(全英文论文)英语双关语的语用分析

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双关在英语中的运用(精)

双关在英语中的运用[摘要]双关作为一种匠心独具的修辞手段，言简意赅、意味深远,其特点是用一个词或一句话表达两层不同的意思,借以使语言活泼有趣,或者借题发挥、旁敲侧击，收到由此及彼的效果。

[关键词]修辞广告英语双关英语修辞格双关pun，也被称为Paronomasia。

它不仅仅是一种文字游戏，而且是英语修辞的一种常见形式：在特定的语言环境中，借助语音或语义的联系，使一个词、词组或句子同时关涉两种表面与暗含的事物，用巧妙的办法同时把互不关联的两种含义结合起来，使语言精练、生动活泼、幽默含蓄或嘲弄讥讽，以取得一种诙谐有趣的效果，给人以妙不可言的感觉。

在英语学习过程中，我们随处都能碰到这种现象，尤其是在广告英语中。

例1：Napoleon was astonished.” Either you are mad, or I am,” he declared.“Both，sir!”cried the Swede proudly.“Both”一词一语双关，既指拿破仑和这位士兵都是疯子，又指这位战士参加过拿破仑指挥的两次战役。

例2：OIC这是美国一家商标为“OIC”的眼镜公司推出的广告，谐音为Oh，I see. 既利用听觉语言表现出眼镜给视力欠佳的顾客带来的欣喜之情，又利用视觉语言表现出眼镜的形状——OIC三个大写字母的形状和眼睛酷似，简约俏皮的语言无疑会给消费者留下深刻的印象。

例3：Money doesn't grow on trees. But it blossoms at our branches.钱长在树上不行, 但在我们这“行”就行!这是英国劳埃得银行(Lloyd Bank)户外路牌广告。

其中branch一词有双重含义：一为字面含义, 承接上句中的trees, 指“树枝”；而更深一层的含义则为“分行”、“支行”, 即该银行的各个分支机构。

事实上这个广告的真正意图是号召人们将钱存到劳埃得银行。

因此，该广告的言外之意是：把钱存到劳埃德银行吧，在那里钱会不断增值。

浅析双关语在英语中的运用

１“ ｕ ” 定义及其对应例证．ｐｎ的
《牛津英语词典》ＴｅＯｆｒｎｌｈＤｃｉａｙ９９ｘｒ：（ｈｘｄＥｇｉｉｏｒ．１８．ＯｆｄｏｓｔｎｏＣａｅｄｎＰｅｓＶ１Ｉ．８２给 “ ｕ ” 的定义：Ｔｅｕｅｏｏｄｉｌｎｏｒｓ．ｏ．Ｉ３）ｐｎ下ｒｘＰ “ ｈｓｆｗｒｎａ
Ｗａｔ：ｉＲｕｄ（先ｅｒ不是此ｏｎ精练、动活泼、默含蓄或嘲弄讥讽，取得一种诙谐有趣的效果，吗？）ｉｒＮｏｓｏｎ．，生，圆的。）句中顾客使用的ｌｇ生幽以指的是时间的漫长，服务员把它曲解为（状的）长形 ”趣味由此而形 “ ，给人以妙不可言的感觉。
心。
ｗｉｆｅｅｔｍｅｎｎｓＯａｏｐｏｕｅａｈｍｏｏｓｅｅｔ” 用一个词ｔｄｉｒｎａｉｇＳｓｔｒｄｃｕｒｕｆｃ．ｆｈｆ
如美国有一家眼镜公司的产品牌子是ＯＣ，读作Ｏ，ｅ．则ＩｈＩｅ这ｓ
ｓｃｙａｏｓｇｅｔｔｒｍｏｅｍｅｎｎｓＯｉｅｅｔａｓｃａｉｎ，ｕｈａｗａｓｔｕｇｓｗｏｏｒａｉｇＦｄｆｒｎｓｏｉｔｓｏｏｈｓｆｔｒｍｏｅｗｏｄｆｔｅｓｍｅｏｅｒｙｔｅｓｍｅｓｕｄｒｔｅｕｅｏｗｏｏｒｒｓｏｈａｒｎａｌｈａｏｎ

英语双关语语境分析及其翻译

英语双关语语境分析及其翻译英语双关语语境分析及其翻译(7600字) 摘要：本论文首先引入英语双关语的概念，然后讨论英语双关语的分类与功能。

又因为语境在对使用了双关语的会话言语的理解扮演着相当重要的角色，所以论文接下来介绍了语境的概念。

最后，本文将英语双关语作为研究对象，...英语双关语语境分析及其翻译(7600字) 摘  要：本论文首先引入英语双关语的概念，然后讨论英语双关语的分类与功能。

又因为语境在对使用了双关语的会话言语的理解扮演着相当重要的角色，所以论文接下来介绍了语境的概念。

最后，本文将英语双关语作为研究对象，运用语境分析的方法，从英语双关语在广告，文学作品和日常生活三种具体的语境中的运用的角度，试图进行分析探讨。

在论文中，作者还提出并探析了一些英语双关语的翻译方法与翻译技巧。

论文着重从语境的角度来分析英语双关语这一修辞手法，并对其翻译进行了探究，旨在加深人们对英语双关语的认识及运用。

关键词：英语双关语；语境分析；翻译 Contextual Analysis of English Puns and Their Translation Abstract: The paper first introduces the concept of English puns, and then discusses the category and functions of English puns. Next the concept of context is mainly discussed because context plays an important role in the comprehension of the implicatures in puns. At last, this paper attempts to discuss the English puns as the research object from the aspect of English puns in advertisements, English puns in literature works and English puns in daily life, using the method of contextual analysis. And some translation methods of English puns are also put forward in the thesis. This research is of significance to strengthen people’s knowledge of English puns and help us make a better application of English puns. Key words: English puns；Contextual analysis；Translation 随着社会生产、生活发展，自然灾害的频繁发生，公民环境权的法律保障成为了我国环境资源法制建设中的一个核心问题。

英语论文-英语双关语及其翻译

英语双关语及其翻译[Abstract] English pun is one of the important figures of speech, and it is widely used in various literary works, such as poems, novels, stories, advertisements and riddles, etc. Based on the definitions of English pun, this paper points out that homonyms, homophones, and homographs are available to construct puns. According to the characteristics and functions of their formation, Lv Xu divided English pun into three types, they are homophonic puns, homographic puns, puns on both pronunciation and meaning. English pun takes advantage of its distinctive features in nature and tries to produce ambiguity on purpose in order to get the effect of aiming at a pigeon and shooting at a crow. English puns can achieve many effects: humor, satire, vivid expression of the characters‟ feelings, which can increase the beauty of language and improve readability in order to attract the readers‟ interest. However, the translation of English pun is always considered to be extremely difficult. Many people even consi der puns as “untranslatable”. Since there is much difference between Chinese and English in phonology and morphology, it is difficult to find equivalence both in sound and in meaning in the target language for a translator. But there is no source text that is absolutely untranslatable; the translation of puns is possible to a certain extent. This paper introduces 3 main types to translate English puns. They are literal translation, free translation, and annotated translation.[Key Words] English pun; classification; characteristics; function; translation【摘要】英语双关语是重要的修辞格之一，这种修辞格广泛运用于各种文学作品，如诗歌、小说、故事、广告及谜语中。

浅谈英语双关

浅谈英语双关姓名：陈晓如学号：09班级：外语系09级师范五班浅谈英语双关语On English Pun摘要：双关语就是通常说的文字游戏，是一种非常有效的表达幽默，进行批评的方法。

无论是文学大师，还是市井百姓，都对双关爱不释手。

它是英语中将大量同形或近形异义词、同音或近音异义词，巧妙地融合在语境中，自然地涉及词语的表层和深层意义。

它利用其特有的本质特点，故意造成歧义，来达到言在此而意在彼的艺术效果。

本文通过一些例子分析了英语双关语的含义、分类、修辞功能与应用，旨在领悟英语双关修辞的魅力，以便在今后的英语学习中与生活中更深刻地理解并有效的运用英语双关语。

关键词：双关语；语音双关；语义双关；修辞功能Abstract：Pun is an effective way to express humor and to make criticismwhich we usually called paronomasia. Literal master and ordinary person all fondle it admiringly. It has merged lots of homograph or nearly form objection words or homonym or nearly sound objection words together with the context, touched to the surface and inner meaning naturally. It takes advantage of its distinctive features in nature and tries to produce ambiguity on purpose in order to get the effect of aiming at a pigeon and shooting at a crow. This thesis has analyzed about the definition、classification、rhetoric function and use of pun by some examples. It is aimed at appreciate pun so we can have a deeper understanding and perfect commanding of pun in the future.Key words：pun、phonological pun、semantic pun grammatical pun 、rhetoric function引言：英语修辞格Pun，也被称为paronomasia。

英文广告语篇中的双关语应用

英文广告语篇中的双关语应用【摘要】双关是在一定语境中用一种语言形式表达双重意义的修辞方法。

在英文广告语言中，双关以其简洁幽默、含蓄生动的特点被广泛运用。

本文通过语料分析，探讨双关语在广告语中备受青睐的原因，以及广告语篇是如何利用双关这种修辞方法的文学特点来生成特定效果的。

【关键词】双关；广告语言；修辞The Use of Pun in Advertising LanguageCHENG Wei（School of Foreign Language，University of Jinan，Jinan Shandong，250022，China）【Abstract】pun is used to express double meanings in one language form in a certain context. Due to it’s characteristics of brief，humorous，vivid，it is widely used in advertising language. By analyzing text materials，the reasons of the popularity of puns will be justified；and the way of it’s application in advertising language will be explored.【Key words】Pun；Advertising language；Figure of speech0 引言如今，短小精炼而含意丰富的广告语言已经成为一种独特的应用文体。

广告制作者会竭尽所能使用包括文字、图像、声音的各种策略，以在铺天盖地的广告中独树一帜、在消费者心目中留下深刻印象。

双关语就是广告文字策略中重要的一种。

随着英语在中国的普及，英文广告语在我国也随处可见，研究分析英文广告中的双关语应用，将对分析广告语篇、更好地在广告中运用这种修辞提供有益参考。

英语双关语探讨

英语双关语探讨［摘要］英语双关语是重要的修辞格之一，这种修辞格广泛运用于各种文学作品，如诗歌、小说、故事、广告及谜语中。

双关语使语言活泼有趣,或者借题发挥,旁敲侧击,收到由此及彼的效果。

广告语言对于艺术美的执着追求,是以直接的功利目标为前提的。

一、英语双关语的特点和修辞功能1.双关语的类型如果粗略划分的话，双关语可分为两大类，即谐音双关（paronomasia）和一词二义双关（antalaclasis）。

这也是双关语二种基本形式。

谐音双关会用到两个发音相同或相近，而意义不同的词来造成双关。

而一词二义双关是指一个词被使用两次或以上，每次都是不同的含义。

关于双关语更为详细的分类方法。

本文不再做详细的介绍。

2.双关语的功能2.1 审美功能双关语最早是在民间流传的趣味性文字游戏,在《朗文当代英语词典》（Congman Dictionary of ContemporaryEnglish）和《韦氏新世界词典》（Webster's New World Dic －tionary）当中对双关语的释文都不约而同的用到了"playon word"的字眼,即"文字游戏".这一文字游戏妙在真幽默和传神,言简意赅,寥寥数笔已使读者入境入画.一个妙笔生花的双关语可以使读者从不解其中味，进而深刻沉思，到露出心领神会的微笑。

读者在体会到的良苦用心之余，更多地领会了双关语所特有的于诙谐之中见严谨，于轻描淡写之间见笔力的特点，可谓过目不忘，这一心灵上的陶醉，而至精神上的愉悦和美感，即是做为一个修辞格所首先具备的功能，即审美功能所达致的。

2.2 幽默或讽刺功能双关语是语言的妙用，其独特的“声东击西”或“一石二鸟”的特征使其常常成为人们在达到幽默或讽刺双关时的上佳选择。

一个词语在不同的语境（context）中含义是不同的,一个词的确切含义取决于处的语境。

李鑫华在其所著《英语修辞格详论》中明确指出，双重语境对双关辞格是重要而且是必要的，不仅如此，两个语境之间还要有一个铰链连结，而这个铰链就是双关语本身。

英语论文范文之广告英语中双关语的语用功能及其翻译

广告英语中双关语的语用功能及其翻译摘要: 广告英语的独特性在于其新颖、灵活的语及其形式多样化，除了在词汇和句法方面别具一格外，修辞手法也被广泛地运用来润色广告语言。

双关，一种集幽默与智慧于一身的语言表达形式，因其独特的语言魅力而倍受广告商的青睐。

结合大量的实例分析，本文详细地探讨了双关语在英文广告中所起的作用及其分类。

通过分析与归纳，作者提出了广告双关语翻译的五种策略：保留、再造、补偿、解释说明以及省略不译。

译者在翻译过程中可以选择一种或者多种策略以达到译文的最佳关联。

关键词：广告；双关语；语用功能；翻译Pragmatic Function andTranslation of Pun in English AdvertisementAbstract: Advertising English is characterized by its originality, flexibility of language usage and the diversity of the forms.Apart from the distinguishing features at lexical and syntactic levels, rhetorical vehicles, as decorative devices of language, are frequently employed in advertising English. Punning, a concise way to express humor and wit, is particularly favored by advertisers to enhance the appeal of language. Drawing on existing studies in the field,the author offers five strategies in the translation of puns in advertisement, i.e. preservation, creation, compensation, explication and omission.The author argues that each of the five strategies is not always applied on its own, and sometimes two or more stratrgies are jointly employed in advertisement translation in accordance with the principle of optimal relevance depending on the situation.Key words: Advertisement; Pun; Pragmatic Function; TranslationIntroductionThe definition of advertisement by AMA(American Marketing Association): Advertising is the nonpersonal communication usually paid for and usually persuasive in nature about products, services of ideas by identified sponsors through the various media. It is a device to arouse consumers‘ attention to a commodity and induce them to use it. In modern age, people find themselves surrounded by various advertisements each day. An American writer writes: ― we find advertisement of all kinds everywhere, for example, glittering neon signs on top of high buildings and a long main streets, colorful pictures painted on buses pamphlets sent to very house, advertisement jammed between TV programs various advertisement glutting, newspaper and radio broadcast; etc.‖Facing so many advertisement, how to make the advertisement impressive is the main purpose of the advertisers. In order to enhance the appeal of an advertisement, advertisers pay much attention not only to such expressive devices as plates, color and the layout of a printed page, but also to the choice of words or phrases, to make an advertisement beautiful and attractive.In the practice of the advertising English, people pay more attention to pun to make the advertisement succinct, accurate and vivid and to provide rich imagination and plentiful associations for readers so as to stimulate their desire.The frequent and wide use of figures of speech is an important characteristic of advertising English, which is an effective way to make the advertisement attractive. Among the figures, pun is loved deeply. Oxford Advanced Dictionary defines pun as ―humorous use of a word that has two meanings or of different words that sound the same‖[1]. A pun (also known as paronomasia) can be understood like that it is a deliberate confusion of similar-sounding words of phrases for rhetorical effect, whether humorous or serious. It leaves a deep impression on readers by its readability, wit and humor. It can satisfy the requirement of advertisement characteristics—selling power, memory value, attention value, and readability. So pun is very popular in advertisement. The article just wants to present the pragmatic function and translatability of pun in advertisement.1 Definition and classification of pun in advertisement1. 1 Definition of punLooking at the same issue from different perspectives, we may often come up with different definitions of the thing under discussion. And, not surprisingly, pun can be thus defined in many ways. There is such a humorous explanation about pun: ―punning – to torture one poor word ten t housand ways (John Dryden)‖. In Longman Dictionary of Contemporary English, pun is defined as ―An amusing use of a word or phrase tha t has two meanings, or words with the same sound but different meanings‖. According to The Oxford English Dictionary, pun is defined as ―the use of word in such a way as to suggest two or more meanings or different associations, or the use of two or more words of the same or nearly the same sound with different meanings, so as to produce a humorous effect‖. In Princeton Encyclopedia of Poetry and Poetics, pun is defined as ―A figure of speech depending upon a similarity of sound and a disparity of meaning‖. From the above definitions, we can see that homonyms, homophones, and homographs all are available to construct puns with.1. 2 Types of pun in advertisement1. 2. 1Pun on Polysemy―While different words may have the same of similar meaning, the sa me one word may have more than one meaning. This is what we call polysemy, and such a word is called polysemic word. Historically speaking, polysemy can be understood as the growth and development of or change in the meaning of words.‖ Pun on polysemy is used widely, especially with the name of the product such as the following examples:―From sharp minds. Come sharp products.‖The example is an advertisement for the Sharp copier. The word ―sharp‖ praises the consumers‘ brightness, but also refers to the Sharp product. The advertisement praises the consumers who are sharp to buy the product which is sharp. The vanity of the audiences is aroused and they want to use it to show their wise, and also they believe the product is really sharp.―Money doesn‘t grow on the trees. But it blossoms at our branches. Lioyd Bank.‖It is the slogan of Lioyd Bank. ―branch‖ means ―part of a tree growing out from the trunk‖, but here it implies the division of bank‖. The slogan encourages people to store their money in Lioyd Bank, and their money will be like the blooming flowers,yielding better fruits. After understanding its meaning, readers will figure it out in mind that their money will become more and more daily and daily, just like the leaves in spring.1. 2. 2 Pun on Homonym―Homonymy refers to the phenomenon that words with different meanings have the same form, i.e, different words are identical in sound or spelling, or in both. When two words are identical in sound, they are homophones. When the words are identical in spelling, they are homographs. When two words are identical in both spelling and sound, they are complete homonyms.‖ The follow instances will explain that:― ‗VIPs‘ an atomical comfort.Variable Impact Pressure Sole‖The advertisement of sportshoes uses the homophonic word ―VIPs‖. As we know, VIP usually stands for ― very important persons‖, while, here, it stands for ―Variable Impact Pressure Sole‖. It implies if you use VIPs, you will be a VIP. The word ―VIPs‘ motivates the audiences‘ vanity and induces them to buy the product.―Trust us. Over 5000 ears of experience.‖It is an advertisement for audiphone. The literal meaning is that the product has experienced a lot of texts. While ―ears‖ and ―years‖ are a pair of homophone. So it implies that the product has a long history and has high quality.―Goodbuy Winter! 100% cotton knitwe ar $40‖It is an advertisement for the sale of winter clothes. The advertisement seems to people that it s a good and cheap to buy cotton knitwear. But when the audiences read ―goodbuy winter‖ together, they will understand the good use of pun. ―Goodbuy winter‖ sounds the same as ―goodbye winter‖. The advertisement use homoph one to show two meanings: it is a good business to buy the cotton knitwear now, and winter has passed away. Naturally, people will associate the situation happening every year that when they say goodbye to winter, the clothes will have a great discount and it is good time to buy them.―More sun and air for your sun and heir.‖The advertisement is for a bathing beach. The advertiser uses homophone skilfully, sun vs. son, and air vs. heir. The advertiser encourages people to bring their son and heir to the bathing beach to get sun and air to keep fit. Each couple hopes their sonand heir will be healthy all their life. Pun makes the advertising language sound sweet, fluent and persuasive.1. 2. 3 Pun on Parody―Parody is a piece of speech, writing of music t hat imitates the style of an author, composer, etc in an amusing and often exaggerate way‖[2]. Pun on parody uses the outfit of saying, apothegm, proverb or idiom to form new meanings. English has a lot of well-known phrases, idioms and sayings. They are important part of everyday language spoken by the English speakers, and have become one of the aspects of the English culture. The advertisement designers are sharp-minded and imaginative. They change a part of the expressions and put their ideas into them to achieve sensational effect. And most of them achieve a remarkable success. The transformations are not only eye catching, but also easy to be accepted by the common, who will do according to the tradition. As the sayings of idioms have been one part of the tradition, the people will be easily persuaded by the advertisement works of this kind. So pun on parody is popular in advertisement.―A Mars a day helps you work, rest and play.‖It is the slogan of Mars chocolate company. Looking at this advertisement, people will associate it with two idioms: ―An apple a day keeps the doctor away‖ and ― All work and no play makes Jack a dull boy‖. From the meanings of the two idioms, the watchword tells people that a Mars‘ chocolate a day will make you not be a d ull boy (make you wise) and keep the doctor away (keep fit).―Try our sweet corn, you‘ll smile from ear to ear.‖It is taken from the advertisement for a kind of sweet corn. The word ―ear‖ has double meanings: the organ of hearing and the seed –bearing part of a cereal. The idiom ― from ear to ear‖ also is a pun. One meaning is that people are satisfied with the product. The other one is that the consumers eat one ear by another. So the advertisement implies that the sweet corn is very delicious, and you will enjoy it and eating one by one. How can people refuse such delicious food?―All is well that ends well.‖This is an idiom, but here, it is taken from an advertisement of a cigarette. ―End‖, as a verb, means ―finish‖, while, as a noun, means ―cigarette butt‖. The sentence meansthat if the cigarette ends are good that the cigarette is good.1. 2. 4Pun on GrammarMany advertisers use pun produced for grammar problem to attract the audiences, such as ellipsis or word with different grammar functions. If this type of pun can be used properly, it will achieve unexpected effect.―Which lage r can claim to be truly German? This can.‖It is an advertisement for Lager beer. ―Can‖ is a modal verb. But in the advertisement, a can of beer beside it reminds people ―can‖ has another meaning—tin. Also ―Lager‖ refers to the name of beer. With the illustration, the whole advertisement brings a humorous effect and impresses the audiences deeply. The Coca-cola company also uses ―can‖ to do their advertisement.―Coke refreshes y ou like no other can.‖Just like last example, ― can ‖ has double meanings, so the sentence can be understand like that Coke refreshes you like no other (can; tin, drink) can (refresh you). It implies their product is the best one. Of course, people like to buy the best one.1. 2. 5 Pun on Illustration and WordsA lot of advertisement associates with illustrations and words to achieve better effect, especially on TV, because people are more easily attracted by pictures than words. The illustrations and words can help people to understand the advertisement fully. Pun in the advertisement must be connected with illustrations and words, so people can understand the implied meanings. For instances:―50% OFF.‖It is a shopwindow advertisement of E-spirit exclusive shop in Shanghai from 2001 and spring festival. The illustration is a picture with six lights, three on and three off. From the illustration, people know it does not only mean a half of the lights are off, but also means the whole sale discounts 50%. The illustration and words are vivid, and attract the passers-by‘ attention more easily.―Stop at two.‖It is the title of an public service advertising (PSA) which the Population and Community Development Association ( PCDA) of Thailand uses to advocate the couple to have children no more than two. The illustration is the photo of WisternChurchill who formed a ―V‖ letter with his forefinger and middle finger. The gesture ―V‖ means victory. So people also can understand that it i s a victory to have only one child. This picture is famous, so people will remember it easily. To achieve the success of their country, people may more like to control the population.2 The pragmatic function of pun in advertisementPun has a lot of advantages such as conciseness, wit and humor, novelty and vividness. It produces a particularly rhetorical and pragmatic effect when people use the language creatively in a specified context. The proper use can make the advertisement impressive and attractive.2. 1 Wit and humorPun, the game of word, produces wit and humor effect to attract the audiences‘ attention and inspires their association. In the age of rapid rhythm, advertisement with pun like a spice makes people enjoy themselves in the advertising atmosphere, and reduces their pressure in a relaxed environment.―When the wind has a bite… and you feel like a bite… then bite on a whole Nut.‖The word ―bite‖ has several meanings: grip, food, and eat. The whole sentence means that when the strong wind hurts you and you are very hungry, just eat some Nut. After day working, people would feel tired and hungry, while the advertisement is just the situation of them. Therefore, they would be attracted to buy the product, so they will not suffer hunger after work. Also, the sentence sounds like tongue twist.―Excellent Taste!‖It is a word in an advertisement for a whiskey product—Jamson. In the advertisement, when the hero drank the Jamson whiskey that the heroine introduced to him, he said, ―Excellent Taste‖. Generally speaking, ―taste‖ means ―favor‖, but here, another meaning is ―the ability to appreciate what is beautiful‖. So the advertisement means: this kind f whiskey as good flavor; the heroine has high appreciation. The advertiser uses pun to praise both the product and the consumers who choose their product. It caters for people‘ vanity and induces them to buy the product.2. 2 Creativeness and originalityThis is typical of advertising language. An advertisement has a high demand of diction every word playing an important role. If human emotions have to be inspired,the words, strong in expressing emotions, will be chosen. In advertisement, originality is king. A new way of sending message can set a brand apart from copycats and also-rans. So it is important to use something novelsuch as coinage in the advertisement to draw people‘ attention. Normally, a new created word accepted by readers can enhance the freshness and attraction of the advertisement. Good advertisers use coinage to refresh the advertisement and to achieve its propagandist purpose.―Cab Fourward.‖It is an advertisement title of Ram Car produced by Doqi company. The word ―fourward‖ sounds like ―forward‖. Connecting it with the picture in the advertisement, people would know why it uses ‗fourward‖. Because the four doors of this kind of car could be opened from four directions. The advertiser creates the word ―fourward‖ from ―forward‖ to show the speciality of the car.―Catch the Raincheetah and cheat the rain.‖It is an adverti sement in Toronto Daily Star. The punny word ―Raincheetah‖, the name of the raincoat, sounds like ―raincheater‖ while the word ―raincheater‖ derives from ―windcheater‖. The word ―cheat‖ in the sentence makes it wonderful and let people feel that this kind of raincoat can protect the consumers well. Pun gives people impression of novelty and interest.2. 3 Satisfying people’s requirement of beautyA good advertisement is a text from which people can appreciate the art of language, especially advertisement using pun. Pun in advertisement is orderly and antithetic that makes people feel the aesthetic modality of language. The characters of pun, such as vividness, wit and humor, pleasure people‘s spirit and let them enjoy the beauty of language. For instance:―Give your hair a touch of spring.‖It is an advertisement for shampoo. The word ―spring‖ here is very vivid and like a picture in people‘ mind: after using the shampoo, the long hair becomes elastic and shining. When you stand there, your hair will go with wind. Everyone likes beauty, so the advertisement caters for people‘ desire and induces them to buy the product to make them more beautiful.2. 4 Satisfying the requirement of society—EconomyWith the rapid development of the society, people become busier and busier, so they require short and easy remembered advertisement to supply the message they want. But how to impress the audiences is a question. The answer is using pun. But why is pun especially favored by the advertiser? The main reasons as following:―Firstly, advertisement is paid message, with limited space and time, so it doesn‘t allow verbiage to waste the investment. Pun with double meaning has the characteristic of small carrier but plenty of connotations. So it is very economic, effective and money-saving to the advertiser. Secondly, in modern society, people pay more and more attention to effect, and get tired of the tedious advertisement. The pun in advertisement is usually formed by short sentences. Some use the name of the product as the theme of the advertisement. Some use excellent phrases to show the specialties of the product. To the audiences, it saves their time to get the information they want. Thirdly, usually, the audiences read or watch advertisement unintentionally and only can remember something unconsciously. So, to achieve expected propagandist effect, the advertisement must reduce the memory message. Pun is suitable for the requirement. The content is short, the form rhythmic, and the style novel, which are easily remembered and impressed people deeply‖ [3]. In a word, pun uses fewer words to express full message which is the content of Economy Principle, and it usually reaches the purpose of advertisement that is arouse consumers‘ attention to a commodity and induce them to use it. For instance:―Two beer or not two beer, that‘s a question.----Shakesbeer‖Looking at the beer advertisement, people would associate it with the proverb ―To be or knot to be, that‘s a question‖ in Hamlet. Shakesbeer is the name of the beer, but it sounds like ―Shakespeare‖ who is known nearly all over the world, so it is easy for people to remember the Shakesbeer. And the word said by Hamlet is also very famous, especially in western country. The sentence is short and the pattern is famous, so people will remember the product naturally.―Go well, Go Shell.‖It is an advertisement for Shell Oil Company. ―Well‖ sounds like ―where‖, so it implies that go to Shell company to buy oil. Only four words are used in theadvertisement, but express the meaning fully and impress people deeply. Imagine that one day, when you drive your car, suddenly, the oil is run out. So you are wondering where to go, then, of course, you will remember the words ―Go well, go Shell‖. So you will go to Shell at once. The slogans impress the audiences deeply and persuade them to buy the product invisibly.―Make Time For Time.‖It is an advertisement for Time magazine. The advertisement uses the pun on homonymy of the word ―time‖ to refer two meanings: common sense of time, and the name of he magazine. The advertisement means that read Time magazine to seize time. In the society full of competition, time is important and magazines also play an important role which people have to read to broaden their view. While Time magazine will not only broaden view, but also save your time. It satisfies people‘s requirement.2. 5 Implying WarningSome advertisements imply warming. Pun can make the warming vivid and effective so that people can pay attention to it. For instances:―Better late than the late.‖It is a public service advertising of traffic. It derives from the proverb ―Better late than never‖. In the sentence, ―the late‖ means‖ the dead‖, and it reminds the drivers to drive slowly and carefully. The advertisement with pun here has more powerful to persuade the drivers to care their security.Another example:―The driver is safer when the road is dry; The road is safer when the driver is dry.‖It is also an advertisem ent for safe driving. The excellent word is ―dry‖ which has double meanings: without water and without drinking. It expresses if the road is dry and the driver doesn‘t drink, all drivers will be safer. The antitheses and thyme of the sentence has more powerful to warm people.2. 6 Marking product more profitable and competiveThe speciality of pun is useful in advertisement, and favored by people. If a advertiser can make full use of it to satisfy people‘s requirement, the product may precede others and gain the market.―A deal with us means a good deal to you.‖Here, the double meanings of ―deal‖ are: the amount and business. The meanings ofthe advertisement are that: do trade with us is a good business to you; doing business with us, you will get a lo t. Advertisers use pun skilful to inspire the audiences‘ curiosity and attract their interest to do the deal.―Powe to influence others.‖It is an advertisement for a Hector Powe Clothing Company. They advocate that if you wear their clothes, you will have power to influence other people. Because ―Powe‖ is like ―power‖. It satisfies people‘s desire of power, so they like to have a try. Thus, it will bring great profit to the Powe company. Maybe people with the clothes can‘t have more power, but the compa ny has the power to influence the market.3 Five strategies of translation of puns in English advertisementOn the basis of previous studies on translation of puns, the author tentatively proposes five potential strategies for translation of puns in English advertisements, some of which have already been touched upon in the previous section. They include preservation, creation, compensation, explication and omission[4]. These five strategies, adopted in accordance with the principle of optimal relevance, have some advantages. First, they have already been widely employed in practice and are generalized from the previous studies, thus they have solid foundation. Secondly, they can cover most of the important methods proposed by other scholars as we can see in the analysis in the previous sections. Thirdly, these five strategies stem from a comprehensive perspective: such aspects as form, meaning and function have been taken into account. So we hope these strategies will prove to be effective in real work. It should be pointed out that each of the five strategies is not always applied on its own; sometimes two or more strategies are jointly employed in an advertisement depending on the situation. When there is more than one pun in an advertisement, different strategies can be applied to different pun depending on the situation. For instance, some can be preserved, some explicated, and some omitted. However, whatever the situation is, whatever strategies the translator should choose, depends on whether optimal relevance can be achieved, i.e. the choice has to be made in accordance with the principle of optimal relevance. In the following sections, these five strategies will be explained.3. 1 PreservationFor those advertisements that mainly appeal to emotions, e.g. texts abundant with rhetorical devices such as pun, the persuasive power lies in the successful conveyance of the rich meaning in these rhetorical devices. Preservation is one of the effective ways to represent the strength of the original, and it is also one of the often-employed approaches available to the translator, but it should be adopted on the condition that there is a large degree of overlap in both the source language and the target language in terms of linguistic features and the cognitive environment of the source language and the target language reader on the subject to be translated, so that by doing so it neither causes clash in the target language culture nor misleads the reader when he/she processes it and therefore the original and the translated closely resemble each other, and if possible have the same effects on the reader. Such linguistic features may be morphologic, phonetic, syntactic and semantic, etc., which still preserve(as much as possible)the communicative clues of the original,or resemblance in linguistic properties. Eg. An Apple for everybody keeps worries away.Version A: 电脑选苹果，烦恼远离我。

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本科生毕业设计（论文）封面
（ 2015 届）
论文（设计）题目
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英语原创毕业论文参考选题(100个)
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二、原创论文参考题目
1 从构式视野下对英语图式习语的解读
2 论身势语的跨文化交际应用
3 商务英语合同语言特点研究
4 从清教理想主义角度解读红字中的和谐思想
5 论语外知识在口译中的重要性
6 中国菜名英译的方法和原则
7 网络聊天中的语码转换
8 秘密花园中生态女性主义解读
9 礼貌原则在商务信函中的应用
10 从喧哗与骚动看福克纳的女性观
11 中英思维差异对翻译的影响
12 欧亨利短篇小说的主题研究无私的爱
13 美国牛仔文化和中国武侠文化的比较-上海正午为例
14 分析飘与斯佳丽的差异对比
15 哈利波特---一个典型的英雄人物
16 毕业论文题目的英译研究
17 对电影泰坦尼克号对白的会话合作原则分析
18 “道家思想”在现代企业管理领导的应用
19 论社会达尔文主义的“适者生存”在热爱生命中的运用
20 认知语言学理论在中学英语教学中的应用
21 英语语调在英语辩论赛中的作用及把握
22 合作原则在商务英语函电写作中的应用
23 分析旅游景点公示语翻译策略
24 企业跨国并购中的文化整合研究有案例
25 语用预设在英语听力教学中的应用
26 浅析献给艾米丽的玫瑰艾米丽的悲惨人生
27 AIDA原则在广告语翻译中的运用
28 目的论视角下公益广告的翻译
29 从目的论看旅游景点公示语的翻译
30 委婉语在国际商务谈判中的应用
31 中英颜色词的文化内涵差异
32 从句法模式论英语公益广告语气系统的人际意义
33 图式理论在初中英语阅读教学中的运用
34 合作性学习在初中英语教学中应用的探索
35 初中英语口语教学的课堂活动设计
36 紫色中的妇女主义
37 分析宠儿中塞丝的创伤与愈合
38 对全球化背景下英语霸权的思考
39 浅析60年代美国嬉皮士文化---“逍遥骑士”
40 解读爱玛中的女性主体意识
41 外资银行进入中国带来的机遇与挑战
42 浅析中美婚礼习俗差异
43 中美恐怖电影中折射出的文化差异
44 浅析莱辛老妇与猫中的生态女性主义
45 吉姆爷的生态女性主义解读
46 艾米丽•狄金森诗与李清照词之对比研究
47 大学校园语码转换的原因分析
48 从“目的论”看国外汽车商标的翻译
49 英汉禁忌语差异研究
50 中美家居教育差异
51 时尚杂志广告对女性消费者的影响
52 商务谈判中中英恭维语对比研究
53 初中英语课堂教师提问分析
54 玛丽巴顿的女性意识
55 英汉语言中性别歧视现象的对比研究
56 浅谈英文名字
57 呼啸山庄中的爱与恨
58 生活大爆炸字母翻译中的文化迁移现象
59 从实习医生格蕾浅析美剧所反映的文化背景和趋势
60 论美国黑人现代流行音乐及其影响
61 从教长的黑面纱看霍桑的象征主义
62 合作学习在中学英语写作教学中的应用
63 中美媒体对光伏双反案的批判性话语分析
64 如何降低英语专业学生课堂焦虑
65 远大前程中的圣经原型研究
66 对约瑟夫.康拉德小说进步前哨中人物关系的分析
67 “竞赛法”在初中新目标英语句型教学中的应用
68 英语名词复数变义的翻译
69 初中英语形成性评价的实验研究
70 超越奴役-慈悲的主题探析
71 听力策略在商务英语教学中的应用
72 呼啸山庄和基督山伯爵中复仇的相似性
73 喜福会中的象征主义
74 中学英语语法教学-从演绎到归纳
75 浅析罗斯福就职演说中的美国精神
76 低调陈述在英语政治演讲中的运用
77 影响小学初中英语教学衔接的因素及对策
78 论中美广告伦理观的差异
79 论法国中尉的女人中萨拉的女性主义的显现
80 英语动物习语的文化内涵及翻译方法
81 英语新词的特点与翻译
82 中美家庭价值观的跨文化对比与研究
83 美国历史上黑人所扮演的角色
84 农村地区中学生英语学习的障碍分析及对策--XX中学为例
85 礼仪在商务谈判中的意义与相关策略
86 论愤怒的葡萄中的“三农”问题
87 跨文化交际障碍及解决方法
88 英汉鸟类词汇文化内涵比较
89 修辞在英文抒情歌曲中的应用及效用
90 论初中英语词汇教学技巧
91 英语拼缀词浅析
92 傲慢与偏见中人物婚姻观的剖析
93 论推销员之死中美国梦
94 浅析爱玛中的反讽艺术
95 基于英汉拟声词的象似性研究
96 论美国个人主义
97 英语专业大学生利用英语学习网的自主学习性研究
98 威廉•福克纳小说喧哗与骚动中的班吉
99 以爱是谬误为例浅析英语修辞的使用
100 英语专业学生第二课堂学习情况调查。