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商务英语阅读(第1册)第二版 Unit 6 Markets

商务英语阅读(第1册)第二版 Unit 6 Markets

Words anand complicated to deal with 棘手 的 (TEM-4)
All this shows why setting an offering price for shares in an IPO is so tricky.
Words and Expressions
asset n. anything of material value or usefulness that is owned by a person or company 资产(TEM-4)
On the other hand, your debt is an asset to the bank, but it is your liability.
Warming up
2. To what extent do you think marketing can determine the success of a product these days? Please cite some examples to illustrate.
3. Why is marketing important?
Words and Expressions
prosperous adj. in fortunate circumstances financially; moderately rich 繁荣的,兴旺的(CET-4)
And if we succeed, our future will be more prosperous and more peaceful than our past.
Words and Expressions
intangible adj. (of especially business assets) not having physical substance or intrinsic productive value 无形的(CET-6)

商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

商务英语阅读(基础篇)Unit 3 Business Etiquette in Different Countries

sometimes do not translate across cultures and can cause confusion or hurt
6/27/20f2e0elings.
I. Reading Practice
Text A
Table Manner At a formal banquet, be prepared to give a short, friendly speech in response to the host's speech. When inviting Taiwanese to a party, serve a "real" meal rather than snacks and drinks. When invited for dinner, it is polite to sample every dish served. Your host may serve some food for you, and it is nice to reciprocate if you feel comfortable doing so. Always leave something on your plate at the end of the meal or your host might think that you are still hungry. You must arrive on time or early if you are the guest.
hands and scan it immediately for vital information. Then lay the card in front of
you on the table. It is demeaning to put someone's card directly into your pocket

商务英语阅读文章

商务英语阅读文章

商务英语阅读文章商务英语阅读文章英语最早被中世纪的英国使用,并因其广阔的殖民地而成为世界使用面积最广的语言。

下面是店铺为大家整理的商务英语阅读文章,欢迎阅读与收藏。

商务英语阅读文章篇1A Changed Global Reality 世界经济格局新变化Say this for the young century: we live in interesting times. Not quite 2 12 years ago, the world economy tipped into the most severe downturn since the Great Depression in the 1930s. World trade slowed sharply. Unemployment lines grew longer, especially in the old industrial economies. Financial institutions that had seemed as solid as granite disappeared as if they were no more substantial than a bunch of flowers in the hands of an old-style magician.对于新世纪,我们得这样说:我们生活在一个有趣的时代。

差不多两年半之前,世界经济陷入了20世纪30年代经济大萧条时期以来最惨重的低迷状态。

世界贸易进程大幅放缓。

失业队伍也越来越快,这在旧工业经济体系表现尤为突出。

原来坚如磐石的金融机构也消失了,似乎还不如老套的魔术师变的花束看起来真实。

Given that the scale of the downturn was so epochal, it should not be surprising that the nature of the recovery would likewise be the stuff of history. And it has been. As they make their way to Davos for the annual meeting of the World Economic Forum (WEF) by helicopter, bus, car or train (which is the right way to do it), the members of the global economic and political elite will find themselves coming to terms with something they have never known before.考虑到经济衰退幅度如此的跨时代,经济复苏进程会很慢也是理所当然的,对此我们不应该感到吃惊。

商务英语阅读 Unit 3

商务英语阅读 Unit 3

2
Warm-up
I. Read the news on P.30 and discuss the questions. 1. What’s the source of the news? 2. What’s wrong with Starbucks according to the news? 3. What factors are considered in pricing according to Starbucks? 4. What do you think of the price of Starbucks? 5. What would you consider in the buying of one product?
( D ) 10. current price
J. 利润最大化
Comprehensive Reading
Text A
Comprehension I. Answer the following questions according to Text A.
1. What should a company consider in fixing the price of the product? 2. What methods are traditionally used in assessing pricing policies? 3. Is the low price strategy always effective? Why or why not? 4. Which objective of pricing would be the best approach for the medium-size or small business? 5. What factors should be considered in

college商务英语阅读试题及答案

college商务英语阅读试题及答案

college商务英语阅读试题及答案College商务英语阅读试题及答案一、阅读理解(共20分,每题4分)阅读下列商务英语文章,然后回答后面的问题。

文章文章正文:In recent years, globalization has become a significantfactor in the growth of businesses worldwide. It refers to the process of international integration arising from the interchange of goods, services, and capital. Companies are increasingly looking to expand their operations beyond their national borders to tap into new markets and resources.One of the main advantages of globalization is the access to new markets. Businesses can sell their products and services to a larger customer base, which can lead to increased revenue and profits. Additionally, globalization allows companies to source raw materials and labor from various countries, which can reduce production costs.However, globalization also presents challenges. Companies must navigate complex international regulations and cultural differences, which can be difficult and costly. Moreover, the competition in the global market is fierce, and businesses need to be innovative to stay ahead.问题1:What does globalization mean in the context of business?A. The process of international integration through the exchange of goods, services, and capital.B. The process of international regulation.C. The process of reducing production costs.D. The process of fierce competition in the global market.答案1:A问题2:What are the benefits of globalization for businesses according to the passage?A. Access to new markets and reduced production costs.B. Navigating international regulations and cultural differences.C. Facing fierce competition in the global market.D. Staying ahead through innovation.答案2:A问题3:What challenges does globalization pose to businesses?A. Accessing new markets.B. Reducing production costs.C. Navigating complex international regulations and cultural differences.D. Selling products and services to a larger customer base.答案3:C问题4:What is the main focus of businesses in the globalmarket as mentioned in the passage?A. Access to new markets.B. Reducing production costs.C. Innovation.D. Both A and B.答案4:C二、完形填空(共10分,每题2分)阅读下面的商务英语短文,从短文后各题所给的选项中,选出可以填入空白处的最佳选项。

商务英语阅读(第1册)第二版 Unit 4 Employees

商务英语阅读(第1册)第二版 Unit 4 Employees

Words and Expressions
empower v. to give sb. the power or authority to do sth. 授权 (CET-6)
The courts were empowered to impose the death sentence for certain crimes.
Words and Expressions
candid adj. saying what you think openly and honestly; not hiding your thoughts 坦率的;坦诚的 (TEM-8)
Natalie is candid about the problems she is having with Steve.
Learning Objectives
1
Explore the features of a good manager.
2 Understand how managers exert influence on their employees.
3
Explore the enlightened approach to developing the workforce
The process can be painful but it leads to greater selfawareness.
Words and Expressions
hallmark n. a feature or quality that is typical of sb./sth. 特征;特点 (TEM-8)
Words and Expressions
hijack v. to take over sth. and use it for a different purpose 强行接管(而移作他用)(CET-4) The organization had been hijacked by extremists.

商务英语阅读1答案

商务英语阅读1答案

Business EnglishExtensive Reading (1)商务英语阅读(1)Ⅰ. Reading ComprehensionPart One : Directions: Choose the correct answers according to the information given from the passeges. Read the passages through carefully before making your choices. Please mark the corresponding leter for each item on Answer Sheet.Passage One: Questions 1 to 5 are based on the following passage.The popularity in North America is Iceberg Water, a leading brand of bottled water, which is harvested from icebergs off the coast of Newfoundland, Canada.Arthur Wiesenberger, who carries the title Water Master, is one of the few water critics in North America.As a boy,he spent time in the larger cities of Italy,France and Switzerland, where bottled water is consumed daily.Even then,he kept a water journal,writing down the brands he liked best.“My dog could tell the difference between bottled and tap water,”he says.But is plain tap water a11 that bad? Not at a11.In fact, New York’s municipal water for more than 100 years was recently considered among the best in the world in terms of both taste and purity.Similarly,a magazine in England found that tap water tasted better than several leading brands of bottled water.Nevertheless,soft-drink companies view bottled water as the next battle-ground for market share.As diners thirst for leading brands, soft-drink companies and restaurants salivate(垂涎)over the profits.A restaurant’s typical mark-up on wine is 100 to 150 percent, whereas on bottled water it's often 300 to 500 percent.As a result some restaurants are selling bottled water.According to an article in The Wall Street Journal, some of the more shameless tactics include placing attractive bottles on the table for a visual sell,listing brands on the menu without prices,and pouring bottled water without even asking the diners if they want itRegardless of how it's sold,the popularity of bottled water bring us better health and purity. 注意:此部分试题请在答题卡上作答。

商务英语阅读(第三版)Chapter 2products and pricing

商务英语阅读(第三版)Chapter 2products and pricing
myopic (para. 6) adj. unwilling or unable to think about the future, especially about the possible results of a particular action - used in order to show disapproval 近视的,目光短浅 的
Armed with long-term metrics, firms and analysts can assume a longer-term perspective on the brand, leading to improved profitability.
Short-term decreases reflect the time it takes for consumers to acclimate to the price changes and respond to the advertising. Without long-term brand-health measures, the analyst may have come to a misleading conclusion about the value of the brand.
real-time (para. 6) adj. technical a real-time computer system deals with information as fast as it receives it 〔某个过程或事件发生的〕实际 时间,实时
Do you agree that a short-term orientation may erode a brand’s ability to compete in the marketplace? Why (or why not)?
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商务英语阅读
In 1993 ,New York State ordered stores to charge a deposit on (饮料)containers. Within
a year, consumers had returned millions of aluminium cans and glass and plastic bottles.
Plenty of companies were eager to accept the aluminum and glass as raw materials for new
products,but because few could figure out what to do with the plastic, much of it would be
buried in land fills (垃圾填埋场). The problem was not limited to New York. Unfortunately,
there were too few uses for second-hand plastic.
Today,one out of five plastic soda bottles is recycled (回收利用)in the United States. The
reason for the change is that now there are dozens of companies across the country buying
discarded plastic soda bottles and turning them into fence posts,paint brushes,etc.
As the New York experience shows,recycling involves more than simply separating
valuable materials from the rest of the rubbish. A discard remains a discard until somebody
figures out how to give it a second life and until economic arrangements exist to give that
second life value. Without adequate markets to absorb materials collected for recycling,
throwaway actually depress prices for used materials. 丟丟,丟?'丟丗, .仭 ... 4 ,
Shrinking landfill space, and rising costs for burying and burning rubbish are forcing
local governments to look more closely at recycling. In many areas佱the East Coast
especially, recycling is already the least expensive waste-management option.
For every ton of waste recycled,a city avoids paying for its disposal, which,in parts of
New York, amounts to savings of more than 100 per ton. Recycling also stimulates the local
economy by creating jobs and trims the pollution control and energy costs of industries
that make recycled products by giving them a more refined raw material.
6. The key problem in dealing with returned plastic beverage containers is ?
A. to sell them at a profitable price
B. how to turn them into useful things
C. how to reduce their recycling costs
D. to lower the prices for used materials
15题,答案很明显,但是选项很有迷惑性。

答案是第二段的最后一句:In the last eight years,
Concordia has reduced its workforce by more than 80.000 people?- or 35% -on a voluntary
basis, with further downsizing anticipated.减少了80000员工(或者说减少了35%的员工),预期
还会减少更多。

A选项是对的,made redundant是前面某套题目阅读的第五部分考过的词组;B不
对,没有完成(completed),因为预期还会裁减更多(with further downsizing anticipated);
C也不对,迷惑性最大,reduced its workforce of 80.000,用了介词of,所以这句的意思是一共就
80000员工,而实际情况是减少了80000员工;D不对,35%的员工被裁减,都是在自愿的基础上
的,而不是离开的人中有35%是自愿的。

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