广告专业术语

广告专业英语英翻中AAAAA America Association of Advertising advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)analysis 分析archetype 标准受众，原型availability 空余时段audience duplication 重复受众AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Advertorial付费软文AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Awareness 认知ad planning 广告策划appeal 诉求Bbid [bid] 广告竞标business-to-business（B2B）advertising brand image 品牌印象Brainstorming 头脑风暴法Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版best face forward 展现最佳面貌brand manager 品牌经理buried position 被淹没的广告位Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历（Viva Resume）Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Loyalty品牌忠诚度Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动Bundle 附赠品Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略brand development index 品牌成长指数back- to-back 广告连播Ccapitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费主义Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官Copywriter 广告撰稿人Creative Department 创作部Creative Director 创意总监Code 编号Campaign 广告攻势Commercial 影视广告片community relation 社区关系competitor 竞争者、对于content integration ad软性广告cost effective 广告成本效益creative 创意co-marketing 联袂营销corporate identity 企业识别culture-specific 文化(民族)特性Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告count out 清点，算出consumer behavior 消费者行为copy platform 文案大纲creative strategy 创意策略chain break 节目提示标板continuity 持续型排期continuous advertising 持续型广告circulation 发行量column inch 栏／英寸(报纸广告单位) card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Chart 幻灯片中的页面(Slide)China International Public Relations Congress中国国际公共关系大会CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Relations客户关系Clipping Report剪报报告Closing Phase结束阶段Code of Conduct商德约法Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Strategy传播战略Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Statement危机声明Customer testimonial客户证言corporate advising 企业广告category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率Ddeceptive advertising 虚假广告design 设汁稿Drive-time 交通高峰时间depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) demographic marketing 人口统计特征营销direct mail(DM) 直邮广告direct marketing 直销Display advertisement 陈列式广告Day part 时段Decay constant 衰退常数double truck 双页／，告(跨页) Datasheet宣传页Decoration 现场布置（装饰）Demo Booth 产品演示台Diagnosis诊断Domain Name Registration 域名注册Donation捐赠DAGMAR 广告效果评估体系（美国广告学家Russell H•Colley在《为衡量广告效果而确定广告目标》一书中提出“制定广告目标以测定广告效果”的方法，称为DAGMAR模式（达格玛模式），也称其为科利法。

）Eevent planning 活动策划exhibition stand 展台Electric spectacular 霓虹灯广告earn rate 媒体折扣价EC（East China)华东Editorial Calendar媒体刊登计划Employee Compensation员工薪酬Environment Issues环境问题Event Planning 事件策划Executing Phase 执行阶段exposure 告显露次数Ffatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组frequency 广告频次fresh 新颖的fringe time 非黄金时段facing 一个广告牌(户外媒体单位) franchised position 专用广告位置flat rate 统一价格FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Flyer 宣传单页Follow-up跟进Forum 论坛Free-standing insert 非装订广告插页family brand 多品类品牌G&Hgovernment relations 政府关系grass roots marketing 贴身式营销gross audience 受众总量gross impression 总印象gross rating points 总收视点grid card 电波广告刊例guaranteed circulation 承诺发行量Glossary词汇表Government Affairs政府事务Graphics图形文件generic brand 非名牌(产品)green advertising 绿色策略式广告hard-and-fast 明确易懂House organ 企业专刊(杂志)hierarchy-of-effect theory 效果层级理论holding power 节目(频道)凝聚力holdover audience 既有观众Human Resource人力资源horizontal publication 横向出版物Iindustrial advertising 工业广告institutional advertising 社团机构广告integrated branding 整合品牌传播internal corporate communications内部沟通investor relations 股东关系Insert 广告插页Island display(超市内)堆头式陈列infomercial 电视直销节日image advertising 形象广告inherited audience 既有观众insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位IMC整合营销传播Implementation实施Incentive Plan激励计划Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断J&K&LJournalist记者Key Media关键媒体Keynote Speaker主题演讲人litigation 起沂，诉讼line 产品系列lifestyle segmentation 生活形态细分loyalty index 忠诚度local advertising 地方性广告Leadership 领导力Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Lucky Draw 抽奖MManagement Supervisor 管理监督Market share 市场份额Media Department 媒介部media planning 媒体策划media 媒介media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的market research 市场调查mystery shopping神秘顾客market profile 市场状况market segmentation 市场细分mags 杂志(简写)media concentration theory媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划make good 补偿广告media buy 媒体购买media buying service 媒体购买代理Mass Media大众媒体MC（Middle China）华中Media Assistant媒介助理Media Communications Strategy媒体传播战略Meeting Agenda会议议程Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Monthly Report月报Multifunctional Task Force多职能任务小组media service 媒介代理mail-order advertising 邮购广告make it through the day 过一整天Nnational advertising 全国性广告noncommercial advertising 非商业广告nontraditional 非传统的network 电(视)台网Numbers 数据name-brand 名牌national brand 全国性品牌net unduplicated audience 受众NC（North China）华北NE （Northeast China）东北Negative Report负面报道News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关NW（Northwest China）西北narrow casting 小范围播放(窄播)Ooutdoor 户外媒体observation 观察online advertising 在线广告out-of-home advertising 家外媒体overall 全部的open end 节日提示语广告时段Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖Outsourcing 外包Ppitch 提案professional advertising 专业服务型广告public service advertising(PSA) 公益广告puffer yard 吹捧式的广告promotion 推广用品public relations(PR．) 公共关系panel 重复凋查样本群participant 参与者population 总人口，总体pretty much 大致上point-of-purchase （pop）ad 焦点广告position 定位print 平面广告媒体publics 公众群体packaging 包装product placement 产品涉入promotion 促销psychographic 心理统汁的painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌pass．．．off to 把……给出persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分parity 同等private brand 零售商自有品牌product different 产品差异product positioning 产品定位participation 参与program delivery rate 节目到达率piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期preferred position 首选广告版位Photo Library图片库Polish文案润色Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Directorr 公共关系总监PR Proposal公关建议书Pre Event前期工作Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Product Test产品评测Project Management项目管理Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Public Relations Consulting公关顾问Q&Rqualitative 定性的quantitative 定量的Questionnaire调查问卷Quotation报价Research Department 调查部retail advertising 零售商广告radio 广播媒体retail 零售reach 到达rerunning numbers 复核---的数据roadblock 拦路广告run-of-schedule(ROS) 非指定时段readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Rude question 不友好的问题rule-of thumb 经验法则reference group 参照组SSituation Analysis 背景分析Slogan 广告口号sample 抽样误差skew 歪曲survey 调查Sister agency 同属同-集团的广告公司supplier 制作公司strategic philanthropy 策略性公益事业strategy 策略、策划speak with One voice 统一传播口径sales promotion 促销活动sponsorship 赞助shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒)seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划staggered schedule 交错排期split run 分版刊登spread[spred] 杂志跨页SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Souvenirs & Gifts 纪念品和礼品Spokes Person Tips发言人技巧Success Story成功故事Summary 简介、概述SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结TTraffic Department 流程协调部Television program 电视节目tabulation 统计制表target audience 目标受众trade channels 业务渠道teaser campaign 悬念式(调味)广告攻势top to bottom 自上而下top -the -line 顶级的tagline (广告)行动口号trade character 吉祥物turnover 受众流失Team 小组、团队Theme 主题Time Management管理U&V&Wutility 好处，用途Vendor 供应商Venue 会议地点VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁vertical publications 行业刊物viral marketing 传染式营销vehicle 广告载体Website主页，网站web design 网站设计wave scheduling 波浪式排期wear out 广告磨损Workshops工作研讨Worldwide 全球中翻英概念化conceptualization创意金字塔creative pyramid感性诉求emotional appeals法官judge非文字nonverbal理性诉求rational appeals价值型思维value-based thinking 形象化visualization样片anima tic动画技法animation techniques 声频audio利益式标题benefit headlines艾耶1号式Ayer No.1正文body copy粗体boldface照相制版camera-ready art表演纲要casting brief命令式标题command headlines 末稿comprehensive layout/comp 演示demonstration技巧式正文device copy 旁白donut对白/独白式正文dialog/monolog copy标题headline图标icon企业形象式正文institutional copy整合广告integrated commercial歌谣式jingles内容段落interior paragraphs斜体italic肩题kicker布局图layout预备段落lead-in paragraph生活方式式技法lifestyle techniques标志logotypes助记手段mnemonic device音乐式广告musical commercials叙述式正文narrative copy新闻/信息式标题news/information headlines出镜头on camera拼版paste up脚本script图片说明式正文picture-caption copy方框图片式布局picture-window layout招贴式格式poster-style format主持人式广告presenter commercial启发式标题provocative headlines疑问式标题question headlines广播人物radio personality印签seal生活片段slice of life故事板storyboard直截了当式straight announcement直接推销式正文straight-sell copy标题句taglines主题句theme lines小样thumbnail收尾trial close图形部分visuals旁白voiceover模拟校样analog proof合成片answer print光圈aperture音控台audio console底片base art出血版bleeds蓝线blue line照相排版术camera-ready art字计算式character-count method电影摄影师cinematographer截止期closing date色基color key分色color separation连续调continuous tones控制室control room组排copy cast封面纸cover paper数字媒介digital media青、黄、红、黑印刷CYMK printing 数字校样digital proof数码视频效应装置DVE units特排字体display type复制带dubs电子制作electronic production晒版台纸flats拷贝dupes一套铅字font四色印刷four-color process网目凸版halfone plate网屏halftone screen互动电视interactive TV任务夹job jacket出格kerning电脑亭kiosk硬性软片line film线画版line plate实景真人live action外景地location制片场lot指令mandatories母带master tape公共场所mass audience venue合成样片mixed interlock助记手段mnemonic device透明塑料膜overlay多媒体演示multimedia presentation正色投影胶片orthographic film衬线字体serif平台使用费platform licensing 一场session个人场所personal audience venue特技special effects后期制作阶段postproduction phase开印前阶段prepress phase预备阶段preproduction phase印刷制作经理print production manager 印刷制作过程print production process 非公开场所private audience venue制片人producer制作阶段production phase复映复播追加酬金residual fee反差套印reverse knockout无衬线字体sans serif剥版stripping叠supers演播人员talent自动台词提示器teleprompter课本纸text paper正文字体text type合套trap字系type families排印工艺typography网页Web page单词计算式word-count method工作样片work print书写纸writing paper社论式广告advertorial伏击式营销ambush marketing视听材料audiovisual materials企业识别广告corporate identity ad展品exhibits特写feature articles内部通报house organ以货代款in kind机构广告institutional advertising营销公关marketing public relation新闻简报news/press release慈善行为philanthropy传媒工具press/media kit宣传publicity招聘广告recruitment advertising撰写讲演稿speechwriting赞助sponsorship赛场营销venue marketing新闻通报录像video news release广告礼品advertising specialty车内尾部招贴car-end posters电影贴片广告cinema advertising8张招贴eight-sheet posters电子显示屏electronic signs陈列品exhibits陈列媒介exhibitive media全面登场full showing全球定位系统GPS车内广告牌inside cards100露出数100showing户外媒介out-of-home media车体招贴outside posters奖品premiums产品安插product placement登场showing看板spectaculars标准户外广告standardized outdoor advertising成品招贴stock posters优惠赠券take-ones出租车外壳taxicab exteriors终点站招贴terminal posters30张招贴架30-sheet poster panel商业展示会trade shows交通广告transit advertising车站棚广州广告transit shelter advertising 录像手册video brochure广告印象advertising impression广告反应曲线advertising response curve 注意度attention value间歇式排期blinking集中式bursting品种开发指数category development index 发行量circulation持续性continuity持续式continuous schedule成本效益cost efficiency单位成本cost per point创意组合creative mix分布目标distribution objectives有效频次effective frequency 有效到达率effective reach暴露值exposure value市场、资金、媒介、组合、方法5Ms 起伏式flighting schedule总印象gross impressions毛评点gross rating points讯息力度message weight方法methodology组合媒介法mixed-media approach驱动值motivation value看见机会opportunity to see脉冲式pulsing schedule视听率rating到达率reach每册读者数readers per copy近期策划regency planning路障式road blocking外溢媒介spillover media增效效应synergy电视户television households批量折扣bulk discounts行业杂志business magazines截稿日期closing date分类图片广告classified display ads 彩色样品纸条color strip混合收费制combination rates合同收费制contract rate赠阅发行controlled circulation联合形式cooperative/co-op programs 购物杂志custom magazine人口版demographic editions图片广告display advertising实际收费earned rates频率折扣frequency discounts黄金版位full position门式折页gatefold基本发行量guaranteed circulation岛形半版island halves小单元junior unit地方城市杂志local city magazine媒介采购员media buyer全国性价格national rate上市日期on-sale date公开收费制度open rate订阅发行paid circulation自动弹启式广告pop-up ad自选版位费preferred-position rates预印广告插页preprinted inserts清样proof copy初级发行量primary circulation公告public notice费率基准rate base价目表rate card阅读告示reading notice地区性刊物regional publications任意版位费制ROP advertising rates二级读者量secondary/pass-along readership欠资收费制short rate标准型报纸standard-size newspaper周日增刊Sunday supplement小报型报纸tabloid newspaper撕样tear sheets三维广告3-D ads纵向刊物vertical publication数量折扣volume discounts周报weekly newspapers广告津贴advertising allowance回购津贴buyback allowance减价促销cents-off promotion套装赠送combination offer公司大会与经销商聚会company conventions & dealer meetings消费者销售推广consumer sales promotion竞赛contest联合广告cooperative/co-op advertising优惠券coupons顾客终身价值customer lifetime value数据进入data access陈列津贴display allowance易地销售diverting电子优惠券electronic coupons提前购买forward buying广告插页free-standing inserts店内样品试用in-store sampling联络媒介linkage media什锦袋装样品poly bagging 售点材料point-of-purchase materials拉式战略pull strategy推销奖金push money/spiffs推式战略push strategy部分退款rebates近期、频次、货币方程RFM formula销售推广sales promotion样品试用sampling货位津贴slotting allowance抽奖sweepstake电话营销telemarketing贸易广告trade advertising贸易集中trade concentration贸易折扣trade deals贸易推广trade promotion明确表示affirmative disclosure全国性广告主协会ANA停止/中止令cease-and-desist order比较广告comparative advertising服罪判决书consent decree消费者保护团体consumer advocate消费者保护主义consumerism版权copyright更正广告corrective advertising推荐endorsements欺骗性广告deceptive advertising联邦通讯委员会FCC（Federal Communications Committee）道德广告ethical advertising联邦贸易委员会FTC知识产权intellectual property right长期宏观论long-term macro arguments全国广告处NAD国家广告审查局NARB国家广告审查委员会NARC非产品事实non-product facts营养标识与教育法Nutritional Labeling and Education Act专利patent隐私权privacy rights夸大puffery, exaggeration短期操纵论short-term manipulative arguments社会责任social responsibility证据substantiation不正当广告unfair advertising美国专利与商标署U.S. Patent and Trademark影视专业词汇animator cartoonist 动画画家apprentice editor 实习编辑art department assistant 美术部门助理art department coordinator 美术部门协调人art designer 美术设计人员art director 艺术指导，美工师assistant accountant 助理会计assistant art director 助理美工师assistant cameraman 助理摄影师assistant chief lighting technician 助理灯光assistant construction coordinator 制景协调人助理assistant costume supervisor 服装管理助理assistant dialogue editor 助理对白编辑assistant director 助理导演assistant engineer 助理录音技师assistant location manager 外景制片助理assistant producer 助理制片人assistant production coordinator 制片协调人助理assistant property master 助理道具管理员assistant prop 道具管理员助理assistant set decorator 置景人员助理assistant sound editor 助理声音剪辑师assistant sound effects editor 助理声效剪辑师associate producer 副制片人audio assistant editor 声音助理剪辑师best boy electric 照明助手best boy grip 置景工best person 照明助手body make-up 身体化装boom operator 录音花筒操作员cable person 电缆管理员cameraman's assistant 摄影师助理cameraman 电影摄影师cartoonist 动画片画家casting 选派演员casting assistant 演员部助理casting associate 演员部联系人caterer 伙食管理员chief cameraman 总摄影师chief lighting technician 主任照明师choreographer 舞蹈编导cinemanufacturer 电影制造厂cinematographer 电影摄影师clapper boy 场记员co-costume designer 联合服装设计师color timer 配光员commentator 解说员composer 作曲者computer graphics playback 计算机图形重放conductor 乐队指挥construction carpenter 置景木工construction coordinator 搭景协调人construction estimator 搭景评估人construction gang boss 搭景组指挥construction key grip 主要置景工construction scenic artist 布景美术师consultant 顾问continuity 分镜头剧本continuity girl 女场记员continuity man 场记员continuity writer 分镜头剧本作者co-producer 联合制片人costume designer 服装设计师costume supervisor 服装管理员costumer 服装师crafts service 技巧员film industry电影工业cinematograph电影摄影机,电影放映机cinema, pictures电影院(美作:movie theater)first-run cinema首轮影院second-run cinema二轮影院art theatre艺术影院continuous performance cinema循环场电影院film society电影协会,电影俱乐部(美作:film club)film library电影资料馆premiere首映式film festival电影节distributor发行人Board of Censors审查署shooting schedule摄制计划censor’s certificate审查级别release准予上映banned film禁映影片direction导演production制片adaptation 改编scenario, screenplay, script编剧scene场景exterior外景lighting灯光shooting摄制dissolve渐隐,化入,化出fade-out淡出fade-in淡入special effects特技slow motion慢镜头editing, cutting剪接montage剪辑recording, sound recording录音sound effects音响效果mix, mixing混录dubbing配音post synchronization后期录音合成studio制片厂,摄影棚(motion)film studio电影制片厂set, stage, floor场地properties, props道具spotlight聚光灯clapper boards拍板microphone麦克风,话筒boom长杆话筒scenery布景电影摄制film shootingcamera摄影机shooting angle拍摄角度high angle shot俯拍long shot远景full shot全景close-up, close shot特写,近景medium shot中景background背景three-quarter shot双人近景pan摇镜头frame, picture镜头still静止double exposure两次曝光superimposition叠印exposure meter曝光表printing洗印影片类型film stylesfilm, motion picture影片,电影(美作:movie) newsreel新闻片documentary(film)记录片filmdom电影界literary film文艺片musicals音乐片comedy喜剧片tragedy悲剧片dracula movie恐怖片swordsmen film武侠片detective film侦探片ethical film伦理片affection film爱情片erotic film黄色片western movies西部片filmd’avant-garde前卫片serial系列片trailer预告片cartoon(film)卡通片,动画片footage影片长度full-length film长片short(film)短片colour film彩色片(美作:color film)silent film默片,无声片dubbed film配音复制的影片,译制片silent cinema, silent films无声电影sound motion picture, talkie有声电影Cinema Scope变形镜头式宽银幕电影Cinerama全景电影title片名original version原著dialogue对白subtitles字幕credits, credit titles对原作者及其他有贡献者的谢启和姓名演员actorscast阵容film star, movie star电影明星star, lead主角double, stand-in替身演员stuntman特技替身演员extra, walker-on临时演员character actor性格演员regular player基本演员film star电影明星support 配角工作人员techniciansadapter改编scenarist, scriptwriter脚本作者dialogue writer对白作者production manager制片人producer制片主任film director导演assistant director副导演,助理导演art director布景师(美作: set decorator) stagehand化装师lighting engineer灯光师film cutter剪辑师sound engineer, recording director录音师script girl, continuity girl场记员scenario writer, scenarist剧作家放映projectionreel, spool(影片的)卷,本soundtrack音带,声带showing, screening, projection放映projector放映机projection booth, projection room放映室panoramic screen宽银幕FGC Focus Group Conversation焦点小组访谈。