lolita洛丽塔服装调研 品牌种类消费人群教学提纲
洛丽塔风格服装的流行背景与产品设计研究
妙地结合起来形成新 的哥特 式洛丽塔风格 ，并成功地推 上了时 尚舞 台的最前端 ， 由此 ， 电影 艺术的发展进一步推广 了洛丽塔文 化， 在洛丽塔服装风格的演变过程 中发挥 了重要 的作 用 ， 之逐 使 渐成为流行穿 衣文化 的一部分 ， 最终形成 了新 兴的服装风格 。
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波舆论热潮。１９ ９ ７年 ， 电视广告出身的美国导演亚得里安林恩 拍 （ｄｉｎ ｙ ｅ重新拍摄 的“ Ａ ｒ ｎ） ａＬ 洛丽塔 ” 在欧洲上映。同 ３ ５年前相 比， 新版 的电影更加忠实于原著 ， 洛丽塔变得更鲜艳更 明亮 ， 更让人
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lolita服饰调研报告
lolita服饰调研报告Lolita服饰调研报告一、引言Lolita服饰作为一种二次元文化的代表，近年来在年轻人中越来越受欢迎。
本报告旨在对Lolita服饰进行调研分析，了解其起源、发展、特点及市场前景。
二、Lolita服饰的起源和发展Lolita服饰起源于日本，最早出现在20世纪60年代。
影响着Lolita服饰的主要来源是维多利亚时代的服饰风格，同时融入了哥特、公主、洛丽塔等元素。
Lolita服饰最早是作为一种独特的时尚风格出现，后来也成为了一种次文化，代表了一种追求童真、浪漫和梦幻的生活方式。
三、Lolita服饰的特点Lolita服饰有其独特的特点，主要体现在以下几个方面：1. 裙子：Lolita服饰中的裙子多数采用蓬松的A字裙或公主裙设计，长度一般在膝盖以上，以展现女性的柔美和可爱。
2. 材质：Lolita服饰注重使用高品质的面料，如蕾丝、丝质、棉质等，增加服装的质感和手感。
3. 装饰：Lolita服饰的装饰十分丰富，常见的包括蕾丝边、蝴蝶结、荷叶边等，以及可爱的印花图案，为服饰增添了浪漫和可爱的氛围。
4. 配饰：Lolita服饰的配饰也非常重要，如头饰、项链、手套等，常常体现出Lolita风格的独特个性。
四、Lolita服饰市场前景Lolita服饰作为一种特殊的时尚文化，其目标群体主要是追求个性和独特风格的人群，尤其是年轻女性。
近年来，随着文化交流的加深，Lolita服饰在国内外市场上的销量也有了较为显著的增长。
1. 市场规模：据调研数据显示，目前Lolita服饰市场规模约为几十亿元人民币，并呈逐年增长的趋势。
尤其是在一些大城市的时尚圈子中，Lolita服饰的影响力越来越大。
2. 市场需求：与传统时尚品牌相比，Lolita服饰在市场上拥有其独特的卖点，满足了一些年轻人对于童真、梦幻的需求。
同时，随着人们对时尚个性的追求，Lolita服饰的市场需求也呈现出逐渐增长的趋势。
3. 市场竞争：与其他时尚品牌相比，Lolita服饰市场并不是特别竞争激烈。
洛丽塔市场调研报告
洛丽塔市场调研报告1. 引言本文是针对洛丽塔市场的调研报告，旨在分析洛丽塔市场的现状和未来发展趋势，为投资者提供有关洛丽塔市场的具体信息和分析意见。
2. 调研方法本次调研采用了多种方法进行数据收集和分析，包括在线问卷调查、采访、资料收集等。
调研对象主要包括洛丽塔市场的消费者、商家和行业专家。
3. 市场概况3.1 洛丽塔市场定义洛丽塔市场是指以洛丽塔风格为主题的商品和服务市场。
洛丽塔风格源自日本，强调可爱、浪漫和甜美的氛围，通过精致的服装、饰品和化妆品等产品满足消费者的审美需求。
3.2 市场规模根据调研数据显示，洛丽塔市场在过去几年中呈现稳定增长的趋势。
据统计，2019年洛丽塔市场的总销售额达到X亿元，较2018年增长了X%。
预计未来几年内，洛丽塔市场的规模将继续扩大。
3.3 目标受众洛丽塔市场的主要目标受众是成年女性，尤其是20至30岁年龄段的年轻女性。
这部分消费群体对于洛丽塔风格的产品表现出浓厚的兴趣，并且愿意为其消费。
4. 消费者行为分析4.1 消费习惯洛丽塔市场的消费者在购买洛丽塔风格产品时，通常注重以下几个方面：价格、品质、设计和品牌。
价格偏低、品质过硬、独特的设计和知名的品牌是吸引消费者购买的主要因素。
4.2 购买渠道消费者购买洛丽塔风格产品的主要渠道是线上购物平台，如淘宝、京东等电商平台。
此外，一些洛丽塔风格的实体店也有一定的市场份额。
4.3 购买动机消费者购买洛丽塔风格产品的动机主要有以下几个方面：追求个性、展示自我、追求快乐和满足心理需求等。
这些动机使得消费者对洛丽塔风格的产品保持持续的购买欲望。
5. 市场竞争分析5.1 主要竞争对手洛丽塔市场的竞争对手主要包括国内外的洛丽塔风格品牌和其他相关风格的品牌。
国内的竞争对手包括XXX、YYY等品牌，国外的竞争对手则包括XXX、YYY等品牌。
5.2 竞争优势洛丽塔市场的竞争优势主要体现在以下几个方面：独特的设计风格、丰富的产品线、较低的价格、高质量的产品和良好的品牌形象等。
重庆地区女大学生对洛丽塔服装消费情况的调查报告-商务英语-毕业论文
本科毕业设计（商务实践报告类）中文题目：重庆地区女大学生对洛丽塔服装消费情况的调查报告夕卜文题目: A Report of Chongqing College Girls，Consumption of Lolita Garment重庆地区女大学生对洛丽塔服装消费情况的消费情况摘要：文化的交流和潮流的发展促使许多商家开始创立自己的洛丽塔品牌，吸引越来越多的女孩购买洛丽塔服装。
为了帮助以往的旧品牌和未来的新品牌更快地发展, 满足消费者需求，本项目通过网上问卷调查和单独访谈的方式，研究了重庆地区女大学生进对洛丽塔服装的消费需求和偏好，提出了一些具体的建议。
本次调查共回收有效问卷322份，访谈学生6人。
该调查得岀了4个主要结论：1•商家要降低顾客成本，包括金钱，时间和体力成本。
2. 商家应该给顾客提供最大的购物和使用便利。
3. 了解和研究顾客，根据顾客的需求和偏好提供商品。
4. 创立竞争优势需要不断与顾客交流。
关键词：洛丽塔服装；女大学生；品牌；建议A Report of Chongqing College Girls1 Consumption of LolitaGarmentAbstractMany merchants begin to establish their own Lolita brands and a lot of girls gravitate towards buying Lolita Gaiment under the influence of the communication of culture and the development of fashion・ To help the old brands and the new brands quickly develop and satisfy consumer^ needs, my program has played a target on the group of Chongqing college girls to probe into their consumption needs and preferences by online questionnaire survey and single interviews and has given some specific suggestions. This investigation received 322 responses and interviewed 6 persons・The survey has gained four major conclusions.First, merchants should reduce customers' costs, including money cost, time cost and energy cost・Second, merchants should provide customers with biggest convenience of shopping and using・Third, merchants should learn about and investigate customer and provide wares according to their needs and demands・Four, to establish the competitive advantage, merchants should communicate with customers constantly.Key words：Lolita garment; college girls: brand; recommendationAcknowledgementsFirst and foremost, I would like to express my profound gratitude to my supervisor, Professor Zhu Qiiig without whom I couldn't finish my project so smoothly. Her patient guidance and warm encouragement have assisted me a lot during every significant stage of project. She has been completely respected my own ideas while also giving me beneficial recommendations to make sure that I won't digress from my topic, am able to satisfy the demands of my school and could finish the project successfully.Meanwhile I am very grateful for random strangers who have spent their time on filling in the online questionnaire and accepted the face-to-face interview.Fm also indebted to my fiiends who patiently help me to send out and repost the online questionnaire, othenvise Fm unable to approach to so much useful information・Finally many thanks to my family who stand behind me and support me firmly, by giving me some advice on how to communicate with strangers effectively to get information I need・Thank you all!Contents独创性声明及授权书 (i)中文摘要 (i)Abstract (ii)Acknowledgements (iii)1 ・ Introduction (1)1.1Background (1)1.2Objectives (1)1.3Significance (2)1 ・4 Structure (2)2.Research Design (2)2.1The Overall Definition and Sampling (2)2.2Approach (3)2.3Survey Procedure (3)2.4Questionnaire Design (3)3.Results and Findings (4)3.1Price Range (4)3.2Purchase Approaches (7)3.3Customer Consumption Preferences (10)3.4Special Communication and Services (13)4.Discussion and Interpretation of Results (14)4」Cost (14)4.2Purchase Approaches (15)4.3Customer Purchase Preferences (16)4.4Special Communication and Services (16)5.Recommendations (17)5.1Cost: Pricing (17)5.2Convenience: Providing All-dimensional Convenience for Customers (18)5.3Customer: Attaching Importance to Customer Needs (19)5.4Communication: Actively and Effectively Interacting with Customers (20)6.Limitations (21)Appendix A The Questionnaire (22)A Report of Chongqing College Girls*Consumption of Lolita Garment1.Introduction1.1BackgroundRecently getting dressed in Lolita garment for entertainment and other occasions is prevalent among young girls under the communication of culture and the development of fashion. Lolita garment is a kind of clothes based on three types, which are usually named as gothic type, sweet type and classic type. Based on lace, binding tapes or bowknots, it is designed to definite a topic expressed by the patterns on the dress, which represents people the designers9 emotions and feelings of design ・ Lolita was inspired from European court and developed by Japan. Comparing with other garment, Lolita garment could be a little unusual and inconvenient for people to dress up. but it provides a new kind of dressing idea for more girls to express themselves. Since the Lolita garment has been germinated by Japan, many Chinese girls began to buy Japan Lolita brand through purchasing agents・Under such circumstance, many merchants have caught the potential business opportunities with their acumen and begin to establish their own Lolita brand and have the willingness to find their own market among such a lucrative business・ However, there are also some problems hindering their step to move on. By targeting on the group of Chongqing college girls, this project is going to investigate the problems and find solutions to solve them in order to help the old brands and new brands learn about consumers5 needs and extend their business・1.2ObjectivesThe project has three objectives:First, collecting iiifomiation on college gills5 consumption habits andinvestigating the needs of consumers related to Lolita garment services・Second, probing into development opportunities for Lolita garment・Third, Making recommendations for merchants to inspire them to formulate effective marketing strategies on 什lis garment market・1-3 SignificanceAs we all know, clothing, food, housing and transportation necessitate in our daily life, while clothing is a basic part of them. Nowadays, the world is becoming more and more open under the globalization and the communication of culture, which has germinated the multicultural clothing market・ A lot of people begin to break the line of mundane ideas and follow their heart to live a free and cozy life. Lolita garment is not only a kind of clothing but also a spirit to express their personalities, representing ego and freedom. Development of Lolita garment propels the process of multicultural clothing industry, contributing to a stalwart part of domestic economy.1.4StructureThis essay is divided into six parts. The first part has introduced the background of my project. In the second part, the process of research design is demonstrated in which the related survey was conducted・ Results and findings are presented in a clear order in the third part. The fourth part has discussed and interpreted the results. The fifth part gives suggestions based on the analysis of information gained above・ Last, the final part concludes the possible limitations that this project may not preclude from.2.Research Design2.1The Overall Definition and SamplingThis project has targeted on a group of Chongqing college girls to investigate their consumption preferences about Lolita garment. There are three data sources to support the project:1 ・ Online investigation of Chongqing college girlsrmation from official website3.Interviews of 6 random studentsRandom sample for collecting information was conducted during the process of investigation. In sum, 322 responses were received and 6 students were interviewed.2.2ApproachCombining the online investigation and the face-to-face interviews to collect information, I also consulted the official websites of Lolita garment to make sure that I was conducting my project in right way. I gathered some useful information about the accurate definition of Lolita garment and the prospect of Lolita garment industry by permeating through every respect of available sources.2.3Survey ProcedureOnline consumer investigation of college girls was conducted among Chongqing universities to collect information about their average month spending on buying Lolita garment, preferences about Lolita garment, attitudes toward the services of Lolita merchants and their needs and demands not yet been satisfied・Information about the problems of Lolita garment was collected mainly through the online questionnaire, which has assisted to understand what the merchants need to change and improve for a better development.The face-to-face interviews also gave a profound understanding of competitions present for Lolita merchants among the clothing industry・2.4Questionnaire DesignThe questionnaire was designed to deeply learn about the consumption habits, preferences and necessities about Lolita garment.The questionnaire consists of two kinds of questions・ The first kind is multiple choice which requests respondents to select one answer from following items. 8 of 15 questions belong to this kind・ The second type of question requires respondents to choose more than one choices, questions 6, 7, & 9, 11,12, 13, 15, 16 belong to this catalog.Four parts constitute the questionnaire・The first part gathers some basicinformation of respondents as to their monthly spending on garment, pricing situation related to Lolita garment including their selection of Lolita brands, frequency of purchasing, preferential selling price and some discount customers look forward to. It comprises Questions 1 to 6. Part 2 is entwined with purchasing approaches of customers, presented from Questions 7 to 10. Then the survey probes into consumers5 consumption habits and preferences, containing accessories of Lolita garment, favorite types and modes of Lolita garment, purchasing records of Lolita wedding dress and major concern on Lolita garment. It comprises Questions 11 to 15. The last part consists of establishing better communications and providing good services, like the approaches of learning about the updating information of Lolita garment and attitudes toward recommending bloggers・ It comprises Questions 16 to 17.3・ Results and FindingsAll the respondents and interviewees who have engaged in the questionnaire stayed objective. The results and findings are presented as follows after the collection of accurate and practical data・3.1Price RangeFigure 1 has illustrated the monthly spending on garment of college girls. We could see that nearly 20% of college girls spend less than 300 monthly, almost 30% spend 300-500 on garment every month, 42% of college girls spend 500-1000 on garment monthly and a small part, 9.35% spend more than 1000 on garment every month. From these data, we can know that college girls spend a big amount of money on garment, which represents that their buying power is great, being a powerful impetus for clothing market・Figure 1 Monthly Spending on Garment5042.06%Figure 2 gives us overall information about college girls whether having purchasing records about Lolita garment of Japan brands・ The chart shows that only 21.74% girls have ever bought Japan brands and 42.24% girls are eager to possess one but ceasing to go for it because of its too expensive price, which indicates that something inside are peculiar to Japan Lolita brands, such as design, pattern, quality and so on, alluiing many gills' buying desire・ If merchants in China could establish their own brands and make its efforts to be famous even outside China under the persistence to focus on manufacturing their own Lolita garments with good quality, moderate price and special design, they could elicit a large amount of buying power from college girls in China・Figure 2 Purchasing Records about Lolita Garment36.02%因Yes No interest at all ■ I want to buy, but thinking it too expensweFigure 3 indicates the purchasing frequency of Lolita garment by Chongqing college girls. We could obviously see that the vast majority of college girls would like to buy Lolita garment 1-2 times every month, taking up39.75% of total respondents・ And nearly 33% girls buy Lolita garment 1-2 times half of a year. Frequent purchasing of Lolita garment, 1・2times every week, takes up 6.83% and remaining 20.5% spend money on Lolita garment 1-2 times one year. This shows that there is great potential for development of Lolita garment market・Figure 3 Purchasing Frequency of Lolita Garment6.83%■ 2 times every week1・2 times every month ■ 1-2 times half of a year ■ 1-2 times one year Figure 4 represents the usual selection of price range when purchasing Lolita garment. Apparently nearly 70% choose the price range from 300 to 500, which means the common affordable price for college girls to buy the Lolita garment is less than 500. What we could gain from the following table is that 45.96% people are able to afford from 500 to 1000 and even about 10% would like to buy the dress above 1000, denoting the necessary part for manufacturing dresses designed in a position of high-level products・Figure 4 Usual Selection of Price Rangeso70.81%Figure 5 shows us four kinds of preferential policies customers want to see when buying Lolita dress・ Nearly 60% of college girls choose group-buying. More than 80% want to have discount when spending more than one specific amount, such as 500 and exemption from express fees. 57.94% of college girls want to buy Lolita dress with getting gifts. All these information has represented that customers want to cut down their purchase costs when buying Lolita dress, which means merchants should make efforts to cut down costs for customers・Figure 5 Preferential Policy Customers Want to See When Buying Lolita Dress3.2Purchase ApproachesFigure 6 indicates three major ways of purchasing Lolita garment. This question requires respondents to choose more than one selection, so we could see that 96.27% usually buy Lolita garment online and 19.25% also go to the physical stores. Buying dress through CP exhibition takes the smallest part because it is regularly held in Shanghai, which means it is very inconvenient for customers toselect their desirable goods ・ We have already known that online shopping is more and more popular nowadays, but not meaning there is no market among physical stores. Through these data, we could clearly find out that combining the online shops with the physical stores is a resourceful means of benefiting customers, extending business and quickly penetrating into the deep garment market ・Figure 7 represents several reasons of buying Lolita garment online ・ From the graph, we know that 60.75% of customers buy Lolita garment online because they can learn about the information of goods in advance ・ Nearly 85% choose online shopping because merchants will make the purchase link in advance for saving customers' time and energy. Meanwhile 77.57% think they can refei' to other customers ，comments about the goods through online shopping ・ Only 26.17% of college girls choose online shopping because of its convenience on returning and changing goods ・ From the information, we can see that college girls like to buy Lolita garment online because they are able to get great convenience online to save time and energy, which means merchants should provide more convenience for customers online.Figure 7 The Reason of Buying Lolita Garment OnlineFigure 6 Ways of purchasing Lolita Garment19.25%14.29% \Online Physical Steres ■ CP ExhibitionFigure 8 demonstrates four selections of reasons of going to physical stores.45.79% like going to physical stores because of its location in CBD. 71.96% of college girls are attracted by the whole layout of physical stores in consequence that ifs convenient for entering and going out, scanning the goods and checking the bill. 64.49% think they can consult to the professional shopping guide. 66.36% like going to physical stores in consequence that they can try on the dress and check whether ifs suitable. These figures have shown that convenience on physical stores for customers is also necessary and important.Figure 8 The Reason of Going to Physical StoresFigure 9 is about whether the service staff from Lolita business is professional.66.26% customers commit their expertise on Lolita garment and their ability to tackle with problems in time. While still 33.54% hold their opinions that servicestaff in Lolita shops actually lack insight about Lolita andthey can't solve the problems witliin a minute, which shows this could be a complementary part for some merchants to improve ・Konw a liitle about Lolita garment 3nd couldr t covle problems in time 3・3 Customer Consumption PreferencesFigure 10 is a graph representing the selections of some decorations when buying Lolita garment. Listed choices of accessories are all selected byrespondents, taking a wide range of all the choices, making us clearly know about consumers* needs and demands ・ It gives an impetus to merchants that they have access to expand their business range by selling more than one item, not only the single dress, such as the headwear, bustle, Lolita bag, Lolita shoes and Lolita sock ・ The collateral profits brought by those accessories could also be an opportunity for businessman to develop their own brands ・Be professional and able to sovle problems Figure 9 Whether the Service Staff is Professional33.54%66.46%Figure 10 Selections of Decorations When Buying Lolita GarmentFigure 11 shows us the usual selections of Lolita garment types・ Accordingto the optional question, 72.67% and 78.88% are more likely to choose OP and JSK. 21.12% girls like to buy SP and 24.22% also prefer SK. OP and JSK are the common forms of Lolita garment, usually selected by consumers, suggesting merchants classifying items related to its purchasing situation. Taking such two kinds as the common items for consumers but also manufacturing a small quantity of SP and SK may be the proper way to balance customers5 preferences.Figure 11 Usual Selections of Lolita Garment TypesOP: 72.67%JSK: 78.88%Figure 12 has illustrated the choices toward their favorite modes of Lolita garment, allowed to choose more than one option・ As we can see, three major modes of Lolita garment take up a comparative average percent with sweet style 59.01%, classic style67.7% and gothic style 31.68%. That indicates college girls won't only focus on one mode instead of changing styles timely, which could be intelligible in the consequence of volatile personalities of girls, especially in buying clothes・ That's to say it requkes merchants to keep pace with customers, learning about 什wir preferences in time is very important.Figure 12 Favorite Modes of Lolita GarmentClassic; 67.7% Figure 13 has represented the purchasing records of Lolita wedding dress. Apparently a big majority of college girls, taking up 77.02% have never bought Lolita wedding dress due to its unsuitable forms. Actually Lolita wedding dress is too magnificent to wear usually, but being fit for presenting some formal occasions ・ While 22.98% have the record of buying Lolita wedding dress because they like the splendor of it and could harness it to be ready for some sudden formal attending ・ This tells merchants that sometimes they need to learn to give up some items that are not very outstanding and popular among customers and not very lucrative.■ Yes, very splendidFigure 14 demonstrates in what aspects college girls think highly of Lolita garment, which provides more than one selections for respondents to chose. Great quality, moderate price, special design and gorgeous pattern are all appreciated at a comparath^e average percent ・ WHiafs more, special design is the top inviting one 、 Sweet: 59.01%77.02%Figure 13 Purchasing Records of Lolita Wedding DressNo, unsuitable for common dressamong these traits with 71.43%・ However, considerate service only takes up a small part with 15.53%, showing their more focus on substantive factors, like quality, price, design and pattern・ What they think highly of is what merchants should pay more attention to.Figure 14 In What Aspects Do College Girls Think highly of LolitaGarment3.4Special Communication and ServicesFigure 15 represents some approaches to learn about fresh information related to Lolita garment. From the chart, we can directly know that Microblog is the most common way for college girls to get information. Using Taobao and QQ group take up 57.14% each・ While Wechat is the last way for them to chose with 14.29%・ As we all know, Microblog is a platform for communication and sharing others with a lot kinds of information, and tliafs why a vast majority of girls would like to select it as the main means to gain messages they want. Deciding to update information on which platform or choose more than one should be considered carefiilly in case that customers wouldn't miss these information about products・Figure 15 Approaches to Learn about Fresh Lolita InformationMicrobog： 87.58%Wee hat 14.29%Figure 16 has indicated whether college girls follow bloggers about their related match of Lolita garment. With the popularity of recommending bloggers, 81.37% of a total have followed their interested bloggers to refer to their related match about Lolita clothing while 18.63% girls are more likely to match their clothing optionally instead of following others5 favor. That means recommending bloggers play an important role on advertising products and influencing customers' purchasing choices・Figure 16 Whether Following Bloggers about Their Related Match of LolitaGarment18.63%■ Yes, I will refer to their clothing match B No, I would like to match my clothing optionally4. Discussion and Interpretation of Results4.1CostFrom the analysis above, we have already known that Lolita fashion is verypopular among young girls, having tremendous influence to propel Lolita garment being more famous and known by more people, which could extend its potential market・When it comes to monthly spending on Lolita garment, we could clearly knowthat a vast majority of college girls will spend from 500 to 1000, which means that they possess buying power to some degrees and are able to afford Lolita dresses after excluding some fixed expenses・ Their purchase frequency shows that most college girls concentrate on buying Lolita dress 1-2 times every month and their preferred price range is from 300 to 500, which suggests merchants should combine customers? satisfactoiy price with th亡ir buying frequency to fonnulate pricing strategies considering customers9 costs and own necessary costs・As for the preferential policy, most college girls will choose discount when buying more than one specific amount and exemption from express fees. Merchants should fonnulate some discount plans on the two aspects in order to reduce customers' costs・4.2Purchase ApproachesIn terms of purchase approaches, the results demonstrate that an overwhelming majority of college girls prefer to buy Lolita dress online・This alludes that the common shopping way for college girls is still going ahead online and it won^t change for now. Merchants should be ready to take online selling as the main means and provide good online services for customers. However, it doesn^t mean that the physical store should be cancelled blindly. How to combine them together efficiently to provide shopping convenience for customer is the most essential factor.When it comes to the reason of buying Lolita garment online, most college girls think that merchants will make the purchase link in advance for saving their time and energy. This suggests that when operating online shops, merchants should provide more convenience on shopping to save time and energy for customers・A vast majority of college girls like to go to physical stores because the whole layout is vury clear, and ifs veiy convenience for entering and going out, scanning thegoods and checking the bill. This suggests that the design of physical stores is veryifimportant in providing convenience for customers・When formulating the distribution strategy, merchants should take customer's com-eiiience as the priority because convenience is the essential part of customer value・4.3Customer Purchase PreferencesFrom the investigation, we have clearly known customer^ preferences of Lolita dress, representing us their genuine needs and demands・ Merchants should directly face customers needs and take customer as the center to penetrate the whole market in g・Most college girls will buy one or more accessories when buying Lolita dress, which reflects the genuine needs and demands of customers and represents an extra business chance for merchants to do their business or develop their own brand comprehensively, meanwhile satisfying the needs of customers and providing complete shopping experience for them.JSK is the usual choice for customers among four types when buying Lolita dress, and Classic is the most welcomed Lolita dress mode・This suggests that more attention and stress on them can develop their business and win profits more quickly.Lolita wedding dress is not usually bought by college girls because its drawback weighs its merits, suggesting that merchants shouldn,t easily engage in selling Lolita wedding dress considering its unpractical trait・Special design is the most important factor that customers think highly of. If merchants want to attract customers to buy their goods, the first thing they need to do is that they must allure them at their fist eyes, in other words, their design of Lolita dress must be so attractive and inviting and can catch customers5 eyes at the first time.4.4Special Communication and ServicesWearing is not just one simple behavior and necessary thing in our daily life, but expressing our attitude toward our life. Whatever kinds of clothing, we could find funs from them after a delicate match. Somehow, almost people around take wearing as aregularly ordinary thing under the effect of life pressure, busy job and fiddly housework, with no more free time spending on wearing, a meaningless thing. However, dressing ourselves up delicately could help us suspend from those pressures to relax and recoup happiness and freedom, which is a spirit that Lolita garment represents・In addition, nowadays purchase is not just a simple and single consumption behavior, but also a kind of close connection between seller and buyer. Businessmen should realize that communicating with customers and conveying such spirits to customers can make customers feel comfortable and contributes to the development of business in the long run・In terms of platforms to learn about Lolita updating information, nearly 300 respondents selected Microblog as their main approach to collect information. That gives an impetus that businessmen should concentrate on Microblog for updating or informing・ Announcement for information also should be issued on other platforms simultaneously because they take a middle part of proportion that can^t be neglected.More than 80% of college girls will refer to bloggers9 recommending clothing match. Cooperating with recommending bloggers and communicating with customers is not only necessaiy but also can accelerate fans' business brand awareness・ It's vury pivotal to get support from customers and succeed・5・ RecommendationsIn this part, suggestions will be given about how Lolita clothing businesses tackle those problems encumbering its progress and find its peculiar path toward success・From the past decades, many businessmen emphasize more on customer to satisfy customers, needs and demands because nowadays customer is dominating the main market in marketing, which means being entwined with customers is the main strain to develop. Thus, the 4C theory has been harnessed to tackle problems on the foot of customers・。
开洛丽塔裙子策划书3篇
开洛丽塔裙子策划书3篇篇一一、项目背景随着二次元文化的兴起和发展，洛丽塔风格服饰受到了越来越多年轻群体的喜爱。
我们计划开设一家专注于洛丽塔裙子的店铺，以满足市场需求，提供多样化、高品质的洛丽塔裙子产品。
二、店铺概述1. 店铺名称：[具体店名]2. 店铺定位：中高端洛丽塔裙子专卖店3. 目标客户：主要为热爱洛丽塔文化的年轻女性，包括学生、白领等。
三、产品规划1. 与知名设计师合作，推出独家原创设计的洛丽塔裙子。
2. 涵盖经典风格、甜美风格、哥特风格等多种类型。
3. 定期更新产品款式，保持店铺的新鲜感和吸引力。
四、市场分析1. 洛丽塔文化受众群体不断扩大，市场潜力巨大。
2. 竞争对手分析，找出自身优势和差异化。
3. 消费者需求调研，以便更好地满足顾客需求。
五、营销策略1. 利用社交媒体平台进行宣传推广，吸引粉丝关注。
2. 举办线下主题活动，如茶会、走秀等。
3. 与相关领域的网红、KOL 合作进行推广。
4. 推出会员制度，提供积分、折扣等优惠。
六、店铺运营1. 精心设计店铺装修，营造出梦幻的洛丽塔氛围。
2. 培训专业的销售服务团队，提供优质服务。
3. 建立完善的库存管理和供应链体系。
七、财务预算1. 初期投资预算包括店铺租金、装修、设备采购、首批货款等。
2. 制定详细的营收和成本预算，确保店铺盈利能力。
八、风险评估与应对1. 市场风险：密切关注市场动态，及时调整策略。
2. 竞争风险：不断提升产品和服务质量，突出特色。
3. 资金风险：合理规划资金，确保资金链稳定。
篇二《开洛丽塔裙子策划书》一、项目背景洛丽塔裙子作为一种独特的时尚风格，近年来在国内受到越来越多年轻女性的喜爱。
其精致的设计、丰富的色彩和独特的文化内涵，使其具有广阔的市场前景。
为了满足市场需求，我们计划开设一家专门销售洛丽塔裙子的店铺。
二、店铺概述1. 店铺名称：待定2. 店铺定位：以销售中高端洛丽塔裙子为主，提供个性化定制服务，打造成为洛丽塔爱好者的聚集地。
洛丽塔策划方案
洛丽塔策划方案1. 简介洛丽塔是一种源自于日本的时尚文化和风格，以女性为主体，注重甜美、浪漫和可爱的装扮。
洛丽塔着装风格通常包括蓬松的裙子、蕾丝边、蝴蝶结、荷叶边等元素，并结合古代欧洲服饰的设计风格。
在近年来，洛丽塔文化逐渐在世界各地流行起来。
为了进一步推广洛丽塔文化，本文档制定了一套洛丽塔策划方案，旨在组织洛丽塔相关的活动，增加文化交流和社群发展。
2. 目标本策划方案的目标是在当地社区组织一场洛丽塔嘉年华活动。
通过这次活动，我们的目标是：•激发和推广洛丽塔文化在当地社区的兴趣和认知；•增进洛丽塔社群之间的交流与合作；•提供一个欢乐和友好的活动场所，让参与者能够享受到洛丽塔文化所带来的乐趣和美好。
3. 活动内容3.1 主题这次活动的主题是“梦幻甜蜜的洛丽塔”。
我们希望通过美丽的装扮和精心策划的活动，营造出一个童话般的梦幻世界，让参与者能够在其中感受到甜蜜和浪漫。
3.2 活动时间和地点活动将于XX年X月X日，在当地公园举行。
选定公园作为活动场地是因为其宽敞的场地和美丽的环境，能够提供一个舒适和适合洛丽塔活动的空间。
3.3 活动内容本次洛丽塔嘉年华将包括以下内容：•洛丽塔时装秀：邀请洛丽塔社区的爱好者参与时装秀，展示他们的洛丽塔装扮。
此外，我们还将邀请一些知名洛丽塔品牌展示他们的最新设计；•主题游戏和竞赛：组织一系列与洛丽塔相关的游戏和竞赛，如踩气球、化妆比赛等，以增加活动的互动性和娱乐性；•洛丽塔摄影区：设置一个专门的摄影区，提供洛丽塔主题的背景和道具，并邀请专业摄影师为参与者拍摄照片；•活动摊位：提供洛丽塔相关商品和手工艺品的展售区，支持当地洛丽塔品牌和手工艺人，增加活动的商业价值。
4. 宣传和推广为了确保活动的成功和吸引更多的参与者，我们计划通过以下渠道进行宣传和推广：•社交媒体：在当地的社交媒体平台上宣传活动，并邀请相关社群和用户参与分享和转发；•海报和传单：制作活动海报和传单，分发到学校、商场、咖啡店等人流密集的地方；•合作伙伴：与当地洛丽塔品牌和相关社群合作，共同推广活动，并协助宣传。
洛丽塔营销策划方案
洛丽塔营销策划方案一、品牌定位洛丽塔是一个融合了甜美、浪漫和可爱元素的时尚品牌。
我们的目标是为年轻女性提供独特而可爱的洛丽塔风格，并成为她们童话般梦想中的品牌。
我们注重细节，追求最高的时尚品质，并努力让每一位顾客感受到洛丽塔风格的独特魅力。
二、目标客户群体洛丽塔的目标客户群体是年轻女性，年龄在15到25岁之间。
她们喜欢甜美和可爱的风格，渴望通过服装来展示自己的个性和童话般的梦想。
她们对时尚敏感，愿意尝试新的潮流，并热衷于参与社交媒体活动。
三、市场定位洛丽塔品牌在市场上定位为高品质、独特可爱的时尚品牌。
我们注重设计，追求细节，力求让每一位顾客感受到童话般的梦幻。
我们与其他竞争品牌相比，不仅款式上更加新颖独特，品质上也更加可靠。
通过独特的设计和高品质的产品，我们将在时尚市场中占据一席之地。
四、竞争对手分析在洛丽塔市场中，我们的竞争对手主要包括日本的几个知名品牌，比如Baby, The Stars Shine Bright、Angelic Pretty和Metamorphose。
这些品牌已经建立起一定的市场认知度，并具有很高的忠诚度。
我们的目标是通过不断创新和品质保证，吸引更多的潜在客户，并打造出与众不同的品牌形象。
五、营销渠道选择洛丽塔营销渠道的选择应该基于我们目标客户群体的消费习惯和行为特点。
根据对目标客户的调研分析，我们认为以下渠道最适合传播洛丽塔品牌形象：1. 线上渠道：建立一个官方网站，并提供在线购物功能。
与知名电商平台合作，将我们的产品出售给更广泛的客户群体。
此外，我们将使用社交媒体平台（如微博、微信、Ins和YouTube）来发布时尚资讯和品牌更新，吸引目标客户的关注和参与。
2. 实体店铺：在主要城市开设实体店铺，为顾客提供更直接的购物体验。
店面装饰应与洛丽塔的甜美风格相符，为顾客打造一个奇幻的购物环境。
3. Pop-up店：参加时尚展览和市集，举办Pop-up店活动，将洛丽塔品牌带到更多的消费者面前。
洛丽塔行业调研报告
洛丽塔行业调研报告洛丽塔行业调研报告一、行业背景洛丽塔是一种源自日本的时尚文化，该行业主要以可爱和浪漫的风格为特点，涵盖服装、配饰、化妆品等多个领域。
近年来，洛丽塔行业在全球范围内呈现快速增长的趋势，特别是在亚洲地区，洛丽塔文化已成为一种流行趋势。
二、市场规模根据调研数据显示，洛丽塔行业在过去几年内保持了稳定的增长态势。
据统计机构的数据，洛丽塔市场规模预计在2022年将达到100亿美元，年均增长率为8.2%。
其中，亚洲地区占据了市场份额的较大比例。
三、消费者群体3.1 年龄分布洛丽塔行业的消费者群体主要以年龄在15至25岁之间的年轻人为主。
在这个年龄段的人群中，女性占据了绝大多数。
3.2 消费动机洛丽塔行业的消费者主要因为对可爱和浪漫风格的喜爱而选择购买相关产品。
他们追求独特与个性化，希望通过穿着洛丽塔风格的服装和配饰来展现自己的个性。
3.3 消费渠道洛丽塔行业的消费者主要通过线下店铺和线上电商平台进行购买。
线下店铺通常以专卖店的形式存在，提供一站式购物体验。
线上电商平台则为消费者提供了更方便和快捷的购物方式。
四、竞争态势洛丽塔行业存在着一定的竞争态势。
目前，行业内主要有一些知名品牌，例如Angelic Pretty、Baby, The Stars Shine Bright等。
除了这些主要品牌外，还有一些小众品牌在市场上崭露头角。
竞争的核心要素主要包括产品设计、品质和价位。
消费者对于品质和设计独特的产品有着较高的需求，而价格的合理性也是他们考虑的重要指标。
此外，一些跨界合作也在洛丽塔行业中出现。
例如，与动漫、游戏等相关联的合作，为消费者呈现了更加多样化和个性化的产品选择。
五、发展趋势5.1 文化融合洛丽塔行业的发展趋势之一是与其他文化的融合。
例如，西方的一些元素被融入到洛丽塔文化中，形成了独特的风格。
5.2 环保可持续在全球范围内，环保和可持续发展成为了一个热门话题。
洛丽塔行业也开始关注环保问题，推出一些环保材料和可持续发展的设计。
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古典洛丽塔（CLASSIC LOLITA）
2020/5/28
【特征】简约素雅装＋自然纯净妆＋柔顺的锦缎＋小 面P积le蕾as丝e add title in here
【色彩】柔和的米色、粉色、高贵的红酒色和墨绿色 都是古典洛丽塔会选择的色彩。
【面料】选用更为精致高雅的面料，较少使用蕾丝， 注重整体线条和修腰的效果
【色彩】粉红、粉蓝、白色等粉色系列为主
【面料】衣料选用大量蕾丝，力求缔造出洋娃娃 般的可爱，荷叶边、泡泡袖、蓬蓬裙等。
【造型】无论是雪纺还是硬绸都青睐多层次叠加 的设计。因为整体造型已比较丰富，所以色彩选 择上多考虑单纯色调。
【妆容】彩妆、淡妆为主
甜美--黑色洛丽塔（BLACK LOLITA）
Please add title in here
GOTHIC LOLITA 融合了哥特风格的神秘肃穆和少女装扮的可爱优 雅，常以黑色为主。这个分支相对小众，而且对一般人来说很难将其和 甜系的黑色装扮加以区分
甜美洛丽塔（SWEET LOLITA )
2020/5/28
【特征】粉色系列装＋玫瑰色腮红＋圆头平底鞋 P＋lea彩se色ad长d袜tit＋le大in量he蕾re丝
1217RMB
26RMB
从左到右设计师为：美美，立花早纪，上原久美子，加纳万须美
☆Angelic Pretty☆
品牌介绍：
AP的风格与BABY一样同属Sweet系，不少洋装的设计都以 “Alice”风格为主。近年来其设计创意愈来愈进步，大有急起直追 赶超BABY的架势。
上宽松裤时，她是洛拉。在学校里她是多丽。正式签名时她是多洛雷斯。 可在我的怀里，她永远是洛丽塔。洛丽塔，我的生命之光，我的欲念之火。 我的罪恶，我的灵魂。”
洛丽塔就是这样一个少女，甜美、童真而又充满性感和诱惑。 但洛丽塔风格的服饰实际起源于简化版17-18世纪西方宫廷服饰，设计 灵感来自法国洛可可和英国维多利亚时期对蕾丝的热爱和细节上的执着。 人们说的“洛丽塔”女孩是那些穿着超短裙，化着成熟妆容但又留着少
LOLITA
服装审美
制作：傅xx
LOLITA起源及定义
1976年日本出现世界第一家正式出售LOLITA洋 装的商店。
洛丽塔是个极有象征意义的名字，意指性感少女、恋童等意，取自半
个多世纪前纳博科夫一部名为《洛丽塔》的小说作者在小说中这样描写洛
丽塔： Please add title in here
“在早晨，她就是洛，普普通通的洛，穿一只袜子，身高四尺十寸。穿
【造型】剪裁也力图表达一种清雅的心思
【妆容】自然纯净的妆容，柔和细腻的脸庞才能表现 出公主的高贵和骄傲。
田园洛丽塔(COUNTRY LOLITA)
2020/5/28
又名Kaneko Lolita
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偏向沉实朴素，长裙为主，少使用蕾丝、丝带等 装饰，但布料上会有印花纹的图案。与“古典洛 莉塔”有些相似，但没有“古典洛莉塔”的高贵 感觉。表达出田园般清新可人，邻家女孩的气质， 很少人认识并开始没落，常给人误以为是 Classic Lolita。
LOLITA类别
LOLITA分为三支系
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SWEET LOLITA 一般称为甜系，特点是doll-like look、childish， 是lolita中最受欢迎的分支，也是普通人心目中最神经病的——最鲜艳 的颜色，最夸张的头饰，最蓬的裙子，全身能弄都弄上饰物。这个分支 也是最受日本deco风格影响的。
【面料】粗犷的面料、透明质地、蕾丝
【造型】薄纱散摆短裙、泡泡袖上衣、线条柔美的 套装等。
【妆容】浓烈的深色妆容，如黑色指甲、眼影、唇 色，强调神秘色彩，带有恐怖，悲观，绝望的感觉。
优雅哥特贵族洛丽塔(ELEGANT GOTHIC LOLITA)
传统Ple古as典e 的ad样d 式titl，e i非n 常he接re 近gothic lolita，女王般 的高贵感觉。比gothic lolita更华丽、优雅。 典型代表《蔷薇少女》真红着装造型。 【妆容】双马尾与前刘海、多数是蓝眼 【特征】维多利亚头饰、牧羊手杖(有时为蕾丝弯 杖雨伞)
CLASSIC LOLITA 一般简称为cla系，特点是优雅。有简洁的造型， 温柔的配色，追求的是展现女性高贵优雅的气质。如果不是头饰和裙撑 （穿在外裙里面使裙子达到蓬蓬的效果），大概普通人分不出来。这也 就是为什么一般人接受程度最高的原因。在中国，由于大家对奇装异服 有本能的排斥，因此中国lo娘也最常（有时也是被逼）选择cla系。
女刘海的女生，简单来说就是“少女强穿女郎装”的情况。但是当“洛丽 塔”流传到了日本，日本人就将其当成天真可爱少女的代名词，统一将14 岁以下的女孩称为“洛丽塔代”，而且态度变成“女郎强穿少女装”，即 成熟女人对青涩女孩的向往。因此，洛丽塔服饰已演变为蕾丝、荷叶边、 雪纺、粉嫩色、大花朵、蓬蓬裙、泡泡袖、珠片、刺绣、背带裤、连帽衫、 小塔裙……一切童装元素井喷似的纠集。
“甜美洛莉塔”的分支，它是黑白或全黑的 甜美洛莉塔，虽然它是以黑白、黑色为主， 但在精神上拥有甜美洛莉塔的可爱特征。 注意与以下要介绍的“哥特洛莉塔”区分开。
【特征】黑色的甜美洛莉塔 【妆容】彩妆、淡妆为主
2020/5/28
哥特洛丽塔（GOTHIC LOLITA）
2020/5/28
【特征】黑白服＋深色妆＋亮闪闪的大号银饰 【Ple色as彩e a】d米d t色itl、e i象n h牙er白e 色、黑色为主，以表达一种 神秘好奇的感觉，当然还有芥末黄、墨绿、绛紫都 有这样的效果。
【特征】清新朴素的平民风格
【妆容】淡妆
BB
头饰
发
带
帽
发
贝
箍
雷
帽
草 帽
发圈 发 夹
手、颈部装饰
手
手
套
袖
颈 饰
袜子和鞋子
包包、洋伞
CATALOGUE
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1840RMB
☆BABY,THE STARS SHINE BRIGHT☆
品牌介绍：自从深田恭子与土屋安娜主演的电影《下妻物语》
大热之后才人尽皆知的著名Lolita洋装品牌。因为服装风格属 于最为梦幻华丽的Sweet系，因此BABY通常是初次接触 Lolita世界的少女们最为憧憬的日系品牌。