can advertise on particular websites according to the product’s targeted people.5、Low cost It is no fee to creat a website, what the companies need to pay is to employ excellent technical staff.Next part, my partner will show some creative advertising.Cases studySummaryWith the development of market economy, advertising has progressed rapidly, and we can forecast that it will keep this trend. But not all types of advertising have favorable trends. According to the current status of the advertising industry, ads on TV and paper media has decreased. On the contrary, online advertising has considerable development prospects. Online advertising is a kind of low-investment but high-profit propagations. Companies and manufactures can think over it, and increase the investment in the development of online ads. The advertisers may taste the sweetness of advertising, however, the most important thing is not to release advertising, but to improve the quality of products. The companies should not take the branch for the root(本末倒置).。
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Where students in Asia most want to work
"We see strong players like Goldman Sachs doing well because they offer good references for future careers," said Ng. "Students see that as valuable. You also have to look at the financial aspect -- the potential for high future earnings." While Western employers dominate the top 20, some top Asian companies – including Samsung (SSNLF) (No. 5 among engineers), Sony (SNE) (No. 10), and Huawei (No. 12) -- also ranked highly.
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Where students in Asia most want to work
Universum surveyed students in nine countries including China, Japan, India, and Australia about their career hopes. Google and Microsoft also rated highly in a separate Universum survey of students in Europe. In Asia, other businesses that scored high were consulting groups like McKinsey, accounting firms such as EY (Ernst & Young) and consumer products companies including Procter & Gamble (PG). Despite fallout from the financial crisis, banks remain popular among business students. Goldman Sachs ranked the highest, coming in fourth on the list of preferred employers.
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Where students in Asia most want to work
组员：宋可馨、陈新蕾、石羽沫、 王明月、刘馨蔓、顾馨方
Where students in Asia most want to work Where do students in Asia dream of working after graduation? American tech companies are at the top of their list. Google is the most desirable employer among business and engineering/IT students in the Asia-Pacific region, according to research and consulting firm Universum. Google offers "the attributes that millennials look for" -- namely a reputation for offering a friendly work environment and for fostering creativity and innovation, says Daniel Ng, Universum's research project manager for Asia-Pacific.
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VOCABULARY
desirable 理想型的 attribute 属性 特质 reputation 名声 名誉 声望 foster 促进 鼓励 培养 抚育 creativity 创造力 创造性 innovation 创新 革新 新方法 research project manager 调研项目经理 financial crisis 金融危机 business students 商务专业学生 engineering and IT students 信息工程专业学生
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VOCABULARY
consumer：消费者 用户 顾客 employe(e)：n 雇员 受雇者
potential：潜能 可能性
employ：v or n 雇用 使用
employer：n 雇主 雇用者
employable：adj 有使用价值的 适于KS FOR WATCHING
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Where students in Asia most want to work
Apple rates strongly in the region too, coming in second for business students and third among engineering and IT students. "Apple has the added visibility of providing attractive products and services through the iPad and iPhone," Ng said.Microsoft also proved popular, ranking second with engineering and IT students and 11th among business students.