电子制造业NPI及常用英文词汇

电子制造业NPI及常用英文词汇
电子制造业NPI及常用英文词汇

电子制造业新产品导入NPI及常用英文词汇

产品定义(EVT),产品设计(DVT),定型测试(PVT)

EVT (Engineer Verification Test)工程样品验证测试,

DVT (Design Verification Test)设计样品验证测试,

PVT(Production/Process/Pilot Verification Test)生产验证测试。

1)产品确证历程:EVT(Engineering Verification Test)---> DVT(Design Verification Test) ---> PVT(Process Verification Test);

2)EVT

Poduct/Engineering Specification complete

(由R&D 完成,容: 一些重要的参数,重要特征)

Design Verification Plan ( B-test, Compatibility-test, EMI )

(由技服部作)

初步之BOM

(R&D完成)

Cost Review

(PMP 负责)

Test equipment and Tooling

(R&D 和工程部门)

Test process documented and released

测试程序或测试文件

Failure analysis and corrective actions

针对不良点作设计上的改善

3)DVT

Design Verification Test( B-test , Compatibility-test, EMI ) complete 概念1:可靠性测试: 产品在既定的时间, 在特定的条件下完成特定功能和性能的机率

概念2:B-test--- Basic test 包括:

Function Test

Safety Test

Environment Test

Mechanical Test

概念3:Safety Test 主要有:

Hit-Pot 高压测试

绝缘电阻测试

Current Leakage(电流测试)

接地测试

概念4:Mechanical Test 主要有

Vibration Test(振动试验)

Drop Test(落体试验)

概念5: Compatibility test --- 兼容性测试

硬件与软件之兼容性

硬件与硬件之兼容性

概念6: EMI Test--- 抗静电,电磁干扰

Agency Compliances complete

安规承认测试,安规组负责

Design Change Phased in

设计变更切入

MPI & TPI & QII 等等制程文件试用的制作完毕

BOM 进一步修改

Failure Analysis and Corrective actions

形成AVL---- Acceptable Vendor List

4)PVT

Failure analysis / corrective action

First article inspection review with customer and documented

制程安排好, 各种制程文件修改并正式发行

Operators/ Inspectors traning / certification program

C-Test----仅小变更,仅需做change-test 变可. 此测试可仅针对变更项做ORT Test (On Going Reliability Test)--- ongoing reliability test

连续测试2000小时

PMP 召开会议---作总结

GO or STOP

5)机构件的3B Approval

TVR--- Tooling Verification Report

对生产出来的产品做全尺寸测量

Cpk Report Complex Process Capability index

制程能力报告

TVR & Cpk 由品保与工程部门共同完成

Flow Chart ----流程图

怎样安排制程

PMP --- Process Management Plan

制程安排,制程控制要点,设备,检验法, 检验频率等等

Flow Chart & PMP 由IE 制作

FAP ( Final Audit Program )

要求图文并茂

试模报告

塑料成形条件, 冲压成形条件

各单件之图面及组件之装配图

材质证明书

ECN--- Engineering Change Notice

要求及时地切入工程变更

工厂/设计产品测试:

BVT是Build Verification Test,基本验证测试,对完成的代码进行编译和连接,产生一个构造,以检查程序的主要功能是否会像预期一样进行工作。

EVT是Engineer Verification Test,工程样品验证测试。

DVT是Design Verification Test的简称,设计验证测试,是硬件生产中不可缺少的一个检测环节,包括模具测试、电子性能、外观测试等等。

PVT全称为Process Verification Test,意为小批量过程验证测试,硬件测试的一种,主要验证新机型的各功能实现状况并进行稳定性及可靠性测试。

Engineering Verification Testing (EVT)

Identifying design problems and solving them as early in the design

cycle as possible, is key to keeping your project on time and within budget. Too often, product design and performance problems are not detected until late in the product development cycle —when you’re getting ready to ship your product. The old adage holds true: Its costs a penny to make a change in engineering, a dime in production and a dollar after a product is in the field.

In the Prototyping stage, engineers create actual working samples of the product they plan to produce. Engineering Verification Testing (EVT) is used on prototypes to verify that the design meets pre-determined specifications and design goals. This valuable information is used to validate the design as is, or identify areas that need to be modified.

Percept’s proven EVT testing process helps clients to quickly identify and resolve design issues early in the design cycle, improving future product performance while saving time and money.

EVT:

Consists of basic functional tests, parametric measurements, specification verification Is performed on first engineering prototypes Ensures basic unit performance to design goals and specifications

DVT / EVT

Design Verification Testing (DVT)

After prototyping, the product is moved to the next phase of the design cycle: Design Refinement. Engineers revise and improve the design to meet performance and design requirements and specifications. Design Verification Testing is performed to deliver objective, comprehensive testing verifying all product specifications, interface standards, OEM requirements, and diagnostic commands.

Percept’s thoro ugh, objective DVT methodology delivers objective, comprehensive testing to verify all product specifications, interface standards, OEM requirements, and diagnostic commands.

DVT is an intensive testing program consisting of five areas of testing: Functional Testing (including usability) Performance Testing Climatic Testing Reliability Testing Compliance Testing

Process (or Pilot) Verification Test (PVT)

Subset of Design Verification Tests (DVT) Performed on pre-production or production units Verifies design has been correctly implemented into production

CVT Compatibility Verification Testing

产品定义(EVT)、产品设计(DVT),到定型测试(PVT)三大阶段是系统化产品研发流程。70?!&

DVT :Design Verification Test,是由开发样机阶段向生产样机阶段转换所必须的技术评审,

DVT阶段:指从EVT评审通过后到DVT评审的阶段。包括模具测试、电子性能、外观测试等.

重点是确认:1、是否符合产品定义要求,2、可否批量生产,由项目部输出评审报告。

PVT:Production Verification Test,是由生产样机阶段向量产阶段转换所必须的技术评审,

PVT阶段:指从DVT评审通过后到PVT评审的阶段。主要验证新机型的各功能实现状况并进行稳定性及可靠性测试。

重点是确认:能否量产,由项目部输出评审报告。

============================================== ===================================

EVT: Engineering Verification Test

工程验证测试

英文常用词汇表

accredited 官方认可的;鉴定合格的 advantage 优势; agency 代理处;行销处;经售店 agenda 议事日程;事项 analog 模拟 APEC ( = Asia Pacific Economic Cooperation Forum) Appetize r 开胃食品 Appliances 家用)电器 常用词汇表 (the) Americas 北美洲、中美洲和南美洲的总称 a la carte 照菜单点 菜 abstrac t 摘要, 概 要 academic conference 学术研讨 会 accessory 附属 附 件 accident report 事故报 告 Apparel 衣服;服 装 acknowledge 承认;感谢 ad hoc committee 临时成立的工作委员会 advance funds 预支货款 amplifier 扩音器 animation 动画 亚太经合组织

Application service provider (ASP) 应用软件服务商 Arc light 弧光 Arrival pattern 团队抵达时间 Arrogan t 自大的,傲慢的 Artic le 物品:商品 Artist ic 艺术的;美术的 Assemble 集合,聚集;装 配 Assimilat e 同化;消化;吸收;彻底了解 Assistant stage manager 助理展台经 理 Associated firm 联号 Associatio n 协会 Attendance 观众;出席者,出席人 数 Attendee 参加会议或展览的人;出席 者 Attracti on 景点;引人注意之物 Au lait 加牛奶 Auction 拍卖 Audio conference 电话会议 Audiovisual (AV) 视听设备 Audiovisual aids 视听辅助设备 Authorized signature 授权签字 Automaker 汽车制造 商 Automation 自动化,自动 机

4A广告公司常用英语词汇(doc 8页)

4A广告公司常用英语词汇(doc 8页)

4A广告公司中常用英语词汇 A above-the-line advertising 线上广告,广告代理商能从媒介获得佣 户外广告等。 account executive (AE) :客户经理,广告公司的业务人员职称。客户经理往往须负责下列工作:1,与客户及内部其他部门共同计划广告(planning),向各部门传达客户的诉求;2,内部协调(coordina tion);3,将广告设计稿提供给客户;4,监督执行政府的有关广告规章和法规(regulatory matters);5,利润管理(agency profi t management)。客户经理通过计划和协调公司的服务部门,为客户提供更好的服务。 account service 客户服务 客户服务是广告代理商的中心工作,肩负着使客户满意从而建立起长期的合作关系,及推动广告代理商内部工作有效运转的任务。它是广告代理商直接同客户进行沟通、交流的一种功能。 advertising agency 广告代理商 习惯上称为“广告公司”,即《中华人民共和国广告法》中所称的广告经营者,一般设有许多职能和业务部门。

advertising campaign 广告活动 有时称为“运动”或“战役”。广告活动包括以下四个重点:制作适当的销售信息、及时传达给受众、选择适当的时机,用合理的成本。广告主制定一项能测定的目标后,为达到这一目标制定广告战略,然后在市场上执行,包括:广告计划、广告制作、销售及营销等。advertising department 广告部 分为企业的广告部和媒介的广告部。企业的广告经理负责拟定、审核及实施企业的广告计划。一般也是负责有关广告的具体工作。媒介的广告部经理负责出售报刊等的版面,广播、电视的时间等。 airport advertising 机场广告 利用机场的候机室及在机场内其他各种场地和设备上制作刊出的广告,也包括在指示牌上制作的广告。 Appeal 诉求 广告通过媒介向目标受众诉说,以求达到所期望的反应。诉求是制定某种道德、动机、认同,或是说服受众应该去做某件事的理由。诉求分三类:理性的、感性的和道义的。诉求所用语句应具有强烈的感染力。 area sampling 区域抽样 群体抽样的一种形式。样本空间按区域进行划分,选定某抽样区域,如一个县、一个行政区、一个街区,从中确定调查对象。

常用academic英文词汇

【essay】常用academic词汇来源:谭希的日志 1.增补(Addition) in addition另外, furthermore此外, again, also, besides, moreover此外, similarly, fi nally最后 2.比较(Comparison) in the same way, likewise同样地, similarly, equally, in comparison比较起来, just as 同样地 3.对照(Contrast) whereas然而, in contrast与此相反, on the other hand, instead同样, however然而, nevertheless然而, unlike, even though即使, on the contrary, while 4.因果(Cause and effect) because, because of, for, since, due to, owing to, thanks to, as a result(of), accor dingly, hence, so, thus 5.强调(Emphasis) certainly, above all, indeed, of course, surely, actually, as a matter of fact, chiefly, especially, primarily, in particular, undoubtedly, absolutely, most imprtant 6.让步(Concession) although, though, after all, in spite of, nevertheless, still, provided, while it is tru e.... 7.例证(Exemplification) for example, for instance, that is, namely, such as, in other words, in this case, b y way of illustration. 8.总结(Conclusion) to sum up, to conclude, in a word, in short, in brief, all in all, in all, to put it in a nutshell, in summary 9.推断(Inference) therefore, as a result(of), consequently, accordingly, so, otherwise 10.时间和空间(Time and space) afterward, after, first, later, then, soon, outside, near, beyound, above, below, on the right(left), in the middle, opposite, in front of

常见手机零配件及电子产品中英文对照

常见手机零配件及电子产品中英文对照

零件中英文对照Replacement Parts / Repair Parts 备用零件 LCD Screen 液晶 Touch Screen / Digitizer 触摸屏 LCD Assembly 液晶总成 Battery 电池 Flex Cable 排线 Keypad / Keypad Flex Cable 按键排线 Audio Earphone Flex Cable 音频排线 Charging Port Dock Connector Flex Cable 尾插排线Proximity Light Sensor Flex Cable 感应排线 Home button 返回键 Power Button 开关键 Mute/Silent Button 静音键 Housing / Back Cover 后盖 Metallic / Metal Brushed Housing 金属拉丝后盖Middle Plate 中板 Middle Bezel / Frame 中框 Motor / Vibration Motor 马达 Full Housing / Faceplates 全套壳 Front Facing Camera 前置摄像头 Back Camera 后置摄像头 Speaker / Loud Speaker 喇叭 Earpiece speaker 听筒 Microphone 麦克风 Ringer Buzzer 振铃器 SIM Card Tray 卡托 Headphone Jack Hole 耳机孔 Glass Screen Lens 镜面 SIM Card Holder / Connector SIM卡座 Memory Card Holder 内存卡卡座 Battery FPC Plug 电池座 Screw 螺丝 Anti-dust Mesh 防尘网 Adhesive Strip Sticker 贴纸 Ejection Pin 取卡针 Mainboard / Motherboard 主板

广告业常用英文术语

AA (Account Assistant)客户助理 Action Plan 行动方案 AD( Account Director )客户总监 Add Value 附加价值 Ads( Advertisement ) 广告 Advertorial 付费软文 AE (Account Executive )客户代表、客户主任 Agency 代理商 AM( Account Manager )客户经理 An alysis Tools 分析工具 Announcement 公告 Annual Report 年报 AP (Asia-Pacific) 亚太区 AR List 任务清单 ATL (Above the Line) 线上活动 Attachment 附件 Audience Awareness 公众认知度 Auto Industry 汽车行业 Awareness 认知 Background Analysis 背景分析 Background material 背景材料 Benchmark 测试基准 BI (Behavior Identity) 企业行为识别系统 Bidding 竞标 Bio 个人简历 Boilerplate 公司简介(附在新闻稿后面的关于该公司的简短介绍) Brand Communications Strategy 品牌传播战略 Brand Loyalty 品牌忠诚度 Brand Management Commission 品牌管理委员会 Brand Management Consulting Firm 品牌管理顾问公司 Brand Management 品牌管理

Brand Planning/Designing 品牌策划/ 设计 Brand Positioning Survey 品牌定位调查 Brand Positioning 品牌定位 Brand Promotion 品牌推广 Branding Strategy 品牌战略 Briefing Kit 资料包 Briefing 情况介绍 BTL (Below the Line) 线下活动 BU (Busin ess Unit)业务部门 Bulletin 公告栏 Bundle 附赠品 Business E-Mail 商务电邮 Business Model 商业计划 Business Philosophy 经营哲学 Business Strategy 经营战略 Campaign 公关或营销活动 Career Development 职业发展 Career Planning 职业计划 Case study 案例研究 Category 类别 Celebration 庆典活动 CEO Reputation Management CEO 声誉管理 CEO's Arran geme nt CEO接待 Channel 渠道 Chart 幻灯片中的页面 China Golden Awards For Excellence in Public Relations 中国最佳公共关系案例大赛China International Public Relations Congress 中国国际公共关系大会 CI( Corporate Identity )企业形象 CIPRA( China International Public Relations Association )中国国际公共关系协会CIS ( Corporate Identity Sysetm )企业形象识别系统

生物制药中英文词汇

生物制药中英文词汇 A absolute lethal dose; LD100绝对致死剂量absorption rate constant吸收速率常数accelerated testing加速试验acetylcholinesterase乙酰胆碱酯酶acetylcholine乙酰胆碱 acrylic acid resin丙烯酸树酯 activation激活作用 activator激活剂 active targeting preparation主动靶向制剂acute toxicity test急性毒性实验 additive effect累加效应 additive附加剂 adenosine phosphate腺苷磷酸 adhersive strength粘附力 adhesion粘附性 adhesives粘合剂 adjuvant佐剂 adrenergic nerve肾上腺素能神经adrenergic receptor肾上腺素能受体adverse reaction不良反应 aerogel气凝胶 aerosil微粉硅胶 aerosol of micropowders for inspiration 吸入粉雾剂aethylis oleas油酸乙酯 agglomerate聚结物 aggregation聚集 air suspension空气悬浮法 albumin microballoons白蛋白微球制剂alkaloid生物碱 alkalosis;alkali-poisoning碱中毒 allergy; allergic reaction变态反应 allotted date of drug quality ensuring by manufacturer药品负责期 all-trans全反式 alterntae addition method两相交替加入法amebocyte lysate变形细胞溶解物amorphous forms无定型 anaphylactic drug reaction过敏性药物反应anaphylatoxin过敏毒素 anatoxin;toxoid类毒素 angle of repose休止角antagonism拮抗作用antiadherent抗粘剂 antibacterial spectrum抗菌谱antibody抗体 antigen抗原 antioxidants抗氧剂 antipode对映体 antisepesis防腐 antiserum抗血清 antitoxin抗毒素 apparent solubility表现溶解度aprotinin抑酞酶 aromatic compound芳族化合物aromatic waters芳香水剂Arrhenius 方程阿仑尼乌斯方程artificial antigen人工合成抗原artificial immunization人工免疫aseptic technique无菌操作法astringent收敛药 autoimmunity自身免疫 B bactericidal activity杀菌活性bactericidal effect杀菌作用bacteriophage噬菌体bacteriostatic activity抑菌活性bactriostasis抑菌作用 ball mill球磨机 base adsorption基质吸附率 bases基质 beeswax蜂蜡 bending弯曲力 bioavailability生物利用度bioavailability生物利用度biochemical approach生物学方法biochemistry生物化学 biogenic amine生物胺 biological half life生物半衰期biological product生物制品biometrics;biometry生物统计学biopharmacy生物药剂学 blood coagulation血液凝固 blood concentration血药浓度blood products血液制品 blood volume expander血容量扩充剂

Academic Vocabulary----学术应用词汇

Academic Vocabulary Equipping yourself with the relevant academic vocabulary will give you a head start in your university studies. Especially if you’re a second language learner of English, studying in a foreign language can be very difficult and time-consuming. In order to do well, you may want to consider the following ways of learning academic vocabulary more effectively and relevantly. You will need: The General Service List. The GSL is a list of general and basic vocabulary of English used in order of frequency. It has been recognized and used quite extensively among second lan- guage learners of English for work and study. It was first created by West in 1953. The version used was then adapted by Baumann and Culligan in 1995. It contains almost 2,300 words. The GSL here is divided into smaller sublists. Sublist 1 has the first 500 words. Sublist 2 the next 500 words etc. For the complete word lists, refer to: https://www.360docs.net/doc/1d14708906.html,/~alzsh3/acvocab/wordlists.htm Subject-related Word List. This is a list of words which is specific to your discipline of studies, for example, finance, accounting, education and others. The index at the back of your textbook is generally the best guide to the terms, concepts that are widely used in the subject. The index is a valuable guide to understanding the key concepts and terms used in a subject. So make good use of the book index. You may also want to consult this site for some additional help and ideas. https://www.360docs.net/doc/1d14708906.html,/vocab/select/selframs.htm The Academic World List. The AWL is first developed by and compiled by Averil Coxhead Victoria University of Wellingtown, New Zealand. The AWL contains 10 sublists that include 570 word families which appeared most frequently in academic texts. There are 60 words in each sublist 1-9, and 30 in Sublist 10. Sublist one consists of the 60 mostly frequently ap- peared words in the academic texts and sublist two consists of the next 60 word families and so on. The academic corpus contained approximately3,500,000 active vocabulary taken from a variety of texts used and read across the faculties, spanning over more than 25 subject areas. The complete Academic Word list of 570 root words and their word families can be conveniently found in https://www.360docs.net/doc/1d14708906.html,/vocab/select/awl.htm with a quick link to their the dictionary meanings. A note to mention is that the list here is arranged in alphabetical order and NOT by sublists. Nevertheless, this is a great site to learn the meanings of the AWL words.

药品生产常用词汇中英文对照表

药品生产常用词汇中英文对照表 环境,健康,安全environment,health, safety,E H S 质量风险管理quality risk management, Q R M 风险评估risk assessment 风险控制risk control 事先危害分析preliminary hazard analysis, P H A 失败模式效果分析failure mode effects analysis,F M E A 危害分析及主要控制点hazard analysis and critical control points, H A C C P 过失树分析fault tree analysis, FTA 两次失败之间的平均时间mean time between failure, M T B F 主题事务专家subject matter expert, S M E 缎带式混合机ribbon blender 在线清洗clean in place,CIP 锥型混合机conical screw blender 辊压制粒roller compaction 压片能力compressibility 导流管wurster column 中间过程控制in process control, IPC 物料桶intermediary bulk containers, IBCs 关键工艺参数critical process parameters, CPP 工艺验证process validation 前验证/前瞻性验证prospective validation 同步验证concurrent validation 回顾性验证retrospective validation 个人防护设备personal protective equipment, PPE 职业暴露限值occupational exposure limit, O E L 职业暴露等级occupational exposure bands, O E B 口服固体制剂oral solid dosage, OSD 人流/物流person flow / material flow 药物活性成分active pharmaceutical ingredients,API 中间体intermediate products 需氧细菌aerobic bacteria 安瓿瓶ampoule 厌氧细菌anaerobic bacteria 空态洁净区as - bulit clean room 无菌生产aseptic processing 静态at - rest 灭菌釜‘ autoclave 微生物污染水平bioburden 生物指示剂biological indicators 吹灌封blow/fill/seal 玻璃瓶bottle 轧盖capping

新闻报道常用英语词汇

闻报道常用英语词汇 accredited journalist n. 特派记者advertisement n.广告.advance n.预发消息;预写消息affair n.桃色新闻;绯闻anecdote n.趣闻轶事assignment n.采写任务attribution n. 消息出处,消息来源back alley news n. 小道消息backgrounding n.新闻背景Bad news travels quickly. 坏事传千里。banner n.通栏标题beat n.采写范围blank vt. "开天窗" body n. 新闻正文boil vt.压缩(篇幅) box n. 花边新闻brief n. 简讯bulletin n.新闻简报byline n. 署名文章caption n.图片说明caricature n.漫画carry vt.刊登cartoon n.漫画censor vt. 审查(新闻稿件),新闻审查chart n.每周流行音乐排行版clipping n.剪报column n.专栏;栏目columnist n.专栏作家continued story 连载故事;连载小说contributing editor 特约编辑contribution n.(投给报刊的)稿件;投稿contributor n.投稿人copy desk n.新闻编辑部copy editor n.文字编辑correction n.更正(启事) correspondence column读者来信专栏correspondent n.驻外记者;常驻外埠记者cover vt.采访;采写cover girl n. 封面女郎covert coverage 隐性采访;秘密采访crop vt.剪辑(图片) crusade n.宣传攻势cut n.插图vt.删减(字数) cut line n.插图说明daily n.日报dateline n.新闻电头deadline n.截稿时间dig vt.深入采访;追踪(新闻线索);“挖”(新闻) digest n.文摘editorial n.社论editorial office 编辑部daily 日报morning edition 晨报evening edition 晚报quality paper 高级报纸popular paper 大众报纸evening paper 晚报government organ 官报party organ 党报trade paper 商界报纸Chinese paper 中文报纸English newspaper 英文报纸vernacular paper 本国文报纸Japanese paper 日文报纸political news 政治报纸Newspaper Week 新闻周刊the front

制造业工厂常用英文与缩写词汇大全

一:常用術語 Hon Hai 鴻海 CMM Component module move 機動元件整合 CEM Contract Manu faction service 合約委托代工 IBSC Internet Business Solution Center 國際互聯網應用中心 PCEG Personal Computer Enclosure group 個人電腦外設事業群(FOXTEQ)CCBG Connector& cable business group CPBG Competition business group ESBG Enterprise system business group 鴻富錦事業群 SABG system assembly business group 系統組裝事業群 NWE Net Work Enclosure NSE Network system enclosure NSG Network system group NFE Network flexible enclosure Foxcavity = HZ = Hong Zhun 鴻準 Stamping tool shop I 沖模一廠 Stamping tool shop II 沖模二廠 Prototype workshop 樣品中心 Steel factory 裁剪廠 PCE molding tooling workshop PCE塑模廠 Hua Nan test and measurement center 華南檢測中心 MPE mobile phone enclosure MPE MBE mobile phone and notebook enclosure 明塑厂 MGE Alloy magnesium alloy enclosure 鎂合金 Engineer standard 工標 Document center (database center)資料中心 Design Center 設計中心 Painting 烤漆(廠) Assembly組裝(廠) Stamping 沖壓(廠) Education and Training教育訓練 proposal improvement/creative suggestion提案改善 Technological exchange and study 技術交流研習會 Technology and Development Committee 技術發展委員會 BS Brain Storming 腦力激蕩 QCC Quality Control Circle 品質圈 PDCA Plan Do Check Action 計劃執行檢查總結 DCC delivery control center 交貨管制中心 3C Computer 電腦類產品 Consumer electronics 消費性電子產品 Communication 通訊類產品 Core value(核心价值) Love 愛心

广告行业常用英文

America Association of Advertising 美国/广告代理商协会 advertising 广告、广告活动 advocacy advertising 倡导型广告 Account Executive 客户主管 Account planning 客户策划 Account Services 客户部 Advertise 广告主 Advertising Department 企业广告部 agency 广告代理商 Art Director 美术指导 bid [bid] 广告竞标 business-to-business advertising (B2B advertising) B2B 广告 brand image 品牌映象 capitalism 资本本主义,资本运营 commercial advertising 商业广告 communication process 传播过程 comparative advertising 比较广告 consumer advertising 消费品广告 consumerism 消费模式 client 客户 Copywriter 广告撰告人 Creative Department 创作部 Creative Director 创意总监 deceptive advertising 虚假广告 design 设汁稿 end-user 最终用户、实际使用者 industrial advertising 工业广告 institutional advertising 社团机构广告 Management Supervisor 管理监督 Market share 市场占有率 national advertising 全国性广告 noncommercial advertising 非商业广告 pitch 提案 professional advertising 业服务型广告 public service advertising(PSA) 公益广告 puffery 吹捧式的广告 qualitative 定性的 quantitative 定量的 retail advertising 零售商广告 Sister agency 同属同-集团的广告公司 supplier 制作公司 Traffic Department 流程协调部 Brainstorming 头脑风暴法 Campaign 广告攻势 Commercial 影视广告片 coupon 赠券、折价券 logo 品牌标识 magazine 杂志 media budge 媒体预算 media mix 媒体组合 medium 媒体(指某个媒体) metropolitan 大都会的 outdoor 户外媒体 promotion 推广 用品 public relations(PR .) 公共关系 radio 广播媒体 Situation Analysis 背景分析 Slogan 广告口号 Television program 电视节目 Drive-time 交通高峰时间 So big 做大 Numbers 数据 Yeah 是的(对啦) A priori 先验估汁(演绎法) A posteriori 实测值(归纳法) debranding 品牌屏蔽测试 depth Interview 深度访谈 desk research 案头调研 dichotomous question 两分问题 double-barreled question 两难问题 double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差 fieldwork 现场调查 focus group 焦点小组 interview 访谈 market research 市场调查 mystery shopping 以购物为掩护的调查 observation 观察 panel 重复凋查样本群 participant 参与者 population 总人口,总体 sample 抽样误差 skew 歪曲 survey 调查 tabulation 统计制表

英语学术写作词汇全全全AcademicWordListbySublist

The Academic Word List (AWL) by Sublist Sublist 1 of the Academic Word List - Most frequent words in families This sublist contains the most frequent words of the Academic Word List in the Academic Corpus. The most frequent members of the word families in Sublist 1 are listed below. analysis approach area assessment assume authority available benefit concept consistent constitutional context contract create data definition derived distribution economic environment established estimate evidence export factors financial formula function identified income indicate individual interpretation involved issues labour legal legislation major method occur percent period policy principle procedure process required research response role section sector significant similar source specific structure theory variables

电子企业常用英语术语

电子公司常用英语术语一:常用术语 CMM Component module move 机动组件整合 CEM Contract Manufaction service 合约委托代工 IBSC Internet Business Solution Center 国际互联网应用中心 PCEG Personal Computer Enclosure group 个人计算机外设事业群(FOXTEQ)CCBG Connector&cable business group CPBG Competition business group ESBG Enterprise system business group 鸿富锦事业群 SABG system assembly business group 系统组装事业群 NWE Net Work Enclosure NSE Network system enclosure NSG Network system group NFE Network flexible enclosure Foxcavity = HZ = Hong Zhun 鸿准 Stamping tool shop I 冲模一厂 Stamping tool shop II 冲模二厂 Prototype workshop 样品中心 Steel factory 裁剪厂 PCE molding tooling workshop PCE塑模厂 Hua Nan test and measurement center 华南检测中心 MPE mobile phone enclosure MPE MBE mobile phone and notebook enclosure 明塑厂 MGE Alloy magnesium alloy enclosure 镁合金 Engineer standard 工标 Document center (database center)数据中心

(广告传媒)A广告公司中常用英语词汇

4A 广告公司中常用英语词汇(zt) below-the-line advertising 线下广告除线上广告以外的各种广告形式。如促销广告(sales promotion advertising) 购物点广告 (P.O.Padvertising) ,直接邮递广告(direct mailadvertising) ,还包括举办展览会(exhibition) 和发起某项活动(sponsorship) 等。 billboard advertising 路牌广告 张贴或直接描绘在固定路牌上的广告。一般用喷绘或油漆手工绘制在路牌上。 brand advertising 品牌广告 宣传产品品牌的广告,旨在建立品牌忠诚度( brand loyalty ),使消费者或用户乐于认定或接受广告中的牌号。亦称产品广告( product advertising )。 brand preference 品牌偏好在同一类商品中,消费者对某一种品牌具有偏好而指定购买。其原因主要是使用后的满足感。品牌偏好与消费者的生活方式和消费习惯也有关。 brand insistence 品牌坚持 消费者购买某一种商品时指定要某一品牌,而其他品牌不能替代。先决条件是该品牌的产品质量好,广告有说服力,消费者用后感到满意。品牌坚持是产品广告的最高目标。 brand loyalty 品牌忠诚指消费者对某一品牌具有特殊的嗜好,因而在不断购买此类产品时,仅仅是认品牌而放弃对其他品牌的尝 brand name 产品名称产品的名称即“品牌名称”。好的品牌名称必须简洁、易读、易记、易写。美国有为产品取名的专业机构,他们利用电脑,把26个英文字母搭配成各种名称。有些品牌著名于世界,如克宁奶粉(Klim ),柯达(Kodak) 等。品牌名称可以作为注册商标,但应符合商标法的规定。 buyer 's market 买方市场或称买主市场。是以买方为中心的市场。当高超上卖主多买主少,商品供过于求,卖主竞相推销商品,买主呈观望态势,往往会导致商品价格下跌。在买方市场上买主处于支配地位。 Banner 横幅广告,一个表现商家广告内容的图片,放置在广告商的页面上,是互联网广告中最基本的广告形式,尺寸是480*60 像素,或233*30 像素,一般是使用GIF 格式的图像文件,可以使用静态图形,也可用多帧图像拼接为动画图像。除普通GIF格式外,新兴的RichMediaBanner (丰富媒体Banner)能赋予Banner更 强的表现力和交互内容,但一般需要用户使用的浏览器插件支持( Plug-in )。Banner 一般翻译为网幅广告、旗帜广告、横幅广告等。 brand share 品牌占有率

相关文档
最新文档