市场营销管理手册英文版
2020年(服装销售管理)服装市场营销中英文版
（服装销售管理）服装市场营销中英文版Fashion sportswear s investigation report1.Table of Contents2.abstract3.general introduction1.1 background1.2 aim and objectives4.scope of study and methodology5.The body of research6. main statistical result7.analysis by synthesis8.conclusion and proposalAppendix one:questionnaire Appendix two: questionnaire pictureAbstract:Along with the socio-economic development, the apparel industry has been booming, while younger fashion consumer groups attracted more and more attention. (Young, hip consumers refers to between the ages of 15 to 35 years old Demand for garments with a strong conditions but the economic are not very enough groups, generally are college students or just into the society's inauguration) As the younger fashion consumer groups, making it different from other societies the consumption psychology and behavior of consumers. They have advanced consumer attitudes, but restricted by its economic strength. Strong consumer demand, it will make them appear irrational consumption or some other consumer issues. Thus, through clothing to young, hip consumers consumer survey and research, we can grasp the new trend in consumption.general introduction ：1.background，aim and objectivesIn order to understand the young, hip consumers demand for clothing, as well as young, hip consumers perception of clothing, what needs to be improved, through clothing to young, hip consumers consumer survey and research, we can grasp the new trend in consumption.2, research topic----young fashion consumers for investigation of smart casual clothing.I hope that through this study to know the younger fashion consumer demand for stylish casual wear. Such as the product, series, pricing, channel marketing needs. Consumers like what kind of products, such as color, fabric, pricing and promotions and other preferences.scope of study and methodology:(A) the scope of sampling this survey targeted at school students and the school-age population (b) sampling survey taken a hierarchical scale of non-probability sampling methods (c) the survey methodology consumer survey questionnaire and interview survey (d) investigations number: 50.The body of research:Of which I am the younger fashion consumer groups (15-35) clothing market research, survey number 50. Waste volume 1 (2%). This report will be investigated in accordance with the questionnaire analysis of the classification of occupations. Type: class a student 36% a total of 18 people. White-collar class b 20% a total of 10 people. Class c service 28% a total of 14 people. Class d 14% a total of 7 people. This youthful group, our investigation will have no small gains.Now, below to see our survey results:1.Proportion of men and women2.Monthly basic living expenses3.Average monthly on clothing consumption.On clothes each semester spent most of the girls and boys from 301 to 500 Yuan, but within each price range there is still a difference: When you spend less than 300 yuan, the proportion of boys than girls; spent 300 yuan and above, the proportion of boys than girls. Visible in the overall consumption level in much the same circumstances, girls in spending on clothing has been lower than for boys.4.Preference type brand clothingData can be seen, this type of consumer preference sports apparel and leisure class dress.And after my investigations, in addition to work, the consumer groups very little clothing to choose a career.5.Favorite fashion styleCan be seen through the data, consumer groups like the European and American avant-garde style with more people, they like the atmosphere, highlighting the personalities and fashion clothing.Favorite clothing brand6.Below, I will do it through different occupational classification analysis.First of all we will be occupations to students involved in a specific analysis of the questionnaire. Specific analysis are as follows:Occupation: student (a total of 18 people age range 18-24 years)Forms can be intuitively seen students shopping for 4-10 times per month.College life with relative ease, so more students ' time.More time is spent shopping is also relatively.At this point can be seen most students can accept clothing priced below 300 yuan, for students, garment prices should be set at around 300, priced relatively easy for students to take and bring about a deal, increasing the turnover rate.General student selection can be seen around the Foreign trade and leisure store, hypermarket or online store,fashion clothing store to purchase objects for students should not be the store décor look on luxuries.Not need priced very high place set up shop, founded his own clothing store also opened up online sales channel.Through forms and research indicate that most students lack of trust tothe net purchase, buy cheap online prices are very attractive of them to spend,and because of the postage would prompt them to buy more for postage purposes.It can be speculated that clothing styles for students is diverse. But lots of personality, atmosphere's clothing is more preferences.Students favorite brands are not thesame, the brand is the brand of choice for most students to take, however, questionnaire investigation they learned that most of the students liked the brand, but they will not buy, because there is no purchasing power. Better not to do something for the students ' clothing sales price is not easy to let students accept brand. Most of the students are still talking about, relatively easy to accept is modestly priced mass brands 。
市场营销部工作管理手册
市场营销部工作管理手册第一章：组织架构1.1 公司市场营销部的职责和目标公司市场营销部的主要职责是负责制定和执行市场营销策略，实现公司销售目标和市场份额的增长。
市场营销部的目标是提高品牌知名度，拓展市场占有率，并促进产品的销售和客户满意度的提高。
1.2 部门职能市场营销部的职责包括：- 分析市场和竞争对手，制定市场调研计划和竞争分析报告；- 确定公司的目标市场和目标群体，并制定营销策略和计划；- 组织和推广公司的品牌形象，包括品牌推广、广告策划和公关活动等；- 负责市场推广活动的策划和执行，包括线上和线下的广告、促销和活动等；- 跟进销售业绩，与销售团队合作，制定销售目标和销售计划。
1.3 部门组织架构公司市场营销部的组织架构主要包括市场部经理、市场策划部、市场推广部和市场调研部。
市场部经理负责领导市场营销部的工作，制定市场策略和计划，并协调各部门之间的合作。
市场策划部负责市场调研和市场分析，制定市场策略和目标。
市场推广部负责品牌推广和活动策划执行。
市场调研部负责跟踪市场和竞争对手的信息，提供市场数据和分析报告。
第二章：工作流程2.1 营销策划流程2.1.1 市场调研市场调研部根据公司的发展需求，进行市场调研和竞争分析，为市场策划部提供市场数据和分析报告。
2.1.2 市场策划市场策划部根据市场调研报告和公司的战略目标，制定市场营销策略和计划。
策划部与各部门合作，确定目标市场和目标群体，并制定相应的市场推广策略。
2.1.3 品牌推广市场推广部根据市场策划部的要求，负责品牌形象的推广工作，包括广告策划、媒体购买、公关活动等。
推广部负责与广告代理公司和媒体合作，确保广告宣传效果。
2.1.4 销售推广市场推广部与销售团队合作，制定销售目标和销售计划。
推广部负责制定促销活动和销售推广方案，并与销售团队合作，推动销售业绩的提升。
推广部还负责评估销售活动的效果和市场反馈，及时调整和优化推广策略。
2.2 工作协作流程市场营销部与其他部门的协作流程如下：2.2.1 与研发部门的协作市场营销部与研发部门合作，了解产品特点和市场需求，提供市场信息和竞争分析报告，以便研发出更具竞争力的产品。
市场营销方案全英语版
市场营销方案全英语版Marketing Plan1. Executive SummaryThe purpose of this marketing plan is to outline the strategies and tactics that will be implemented to promote and sell our products in the market. This plan aims to increase brand awareness, attract new customers, and ultimately boost sales and revenues. The target market for our products is predominantly English-speaking consumers, and therefore, this marketing plan will be presented in English.2. Market Analysis3. Target MarketBased on the market analysis, our primary target market is English-speaking consumers aged between 18-35. This demographic typically consists of students, young professionals, and technology enthusiasts who are open to trying new products and are active on social media platforms. The secondary target market includes individuals aged 35-50 who are interested in innovative and quality products.4. Marketing ObjectivesThe following marketing objectives have been set for this plan:- Increase brand awareness by 20% within the first six months.- Generate a 15% increase in sales within the first year.- Expand the customer base by 10% annually.- Obtain a customer satisfaction rating of 90% or above.5. Marketing Strategiesa. Social Media Marketing: Develop a strong presence on popular social media platforms such as Facebook, Instagram, and Twitter. Regularly post engaging content, share product updates, and interact with customers to build brand loyalty and attract new followers.b. Influencer Marketing: Collaborate with influential bloggers and social media personalities in the target market to promote our products through sponsored posts, reviews, and giveaways.c. Content Marketing: Create informative and entertaining blog articles, videos, and infographics that highlight the benefits and features of our products. Optimizing content for search engines will help attract organic traffic to our website.e. Public Relations: Develop relationships with journalists, bloggers, and industry influencers to secure media coverage and mentions. Press releases will be distributed to relevant media outlets to generate buzz about our products.6. Marketing Tacticsa. Product Launch Event: Organize a grand launch event for our new product, inviting media, influencers, and potential customers. This event will showcase the features, benefits, and unique selling points of the product.b. Giveaways and Contests: Conduct regular online giveaways and contests on social media platforms to engage customers and encourage them to share our brand with their networks. This tactic will help increase brand recognition and viral reach.d. Customer Referral Program: Implement a customer referral program that rewards customers who refer their friends andfamily to purchase our products. Rewards may include discounts, free products, or exclusive offers.e. Online Advertising: Run targeted online advertising campaigns on platforms such as Google AdWords and social media sites. This will help increase brand visibility, drive website traffic, and reach potential customers who are actively searching for similar products.7. Financial ProjectionsDetailed financial projections will be created to estimate the costs associated with implementing the marketing strategies and tactics outlined in this plan. This will include budgets for social media advertising, influencer collaborations, contentcreation, events, and other marketing initiatives. Revenue forecasts will be based on historical data, market trends, and anticipated customer acquisition rates.8. Monitoring and EvaluationRegular monitoring and evaluation of the marketingstrategies will be conducted to determine their effectiveness. Key performance indicators such as website traffic, social media engagement, sales conversions, customer feedback, and return on investment will be tracked and analyzed. Based on the results, adjustments and improvements to the marketing plan will be made as necessary.Conclusion。
市场营销策划方案英文版
市场营销策划方案英文版1. Executive SummaryThis marketing planning proposal is designed to outline the strategic direction and tactics for a marketing campaign. The objective of this proposal is to increase brand awareness, attract new customers, and drive sales for the company. This proposal outlines a comprehensive marketing strategy including market analysis, target audience identification, goals, objectives, budget, and tactics.2. IntroductionCompany XYZ is a leading provider of consumer electronics with a wide range of products including smartphones, tablets, and smart home devices. Despite having a strong presence in the market, the company is facing increased competition and a decline in sales. This marketing planning proposal aims to reverse this trend and regain market share.3. Market AnalysisA thorough market analysis is necessary to identify the target audience and understand their needs and preferences. The analysis includes studying the current market trends, analyzing competitors' strategies, and identifying the strengths and weaknesses of the company.4. Target Audience IdentificationBased on the market analysis, the target audience for the marketing campaign is identified as tech-savvy millennials and young professionals aged 18-35. This segment is highly active on social media platforms and values brands that offer innovative and high-quality products.5. Goals and ObjectivesThe primary goal of this marketing campaign is to increase brand awareness and enhance brand image among the target audience. The objectives include:- Increase overall sales by 15% within the next six months.- Increase brand awareness by 20% among the target audience within the next three months.- Increase customer engagement on social media platforms by 50% within the next three months.6. Marketing StrategyThe marketing strategy revolves around three main pillars: social media marketing, influencer partnerships, and experiential marketing.6.1 Social Media MarketingA comprehensive social media marketing plan will be executed to reach and engage with the target audience. This includes creating and optimizing social media profiles, developing a content calendar with relevant and engaging posts, and running targeted advertising campaigns.6.2 Influencer PartnershipsPartnering with influencers is an effective way to reach the target audience and gain credibility. Key opinion leaders in the consumer electronics industry will be identified and engaged to promote the company's products through sponsored content and product reviews.6.3 Experiential MarketingCreating immersive experiences for potential customers is crucial in showcasing the products' features and benefits. This can be achieved through pop-up stores, product launch events, and interactive demonstrations in high-traffic areas.7. Budget AllocationA detailed budget allocation plan is essential to ensure efficient spending of marketing resources. The budget will be divided as follows:- Social media marketing: 40%- Influencer partnerships: 25%- Experiential marketing: 20%- Miscellaneous expenses: 15%8. Measurement and EvaluationTo monitor the effectiveness of the marketing campaign, key performance indicators (KPIs) will be established. These include but are not limited to sales growth, website traffic, social media engagement, and customer feedback. Regular monitoring and analysis of these KPIs will guide future marketing decisions and help evaluate the campaign's success.9. ConclusionThis marketing planning proposal provides a comprehensive strategy for XYZ Company to improve brand awareness, attract new customers, and drive sales. By leveraging social media marketing, influencer partnerships, and experiential marketing, the company can successfully engage with the target audience and achieve its goals and objectives. With proper monitoring and evaluation, adjustments can be made to optimize the campaign and ensure long-term success.。
市场营销管理手册英文版
Consumers will buy products only if the company aggressively
promotes/sells these products
Focuses on needs/ wants of target markets & delivering value better than competitors
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加强自身建设，增强个人的休养。2020年11月8日上 午9时7分20.11.820.11.8
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Simple Marketing System
Communication
Industry (a collection
of sellers)
Goods/services Money
Market (a collection
of Buyers)
Information
Company Orientations Towards the Marketplace
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. - Philip Kotler (p. 7)
市场营销第十四章(英文)
14-30
VIDEO CASE 14
MALL OF AMERICA: SHOPPING AND A WHOLE LOT MORE
14-31
VIDEO CASE 14
MALL OF AMERICA
1. Why has Mall of America been such a marketing success so far?
Multichannel Retailers
14-21
Mall of America TV Ad
LO4
What type of store location?
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LO4
RETAIL PRICING
Retailing Mix
Original Markup
Gross Margin
Maintained Markup
Markdown
14-19
RETAILING STRATEGY
LO4
RETAIL PRICING
Everyday Low Pricing (EDLP) Everyday Fair Pricing Benchmark or Signpost Items Off-Price Retailing
14-14
LO3
NONSTORE RETAILING
Automatic Vending
Direct Mail and Catalogs
14-15
LO3
NONSTORE RETAILING
Television Home Shopping
管理咨询工具SME实用手册中英文版
最新资料，WORD文档，可下载编辑！SME实用手册SME Manual本手册指在帮助中小企业所有人在自己企业内建立操作手册。
The manual is designed to assist SME owners to implement an operations amnaul within their business.目录TABLE OF CONTENTS概述OVERVIEW ..................................................................... 经营手册Operations Manual .......................................................... 企业概述Business Overview .......................................................... 人力资源管理HUMAN RESOURCE MANAGEMENT .............................................. 雇佣政策Employment Policies ........................................................ 员工记录Team Member Records ........................................................ 招聘和选拔Recruitment and Selection ................................................ 业绩管理Performance Management ..................................................... 培训Training ....................................................................... 沟通和激励Communication and Motivation ............................................. 职业健康和安全Occupational Health and Safety ....................................... 客户服务CUSTOMER SERVICE ........................................................... 服务标准Service Standards .......................................................... 顾客选择Customer Selection ......................................................... 顾客反馈Customer Feedback .......................................................... 市场营销MARKETING .................................................................. 企业识别Corporate Identity ......................................................... 战略营销Strategic Marketing ........................................................ 公共关系Public Relations ........................................................... 采购和存货管理PURCHASING AND STOCK MANAGEMENT ...................................... 采购Purchasing ..................................................................... 存货管理Stock Management ........................................................... 行政管理ADMINISTRATION ............................................................. 电话、信息和电子邮件Telephone, Messages and Email .................................. 邮件和重要信函Mail and Couriers .................................................... 计算机和互联网Computers and the Internet ........................................... 安全Security ....................................................................... 会计ACCOUNTING ................................................................... 应付账款Creditors .................................................................. 应收账款Debtors .................................................................... 银行往来账Bank Accounts ............................................................ 固定资产Fixed Assets ............................................................... 领导能力LEADERSHIP .................................................................概述OVERVIEW经营手册Operations Manual经营手册的目的Purpose of the Operations Manual本经营手册旨在提供必要的资源, 以帮助员工改进工作表现, 并帮助企业达成目标。
销售管理制度英文
销售管理制度英文1. IntroductionSales management is the process of developing a sales force, coordinating sales operations, and implementing sales techniques that allow a business to consistently hit, and even surpass, its sales targets. A sales management system is essential for organizing and managing sales activities, enabling businesses to ensure that their sales teams are working efficiently and effectively.In this document, we will outline the key components of a comprehensive sales management system and discuss the best practices for implementing and managing such a system.2. Components of a Sales Management SystemA successful sales management system should encompass the following key components:2.1 Sales PlanningSales planning involves setting sales targets, formulating sales strategies, and developing a sales plan to achieve the desired targets. This includes market analysis, evaluating the competition, and identifying sales opportunities.Sales planning should also involve setting individual sales targets for each salesperson, based on the overall sales targets and the potential of each sales territory.2.2 Sales OrganizationThe sales organization component of the system involves structuring the sales force in a way that allows for efficient sales operations. This includes defining the sales roles and responsibilities, establishing a sales hierarchy, and assigning sales territories.It is also important to establish clear communication channels within the sales organization to ensure effective coordination and collaboration among the sales team members.2.3 Sales ProcessThe sales process component involves defining the step-by-step process that the sales team follows to identify, qualify, and close sales opportunities. This includes creating a standardized sales process that all sales team members can follow, as well as defining the key stages in the sales pipeline.The sales process should also include guidelines for lead generation, lead qualification, product demonstration, negotiation, and closing the sale.2.4 Sales Training and DevelopmentSales training and development are essential components of a sales management system, as they enable the sales team to acquire the knowledge and skills required to succeed in their roles. This includes providing initial sales training to new hires, as well as ongoing training to help the sales team keep up with the latest sales techniques and best practices.Sales training and development should also involve coaching and mentoring for individual sales team members to help them improve their performance.2.5 Sales Performance ManagementSales performance management involves setting performance targets for the sales team, monitoring performance against these targets, and providing feedback and recognition to encourage improvement. This includes establishing key performance indicators (KPIs) for measuring sales performance, as well as conducting regular performance reviews and providing rewards and incentives for top performers.2.6 Sales TechnologySales technology plays a crucial role in a sales management system, as it enables the sales team to automate and streamline sales processes, as well as gain insights into customer behaviors and preferences. This includes using customer relationship management (CRM) software, sales automation tools, and analytics software to support the sales team in their activities.3. Best Practices for Implementing a Sales Management SystemTo successfully implement and manage a sales management system, businesses should follow these best practices:3.1 Align Sales and Business ObjectivesThe sales management system should be aligned with the overall business objectives, and sales targets should be set in accordance with these objectives. This involves communicating the business objectives to the sales team and ensuring that their sales targets support these objectives.3.2 Invest in Sales Training and DevelopmentInvesting in sales training and development is essential for equipping the sales team with the necessary knowledge and skills to perform their roles effectively. This involves providing ongoing training and coaching to help the sales team improve their performance and stay updated on the latest sales techniques.3.3 Embrace Sales TechnologyEmbracing sales technology is crucial for streamlining sales processes, gaining insights into customer behaviors, and improving sales team productivity. This involves investing in CRMsoftware, sales automation tools, and analytics software to support the sales team in their activities.3.4 Monitor Sales PerformanceMonitoring sales performance against targets is essential for identifying areas of improvement and providing feedback to the sales team. This involves setting KPIs for measuring sales performance, conducting regular performance reviews, and providing rewards and incentives for top performers.3.5 Foster a Culture of Accountability and CollaborationFostering a culture of accountability and collaboration within the sales organization is crucial for ensuring that the sales team works together to achieve their targets. This involves setting clear expectations and holding the sales team accountable for their performance, as well as encouraging collaboration and teamwork among the sales team members.4. ConclusionA comprehensive sales management system is essential for organizing and managing sales activities, enabling businesses to ensure that their sales teams are working efficiently and effectively. By implementing the key components of a sales management system and following the best practices for implementation, businesses can improve their sales performance and achieve their sales targets consistently.。