商务英语入门第四章_外教社修订版
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基础商务英语第四册Unit4
2. Parties involved in lawsuits 3. Terms of information technology
Text I
Warm-up
Background
Detailed Reading
1. Do you know the differences between a cartel and a trust?
பைடு நூலகம்
Activation
4. Put the following words into appropriate categories.
appeal decree judgment networks protocol verdict application evidence jury overturn ruling witness Category
Text I
Warm-up
Background
Detailed Reading
2. What anti-monopoly cases do you know? A recent example of a cartel was between Unilever and Procter & Gamble who were found guilty of price fixing washing powder in 8 European countries. The case that was conducted by the European Commission after a tip off from Germany company, Henkel. The resulting penalty was a 315 million euros fine, split between Unilever (104m Euros) and Procter &Gamble (211m Euros)
《商务英语口语(基础篇)》课件 商务英语口语 第四章
I booked a double room five days ago.
5
五天前我预订了一个双人房间。
12
1 Task
Project Four Hotel Accommodation
Part Ⅲ Language Expanding
6
What is the price of the room including tax?
很遗憾，所有的房间都已经住满了。
17
My name is David. I'd like to cancel my reservation for Friday.
我叫大卫，我要取消星期五的预约。
18
I made a reservation at your hotel for 16 people, now we'd like to check in. 我在贵酒店为16人预订了房间，现在我们想入住。
商务英语口语（基础篇）
Project Four Hotel Accommodation
In the hotel industry, the front office welcomes guests to the accommodation
section: meeting and greeting them, taking and organizing reservations, allocating
2. Master the procedure of a. room reservation. b. check-in and check-out.
3. Have the ability to arrange accommodations for clients.
商务英语入门(任书梅)
Executive 高效管理者应具备的素质
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11
Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
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20
Questions for discussion
❖ What type of leadership do you prefer? ❖ What kind of leader would you like to be? ❖ How do you comment on these two types
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
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9
三、Chapter 2 Management
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10
❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
商务英语入门
任书梅
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1
❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
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2
一、主要内容与编写特色
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11
Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
精选ppt
20
Questions for discussion
❖ What type of leadership do you prefer? ❖ What kind of leader would you like to be? ❖ How do you comment on these two types
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
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9
三、Chapter 2 Management
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10
❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
商务英语入门
任书梅
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1
❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
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2
一、主要内容与编写特色
商务英语入门第四章_外教修订版PPT资料76页
Management
Group Activities
Threats: The computer as appliance. Volume buying and selling of computers as products in boxes, supposedly not needing support, training, connectivity services, etc. As people think of the computer in those terms, they think they need our service orientation less. The larger price-oriented store. When they have huge advertisements of low prices in the newspaper, our customers think we are not giving them good value.
Management
What is management?
•Planning Planning answers several fundamental questions for managers: What is the situation now? What is the state of the economy and other environments? What opportunities exist for meeting people’s needs? What products and customers are most profitable? Why do people buy (or not buy) our products? Who are our major competitors? What threats are they to our business?
商务英语入门 (修订版) Chapter 2
make a profit
part time
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
See Opportunity Where Others Do Not — See opportunity and build your dream into reality, then realize Chinese Dream.
take some risks.
2
Chapter
Business Start-up
What Does It Take to Be an Entrepreneur?
Personal Traits
Bill Gates was born on October 28, 1955 in a family having rich business, political and community service background. His greatgrandfather was a state legislator and a mayor, his grandfather was vice president of national bank and his father was a lawyer.
Self-Motivated — Keep your focus; — Have your own motivation to go on and get
the work done; — Have the determination to get through the
tough times.
2
Bill strongly believes in hard work. He believes that if you are intelligent and know how to apply your intelligence, you can achieve anything.
商务英语阅读教程4Unit4textBppt课件
to WTO agreements, which are Ratify
signed by representatives of 批准
member governments and
ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous
《知识产权协定》宗旨：减少对 国际贸易的扭曲与阻碍；促进对 知识产权在国际范围内更充分、 有效的保护；确保知识产权的实 施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
elimination of preferences, on a
Substantial
reciprocal and mutually advantageous 实质的
basis." It was negotiated during
the United Nations Conference on Trade and Employment and was the
Agreement 马拉喀什协议
nations on 15 April 1994,
replacinTariffs and
Trade .
世纪商务英语阅读第四版(基础篇2)Unit 4
大连理工大学出版社
Reading Skill Focus
Scanning is used to obtain specific information from a piece of text. For example, use scanning to find a particular number in a telephone directory. Sometimes you can use both reading methods. After you have skimmed a piece of text to decide whether the text is of interest, you may wish to use scanning techniques to locate specific information.
大连理工大学出版社
Reading Skill Focus
1. What is the main idea of the passage?
(
B
)
A. Scientists are worried about New York City. B. Logging is destroying the rainforests. C. Governments make money from logging. D. Salmon are an endangered species. 2. How many species of salmon have become ( extinct in BC? D ) A. 27 B. 31 C. 137 D. 142
大连理工大学出版社
Reading Skill Focus
世纪商务英语阅读教程专业篇1第四版Unit_4
n. 产品 n. 制造业者，厂商 市场调查 媒体计划 产品推广 n. 品牌 n. 市场营销 媒体计划 n. 形象塑造 实体环境 n. 人员 n. 放置 目标市场 公共关系
distribution channel generic advertising at no cost marketing effort process drawback product pricing marketing mix charge junk mail sales strategy at regular price
4-2
Comprehensive Reading
Pre-reading Text A will concentrate on the introduction of the marketing concept and marketing mix. The standard four Ps and the extended three Ps will be covered in this text. By studying variations of seven elements of marketing mix, you should have the ability to reach multiple consumers within your target market. Now share your experience or ideas with your partners by discussing the following questions.
of
the
eight
definitions given below. If you like, compare the definitions here with others in a dictionary. If
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4
Chapter
Management
What is management?
Organizing
— Organizing involves the assignment of tasks, the grouping of tasks into departments, and the allocation of resources to departments.
— Planning is a task that each manager must do every day. It is a continuous process.
— Planning is basically mental. It requires thinking things through logicalement
What is management?
4 高等学校英语拓展系列教程
Chapter Management
主 编：任书梅 王璐 副主编：曹颖
外语教学与研究出版社
4
Chapter
Management
Chapter 4
Management
管理
4
Chapter
Management
Lecture Outline
Lead-in activities 导入活动 What Is Management? 什么是管理？ Organizational Structure 组织结构 Management Levels 管理层次 Managerial Roles 经理人角色 Management Skills 管理技能
4
Chapter
Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
4
Chapter
Management
What is management?
Planning
— Operational planning (运营规划) ✓ It is the process of setting work standards and schedules necessary to implement the tactical objectives.
The theme management is that a central person must — by using such skills as decision making, communication and objective setting — coordinate the work activities of others to achieve organizational objectives.
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
4
Chapter
Management
Lead-in activities
Do you have what it takes to be a good entrepreneur?
Is it something that you could learn or rather something that is innate (天生的)?
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?
— Contingency planning (应急计划) ✓ It is the process of preparing alternative courses of action that may be used if the primary plans don’t achieve the organization’s objectives.
4
Chapter
Management
Lead-in activities
Qualities of a Good Entrepreneurs
?Persev erance Whatever business you might be setting up, there are times where you will face problems. It is moment like this that you will need to hold on and persevere. You will have to believe in yourself and your products and services in order to succeed.
4
Chapter
Management
Lead-in activities
An effective executive is indispensable to the growth of corporation.
Can you name some famous entrepreneurs? Identify effective managerial qualities.
4
Chapter
Management
What is management?
4
Chapter
Management
What is management?
Planning
— Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them.
4
Chapter
Management
What is management?
Directing
Two directing styles: — Autocratic leadership (专制型领导)
It means providing subordinates with detailed job instructions. — Democratic leadership (民主型领导) The manager consults with subordinates about job activities, problems, and corrective actions.
4
Chapter
Management
What is management?
Planning
Planning answers several fundamental questions for managers: — How can we get there from here?
✓This is the most important part of planning. It takes four forms:
?Interpersonal Skills Business is all about dealing with people and you
4
Chapter
Management
What is management?
Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
4
Chapter
Management
What is management?
Planning
— Planning decides what needs to happen in the future (today, next week, next month, next year, over the next 5 years, etc.) and generating plans for action (What to do?)
4
Chapter
Management
What is management?
Planning
— Strategic (long-range) planning (战略规划/长期规划) ✓It determines the major goals of the organization as well as the policies, procedures, and strategies for obtaining and using resources to achieve those goals.