阅读教程4 答案
阅读教程4课后习题答案
Unit 1 Animals and Their RightsREADING1Check Your Vocabulary A1.d2.b3.g4.e5.h6.c7.a8.i9.fCheck Your Vocabulary B1.Many children at first refuse to eat animal flesh. They later becometo eating it just because their parents persuade them to eat it.2.There are two different and conflicting attitudes towards animals;they are carefully separated so that the contradiction between the twohardly causes trouble.3.Pictures and stories deliberately avoid presenting the real situationin our modern farms. Children, therefore, are kept from seeing thereality.4.The difficulty will be that non-vegetarian parents do not let theirchildren know about the gruesome side of the story, as they are afraidto refuse to eat meat at meals.5.Unfortunately, non-vegetarian parents will strongly disapprove oftheir children’s unwillingness to eat meat.READING2Check Your Vocabulary A1. malevolent2.misdirected3.alleviate4.simulation5.potent6.arouse7.placate 8. apathetic 9.therapy 10.alternative 11.expedient 12.vilifiedREADING3Check Your Vocabulary A1.balance2.attached department3.wickedness; evils4.pressure5.claim that are has evidence or seen what has happened6.a place where birds are protected and allowed to live freely7. the power to carry out legal judgment8. dirty 9.not having to perform 10.crimesCheck Your Vocabulary B1.When his animals are being experimented on, the act does not takeeffect.2.Your experimenter is not defying law.3.Researchers at Louisiana University launched an eight-year, $2 millionproject funded by the Department of Defense. They use tools to hold cats firmly and they then remove cat’s skulls and shoot in the head.4.The experimenters claim that their purpose for this kind of experimentis to find a way of curing brain-wounded soldiers so that they can later go back to military service.5.Psychologists used medical operations to turn around the eyes of youngcats.6.There is other evidence showing that cats were not adequatelyanesthetized while experimenters cut their eye muscles; animal experimentation was done by people who were not trained and did not have licenses to operate on animals; and mother cats were so agitated by experiments on them that they ate their babies.READING4Check Your Vocabulary A1.denounced2.confinement3.inflicted4.defied5. consensus6.defianceUnit 2 Crime and PunishmentREADING1Check Your Vocabulary A1.minor: people who are under the age of 182.brutally: cruelly3.sympathy: feeling of pity4.severe: harsh5.innocent: not guilty of a crime6.proponent: supporter7.controversy: argument, opposing viewsCheck Your Vocabulary B1.convicted2. Commit3.proponent4.abused5.penalty6. controversies7.brutal8.severe9.executed 10.appealingREADING2Check Your Vocabulary A1.Now we can enjoy the benefits and list in what ways we benefit fromhis death.2.There must be some other benefit by fastening Harding into a chair ina small room and poisoning him to death with gas.3.Now even people who are eloquently in support of executing people, suchas Arizona Attorney Grant woods, who attract a lot of public attention, believe that the death penalty will keep people from committing crimes. 4.But even killing a small number of murders will have great impact onpeople.5.Perhaps the benefit we get from killing Harding is not easy to see.Check Your Vocabulary B1.reaping2.abolish3.counted up4.serves5.revenge6.free up7.strapped8.tangible9.figured 10.barbaricREADING3Check Your Comprehension B1.Her voice and facial expressions show that she is sometimes deep insorrow sometimes furious beyond her control.2.This sense of justice, like many other basic beliefs, is such anecessary element for us to maintain our psychological health that we take for granted and hardly ever become aware of its existence until one day justice is severely violated.3.People’s opinions greatly differ as to what is the proper way forcorrecting punishing wrong/criminal behavior.4.Europeans are quite passionate when coming to the issues of takingtough measures on political violence.Check Your Vocabulary B1. oscillating2. tremulous3.manslaughter4.slain5.reconcile6.sorely7.equilibrium8.rehabilitationREADING4Check Your Comprehension B1.I carefully examined Ton y’s bed to see if he had dirtied it with hisbody fluids.2.When I looked at the sickly man, I could not imagine that he used tobe clean and neat, serious, and determined and that he robbered a bank and killed a cop.3.Many people in the underworld believed that Tony should have donesomething for his partners, but he did nothing. This had hurt his partners. The underworld people believed that Tony’s partners had been betrayed.4.Words had gone around that Tony’s wife was murdered that because theunderworld wanted revenge against Tony for the death of his three crime partners.5.The lights shining in the window made the hollows in his dark face lookdeeper, making his look somewhat evil.Check Your Vocabulary B1.executed2.underworld3.copping out4.eerily5.malevolent6.luminous7. vent8.intelligbleUnit3 Gun Ownership and CensorshipREADING1Check Your Comprehension B1. (The figures and cases of gun accidents and killing) surely will make people think twice before they insist on having their rights to own guns.2. If it takes longer time to own a gun, then it will reduce the chances of people who use guns to harm or kill other people on impulse.3. A gun safety program should be made a must for gun owners, especiallythose who buy guns for the first time.4. Opponents of gun control also think that gun control is similar to censorship. However, with censorship, when I cannot speak certain things, my quality of life may be lowered, but I will still be alive.Check Your Vocabulary A1.bear/keep2.ensure/assure3.place4.protect/enjoy5.enforce/pass6.face7.enjoy/gain/exercise/ensure/assure8.exerciseCheck Your Vocabulary B1.viciously2.antique3.mandatory4.bloodshed5.infringed6.perception7.institute8.legitimateitia 10.censorshipREADING2Check Your Comprehension B1. Houses where people live are far apart. Few vehicles are on the roads. The landscape around you is empty and bare, so that you will not be able to find anywhere to hide when in danger.2.Even when I was inside my car, I was still liable to be attacked, andwithout protection.3. I drove over to him and told him it was a private and legally protectedplace.4.I am not the type that gets excessively worried about my own security,nor am I willing to take risks, but I thought I needed more protection than what I had.5.Just those words and actions spoke in threats and violence, mygesturing with the pistol was a reply in the same rude and violent style, the only way that they could understand.6.I am a pacifist by nature. That peaceful nature inside me makes me sadat the thought that perhaps women can only be free and equal when they are armed.Check Your Vocabulary A1. convinced2.precautions3.stroll4.opinions5.tactic6.vulnerable7.explorationbat9.concealed 10.slash 11.belligerent 12.rock 13.desolate 14.wieldCheck your Vocabulary B1.swerved2.trespassing3.saddened4.slashed5. paranoid6.prowlingREADING3Check Your Comprehension B1.The policeman recognized that the person who threatened and followedme was also reported to have done the same thing someone else years ago and he immediately took me away from my house.2.At the court, I learned that the person who threatened to rape and killme was mentally ill, but somehow was neglected and not placed in a mental hospital.3.In this part of the countryside of the Michigan, people are keen onkeeping and using guns.4.When you keep a gun to protect yourself, you live in constant fear andworry.5.I was not killed, but I changed.Check your Vocabulary1.idyllic2.assailant3.paranoia4.deterrent5.flinch6.close-knit7.propelled8.incarceratedREADING4Check Your Comprehension B1.That day my husband Jim Brady-------the press secretary of RonaldReagan, was (permanently crippled by the assassin’s bullet andtherefore) added to the list of the victims of American handgun war.2.Under the circumstance, Congress votes for a salary increase for allthe congressmen.3.The National Rifle Association expects the public to appease theiranger so that there would be no more anger directed at the policymakers.4.Like me , people in the nation who make sure that laws are obeyed, whoput their life in danger for us every day, are not willing to hand ahandgun to another assassin like John Hinckley.5.Jim Brady knows that it is important to have a waiting time (for peoplewho apply for purchasing guns). He knows that as he is living throughthe agony and suffering of his gun wound.Check Your Vocabulary A1.legacy2. spree3.endorsed/endorses/will endorse4.assaults5. outraged6.gratified7.carnage8.escalate9.legislateCheck Your Vocabulary B1.alarming/appalling2.easy3.growing/alarming4.mindless5.appalling/deadly6.deadly7.vast/growing8.convictedUnit5 Motivation or unhealthy Experience (Competition)READING1Check Your Comprehension Bpetition plays such an important role in our culture that it iscommon to see even adults shouting and swearing on Sunday afternoons (when watching baseball games). This is ridiculous and I feel bad about it.2.From my own experience, I don’t think we can develop deep and fullrelationships by trying to compete and win against a common enemy. 3. If my success means that I have to be better than others, I don’tthink I’ll ever have real satisfaction because I have to keep thinking of how to outdo others, which is very unpleasant and exhausting.4.Even when I reach the top position, I will not feel safe as all thosebelow me will be waiting to outdo me and try to grab the position from me.5.I start to see that my confidence in my personal value and worth isdependent on how much better I am than so many others in so many activities.6.Only when we begin to realize that there is no such a thing as healthycompetition can we begin to live more normal and richer lives.Check Your vocabulary B1.contradicition2.exclusive3.conditional4.outweigh5.incalculable6.induce7. treadmill8.unjustifiable9.hysteria10.outweighREADING2Check Your Comprehension B1.Your knew that one had healthy self-esteem when he/she could enjoycompeting in a hobby,which he/she was not good at.2. A true competition is one in which you don’t know for sure whetheror not you’ll be able to achieve your aim.3.For many of us, competition is an additional ingredient that keeps ourlife interesting, makes us alert and active, and enables us to be more creative and productive.4.It can become a good part of our life and exerts a great (massive)influence on how we live.5.Parents must also set an example of how to compete pleasantly in theirown lives.Check Your Vocabulary1.pervasive2.defective3.promote4.sabotaged5.narcissistic6.graceful7.toxic8.stellarREADING3Check Your Comprehension Bpetition can be fun, but we may be overenthusiastic and unreasonableabout it.2.Candidates who sit in a test performance in order to join certain bandscan get undeniably violent and aggressive.3.Feel free to find a gift of yours, develop it, and embarrass those whodare to challenge you.4.If competition isn’t fun and people find themselves feeling extremelyworried about an event they are competing in, then why not stop going through it?Check Your Vocabulary1.disrespectful2.outdo3.audition4.responsibility5.scared5.dread 7.gripes 8.vicious 9.depress 10.ironicREADING4Check Your Vocabulary A1. take on2.subject someone to3.at full speed4.at all costs5.pit—against6. in charge7.step in8.disservice9.distortedCheck Your Vocabulary B1.downplay2.realms3.ostracism4.paralysis5.impose6.ethic7.temperament8.steerUnit6 Me and Another Me (Human Cloning)READING1Check Your Vocabulary A1.News about cloning breakthroughs is usually reported disapprovingly,yet on the arrival of CC last week. These disapproving voices could hardly be heard-------they were covered up by a chorus of gentle and loving reports from the press crops, who were charmed by CO’s cuteness.2.So far in the clone debate the emotional aspect has been largelyoverlooked, yet the arrival of CC brings it into force.3.With the arrival of CC last week, the cloning debate, which began in1997 when Dolly was cloned, became heated and important again.4.The Texas lab’s success rate is as low as 1 out of 87, but it is notsurprising or uncommon in cloning work. Generally, one successful clone means dozens of dead embryos in the lab.5.It is hard to say how much of an animal’s personality is geneticallywritten and how much is decided by environment, so temperament of a clone pet is also a matter of chance.6.They regarded CC as a test of how much people can tolerate human cloningethically, and they worry because this trial experiment has been received so well.Check Your Vocabulary B1.subtext2.surrogate3.hostility4.well-heeled5.duplicate6.felines7.toss-up8.split9.fused 10.confoundedREADING2Check Your Comprehension B1.Academics and the public felt disturbed at last week’s news of thefirst cloned sheep, since it seems possible that human beings might be the next species to be cloned.2.Human dignity would indeed be violated if a cloned individual wasjudged to be inferior, and entitled to less rights or importance than other humans.3.The fact that infertile couples have other choices does not give theright to prevent them from trying cloning.4.Democratic societies generally only ban things when there isconvincing evidence of harm that they may bring.5.If cloned humans are not safe in our world, the rest of us are not safeeither.Check Your Vocabulary1.grow out ofe up with3.prompt/turn out4.stock5.take advantage of6.make a chanceyers ofREADING3Check Your Vocabulary B1.skeptical2.cracked3.plundered4.hurdle5.ominously6.breached7.flinched 8.apprehension 9.draconian 10.loomedREADING4Check Your Vocabulary1.vindicated2.spawned3.defective4.suttle5.misconception6.justified7.superficial8.term9.crucial。
研究生英语阅读教程(基础版第三版)4课后答案
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全新版大学英语《阅读教程》第4册完整版答案
KeysUnit 11. In the Frozen Waters of Qomolangma, I Learned the Value of Humility Comprehension Exercises1.Decide on the best choice to answer or complete each of the following.1. B2. D3. A4. B2.Put the following into Chinese1．我在想，如果出现意外，那么我那冻僵的身体需要多长时间才能沉到4.2公里深的海底呢?我紧接着意识到，对于一个仅着一条泳裤、试图游完这象征性的1公里人来说，下水前还能有什么比这更糟的念头吗？我的内心深处在颤抖，感到非常恐惧。
2. 我在珠穆朗玛峰上学到了两个基本的经验教训，第一，过去有用的东西并不意味着今天一定有用。
第二，不同的挑战需要不同的心态去应对。
现在，无论我做什么事情，都要先问问自己我需要何种心态来成功地完成任务。
3. 我们已经以某种方式生存了如此之久，我们已经以某种方式消费了如此之久，我们已经以某种方式在地球上居住了如此之久，但这并不意味着，我们过去所做的决定今天依然正确。
4. 我在世界屋脊上的游泳改变了我，在一定程度上，我希望它证明一切皆有可能。
只要我们谨慎合作，我们就有可能进行谦逊的对话，并超越对话，付诸行动。
2. Taking Lessons from What Went WrongComprehension Exercises1.Decide on the best choice to answer or complete each of the following.1. B2. A3. C4. C2.Put the following into Chinese1.他们说，灾难会带来惨痛的教训，因为在技术上取得成功的原因往往是随机的、不可见的，而造成某个失败的原因通常是可以被找到、被证明和被修复的，从而达到改进的目的。
融通大学英语跨文化阅读教程4教材unit3答案 (2)
融通大学英语跨文化阅读教程4教材unit3答案1、I run out of money. Could you _______ me some？[单选题] *A. lend(正确答案)B. sellC. borrowD. buy2、Nuclear science should be developed to benefit the people_____harm them. [单选题] *A.more thanB.other thanC.rather than(正确答案)D.better than3、100．The bus can ______ you to the Great Wall. [单选题] *A．leaveB．take(正确答案)C．changeD．spend4、There _______ some milk in the glass. [单选题] *A. is(正确答案)B. areC. haveD. has5、Many of my classmates are working _______volunteers. [单选题] *A. as(正确答案)B. toC. atD. like6、My camera is lost. I am ______ it everywhere.（）[单选题] *A. looking atB. looking for(正确答案)C. looking overD. looking after7、75．Why not________ for a walk? [单选题] *A．go out(正确答案)B．to go outC．going outD．goes out8、( ) What she is worried __ is ____ her daughter is always addicted to chatting online./; that [单选题] *A /; thatB of thatC about that(正确答案)D about what9、Jim wants to hang out with his friends at night, but his parents don’t allow him ______ so. （）[单选题] *A. doB. doneC. to do(正确答案)D. doing10、The carbon we produce when we breathe is much less than（）produced by a car. [单选题] *A. oneB. itC. that(正确答案)D. those11、Can you _______ this form? [单选题] *A. fillB. fill in(正确答案)C. fill toD. fill with12、It seems slow for children to become _____ ,while adults often feel time flies. [单选题] *A. growns-upsB. growns-upC. grown upsD. grown-ups(正确答案)13、( ) .Would you please ______me the gifts from your friends? [单选题] *A.to showB. showingC. show(正确答案)D. shown14、We had a(an)_____with him about this problem last night. [单选题] *A.explanationB.impressionC.exhibitionD.discussion(正确答案)15、( ) What other books have you read___ this English novel? [单选题] *A. besides(正确答案)B. exceptC.inD. about16、At half past three she went back to the school to pick him up. [单选题] *A. 等他B. 送他(正确答案)C. 抱他D. 接他17、When you’ve finished with that book, don’t forget to put it back one the shelf, ____? [单选题] *A. do youB. don’t youC. will you(正确答案)D. won’t you18、Tom and Mary's house bought last year is（）Lucy, s. [单选题] *A. the three size ofB. three times the size of(正确答案)C. as three times large asD. three times as larger as19、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat20、2．I think Game of Thrones is ________ TV series of the year. [单选题] * A．excitingB．more excitingC．most excitingD．the most exciting (正确答案)21、Sometimes Americans are said to be _____. [单选题] *A superficially friendB superficial friendC. superficial friendlyD. superficially friendly(正确答案)22、The traffic jams often happen in _______ hours. [单选题] *A. lunchB. workC. leisureD. rush(正确答案)23、Words are windows（）you can look into the past. [单选题] *A. through which(正确答案)B. through thatC. whichD. whose24、A healthy life is generally thought to be（）with fresh air, clean water, and homegrown food.[单选题] *A. joinedB. boundC. lackingD. associated(正确答案)25、Which do you enjoy to spend your weekend, fishing or shopping? [单选题] *China'shigh-speed railways _________ from 9,000 to 25,000 kilometers in the past fewyears.A. are growing(正确答案)B. have grownC. will growD. had grown26、_____ of the teachers in this district are women teachers. [单选题] *A. Four fifthB. Four fifths(正确答案)C. Fourth fifthsD. Four five27、The work will be finished _______ this month. [单选题] *A. at the endB. in the endC. by the endD. at the end of(正确答案)28、My brother usually _______ his room after school. But now he _______ soccer. [单选题] *A. cleans; playsB. cleaning; playingC. cleans; is playing(正确答案)D. cleans; is playing the29、I’d?like _______ the English club. [单选题] *A. to join inB. joinC. to join(正确答案)D. join in30、( ) ________ large the library is! [单选题] *A. WhatB. What aC. How(正确答案)D. How a。
新世纪大学英语系列教材(第二版)阅读教程 4 Unit 1-8 答案
新世纪大学英语系列教材（第二版）Unit 8Part IExercisesI. Reading for information 。
A. Reading to find main ideas1.A2. DB. Reading to find major details3.C4. AC. Reading to find relevant facts5.C6.BII. TranslationTranslate the following sentences into Chinese.1 Katia Eliad, a Paris-based artist, was stuck in a rut. She felt blocked in her creativity, out of touch with herself and for some inexplicable reason unable to use green or blue in her abstract paintings.巴黎艺术家凯蒂亚·艾利亚德陷入停滞。
她的创造力受阻，不能发挥自己的才智，不知何因无法在抽象画中用绿色和蓝色。
2 This year will be filled with his music, but it will also be a time to re-examine the contradictions and conflicting interpretations of his brief 35-year life.今年会充满莫扎特的音乐，但今年也会重新审视莫扎特短短35年的一生带来的矛盾和冲突的看法。
3 That notion was first given scientific support in a 1993 article in Nature, which found that college students who listened to the first movement of Mozart’s Sonata in D Major for Two Pianos performed better on a spatial reasoning test that involved mentally unfolding a piece of paper.《自然》杂志1993年的一篇文章首次给这个说法提供了科学依据，该文章指出，在一项要求在大脑里想像如何展开一页纸的空间推理测试中，听了莫扎特“D大调双钢琴奏鸣曲”第一乐章的大学生取得了更好效果。
融通英语跨文化阅读教程4答案
融通英语跨文化阅读教程4答案1、You could hardly imagine _______ amazing the Great Wall was. [单选题] *A. how(正确答案)B. whatC. whyD. where2、Mary _______ a small gift yesterday, but she didn’t _______ it. [单选题] *A. accepted; receiveB. received; accept(正确答案)C. receives; acceptedD. accepts; received3、10．Mum, let me help you with your housework, so you ________ do it yourself. [单选题] * A．don’t need to(正确答案)B．need toC．don’t needD．need4、I saw the boy _______?the classroom. [单选题] *A. enter intoB. enter(正确答案)C. to enter intoD. to enter5、---Where’s that report?---I brought it to you ____you were in Mr. Black’s office yesterday. [单选题] *A. ifB. when(正确答案)C. becauseD. before6、66．—How much meat do you want?—________．[单选题] *A．Sorry, there isn't anyB．I can't give you anyC．Half a kilo, please(正确答案)D．Twelve yuan a kilo7、Bliss, who worked in an information centre, began to work on the book in 1 [单选题] *A. 策划B. 上班C. 写作(正确答案)D. 销售8、This is not our house. lt belongs to _____. [单选题] *A. the Turners'B. the Turners(正确答案)C. Turner'sD. Turners9、3．—Will you buy the black car?No, I won't. I will buya(n) ________ one because I don't have enough money. [单选题] *A．cheap(正确答案)B．expensiveC．highD．low10、14．He is cutting the apple ________ a knife. [单选题] *A．inB．toC．with(正确答案)D．by11、The blue shirt looks _______ better on you than the red one. [单选题] *A. quiteB. moreC. much(正确答案)D. most12、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings13、It usually takes him about 15 minutes _______ his bike to school. [单选题] *A. ridesB. ridingC. rideD. to ride(正确答案)14、I hadn't realized she was my former teacher _____ she spoke [单选题] *A. asB. sinceC. until(正确答案)D. while15、They were both born _______ March, 1 [单选题] *A. in(正确答案)B. atC. onD. since16、He couldn’t ______ the maths problem without your help. [单选题] *A. work out(正确答案)B. work atC. work forD. work with17、23．Susan doesn’t like cartoons. She would rather ______ Space War”. [单选题] * A．see (正确答案)C．seeingD．to see18、The book is _______. You’d better buy it. [单选题] *A. useful(正确答案)B. uselessC. useD. careful19、53．On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] *A．something else(正确答案)B．else somethingC．everything elseD．else everything20、--Do you know _______ girl with long curly hair?--Yes. She is Mary. She plays _______ piano very well. [单选题] *A. a; /B. the; /C. the; the(正确答案)21、4．—Alice’s never late for school.—________. [单选题] *A．So am I.B．So was I.C．Neither am I. (正确答案)D．Neither have I.22、They might have found a better hotel if they _________ a few more kilometers. [单选题]*A. droveB. would driveC. were to driveD. had driven(正确答案)23、I have a _____ every day to keep fit. [单选题] *A. three thousand meter walkB. three-thousands-meters walkC.three-thousand-meters walkD. three-thousand-meter walk(正确答案)24、6．—How can we get to the school?—________ bus. [单选题] *A．ToB．OnC．By(正确答案)D．At25、Can you _______ this form? [单选题] *A. fillB. fill in(正确答案)C. fill toD. fill with26、The Spring Festival is on the way.Many shops have _______ huge posters with the word sales. [单选题] *A. put up(正确答案)B. put onC. put outD. put off27、Everyone here is _______ to me. [单选题] *A. happyB. wellC. kind(正确答案)D. glad28、He didn't allow _____ in his room. Actually he didn't allow his family _____ at all. [单选题] *A. to smoke; to smokeB. smoking; to smoke(正确答案)C. to smoke; smokingD. smoking; smoking29、Sometimes Americans are said to be _____. [单选题] *A superficially friendB superficial friendC. superficial friendlyD. superficially friendly(正确答案)30、Don’t forget _______ those books when you are free. [单选题] *A. to read(正确答案)B. readingC. readD. to reading。
阅读教程第四册课后练习答案(全部)
阅读教程Lesson 2 Leading MenExercises1. Reading ComprehensionRead the text again and choose the best answer to each of the following questions or statements.1)Which of the following statements is true about the Lewis and Clark expedition?A.President Jefferson was pleased when the expedition achieved its originalaim.B.There was no written record of hostility between the two captains.C.Clark was his only choice when Lewis tried to find a co-commander.D.The corps often came into violent conflict with Indians.2)When the two-volume edition of the Lewis and Clark Expedition journals wasfinally published, _________.A.it turned out to be a great successB.the whole country was shockedC.it is most well-known as a great mapD.its circulation was very limited3)Which of the following is not covered in this article?A.The significance of the expedition.B.The disappointments of Lewis and Clark.C.The personalities of the two captains.D.The hardships of the expedition.4)Which of the following was not the result of the expedition?A.Understanding of numerous Indian tribes.B.Trunks of specimens of plants and animals.C. A masterpiece map of the American West.D. A most direct water route across America.5)The author employs materials from the following sources except _________.A.Jefferson’s diaryB.written records of relevant peopleC.details from Lewis and Clark’s journalsD.recollections of family members or relativesKey:1. B（其他三个选项都与课文内容不符。
商务英语阅读教程 Unit 4
Marketing is the ongoing process of 【moving people closer to making a decision （to purchase,
use, follow or conform to someone else’s products, services or values） 】.
翻译
营销一词的含义是什么？市场营销是一个不断 推进的过程，该过程的目的是促使人们心动到 做出各种决定诸如购买他人的各种产品、享用 他人提供的各种服务、以及遵循他人的各种价 值取向。营销人员运用市场营销推广组合的变 量来制定营销推广计划。
4-2
Comprehensive Reading
主语
修饰 process
C. Sometimes (50%) D. Never(0%)
In what ways are you easily persuaded into buying something? By______.
A. TV commercial B. Newspaper Advertisement C. Quality D. package E. Brochures F. Leaflets G. Price H. After-sales service
n. 产品 n. 制造业者，厂商 市场调查
媒体计划
产品推广
n. 品牌 n. 市场营销 媒体计划
n. 形象塑造 实体环境
n. 人员 n. 放置 目标市场
公共关系
distribution channel generic advertising at no cost marketing effort process drawback product pricing marketing mix charge junk mail sales strategy at regular price
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阅读教程4答案Unit 1part Ip. 8I. Reading for information1-6AD CA BDII Translation1.我进入保险这一行，做得还算不错。
我有幸与几个最棒的保险推销员一起被指任为一委员会委员。
一时间我吓得要命。
2.一般的成功认识为了将来的收获，甘坐冷板凳且推迟享受。
反观足多快速成功者，他们期望太多且渴望一而就。
当回报不能立刻兑现时，他们就变得灰心丧气，愁苦不堪。
3.我一直在寻找那些有天赋、能自律的人。
然后培养他们的爱心和忠诚。
我招募他们激励他们，每当我们取得什么成绩，我与他们一起分享荣誉。
4.有一次，一场盛大的开幕典礼定于周末举行，而我们的大部分家具还在我们于批发商两地的卡车上，距离有数天的车程，于是我们便到外面以零售价格购买了价值5，000美元的货品。
这样做吞噬了我们大部分的利润，可我们不能让建筑商失望。
5.美国总统亚伯拉罕.林肯本可能被他貌似的平凡所击垮。
他出身贫寒，外表丑陋，让儿却颇有建树，给世人眼中的平凡予以新的涵义和尊严。
III1.set their sights high, achieve their goals2.is little related to, university-educated fast-trackers, self-discipline3.overpowering ego, bring out the best in people4.broaden their knowledge base5.stick with, keep your wordpart IIP.171-5 F T F F TPart IIIP.20Passage 1 1-5 F T F T FPassage 2 6-10 F F T F TPassage 3 11-15 BDCABPassage 4 16-20ACBCDPassage 521.equivalent22.sponsored23.goals24.plays25.invested26.prospect27.rated.28.associated29.pursue30.barrierpassage 631.mission32.significance33.flow34.ongoing35.immediately36.indirectly,37.transmission,38.Above,39.foundation40.therebypassage 741.headed42.longings43.desires44.self-esteem45.discrimination46.shower47.aware48.Times49.veryUnit 2part Ip. 38I. Reading for information1-6CBDABCII Translation1.等等，我不管谁把那块馅饼切成两块，但不论谁切，都得给另一方挑选的权力。
2.很多情况下，冲突双方的需求并非对立。
如果关注点从击败对方转向解决，那么每个人都能受益。
3.如果工会赢了，罢工期间损失的工资将超过争得的利益。
相反，由于罢工，资方的损失将超过为避免罢工而答应其要求的成本。
所以，罢工必两败俱伤。
4.相反，我们应该认识到我们真正的利益是互补的，进而彼此相同：“我们该怎样协作，使馅饼更大，大家分得的份额更多？”5.如果那卖主宽容和气、通情达理又富有同情心，他就该把价格谈到497元，使那对夫妇得到快乐和满足。
为他们省了247美元却最终令他们付出了三倍于此树木的怒火账。
III1.mutual satisfaction, shift from… to2.in opposition, producing a creative outcome, complementary,3.uniqueness, identical, victorious4.satisfy their needs, unconscious and unacknowledged5.an exchange of material objects, obtain your objectivepart IIP.471-6 F F TF FTPart IIIP.49Passage 1 1-5 T T F F FPassage 2 6-10 F T FF TPassage 3 11-15 CABDBPassage 4 16-20BCDADPassage 521.meet22.limits23.issued24.adequate25.consume26.ready27.do28.value29.critical30.treatpassage 631.odds32.obsessively33.measured34.welcome35.supposed36.based37.produce38.vary39.better-off40.Neverthelesspassage 741.touch42.priority43.capitalize44.rangepels46.long-term47.between48.while49.illuminate50.challengeUnit 3Part I Reading for InformationI. Reading for Information P64A. 1. A 2. CB. 3. B 4. AC. 5. C 6. DII. Translation P651.你过着日常生活，这时不知从哪儿冒出个人来告诉你，你患了癌症，一直健康的人如何体会这种状况啊！2.她说：“如今的幸存者是仰仗着早先参加临床试验的人而活下来的。
”似乎我去做化疗是顺理成章的，希望我的经历，不管结果怎样，会有助于那些以后罹患乳腺癌的女性。
3.尽一切可能满足自己，笑对人生，保持你的仪表容颜。
4.这可以成为一个千载良机，让你更加内省，并在个人成长道路上大步向前。
III.Summary P651.are struck with, have a good chance of2.go through, introspect and analyze3.sink in4.survivor, take an active role, informed5.in control, opinions6.optimistic, diagnosed, challenging situation7.keep the skin whole8.applied, tolerate9.worked wonders, going forPart II HomeworkPassage 1 P74T F T T FPassage 2 P75T F T F FPassage 3 P77C C B A DPassage 4 P79B A DC DPassage 5 P80technical, modify, unwanted, solution, medical, mishaps, risk, distinction, undergo, thought Passage 6 P81maintaining, repair, vital, presence, specific, manufactures, destruction, rich, swallow, Powdered Passage 7 P82components, essential, obtained, extracts, absorb, efficient, quality, fill, convert, movesUnit 4Part I Reading for InformationI Reading for Information P90A. 1.C 2. BB. 3.A 4. BC. 5.D 6. AII. Translation P911.别去细算这笔账了，这些白领血汗工厂是公司美国最成功的骗局。
2.多年来，唯我独尊的公司一直是通过压榨他们的雇员来保持低廉的劳动成本。
3.大量裁员使得人们不得不回答这个问题，精打细算的公司管理者应该会对该问题答案对他们底线的影响感到不寒而栗的。
4.一份压力很大的工作满足了参与超越自身之事的渴求，而工作16小时的日子意味着你不必处理生活中的杂乱琐事。
5.但是黑暗中总有一线光明，血汗公司的裁员迫使选择面广、才智卓越的年轻人思考：在其他地方他们或许会更幸福。
6.他们可以雇佣不那么精明的员工，但那样的话他们首先失去的就是对客户有吸引力的智囊人才。
III.Summary P92A.1. college grads, Ivy League, corporate luxury2. Lured, buy in3. savvy, sacrifice4. skip their love affairs, midlife crisis5. handle the stress, wonder, lifestyle6. glamour7. vie for8. sweatshops, lay off, decisionPart II HomeworkPassage 1 P102F F T T FPassage 2 P103T F F T TPassage 3 P105A B D B CPassage 4 P107A CBC DPassage 5 P108suffering, attention, prime, sign, labeled, wide, pressure, caught, pace, disorientedPassage 6 P109birth, unique, characteristics, apart, inhabit, endangered, population, enables, intriguing, unfortunatelyPassage 7 P110issue, copyright, personal, borders, legislate, predators, harmful, doubt, experienced, full-length。