AEB 37 Marketing Research Methods
岗位竞选报告英语作文
岗位竞选报告英语作文Job Application Report。
Introduction。
I am writing this report to apply for the position of Marketing Manager at your esteemed company. With my extensive experience in marketing and my proven trackrecord of achieving exceptional results, I believe I am the ideal candidate for this role.Background and Experience。
I have a Bachelor's degree in Marketing and over 10 years of experience in the field. Throughout my career, I have worked with various renowned companies, where I have successfully developed and implemented marketing strategies that have significantly increased brand awareness and sales.Skills and Abilities。
I possess a wide range of skills and abilities that make me a strong candidate for the Marketing Manager position. Firstly, I have excellent analytical skills, which allow me to identify market trends and consumer behavior patterns. This enables me to develop targeted marketing campaigns that resonate with the target audience. Additionally, I am highly proficient in market research, competitor analysis, and customer segmentation, which are crucial for creating effective marketing strategies.Furthermore, I have strong leadership and team management skills. I have successfully led cross-functional teams, ensuring effective collaboration and achieving project objectives. I am adept at motivating and inspiring team members, fostering a positive work environment that promotes creativity and productivity.Achievements。
answer
• Product is a combination of the environment and the value package. It includes two factors Physical elements and people. They are inseparable. • Put the value into the services packages.
(SA3.2)The Marketing Research Process (P60-70) 1. Determine the Problem or Opportunity 2. Conduct situational analysis - SWOT -Desk top research from secondary data- internet, company & industry information-Sales 3. Select Research Design – Primary & Secondary research – identify Research Methods 4. Determine Sample (A small group to research within the large population)people use
如何做marketing
如何做marketing research？（⼀）如果⼀个公司要做marketing research，他们⼀般会找⼀个marketing research的团队回来，双⽅坐下，先定义问题，然后就问题develop出research methodology，然后develop⼀个research instrument，取样，访谈，检验结果，写报告。
然后公司管理层就拿着这些报告出来制订计划。
可是，往往这时候会发现，这些报告实际上并没有很⼤帮助，没有办法解决公司⾯临的问题。
那，究竟应该怎么做？可以⽤不同的流程来解决问题（Backwards Marketing Research）。
在做research过程当中，调查团队与公司两⽅⾯要密切协作。
在提出调查问题的时候，⽬标⼀定要精确，否则容易造成最后的报告没法应⽤于管理中。
管理层究竟要这个报告做什么，⽬的是什么；报告将如何被应⽤；最终的报告要是什么样⼦的？这些内容，越详细越好。
⼀个典型的marketing research的时间流程图如下。
但是在设计research的阶段，要把这个流程顺序相反看，从第⼗周的⼯作开始看起，倒推。
第⼀周：定义research的⽬的及⽬标1）research的⽬的：为什么要做这个research2）⽬标就是把⽬的转换成specific，concrete，actionable的可以通过research来回答的问题3）research⽬标描述得越详细越好第⼆－三周：设计research：exploraory，descriptive，和causalresearch design: 1) exploratory research design (often qualitative) - general focus2) conclusive research design (often quantitative) - decision focusa) descriptive researchb) causal research第四周：创建⼯具：衡量⽅法及问卷设计1）如果⼆⼿数据可以解决问题，就不需要另外再拿⼀⼿数据2）⼀⼿数据收集⽅法：mail survey，internet survey，personal interview，observation，和phont interview；每种⽅法都有其优缺点。
marketing的名词解释
marketing的名词解释市场营销（Marketing）是指通过不同的营销活动和策略，将产品或服务推向市场并吸引消费者购买。
它是企业发展过程中至关重要的一环，可以帮助企业在竞争激烈的市场中取得优势。
在市场营销中，有许多重要的名词需要解释和理解。
首先是市场（Market），它是指与所销售产品相关的潜在消费者或购买者。
市场可以被细分为不同的群体，以便更好地满足其需求。
例如，一个个人护理产品公司可以将市场细分为男性、女性、儿童等不同的群体。
了解目标市场的特点和需求，是制定有效的市场营销策略的重要前提。
其次是目标市场（Target Market），它是指企业选择重点推销产品或服务的具体市场细分群体。
确定目标市场的过程中，企业需要考虑该市场的规模、增长趋势、利润潜力和竞争情况等因素。
只有明确了目标市场，企业才能更好地了解其需求，推出适应市场的产品或服务，从而提高销售。
另一个重要的名词是市场定位（Market Positioning），它是指企业在消费者心中与竞争对手区分开来的位置。
市场定位是通过塑造产品或服务在消费者心目中的形象，以满足其独特的需求和期望。
企业可以通过定位自己为价格领导者、品质领导者、创新领导者等，以在市场竞争中建立差异化优势。
市场调研（Market Research）是指通过收集和分析市场数据，以了解消费者需求、竞争情况和市场趋势的过程。
市场调研可以帮助企业更好地了解目标市场，预测市场需求，优化产品或服务，制定市场营销策略。
它可以通过不同的方法，如问卷调查、焦点小组讨论、市场观察等来进行。
品牌（Brand）是指企业以及企业的产品或服务在消费者心中的独特形象和价值。
品牌经营是市场营销中不可或缺的一环，成功的品牌可以帮助企业赢得消费者的忠诚度和信任。
品牌可以通过产品质量、品味、市场推广、用户口碑等方面进行建立和塑造。
市场分析（Market Analysis）是指对目标市场进行评估，包括市场规模、增长率、竞争对手、消费者需求等方面的研究。
marketing工作内容
marketing工作内容标题：全面解析Marketing工作内容：洞悉市场，引爆销售增长简介：Marketing是现代商业领域中至关重要的一环，它涵盖了广泛的活动和策略，旨在推广产品或服务，并吸引、留住最理想的客户群体。
本文将探讨Marketing的不同方面，包括策划市场推广活动、市场调研和分析、品牌管理、数字营销等，以期帮助你全面理解这个关键的职能。
第一节：策划市场推广活动1.1 定义目标市场：了解产品或服务的目标受众，确定最具潜力的客户群体。
1.2 制定营销策略：根据品牌和产品定位，选择合适的推广渠道和策略，例如广告、促销活动、公关等。
1.3 编制市场推广计划：制定明确的目标、预算和行动计划，确保策略的有效执行。
第二节：市场调研和分析2.1 客户需求研究：通过调查和访谈等方法，了解受众的需求、偏好和购买行为。
2.2 竞争力分析：研究竞争对手的产品、定价和营销策略，寻找差距和机会。
2.3 市场趋势监测：关注市场变化和趋势，及时调整策略以适应不断变化的环境。
第三节：品牌管理3.1 品牌定位与传播：通过定位策略和品牌故事，打造独特的品牌形象，吸引目标客户。
3.2 维护品牌声誉：与消费者建立深入联系，回应客户的反馈，确保品牌声誉的良好维护。
3.3 品牌标识与设计：精心设计和管理品牌标识，确保在市场上的一致性和识别度。
第四节：数字营销4.1 制定数字营销策略：利用搜索引擎营销、社交媒体营销等渠道，扩大品牌曝光和影响力。
4.2 监测和分析数据：使用网站统计和分析工具，跟踪广告成效、用户反馈等指标，优化市场推广活动。
4.3 执行和管理营销活动：通过电子邮件营销、内容营销等方式，与潜在客户建立持续的互动和关系。
结论：Marketing工作涉及广泛的领域，要成为一名成功的市场营销专业人士，需要明确目标、熟悉市场趋势、精通数字工具，并具备一定的创新思维和沟通能力。
只有深入理解Marketing的各个方面，并灵活应用于实践中，才能在竞争激烈的市场中取得成功。
FDA行业指南预防非青霉素β-内酰胺药物交叉污染的CGMP框架-正式版-中英文双语
Guidance for IndustryNon-Penicillin Beta-Lactam Drugs:A cGMP Framework for Preventing Cross-Contamination行业指南：预防非青霉素β-内酰胺类药物交叉污染的cGMP框架U.S. Department of Health and Human Services美国卫生与公共服务部Food and Drug Administration美国食品与药品监督管理局Center for Drug Evaluation and Research (CDER)药品评价和研究中心（CDER）April 20132013.04Current Good Manufacturing Practices (CGMPs)现行质量管理规范（CGMPs）Guidance for IndustryNon-Penicillin Beta-Lactam Drugs:A cGMP Framework for Preventing Cross-Contamination行业指南：预防非青霉素β-内酰胺类药物交叉污染的cGMP框架Additional copies are available from:Office of CommunicationsDivision of Drug Information, WO51, Room 2201Center for Drug Evaluation and ResearchFood and Drug Administration10903 New Hampshire Ave.Silver Spring, MD 20993-0002Phone: 301-796-3400; Fax: 301-847-8714druginfo@/Drugs/GuidanceComplianceRegulatoryInformation/Guidances/default.htmU.S. Department of Health and Human ServicesFood and Drug AdministrationCenter for Drug Evaluation and Research (CDER)April 2013Current Good Manufacturing Practices (CGMP)TABLE OF CONTENTS 目录I. INTRODUCTION简介 (4)II. BACKGROUND背景 (6)III. RECOMMENDATIONS建议 (13)Guidance for Industry1Non-Penicillin Beta-Lactam Drugs:A CGMP Framework for Preventing Cross-Contamination行业指南：预防非青霉素β-内酰胺类药物交叉污染的CGMP框架I. INTRODUCTION 简介This guidance describes the importance of implementing manufacturing controls to prevent cross-contamination of finished pharmaceuticals and active pharmaceutical ingredients (APIs) with non-penicillin beta-lactam drugs. This guidance also provides information regarding the relative health risk of, and the potential for, cross-reactivity in the classes of sensitizing beta-lactams (including both penicillins and non-penicillin beta-lactams). Finally, this guidance clarifies that manufacturers generally should utilize separate facilities for the manufacture of non-penicillin beta-lactams because those compounds pose health risks associated with cross-reactivity.本指南阐述了采取生产控制以预防制剂产品、原料药（APIs）与非青霉素β-内酰胺类药物发生交叉污染的重要性，并且提供了不同类别致敏性β-内酰胺类药物（包括青霉素类和非青霉素β-内酰胺类）发生交叉反应的可能性及其相对健康风险信息。
市场营销策略英文文献
市场营销策略英文文献《Market Marketing Strategies》Marketing strategy is an essential component of any successful business. It involves the process of identifying the target market, understanding the needs and wants of the customers, and creating a plan to reach and satisfy those customers. Effective marketing strategies can help a business to differentiate itself from its competitors, attract new customers, and retain existing ones.There are several key elements to consider when developing a marketing strategy. First, it is important to conduct thorough market research to understand the target market and the competition. This includes gathering data on demographic, geographic, psychographic, and behavioral factors that influence consumer behavior. With this information, businesses can tailor their products and services to better meet the needs of their customers.Next, businesses need to define their unique selling proposition (USP), which is what sets them apart from their competitors. This could be a combination of factors such as price, quality, customer service, or product features. Once the USP is identified, it can be incorporated into the brand messaging and used to differentiate the business and attract customers.Another important aspect of marketing strategy is to determine the best channels to reach the target market. This could include traditional advertising such as television, radio, and print, as well as digital marketing channels such as social media, email, andsearch engine optimization. By understanding the preferences and habits of the target market, businesses can allocate their marketing budget more effectively and reach potential customers where they are most likely to engage.In addition to reaching new customers, marketing strategies also focus on retaining and satisfying existing customers. This can be achieved through customer loyalty programs, excellent customer service, and ongoing communication to ensure customer satisfaction.Finally, it is important for businesses to continuously monitor and evaluate the effectiveness of their marketing strategies. This can be done through tracking key performance indicators such as customer acquisition cost, customer lifetime value, and return on investment. By analyzing this data, businesses can make informed decisions about where to allocate their marketing resources and make adjustments to their strategies as necessary.In conclusion, developing a strong marketing strategy is essential for any business looking to grow and succeed in a competitive market. By understanding the target market, differentiating the business from its competitors, and reaching and satisfying customers, businesses can position themselves for long-term success.。
介绍市场营销专业作文英语
As a high school senior with a keen interest in business and economics, Ive always been fascinated by the world of marketing. Its a field that combines creativity, strategy, and a deep understanding of consumer behavior. In this essay, Ill share my insights into what the marketing major is all about and why its such an exciting field to study.The Dynamics of MarketingMarketing is not just about selling products its about understanding what consumers want and need, and then creating a strategy to meet those needs. Its a dynamic field thats constantly evolving with the changing trends and consumer behaviors. The marketing major delves into various aspects of this process, from market research to product development, advertising, and public relations.Understanding Consumer PsychologyOne of the most intriguing aspects of marketing is the study of consumer psychology. Its about understanding why people make certain purchasing decisions and how to influence those decisions through effective marketing strategies. This involves learning about different consumer segments, their preferences, and how to tailor marketing messages to resonate with them.The Role of CreativityCreativity plays a significant role in marketing. Whether its coming up witha catchy slogan, designing an eyecatching advertisement, or creating a memorable brand image, marketing professionals need to think outside the box. The marketing major encourages students to develop their creative skills and apply them to realworld marketing scenarios.Strategic ThinkingMarketing is as much about strategy as it is about creativity. Students in the marketing major learn how to analyze market trends, identify opportunities, and develop strategic plans to achieve business objectives. This involves understanding the competitive landscape, setting goals, and creating a roadmap to achieve those goals.Digital MarketingIn todays digital age, digital marketing has become an integral part of the marketing mix. The marketing major covers various aspects of digital marketing, including social media marketing, search engine optimization SEO, email marketing, and online advertising. Students learn how to leverage digital platforms to reach and engage with consumers effectively.RealWorld ApplicationsOne of the best things about studying marketing is the opportunity to apply what you learn in realworld situations. Many marketing courses include projects where students work on actual marketing campaigns for businesses or nonprofits. This handson experience is invaluable inpreparing students for a career in marketing.Career OpportunitiesA degree in marketing opens up a wide range of career opportunities. Graduates can work in various roles such as market research analysts, brand managers, marketing strategists, digital marketers, and public relations specialists. The field is diverse, offering opportunities in different industries and sectors.ConclusionIn conclusion, the marketing major is a comprehensive program that equips students with the knowledge and skills needed to succeed in the dynamic world of marketing. Its a field that requires a unique blend of creativity, strategic thinking, and an understanding of consumer psychology. If youre someone who enjoys problemsolving, is creative, and has a passion for understanding people, then marketing might just be the perfect major for you. As I look forward to my future in this field, Im excited about the endless possibilities and the impact I can make through effective marketing strategies.。
《商务英语入门》
Joint Ventures
• Joint Ventures: the pooling of resources
and expertise by two or more business ,typically from different areas or countries to achieve a particular goal .the risks and rewards of the enterprise are also shared (eg:HewlettPackard and Samsung)
legislation ,which permits a group of people ,as shareholders (for-profit companies) or members (non-profit companies), to create an organization, which can then focus on pursuing set objective ,and empowered with legal rights which are usually only reserved for individual ,such as to sue or be sued ,own property ,hire employees or loan and borrow money
Questions for discussion
• What ownership is a joint venture
similar to ?why ?
• What are the advantage of a joint
venture ?
????
Corporation
第二章 调查方法与技巧(1)--文案调查法
在文案中，对于企业内部资料的收集相对比较容易，调查费用低， 调查的各种障碍少，能够正确把握资料的来源和收集过程，因此，应尽 量利用企业的内部资料。 对于企业外部资料的收集，可以依不同情况，采取不同的方式： （1）具有宣传广告性质的许多资料，如产品目录、使用说明书、图 册、会议资料等，是企事业单位为扩大影响、推销产品、争取客户而免 费面向社会提供的，可以无偿取得；而对于需要采取经济手段获得的资 料，只能通过有偿方式获得，有偿方式取得的资料构成了调查成本，因 此，要对其可能产生的各种效益加以考虑。 （2）对于公开出版、发行的资料，一般可通过订购、邮购、交换、索 取等方式直接获得，而对于对使用对象有一定限制或具有保密性质的资 料，则需要通过间接的方式获取。随着国内外市场竞争的日益加剧，获 取竞争对手的商业秘密已成为市场调查的一个重要内容。
Marketing Research 2007
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四、文案调查法的优点与局限性
1、优点
（1）时间、费用较少 （2）不受时间和空间的限制 （3）不受调查人员和被调查者主观因素的干扰
Marketing Research 2007
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2、局限性
第一，这种方法依据的主要是历史资料，过时资料比较多，现实 中正在发展变化的新情况、新问题难以得到即使的反映。 第二，所收集、整理的资料和调查目的往往不能很好地吻合，数 据对解决问题不能完全使用，收集资料时易有遗漏。例如，调查 所需的是分月商品销售额资料，而我们所掌握的是全年商品销售 额资料，尽管可计算平均月销售额，但精确度会受到影响。 第三，文案调查要求调查人员有较广的理论知识、较深的专业知 识及技能，否则将感到无能为力。此外，由于文案调查所收集的 次级资料的准确程度较难把பைடு நூலகம்，有些资料是由专业水平较高的人 员采用科学的方法搜集和加工的，准确度较高，而有的资料只是 估算和推测的，准确度较低，因此，应明确资料的来源并加以说 明。
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Is there any way I can increase sales?
What is Marketing Research? Research?
• Office hours • Do write me e-mails! Be aware of departmental policy on plagiarism (checking is easier than cheating)
Intended outcome
• Knowledge of a selection of the techniques used by marketing researchers in order to improve the quality of information used in decision making. • To understand the suitability of different methods as tools for solving problems commonly encountered with food products
Module assessment
50% Marketing research proposal - Survey development (individual) 50% Write a marketing research report (individuals or groups) An informal 20 minutes multiple choice test will be administered at mid-term to assess the overall progress of the class and to provide an opportunity for self assessment.
(Chartered Institute of Marketing, )
The achievement of corporate goals through meeting and exceeding customer needs better than the competition (Jobber, 1998)
Textbook
There is no official textbook. These recent books can be especially helpful: Churchill, G.A., Iacobucci, D. (2002).
Marketing Research: Methodological Foundations. Harcourt College Publishers Malotra, N.K. (1999) Marketing Research: An Applied Orientation, 3rd Edition. Upper
Communication tools
• Web page: /~aes02mm/ • Mailing list
– COURSE LIST (Newsletter): Please write clearly your e-mail address on the circulating sheet – FORUM (group): at
Course plan
AE B37 - Marketing Research Methods (MSc) – Room AG 1L14
Week Date Time 1 8-Jan-03 11-1 2 15-Jan-03 11-1 3 22-Jan-03 11-1 4 29-Jan-03 11-1 5 5-Feb-03 11-1 6 12-Feb-03 11-1 7 19-Feb-03 11-1 8 26-Feb-03 11-1 9 5-Mar-03 11-1 10 12-Mar-03 11-1 Spk MM MM HMF MM HMF HMF MM MM MM RJL Topic Introduction to the course + The Marketing Research Process Questionnaire development, survey methods and sampling fundamentals New Product Development - Preference Mapping SPSS - Introduction and examples of data processing Product positioning - conjoint analysis Central location and Means-end chain tests Market segmentation - Principal component and Cluster analysis SPSS - Tutorials Advertising research - sales and market share response (SPSS Tutorial) Commercial FMCG Sales Modelling Lecture Lecture Lecture Lab Lecture Seminar Lecture Lab Lab Seminar
Saddle River (NJ): Prentice Hall.
Suggested Readings (2)
The following book (available in the Library) covers the course material: Aaker, D.A., Kumar, V., Day, G.S. (2001), Marketing Research, 7th Edition. (The 1998 Edition is also ok) For some topics (indicated during the course) it may be useful to read: East, R. (1997). Consumer Behaviour. London: Prentice Hall. (this textbook is also recommended for the Consumer Behaviour and Food Marketing course). Technical and frontier articles can be found on the Journal of Marketing Journal of Marketing Research Journal of Consumer Research Marketing Science
Module convenor:
Dr. Mario Mazzocchi (M.Mazzocchi@) Room 310 – Extension 6484 – Office hours: Tue 4-5; Thu 9-10
Module contributor: Dr. Hal MacFie Where and when: Wednesday 11-1 room AG 1L14
Marketing research report (Data analysis)
Given a marketing research problem, where the data collection step has already been carried out, you will be asked to: • Assess the quality of the data provided (identify pitfalls, suggest improvements for next surveys) • Choose a technique to analyse data • Provide results and comments You can either submit the assignment individually or opt for a team work. Assignment will be available from 1st of February and data will be provided on the web site / mailing list. To be delivered by the 12th of March
Outline content
• A range of research approaches to solve specific marketing problems is presented and discussed. 1. The marketing research processes 2. Questionnaire development, survey methods and sampling fundamentals 3. New Product Development – preference mapping 4. Product positioning - conjoint analysis 5. Segmentation – cluster analysis 6. Advertising research– sales and market share response
Marketing research proposal Survey development
You will be given (at the end of next week lecture) a marketing research problem, a target population and a budget constraint and will be asked to: • Define a sampling method (30%) • Propose a questionnaire (50%) • Propose an interviewing strategy (20%) Each point should be adequately commented and motivated. A list of potential problems to be faced throughout the data collection process is also required. This is an individual assignment (50% of the overall module mark) To be delivered by the 11th of February