商务英语入门(任书梅)讲课教案
《商务英语》授课教案.doc
《商务英语》授课教案《商务英语》授课教案Task AssignmentLearning MaterialsDiscussi on:1・ What information should be included in a product presentation?2. How to make an effective product presentation in a very formal way?ModelA Prospect on Promoting Online Educational Facilities[Dexter 一a teaching consultant, Lucky, Ella and Fiona 一audience from public community]Hello, every on e! Tm Dexter, a teaching con suitant from New Century Teaching Groups ・Based on Shanghai Industry and Commerce Foreign Languages Colleges, our New Century Education and Research Network (NCERN) is offering a completely new form of education for our students, through computers and internet technology. Students are not waiting for formal classes to begin to get information or become knowledgeable about a subject. They are no longer passively learning from the teachers, but acquiring knowledge of their in terest through the network ・ This form of educati on has greatly in spired the student.And here I present you those major functions of our Online Educational and Training Center.If you want to exchange latest information of your majors, you can visit the site of . Maybe you will learn a lot from others there in addition・ China laid・off workers also get a good chanee to improve their level of study. Long-distance education has brought them a bright future ・And through increasing number of students are using the NCERN to acquire the latest information of their majors. The in ternet has become an effective channel between school authority and students・ In that way, our prospect on studying within an online educational facilities becomes into reality.For further information, you can con tact me by email or cell phone ・Dexter@ or139********** respectively.The rest time will be left for Q&A. Any questions for reference?Lucky: Whafs the long-distance education on earth?Dexter:OK! Thafs the question basic of the Basics・ It's a teaching method that enables a teacher to carry out the real-time teaching far away with the help of the network andtelecommunication technology. You can even share the teaching of the professors in our College outside Shanghai. Sound great?Lucky: Of course, thafs nice..・Ella: I have a questio n. For those students who can not study on a fixed schedule, how to meet their teaching semesters and credit courses?Dexter:Well, with online education, our long-distance teaching facilities are just created to suits those students with unfixed studying hours・ It just provides them with enough flexibility. Fiona: How about the communication and interactions between teachers and students? Or how to solve this problem?Dexter:The same as in the classroom, teachers and students can communicate with Ianguages and images promptly. This is called the net school.Fiona: Can I acquire the same degree as the students in the school if I can complete my studies? Dexter:Yes, it can save time and money, so it5s especially appropriate for adult further education ・Ella: Bring me to listen to a lesson next time, and I want to experience the advantages, too. (all laughing)Dexter:Do you want to join us?Ella: I am almost convinced by your remarks・ Haha..・How to Create a Product PresentationOutline of the Product PresentationThe following is a basic outline for a product presentation・ You will note that the maximum number of slides is twenty. Most sales calls allow 30 minutes for the formal presentation, at two minutes a slide, fifteen slides is the appropriate number. It is important to keep your presentation precise otherwise your point will be drowned out in detail・1) Introduction ・ This is normally just a title slide where the speaker introduces themselves, and the point of the product presentation・ This is where you want to hook your audienee and tell them what is in it for them・ If you are not going to be giving the presentation you may want to have a note slide with the point on it. (1-2 slides)2) Agenda ・ An agenda is optional, but provides you with an your opportunity to tell your audience what you are going to cover in your presentation・ It avoids people asking questions early in the presentation about material you will be covering later. (1 slide)3) Company Information ・ This is a way to establish credibility and to make the audience feel comfortable with your company ・ Ways to do this in elude customer lists, high-profile executives or advisors, information on funding (if a private company), awards and major milestones・ Don't spend too much time on this, you don*t want your audienee falling asleep・ In fact, in my more recent presentations I have moved this to the back, after I have the audience's attentio n.4) Positioning ・ Successful products have a unique technology or positioning that sets them apart from other products on the market. You want to introduce this aspect of your product up front to let your audience know how your product is different and why they should listen to the rest of your presentation. Use this as an attention getter. This should be done in terms of the problem that they have and that you are solving with your product. Be sure to present this in terms of your audience and their pain. Performing a positioning exercise prior to building your presentation is very helpful. This part of your presentation must be very crisp and to the point. (1-5 slides)5) Product description ・ Clearly describe your product in terms that your audience will understand・ It may be helpful to have a chart with the product components・ You want to give the audience a frame of referenee for the features and benefits that they are going to see・ You also want them to know how your product fits into their existing environment・ Show how the product in terfaces with other products or systems they may be using ・(1・2 slides)6) Clearly articulated benefits as they relate to your target audience - You can use a features and benefits list or just walk through the features and benefits・ Whatever you do, do not forget the benefits! They may be obvious to you because you live and breath the product, but your audience should have them clearly called out and they must relate to their needs・(1・ 5 slides)7) Examples/successes - At this point in the presentation your audience should be familiar with your product and why it is different and better. In order to drive this point home use examples of how your product is being used and how customers have benefited from the product. (1-3 slides)8) Closing argument - This is your opportunity for a 'call to action*. You want summarize your product presentation, reiterate the point of the presentation, and ask your audience to do something, if that is the point of your presentation・Other Important PointsUse ExamplesUse examples whenever possible・ Examples help to illustrate your points and provide a frame of referenee for those people in your audience that don't already have one・SimplifyKeep slides as simple as possible・ Lots of text on a slide makes it difficult to read and it loses its impact. Make sure the slides will be readable from the back of the room・ If you are not giving the presentation, you may feel compelled to add more text to the slides - provide speaker's notes in stead ・If you are using PowerPoint, don't get carried away with colors and many different transitions・Pick a format and stick with it so that you don't draw attention away from your subject.One of the most effective presentations that I ever saw was done with a single clip art picture in the middle of each slide・ The picture makes a point without drawing attention away from the speaker.Easy-to-Read FontsA san-serif font (a font that does not have the little lines at the top and bottom, as in the headings of this document) is easier to read for bullets on slides・StyleA presentation that uses the default PowerPoint fonts and lots of different primary colors looks like a presentation that was slapped together with little thought Not everyone is a graphic artist, but you can learn some basic principles and apply them to your slides・ Below are a few key points, but be sure to read Robin William's The Non-Designer's Design Book for more tips.Use a presentation template and then use the colors from the template (or ones in the same family) for all charts and graphs・Use alignment carefully・ If your template is left or right aligned, use that alignment throughout the presentation・Remove harsh lines. Powerpoint always puts a dark line around any box that you draw・These lines make the drawings look crude and harsh・ By removing the lines your eye focuses more on the content of the box rather than the boxes themselves・ Additional lines and arrows don't have to be dark either, try making them thicker and lighter so that they don*t drawattention away from the point of the slide・Provide Speaker's NotesIn order to keep the bullets on your slides concise; you may want to consider providing speaker notes to people that may be giving your presentation・ If you do provide speakers notes, keep them short and concise and use bullets to make it easy to read・ Remember that the more text you put on the speaker's notes, the less likely the speaker is to read it before the presentation. I can't tell you how many times I have seen a presentation where the speaker says, 1 think this slide is trying to say...*・ Both the speaker and the marketing group that provides the presentation look bad・If you are using PowerPoint, print the slides with the speaker's notes so that the presenter does not get the notes out of sync with the presentation・Provide HandoutsYou will probably handout copies of the slides・ It is always nice to print the slides in a format where there is room for the audience to take notes・You may want to use handouts in addition to providing copies of the slides・ Often, to keep slides simple, you may compromise the ability for the viewer to use it as a referenee later or you may have charts or back-up information that has too much detail to include in your presentation・ In these cases it may help to include handouts and refer to them during your prese ntation ・Use Themes for Group PresentationsIf there are a group of people presenting it is helpful to use a theme and weave it throughout all the presentations. This provides a sense of cohesiveness to the entire presentation・A good agenda is an important part of group presentations. You want to introduce all the speakers and let the audience know the topic each speaker will be discussing・Mark ConfidentialIf the presentation is confidential, don't forget to mark it confidential. Slides often get copied at customer sites and can easily end up in your competitors' hands.When You are the PresenterPractice your presentation. No one ever has the time to do it, but even if you are used to winging presentations, the following are the benefits of practice:1) Your pitch will be more powerful, polished, and professional2) You are more likely to accomplish your objective3) You look betterThere is nothing worse then watching a presenter bring up a slide and then try to interpret it as if this is the first time they are seeing it. The slides are to support your presentation. I will often give the presentation to a practice audience within the company first before giving it to an external audienee. You will get some great suggestions from people who have a slightly different perspective・ This is especially true if you can give your pitch to a different department. I have found that giving a product presentation to the engineering group will provide some great insights ・ Before you give your presentation to a practice audience, be sure to go over the "Points to Consider** above with your audienee so that they understand your objective, target audience, and that target audience's perspective・Additionally you should add slides that talk specifically to your audience・ Identify the issues and problems that they are dealing with or tell them about how their competition is doing something・Then show them how your product will provide them with a competitive advantage ・Other helpful hints:Use gestures to make things visual and clear.Use an expressive voice to emphasize points and show your enthusiasm for your product.Always stand, even when you are talking to a small audience・ Standing projects more energy ・Use highlights or colors on charts to emphasize an important point. (Though don't over use this, and don't use red unless you want to set off alarms.)Use controversy ・ It is sometimes useful to start your presentation with a con troversial statement to grab your audience, attention.Use metaphors to help with visualization.Make sure you have a smooth verbal transition between slides for a very polished presentation. (This is where the practice really pays off.)。
12级《商务英语》授课计划
西京学院授课计划
2013—2014学年第二学期
教研室:专业英语教研室课程名称: 商务英语编写教师: 职称: 讲师
教材名称:商务英语入门主编: 任书梅、王璐出版社:外语教学与研究出版社
总学时: 48 本学期学时: 48 其中理论学时： 40 实践学时： 8
考核方式：考试（√）/考查（）适用专业、年级: 英语2012级（商务方向）要求：1、授课计划由教研室召集所有主讲教师集体研究后编写；
2、每个授课单元（2学时）的内容占一格，表格不够可另加附页；
3、任课教师要严格按授课计划组织教学，教学进度提前或推迟超过4学时视为教学事故；
4、“讲授”、“实验”的填写，应在相应栏画“√”，如果有其它教学内容必须在备注栏进一步说明；
5、授课计划由教学单位审核后使用，教学单位教务科备案，相关授课教师人手一份。
教研室主任签字: 教学主任签字:
教学单位盖章。
商务英语入门(任书梅)
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Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
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Questions for discussion
❖ What type of leadership do you prefer? ❖ What kind of leader would you like to be? ❖ How do you comment on these two types
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
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三、Chapter 2 Management
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❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
商务英语入门
任书梅
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❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
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一、主要内容与编写特色
商务英语课程教案精编版
商务英语课程教案精编
版
MQS system office room 【MQS16H-TTMS2A-MQSS8Q8-MQSH16898】
ＸＸ大学
教案
2011—2012学年第1学期
商务英语课程教案
思考题、讨论题、作业：
WhatisbusinessEnglish?
Whatarethemaincontentsofthiscourse?
HowtolearnbusinessEnglishwell?
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案
商务英语课程教案。
商务英语口语教案
商务英语口语教案教案标题：商务英语口语教案教案目标：1. 帮助学生提高商务英语口语能力，能够流利、自信地进行商务场景中的交流和沟通。
2. 培养学生商务英语口语表达的准确性和专业性，使其能够有效地应对商务环境中的挑战。
3. 提供实际商务案例和情景模拟，让学生能够灵活运用所学知识和技巧。
教学重点：1. 商务英语口语的基本表达和用语。
2. 商务会议和谈判的口语技巧。
3. 商务英语电话沟通的技巧和礼仪。
教学难点：1. 提高学生商务英语口语表达的流利度和自信度。
2. 培养学生在商务场景中的应变能力和沟通技巧。
3. 教授学生商务英语电话沟通的技巧和礼仪。
教学准备：1. 商务英语教材和教辅资料。
2. 商务英语实际案例和情景模拟材料。
3. 录音设备和播放设备。
教学过程：一、导入（5分钟）1. 通过展示商务场景图片或视频，引起学生对商务英语口语的兴趣。
2. 与学生讨论商务英语口语的重要性和应用领域。
二、教学内容（30分钟）1. 商务英语口语基础表达和用语a. 学习商务场景中常用的问候和介绍用语。
b. 学习商务谈判和会议中常用的表达和提问方式。
c. 学习商务英语邮件和报告的写作技巧。
2. 商务会议和谈判的口语技巧a. 学习会议和谈判中的礼仪和规范。
b. 学习如何发表自己的观点和提出建议。
c. 学习如何应对商务谈判中的挑战和压力。
3. 商务英语电话沟通的技巧和礼仪a. 学习商务电话沟通的常用用语和技巧。
b. 学习如何处理商务电话中的问题和投诉。
c. 学习商务电话礼仪和注意事项。
三、实践活动（15分钟）1. 学生分组进行商务案例分析和角色扮演。
2. 学生模拟商务电话沟通，进行实际情景练习。
3. 学生进行商务英语口语演讲，展示所学知识和技巧。
四、总结与反思（5分钟）1. 学生总结所学的商务英语口语表达和技巧。
2. 学生分享在实践活动中的体会和反思。
3. 教师给予学生反馈和建议，鼓励学生继续努力。
教学延伸：1. 布置商务英语口语作业，要求学生进行商务英语口语练习和模拟情景对话。
商务英语基础上册Unit11教案
商务英语基础上册Unit11教案【Title of Lesson】Unit 11 Inquiries and Replies【Text Book】Basic Business English【Teaching Objects and Demands】Knowledge and Ability Objects1. To let the students know some basic knowledge of inquiries and replies.2. To let the students know some words and phrases about inquiries and replies.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about inquiries and replies.Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, trai n students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.Moral and value Objects1. To enable the students to understand the importance of knowing what are inquires and their replies.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about inquiries and replies.2. Some sentences patterns about inquiries and replies.【Teaching Difficulties】How to enable students to make inquiries and replies.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through free talk to lead in the new lesson. Such as:T(Teacher): Hi, Liming! What a nice coat you are wearing!Ss(Students): Thank you.T: How much is it?Ss: Well, it cost me 200 yuan.T: Oh, it is worth the money.T: This is the way to make inquiries and replies. You know ,when you want to know the price of something you don’t know, you will ask others, or you will go to a shop to ask the assistant for price. So Making inquiries and replies in daily life is very important ,today we will learn about inquires and replies.2. Explaining in detail the ways of making inquiries and replies in foreign trade.Aim:By questions and answers to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something aboutinquires and replies. Now let’s listen carefully how do they mak e inquires and replies at the Fair.1. Listening ActivityA. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task one together.B. Ask Ss to say their answers out, one student acts as the representative in each group.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue again and do Task two: Filling the missing words together.E. Listen to the dialogue for the last time and do Task three: Answer the following questions. Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make inquiries and replies.Next we will do pairworks according to the following situations:A. PPT shows the situation and some useful knowledge:Situation : Student A is a businessman/ businesswoman of Zhejiang Light Industrial Products Import & Export Corporation. Student B is a customer from England，who is making an inquiry at Student A.Useful knowledge:I’d like to make an inquiry for….At what price…?I shall be glad if you ….What about …?Thank you for….A Model Dialogue:A:Good afternoon. I’m from Zhejiang Light Industrial Products Import & Export Corporation. Here’s my card.B:Thank you. I’m from England and we are interested in your canned mushrooms.Nice to meet you.A:Nice to meet you, too. I hope we can do business together.B:I’m glad to hear that. Would you please give me a brief introduction to your product?A:Sure. Our canned mushrooms are full of minerals, high in protein, rich in nourishment and tasty. B:It sounds good and I hope they will be popular with the consumers in our country.A:I hope so.B:Thank you for your introduction. I’d like to have your lowest quotation CIF London.A:Thank you very much for your inquiry.B. Two Ss a group. One student acts as a purchase manager in a foreign trade company to make inquiries to your partner(a salesman from another country). Then change the roles .Aim: Through the Speaking Activity to train Ss’s skills of listening and speaking and abilities of using language.Step3. Business Reading1. Learning the text【Tea cher’s words】Just now we have learnt something about making inquiries in daily life.Now we’d like to know what inquiries are and what are their replies. This step we will do self-study activity , Guess game（猜一猜游戏）,Choosing Game （选一选游戏）and Filling Game（填一填游戏）:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-readingQuestions:1. What is an inquiry?2. What should be included in a letter of inquiry?3. When is a specific inquiry needed?B. Ask Ss to answer the questions.C. Let Ss explain the meaning of the text one sentence after another.D. Teacher checks.E. Ss read the text together.(2) Guessing GameA. PPT shows some key words, phrases and sentences.B. Ask Ss to do contest of guessing the meanings one by one.C. Teacher checks.D. Ss read the key words,phrases and sentences together.(3)True or False questionsA. PPT shows five sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks..(4)Choosing GameA. PPT shows eight incomplete sentences with four choices below each sentence.B. Ask Ss to choose the best answer.C. Teacher checks.D. Ss read the completed sentences together.Aim: Through self-study activity and Guessing game to let Ss know the meaning of text about making an introduction, master some useful words,phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will play two games:Chinese Whisper (传话游戏). In Chinese Whisper game, a sentence using a certain tense in this unit will be chosen and will be shown on PPT after the game is finished to check their answer. The group which whispers the very sentence correctly wins.Chinese Whisper (传话游戏)A. As many players as possible line up such that they can whisper to their immediate neighbours but not hear any players farther away.B. The player at the beginning of the line whispers the sentence given by the teacher as quietly as possible to her/his neighbour.C. The neighbour then passes on the message to the next player to the best of his or her ability.D. The passing continues in this fashion until it reaches the player at the end of the line, who calls out the message he or she received.E. Teacher checks the answers.Aim: Through this step of Games for Grammar to let Ss study and review grammar knowledge about tens happily and unconsciously. And train the Ss’s being active in obtaining information, enhance their skills of listening and speaking.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Complete the following sentences with the Chinese given（words）in the brackets. “and “Choose the best answer.” to consolidate the grammar of tense.（2）Let Ss do the exercises “Translate the followingsentences into Chinese.”, “Cloze.” And “Writing.” to expand Ss knowledge of making inquiries and replies.Aim: Through many exercises to do summary and consolidation to this lesson make Ss review and master the knowledge which we learn in this lesson. Emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of making inquiries and replies further.Step 5: Homework【Teacher’s words】: Here there are four pieces of homework. Each student must do the first ,second and third. And Ss have the right to decide whether he will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about making inquiries and replies.Aim: Through assignment by levels to let Ss choose their homework by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of listening,speaking and reading further and train Ss’ abilities of communicating wit h others.。
《商务英语》课程学习指南
剑桥商务英语课程学习指南一、课程学习目标商务英语课程是必修课，商务英语专业核心课程，是为培养学生商务英语沟通能力、涉外商务环境下的听说能力而设的课程。
课程的总体目标是要求学生能较熟练地掌握与商务活动及日常办公室业务有关的语言及语言技巧的运用，提高商务英语沟通能力和商务业务处理能力。
课程具体的目标要求学生以英语为工作语言达到以下目的：1．能进行一般性商务交往。
2．能基本熟练地表述及获取个人和业务信息。
3．能运用英语建立并保持商务联系。
4、能用英语与以英语为母语或英语不是母语的人进行一般性交流。
通过对本课程的学习，学生在巩固和加强基础英语能力的同时，获得初步的商务知识和经验，掌握一定的商务技能，对商务运作、业务管理及销售技巧有基本的了解，具备在日常商务活动中使用英语进行一般交际的能力。
并为学生参加剑桥商务英语证书(简称BEC)考试做准备，考证和学习相结合，以实现英语能力和商务知识的同步进步。
剑桥商务英语证书课程分标准级、中级和高级。
本专业第三学期开设标准级、第四学期开始中级课程。
剑桥商务英语证书标准级和中级是本专业主推的职业技能证书，届时有专业组织报名并在学校设立考场开考，每年上下半年各考一次，考试信息可以浏览本专业合作的暨南大学外国语学院的剑桥商务英语考试中心网址：.本专业段春艳、宋梅梅、冯克江、张莉萍和李海欢5名教师是经剑桥考试中心培训、考试合格的授牌考官；多名教师参加剑桥高级考试并获得资格证书。
二、课程学习内容三、教材和主要参考资料教材《新编剑桥商务英语教程》是由剑桥大学考试委员会和教育部考试中心推荐的、目前唯一一套专为剑桥商务英语证书考试而编写的教材。
课本以现代商务活动为素材，内容与考试联系紧密，能为学生提供全面有效的学习指导。
教材：《新编剑桥商务英语教程(初级)、（中级）》磁带：《剑桥商务英语听力和模拟试题磁带》教参：《新编剑桥商务英语教程(初级)、（中级）》教师参考书上述教材、教参和磁带均由经济科学出版社制作和出版。
商务英语一级教学大纲
商务英语一级教学大纲商务英语一级教学大纲课程名称：商务英语一级课程目标：本课程的目标是帮助学生掌握基本的商务英语沟通技巧，包括听、说、读、写四个方面。
学生通过学习本课程，能够了解商务场景中的基本词汇、语法和表达方式，能够进行基本的商务交流和商务文件书写。
课程内容：本课程的主要内容包括以下几个方面：1、商务场景中的基本词汇和表达方式；2、商务英语听力、口语、阅读和写作的基本技能；3、商务场景中的常见话题和交际技巧；4、商务文件书写和商务邮件写作技巧。
课程安排：本课程共分为两个学期，每学期长度为16周。
每星期安排两次课程，每次课程时长为2小时。
第一学期：1、第1周：课程介绍、商务英语基本词汇和表达方式；2、第2周：商务英语听力技巧和练习；3、第3周：商务英语口语技巧和练习；4、第4周：商务英语阅读技巧和练习；5、第5周：商务英语写作技巧和练习；6、第6周：商务场景中的常见话题和交际技巧；7、第7周：商务文件书写的基本知识和技巧；8、第8周：商务邮件写作技巧和实践。
第二学期：1、第1周：复习商务英语基本词汇和表达方式；2、第2周：商务英语高级听力技巧和练习；3、第3周：商务英语高级口语技巧和练习；4、第4周：商务英语高级阅读技巧和练习；5、第5周：商务英语高级写作技巧和练习；6、第6周：商务场景中的常见话题和交际技巧（二）；7、第7周：商务文件书写的高级知识和技巧；8、第8周：商务邮件写作技巧和实践（二）。
评估方式：本课程的评估方式包括以下几个方面：1、平时作业：每星期布置相应的听力、口语、阅读和写作练习，学生需要在规定时间内完成并提交；2、期中考试：在第一学期结束时进行一次期中考试，考试形式为笔试；3、期末考试：在第二学期结束时进行一次期末考试，考试形式为口试和笔试；4、在课堂上的表现和参与度也将作为评估参考。
以上是商务英语一级的教学大纲，希望能够对大家有所帮助。
商务英语课程教学大纲商务英语课程教学大纲一、课程概述商务英语课程是一门旨在帮助学生提高在商业环境中的英语语言技能和沟通技巧的课程。
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❖ 每一小节的开头都有对应的中文翻译，便于 学生理解本小节主要内容或概念；专业术语 和生词在原文中标示，背景知识和难点进行 注释 (如P6的partnership)
❖ 对非经济类学生（如果学生认为难）可采用双语教 学。
三、Chapter 2 Management
❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
❖ 备课量较大，要略懂相关专业知识：教师先入门， 在领学生入门。讲解正文时也不能逐句解释，不能 像教精读那样，因为这不是教语言，教师要摆脱教 语言的束缚，学生要摆脱学语言的束缚，学生是用 英语掌握些商务经济知识，这是双赢的局面；讲解 时要提纲携领，最好做成Powerpoint 形式，补充 一些生动形象的图片，激发学生兴趣。
❖ 每章节的安排情况如下：2-3学时讲解正文，1-2学 时处理案例学习。案例学习以提问问题和分析问题 的方式进行。但不管以何种方式处理教材内容，都 要求学生课前必须预习，因为本教材内容多、面广， 要在有限的课时内处理完不是件简单的事。
对教师的要求
❖ 对语言文学类的老师是一大挑战，也是自我提高的 机会。
on you?
Management
❖ Management will be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
商务英语入门(任书梅)
一、主要内容与编写特色
❖ 本书的编写目的是让学生既能学习丰富的商 务知识，又能熟悉商务方面的各种英语表达， 提高商务英语水平。
❖ 教学对象：大学三年级的学生，在完成大学 英语阶段之后的后续选修课。
❖ 本书共有八章，分别是：
❖ Forms of Business Ownership (企业的产权形式)、 ❖ Management (管理) ❖ Production and Operation (生产与运营) ❖ Marketing (市场营销) ❖ Human Resources Management(人力资源) ❖ Corporate (企业文化) ❖ Electronic (电子商务) ❖ Business Start-up (小企业创建) ❖ 本书主要涉及基础商务知识，简单易懂。主题讲解通常分为
❖ A central person must coordinate the work activities of others to achieve organizational objectives.
The Four Management Functions
Planning
❖ The first function is planning. Planning defines where the organization wants to be in the future and how to get there. Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. A lack of planning, or a poor planning, can hurt an organization's performance.
❖ 设有“案例分析”部分，并配有思考题。 通过案例分析，以及回答案例后的问题， 学生可以判断自己是否理解并能应用这 一章所学的概念。
❖ 补充阅读为课外阅读，所选文章围绕每 章学习的主题，对主题内容的学习起到 有效的补充和扩展。
二、课时安排
❖ 多数学校是以选修课形式来开设这门课，每周2学 时，总课时约为32学时。本书的课时分配为每两周 一个单元,即每章4个学时。有时可根据内容的长度， 或授课对象，自行调整。
❖ Al Copeland, founder of Popeye’s Famous Fried Chicken and Biscuits, once said “Plan for what happens when you succeed and plan for what happens when you fail. Planning is the most important thing.” (书中也引用了Eisenhower对planning的评价)
❖ 本书配有大量的图表，以确保阐述的清晰性 并帮助学生理解和记忆内容。(如P18的 types of mergers和P131的市场营销组合)
❖ 每一小节后都配有思考题或小组讨论，使学生能够 把握要点，同时考查学生对专业知识的实际运用。 (如P270)
❖ 每一章配有“小组活动”和练习题，用来监测学生 对主要的理论知识的掌握程度和应用能力。小组活 动设计以小组为单位组织学生综合运用本章所学的 内容解决一两个实际问题，一方面活跃课堂气氛， 另一方面可以让学生实际运用所学知识。练习题围 绕每章重点需要掌握的知识编写，形式多样，包括 选择、判断对错、翻译、填表等，可以测试和巩固 每章学习的知识。 (P21)
Executive 高效管理者应具备的素质
Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate