牛津译林版高中英语必修四4模块Unit1 Advertising
4模块Unit1 Advertising一.单项选择1. The doctor recommended I _____ here ______ the sunshine before I started for home .A. came… toB. come … forC. would … withD. will come … in2. Old people never take things _____ one expects, ______ my opinion.A. like… withB. as …forC. about … toD. as … in3. The number of deaths from heart disease will be reduced greatly if people _____ to eat more fruit and vegetables.A. persuadeB. will persuadeC. be persuadedD.are persuaded4. Have you ever regretted ____ all kinds of food in that area ?A . to not have tried B. not to have triedC . having not tried D. not having tried5. The senior pilot who is _____ respected is flying _____into the sky .A .high ; high B. highly ; highlyC. high ; highly D .highly ; high6. A pair of jeans only _____Y80 .But the shop owner is quite satisfied with the ____ .A .sell; sales B. sells; saleC. sells; salesD. sell ; sale7. Oil prices have risen _____ 32 percent since the start of the year, reaching a record US ＄57.65 a barrel on April 4 .A. withB. toC. byD. of8. If it is quite ____ to you , I will visit you next Tuesday .A. convenientB. fairC. easy D .comfortable9. That was an unfair trick ____ her.A. to play ofB. to play onC. playD. to give to10. I ____ he is the right person to _____ , for he is careful , honest and hardworking .A. believe; believe inB. believe ; believeC. believe in ; believe in D .believe in ; believe11. Much attention should be paid to _____science and technology.A. developB. developingC .development D. developed12 .I’ m not used ____ like this .A. being treatedB. treatedC. be treatedD. to being treated13. Your advice was _____ great benefit ____ me.A. with … inB. for … onC. upon … forD. of …. to14. It’s a long trip . We’ll have to start ____ early and start back home in the afternoon .A .with B. up C. off D. for15. It seems ___ me ____ I have been neglecting my duty .A. for … whichB. to ….thatC. with… whereD. in ….whom二. 单词拼写1. His perfect speech gave the _______ （听众）a deep impression.2. I prefer your _____ (最初的) plan to this one .3. Tickets are _______ (可得到的) at the box office .. 4.The singer is now traveling all over the country to p______ her new album（唱片集） .5.The s______ for 2004 Aids Day is‘women ,girls and HIV / Aid’6.All of us finally agreed to his plan because of his p______ language .7 .Even the best doctor in the country can not c_____ him of his disease .8.No one can deny(否定) the fact that a________ are influencing our way of consuming (消费)even our way of thinking .9. Some professors complain that today’s art students are not c_____ at all though they aregood at copying masters’ works .10.These s_____ problems cannot be solved unless there is no gap(沟) between the rich andthe poor .三. 句型转换1. I don’t think you have realized how much it will cost you.I don’t think you ____ ____ ____ how much it will cost you .2. You are supposed to finish your homework before you play your computer games .You ____ _____ _____ finish your homework before you play your computer games .3. Middle-aged women are easily made to believe what the cheaters tell them.Middle-aged women ______ easily ____what the cheaters tell them .4. Professor Li said , “I did som e research in this field yesterday . ”Professor Li said that ____ ____ ____some research in ___ field ____ ____ ____.5. A meeting will be held to solve your problem .A meeting will be held to _____ _____ your problem .四. 翻译句子1.这档儿童节目是为教育孩子而制作的，而不是为了使他们高兴。
2.他父母亲独特之处在于他们允许他一周玩多达四小时的电脑游。
3.我所感兴趣的是，为什么我们对手的产品能吸引更多的消费者。
4.你必须先确定一个目标，然后朝此努力。
5.--我们必须意识到环保的重要性。
---- 在这点上，我同意你的观点。
4模块Unit 2 Sporting Events一.单项选择1. Was it in the village _____we used to live in _____ the accident happened?A. where , thatB. which, thatC. that, whereD. where, which2. ------Did you get a ticket?-------No. I______, but there wasn’t any left.A. had toB. attempted toC. decided to D .managed to3. He suggested _____ to tomorrow’s exhibition together.A. us to goB. we wentC. we shall goD. we go4. Every four years athletes from all over the world _____the Olympic Games.A. joinB. attendC. take part inD. sit for5. Would you ____ us in the discussion?A. joinB. attendC. take part inD. join in6. The work should be given to ______ you think can finish it ahead of time.A. whoB. whoever C .whomever D. no matter who7. ------The room is so dirty.______ we clean it?------Of course.A. WillB. ShallC. WouldD. Do8. I thought you ____ like something to read, so I have brought you some books.A. mayB. might C could D. must9. ------ Please don’t make a noise.-------_____.I’ll be as quiet as a mouse.A .Yes, I won’t B. No, I won’t C. No, I will D. Yes, I will10.____ much it costs, I think I should buy it.A. No matter whatB. WhoeverC. HoweverD. Wherever11. Look! The baby is playing_________.A. footballB. with footballC. a footballD. with a football12. We must keep our room clean. Dirt and disease go _____, you know.A. from time to timeB. hand in handC. step by stepD. one after another13. Charles Babbage is generally considered ______ the first computer.A. to have inventedB. inventingC. to inventD. having invented14. John plays football _____ , if not better than ,David.A. as wellB. as well asC. so wellD. so well as15. John had ____ me to do this, but he didn’t .A. promisedB. allowedC. permittedD. told二．单词拼写1 .Hurry up,____________ (否则)，you will miss the train.2. We think it of great _____________ (重要性).3．I think it a great h_____________ to be invited to speak here.4. The young tennis player has often c___________ against famous players, but so far he hasalways been beaten.5. Three boys of the class were a_____________ because of illness.6．He spends much of his time playing _____________(在户外).7. He was ________( 开除) from school.8 .If you have any ____________(要求)，please ask me.9. He wasn’t ___________ (承认)as a great writer until after his death.10.We _________ ( 点燃) a candle and began to read.三.句型变换1. In order for a new sport to be added, a current sport must be dropped.In order that a new sport ____ _________,a current sport must be dropped.2. The fire spread quickly, but everyone succeeded in getting out.The fire spread quickly, but everyone _____ ______ _____ ____ out.3. Please write in every two lines.Please write in _______ ________ _________.Please write in ______ _______ ________.4. Why don’t you go swimming instead of watching TV at home.Why _____ _____ swimming instead of watching TV at home.5. The thief tried to run away, but the policeman stopped me.The thief ______ ______ ______ to run away ,but the policeman stopped me.四.翻译.１．无论下雨还是晴天，那场足球都按计划进行。
牛津译林版高中英语必修四Unit 1《Advertising》(Word power)课件1[
Mr. Carter: That’s great. If we want to be the _m__a_r_k_e_t_l_ea_d__er_ in our field, we need to get as much information about
Jeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!
Unit 1 Advertising
Word power
Li Yang ----- Crazy English
Brain storming:
➢Suppose you are Li Yang, and you wish to produce a new kind of electrical dictionary(电子词典), what preparations should you make in order to attract most customers?
(产品)销售和市场营销
牛津译林版必修4 Unit1 Advertising课件(共50张PPT)
讨价还价；讲条件 6. bargain vi. __________ 便宜货，议价；协议 n. __________
【归纳】 (1) bargain with sb. about/over/for sth. (和某人就某事)讨价还价 (2) make a bargain with sb. 和某人达成协议 (3) a good/bad bargain 买得(不)合算
【运用】
recommend this play to all lovers ① I can _____________________ of good theatre. 我把这个剧推荐给所有爱好优秀戏剧的人。 recommend me a good book/ ② Can you __________________________? recommend a good book to me 你能给我介绍一本好书 吗? recommend reporting the ③ We strongly ___________________ incident to the police. 我们强烈建议报警。
(should) buy ④ We recommend that you ____________ travel insurance on all holidays. 我们建议您为所有假期都购买旅行保险。 ⑤ It is often recommended that one __________________ (should) lose weight to reduce cancer risk. 有人经常建议人们减肥来减小患癌症的风 险。
3. comment n. & v. ___________ 评论，评价，议论 【归纳】 ⑴ make a comment/comments on/about sth. 对……作出评论 ⑵ no comment 无可奉告 ⑶ comment on/upon 评论，注释 ⑷ comment that ... 评论……
牛津译林版高中英语必修四4模块Unit1 Advertising
高中英语学习材料（灿若寒星*制作整理）4模块Unit1 Advertising一.单项选择1. The doctor recommended I _____ here ______ the sunshine before I started for home .A. came… toB. come … forC. would … withD. will come … in2. Old people never take things _____ one expects, ______ my opinion.A. like… withB. as …forC. about … toD. as … in3. The number of deaths from heart disease will be reduced greatly if people _____ to eat more fruit and vegetables.A. persuadeB. will persuadeC. be persuadedD.are persuaded4. Have you ever regretted ____ all kinds of food in that area ?A . to not have tried B. not to have triedC . having not tried D. not having tried5. The senior pilot who is _____ respected is flying _____into the sky .A .high ; high B. highly ; highlyC. high ; highly D .highly ; high6. A pair of jeans only _____Y80 .But the shop owner is quite satisfied with the ____ .A .sell; sales B. sells; saleC. sells; salesD. sell ; sale7. Oil prices have risen _____ 32 percent since the start of the year, reaching a record US ＄57.65 a barrel on April 4 .A. withB. toC. byD. of8. If it is quite ____ to you , I will visit you next Tuesday .A. convenientB. fairC. easy D .comfortable9. That was an unfair trick ____ her.A. to play ofB. to play onC. playD. to give to10. I ____ he is the right person to _____ , for he is careful , honest and hardworking .A. believe; believe inB. believe ; believeC. believe in ; believe in D .believe in ; believe11. Much attention should be paid to _____science and technology.A. developB. developingC .development D. developed12 .I’ m not used ____ like this .A. being treatedB. treatedC. be treatedD. to being treated13. Your advice was _____ great benefit ____ me.A. with … inB. for … onC. upon … forD. of …. to14. It’s a long trip . We’ll have to start ____ early and start back home in the afternoon .A .with B. up C. off D. for15. It seems ___ me ____ I have been neglecting my duty .A. for … whichB. to ….thatC. with… whereD. in ….whom二. 单词拼写1. His perfect speech gave the _______ （听众）a deep impression.2. I prefer your _____ (最初的) plan to this one .3. Tickets are _______ (可得到的) at the box office .. 4.The singer is now traveling all over the country to p______ her new album（唱片集） .5.The s______ for 2004 Aids Day is‘women ,girls and HIV / Aid’6.All of us finally agreed to his plan because of his p______ language .7 .Even the best doctor in the country can not c_____ him of his disease .8.No one can deny(否定) the fact that a________ are influencing our way of consuming (消费)even our way of thinking .9. Some professors complain that today’s art students are not c_____ at all though they aregood at copying masters’ works .10.These s_____ problems cannot be solved unless there is no gap(沟) between the rich andthe poor .三. 句型转换1. I don’t think you have realized how much it will cost you.I don’t think you ____ ____ ____ how much it will cost you .2. You are supposed to finish your homework before you play your computer games .You ____ _____ _____ finish your homework before you play your computer games .3. Middle-aged women are easily made to believe what the cheaters tell them.Middle-aged women ______ easily ____what the cheaters tell them .4. Professor Li said , “I did some resea rch in this field yesterday . ”Professor Li said that ____ ____ ____some research in ___ field ____ ____ ____.5. A meeting will be held to solve your problem .A meeting will be held to _____ _____ your problem .四. 翻译句子1.这档儿童节目是为教育孩子而制作的，而不是为了使他们高兴。
牛津译林版高中英语必修四Unit 1《Advertising》知识点整理及单元练习
新牛津高中英语模块四第一单元知识点整理及单元练习M4 UNIT1一、词汇大集合1. be aware of 知道，明白，意识到I want you to be aware of the situation before It effects you.我希望在情况影响你前,你能察觉到。
2. play tricks on 欺骗，捉弄I'll give him play tricks on me, the low-down thing! He'll go straight down to the police station!这狗东西，在我跟前使巧，送他公安局去！3. believe in 信任，相信4. be bored with 对……感到厌倦5. appeal to迎合，对……有吸引力Blue and red appeal to me, but I don’t like Gray or yellow蓝色和红色投我所好然而我不喜欢灰色和黄色。
6. trick sb into doing sth诱使某人做某事7. be satisfied with 对……感到满意Think about the misforture of others that you may be satisfied with your own lot想想别人的不幸,你可以对自己的命运感到满足8. be used to对……习以为常，习惯于There are a few verbs which fit into both groups and a hyphenmay be used to show the distinction还有一些动词适合于上述两种情况,可用连接号表示这种区别9. fall for 上……的当，受……骗I can't believe you would fall FOR that old trick.我不相信你会上那老把戏的当。
【优质课件】牛津译林版高中英语必修四Unit 1Advertising同步4优秀课件.ppt
He said，“Do you want to go by train or by plane？” →He asked me whether I wanted to go by train or by plane. [点津] 直接引语为疑问句时，若引述动词为say, 改成 间接引语时应将其改为ask。 [助记] 一般疑问句式直接引语变为间接引语的口诀： whether/ if接引语，陈述语序莫忘记；人称、时态和状 语，变化需用陈述句。 (3)特殊疑问句变为间接引语时，用原疑问词引导，变为 宾语从句。语序改为陈述句语序。
The soldier said to us, “Please stand closer to me.” →The soldier asked us to stand closer to him. “Don't play in the street！” the father said to his son. →The father warned his son not to play in the street. [点津] (1)直接引语为祈使句，若句中没有称呼语，变为间接引语 时，应根据句意给动词ask, tell, order等补上适当的宾语。 (2)直接引语祈使句中的please在间接引语中必须省去。
直接引语的时态 一般现在时 现在进行时 现在完成时 一般过去时 过去完成时 一般将来时
间接引语的时态 一般过去时 过去进行时 过去完成时 过去完成时 过去完成时 过去将来时
The teacher said, “You are doing OK.” →The teacher said that we were doing OK. (现在进行时变为 过去进行时)
I asked her, “Where have you spent your holiday？” →I asked her where she had spent her holiday. (现在完成时变 为过去完成时) [点津] 下列情况中，直接引语变为间接引语时，时态不变： (1)直接引语如果陈述的是客观事实或真理，当其变为间接引语 时，不管主句用的是什么时态，间接引语的时态都不变。 (2)直接引语中有明确表示过去时间的状语，变间接引语时仍保 持过去时。 “The earth moves around the sun”， my father said to me. →My father told me the earth moves around the sun. John said, “I was born on June 8,1982.” →John said he was born on June 8,1982.
【牛津译林版】必修四：Unit1AdvertisingProject教案
【⽜津译林版】必修四：Unit1AdvertisingProject教案M4U1 Part6 Project Developing an adcampaign【设计思想】本堂课的宗旨是引导学⽣在“做中学”，通过让学⽣完成⼀份围绕本单元主题的传单来学习和使⽤英语。
引导学⽣主动学习，帮助他们形成以能⼒发展为⽬的学习⽅式，⿎励学⽣通过体验、实践、讨论、合作和探究的⽅式发展⾃⼰的语⾔综合能⼒。
【教学⽬标】1. To encourage Ss to use what they’ve learnt throughout the unit tocomplete a project.2. To consider three thingsa) the garget audience of the ad campaign.b) the message they want to sendc) how they plan on reading their target audience3.To know how to cooperate and do the project together.【重点难点】Help the students know how to develop an ad campaign.【教学环节】Step 1: Lead-in1. Ask Ss to work in group of four and each student should find thegeneral idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语⾔点（供参考，可根据学⽣情况进⾏删减）1. build—built---buil t①建⽴，创⽴： build a nation 建⽴⼀个国家built a successful business out of their corner grocery store. 从他们街道拐⾓的杂货店创办了⼀家成功的公司②监督：命令、资助或监督…的建设：The administration built several new housing projects.⾏政部门资助了好⼏幢新楼的建筑项⽬We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展，伸出,延伸：reached out an arm.伸出⼀只⼿臂③到达 I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决⼼/改变主意4. figure out①理解，弄明⽩I can’t figure out why he quit his job.②想出，计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定；决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决⼼做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决⼼的，决定的（在句中常作定语或状语）She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在⼆⼗岁时，Steve离开了他的家乡，下定决⼼不搞出点名堂绝不回来。
牛津译林版必修四 Unit 1 Advertising
Module 4Unit 1 Advertising新课标单词advertise vi & vt (为……)做广告，登广告advertisement n 广告share vt 分享，分担，共有persuasive adj 劝导性的，劝诱的，有说服力的，令人信服的product n 产品service n 服务promote vt 宣传，推广，促销，推销place vt 安排，放置intended adj〔为……而〕打算的〔或设计的〕educate vt 教育issue n 问题，议题welfare n 福利，福利事业plete adj 全部的，完全的，完整的law n 法律lie vi 说谎untrue adj 不真实的claim n & vt 声明，宣称，号称aware adj 知道的，明白的，意识到的toothpaste牙膏breath n 气息，呼吸advertiser n 等广告者，广告客户，广告商cure vt 治愈，治疗customer n 顾客，消费者ment n 评论，意见，评价connect vt 联系，连接trick n 骗局，把戏，恶作剧original adj 新颖的，别致的，独创的，最初的，原来的creative adj 具有创造性的，具有独创力的public n 公众，大众lead vt 过〔某种生活〕；领导，引导nationwideadj 全国X围的，全国性的campaign n 〔社会，政治或商业等的〕活动，运动drug n 毒品，药，药物deal vi 处理，对付social adj 社会的school vt 是受学校教育，培养，教育live vi 过〔某种生活〕smoking n 吸烟，抽烟mit vt 犯〔错误〕，干〔坏事〕mit suicide 自杀smart adj 聪明的，精明的plete vt 完成satisfied adj 满意的trick vt 欺骗，哄骗publisher n 出版商，出版公司unique adj 独特的，独一无二的imagination n 想象，想象力choice n 选择remend vt 推荐bar n 条，棒pany n 公司update vt 更新packaging n 包装design n 设计，图案，花样vt 设计pletely adv 完全地，彻底地unforgettableadj 难忘的，无法忘记的fashionable adj 时髦的，流行的convenient adj 便利的，方便的highly adv 非常，很，高地，高度地functional adj 实用的，有用的，功能的，机能的filling n 馅；填充物bored adj 感到厌倦的jeans n 牛仔裤available adj 可买到的，可获得的build vt 开发，建构various adj 各种各样的，多样的particular adj 特定的；特别的audience n 受众；观众；听众；读者goal n 目标，目的target n 目标，对象，靶子media n (medium的复数)媒介，媒体determine vt 确定，决定extremely adv 非常，极其appeal vi 迎合，有吸引力，appeal to 迎合，对……有吸引力react vi 做出反应，回应gather vt 搜集，收集，使聚集approach n 方法，途课文出现短语1. be used to2. do some research on3. share with4. encourage sb to do sth5. believe in6. for free7. be intended to do sth8. protect sb from sth9. public welfare10. be aware of11. even if12. be proud of13. connect… to..14. fall for 15. play tricks on16. lead a better life17. live a healthy life18. mit suicide19. follow the advice20. offer sb sth21. be satisfied with22. trick sb into doing sth23.persuade sb into doing sth24. take drugs25. keep away from26. at a low price27. be tired of28. on sale29. of high quality30. be popular with31. remind sb (not to) to sth32. up to33. be bored with34. be amazed at35. appeal to36. be concerned with一．单词应用根据单词的首字母或汉语意思填写正确单词，注意形式变化1.If you want to sell this product well, I advise you to a_________ it in the newspaper or onTV.2.All of us finally agreed to his plan because of his p_______ language.3.Nearly all the a_______ to the palace were guarded by the soldiers.4.The writer traveled throughout the country to p_________ his latest novel.5.PSAs are often placed for free, and are i______ to educate people about health, safety, or anyother i_______ which affects public welfare.6.China has strong laws to protect people from advertisements that lie or try to make peoplebelieve u_______ claims about products or services.7.The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ badbreath, but it does not say that!8.PSAs use some of the same methods, like attractive and original images and c_____ language,but they are made to serve the public.9.China began a nationwide public service advertising c______ in 1996, and since thennumerous PSAs have appeared around the country.10.One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀)slowly’.11.I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.12.Before our talk, I did not think very much about how an advertiser might be trying tot_______ customers into buying a product or a service.13.The publisher also said that the readers wouldn’t believe the writer’s u______ way ofthinking and rich i__________ (想象力).14.This term’s main reading category for senior high students is adventures, so Travel to theMisty Country would be a good c_______.15.That is why we are considering r________ (重新包装)our chocolate bar as well.16.Our new packaging will be colorful and ________ (引人注目).17.Have you ever ________ (后悔) not having snapped those ________ (难忘的) moments?18.It’s ____________ (fashion), __________ (方便的) and ________(function).19.It is ________(极其) important to know your audience so you can create the right messagefor the right people.20.You must decide what a______ you want to use.二．词形转换1. intended ( adj.) ---- _______ ( n .)2. educate ( v. ) ---- __________ ( n. )3. connect ( v. ) ----________ ( n. )4. advertiser ( n. )----__________ ( n. )5. create ( v. ) ---- _________ (adj.)6. society ( n. ) ---- __________ ( adj.)7. imagine ( v.)----__________( n.) 8. determine (v.)----__________( adj.)9. plete (adj./v.)---_________(adv.) 10.satisfied (adj.)_______(v.)______ (n.)三. 句型结构1.We ______ (如此习惯于) them that we often do not even realize how many we see and hear in a day.Wood can ____ (被用来造纸).We ______ (过去常购物) on Sundays, but now we have no time.2. PSAs are often placed for free, and are intended to educate …be intended/meant to do sth./ be intended/meant for sb/sthThis software ____________ the puters ____________ (是为了保护…不受到…攻击而设计) by a kind of virus called worm.The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up.1.However, we still must _____ _______ _______ (知道) the methods used in ads to try andsell us things.____________(老师说的话) made me _____ _______________(意识到英语的重要性).Are you aware ___________ (你已伤害了)her feelings?2.We must not _______ (上…的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡计的).3. These ads deal with large issues.He is __ ___ _____(容易相处).______________ (尽管她病了), she continued __(处理) problems of all kinds. 4. There are even PSAs to teach us how to ____ _ ___(过健康的生活). 5. I will encourage ___________ (鼓励朋友们注意) them as well. 6. I remend that __ __ (我们买) 10 copies for the library.= I remend _____ 10 copies for the library. He remended me ____ (呆) for another week.四. Fill in the blanks with the correct forms:1. We tried to _____ our point _______, but he just wouldn ’t listen.2. It is important to always try to ___ the way the audience will react.3. My daughter _____ me forget to take my medicine.4. The pany must ensure that their product _______.5. If you _____ math, you should turn to doing some English exercises.6. When you start a successful ad campaign, you must __ a clear goal and target audience ____.五. 翻译句子1.他过去生活在农村，但现在已经完全适应城市生活了。
译林牛津高中英语必修4Unit1Advertising全英文教案设计
Unit 1Advertising教课方案The analysis of this Unit:This unit introduces and develops the theme of advertising b5E2RGbCAP.Teaching aims:1.To learn about topics related to advertising.2.To gain knowledge about the ads, the social effects of advertisements and how to writean advertisements.p1EanqFDPw3.To learn how to read expository writing.4.To practice and reinforce integrated skills of listening, speaking, reading and writing DXDiTa9E3d. Teaching periods:Welcome to the unitThe analysis of this part:Ss will be asked to talk about six different advertisements, including three commercial ads that promote learning software, an airline service and a shampoo as well as three public service advertisements separately for Project Hope, Earth Day and an anti-drug campaign RTCrpUDGiT. Teaching aims:1.To discuss and get some ideas of the two main types of ads and their respected purposes.5PCzVD7HxA2.To get involved in the discussion and practice their spoken English jLBHrnAILg.Teaching procedures:Step one: Lead-in1.Ask Ss to present some ads to the class.2.Discuss those ads3.Free talksa)Where do you find these ads?b)What are ads used for?Suggested answers:a) on billboards, TV, the radio in magazines/newspapers/leaflets given out in thestreets.xHAQX74J0Xb)To promote a product or services, to believe in an idea LDAYtRyKfE.To educate people about health, safety or any other issue which affects public welfare. Zzz6ZB2LtkStep two: Picture talking:1. Project Hope---How do you feel when you see the child in the big eye?dvzfvkwMI1---What would you like to do for the child after seeing this ad?rqyn14ZNXI----What do you think the purpose of Project Hope is ?EmxvxOtOcoThis picture is intended to make people aware of the importance of Project Hope SixE2yXPq5.It makes people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do sth. to help children in poor areas. The picture makes us aware of the needs of other people.6ewMyirQFLThe purpose of Project Hope : It aims to help young people who have dropped out of school return to school. It aims to develop basic education in poor areas in child, especially in western china, with money collected from society. Nowadays it pays special attention to children of laid-off workers in cities.kavU42VRUs2.the software ad---What do you know from this ad?---If you intended to buy some cheap learning software, would this advertisement helpyou?y6v3ALoS893.Oxlin Airlines---- What does the advertisement try to sell a product or service?M2ub6vSTnP4. Earth Day----Why does this ad. Use the image of a bird0YujCfmUCw’snest?----Do you think this advertisement helps to make people aware of environmentalproblems?eUts8ZQVRd----What do you think Earth Day is all about ?Earth Day aims to increase environmental awareness and encourage people to take care of the Earth and its people. The first Earth Day was celebrated on 21 March, 1970. The reason why it fell on that day is that night and day are equal throughout the Earth on that day. Today Earth Day is celebrated annually by almost every country throughout the world.sQsAEJkW5T5.Say no to drugs---the anti-drugs campaign------Do you think drugs are harmful?------If someone takes drugs, what could happen to him or her?GMsIasNXkA------Does the ad teach you about the bad effects of taking drugs?TIrRGchYzgWhat are they?6. the Shampoo ad----what kind of people do you think this ad is targeting? Why?7EqZcWLZNX----Younger people, especially girls or females. Because they pay more attention to their appearance.---hair lzq7IGf02E.------Do you think this ad will successfully persuade people to buy this shampoo?zvpgeqJ1hkStep three: Discussion1.Ask Ss to discuss three questions in pairs or groups NrpoJac3v1.2.summary.Step four: Language focus1. advertise ---advertising advertiseradvertisement 1nowfTG4KI登广告：在通告，如报纸上咨询或找寻：advertise for an apartment.登广告追求公寓房fjnFLDa5Zo2. make sb. aware ofWhat the teacher said made me aware of the importance of English tfnNhnE6e5.Be aware ofThe little child is not aware that he is faced with danger HbmVN777sL.You are not aware how worried I felt about your safety V7l4jRB8Hs.3.dangerC/n Waste must be treated so that it does not become a danger to life83lcPA59W9.That man is a danger to society.C/n A soldier’ s life is full of danger in war.In danger (of )/ ⋯out.of dangerThe man is in danger because the tiger besides him is dangerous mZkklkzaaP.4. similarbe ~ toSimilarityThere are some similarities and differences between American English and Britain English.AVktR43bpwYour views on education are ~ to mine.5. may have doneHe may have missed his train.They may not have finished the work by now.Homework1. preview reading part2.Translation1.家旅供给好的服。
牛津译林版必修4 Unit 1Advertising 词汇短语句型精讲(包含答案)
Unit 1Advertising[重点词汇]1．persuade vt.说服，劝说；使信服persuade sb.to do sth./into doing sth.说服某人做某事persuade sb.not to do sth./out of doing sth.说服某人不要做某事persuade sb.of sth./persuade sb.that...使某人相信……(1)语段语法填空The other day，my husband tried to persuade me not (buy) that coat as he thought it was too long.However，the assistant tried hard to persuade me its good quality and fashionable style.Therefore，I couldn't help (persuade) to buy it.So you can see how easy it is to persuade a woman into (buy) the things that aren't suitable for her.2.aim vt.& vi.以……为目标；瞄准，对准；旨在n．目标，目的；瞄准(1)aim at sb./sth.瞄准；对准be aimed at (doing) sth.旨在(做)某事aim to do sth.＝aim at doing sth.力求做某事(2)aimless adj.无目的的aimlessly(＝without aim) adv. 无目的地(1)随堂练习①The proposal put forward by Dobrindt aims (help) promote fully automatic driving.①Jane moved (aimless) down the tree-lined street，not knowing where she was heading.这项活动的目的是提高学生的听说能力。
译林牛津模块4高一Unit1 Advertising课件
Discussion
Do you believe that advertisements tell the complete truth? Why or why not?
PSAs
educate people about problems in society or about people who need help
• encourage people tts people
• make people think about environmental problems
slogan
harmful ?
bad effects of taking drugs
Unit 1 Advertising
Welcome to the unit
advertisements/ads
Where can you see ads?
On billboards, on the Internet, on TV, in newspapers ,in magazines, or even in the streets –almost everywhere.
• Writing write a diary entry about your experience of buying a camera. Attention: ➢When ➢Where ➢How ➢What consequences
• 2 It is best to have both eyes done at the same time / one eye done at a time.
• 3 People who have the surgery never have to wear glasses again /may still need to wear glasses.