剑桥商务英语 report writing教学内容

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剑桥商务英语中级教案

剑桥商务英语中级教案

剑桥商务英语中级教案(正页)课程名称:bec 中级辅导学时:2 第次课上课日期:Teaching aims:1. To enable Ss to know the basic information about BEC vantage exam and talk about teamwork2. To learn some ways to understand and build vocabulary3. To talk about teamwork4. To learn how to understand and build vocabulary5.To learn expressions on making and changing arrangementDifficult points:To learn how to understand and build vocabularyTo practice making and changing arrangementsTeaching methods: Discussion and oral presentation1.1 ways of workingWarm-upSpeakingStep1 choose the five most important characteristics of a good team and put them in orderStep2 pair work. Conduct a dialogue about teamwork. .Word tips●Co-operative 齐心协力的●have communication problems 交流有问题●attach importance to team-building 重视团队建设●develop team work 开拓团队协作●an effective team 精锐团队●share the same values 具有相同的价值观Quotes and proverbs about team workHenry Ford●Coming together is a beginning●Keeping together is process●Working together is success●Susan Gerke, IBM ,Leadership DevelopmentConflict is inevitable in a team ... in fact, to achieve synergistic(协同的)solutions, a variety of ideas and approaches are needed. These are the ingredients for conflict.Benjamin FranklinWe must all hang together, or assuredly, we shall all hang separately.Thomas Edisonwhen asked why he had a team of twenty-one assistantsIf I could solve all the problems myself, I would.ReadingStep 1 introduce background information and explain some new words.Step 2Read the article, try to get the main idea and finish the exercises.Step 3Ask students to present answers and correct the answers together.News report structure:Headline, lead and body.The topic sentence usually appears in the headline and lead.SpeakingStep 1Group work: discuss how teamwork can help your class prepare for the Cambridge BEC Vantage.Step 2Students can form group of no more than 4 persons and conduct a discussion.Time limit: Five minutesStep 3After the discussion, ask each group to choose a representative and make a summary to the whole class.Word tips●work in a team团队合作●share ideas 交流想法●help each other with homework 做作业相互帮忙●test each other on texts covered 对已学的课文相互检测●e-mail each other 相互发电子邮件●learn from one’s strong points 学人所长1.2 making contactsWarm-upSpeakingStep 1 Pair work. Ask your partner questions about the forms of communication and mark them on the graph.Step 2 Discuss the advantages and disadvantages of each form of communication with your partnerStep 3 Ask some pairs to present the dialogue to the whole class and correct the mistakes they make.Word tipssnail mail 传统的信件Time-consuming 费时Save time/trouble 省时间,方便Raise the efficiency in your work 提高工作效率In written form 书面形式Refer to it any time you like 你随时可拿来参考ReadingStep 1 Read the article about using English for international business, looking for the topic sentence and the key words and give a title to each paragraph.Step 2 Answer the questions about the article and check the answers.Step 3 Explain the title and some new words and useful expressions.Language points1.and he may well ask…这里的well作副词,表示“在很大程度上”,“远远地”e.g. He is well past forty. 他已40多岁了He sat well back in his chair她在椅子上坐得很靠后。

BEC高级Report_Writing

BEC高级Report_Writing

BEC高级Report Writing 2006-1-19 20:06Report Writingperception n洞察力;理解力了解;领悟disparity n不等;不同;不一致disparity in age年龄不同There is great disparity between the amount of work that I do and what I get paid for it. 我所做的工作和我所得到的报酬很不相称。

People came to realize that there was (a) great disparity between the amount of work that they did and what they got paid for it. 人们开始认识到他们所做的工作和他们所得到的报酬很不相称。

compatible (with) adj能共处的;能共存的;能相容的Their marriage came to an end because they were simply not compatible with each other. 他俩简直无法和睦相处,所以就离婚了。

attribute vt(与to连用)归因于David attributed his company's success to the unity of all the staff and their persevering hard work. 大卫说他们公司之所以获得成功是由于全体员工的团结和坚持不懈努力工作的结果。

n性质;属性screen vt(常与from连用)遮挡;掩蔽(常与off连用)防护,掩护甄别,鉴别;选拔2.(1) to explain how they saw their roles.(2) Leaders had different perceptions of their roles.(3) To communicate the most appropriate approach to a series of key tasks.(4) Skills can be developed; attributes (i.e. the qualities people are born with) cannot.(5) It can set up assessment centers to screen applicants and team leaders.3. Report / Proposal format and its terminology.Format.Date:Report/ Proposal on….IntroductionFindingsConclusion(s)RecommendationsYour nameYour position (if available)There is some fixed terminology in the report writing. * IntroductionThe report/proposal aims/set out to….The aim / purpose of this report/proposal is to…The report is based on….* FindingsIt was found that…The disparity clearly showed …The following points summarise our key findings. The key findings are outlined below.* ConclusionsIt was decided/agreed/felt that…It is clear that….No conclusions were reached regarding….* RecommendationsIt is suggested/proposed/recommended that ….We (strongly) recommend that…It is essential toIt would be advisable to* Adding ideasFurthermore/ Moreover/ In addition,* Contrasting ideasHowever, …Although, …Despite/ In spite of……while / whereas…* Making comparisonsBoth./ Neither…Like/Unlike…* Linking cause and effectBecause of/ as a result of/ due to/owing to…This means……leads to./ results in…Ex. 3 on page 13.Write passive voice sentences in a report.1. …There‟s a lack of communication in Sales.‟(it/feel) It was felt that there was a lack of communication in Sales.2. …Let‟s organise some training for our team leaders.‟(it/ suggest) It was suggested that some training should be/be organised for our team leaders.3. …We‟re going to bring in a consultant.‟(it/decide) It was decided that a consultant should be brought in/be brought in/ to bring in a consultant.4. …It seems team leaders‟ roles aren‟t clear enough.‟(it/find) It was found that team leaders‟ roles are not/were not clear enough.5. …OK, we‟ll start implementing Workset next month.‟(it/agree) It was agreed that we should start/ we start implementing Workset the following month.6. …Ekstrom needs to set up new assessment centres.‟(we/recommend) We recommend that Ekstrom should set up/sets up/set up new assessment centres.Demonstration AP 67Problems:The candidate fulfils the task but not very clearly. Although he/she adheres to the word limit and recommends how to spend the profits and outlines the benefits, as required, there is no clear organisation of ideas in paragraphs. This makes the writer‟s ideas difficult to follow. In addition, typical elements of report writing are lacking, such as headings, bullets and standard report writing phrases.Main pointsSupporting ideasComputers are not necessary.Employees already have new computers. The existing computers are fast enough for employees‟ routine work.Language training is a good idea.It would help the company increase export sales to Spain and France.Staff would enjoy the lessons and feel the company is investing in them.It would be good for motivation.Special bonus payments are not recommended.They would be good for motivation but do not invest in the company.Staff would expect more bonuses in the future.There is the question of who you give the bonuses to .Altered VersionIntroductionThis report sets out to examine how the company should re-invest this year‟s profits. The areas under consideration are the purchases of new computers, the provision of language training courses and the payment of special bonuses.Areas under consideration* New computersThe majority of company computers are quite new and fast enough to handle the work done on them. Consequently, new computers would not be recommended.* Language training coursesThe company aims to increase exports, particularly in Spain and France. Therefore, language training courses would be an excellent idea for those employees who deal with business partners and customers overseas. In addition, training courses would increase motivation: staff would enjoy the lessons and perceive that the company is investing in them. Therefore, language training would be an option.* Special bonus paymentsAlthough special bonus payments would have a beneficial impact on motivation, they would have no direct effect on the company‟s operations. There are also potential problems concerning the selection of staff eligible for the payments and the setting of a precedent for future payments. Therefore, bonus payments would not be advisable.RecommendationsIt is felt that the best solution for both the company and staff would be to invest in language training. It is suggested that the company should organise courses in French and Spanish. Those employees who have contact with partners and customers should be assured of places but other interested members of staff should also be allowed to attend.Processes necessary for Writing Part TwoThere are some key strategies and points which need to be considered.* Make sure you read and understand the rubric of the question. It will tell you exactly what to do. * Make sure you use language that is appropriate to the report that you are asked to write. If certain technical terms and jargon seem suitable and you know these, then use them. However, do not use vocabulary that might confuse your reader or not be understood by him or her. If in doubt, or if you do not know any special vocabulary, use simple plain English and short sentences. Help your reader to read without effort or constant resort to a dictionary. NEVER use abbreviations. Some people cannot understand abbreviations or dislike their use. No-one ever objects to words being written in full.* Make sure you use a format that is appropriate for a report. The same pattern can be used for any reports asked for in BEC 3.There are some important points which you should pay particular attention to.* First, always give a heading which covers everything that follows.* Second, write an opening paragraph explaining what the report is about and what will follow.* Third, cover all the points asked for in the rubric, in the same order as they occur in the rubric. Write a separate paragraph for each point.* Fourth, if it seems appropriate, write a concluding, summing-up or rounding-off paragraph. Often, this is not needed in a report.Practice 1* Your company has planned three training courses:Foreign Language Development:Changes in Technology:Management Skills.* You have been asked to write a proposal, recommending the course you think would be most useful for people who do the same kind of job as you.* Write the proposal, saying which course you have chosen. Explain why you feel it would be the most useful and why the others are not so suitable.* Write 200-250 words on your Answer Sheet.Date: 30 January 2003Report on: Company Training Course Most Suitable for Foreign Language TranslatorsIntroductionThis report aims to assess three training courses and recommend one of them as being the most useful for all foreign language translators.FindingsThe three courses from which a choice may be made are:(i)English Language Development; (ii) Changes in Technology; (iii) Management Skills.All translators in the Company have university degrees in English Language and many colleagues in our field have postgraduate qualifications in Linguistics or Translation. As the Company‟s English Language Course is only to Diploma level and contains nothing that will be new to us, it is not suitable for us and is best left to other colleagues.All Company translators completed an excellent “Changes in Technology” courses two months ago, which brought us up to date on use of personal computers and machine-translating. Clearly, we do not need to attend the “Changes in Technology” course again.The “Management Skills” course is definitely the one for the Company‟s translators. It has recently been announced that our department will be divided, next year, into six sections, each of which will serve a specific Division of a much-expanded Company. Thirty new English Language graduates will be recruited as new translators, five to each section. We six existing translators will be promoted as Heads of Section.RecommendationsAll six of us lack management skills and, when we have our own sections, such skills will be absolutely necessary. Therefore, I have no hesitation in recommending that all translators are enrolled for the “Management Skills” training course.Fan Yi Ling Translating CoordinatorApproximately 250 words excluding titleHomework1* Owing to increased business in your department you believe that you need to recruit an additional receptionist and have been asked to write a report explaining why this new post is necessary.* Write the report explaining why another receptionist is needed and what duties the person appointed will be expected to perform, refer to the present receptionist‟s duties and the qualities the new receptionist should have.* Write 200-250 words on your Answer Sheet.。

剑桥商务英语 教案

剑桥商务英语 教案

剑桥商务英语教案教案标题:剑桥商务英语教案教案目标:1. 帮助学生了解剑桥商务英语考试的结构和要求。

2. 培养学生商务英语沟通能力和专业词汇的掌握。

3. 帮助学生提高商务英语写作技巧和口语表达能力。

教学内容:I. 词汇和短语学习- 引导学生学习与商务英语相关的专业词汇和短语,如财务、市场营销、人力资源等领域的术语。

- 使用词汇列表、图片和实际案例等教学资源,帮助学生理解词汇的意义和用法。

II. 商务英语听力训练- 提供有关商务场景的听力材料,如电话交流、业务会议等。

- 引导学生进行听力练习,通过针对性的听力问题培养学生听懂商务英语的能力。

III. 商务英语阅读理解- 使用商务英语教材中的文章和案例,对学生进行阅读理解训练。

- 引导学生掌握策略,如快速浏览、关键词标记等方法,提高阅读速度和理解能力。

IV. 商务英语写作技巧训练- 教授商务英语写作的基本技巧,如商务电子邮件的写作格式、商业报告的结构等。

- 给学生提供实际商务场景的写作任务,如商务信函、商业计划书等。

- 鼓励学生进行写作练习,并提供有针对性的反馈和修改建议。

V. 商务英语口语训练- 创设商务英语口语练习的场景,如模拟电话谈判、商务演讲等。

- 引导学生运用商务英语词汇和短语,提高口语流利度和表达能力。

- 提供角色扮演和小组讨论等活动,培养学生团队合作和协商能力。

评价和反馈:1. 给学生提供定期的模拟考试,评估他们对剑桥商务英语考试的掌握程度。

2. 提供针对性的反馈和个人指导,帮助学生发现问题并改进学习方法。

3. 鼓励学生参与课堂讨论和互动,以增强他们的学习动力和积极性。

教学资源:1. 剑桥商务英语教材和练习册。

2. 商务英语词汇表和短语辞典。

3. 商务英语听力和口语材料,如商务会议录音、商业访谈等。

4. 商务英语阅读材料,如商业报告、广告宣传等。

5. 电子邮件和商务信函范例。

6. 视频和在线资源,如商务英语讲座、商业新闻等。

教学活动安排:1. 剑桥商务英语考试概述和要求的讲解。

BEC中级商务报告写作讲义

BEC中级商务报告写作讲义

BEC中级商务报告写作1. 什么是商务报告商务报告是指针对某种特殊的、有意义的商务目的,向一个人或多个人提供的公正、客观和有计划的事实陈述。

报告中所陈述的事实必须与事件、条件、质量、进展、结果、问题或提议的解决方案有关,帮助当事人了解复杂的商业情况,计划进程,解决问题,使上级领导就一系列事件做出决策。

通常是根据上司的要求,由下级向上级呈报。

2. 商务报告种类事件调查报告(Investigative Reports)意见调查报告(Survey Reports)年度报告(Annual Report)、月度报告(Monthly Reports)、周报告(Weekly Reports)进展报告(Progress Reports)市场调查报告(Market Research Reports)可行性研究报告(Feasibility Reports)。

3. 商务英语报告写作的总体原则内容准确无误(Accurate)、简明扼要(Brief),结构清晰(Clear),建议明确果断(Decisive),故简称ABCD原则。

具体内容如下:内容准确无误:报告的正确性不仅仅是指英语语法、标点符号和拼写,更重要的是其内容要叙述的正确。

报告的事实陈述部分既不能因哗众取宠而夸大其词,也不能因其涉及的令人不愉快的消息而低调陈述。

实事求是、准确无误是报告写作的重要原则。

·内容简明扼要:报告的长短一般取决于报告的内容及其正式程度。

正式报告篇幅一般较长,而非正式报告则较短。

不论何种报告,报告的语言必须简洁、流畅,切忌陈词滥调。

一份拖沓冗长的报告不仅写时费力,对方阅读更浪费时间。

撰写商务英语报告时要尽量避免罗嗦,用尽可能较少的文字,完整、清楚地表达需要表达的意。

结构清晰明了:用数字、符号标明段落、层次、要点等,加强逻辑性,使读者一目了然。

建议明确果断:多数报告都有结论和建议部分,是报告的核心。

撰写时,应确保报告的结论和建议是经过充分论证而得出的,而且应明确果断,切忌模棱两可。

《新编剑桥商务英语》(中级)教学大纲 一、课程名称:《新编剑桥商务

《新编剑桥商务英语》(中级)教学大纲 一、课程名称:《新编剑桥商务

《新编剑桥商务英语》(中级)教学大纲一、课程名称:《新编剑桥商务英语》(中级)Pass Cambridge BEC V antage二、课程编号:0000三、学分学时:4学分/ 64学时四、使用教材:《新编剑桥商务英语》(中级),经济科学出版社,2002Lan Wood, Paul Sanderson, Anne Williams, Catrin Lloyd-Jones, PassCambridge BEC Vantage, Economic Science Press, Summertown Publishing,2002五、课程属性:公共基础/选修课六、教学对象:本科生七、开课单位:外语教学部八、先修课程:大学英语1—4级九、教学目标:进一步提高和培养已学完大学英语四级和四级考试已达到425分以上学生的听、说、读、写的能力,提高语言理解和运用能力。

听力练习通过指导,培养学生能够寻找语境线索、分辨主次信息的能力。

通过完成各类活动使学生通过用语言进行交流解决问题,从而通过真实的交流交际提高口语表达能力。

通过阅读和写作练习,使学生掌握文体知识,把握语言的得体性,对诸如正式邀请信,商务函,商务分析,商务报告,备忘录,电子邮件等各种商务应用文体和结构特点进行了解。

《新编剑桥商务英语》(中级)为剑桥大学考试委员会和教育部考试中心推荐的BEC备考用书。

本课程的开设旨在提高学生的英语实际运用能力,尤其是培养在以后工作中从事商务活动的基本能力。

本课程内容涵盖对外商务活动的方方面面---市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮、全球化品牌等广泛的国际商务知识。

通过本课程的学习使学生熟悉广泛的商务和跨文化知识,以具备从事对外商务活动的基本能力。

大纲的各项要求可作为大学英语后续课程的英语教学安排、教学质量检查的依据。

本课程的开设主要是满足那些已经达到大学英语教学的基本要求,但又想在英语实际应用能力方面有所提高以适应以后工作需要的同学。

剑桥商务英语(BEC)高级写作讲义

剑桥商务英语(BEC)高级写作讲义

CAMBRIDGE BUSINESS ENGLISH CERTIFICATEHIGHERBEC高级写作讲义目录一.BEC考试概述二.BEC高级写作概述三.Part One写作(概述与方式)四.Part Two写作(概述)五.Part Two (Report写作方式)六.Part Two (Proposal写作方式)七.Part Two (Letter 写作方式)八.总结一.BEC考试概述剑桥商务英语(Cambridge Business English Certificate):简称为BEC考试,是英国剑桥大学考试委员会专门为非英语母语国家的人员进行国际商务活动需要而设计的。

该证书由于其颁发机构的权威性,在欧洲大多数国家的商业企业部门获得认可,作为确认证书持有者英语能力证明的首选证书。

也是在所有举办该项考试的国家和地区求职的“通行证”。

在一些国家,许多大学要求获得BEC3(第三级)证书者才能获得工商管理硕士(MBA)学位或参加学位课程学习。

BEC考试特点:1.BEC考试报名不受年龄、性别、职业、地区、学历等限制,任何人(包括学生、待业人员等)均可持本人身份证到当地考点报名。

2.BEC考试测试考生在听、说、读、写四个方面的语言交际能力,着重考察学生的应用能力与接受能力,并对考生的能力概况做出较全面、客观的评价。

3.BEC考试分为三级,BEC1为初级语言水平考试,难度相当于我国大学英语四级,就剑桥英语考试系列来说,它介于入门英语考试(Key English Test)和初级英语考试(Preliminary English Test)之间;BEC2介于我国大学英语四、六级之间,相当于剑桥第一证书英语考试(First Certificate in English);BEC3介于我国大学英语六级和英语专业八级之间,相当于剑桥熟练英语证书考试(Certificate of Proficiency in English)。

【最新文档】剑桥商务英语高级写作辅导讲义-范文模板 (3页)

【最新文档】剑桥商务英语高级写作辅导讲义-范文模板 (3页)

本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==剑桥商务英语高级写作辅导讲义Part Two (Report写作方式)Business Report:To give a description of the business activites, including buying, selling, services and company’s functions or information about these to someone or some groups.Focus on summarizing the problems and giving solutions.文章基本框架(Basic Structure):Introduction ..................................同第一部分写作内容,归纳、总起全文及介绍报告主要内容Findings ........................................说明问题,阐明问题发生原因Recommendations ........................分析问题解决方法,提出建议Conclusion .....................................使用该建议的效果或其他可能性,归纳全文写作要点:简洁明了,快速切入主题(同第一部分写作要求)制订框架尽快完善要点所提意见或建议必须可行性高分步解题:如何读题:同第一部分,快速浏览相同部分,选择其中一问题作答快速归纳问题内容,整理出全文开始部分(Introduction)抓住问题要点迅速运用积累知识做出扩展例:Book2, Test2,Part Two Report PartQuestion1:You have recently attended the following one-day courses:Developing Your PotentialTrends in Electronic CommerceManaging PeopleReducing CostsYour company’s Training Mnager has asked you to write a short report about the training.Write the report for the Training Manager:Describing the two courses which you found most usefulExplaining how you benefited from themOutlining the specfic training courses you would like to attend next yearGiving reasons why these courses would be useful to you问题概述:斜体字部分基本未第二部分均会出现重复内容,读题是可以迅速略过粗体下划线部分为问题的主要内容,需要认真阅读从题目可以得出此报告需要考生写一篇关于人力的文章文章的主要内容:中文:你参加的一次培训课程和你对本课程的意见或建议。

商务英语课程大纲

商务英语课程大纲

商务英语课程大纲一、课程介绍商务英语课程旨在培养学生在商业环境中运用英语的能力。

通过本课程的学习,学生将掌握商务英语的基本语法、商务词汇、商务交际技巧以及商务写作技巧。

本课程将培养学生在商业领域中进行有效沟通和交流的能力。

二、课程目标1. 掌握商务英语的基础知识,包括商务词汇、商务用语和商务语法。

2. 培养学生在商务环境中进行口头交流的能力,包括商务会谈、商务演讲和商务谈判。

3. 提高学生的商务写作能力,包括商务邮件、商务报告和商务函电。

4. 培养学生的商务文化意识,包括跨文化沟通和商务礼仪。

三、课程内容1. 商务英语基础知识- 商务词汇与商务用语:学习商务领域常用词汇和表达方式,包括会议、谈判、销售、市场营销等方面的专业词汇。

- 商务语法:学习商务英语的基本语法知识,包括时态、语态、语气、名词、动词、形容词和副词的用法等。

2. 商务口语技巧- 商务会谈:学习商务会谈的基本技巧,包括自我介绍、提出建议、谈判技巧、回答问题等。

- 商务演讲:学习商务演讲的技巧,包括演讲准备、演讲结构、演讲语言和演讲技巧等。

- 商务谈判:学习商务谈判的技巧,包括利益协调、解决冲突、达成协议等。

3. 商务写作技巧- 商务邮件:学习商务邮件的写作规范和技巧,包括邮件开头、邮件正文、邮件结尾、邮件格式和邮件礼仪等。

- 商务报告:学习商务报告的写作方法,包括报告结构、报告内容、报告语言和报告展示等。

- 商务函电:学习商务函电的写作技巧,包括信函格式、信函内容、信函礼仪和信函语言等。

4. 商务文化与商务礼仪- 跨文化沟通:学习在商务环境中进行跨文化沟通的技巧,包括文化差异、文化敏感性和文化适应能力等。

- 商务礼仪:学习商业场合的礼仪规范,包括商务礼仪的基本原则、社交礼仪和商务宴会礼仪等。

四、教学方法本课程将采用多种教学方法,包括课堂讲授、小组讨论、角色扮演、案例分析、写作练习和听力训练等。

通过实际场景的模拟和练习,学生将能够更好地应用所学知识。

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Table
市场调查结果表(含本公司和Shikei的产品)
Value for money Reliability
After-sales service Availability Advertising
Tomatsu
** ** * **** *
Shike
* * ** *****
** * ***
饼状图(Pie Chart)
剑桥商务英语 report writing
1 Discussion
2 What are the most common types of business reports? Can you list some examples? Business reports’ types vary as they may be applied in a wide range of functions. Generally speaking, business reports can be of these types: Routine Report, Investigation Report and Feasibility Report, etc.
根据不同的写作目的, 商务报告分类:
1. 提供信息(Information) 2. 分析归纳(Analysis &
Conclusion) 3. 提出建议
(Recommendation)
题目分类:
1. 文字类题目 2. 图表类题目
图表的分类:
曲线图(line chart) 柱状图(bar chart) 饼状图(pie chart) 表格(table)
1999年终各地区的销售总量(单位:百万美元)
柱形图(Bar Chart)
曲线图(Line Chart)
Structure of a report
1 Title 2 Introduction 3 Findings / Facts 4 Conclusions 5 Recommendations
_________________________________________
Introduction
Innttrroodduucctitoinon TThheeaaimimoof tfhtihsirsepreoprtoisrt_is__t_o_c_o__m_m__e_n_t_o_n__ the number of people visiting the _c_o_m_p_a__n_y_w__e_b_s_i_te__in__t_h_e_l_a_s_t_t_h_r_e_e______ months and propose a marketing _s_tr_a_te__g_y_f_o_r_t_h_e__n_e_x_t_t_h_r_e_e_m__o_n_t_h_s______
Secondly in May, _w_e_r_a_n_a__c_o_m_p_e_t_it_io_n__. which was very popular.
Findings (3)
With regards to costs, banners have cost _32_0_0__e_u_r_o_s_a_m__o_n_th__b_u_t_v_e_rybfuetwvepreyofpelwe _se_e_m__t_o_v_i_s_it_t_h_e_w_e_b_s_i_te__a_s_a__re_s_u_lt_o_f_t_h_e_s.e.
Findings (1) & (2)
Findings Over the last three months, the number of visitors has increased by 650. There.Tahreere atwreo trweoasroenassofonrstfhoer itnhcereinacsree.aFsiers. tFoirfsat lol,f awlel, wlaeunlacuhnecdhaednewsletter for subscriber.s.
Hale Waihona Puke 3000.002950 2700
2500.00 2300
2000.00
lau1n5c0h0e.d00 new10s0le0.t0t0er for subscribers
500.00
ran competition – very p三op维u柱la形r 图 1
0.00 Mar Apr May
Spending on Internet advertising for May Banners on other sites (euros/month)
EXAM SPOTLIGHT: A Report
In PART TWO of the writing test, you might write a report. This is the kind of information you receive:
See p. 42 or p.95
题型分析
Textbook Exercise
1. Read the information and the task below:
You work in the marketing department of your company and your line
manager has delegated to you the task of preparing a short report. You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the information below.
Cost 3,200
very few people visit because of these
Monthly newsletter emailed to subscribers No cost
except my time!
Title
REPORT ON______________________________ visit to website and proposed marketing strategy
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