商务英语写作(修订版)第六章
商务英语翻译 第六章 商务合同翻译
费和分包商预付款。
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商务合同及协议的词汇特征
4 多用术语
Ex Works (named place) 工厂交货（指定地点）
FCA: Free Carrier (named place) 货交承运人（指定地 点）
FAS: Free Alongside Ship(named port of shipment)船边 交货（指定装运港）
Upon receipt of your confirmation, we shall establish with the Bank of China ,London a confirmed, irrevocable L/C in your favor, payable by draft at sight.
保单或保险证书1式3份，投保一切险和战争险包括破碎险， 损失有5%绝对免赔率，按全部货物计算，仓至仓条款到买方 在香港的仓库为止。
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To give you a general idea of the products we handle, we enclose a brochure and a price list.
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therewith thereon hereunder herewith heretofore hereinbefore hereinafter thereabout
与此 关于 在下文 随附 迄今为止 此前 大约
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thereafter thereat whereas whereon whereby wherein hitherto whereas in witness whereof
commencement
商务英语unit6课文译文及练习答案
第六章文化产业教学目标：学完本单元之后，学生应该能够：1．理解什么是文化产业以及文化产业的主要要素；2．理解什么是电影产业以及电影产业的经营方式；3．对文化产业对经济的重要性有初步的认识。
课文A文化产业是一个个仅仅才出现了几十年的新鲜事物，文化产业的定义和内涵在不同的国家有不同的含义。
根据中国文化部对文化产业的最新界定，文化产业是指从事文化生产和提供文化服务的经营性行业。
文化产业是与文化事业相对应的概念，两者之间既有相似性，又有差异性，都是社会文化建设的重要组成部分。
在中国，文化产业是随着社会主义市场经济体制的建立和完善而逐步发展起来的新型产业。
是随着社会主义市场经济体制的逐步完善和现代生产方式的不断进步，而发展起来的新兴产业。
也是文化产业是社会生产力发展的必然要求，文化产业分为影视业、音像业、文化娱乐业、文化旅游业、网络文化业、图书报刊业、文物和艺术品业、艺术培训业等９大门类。
“文化产业”是一个复杂的定义，“产业”在这里是一个很广泛的概念———在这里，它和工厂，制造业等名词没有必然的联系（但是它仍然和勤奋密切相关，不过，勤奋并不限于制造业）。
而且，它可以运用于任何具有相似性产出的活动，“休闲产业”“创意产业”等。
如果一个工厂的产品是颜料，那么它是一个传统意义上的工厂，但是，某个画廊雇佣的画家使用这些颜料所绘制的画则是文化产业的产品。
文化产业和传统产业相比，只是在过程是有相似性，在产品，内涵和影响上都有着极大的不同。
当今世界，全球范围内国与国之间竞争的显著特点之一是软实力的竞争。
软实力是指一个国家的吸引力和对别国的说服力。
软实力是和硬实力相对而言的。
硬实力强调的一个国家的军事或经济力量，软实力则来自一个国家文化上的吸引力，政治理念及政策等方面。
现在，软实力对一个国家的发展已经越来越重要，而文化产业是软实力的一个重要组成部分。
我们来看一个例子：在纽约，当手工制造业在20世纪70年代衰落，整个城市陷入了严重的经济危机的时候，市长Abe Beame主持成立了一个文化政策方面的委员会，这个委员会指出经济的复苏可以在开发文化资产的帮助下进行。
商务英语写作chapter6
Chapter 6 Adjustment and RefusalsIn business world it is unavoidable to receive complaints and claims. How to appropriately resolve the matter becomes a tough and challenging task. It is said the most difficult business letter is to respond to complaints and claims. However, there are still some useful tips for writing it without damaging the company's image.AdjustmentWhen you get a complaint or claim, you may either grant an adjustment or reject it depending on the circumstances. When you grant an adjustment, the situation is a happy one for your customer. You are correcting an error. You are doing what you were asked to do. As in other positive situations, a letter written in the direct order is appropriate. The direct-order plan follows these general steps:1.Begin directly---with the good news.2.Incidentally1 identify the correspondence that you are answering.3.Avoid negatives that recall the problem.4.Regain lost confidence through explanation or action.5.End with a friendly, positive comment.RefusalRefusal of a request is definitely a bad news message; therefore, an indirect order is preferred. In the refusal letter, you have two goals. The main one is to say no; the other is to maintain goodwill. You could achieve the first goal by simply saying no ---plainly and directly. Maintaining goodwill, however, requires more. The following general pattern will help you better handle the tasks.1.Begin with words that indicate response to the request and are neutralas to the answer, and set up the strategy.2.Present your justification or explanation, using positive language andyou-viewpoint.3.Refuse positively.4.End with adapted, goodwill comment.The following two letters are written according to thewriting principles mentioned above. Now read the lettersand try to figure out how the writing principles areapplied in them. The questions after the letters might helpyou accomplish the task.Letter A Letter of adjustmentDear Mrs. Williams:Your repaired video game is being returned by UPS, and you should receive it within a week. Skilled engineers made your video game almost as good as new.Recently Pace Electronic has acquired the assets of Four Star Games and has became responsible for repairs under warranties. Now you can be assured of prompt and reliable service. Any future repairs can be made by one of the dealers of our expanded network (see enclosed sheet).Also enclosed is a brochure showing some of our exciting new products, as well as Four Star's old favorites. You can order by mail, using the order form in the brochure, or call 1-800-877-PACE. We look for-ward to helping you enjoy your video game.Letter B Credit refusal letterDear Mr. Sands:We sincerely appreciate your interest in an account with White-Horton & Company. Whenever we can, we are always willing to serve you.In determining what we can do for you regarding your June 8 request for credit, we made the routine checks you authorized. The information we have received permits us to serve you only as a cash customer2. But as you know, cash buying here at White-Horton's discount prices canmake a very real saving for your budget.We hope to see you in the store again very soon, and we look forward to the opportunity of serving you.Questions for Comprehension1.What kind of order does each letter adopt?2.How does the author of adjustment begin his/her letter?3.Do the replies clearly state the problems?4.How does each author arrange the body of his/her letter?5.Is the tone of each letter polite and considerate?6.How does each author end his/her letter?7.What's the purpose of each letter?8.Does each letter state clearly its explanation?9.What's your impression on these letters?10. Sum up the requirements for writing an adjustment and a refusal.Sample Analysis1Sample 6-1 Adjustment for the wrong materialsDear Glenn Presley:The correct consignment of the clothing material will reach you within 20 days.I'm grateful for your letter dated September 1st. We're sorry to learn that the clothing materials don't match the sample. After careful examination, we found that we had misfilled3your order and another order that was different from yours with only one letter. We have arranged for the correct consignment and it would arrive at your place by September 24th.As compensation for the wrong delivery, I would like to provide you a 5% discount on this consignment, and I hope such an arrangement is satisfactory to you.Thank you for your letter of March 3rd and we will take care of your broken-down sewing machines.It is our common practice to carry out a careful screening to ensure our machines functional and reliable before they are finally sent out to customers. We are so confident and proud of our quality that our warran-ties4 run for as long as the customers possess the products.Your letter informing us of the problem has been handed to the Technology Department. The senior engineers will make a careful research to find out the potential problem areas. Simply send us the bill for the repairs and we'll reimburse you the costs.For any problems arising with this or any other machines we produced, simply take it to your nearest Sharp Machine Distributor who will repair it at no expense for you.Sincerely yours,Sample 6-3 Refusal to claim on replacement1Dear Mr. Mitchell:We understand your concern about the software Model 4050 you mentioned in your letter of May 6. We are willing to do as much as we reasonably can to make things right.From your description and our staff's careful research, we found that there was something wrong in the computer networks you adopted.As it is stated in the operating instruction, this software is solely compatible5 with Windows XP, which is different from Windows 98. And before you use this software, you should have to install the starting sys-tem6 at the bottom of the box first. But you haven't installed it. Therefore, please install the starting system first and then try it with Windows XP. For other procedures, please follow the procedures strictly with our instruction brochure.We hope the software will bring much convenience and profit to you.Sample 6-5 Adjustment of a wrong order •Dear Mr. White:I would be disappointed to lose your cooperation, but even more disappointed to lose your faith and friendship in our firm. So I sincerely thank you for your letter that was written in friendliness to give us an-other opportunity.I am sorry that you had to send the wrong order back, which, I know, is really bothering. Though you didn't send back the leather chairs of which we sent the wrong style and the amount is not that much, we want to made it right. We will immediately send the sandal-wood chairs that you wanted.I must apologize again for the inconvenience has caused you. If you want to change any other items in your order, let me know and we will send them to you. You can return them when you are convenient. A check for postage is also enclosed as we don't expect to have you pay the extra expense because of our mistakes.You have been a customer of long standing. We will try our best to avoid mistakes in serving you.Dear Sirs:We have received your letter of October 15, but we are surprised to know your unreasonable request.Obviously, the rice was wetted by the seawater during the transportation, so you shouldn't claim on us. You have to write to those who are responsible.Sincerely yours,Language for WritingI. Notes1. incidentally: adv.The issue was brought up incidentally at the meeting.2. cash customer:The credit investigation survey permits us only to serve you as a cash customer.3. misfill: v.We misfilled your order owing to the carelessness on the part of our warehouse worker.4. warranty: n.The car enjoys a five-year warranty period.5. compatible: adj.The two systems are not compatible.6. starting system:The new starting system proves much faster than the older ones,7. route: v.We will route the information to the headquarters by tomorrow.II. Useful Sentence Patterns1. BeginningAdjustment1)... should reach you in three days...2) The attached check for... is Newton's way of assuring you that yoursatisfaction is very important to us.3) By... (time), your three Dove Bicycles should reach you at... shop.Refusal1) We understand your concern about the.... As always, we are willing to do asmuch as we reasonably can to make things right.2) You were right in assuming that.... We are always interested in doingwhatever we can to make our sales satisfactory.3) Your order and request are sincerely appreciated. We are always grateful forthe opportunity of serving you in the best way we can.2. Indirect Refusing1) The best we can do is...2)... permit us to serve you only as a cash customer.3) We feel at this time you will be acting in your own best interestby...4) We must consider the sale final.5)In view of this explanation, you will understand why we must stand by ourguarantee policy in this case.3. Ending1) Thank you for this opportunity to explain. We shall continue to work hard toprovide you with the service you have a right to expect.2) We hope to see you again in the store, and we look forward to theopportunity of serving you..3) We are always pleased to do business with your organization and willcontinue to serve you with quality industrial equipment.4) So, whenever it is convenient, please come by and let us...5) We wish you the best in enjoying from...ExercisesI. Put the following sentences into the right order and make it a completeletter.a.. Please accept our apologies for the delay.b. The mistake has been corrected and will never occur again.c. Our internal research has uncovered a bottleneck in our fulfillmentprocedures.d. Thank you for your letter of December 10th regarding your order thechinaware.e. Therefore, we have delayed several shipments, including yours.f. Your order has now been ranged and shipped.g. Please contact me if I can offer any help.II. Fill in the blanks of the following letter with the words given. Change the form where necessary.recover invoice appreciateregarding account inconvenienceDear Sirs:Thank you for your letter dated January 18th __________ the mistaken bill.On January 4th, a virus hit our computer system. When we ________ our collapse system, we discovered the __________ were out of order.We realized that all the _____________ we have sent out were inaccurate, including the one you received on January 8th.We have corrected all the accounts and sent new invoices.We are extremely sorry for the ________ brought to our customers; therefore, we enclosed a 15% discount coupon for your next order.W e ___________ your cooperation during this time and look forward to serving you again.Sincerely yours,III. Read the following adjustment and see if you can improve i t.Thank you for your letter of May 3rd concerning the furniture you purchased. I'm sorry that we have sent you the wrong size.The mistake was made by our distribution department and they made a mistake in looking for the right name.Sincerely apologize for the inconvenience it brought you.Frankly yours,1) One of your customers, Mrs. Douglas, wrote to claim to you that you have mixed up the tables she ordered. After examination, you foundthat it was owing to the loss of the sales file of that purchase.You are asked to write a response to her claim and tell her you will offer her a 10% discount on her next purchase as compensation.2) Y our customer, Mr. Bidwell wrote to you that you had sent him the wrong bill with $150 overcharged. After calculation, you found that hehad missed to calculate the transportation fees.Now write him a letter to refuse his request.。
商务英语与写作unit6
Perhaps you have heard rumors of all sorts about the future of our company. Some say it is going out of business, some say it is to be closed, and still some say it is merging with some other company belonging to a mysterious businessman from Shanghai. But I am pleased to tell you that the last is true. We are merging. Effective January 1, 2007, our company will become a wholly owned subsidiary of Shanghai Hengguang Textiles Company. Board members of our would-be parent company asked me to let you know of their sincere intentions to carry on operation at this company on an autonomous basis.
To ensure the copier’s survival, it is important to keep the following procudures in mind. (main point ) · the machine for no longer than Use 30 minutes at a time.
Memorandums
商务英语写作课件第六章Business Reports
Indirect pattern (formal)
emphasize the conclusions and recommendations towards the end
Format and length of reports
preprinted form 预列印表格 格式纸 letter memo manuscript 手稿, 原稿,, 底稿 手稿, 原稿
conclusion and recommendations feasibility reports recommendation reports yardstick reports
Writing Business Reports
Attractive Clear Readable Accurate
previously collected
ways of doing research
examing documents making observations conducting surveys carrying out experiments
Drawing conclusions and making recommendations conclusion
Writing Business Reports
Standard format Headings Topic sentence Transitions Direction & indirection patterns Format and length of reports
Standard format
Formal Report
prefatory part
cover title fly and title page letter of authorization and letter of acceptance letter of transmittal executive summary table of contents list of illustrations
商务英语阅读与写作unit 6
Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。
商务英语写作第六章
Useful notes:
回避责任 挑错 得到赔偿 撤消投诉 提供证据 商业文件 合同条款 evade responsibility find fault with to cover a loss from withdraw a claim provide proofs business document contract clauses
Exercises:
On receiving a letter of claim one must analyze and investigate in detail whether the claim is justified and within his of her responsibilities for compensations. 收到索赔信时首先要详细地分析和调查这个索赔 是否合理，是否在你赔偿责任范围之内。
1). The Opening
The first paragraph you should start with acknowledging the complaint or delivering the good new. We have received your complaints of, referring to your order No.XXX Thank you for bringing us attention to the of… matter of …should reach you in three days days… should
ቤተ መጻሕፍቲ ባይዱ
Write a letter
Your company has received a letter from ABC Company complaining about the shipment of wrong amount of goods and inferior materials (reference order 9835/E). sizeThey ordered 100 size-36coats (model no. 134), but only received 10. Besides, the color of the coats was not consistent . Write an adjustment letter to comfort your customer and offer reasonable solutions.
商务英语写作(修订版) 第六章
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Chapter
Letters of Payment and Settlement of Accounts
II. Sample Analysis
A settlement of accounts
• Documents against Acceptance：D/A 承兑 交单 • 所谓“承兑”就是汇票付款人（进口方）在代 收银行提示远期汇票时，对汇票的认可行为。 承兑的手续是付款人在汇票上签署，批注“承 兑”字样及日期，并将汇票退交持有人。不论 汇票经过几度转让，付款人于汇票到期日都应 凭票付款。
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6
Chapter
Letters of Payment and Settlement of Accounts
2. Settlement of Accounts
• Today credit is widely used in business, especially in B2B business.
6
Chapter
Letters of Payment and Settlement of Accounts I. Introduction
1. Letters of Payment 2. Settlements of Accounts 3. Writing pattern
6
Chapter
Letters of Payment and Settlement of Accounts
• discount vt. 把（票据）贴现 • 贴现：指银行承兑汇票的持票人在汇票到期日前， 为了取得资金，贴付一定利息将票据权利转让给 银行的票据行为，是持票人向银行融通资金的一 种方式。 • 贴现的性质：贴现是银行的一项资产业务，汇票 的支付人对银行负债，银行实际上是与付款人有 一种间接贷款关系。 • 贴现利息的计算：贴现利息是汇票的收款人在票 据到期前为获取票款向贴现银行支付的利息，计 算方式是：贴现利息=贴现金额x贴现率x贴现期限