跨文化交际 期末复习资料 重点笔记
跨文化交际学概论笔记(DOC)

跨文化交际学概论笔记(DOC)跨文化交际学概论笔记第一章跨文化交际一、什么是跨文化交际——具有不同文化背景的人从事交际的过程跨文化交际之所以在今天日益引起人们的注意,主要原因是由于交通工具的进步与通讯手段的发展,使得不同国家、不同种族、不同民族的人能够频繁地接触和交往。
L.S.Harms 认为,在世界范围内的交际经历了五个阶段:语言的产生;文字的使用;印刷技术的发明;近百年交通工具的进步和通讯手段的迅速发展;跨文化交际。
近二十年来的交际是以跨文化为特征的。
二、第二章跨文化交际学跨文化交际学在美国Intercultural Communication (与人类学、心理学、传播学关系密切)1.首先在美国兴起。
美国有来自各个国家的移民,有各自的文化系统和风俗习惯,逐渐在美国社会形成了多元文化的格局;美国与各国交往频繁。
2.Edwar Hall 《无声的语言》跨文化交际学的个人或以上的信息传受过程。
如交谈,书信,小组讨论,大会演讲等。
组织传播(organizational communication)在学校,公司,工厂,机关,军队,党派,群众团体等内部的传播,不都是自上而下的,可具有不同模式,纵式或横式,要注意因文化差异造成的传播不通的局面。
大众传播(mass communication)职业化的传播机构利用机械化,电子化的技术手段向不特定的多数人传送信息的行为或过程,如报刊杂志,广播电视,因特网信息等。
第四章语言交际一、语言与文化密不可分(语言反映一个民族的文化,同时有受到文化的巨大影响。
)语言与文化有着密切的关系。
由于语言的产生和发展,人类文化才得以产生和传承。
不存在没有语言的文化,也不存在没有文化的语言。
广义的文化包括语言,同时文化又无时无刻不在影响语言,使语言为了适应文化发展变化的需要而变得更加精确和缜密。
语言既是文化的载体,又是文化的写照。
E.g.①亲属称谓是语言反映文化的一个突出例证。
汉族不仅注重长幼顺序,而且对于是父系、母系或婚系亦十分重视。
跨文化交际笔记

狭义的交际:人与人之间通过言语或非语言手段进行沟通。
若接受的信息恰好与发出的信息完全一致,那么信息传递就算成功。
交际与其他社会文化现象紧密相连,受文化、心理因素控制。
三、理解文化1. 什么是文化Culture和文化的词源Culture 源于拉丁文:耕耘,种植→照料家庭、培养道德和心智→精神观念Culture的亚洲传播始于日本,指不用权利或刑法,依靠文德进行教化。
2.文化定义“文化……是个复合的整体,它包括知识、信仰、艺术、道德、法律、风俗以及作为社会成员的人所获得的其他任何能力和习惯。
”——泰勒《原始文化》3.文化的形式与多重性(1)文化形式:各种文化的各种表现形态。
如见面礼仪等。
(2)文化多重性:用来描述在大社会文化下仍然保留自己与众不同的文化身份的群体。
如美国开设的印度瑜伽课和中文书法课等。
(3)亚文化:在某一包容广泛的文化或社会中,表现出足以区别于其他人的行为模式特征的一定的民族、地域、经济或社会的群体。
如中国的各少数民族、不同省市或地域形成的文化。
(4)文化间的相互影响(5)文化敏感与文化距离(6)文化休克:一个人进入到不熟悉的文化环境时,因失去自己所熟悉的所有社会交流的符号与手段而产生的一种迷失、疑惑、排斥甚至恐惧的感觉。
4.交际与文化交际带有文化色彩文化和交际不可分。
因为不仅人们在语言交际中的主次关系、说话内容和先后顺序等是由文化决定的,文化还有助于人们如何将信息编码、如何赋予信息以意义、以及是否可以发出、接受、解释各种信息的条件和环境。
所以,文化是交际的基础,有不同的文化,就有不同的交际实践。
5.跨文化交际(1)交际失误与交际失败不能根据不同文化背景的语言交际者的习惯,得体地、合适地使用语言,从而出现不恰当的言行,造成一定的文化冲突。
交际失误为语法失误和语用失误。
(2)跨文化交际研究的兴起20世纪60年代于美国兴起,80年代传入我国。
推动跨文化交际发展的主要因素:交通技术,电子传媒,经济全球化,移民形式多样化跨文化交际的多学科性和多层面性A 多学科性:社会语言学,心理语言学,人类学,国际关系学,社会心理学等B 多层面性:外交,外贸,团体文化艺术交流重要性:国际意识(文化共生),国内意识,学科意识,个人意识(预见问题;文化比较,更好地了解自己的文化;指导实践)跨文化交际元素:认知要素:“个体对来自外部世界的刺激进行选择、评估和组织的过程。
跨文化交际学概论笔记

跨文化交际学概论笔记----f334b180-7164-11ec-82d6-7cb59b590d7d第一章跨文化交际一、什么是跨文化交流——不同文化背景的人进行交流的过程。
今天,跨文化交际越来越受到人们的关注,主要原因是由于交通的进步和交际手段的发展,来自不同国家、种族和民族的人们可以频繁地接触和交流。
l、哈姆斯认为,世界上的交流经历了五个阶段:语言的浮现;用词;印刷技术的发明;近百年来交通工具的进步和通讯工具的快速发展;跨文化交流。
在过去的二十年里,交流的特点是跨文化交流。
二、第二章跨文化交际学1.首先,它在美国兴起。
美国有来自各国的移民,有自己的文化体系和习俗,并逐渐形成为了美国社会的多元文化格局;美国与其他国家交往频繁。
2.edwarhall 《无声的语言》跨文化交际学的奠基之作。
认为不同文化背景的人们在使用时间、空间表达意义方面表现出明显的差异。
(对时间、空间、交际的关系作了深入探讨)3.1970 年是具有重大意义的一年。
今年,国际传播学会承认跨文化传播是传播的核心一个分支,成立了跨文化交际学分会。
1972 年,第一届跨文化交际学国际会议,日本东京。
一、沟通与沟通三、传播的种类沟通可以分为人际沟通和非人际沟通;人际交往可以分为社会交往和非社会交往。
非社交沟通指的是内向沟通 (自我沟通) 。
社会传播包括人际传播、组织传播和大众传播。
第四章语言交际一、语言和文化密不可分(语言反映一个民族的文化,同时有受到文化的巨大影响。
) 语言与文化有着密切的关系。
由于语言的产生和发展,人类文化才得以产生和传承。
不存在没有语言的文化,也不存在没有文化的语言。
广义的文化包括语言,同时文化又无时无刻不在影响语言,使语言为了适应文化发展变化的需要而变得更加精确和缜密。
语言既是文化的载体,又是文化的写照。
e.g.①亲属称谓是语言反映文化的一个突出例证。
汉族不仅注重长幼顺序,而且对于是父系、母系或者婚系亦十分重视。
跨文化交际复习资料(推荐文档)

跨文化交际复习资料第一章跨文化交际概述1 在文化学研究领域,通常把文化分为主流文化和亚文化。
2 文化的特征:交际的符号性、民族的选择性。
观念的整合性和动态的可变性。
3.交际的本质属性:有意识行为和无意识行为、编码过程和解码过程以及语法规则和语用规则。
4.除语言之外,人类在长期的社会实践中还创造了许多交际工具,主要有以下三大类:文字、盲文和手语、旗语、灯语和号语。
5.跨文化交际的概念和要点:跨文化交际是指在特定的交际环境中,具有不同的文化背景的交际者使用同一种语言(母语或目的语)进行的口语交际。
主要包括四个要点:A.双方必须来自不同的文化背景B.双方必须使用同一种语言交际C.交际双方进行的是实时的口语交际D.交际双方进行的是直接的语言交际第二章文化背景与跨文化交际6.从跨文化交际的现实情况来看,影响交际的制约因素主要集中在三个方面:价值观念(文化特质的深层结构)、民族性格(文化特质的外化表现)、自然环境(文化特质的历史缘由)态度7.态度由认知、情感和意动三个范畴构成。
8.态度具有四个功能:功力实现功能、自我防御功能、价值表现功能和课题认知功能9.直觉的整体性是整体思维的第一个特点,东方人以直觉的整体性和和谐的辩证性著称于世。
10.民族中心主义:某个民族把自己当做世界的中心,把本民族的文化当做对待其他民族的参照系,它以自己的文化标准来衡量其他民族的行为,并把自己的文化与其他文化对立起来。
第三章社会环境与跨文化交际11.有效的环境不仅依赖于对文化背景的认识,也依赖于对社会环境的认识,而社会环境对交际来说实际上是广义的“交际背景”12.交际背景主要包括三个要素:交际者:社会地位是决定交际的重要情景因素交际目的:可分为文化型、职业型专业型普通型交际场景:最重要的是物理场景(分时间场景和空间场景)13.社会角色就是某一特定社会群体对某一特定社会身份的行为的期望,人们社会交往从方式到内容都在不同程度上取决于人们的角色关系。
最新跨文化交际-期末复习资料-重点笔记

Culture: Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.Objective Culture: history, religion, literature, language, food, etiquette, law, and customs.Subjective Culture: feelings and attitudes about how things are and how they should be –the concept of time, spaces, friendship, love, family, communication pattern, etc.Characteristics:Learned, transmitted from generation to generation, based on symbols, dynamic, ethnocentric.Doing Culture: It is meant to be a contrast to learning “about” culture underscores the idea that communicating across cultures is a process of making meaning, of people understanding one another so they can get to know one another, build relationships, and solve problems together. It should not be words on paper, but ideas in practice.Communication: Human communication is the process through which individuals –in relationships, groups, organizations and societies –respond to and create messages to adapt to the environment and one another.Characteristics: Dynamic and interactiveIntercultural Communication: Generally speaking, it refers to interaction between people from different cultural backgrounds, such as interactions between people from America and China, between whites and African Americans, between Hispanic and Japanese AmericansThe form of Intercultural Communicationa. Interracial communication –people from different racesb. Interethnic communications –the parties are of the same race but of different ethnic origins.c. Intercultural communication –communication between members of the sameculture, in which one or both of the participants hold dual or multiple memberships.(gay, disabled, Mexican American, African American, or female)Communication Competence (ICC competence)The cognitive component –how much one know about communication.The affective component –one’s motivation to approach or avoid communication The behavior component –the skills one has to interact competently. Perception: Perception is a cognitive process in which we attach meaning to objects, symbols, people and behavior in order to make sense of them.Pattern of Thought: The way people in a culture think influences the way they interpret strangers’ messages.World views: The grid (decentralized. This pattern does not have a fixed center) The radiating star (highly centralized. In this pattern important things are at the center and everything else radiates out from the center)The inside/ outside pattern (圈子)female maleprivate publichome market, mosque, coffee housethe outside is plain, not welcoming, even forbidding. The walls are thick to protect what is inside.highly centralized pattern: important people sit in the front middle;decentralized pattern: people sit equally.Stereotyping: People generalize to make sense of his experience. The result of the process of over generalizing based on limited or inaccurate information.The classification of stereotypes1. Negative stereotype of other cultures: Prejudice (severe prejudice)2. Positive stereotype of one’s own culture: Cultural superiority Characteristics: universal, unavoidable, stable, variable, ethnocentrismHigh context communication & Low context communicationHC culture (察言观色): Relies mainly on the physical context or the relationship for information, with little explicitly encoded.LC culture: provide most of the information in the explicit code itself.Perception: Perception is a cognitive process in which we attach meaning to objects, symbols, people and behavior in order to make sense of them.High contact and low contact culture:In high contact cultures people want to get close enough to one another and to objects to sense them in these ways.People in these countries stand closer, touch more, engage in more eye contact and speak more loudly than people do in lower-contact cultures.In a low contact cultures, people rely more on sight, and especially sight at a far distance. People are most likely to stand a certain distance away to get the whole picture, without actually feeling or sensing the other person’s body heat or subtle smell. So in low contact culture as America, one is taught not to breathe on people.However, this visual space seems unfriendly and indifferent to those from high contact cultures, which favor tactile space.When a person from a high contact culture goes to a low contact culture, he or she is likely to feel that people are cold, lack human warmth, and are indifferent and pay no attention to them.low-contact: Asia ; moderate-contact: Australia, Northern Europe, United States high-contact: South America, Mediterranean, the Arab worldLarge and smell Power Distancespower distance is an attempt to measure cultural attitudes about inequality insocial relationships.In high power distance cultures, position in a hierarchy is considered to benatural and important. People are expected to show only positive emotions toothers with high status and to display negative emotions to those with low status;tend to decrease gaze in the presence of powerful people.Low Power Distance Culture: Minimize and eliminate the differences in power and status; more emotional display, increase the amount of gaze. People believe that the differences in power between boss and workers should be reduced and not mphasized.Individualism VS CollectivismThe individualism index measures the extent to which the interests of the individual are considered to be more important than the interests of the group. People from individualist cultures are more likely to act on principles that apply to everyone, principles that are universal and apply to associates and strangers alike. Collectivists are not unprincipled, but when making decisions they tend to give a higher priority to relationships than individualists do. They expect people who are involved in a group relationship to have duties and obligations to one another. Masculinity (Toughness) VS Femininity (Tenderness)Masculinity means everyone in society embraces values that have traditionally been associated with men, that is assertiveness, competitiveness and toughness. On the feminine side of the scale we find societies in which people generally embrace values that have traditionally been labeled as feminine, that is modesty, cooperation and tenderness.Strong and weak Uncertainty AvoidanceThe Uncertainty Avoidance Index seeks to measure the extent to which people in a particular society are able to tolerate the unknowns of life. In high uncertainty avoidance countries people experience more stress and a sense of urgency as they go through their daily routines. Relationships are guided by strict rules. People from low uncertainly avoidance countries do not have a strong need to control things, people, and events by clearly defining and categorizing them. Relationships are guided by strict rules.Intercultural CommunicationIntercultural CommunicationGenerally speaking, it refers to interaction between people from different cultural backgrounds, such as interactions between people from America and China, between whites and African Americans, between Hispanic and Japanese Americans The form of Intercultural Communicationa. Interracial communication –people from different racesb. Interethnic communications –the parties are of the same race but of different ethnic origins.c. Intracultural communication –communication between members of the sameculture, in which one or both of the participants hold dual or multiple memberships.(gay, disabled, Mexican American, African American, or female)Language&CulturePeople pay attention to basic language in cross-culture communication because of the essential role these codes play in communication and they are part of object culture. The same word may stir up different associations in people under different cultural background, e.g. the word “dog”. In eastern culture, dogs are dirty, brutal and stupid. But in western culture, dogs are lovely, loyal and obedient. They are faithful friends and compassionate animals.Language reflects culture. Language expresses cultural reality, reflects the people’s attitudes, beliefs, world outlooks, etc. For example, American businessmen often encode their meanings in metaphors and images from these sports.Chinese traditional sport culture emphasizes the harmony between human beings and oneness between man and nature. It is morality, benevolence, entertainment and longevity. But western sports culture is competition and sportsmanship.Culture shock: Troublesome feelings such as depression, loneliness, confusion, inadequacy, hostility, frustration, and tension, caused by the loss of familiar cues from the home culture.U-Curuemodel:Excitement→Confusion→Frustration→Effectiveness→Appreciation。
跨文化交际知识点汇总

一、跨文化交际概论1.什么是跨文化交际跨文化交际是不同文化背景的人们之间的交际. 一个层面指不同国家和民族的人们之间的交际. 另一个层面指同一个国家或民族中, 不同性别、年龄、职业、地域的人们之间的交际.2.跨文化交际的特点是什么跨文化交际主要指人与人、面对面的交际;跨文化交际中涉及很多差异性;跨文化交际容易引起冲突;跨文化交际的误解和冲突大多属于“善意的冲突〞;跨文化交际常常引起情绪上的强烈反响;跨文化交际是一种挑战,更是一种收获.3.国际汉语教师为什么要学习跨文化交际学国际汉语教师学习跨文化交际的必要性表达在:更好地理解中国文化;建立敏锐的跨文化意识;提升文化适应能力;建立开放、宽容、尊重的文化态度;提升在不同文化环境中进行汉语教学的水平;掌握培养学习者跨文化交际水平的方法和策略.4.跨文化交际主要学习内容有哪些文化与交际;价值观与文化模式;语言交际; 非语言交际;文化身份&认同;文化适应;跨文化交际的心理因素;不同领域的跨文化交际;跨文化交际水平;跨文化交际练习.二、交际与文化1.什么是文化关于文化的定义,学界至今未有统一的定论.而作为跨文化交际的学习者,我们最关心的并不是哪位学者提出的文化定义最全面、最精确,而是哪个文化定义与跨文化交际最相关,最能表达文化与跨文化交际的关系.教材推荐跨文化交际学者Brislin(2000)的文化定义:文化是大多数说同一种语言和住在一起的人们所分享的价值和观念,这些价值和观念是世代相传的而且为人们提供对日常行为的指导.2.什么是文化要素文化要素包罗万象.其中与跨文化交际关系最为密切的是历史、宗教、社会组织、语言.理解这些文化要素,有助于我们理解文化在跨文化交际中的影响和作用.3.G. Hofstede与G.J.Hofstede(2004) 提出的文化要素包括几个层次包括象征符号、英雄人物、礼仪、价值观4个层次.4.在跨文化交际领域,常用的文化分类方法有几种分别是什么有两种文化分类的方法在跨文化交际领域最为常用.一种是客观文化与主观文化.另二种是主导文化与亚文化.5.文化有什么特点呢〔1〕文化是后天习得的.〔2〕文化是共享的,并世代相传.〔3〕大局部文化是无意识的.〔4〕文化是象征的.〔5〕文化是动态的.6.什么是交际与文化的定义相似,关于交际的定义也非常丰富和复杂.教材仅推荐与跨文化交际语用领域相关的定义.即Gudykunst& Kim〔2003〕提出的关于交际的定义:交际是编码和解码的过程,但是这种编码和解码的过程并非单纯的传递和接受过程,而是包含着意义的协商和共建.7.交际的要素是什么交际是互相交往的过程,交际的全部过程包含以下要素:传送者、信息、编码、解码、媒介、反响、噪音.8.交际有什么特点〔1〕交际是象征的〔2〕交际是动态的过程〔3〕交际涉及意义的协商和共建〔4〕交际发生在意识的各个层面.〔5〕交际是特定语境中发生的.9.文化对交际有什么影响文化从两个层面影响交际:一是从文化标准的层面,二是从个人层面.文化影响着人们的感知.首先, 文化影响人们对外部刺激的选择.其次,文化影响人们对外部刺激的分类.第三,文化影响人们对外部刺激的意义联想.最后,文化影响人们对外部刺激的解释.文化的特征值是它为行为提供指南.文化影响人们的饮食行为.文化还影响人们的衣着打扮.文化影响居住方式.文化影响人们的出行方式.文化也影响了人与人交往的方式.1.什么是价值观价值观不是实际的行为, 而是关于行为的规那么;价值观是一套关于什么是真善美的标准系统;这些规那么和标准是用来判断和指导人们的行为的;价值观不是个人的爱好或倾向,而是一种集体的文化意识.2.价值观如何分类一类是终极性价值观, 它是关于生命、生存等终极目标的价值观,另一类是工具性价值观,它是关于道德和水平的价值观.3.价值观有什么特点〔1〕价值观属于深层文化.〔2〕价值观是人们的行为指南. 〔3〕价值观既是稳定的,也是变化的.〔4〕不同文化的价值观既有相同的也有不同的成分.〔5〕价值观被违背时会引起情感上的强烈反响.4.关于价值观模式的研究具有影响力的理论是哪些1.价值取向理论〔由kluckhohn与Strodtbeck提出〕2.文化尺度〔由Hofstede提出〕3.高语境文化与低语境文化〔由Hall提出〕.5.中国文化模式有什么特点〔 1〕集体主义〔2〕以家庭为中央〔3〕尊重传统〔4〕等级观念〔5〕面子观念〔6〕重视人情6.美国文化模式有什么特点〔 1〕个体主义〔2〕平等观念〔3〕强调变化和进步〔4〕物质享受〔5〕科学与技术〔6〕工作与娱乐〔7〕竞争意识四、跨文化的语言交际1概念提要:1.萨丕尔-沃尔夫假说的含义萨丕尔-沃尔有三层含义.〔1〕不同的语言以不同的方式感知和划分世界.〔2〕一个人所使用的语言结构影响他感知和理解世界的方式.〔3〕讲不同语言的人感知世界是不同的.2.语言与价值观之间是什么关系语言与文化的关系最直接的表达是语言表达了人们对世界的看法、态度和价值取向.每种语言都拥有丰富的格言、警句和俗语.这些句子往往就是价值观的表达.3.词义与文化是什么关系在语言的各要素中,词汇与文化的关系最为密切,其对跨文化交际的影响也最为突出.语言的含义不具有普遍性,它受到文化和语境的制约.不同语言和文化的人们进行跨文化交际时,可能会由于对词语含义的误解而产生交流的障碍.4.什么叫委婉语学习它有什么意义禁忌是人类社会普遍存在的文化现象, 人们对诸如生老病死、隐私等许多方面多有避讳,因此产生了大量的委婉语. 了解不同文化中的禁忌和相应的委婉语不仅可以深入理解不同文化的价值取向,也可以防止在跨文化交际中出现不必要的误会.四、跨文化的语言交际2概念提要:1.礼貌原那么包括哪些准那么〔1〕得体准那么〔2〕慷慨准那么〔3〕赞扬准那么〔4〕谦虚准那么〔5〕一致准那么〔6〕同情准那么.2.中国人的礼貌特征包括哪些〔1〕贬己尊人〔2〕称呼准那么〔3〕文雅准那么〔4〕求同准那么〔5〕德、言、行准那么.3.礼貌策略的使用受到什么因素的制约〔1〕说话人与听话人之间的权力距离〔2〕说话人与听话人之间的社会距离〔3〕言语行为的强加程度4.什么是交际风格交际风格是指说话的特点.5.在跨文化交际领域中,常见的交际风格包括哪些〔1〕直接与间接的交际风格〔2〕谦虚与自信的交际风格〔3〕归纳与演绎的交际风格五、跨文化的非语言交际概念提要:1.什么是非言语交际非言语交际不包括语言,而是包括了各种非语言的交际行为;非语言交际具有互动性,涉及信息的发出者和接受者的编码和解码过程;非言语交际是在特定情境中产生的,与语境有密切关系;非语言交际可能是有意的,也可能是无意的.2.非语言交际的功能有哪些〔 1〕传达真实的内在感情〔2〕营造交际印象〔3〕进行会话治理3.非语言交际与语言交际是什么关系非语言交际对语言信息起着重复、补充、代替、标准和否认等作用.4.体态语包括哪些人们的外貌服饰、面部表情、眼神交流、手势、姿势以及身体接触都是体态语,都参与了交际,是非语言交际的一局部.5.时间观念与文化之间有什么联系时间观念是非语言交际的重要维度, 也是价值观的表达.6.什么是单时制文化其特点是什么单时制文化中的时间是线性的,可以向前延伸到未来,向后延伸到过去.单时制文化的人们通过方案和预约来限制时间,在一段时间内只做一件事,强调准时、预约和最后期限.7.什么是多时制文化其特点是什么多时制文化并不把时间看做是线性的.多时制文化中的人认为时间围绕着生活,在同一时间内可以做多件事情.工作常常被打断,方案也常改变.身处多时制文化中的人,维系人际关系和谐远比遵守时间重要.8.人们对于空间的利用与文化之间有什么联系空间利用也是非语言交际的重要内容.空间利用方式表达了特定文化中人际关系的特点.六、文化适应概念提要:1.文化适应策略有哪些同化、别离、融合以及边缘化.2.文化适应是一个复杂、动态的开展过程.短期旅居者的跨文化适应过程分为哪几个阶段蜜月期、挫折期、恢复期和适应期.3.焦虑处理理论认为什么因素影响跨文化适应个体性格因素、社会支持、性别、民族、处理文化适问题的策略等.4.什么是文化休克文化休克是一种因失去了熟悉的社会交往符号而产生的心理焦虑.5.应对文化休克可采取什么策略应对呢广交朋友,建立良好人际关系;学习目的国的语言;了解目的文化的知识;做自己感兴趣的事情;参加社会文化活动;改变自己的思维.6.什么是文化适应假说第二语言教学领域的学者很早注意到了文化适应与第二语言学习的关系.Schuman(1986跟出了文化适应假说〞.他认为, 学习者只有适应了第二文化以后才能习得第二语言,文化适应的程度决定第二语言学习的程度.7.Schuman(198觎出的社会距离的概念是什么社会距离指的是学习者的原有文化与目的语文化之间的差异程度.七、跨文化的人际交往概念提要:1.人际关系与文化的联系表达在哪几方面不同文化间的朋友关系、人情关系、工作关系、与陌生人之间的关系都受到文化的影响.2.交往习俗与文化之间有什么联系在社会交往中,人们需要遵循社交礼仪和规那么,而这些规那么会因文化而异.一种文化中得体、礼貌的规那么到了另一种文化中可能是不得体的,甚至还造成了冒犯.了解不同文化的社交习俗和礼仪,对提升跨文化交际的有效性和得体性是非常有必要的.3.公共礼仪与文化之间有什么联系遵守公共秩序和礼仪是现代人的基本素养,也是一个国家文明程度的表达. 在跨文化交往中,了解和遵守不同文化的公共礼仪非常重要.不遵守公共礼仪会给人留下负面的印象,甚至引起跨文化交往中的冲突.八、跨文化人际交际的心理与态度概念提要:1.什么是刻板印象刻板印象又作成见〞与谊型观念〞,是指一个群体成员特征的概括性看法.2.刻板印象有什么特点〔1〕刻板印象是人们正常思维的一局部.〔2〕刻板印象是文化的一局部.〔3〕刻板印象的最大局限是以偏概全,无视个体差异.3.如何克服刻板印象〔1〕意识到刻板印象的存在.〔2〕改变懒惰和简化的思维习惯.〔3〕扩大与不同文化的人的接触范围.〔4〕试图寻找充分的证据和例外的情况.〔5〕对于来自其他文化的个人的行为的描述,应采用表达性语言,而不是对这一文化群体进行评价和简单概括.4.什么是偏见偏见是对一个群体的成员建立在错误而僵化的概括根底上的负面感情5.如何克服偏见〔1〕坦诚面对自己的偏见.〔2〕扩大与不同文化的人的接触范围.〔3〕参加课程学习和培训.〔4〕在交际中防止使用带有偏见或歧视色彩的表达方式,特别是对弱势群体要注意使用委婉而礼貌的称呼.6.什么是种族中央种族中央指的是在思考和评价别的文化时,把自己的文化放在一切事物的中央位置,并且以自己文化的框架作为衡量的标准.7.什么是文化相对主义文化相对主义是与种族中央主义相对的概念.它最早由美国著名人类学家弗朗兹博厄斯所倡导.其包括两个方面的内容.第一, 每种文化都有自己长期形成的独特历史, 其形态并无上下之分;第二,任何一个民族都有自己的社会思想、世界观和道德观,人们不应该用自己的一套标准来衡量其它民族的文化.。
跨文化交际重点梳理
`重点1Definition of cultureCulture is the total accumulation of beliefs, customs, values, institutions and communication patterns that are shared, learned and passed through the generations in an identifiable group of people.重点2Characteristics of culture(10)1、Culture is sharedCulture is a system of shared values beliefs or patterns of behaviors held in a group ,organization or society.It is not property of any individual.2、culture is cumulativeHuman beliefs, arts etc. are results of many generations.Every generations can discover the new things.The new knowledge are added to what was learned in previous generations.3、culture is learnedCulture is not inherent with any people.Culture can not be genetically and automatically passed down文档Word`from previous generations.And it should be taught and learned by people.4、culture is adaptiveCulture is created by humans. Humans have to adapt the environment . thus is in development bears the trait of being adaptive 5、culture is dynamicAt the same time that new culture are added, and the old ones are lost because they are no longer useful.6、culture is symbolicSymbols generally serve as communicative tools for a multitude purposes, on a persons as well as culture level.7 、culture is relationalCulture is an organic whole. All the components of culture are interlinked.8 、culture is implicit and explicitSome layers culture are easy to be observe, like eating , dressing, talking. But the ideas underlying the behaviors are generally hard to know. Many scholars label the culture as iceberg.文档Word`culture is universal 9、culture is diversified、10Hall's dimensions3重点High contextHigh-context communication relies heavily on nonverbal, contextual and shared cultural meanings.The meanings are not fully expressed.re determined by “how”things are said , rather than “what”Meanings ais said.阿拉伯欧洲东部和南部日本CollectivismLow contextVerbal codes rather than the information impliesClear straight and to-the-point communication美国德国斯堪的纳维亚IndividualismMonochromic cultureDo one thing at one time, Concentrate on the job, take time seriously, 文档Word`low-context and need information, commit to the job, religiously to the plans, not disturbing others, seldom borrow or lend things, emphasize promptnessPolychromic cultureDo many things at once, subject to interruptions, consider timecommitments an objective to be achieved, high-context and already haveinformation. Change plans often. Emphasize the relationships.重点4Triandis's individualism & collectivismIndividualismFosters independence and individual achievement,Promotes self-expression ,personal choice, individual thinking Associated with egalitarian relationships and flexibility in roles Understand the physical world as knowable apart of human life CollectivismInterdependence and group successPromotes adherence to normsAssociated with stable, hierarchical rolesShared property, group ownership文档Word`重点5Elements of communication Source (sender)EncodingMessageMedium(channel)ReceiverDecodingResponseFeedback重点6Grice's cooperative principle Quantity maximMake your contribute as informative as is required for the current purpose of exchange.Do not make your contribution more information than is required. (量的准则——话语提供充分而不多余的信息)Quality maximMake your contribution is ture(质的准则——话语的容是真实的)文档Word`Relation maximBe relevant(关系准则——话语与话题有关,即与所要实现的意图有关)Manner maximBe perspicuousAvoid obscurity of expressionAvoid ambiguityDe brief and orderly(方式准则——说话要清楚明白、简洁而有条理)重点7Brown & levinson's face theory Face is something that is emotionally invested, can be lost, maintained, or enhanced, and must be often attended to in communication People cooperate while maintaining face in interaction.Face theory : face threatening acts (FTAs)Politeness strategiesPoliteness strategies: bald on-record赤裸裸的公开实行面子威胁行为不使用补救措施off-record indirect strategy 非公开的实行面子威胁行为negative politeness消极礼貌策略Positive politeness积极礼貌策略文档Word`Face: negative facePositive face重点8Thought patternsField dependence场依存性Holistic thinking eastern peoplePerspective of the whole, all the relevant parts take into account.Easily influence by othersField independence场独立性Analytic thinking western peopleDivinding the whole into parts to analyze the features or relations between the partsHardly influence by othersEastern: field-dependence, holistic thinking, high-context Western: field-independence, analytic thinking, low-context文档Word`重点9Phases of negotiation Preparation 准备Non-task sounding 非任务测探Task-oriented exchangePersuasion 劝说ConcessionConclusion重点10Components of a brandBrand name 品牌名称(产品)Brand mark 品牌标志(产品)Trade name商号(公司名字)Trade mark 品牌商标重点11SWOT analysisStrengthsWeaknessesOpportunitiesThreats文档Word`重点12Intercultural advertising strategies Standardization strategyConvey and extend the same advertising message to different markets and culturesKey point:Deal with the different markets using the same massageExample:MarlboroPhilips优点:reinforce the corporate imageSaving energyBe convenient to manage compared with several ads缺点: unlikely to be adaptive without change to all foreign culture Result in misunderstanding or conflict even ruin a business Localization strategyStresses the specialties of the local market and adaptation to the local market environment文档Word`重点13Three meaning layers of adsthe surface meaningthe intended meaningthe cultural meaning文档Word。
跨文化交际学概论(重点知识点)
跨文化交际学概论第一章:两个重要概念:文化(culture),交际(communicate):1.不同的文化定义(涉及内容十分广泛,不同研究者有不同定义)广义文化:指人类社会实践过程中所获得的物质、精神的生产能力和创造的物质、精神财富的总和。
狭义文化:精神生产能力和精神产品,包括一切社会意识形式;自然科学、技术科学、社会意识形式。
英国人类学家泰勒1871年在《原始文化》中提到的定义影响很大。
综上:是人类社会创造的财富,包括食物、器具,也包括信念、价值观、习俗、知识。
可分为物质文化、制度文化和观念文化。
特性:人类独有;来自后天习得;大部分存在于人的潜意识;是行动的指南;动态,与一定历史时期相联系。
2.交际与传播交际就是人与人之间的往来交际活动。
交际就是传播,主要指人际间进行的直接或间接的信息交流和沟通和沟通活动3.传播与跨文化交际传播:普通的存在的现象;动态行为;信息的流动过程。
含义:人们应用符号并借助媒介交流信息的行为与过程;人与人之间直接交往活动;通过媒介进行的信息交流与沟通活动。
人类传播的发展:信息符号传播:有限的声音、体语符号、其它符号、实物口语传播:口语产生后进行的传播活动;新闻、历史、文学、传说、神话等混在一起文学传播:象形文字【古埃及纸草文字、古印度印章文字、苏美尔人楔形文字、中国甲骨文】媒介传播:印刷媒介【报纸、杂志、书籍】,电子媒介【广播、电视】,网络媒介【网络、数字化】传播类型:非人类传播与人类传播【人内传播、人际传播、组织传播、大众传播】传播模式:是对客观事物的内外部机制的直观而简洁的描述。
理论的简化形式,可以向人们提供客观事物的整体信息传播中的障碍:主要来自社会系统,即不同文化传统和背景导致的传播沟通障碍。
有语言障碍、非语言障碍、心理障碍、理念障碍跨文化交际伴随人类产生发生出现;不同民族相互接触与融洽的结果;交通和通讯工具的发展促进跨文化交际的发展含义:具有不同文化背景的人们之间进行的交际往来或信息传播与沟通活动范围:除国别文化研究外,还应对地区、阶层、职业、年龄、性别等方面的文化差异进行研究和探讨研究层面:不同民族、国家主流文化间的跨文化交际;亚文化间的跨文化交际;地区文化间的跨文化交际;小群体文化的跨文化交际文化在跨文化交际中的地位:是跨文化交际的核心;文化的复杂性影响跨文化研究;文化涵盖历史与现实、实物与制度及观念、稳定性与能动性、群体特点与地区及个体差异影响跨文化交际的主要因素:民族的历史与传统、宗教思想、价值观念、社会组织形式、风俗习惯、政治制度、社会发展阶段第二章:文化感知与价值观一、文化感知感知1、感觉:感官对刺激对象个别属性的直接反映,最简单的心理过程2、知觉:根据感觉所获信息作出的心理反应。
跨文化交际-期末复习资料-重点笔记
Culture: Culture is the total accumulation of beliefs, customs, values, behaviors, institutions and communication patterns that are shared, learned and passed down through the generations in an identifiable group of people.Objective Culture: history, religion, literature, language, food, etiquette, law, and customs.Subjective Culture: feelings and attitudes about how things are and how they should be –the concept of time, spaces, friendship, love, family, communication pattern, etc.Characteristics:Learned, transmitted from generation to generation, based on symbols, dynamic, ethnocentric.Doing Culture: It is meant to be a contrast to learning “about” culture underscores the idea that communicating across cultures is a process of making meaning, of people understanding one another so they can get to know one another, build relationships, and solve problems together. It should not be words on paper, but ideas in practice.Communication: Human communication is the process through which individuals –in relationships, groups, organizations and societies –respond to and create messages to adapt to the environment and one another.Characteristics: Dynamic and interactiveIntercultural Communication: Generally speaking, it refers to interaction between people from different cultural backgrounds, such as interactions between people from America and China, between whites and African Americans, between Hispanic and Japanese AmericansThe form of Intercultural Communicationa. Interracial communication –people from different racesb. Interethnic communications –the parties are of the same race but of different ethnic origins.c. Intercultural communication –communication between members of the sameculture, in which one or both of the participants hold dual or multiple memberships.(gay, disabled, Mexican American, African American, or female)Communication Competence (ICC competence)The cognitive component –how much one know about communication.The affective component –one’s motivation to approach or avoid communication The behavior component –the skills one has to interact competently. Perception: Perception is a cognitive process in which we attach meaning to objects, symbols, people and behavior in order to make sense of them.Pattern of Thought: The way people in a culture think influences the way they interpret strangers’ messages.World views: The grid (decentralized. This pattern does not have a fixed center) The radiating star (highly centralized. In this pattern important things are at the center and everything else radiates out from the center)The inside/ outside pattern (圈子)female maleprivate publichome market, mosque, coffee housethe outside is plain, not welcoming, even forbidding. The walls are thick to protect what is inside.highly centralized pattern: important people sit in the front middle;decentralized pattern: people sit equally.Stereotyping: People generalize to make sense of his experience. The result of the process of over generalizing based on limited or inaccurate information.The classification of stereotypes1. Negative stereotype of other cultures: Prejudice (severe prejudice)2. Positive stereotype of one’s own culture: Cultural superiority Characteristics: universal, unavoidable, stable, variable, ethnocentrismHigh context communication & Low context communicationHC culture (察言观色): Relies mainly on the physical context or the relationship for information, with little explicitly encoded.LC culture: provide most of the information in the explicit code itself.Perception: Perception is a cognitive process in which we attach meaning to objects, symbols, people and behavior in order to make sense of them.High contact and low contact culture:In high contact cultures people want to get close enough to one another and to objects to sense them in these ways.People in these countries stand closer, touch more, engage in more eye contact and speak more loudly than people do in lower-contact cultures.In a low contact cultures, people rely more on sight, and especially sight at a far distance. People are most likely to stand a certain distance away to get the whole picture, without actually feeling or sensing the other person’s body heat or subtle smell.So in low contact culture as America, one is taught not to breathe on people.However, this visual space seems unfriendly and indifferent to those from high contact cultures, which favor tactile space.When a person from a high contact culture goes to a low contact culture, he or she is likely to feel that people are cold, lack human warmth, and are indifferent and pay no attention to them.low-contact: Asia ; moderate-contact: Australia, Northern Europe, United States high-contact: South America, Mediterranean, the Arab worldLarge and smell Power Distancespower distance is an attempt to measure cultural attitudes about inequality insocial relationships.In high power distance cultures, position in a hierarchy is considered to benatural and important. People are expected to show only positive emotions toothers with high status and to display negative emotions to those with low status;tend to decrease gaze in the presence of powerful people.Low Power Distance Culture: Minimize and eliminate the differences in power and status; more emotional display, increase the amount of gaze. People believe that the differences in power between boss and workers should be reduced and not mphasized.Individualism VS CollectivismThe individualism index measures the extent to which the interests of the individual are considered to be more important than the interests of the group. People from individualist cultures are more likely to act on principles that apply to everyone, principles that are universal and apply to associates and strangers alike. Collectivists are not unprincipled, but when making decisions they tend to give a higher priority to relationships than individualists do. They expect people who are involved in a group relationship to have duties and obligations to one another. Masculinity (Toughness) VS Femininity (Tenderness)Masculinity means everyone in society embraces values that have traditionally been associated with men, that is assertiveness, competitiveness and toughness. On the feminine side of the scale we find societies in which people generally embrace values that have traditionally been labeled as feminine, that is modesty, cooperation and tenderness.Strong and weak Uncertainty AvoidanceThe Uncertainty Avoidance Index seeks to measure the extent to which people in a particular society are able to tolerate the unknowns of life. In high uncertainty avoidance countries people experience more stress and a sense of urgency as they go through their daily routines. Relationships are guided by strict rules. People from low uncertainly avoidance countries do not have a strong need to control things, people, and events by clearly defining and categorizing them. Relationships are guided by strict rules.Intercultural CommunicationIntercultural CommunicationGenerally speaking, it refers to interaction between people from different cultural backgrounds, such as interactions between people from America and China, between whites and African Americans, between Hispanic and Japanese Americans The form of Intercultural Communicationa. Interracial communication –people from different racesb. Interethnic communications –the parties are of the same race but of different ethnic origins.c. Intracultural communication –communication between members of the sameculture, in which one or both of the participants hold dual or multiple memberships.(gay, disabled, Mexican American, African American, or female)Language&CulturePeople pay attention to basic language in cross-culture communication because of the essential role these codes play in communication and they are part of object culture. The same word may stir up different associations in people under different cultural background, e.g. the word “dog”. In eastern culture, dogs are dirty, brutal and stupid. But in western culture, dogs are lovely, loyal and obedient. They are faithful friends and compassionate animals.Language reflects culture. Language expresses cultural reality, reflects the people’s attitudes, beliefs, world outlooks, etc. For example, American businessmen often encode their meanings in metaphors and images from these sports.Chinese traditional sport culture emphasizes the harmony between human beings and oneness between man and nature. It is morality, benevolence, entertainment and longevity. But western sports culture is competition and sportsmanship.Culture shock: Troublesome feelings such as depression, loneliness, confusion, inadequacy, hostility, frustration, and tension, caused by the loss of familiar cues from the home culture.U-Curuemodel:Excitement→Confusion→Frustration→Effectiveness→Appreciation。
跨文化交际期末复习资料知识点总结详细
Intercultural communication in English1. Globalization (what & why)1)Dictionary: to organize or establish worldwide2)Wiki: Globalization refers to the increasingly global relationships of culture, people andeconomic activity.3)Globalization refers to the establishment of a world economy, in which national borders arebecoming less and less important as transnational corporations, existing everywhere and nowhere, do business in a global market.4)Globalization refers to “time-spaces compression”. That is, the way in which the worldappears to be getting smaller. (Reasons: the increasing global mobility of people; the impact of new electronic media on human communications)5)At the same time, people all over the world are faced with the same environmental issuesthat affect all cultures.6)Global instability stems from clashes between cultures as humankind createscatastrophes(灾难) that are far worse than natural disasters.7)Culture interdependence: people from different cultures attempt to get along with eachother and try to decrease conflicts.Driving force: technology, particularly telecommunications, computers2. Culture1)People who are raised or live in a particular place probably speak the same language, holdmany of the same values, and communicate in similar ways.2)the group of people who share the same ancestry3)commodities or products that are internationally exported and imported4) a particular way to satisfy our human needs. Maslow: physiological, safety, belongingness,esteem, self-actualization5)The coherent learned, shared view of a group of people about life’s concerns that rankswhat is important, furnishes attitudes about what things are appropriate and dictates behavior.6)Culture is coherent, learned, the view of a group of people, ranks what is important,furnishes attitudes2.1 elements of communication1)Context: the interrelated conditions of communication(aspects: physical settings, historical,psychological, culture)2)Participants: the participants in communication play the roles of sender and receiver,sometimes of the messages simultaneously.3)Messages: elements: meanings, symbols, encoding and decoding.4)Channels: a channel is both the route traveled by the message and the means oftransportation.5)Noise: noise is any stimulus, external or internal to the participants, that interferes with thesharing of meaning. They include: external noise, internal noise, semantic noise6)Feedback: some kind of verbal or nonverbal response3. Different lands, different friendships1)European: friendship is quite sharply distinguished from other, more casual relations, and isdifferently related to family life.2)American: a friendship may be superficial, casual, situational or deep and enduring.3)French: F is one to one relationship that demands a keen awareness of the other person’sintellect, temperament and particular interests; friends generally are of the same sex;disagreement and argument are the breath of live; compartmentalized (a man play chess with a friend for years without knowing his political opinion)4)Germany: F is much more articulately a matter of feeling; friends are brought to the family;disagreement on any subject that matters to both is a tragedy.5)English: F is based on shared activity, and are formed outside the family circle.4. Comparing and contrasting culturesFrederick:Human nature orientation; man-nature orientation; time orientation; activity orientation; social orientationKluckhohns and Strodtbeck:Human nature; relationship of man to nature; sense of time; activity; social relationships4.1Cultural dimensions (Geert Hofstede)Individualism versus collectivismUncertainty avoidancePower distanceMasculinity versus femininityLong-term versus short-term orientation5. High & low context culturesAdding: from wikipediaLow context culture and the contrasting "high context culture" are terms presented by the anthropologist Edward T. Hall in his book Beyond Culture. Low context culture refers to a culture’s tendency not to cater towards in-groups. An "in-group" is defined by the authors as being a discrete group having similar experiences and expectations, from which, in turn, inferences are drawn. Low context cultures, such as Germany or the United States make much less extensive use of such similar experiences and expectations to communicate. Much more is explained through words or verbalization, instead of the context.High context culture and the contrasting "low context culture" are terms presented by the anthropologist Edward T. Hall in his 1976 book Beyond Culture. It refers to a culture's tendency to use high context messages over low context messages in routine communication. This choice of communication styles translates into a culture that will cater to in-groups, an in-group being a group that has similar experiences and expectations, from which inferences are drawn. In a high context culture, many things are left unsaid, letting the culture explain. Words and word choice become very important in higher context communication, since a few words can communicate a complex message very effectively to an in-group (but less effectively outside that group), while in a lower context culture, the communicator needs to be much more explicit and the value of a single word is less important.6. How is language related to culture?1)Culture and language are intertwined and shape each other.2)Culture influences language by way of symbols and rules for using those symbols, as well asour perceptions of the universe.3)All languages have social questions and information questions. The meaning comes out ofthe context, the cultural usage.4)Language reflects cultural values.5)Sometimes different cultures use identical words that have rather different meanings. Theresults can be humorous, annoying, or costly, depending on the circumstances.6)Even if two people from different cultures can speak a common language, they maymisinterpret the cultural signals.7)To summarize, in the culture itself, language-and-culture is embedded in cultural products,practices, perspectives, communities, and persons. One reflects the other, and they are best seem as joined. Language , as a product of culture, is infused with culture.7. The sapir-whort hypothesis8. Nonverbal communication (what)Nonverbal communication is usually understood as the process of communication through sending and receiving wordless,(mostly visual) messages between people. Messages can be communicated through gestures and touch, by body language or posture, by facial expression and eye contact. Nonverbal messages could also be communicated through material exponential; meaning, objects or artifacts (such as clothing, hairstyles or architecture). Speech contains nonverbal elements known as paralanguage, including voice quality, rate, pitch, volume, and speaking style, as well prosodic features such as rhythm, intonation, and stress. Likewise, written texts have nonverbal elements such as handwriting style, spatial arrangement of words, or the physical layout of a page. However, much of the study of nonverbal communication has focused on face-to-face interaction, where it can be classified into three principal areas: environmental conditions where communication takes place, physical characteristics of the communicators, and behaviors of communicators during interaction.I.e. voices, handshakes, hand gestures, eyes movement, face expressions (smile, laugh),touching behaviorIt is governed by culture.Functions: repeating, complementing, substituting, regulating, and contradicting.9. Social timethe peculiarities of the Past-Present-Future in social processes, and their unbreakable connection.10. Improving intercultural communication1)To begin with your own culture, regardless of what that culture might be.2)To identify those attitudes, prejudices, and opinions that we all carry around and that biasthe way the world appears to us.3)To learn to recognize your communication style.Advices:1)Both parties involved in intercultural communication should seek a common language andattempt to understand cultural differences in using the language.2)To develop empathy - be able to see things from the point of view of others so that we canbetter know and adjust to the other people.3)To be flexible when deciding on how to present yourself to another person.。
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精品文档Culture: Culture is the total accumulation of beliefs, customs, values, behaviors, down and passed are shared, learned institutions and communication patterns that through the generations in an identifiable group of people.law, food, etiquette, religion, literature, language, Objective Culture: history,and customs.are and how they feelings and attitudes about how things Subjective Culture: communication family, spaces, friendship, love, concept should be –the of time, pattern, etc.Learned, transmitted from generation to generation, based on :Characteristics symbols, dynamic, ethnocentric.It is meant to be a contrast to learning “about”culture underscores Doing Culture: of meaning, process of making communicating across cultures is a the idea thatbuild another, know one so they can get to another people understanding one relationships, and solve problems together. It should not be words on paper, but ideas in practice.individuals which process through Communication: Human communication is the respond to and create messages ––in relationships, groups, organizations and societiesto adapt to the environment and one another.Dynamic and interactiveCharacteristics:interaction between : Communication Generally speaking, it refers to Interculturalpeople from different cultural backgrounds, such as interactions between people from Hispanic and whites and African Americans, between America and China, between Japanese AmericansThe form of Intercultural Communicationpeople from different racesa. Interracial communication –different but of the same race Interethnic communications –the parties are of b. ethnic origins.samethe between members of c. Intercultural communication –communication multiple or hold dual or both of the participants one culture, in which)(gay, disabled, Mexican American, African American, or munication Competence (ICC competence)how much one know about communication.The cognitive component –The affective component –one's motivation toapproach or avoid communicationthe skills one has to interact competently.The behavior component –: Perception is a cognitive process in which we attach meaning to objects, Perception symbols, people and behavior in order to make sense of them.they way influences the think The way people in a culture Thought: Pattern of interpret strangers' messages.World views: The grid (decentralized. This pattern does not have a fixed center)importantpattern centralized. (highly In this The radiating starthings are at the center and everything else radiates out from the center)) 圈子The inside/ outside pattern (male femalepublicprivate精品文档.精品文档home market, mosque, coffee housethe outside is plain, not welcoming, even forbidding. The walls are thick toprotect what is inside.highly centralized pattern: important people sit in the front middle; decentralized pattern: people sit equally.Stereotyping: People generalize to make sense of his experience. The result of the process of over generalizing based on limited or inaccurate information.The classification of stereotypes1. Negative stereotype of other cultures: Prejudice (severe prejudice)2. Positive stereotype of one's own culture: Cultural superiority Characteristics: universal, unavoidable, stable, variable, ethnocentrismHigh context communication & Low context communicationHC culture (察言观色): Relies mainly on the physical context or the relationshipfor information, with little explicitly encoded.LC culture: provide most of the information in the explicit code itself. Perception: Perception is a cognitive process in which we attach meaning to objects, symbols, people and behavior in order to make sense of them.High contact and low contact culture:In high contact cultures people want to get close enough to one another and to objects to sense them in these ways.People in these countries stand closer, touch more, engage in more eye contact and speak more loudly than people do inlower-contact cultures.In a low contact cultures, people rely more on sight, and especially sight at afar distance. People are most likely to stand a certain distance away to get thewhole picture, without actually feeling or sensing the other person's body heat or subtle smell. So in low contact culture as America, one is taught not to breatheon people.However, this visual space seems unfriendly and indifferent to those from high contact cultures, which favor tactile space.When a person from a high contact culture goes to a low contact culture, he orshe is likely to feel that people are cold, lack human warmth, and are indifferentand pay no attention to them.low-contact: Asia ; moderate-contact: Australia, Northern Europe, United States high-contact: South America, Mediterranean, the Arab world精品文档.精品文档Large and smell Power Distancespower distance is an attempt to measure cultural attitudes about inequality insocial relationships.In high power distance cultures, position in a hierarchy is considered to be natural and important. People are expected to show only positive emotions to others with high status and to display negative emotions to those with low status; tend to decrease gaze in the presence of powerful people.Low Power Distance Culture: Minimize and eliminate the differences in power and status; more emotional display, increase the amount of gaze. People believe that the differences in power between boss and workers should be reduced and not mphasized.Individualism VS CollectivismThe individualism index measures the extent to which the interests of the individual are considered to be more important than the interests of the group. People from individualist cultures are more likely to act on principles that apply to everyone, principles that are universal and apply to associates and strangers alike. Collectivists are not unprincipled, but when making decisions they tend to give a higher priority to relationships than individualists do. They expect people who are involved in a group relationship to have duties and obligations to one another. Masculinity (Toughness) VS Femininity (Tenderness)Masculinity means everyone in society embraces values that have traditionally been associated with men, that is assertiveness, competitiveness and toughness. On the feminine side of the scale we find societies in which people generally embrace values that have traditionally been labeled as feminine, that is modesty, cooperation and tenderness.Strong and weak Uncertainty AvoidanceThe Uncertainty Avoidance Index seeks to measure the extent to which people in a particular society are able to tolerate the unknowns of life. In high uncertainty avoidance countries people experience more stress and a sense of urgency as they go through their daily routines. Relationships are guided by strict rules. People from low uncertainly avoidance countries do not have a strong need to control things, people, and events by clearly defining and categorizing them. Relationships are guided by strict rules.精品文档.精品文档Intercultural CommunicationIntercultural CommunicationGenerally speaking, it refers to interaction between people from different cultural backgrounds, such as interactions between people from America and China, between whites and African Americans, between Hispanic and Japanese AmericansThe form of Intercultural Communicationa. Interracial communication –people from different racesb. Interethnic communications –the parties are of the same race but of different ethnic origins.c. Intracultural communication –communication between members of the same culture, in which one or both of the participants hold dual or multiple memberships.(gay, disabled, Mexican American, African American, or female)Language&CulturePeople pay attention to basic language in cross-culture communication because of theessential role these codes play in communication and they are part of object culture. The same word may stir up different associations in people under different cultural background, e.g. the word “dog”. In eastern culture, dogs are dirty, brutal and stupid. But in western culture, dogs are lovely, loyal and obedient. They are faithful friends and compassionate animals.Language reflects culture. Language expresses cultural reality, reflects the people's attitudes, beliefs, world outlooks, etc. For example, American businessmen often encode their meanings in metaphors and images from these sports.Chinese traditional sport culture emphasizes the harmony between human beings and oneness between man and nature. It is morality, benevolence, entertainment and longevity. But western sports culture is competition and sportsmanship.Culture shock: Troublesome feelings such as depression, loneliness, confusion, inadequacy, hostility, frustration, and tension, caused by the loss of familiar cues from the home culture.U-Curuemodel:Excitement→Confusion→Frustration→Effectiveness→Appreciation精品文档.。