亨利.福特的T车-趣味英语.doc
福特T型车
福特汽车公司由亨利·福特先生创立于1903年，是世界 上最大的汽车企业之一。1908年，福特汽车公司生产出 世界上第一辆属于普通百姓的汽车——T型车，世界汽 车工业革命就此开始。1913年，福特汽车公司又开发出 了世界上第一条流水线，这一创举使T型车一共达到了 1,500万辆，缔造了一个至今仍未被打破的世界记录。 福特先生为此被尊为“为世界装上轮子”的人。1999年，
威胁：其他汽车品牌进入市场，竞争压力加大，竞争对 手正在以更低的价格生产更加舒适和更加新颖的汽车T 型车不断失去市场份额，简单而又千遍一律的T型车虽 然廉价，但它已经不能满足消费者的需求，油价上升， 经济疲软，成本上升，T型车面临着前所未有的挑战
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根据以上分析对T型车失败的总结
总结：T型车体现了福特公司传统营销观念中的生产观 念。因为从案例可以看出，福特公司当时一直致力于 提高生产效率，降低产品成本，而这正是遵循生产观 念的企业的主要任务。可惜曾经创造辉煌的T型车还是 退出了历史的舞台
《财富》杂志将他评为“二十世纪商业巨人”以表彰他
和福特汽车公司对人类工业发展所作出的杰出贡献。亨 利·福特先生成功的秘诀只有一个：尽力了解人们内心
的需求，用最好的材料，由最好的员工，为大众制造人 人都买得起的好车。
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福特T型车SWOT分析
优势：价格低廉，美国人称为“最便宜的小汽车”特的 特点是结构紧凑、设计简单、坚固、容易驾驶。福特工 程师建立了全新优化流水装配线。新生产线使T型车的 生产效率大大提高，在销售上福特采取高薪推动策略
劣势：缺乏持续的创新，颜色单一，仍然坚持以生产为 中心的观念，随着时代的发展，T型车的老化而逐渐失 去优势
202ห้องสมุดไป่ตู้/4/8
高中英语作文-亨利-福特(Henry Ford)
高中英语作文亨利:福特(Henry Ford)亨利·福特尽管亨利·福特的名字和大生产的概念相连，但他在劳工保护上得到同样的赞誉，因为他早在1913年便实行了用今天的标准来衡量依然是先进的标准。
安全措施得到改进，日工作时间从当时普遍的10或12小时减少到8小时。
为了适应更短的日工作时间，整个工厂从双班变成了三班。
而且，病假和改善了的工伤医疗得以制度化。
福特汽车公司是最早建立技术学校来培训专门技工和为移民开设英语学校的工厂之一。
公司甚至为雇佣残疾人和有前科的人而作出了一些努力。
最受广泛称赞的革新是实行五美元一天的最低工资。
其目的是招收和留住那些最好的技工并阻碍工会的发展。
福特从效率和利润分享的角度来解释这项新的工资政策。
他也提到这样一个事实，他的员工可以买他们生产的汽车--这实际上是为其产品另开辟了一个市常为了够资格得到最低工资，员工必须建立一个得体的家庭并显示出良好的个人习惯，包括节制、俭盛勤勉和可靠。
虽然有人批评福特过多地干涉了员工的私人生活，但毫无疑问，在移民们被用恶劣的方式剥削的时代，亨利·福特却帮助了许多人在美国扎下根来。
although henry ford’s name is closely associated with the concept of mass production, he should receive equal credit for introducing labor practices as early as 1913 that would be considered advanced even by today’s standards. safety measures were improved, and the work day was reduced to eight hours, compared with the ten-or twelve-hour day common at the time. in order to accommodate the shorter work day, the entire factory was converted from two to three shifts.in addition, sick leaves as well as improved medical care for those injured on the job were instituted. the ford motor company was one of the first factories to develop a technical school to train specialized skilled laborers and an english language school for immigrants. some efforts were even made to hire the handicapped and provide jobs for former convicts.the most widely acclaimed innovation was the five-dollar-a-day minimum wage that was offered in order to recruit and retain the best mechanics and to discourage the growth of labor unions. ford explained the new wage policy in terms of efficiency and profit sharing. he also mentioned the fact that his employees would be able to purchase the automobiles that they produced -- in effect creating a market for the product. in order to qualify for the minimum wage, anemployee had to establish a decent home and demonstrate good personal habits, including sobriety, thriftiness, industriousness, and dependability. although some CRIticism was directed at ford for involving himself too much in the personal lives of his employees, there can be no doubt that, at a time when immigrants were being taken advantage of in frightful ways, henry ford was helping many people to establish themselves in america.。
亨利福特 英文介绍
Ford resigned from the Edison Company and founded the
Detroit Automobile Company on August 5, 1899.However, the company was not successful and was dissolved soon.His second company——the Henry Ford,his racing cars are the main products.He even won the game by driving his own car on
Born:July 30, 1863
Died:April 7, 1947 (aged 83)
Nationality:American Occupation:Founder of Ford Motor Company
In 1891, Ford became an engineer with the Edison Illuminating Company. After his promotion to Chief Engineer in 1893, he had enough time and money to devote attention to his personal experiments on gasoline engines. These experiments culminated in 1896 with the completion of a self-propelled vehicle which he named the Ford Quadricycle.
automobile experimentation.
Encouraged by Edison, Ford designed and built a second vehicle, completing it in 1898.
新概念英语背诵短文：Henry Ford(亨利·福特)
新概念英语背诵短文：Henry Ford(亨利·福特)新概念英语背诵短文：Henry Ford(亨利·福特)Although Henry Ford’s name is closely associated with the concept of mass production, he should receive equalcredit for introducing labor practices as early as 1913 that would be considered advanced even by today’s standards.即使亨利·福特的名字和大生产的概念相连，但他在劳工保护上得到同样的赞誉，因为他早在1913年便实行了用今天的标准来衡量依然是先进的标准。
Safety measures were improved, and the work day was reduced to eight hours, compared with the ten-or twelve-hour day common at the time.安全措施得到改进，日工作时间从当时普遍的10或12小时减少到8小时。
In order to accommodate the shorter work day, the entire factory was converted from two to three shifts.为了适合更短的日工作时间，整个工厂从双班变成了三班。
In addition, sick leaves as well as improved medical care for those injured on the job were instituted.而且，病假和改善了的工伤医疗得以制度化。
The Ford Motor Company was one of the first factories to develop a technical school to train specialized skilled laborers and an English language school for immigrants.福特汽车公司是最早建立技术学校来培训专门技工和为移民开设英语学校的工厂之一。
福特与T型车【英文】
Leather
More roads are built
Aerial view of the Rouge Plant in 1930
In 1929, there were 81 000 men working in this factory.
Henry Ford July 30, 1863 – April 7, 1947
Steel
Glass
The Cycle of Prosperity!
Jobs in Diners, Motels & Gas Stations.
Rubber
More people with jobs means that they can afford to buy a car!
More oil is used
Mass Production
In 1913, Ford invented the Assembly Line to speed up production.
Key Quote – Henry Ford
«A customer can have any colour he likes for his car as long as it's black.»
Henry Ford
Ford Model-T & The Cycle of Prosperity
Fo Ford built a car which everyone could afford to buy. It was slow, ugly and difficult to drive, and was nicknamed “Tin Lizzie” by the American people.
介绍亨利福特英文作文
介绍亨利福特英文作文英文：Henry Ford was an American industrialist and inventor who founded the Ford Motor Company. He is known for revolutionizing the automobile industry with the assembly line and mass production techniques. Ford's Model T was the first affordable car for the average American and it changed the way people lived and worked.One of Ford's most famous quotes is "Whether you think you can or you think you can't, you're right." This quote emphasizes the power of positive thinking and the importance of believing in oneself. Ford believed that anyone could achieve their goals if they had the right mindset and worked hard enough.Another important aspect of Ford's philosophy was his commitment to paying his workers a fair wage. In 1914, he introduced the $5 workday, which was a significant increasefrom the average wage at the time. This move not only helped his workers, but it also allowed them to afford the products they were producing.Overall, Henry Ford was a visionary who changed the world with his innovative ideas and determination. His legacy lives on today through the continued success of the Ford Motor Company and the impact he had on the automobile industry.中文：亨利·福特是一位美国工业家和发明家，他创立了福特汽车公司。
亨利福特(HenryFord)
由于该车价格低廉、使用方便、维护容易，销售异常火爆。 累计1500多辆的产量更是创造了空前的纪录。T型车既使福 特获得了巨大的成功，也成为了普通民众的交通工具，改变 了人们的生活方式、思维方式和娱乐方式，将人类带入了汽 车时代。
福特T型车
1908年
亨利.福特与T型车
20年代后期，美国开始形成了一个巨大的旧车市场，大 批质量相当不错的二手车只需几十甚至十几美元就可买到， 这对一向以“价廉物美”而著称的T型车是一个极大的冲击。 同时，由斯隆领导的通用汽车公司生产出了许多时髦多样和 先进豪华的汽车，满足了不同阶层的购买需求，也对T型车形 成了较大的竞争压力。1927年，顽固的福特不得不让自己心 爱的黑色T型车死亡，整个公司停产一年转产新的A型车。
1913年，12000 多名员工聚在 Hightland Park 装配厂前。
由于转产组织匆忙、耗资巨大，加之接踵而来的经济大萧
条的影响，福特公司元气大伤，整个30年代都未能恢复，分别 被通用（1927年）和克莱斯勒（1936年）超过。后来经过全 公司员工的拼力追赶，才算在“全国第二”的位置上站稳脚跟， 那种产量独占全国一半以上的日子一去不复返了。1945年，福 特不得不让位于孙子亨利·福特二世。1947年4月7日，亨利福 特因脑溢血死于底特律，终年83。
亨利福特(HenryFord)
3、服务要先于获利。企业依靠利润而生存。也就是说获得的本身并不是错的。以公 平方式交易的企业必能得到利润回报，但利润的到来必然要建立在良好的服务之上。 利润无法成为基础，而他必然是服务的障碍。
亨利 ·福特
在全世界,“
汽车之父”只有
卡尔·本茨一人,同样
,享有“汽车大
王”之美誉的也只有
亨利·福特一
人,可谓是前无古人,后
无来者。是
他将人类社会带入了
汽车时代。
福特出生于1863年7月
30日,其父是
一位农场主.他自小就
对从事农事
颇有怨言, 反而对鼓捣
机械充满了
浓厚的兴趣,并因此而
1863-1947
闯过不少次
祸,幸运的是,对他的“胡闹从来没有任何埋怨。
17岁那年，他独自一人到位 于底特律的密西根汽车制造公司 上班去了。但在这家拥有2000人 的底特律最大的工厂，福特只工 作六天就辞职不干了，原因是“ 该公司优秀的的员工需要花费好 几个小时才能修复的机器，我只 要30分钟就可以修好，因而其他员工对我十分不满”（福特 语）。后来，他又先后从事过机械修理、手表修理、船舶修 理等工作，并且还一边工作一边参加夜校学习，以便将来能 够“不屈居于人下被别人利用而过一生，自己开一家制造机 械的工厂”。为了实现这一目标，他还告别了富庶而温馨的 家，到爱迪生电气公司边工作国学习电气知识。
1893年圣诞节，福特汽油机试验成功，这给了他极大鼓
舞，决心再接再励，研制出自己的“不用马拉的马车”。
1896
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One hundred years ago today the first
Model Ts hit the market . The Model T wasn’t among the first cars ever made ;
Karl Benz and Gottlieb Daimler made those .The boxy, black car made from steel wasn’t the fanciest either . Actually ,what made the Model T special was how ordinary it was . A technological marvel yes , but one common people could afford.
一百多年前的今天，这款Ts车子搅动了整个汽车市场。
这款T字型的车并非是车中的第一辆问世产品。
卡尔.奔驰和英国的高级汽车戴姆勒已经生产过这款T型的车子。
这种方形黑色的车全用钢材所造，而样子怪怪的一点都不好看。
事实上，生产这种特别的T字型车并不普通。
它柔和了一些新奇的技术，一般的普通市民都可以购买得起。
这个人名叫“福特”
The man named Ford
Henry Ford , the person behind the Model T and Ford Motor
Company , was born in 1863. A farmer’s son , Henry became more interested in machines than farm chores. Against his father’s wishes , he became a mechanic’s assistant at age 16. In the 1890s, inventors began making automobiles, and Ford, an engineer at the time , hopped on the bandwagon . He spent long hours working in a shed behind his home , causing his neighbors to call him “Crazy Henry.”Then at 2:00 a.m.on June 4, 1896, he drove through a wall of the shed in his first automobile. This automobile eventually led to the formation of Ford Motor Company.
亨利.福特，是T字型车和福特汽车公司名下的负责人，生于1863年。
作为农民的儿子，亨利对机械的兴趣远远大于农场里的杂活。
16岁那年，他违背了父亲的期望，已经成为一名机械修理工的助手。
在1890期间，那些汽车发明家已经制造生产出汽车了，此时的福特已是一名机械工程师了。
他为了适应潮流的趋势从事汽车的装配工作，在他家后面的工棚干了很长时间，导致他们邻居的人都叫他“亨利疯子”。
终于在1896年的6月4日的凌晨2点，他驾驶他的第一辆车子驶出的工棚。
这辆车子最终导致形成了福特汽车公司雏形。
创建T型车的品牌
The creation of the Model T
When Ford Motor Company was founded in the early 1900s, existing carmakers were producing high—priced cars for the upper classes Having a different goal for his company , Ford stated, “I will build a motorcar for the great multitude.”He spent two years designing the sturdy ,lightweight , inexpensive car in 1908 .The Model T sold extremely well and soon dominated the car market .
福特公司创立于1900年代，当时其他的汽车制造商为上流社会生产不同用途的高价汽车。
但福特立誓，“我要为普罗大众生产一款车子”他花费了两年的时间设计和生产了一款坚固耐用，车身轻盈，廉价的车子。
这款T型车非常畅销并且很快占领了汽车市场。
生产更多的廉价车子
Making more cars
Even after the first Model Ts were sold , Ford wanted to lower the car’s price even more .Greater automation in factory production allowed him to do that. In 1913 , Ford introduced the moving assembly line .Workers stayed in one place and did one job on each car as it moved past them . By 1927, a Model T was rolling out of one of Ford’s factories every 24 seconds. The Model T , the moving assembly line and the man who made them influenced the 20th
century greatly “Crazy Henry”made owning a car possible for millions , beginning America’s long love affair with them.
尽管这款T型车初次销售理想，福特甚至希望能生产价格更低的廉价车子。
如果要实现此目标，只有引进一条自动生产流水线才能实现他的理想。
终于在1913年，福特引进了一条自动输送装配线，工人们固定在一个工作岗位上，在流水线上对每一辆车仅做一个工序，然后再输送到下一个工序。
1927年，这条流水输送装配线最终以每24秒钟就生产出一辆福特T型车。
这条流水输送装配线和工人们的生产使得他们名声大燥，影响着整个20世纪。
“亨利疯子”生产出他自己的车子，因而财源滚滚而来，开始了美国人拥有它作为长时间的热门话题。