广告策划 英文
广告行业常用英文
America Association of Advertising 美国／广告代理商协会advertising广告、广告活动advocacy advertising倡导型广告Account Executive客户主管Account planning客户策划Account Services客户部Advertise广告主Advertising Department企业广告部agency广告代理商Art Director美术指导bid[bid]广告竞标告puffery吹捧式的广告qualitative定性的quantitative定量的retail advertising零售商广告Sister agency同属同-集团的广告公司supplier制作公司Traffic Department流程协调部Brainstorming头脑风暴法Campaign广告攻势Commercial影视广告片coupon赠券、折价券business-to-business advertising(B2B a logo品牌标识dvertising)B2B广告brand image品牌映象capitalism资本本主义，资本运营commercial advertising商业广告communication process传播过程comparative advertising比较广告consumer advertising消费品广告consumerism消费模式client客户Copywriter广告撰告人Creative Department创作部Creative Director创意总监deceptive advertising虚假广告design设汁稿end-user最终用户、实际使用者industrial advertising工业广告institutional advertising社团机构广告Management Supervisor管理监督Market share市场占有率national advertising全国性广告noncommercial advertising非商业广告pitch提案professional advertising业服务型广告public service advertising(PSA)公益广magazine杂志media budge媒体预算media mix媒体组合medium媒体(指某个媒体)metropolitan大都会的outdoor户外媒体promotion推广用品public relations(PR．)公共关系radio广播媒体Situation Analysis背景分析Slogan广告口号Television program电视节目Drive-time交通高峰时间So big做大Numbers数据Yeah是的(对啦)A priori先验估汁(演绎法)A posteriori实测值(归纳法)debranding品牌屏蔽测试depth Interview深度访谈desk research案头调研dichotomous question两分问题double-barreled question两难问题double-blind双盲测试(指实验组和对照组)fatigue bias疲劳偏差fieldwork现场调查focus group焦点小组interview访谈market research市场调查mystery shopping以购物为掩护的调查observation观察panel重复凋查样本群participant参与者population总人口，总体sample抽样误差skew歪曲survey调查tabulation统计制表boil down to归结为hard-and-fast明确易懂pretty much大致上community relation社区关系competitor竞争者、对于content integration软性广告cost effective广告成本效益creative创意government relations政府关系grass roots marketing贴身式营销industry行业strategy策略、策划target audience目标受众digital数字化co-marketing联袂营销conference会议consulting咨询corporate identity企业识别culture-specific文化(民族)特性demographic marketing人口统汁特征营销direct mail(DM)直邮广告direct marketing直销event planning活动策划exhibition stand展台integrated branding整合品牌传播internal corporate communications企业内部沟通investor relations股东关系nontraditional非传统的packaging包装product placement产品涉入promotion活动psychographic心理统汁的retail零售retail space零售市场区域sales promotion促销活动integrated marketing communication整合sponsorship赞助营销传播litigation起沂，诉讼markets市场组合media service媒介代理merger企业合并online advertising在线广告point-of-purchase（pop）焦点广告position定位print平面广告媒体publics公众群体strategic philanthropy策略性公益事业trade channels业务渠道vertical publications行业刊物viral marketing传染式营销best face forward展现最佳面貌speak with One voice统一传播口径the edge优势Billboard广告路牌Blow in card报刊广告插页Bulldog edition报纸的早发版Car card[ka：ka：d]车厢广告Counter advertising异议式、对抗式广告Display advertisement陈列式广告Electric spectacular霓虹灯广告Free-standing insert非装订广告插页House organ企业专刊(杂志)Insert广告插页Island display(超市内)堆头式陈列mail-order advertising邮购广告network电(视)台网out-of-home advertising家外媒体painted bulletin手绘广告牌panel广告牌pass-along reader传阅读者poster panel用印刷画面拼贴的广告牌shelf screamers货架插件广告物supplementary media辅助媒体(非大众传媒) vehicle广告载体count out清点，算出make it through the day过一整天pass．．．off to把……给出pass-along reader传阅读者poster panel用印刷四画面拼贴的广告牌shelf screamers货架插件广告物supplementary media辅助媒体vehicle广告载体count to清点，算出make it through the day过一整天pass．．．off to把……给出ad planning广告策划admen广告人appeal诉求consumer behavior消费者行为copy platform文案大纲creative stratgy创意策略DAGMAR广告效果评估体系Day part时段Decay constant衰退常数infomercial电视直销节日market profile市场状况market segmentation市场细分persuasion process劝服过程primary demand advertising品类诉求广告product-related segmentation产品消费量细分seasonality季节性selective demand advising选样性诉求(品牌)广告soft sell软销，感受型广告strategic planning战略策划teaser campaign悬念式(调味)广告攻势rule-of thumb经验法则brand manager品牌经理corporate advising企业广告family brand多品类品牌generic brand非名牌(产品)green advertising绿色策略式广告image advertising形象广告line产品系列name-brand名牌national brand全国性品牌parity同等private brand零售商自有品牌product different产品差异product management品牌管理product positioning产品定位reference group参照组tagline(广告)行动口号top-the-line顶级的trade character吉祥物hierarchy-of-effect theory效果层级理论utility好处，用途really do something with确实能用它做些fringe time非黄金时段文章zccumulation受众数(特定周期内) audience duplication重复受众brand development index品牌成长指数category development index(CDI)销量成长指数coverage覆盖率，覆盖范围cumulative coverage累计（总）覆盖率exposure告显露次数frequency广告频次gross audience受众总量gross impression总印象gross rating points总收视点loyalty index忠诚度mags杂志(简写)holding power节目(频道)凝聚力holdover audience既有观众inherited audience既有观众open end节日提示语广告时段piggyback同一客户广告连播prime time黄金时报pulsing栏栅式(或间隔式)排期roadblock拦路广告run-of-schedule(ROS)非指定时段staggered schedule交错排期wave scheduling波浪式排期wear out广告磨损ln lieu Of代替buried position被淹没的广告位column inch栏／英寸(报纸广告单位) double truck双页／，告(跨页)media concentration theory媒体集合理论facing一个广告牌(户外媒体单位)media dominance theory媒介优势理论media plan媒体计划net unduplicated audience受众participation参与program delivery rate节目到达率reach到达turnover受众流失overall全部的rerunning numbers复核---的数据archetype标准受众，原型availability空余时段back-to-back广告连播chain break节目提示标板circulation发行量continuity持续型排期continuous advertising持续型广告fresh新颖的franchised position专用广告位置insertion平面媒体广告次数insertion order广告版位定购island position独立广告版位lifestyle segmentation生活形态细分local advertising地方性广告make good补偿广告media buy媒体购买media buying service媒体购买代理narrow casting小范围播放(窄播) preferred position首选广告版位readership读者人数representative媒体销售代表run-of-press随意安置的广告版位split run分版刊登spread[spred]杂志跨页rate card广告市价combination套装广告价controlled circulation定向发行量cost per point(CPP)每收视点成本cost per thousand(CPM)每千人成本earn rate媒体折扣价flat rate统一价格grid card电波广告刊例guaranteed circulation承诺发行量horizontal publication横向出版Action Plan行动方案Add Value附加价值Ads（Advertisement）广告Advertorial付费软文Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍AE（Account Executive）客户代表、客户主BTL(Below the Line)线下活动任Agency代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement公告Annual Report年报AP(Asia-Pacific)亚太区AR List任务清单ATL(Above the Line)线上活动Attachment附件Audience Awareness公众认知度Auto Industry汽车行业Awareness认知Background Analysis背景分析Background material背景材料Benchmark测试基准BI(Behavior Identity)企业行为识别系统Bidding竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略BU（Business Unit）业务部门Bulletin公告栏Bundle附赠品Business E-Mail商务电邮Business Model商业计划Business Philosophy经营哲学Business Strategy经营战略Campaign公关或营销活动Career Development职业发展Career Planning职业计划Case study案例研究Category类别Celebration庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel渠道Chart幻灯片中的页面China Golden Awards For Excellence in P ublic Relations中国最佳公共关系案例大赛China International Public Relations Co ngress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relat Consultant顾问ions Association）中国国际公共关系协会Consumer Buying Process顾客购买过程CIS（Corporate Identity Sysetm）企业形Consumer Database顾客数据象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics职业道德Communication Model传播模式Communications Kit新闻夹Communications Management传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person联系人Continuous Education继续教育Controlling Phase控制阶段Coordination Communicating协调沟通Copywriter文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video宣传片Cost Control成本控制Cost Management成本管理Creative&Design创意设计Credential公司或个人简介Crisis Control危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration现场布置（装饰）Demand GenerationDemo Booth产品演示台Diagnosis诊断Distributor分销商DM（Direct mailing）直邮Domain Name Registration域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession职业道德Event Management事件管理Event Planning事件策划Event事件、活动Executing Phase执行阶段Execution执行Executive President执行总裁Fact Sheet资料（数字或其他材料）FAQ常见问题问答Fashion Business时尚产业Feature article深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer宣传单页Follow-up跟进Forum论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR政府公关Government Relations政府关系Govt（Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR医院公关Human Resource Management人力资源管理IMC(Integrated Marketing Communication s)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR内部公关International PR国际公关Internet Communications网络传播Internet Media Communications网媒传播Interpersonal Communications人际传播Interpreter翻译Interview专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations As sociation）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV（Individual Software Vendor）独立软件开发商Key Media关键媒体Key Messages关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（Large Account）大客户LE（Large Enterprise）大客户Leadership领导者Legal Duty法律义务Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Life Cycle of the Products产品生命周期Meeting Minutes会议记录Lobby游说Logo标识Long Term Program长期项目Lucky Draw抽奖Merchandise促销物品Methodology方法论MI(Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Marcomm（Marketing Communications）营销Mindshare品牌影响力份额传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy市场营销战略Marketshare市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage媒体覆盖率Media Director媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Miscellaneous杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Profession al Qualification国家公共关系职业资格标准NC（North China）华北NE（Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR非营利机构公关Norms of Excellent PR Management卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering服务内容On Site现场Online Advertisement线上广告Online Communications线上传播Online Marketing Communications线上营销传播Online media网络媒体Online Roadshow网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing外包OV（One Voice）一个声音Photo Library图片库Planning Phase策划阶段Polish文案润色POP(Point Of Purchase Advertising)导购点广告Positioning定位Post Event善后工作Poster海报Postmortem会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr公共关系总监PR Evaluation公关评估PR Event公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor公共关系主管Pre Event前期工作Pre-evaluation预评估Preface前言Presentation演示、陈述President总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority优先的Procurement Management预警管理Product Test产品评测Profession Responsibility职业义务Professional Association专业协会Professional Certification职业认证Professional Consultant专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of Ameri ca）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Reputation Management声誉管理Research Tools研究工具Reseller经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question不友好的问题SOV（Share of Voice）Speaking with One Voice用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Success Story成功故事Supplier供应商Synopsis概要总结Target Audience目标受众Task Marketing任务营销TBD（To be Detail）需更详细信息Team小组、团队Technical Article技术文章SAE（Senior Account Executive）高级客户Theme主题代表、高级客户主任Time Sheet时间管理表SAM（Senior Account Manager）高级客户经Two-way Asymmetry双向非平衡模式理SB（Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs&Gifts纪念品和礼品Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor供应商Venue会议地点Vertical media行业媒体VI(Visual Identity)视觉识别VIP Speech讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare曝光信息份额VP（Vice President）副总裁VSB（Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide全球。
广告策划英语
广告策划英语1. IntroductionIn today’s fast-paced and competitive business environment, effective advertisement planning plays a crucial role in the success of any marketing campaign. A well-executed advertisement can capture the attention of potential customers, communicate the brand message, and ultimately drive sales. In this document, we will explore the key concepts and strategies involved in advertising planning, with a focus on the English language.2. Target Audience AnalysisBefore developing an advertising campaign, it is essential to conduct a thorough analysis of the target audience. Understanding the demographics, preferences, and behavior of the target market allows advertisers to tailor their messages effectively. In English-speaking markets, this analysis involves studying the language proficiency, cultural nuances, and communication styles of the target audience.3. Brand PositioningBrand positioning refers to how a product or service is perceived in the minds of consumers relative to its competitors. Advertisements play a vital role in establishing and reinforcing brand positioning. When planning an English-language advertisement, it is crucial to consider the unique selling points of the brand and articulate them in a compelling and persuasive manner. The language used should reflect the brand’s values and resonate with the target audience.4. Message DevelopmentCrafting a persuasive and impactful message is a fundamental aspect of advertisement planning. In English-language advertisements, the message should not only be clear and concise but also engaging and memorable. The choice of words, tone, and style should align with the brand image and appeal to the emotions and aspirations of the target audience. Language techniques such as alliteration, puns, and rhetorical devices can be employed to create a lasting impression.5. Media SelectionOnce the advertisement message is developed, the next step is to select the appropriate media channels to reach the target audience effectively. In English-speaking markets, various media options are available, including television, radio, print, and digital platforms. Each medium has its advantages and disadvantages, and careful consideration should be given to factors such as reach, cost, and target audience preferences.6. Creative ExecutionThe creative execution of an advertisement refers to the visual and audio elements that bring the message to life. In English-language advertisements, attention should be given to the use of typography, colors, imagery, and music to create a cohesive and impactful visual identity. The visual elements should complement the message and enhance its effectiveness in capturing the audience’s attention and conveying the desired brand image.7. Evaluation and OptimizationAfter launching an advertisement campaign, it is essential to evaluate its performance and optimize future strategies. Various metrics can be used to measure the effectiveness of English-language advertisements, such as reach, engagement, and conversion rates. By analyzing the data and feedback, advertisers can identify strengths and weaknesses, and make informed decisions to improve future campaigns.8. ConclusionEffective advertisement planning in the English language requires a deep understanding of the target audience, brand positioning, message development, media selection, creative execution, and continuous evaluation. By following these key steps and leveraging the power of language, advertisers can create compelling and persuasive campaigns that resonate with the target audience and drive business growth.Note: This document is intended to provide a general overview of advertising planning in the English language and does not promote or endorse any specific products or services.。
广告营销策划方案模板英文怎么写
广告营销策划方案模板英文怎么写Section 1: Executive Summary1.1 Introduction- Provide a brief overview of the company and its current marketing efforts.- State the objective of the proposal.1.2 Key Objectives- Clearly define the specific objectives to be achieved through the advertising and marketing strategy.- Include measurable targets and key performance indicators (KPIs).1.3 Target Audience- Identify the target audience(s) for the advertising and marketing campaign.- Provide demographic information and key characteristics of the target audience.1.4 Competitive Analysis- Conduct a thorough analysis of the company's competitors in the market.- Identify their marketing strategies and positioning.- Highlight any opportunities or threats that can be capitalized on or mitigated.1.5 Budget- Provide a detailed budget breakdown, including estimated costs for each advertising and marketing initiative.- Consider the allocated budget in relation to the objectives and potential ROI.Section 2: Situation Analysis2.1 Market Analysis- Assess the current market conditions and trends that impact the company's industry.- Identify any emerging opportunities or challenges.2.2 Internal Analysis- Evaluate the company's internal strengths and weaknesses in relation to the marketing efforts.- Identify any unique selling propositions that can be leveraged in the campaign.2.3 Consumer Behavior Analysis- Conduct market research to understand the buying behavior and preferences of the target audience.- Use the insights to tailor the messaging and positioning of the advertising campaign.2.4 SWOT Analysis- Conduct a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. - Summarize the findings and highlight the key factors that will inform the advertising and marketing strategy.Section 3: Advertising and Marketing Strategy3.1 Brand Positioning- Define the brand positioning statement and how it differentiates the company from competitors.- Develop a compelling brand story that resonates with the target audience.3.2 Key Messages- Identify key messages that will be emphasized throughout the campaign.- Ensure the messages are aligned with the brand positioning and target audience's needs.3.3 Creative Concepts- Develop creative ideas, visuals, and themes for the advertising campaign.- Consider various mediums such as print, digital, social media, and outdoor advertising. 3.4 Media Planning- Determine the most effective media channels to reach the target audience.- Allocate the budget across different media platforms.- Develop a media plan that includes advertising placements and scheduling.3.5 Digital Marketing Strategy- Outline the digital marketing initiatives to be implemented, such as social media marketing, search engine optimization (SEO), content marketing, and email marketing.- Specify the goals and processes for each digital marketing tactic.3.6 Public Relations Strategy- Identify opportunities for media coverage, press releases, and partnerships.- Develop a plan to enhance the company's public image and brand reputation.3.7 Promotions and Sponsorships- Identify potential promotions, discounts, or giveaways to attract and retain customers. - Assess opportunities for brand sponsorships or partnerships with relevant organizations. Section 4: Implementation Plan4.1 Timeline- Develop a detailed timeline that includes key milestones, deadlines, and deliverables.- Assign responsibilities to team members or external agencies.4.2 Execution Channels- Identify the necessary resources, team members, and tools required to execute the advertising and marketing strategy.- Develop a plan to monitor and measure the effectiveness of each channel.Section 5: Evaluation and Monitoring5.1 Key Performance Indicators (KPIs)- Define the KPIs that will be used to track the success of the advertising and marketing strategy.- Ensure the KPIs are specific, measurable, attainable, relevant, and time-bound (SMART).5.2 Analytics and Reporting- Determine the data collection methods and tools that will be used to measure campaign performance.- Develop a reporting structure and schedule to share progress with stakeholders. Section 6: Conclusion6.1 Summary- Recap the key points of the proposal, including objectives, target audience, and planned advertising and marketing initiatives.6.2 Recommendations- Provide any additional recommendations or adjustments to the proposed strategy.- Emphasize the potential benefits and ROI for the company.6.3 Next Steps- Outline the next steps required to implement the advertising and marketing strategy.- Include any necessary approvals, contracts, or resources needed.Note: The above template is a guide, and you may need to tailor it to suit your specific business requirements and industry. The length of the proposal may vary depending on the amount of detail provided for each section.。
和advertising有关的单词
和advertising有关的单词：1.Advertising广告广告活动2.Ads 广告物3.Account Executive 客户主管4.account 客户项目5.account planning 客户策划6.Account Services 客户部7.account service 客户服务8.Art Director美术指导9.advertising campaign 广告活动10.advertising agency 广告代理商11.4A ( American association of advertising agencies) 美国广告代理商协会12.above-the-line advertising 线上广告.广告代理商能从媒介获得代理费的广告13.regulatory matters广告规章和法规14.agency profit management利润管理15.advertising department 广告部16.airport advertising 机场广告17.Appeal 诉求18.area sampling 区域抽样19.Audience 受众.接受广告的公众,也就是广告的对象20.audience composition 受众构成21.audience share 受众份额22.audio-visual advertising 视听广告23.Audit Bureau of Circulation 销数审计局.1914年始创于美国（简称ABC）24.Animation 动画25.advertising letter 或sales letter广告函。
4A广告公司中常用英语词汇
4A广告公司中常用英语词汇在4A广告公司中，有许多常用的英语词汇被广告人士频繁使用。
这些术语和短语被用来描述广告相关的活动、策略和过程。
在以下文章中，我们将介绍一些常见的英语词汇，这些词汇在4A广告公司中被广泛使用。
1. Creative（创意）: 这个术语指的是广告公司所提供的创造性、独特且有吸引力的广告理念和设计。
创意是广告活动的核心，能够产生积极的影响和效果。
2. Campaign（广告活动）: 广告活动是指公司为了达到特定目标而策划、设计和执行的一系列广告相关措施。
广告活动通常包括一系列的广告媒体和渠道，如电视广告、平面广告、户外广告等。
3. Target audience（目标受众）: 目标受众是指广告活动中所针对的特定群体或客户。
在广告策划过程中，了解目标受众的兴趣、需求和行为是至关重要的。
4. Brand positioning（品牌定位）: 品牌定位是指广告活动中所采用的一种策略，以便建立和维护品牌在目标受众中的独特地位。
品牌定位可以通过强调品牌的核心价值观、优势和不同之处来实现。
5. Marketing strategy（营销策略）: 营销策略是广告公司为了推动产品或服务销售而采取的一系列措施。
这些措施包括市场调研、市场定位、产品定价、渠道选择、推销和宣传等。
6. Media planning（媒体策划）: 媒体策划是广告公司中一个重要的职能，负责确定广告活动的最佳媒体和广告渠道。
媒体策划师分析目标受众、市场趋势和媒体数据，以帮助客户选择最有效和最具成本效益的媒体渠道。
7. ROI（Return on Investment）: 资本回报率是衡量广告活动成功的指标之一。
ROI指的是广告投资带来的回报与投入成本之间的比率。
广告公司会根据ROI来评估广告活动的有效性和效果。
8. KPI（Key Performance Indicators）: 关键绩效指标是广告公司用来衡量广告活动效果的重要指标。
传媒与广告英语词汇大全
传媒与广告英语词汇大全传媒（Media）广告（Advertising）数字媒体（Digital Media）媒体策划（Media Planning）媒体购买（Media Buying）大众传媒（Mass Media）新媒体（New Media）传媒经济学（Media Economics）传媒伦理（Media Ethics）传媒研究（Media Studies）传媒产业（Media Industry）传媒学（Media Science）互动传媒（Interactive Media）媒介效果（Media Effect）传媒监管（Media Regulation）传媒传播（Media Communication）信息传播（Information Transmission）传媒科技（Media Technology）传媒趋势（Media Trend）广告业务（Advertising Business）广告策略（Advertising Strategy）广告创意（Advertising Creativity）广告代理（Advertising Agency）广告公司（Advertising Company）广告宣传（Advertising Promotion）广告投放（Advertising Placement）广告预算（Advertising Budget）广告效果（Advertising Effect）品牌广告（Brand Advertising）电视广告（Television Advertising）广播广告（Radio Advertising）印刷广告（Print Advertising）户外广告（Outdoor Advertising）互联网广告（Internet Advertising）社交媒体广告（Social Media Advertising）市场营销（Marketing）市场调研（Market Research）市场定位（Market Positioning）市场份额（Market Share）市场竞争（Market Competition）目标市场（Target Market）消费者行为（Consumer Behavior）品牌意识（Brand Awareness）市场推广（Marketing Promotion）营销策略（Marketing Strategy）营销推广（Marketing Campaign）市场营销经理（Marketing Manager）广告推广经理（Advertising Manager）传媒专业（Media Major）广告设计师（Advertising Designer）传媒工作者（Media Practitioner）广告教育（Advertising Education）媒体监测（Media Monitoring）广告投资（Advertising Investment）传媒创新（Media Innovation）广告媒体（Advertising Medium）传媒渠道（Media Channel）传媒咨询（Media Consulting）广告传媒（Advertising Media）传媒法规（Media Regulations）媒体行业（Media Sector）传媒职业（Media Career）传媒管理（Media Management）广告展览（Advertising Exhibition）广告效果评估（Advertising Evaluation）传媒招聘（Media Recruitment）媒体素养（Media Literacy）广告宣传片（Advertising Commercial）传媒发展（Media Development）传媒传播学（Media Communication）广告文案（Advertising Copy）传媒道德（Media Ethics）广告标语（Advertising Slogan）传媒交流（Media Exchange）广告费用（Advertising Costs）传媒课程（Media Courses）广告排名（Advertising Ranking）传媒市场（Media Market）广告媒体投放（Advertising Media Placement）传媒商务（Media Business）广告投放时间（Advertising Schedule）传媒专业学位（Media Professional Degree）广告宣传活动（Advertising Campaign）传媒领域（Media Field）广告传媒行业发展（Advertising and Media Industry Development）总结：以上是传媒与广告英语词汇的大全，涵盖了传媒和广告领域的相关术语和名词。
Advertisement广告专业术语_中英文)
广告专业术语-中英文AAAA America Association of Advertising 美国／广告代理商协会advertising 广告、广告活动advocacy advertising 倡导型广告Account Executive 客户主管Account planning 客户策划Account Services 客户部Advertise 广告主Advertising Department 企业广告部agency 广告代理商Art Director 美术指导Assistant Partner 董事助理bid [bid] 广告竞标business-to-business advertising (B2B advertising) B2B广告brand image 品牌映象capitalism 资本本主义，资本运营commercial advertising 商业广告communication process 传播过程comparative advertising 比较广告consumer advertising 消费品广告consumerism 消费模式customer 顾客Chief Executive Officer(CEO) 首席执行长官Chief Financial Officer(CFO ) 首席财务官client 客户Copywriter 广告撰告人Creative Department 创作部Creative Director 创意总监deceptive advertising 虚假广告department 部门design 设汁稿data 数据director 主管end-user 最终用户、实际使用者industrial advertising 工业广告institutional advertising 社团机构广告Management Supervisor 管理监督Market share 市场占有率Marketing 营销Media Department 媒介部media planning 媒体策划media 媒介national advertising 全国性广告noncommercial advertising 非商业广告pitch 提案professional advertising 业服务型广告public service advertising(PSA) 公益广告puffery 吹捧式的广告qualitative 定性的quantitative 定量的Research Department 调查部retail advertising 零售商广告Sister agency 同属同-集团的广告公司supplier 制作公司Traffic Department 流程协调部Brainstorming 头脑风暴法Campaign 广告攻势Commercial 影视广告片coupon 赠券、折价券logo 品牌标识magazine 杂志media budge 媒体预算media mix 媒体组合medium 媒体(指某个媒体)metropolitan 大都会的outdoor 户外媒体promotion 推广用品public relations(PR．) 公共关系radio 广播媒体Situation Analysis 背景分析Slogan 广告口号Television program 电视节目Website [websait] 主页，网站Drive-time 交通高峰时间So big 做大Numbers 数据Yeah 是的(对啦)A priori 先验估汁(演绎法)A posteriori 实测值(归纳法)Code 编号debranding 品牌屏蔽测试depth Interview 深度访谈desk research 案头调研dichotomous question 两分问题double-barreled question 两难问题double-blind 双盲测试(指实验组和对照组) fatigue bias 疲劳偏差fieldwork 现场调查focus group 焦点小组interview 访谈market research 市场调查mystery shopping 以购物为掩护的调查observation 观察panel 重复凋查样本群participant 参与者population 总人口，总体sample 抽样误差skew 歪曲survey 调查tabulation 统计制表boil down to 归结为hard-and-fast 明确易懂pretty much 大致上analysis 分析community relation 社区关系competitor 竞争者、对于content integration 软性广告cost effective 广告成本效益creative 创意government relations 政府关系grass roots marketing 贴身式营销industry 行业integrated marketing communication 整合营销传播litigation 起沂，诉讼markets 市场组合media service 媒介代理merger 企业合并online advertising 在线广告point-of-purchase （pop）焦点广告position 定位print 平面广告媒体publics 公众群体strategic philanthropy 策略性公益事业strategy 策略、策划target audience 目标受众web design 网站设计digital 数字化co-marketing 联袂营销conference 会议consulting 咨询corporate identity 企业识别culture-specific 文化(民族)特性demographic marketing 人口统汁特征营销direct mail(DM) 直邮广告direct marketing 直销event planning 活动策划exhibition stand 展台integrated branding 整合品牌传播internal corporate communications 企业内部沟通investor relations 股东关系nontraditional 非传统的packaging 包装product placement 产品涉入promotion 活动psychographic 心理统汁的retail 零售retail space 零售市场区域sales promotion 促销活动sponsorship 赞助trade channels 业务渠道vertical publications 行业刊物viral marketing 传染式营销best face forward 展现最佳面貌speak with One voice 统一传播口径the edge 优势top to bottom 自上而下Billboard 广告路牌Blow in card 报刊广告插页Bulldog edition 报纸的早发版Car card [ka：ka：d] 车厢广告Counter advertising 异议式、对抗式广告Display advertisement 陈列式广告Electric spectacular 霓虹灯广告Free-standing insert 非装订广告插页House organ 企业专刊(杂志)Insert 广告插页Island display(超市内)堆头式陈列mail-order advertising 邮购广告network 电(视)台网out-of-home advertising 家外媒体painted bulletin 手绘广告牌panel 广告牌pass-along reader 传阅读者poster panel 用印刷画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体(非大众传媒) vehicle 广告载体count out 清点，算出make it through the day 过一整天pass．．．off to 把……给出pass-along reader 传阅读者poster panel 用印刷四画面拼贴的广告牌shelf screamers 货架插件广告物supplementary media 辅助媒体vehicle 广告载体count to 清点，算出make it through the day 过一整天pass．．．off to 把……给出ad planning 广告策划admen 广告人appeal 诉求consumer behavior 消费者行为copy platform 文案大纲creative stratgy 创意策略DAGMAR 广告效果评估体系Day part 时段Decay constant 衰退常数hierarchy-of-effect theory 效果层级理论infomercial 电视直销节日market profile 市场状况market segmentation 市场细分persuasion process 劝服过程primary demand advertising 品类诉求广告product-related segmentation 产品消费量细分seasonality 季节性selective demand advising 选样性诉求(品牌)广告soft sell 软销，感受型广告strategic planning 战略策划teaser campaign 悬念式(调味)广告攻势rule-of thumb 经验法则brand manager 品牌经理corporate advising 企业广告family brand 多品类品牌generic brand 非名牌(产品)green advertising 绿色策略式广告image advertising 形象广告line 产品系列name-brand 名牌national brand 全国性品牌parity 同等private brand 零售商自有品牌product different 产品差异product management品牌管理product positioning 产品定位reference group 参照组tagline (广告)行动口号top -the -line 顶级的trade character 吉祥物utility 好处，用途really do something with 确实能用它做些文章zccumulation 受众数(特定周期内)audience duplication 重复受众brand development index 品牌成长指数category development index(CDI) 销量成长指数coverage 覆盖率，覆盖范围cumulative coverage 累计（总）覆盖率exposure 告显露次数frequency 广告频次gross audience 受众总量gross impression 总印象gross rating points 总收视点loyalty index 忠诚度mags 杂志(简写)media concentration theory 媒体集合理论media dominance theory 媒介优势理论media plan 媒体计划net unduplicated audience 受众participation 参与program delivery rate 节目到达率reach 到达turnover 受众流失overall 全部的rerunning numbers 复核---的数据archetype 标准受众，原型availability 空余时段back- to-back 广告连播chain break 节目提示标板circulation 发行量continuity 持续型排期continuous advertising 持续型广告fresh 新颖的fringe time 非黄金时段holding power 节目(频道)凝聚力holdover audience 既有观众inherited audience 既有观众open end 节日提示语广告时段piggyback 同一客户广告连播prime time 黄金时报pulsing 栏栅式(或间隔式)排期roadblock 拦路广告run-of-schedule(ROS) 非指定时段staggered schedule 交错排期wave scheduling 波浪式排期wear out 广告磨损ln lieu Of 代替buried position 被淹没的广告位column inch 栏／英寸(报纸广告单位) double truck 双页／，告(跨页) facing 一个广告牌(户外媒体单位) franchised position 专用广告位置insertion 平面媒体广告次数insertion order 广告版位定购island position 独立广告版位lifestyle segmentation 生活形态细分local advertising 地方性广告make good 补偿广告media buy 媒体购买media buying service 媒体购买代理narrow casting 小范围播放(窄播) preferred position 首选广告版位readership 读者人数representative 媒体销售代表run-of-press 随意安置的广告版位split run 分版刊登spread[spred] 杂志跨页card rate 广告市价combination 套装广告价controlled circulation 定向发行量cost per point(CPP) 每收视点成本cost per thousand(CPM) 每千人成本earn rate 媒体折扣价flat rate 统一价格grid card 电波广告刊例guaranteed circulation 承诺发行量horizontal publication 横向出版物AA（Account Assistant）客户助理Action Plan 行动方案AD（Account Director）客户总监Add Value 附加价值Ads（Advertisement）广告Advertorial付费软文AE（Account Executive）客户代表、客户主任Agency 代理商AM（Account Manager）客户经理Analysis Tools分析工具Announcement 公告Annual Report年报AP (Asia-Pacific) 亚太区AR List 任务清单ATL (Above the Line) 线上活动Attachment附件Audience Awareness公众认知度Auto Industry 汽车行业Awareness 认知Background Analysis 背景分析Background material 背景材料Benchmark测试基准BI (Behavior Identity)企业行为识别系统Bidding 竞标Bio个人简历Boilerplate公司简介（附在新闻稿后面的关于该公司的简短介绍）Brand Communications Strategy品牌传播战略Brand Loyalty品牌忠诚度Brand Management Commission品牌管理委员会Brand Management Consulting Firm品牌管理顾问公司Brand Management品牌管理Brand Planning/Designing品牌策划/设计Brand Positioning Survey品牌定位调查Brand Positioning 品牌定位Brand Promotion品牌推广Branding Strategy品牌战略Briefing Kit资料包Briefing情况介绍BTL (Below the Line) 线下活动BU （Business Unit）业务部门Bulletin公告栏Bundle 附赠品Business E-Mail 商务电邮Business Model商业计划Business Philosophy 经营哲学Business Strategy 经营战略Campaign 公关或营销活动Career Development 职业发展Career Planning职业计划Case study案例研究Category 类别Celebration 庆典活动CEO Reputation Management CEO声誉管理CEO's Arrangement CEO接待Channel 渠道Chart 幻灯片中的页面China Golden Awards For Excellence in Public Relations中国最佳公共关系案例大赛China International Public Relations Congress中国国际公共关系大会CI（Corporate Identity）企业形象CIPRA（China International Public Relations Association）中国国际公共关系协会CIS （Corporate Identity Sysetm）企业形象识别系统Client Database Management客户数据管理Client Oriented Strategy客户导向战略Client Relations Development System客户关系开发系统Client Relations Evaluation System客户管理评价系统Client Relations Maintenance System客户关系维护系统Client Relations Management System客户关系管理系统Client Relations Management客户管理管理Client Relations Precaution System客户管理预警系统Client Relations Supporting System客户管理支持系统Client Relations客户关系Client Satisfaction Management客户满意度管理Clipping Report剪报报告Closing Phase结束阶段Code of Conduct行为准则Code of Ethics 职业道德Communication Model 传播模式Communications Kit新闻夹Communications Management 传播管理Communications Regions传播地域Communications Strategy传播战略Community Relations社区关系Competitor竞争对手Confidential 保密的、机密的Confidential Items保密条款Consecutive Interpretation交互式翻译Consultant顾问Consumer Buying Process 顾客购买过程Consumer Database顾客数据Consumer Orientation消费者导向Consumers/Dealers Assembly用户/经销商大会Contact Person 联系人Continuous Education继续教育Controlling Phase 控制阶段Coordination Communicating协调沟通Copywriter 文案Copywriting公关文案Core Competitiveness核心竞争力Core Media核心媒体Corporate Affairs企业事务Corporate Image企业形象Corporate Profile公司简介Corporate Reputation企业声誉Corporate Video 宣传片Cost Control成本控制Cost Management成本管理Creative & Design创意设计Credential公司或个人简介Crisis Control 危机控制Crisis Management Office危机管理办公室Crisis Management Planning危机管理策划Crisis Management Team危机管理小组Crisis Management危机管理Crisis Research危机研究Crisis Statement危机声明Customer testimonial客户证言Datasheet宣传页Decoration 现场布置（装饰）Demand GenerationDemo Booth 产品演示台Diagnosis诊断Director总监Distributor 分销商DM （Direct mailing ）直邮Domain Name Registration 域名注册Donation捐赠EC（East China)华东Editorial Calendar媒体刊登计划Effective Communications有效传播Employee Compensation员工薪酬Employee Relations员工关系Environment Analysis环境分析Environment Issues环境问题Ethics of the Profession 职业道德Event Management事件管理Event Planning 事件策划Event事件、活动Executing Phase 执行阶段Execution 执行Executive President 执行总裁Fact Sheet资料（数字或其他材料）FAQ 常见问题问答Fashion Business时尚产业Feature article 深度文章Feature文章类型中的通讯Finance Management财务管理Financial Communications财经传播Flyer 宣传单页Follow-up跟进Forum 论坛GCG（Grand China）大中国区Glossary词汇表Government Affairs政府事务Government PR 政府公关Government Relations政府关系Govt （Government）政府Graphics图形文件Greetings问候语Health Care医疗保健High Tech高科技Hospital PR 医院公关Human Resource Management人力资源管理IMC (Integrated Marketing Communications)整合营传播Implementation实施Incentive Plan激励计划Industry Participation行业参与Initiating Phase 初始阶段INPUTS Evaluation Tools输入级评估工具Integration Management整合管理Interactive PR 网上互动公关Internal Magazine内部期刊Internal Communications System内部传播系统Internal Communications内部传播Internal Film内部电影Internal PR 内部公关International PR国际公关Internet Communications网络传播Internet Media Communications 网媒传播Interpersonal Communications人际传播Interpreter翻译Interview 专访或面试Introduction Lantern宣传幻灯Investor Relations投资者关系Invitation Letter 邀请IPR（Institute of Public Relations）英国公共关系协会IPRA（International Public Relations Association）国际公共关系协会Issue Diagnosis问题诊断Issues Management问题管理ISV （Individual Software Vendor）独立软件开发商Job Evaluation绩效考核Journalist记者Key Media关键媒体Key Messages 关键信息Keynote Speaker主题演讲人Keynote Speech主题演讲LA（ Large Account）大客户LE （Large Enterprise）大客户Leadership 领导者Legal Duty法律义务Life Cycle of the Products 产品生命周期Lobby游说Logo标识Long Term Program长期项目Lucky Draw 抽奖Marcomm（Marketing Communications）营销传播Market Analysis Report市场分析报告Marketing Communications Mix营销传播组合Marketing Communications营销传播Marketing Strategy 市场营销战略Marketshare 市场份额Mass Media大众媒体MB（Medium business）中客户MC（Master of Ceremonies）主持人MC（Middle China）华中MD（Managing Director）董事总经理、执行董事Media Assistant媒介助理Media Analysis媒体分析Media Communications Strategy媒体传播战略Media Communications媒体传播Media Coverage 媒体覆盖率Media Director 媒介总监Media Executive媒介代表、媒介主任Media Inquiry媒体垂询Media Kit媒体资料包Media List媒体名单Media Manager媒介经理Media Monitor媒体监测Media Relations媒介关系Media Research媒体研究Media Tour媒体拜访或媒体外出巡游Media媒体Meeting Agenda会议议程Meeting Minutes 会议记录Merchandise促销物品Methodology方法论MI (Mind Identity)企业理念识别MI（Media Index)企业媒体声望指数Mindshare 品牌影响力份额Miscellaneous 杂费Monthly Report月报Multifunctional Task Force多职能任务小组National Standards of the PR Professional Qualification国家公共关系职业资格标准NC（North China）华北NE （Northeast China）东北Negative Report负面报道New Product Launch新产品发布News Clipping新闻剪报News Release新闻发布Newsletter通讯No-profit PR 非营利机构公关Norms of Excellent PR Management 卓越公共关系管理标准NW（Northwest China）西北Objective Diagnosis目标诊断Offering 服务内容On Site现场Online Advertisement 线上广告Online Communications线上传播Online Marketing Communications 线上营销传播Online media网络媒体Online Roadshow 网上路演Online Survey网上调查OOP（Out-of-Pocket）杂费、日常工作发生的成本Open-day Visits开放日参观Opinion Leader舆论领袖OUTCOMES Evaluation Tools输出级评估工具OUTPUTS Evaluation Tools效果级评估工具Outsourcing 外包OV（One Voice）一个声音Photo Library图片库Planning Phase 策划阶段Polish文案润色POP (Point Of Purchase Advertising) 导购点广告Positioning定位Post Event 善后工作Poster 海报Postmortem 会后书面的简短总结报告Postscript后记PR Agency公关公司PR Consulting Market公关顾问服务市场PR Consulting Practice公关顾问实务PR Consulting Service公关顾问服务PR Consulting Tools公关顾问工具PR Directorr 公共关系总监PR Evaluation公关评估PR Event 公关活动PR Guideline公关方针PR Management Working Code公关管理工作准则PR Manager 公共关系经理PR Procedure公关流程PR Proposal公关建议书PR Supervisor 公共关系主管Pre Event前期工作Pre-evaluation 预评估Preface前言Presentation 演示、陈述President 总裁Press Conference新闻发布会Press Kit媒体新闻夹Press Release新闻稿Print Media平面媒体Priority 优先的Procurement Management预警管理Product Test产品评测Profession Responsibility 职业义务Professional Association 专业协会Professional Certification 职业认证Professional Consultant 专业顾问Professional fee专业服务费Professional Grading专业等级Project Life Cycle项目生命周期Project Management项目管理Project Owner项目委托人Project Title项目标题Project公关项目Proposal公关建议书PRSA（Public Relations Society of America）美国公共关系协会Pubic Opinion公众舆论Public Affairs公共事务Public Relations Consulting公关顾问Public Relations Crisis公关危机Public Relations Management公关管理Public Relations公共关系Public Utility公用事业Publicity宣传Q&A问题问答Qualified Project Manager合格的项目经理Quality Control质量控制Quality Management质量管理Questionnaire调查问卷Quotation报价Real Estate房地产Recommendatory 推荐信Recruitment招募Reference参考资料Rehearsal预演、彩排Report报告Reputation Management 声誉管理Research Tools研究工具Reseller 经销商Retainer长期客户Review回顾、总结Risk Management风险管理Roadshow巡展、路演Rude question 不友好的问题SAE（Senior Account Executive）高级客户代表、高级客户主任SAM（Senior Account Manager）高级客户经理SB （Small business）小客户SC（South China）华南Scope Management范畴管理Seminar研讨会Senior Consultant高级顾问Senior Media Executive高级媒介代表Senior Media Manager高级媒介经理Senior Vice President 高级副总裁Shareholders利益关系人Simultaneous interpretation同声传译Slide 幻灯片Slogan口号Social Activities社会活动Social Responsibility社会责任Source Materials客户提供的辅助资料Souvenirs & Gifts 纪念品和礼品SOV （Share of Voice）分享声音Speaking with One Voice 用一个声音说话Spokes Person Tips发言人技巧Spokesperson发言人Sponsorship Planning赞助策划Sponsorship 赞助Strategic Consulting战略咨询Strategy Communications Systems战略传播系统Strategy 战略Success Story成功故事Summary 简介、概述Supplier 供应商Survey调查SW（Southwest China）西南SWOT analysis优势、劣势、机遇、威胁分析Synopsis概要总结Target Audience 目标受众Task Marketing任务营销TBD （To be Detail）需更详细信息Team 小组、团队Technical Article技术文章Theme 主题Time Management管理Time Sheet时间管理表Two-way Asymmetry双向非平衡模式Two-way Communications双向传播Two-way Symmetry双向平衡模式Vendor 供应商Venue 会议地点Vertical media行业媒体VI (Visual Identity)视觉识别VIP Speech 讲话稿Virtual Computer虚拟主机Vision愿景Voiceshare 曝光信息份额VP（Vice President）副总裁VSB （Very small business）特小客户、超小客户Website Construction网站建设Whitepaper白皮书Workshops工作研讨Worldwide 全球。
广告英语单词
广告英语单词广告是商业传播的重要手段之一。
在广告领域，英语单词被广泛应用，起到准确表达和传递信息的作用。
本文将介绍一些常用的广告英语单词，帮助读者更好地理解和运用这些单词。
一、广告类型相关单词1. Advertisement (广告) - 指商业活动中通过媒体传递信息的方式，以促进销售、推广产品或服务。
2. Commercial (商业广告) - 在电视、广播等媒体上播放的广告，通常是为了推销商品或服务而制作的。
3. Print ad (印刷广告) - 出现在各种印刷媒体中的广告形式，如报纸、杂志、海报等。
4. Online ad (在线广告) - 在互联网上进行的广告宣传活动，包括横幅广告、弹窗广告、搜索引擎广告等。
5. Social media ad (社交媒体广告) - 在社交媒体平台上进行的广告投放，如Facebook广告、Instagram广告等。
二、广告策略相关单词1. Target audience (目标受众) - 广告活动所针对的特定人群或受众群体。
2. Branding (品牌营销) - 通过广告手段来塑造和推广企业或产品的品牌形象。
3. Advertising campaign (广告活动) - 针对特定目标的一系列广告策划和执行活动，通常有时间限制。
4. Promote (促销) - 通过广告手段宣传和推广产品或服务，以增加销售和知名度。
5. Call to action (号召行动) - 在广告中明确要求受众采取某种行动的表达方式，如“点击链接”、“拨打电话”等。
三、广告效果相关单词1. Impressions (曝光量) - 广告在特定时间内出现或被播放的次数，可用于衡量广告的露出度。
2. Click-through rate (点击率) - 在线广告中，广告被点击的次数与广告的曝光量之比，用于衡量广告的点击效果。
3. Conversion rate (转化率) - 广告获得实际转化行为（如购买、注册等）的比例，用于衡量广告的营销效果。
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广告策划英文
广告策划英文
广告业常用术语名词解释AE——Account Executive——客户代表，或客户执行。
代表广告公司接受广告主各种业务，并负责整体执行的人。
Account Group——业务小组。
广告公司内负责某特定客户之工作小组。
以AE为中心，成员包括行销企划、创意、媒体等工作人员，替客户执行广告企划设定、广告表现制作、媒体安排等业务。
Appeal Point——诉求点。
广告讯息中，最能打动消费者心理，并引起行动的重点。
Brain Storming——动脑会议。
可自由发想，不受限制的讨论会议。
Brand Image——品牌形象。
消费者对商品品牌之印象。
CF——Commercial Film——乃广告影片是也，可不是电视广告脚本哦，Commercial Script是电视广告脚本。
Competitive Presentation——比稿。
有的广告主不会将广告计划立即委托一家广告公司，而是让多家广告公司彼此竞争，再从中选择最优秀、最满意的广告公司。
Copywriter——文案(撰文人员)。
负责广告文案的专门写作。
CI——Corporate Identity——企业识别。
以统一性的标志表示企业的理念、文化以及经营的任务。
Creative Boutique——创意工作室。
“Boutique”为法语中商店的意思，指专门零售店，特别是指贩卖流行物品、装饰品的商店。
以这种语意为背景，由少数人组成、专门制作广告的公司，便称为小型制作专业广告公司。
Direct Response Advertising——直效广告。
需要从潜在客户处得到简单回应的广告。
例如邮购、直接信函、电讯行销，及有线电视购物频道。
直效广告必须是双向沟通的。
Director——指导。
在整个广告作业
中，担任指导之专业职务。
依照其经验不同，指导可分为资深指导(Senior Director)、指导(Director)和助理指导(Assistant Director)。
指导有以下各专业职位：
Account Director(业务指导)Creative Director(创意指导) Arts Director(美术指导)Copy Director(文案指导)Media
Director(媒体指导)Planning Director(企划指导)Finisher——完稿员。
从事完成广告平面工作的人员。
Layout——构图。
版面设计之技巧。
对美术设计而言，版面编排是一种基本技术。
Presentation——提案。
对客户做正式的广告战略及创意企划案的提出。
Public Service Advertising——公益广告。
企业及各社会团体诉求公共服务内容的广告。
公益广告的范围相当广泛，举凡社会、福祉、教育、甚至谋求国际间相互了解的活动都囊括在内。
Supervisor——总监。
广告专业中的最高职位，其工作为带领一整个专业单位。
有以下各种专业总监：
Account Supervisor(业务总监)Creative Supervisor(创意总监)Media Supervisor(媒体总监)Planning Supervisor(企划总
监)Research Supervisor(调查总监)Target Market——目标市常最主要的消费群。
Traffic Control Specialist(一般简称Traffic)——制管人员。
广告制作的流程及时间上的控制是非常重要的一件事，制管人员即是负责推进及监督广告作业中各部门是否按照计划进行的专员。
附送：
广告策划英语
广告策划英语
范本企划书由于市场的变化，身为贸易公司的我们，已经无法再光靠品质来作为生意的后盾的，现在我们必须要以品质为前提，包装与行销为力量，服务为后盾。
在其中，我们该加强的就是包装和行销，这个气化就是在于包装与行销的初步计划，我们要以JIM HENDRIX 为设计主题，涉及一款电吉他，搭配背带，吉他袋及包装彩盒，大致要求如下。
1取得您授权JIMI HENDRIX 的肖像使用权2 以JIMI HENDRIX 为设计主题，设计一套电吉他，吉他袋，吉他背带，拨片AMP(附上我们的电脑模拟图，你会更清楚我们的构想)3同时，我们会利用你授权使用的照片，为我们这项产品的广告做设计4肖像使用权，我们将会采用一次性买断方式与你洽谈，和约束我们公司备妥，如您有一员与我们合作完成此企划案，关于权利金的金额或权利释放方式，我们可在你回复后祥加讨论，并签订合约。
5这个企划的构想，对我们公司是一个革命性的计划，更是对公司形象提升帮助很大，希望我们有机会可以合作，如果因为你的供应与我的需求无法达成共识，请贵公司替我们保留这个构想，让我们保有第一个发售这样的主体产品的机会Copy plan bookBecause of the variety of the market, as trading pany of we, already can't again the light is used as the merchant backing with quality of, now we must want to regard quality as the premise, packing and sell for power, service is backing.Amid, we should enhance of is a packing with sell, this gasification is to consists in the packing plan with the first step of the marketing, we want to
regard JIM HENDRIX as to design the topic, involving an electricity guitar, matching braces, guitar bag and packing
彩 box, request mostly as follows.1 obtain the portrait usage power that you authorize JIMI HENDRIX2 Regard JIMI HENDRIX as to designs the topic, design a set of electricities guitar, guitar bag, the guitar is braces, stiring an AMP( enclose
with our puter imitates the diagram, you would clearer our speculation)3 at the same time, we will make use of the photograph that you authorize usage, for we the advertisement of this product does the design4 portrait usage power, we
will adopt a the time buys to break the way talks over with you, the peace treaty ties our pany prepares, if you have a
the member cooperates with us to plete this plan case, concerning golden amount of money in right or rightses
release the way, we can after you replies the 祥 adds the discussion, and sign the contract.5 the speculation of this plans, is a revolution plan to our pany, also promote the
help to the pany image very big, hope that our organism meeting can cooperate, if because your supply can't reach mon ground with my need, pleasing reserve this speculation for us, letting our retention is an opportunity for selling such corpus product。