商务英语写作第六章
商务英语unit6课文译文及练习答案
第六章文化产业教学目标：学完本单元之后，学生应该能够：1．理解什么是文化产业以及文化产业的主要要素；2．理解什么是电影产业以及电影产业的经营方式；3．对文化产业对经济的重要性有初步的认识。
课文A文化产业是一个个仅仅才出现了几十年的新鲜事物，文化产业的定义和内涵在不同的国家有不同的含义。
根据中国文化部对文化产业的最新界定，文化产业是指从事文化生产和提供文化服务的经营性行业。
文化产业是与文化事业相对应的概念，两者之间既有相似性，又有差异性，都是社会文化建设的重要组成部分。
在中国，文化产业是随着社会主义市场经济体制的建立和完善而逐步发展起来的新型产业。
是随着社会主义市场经济体制的逐步完善和现代生产方式的不断进步，而发展起来的新兴产业。
也是文化产业是社会生产力发展的必然要求，文化产业分为影视业、音像业、文化娱乐业、文化旅游业、网络文化业、图书报刊业、文物和艺术品业、艺术培训业等９大门类。
“文化产业”是一个复杂的定义，“产业”在这里是一个很广泛的概念———在这里，它和工厂，制造业等名词没有必然的联系（但是它仍然和勤奋密切相关，不过，勤奋并不限于制造业）。
而且，它可以运用于任何具有相似性产出的活动，“休闲产业”“创意产业”等。
如果一个工厂的产品是颜料，那么它是一个传统意义上的工厂，但是，某个画廊雇佣的画家使用这些颜料所绘制的画则是文化产业的产品。
文化产业和传统产业相比，只是在过程是有相似性，在产品，内涵和影响上都有着极大的不同。
当今世界，全球范围内国与国之间竞争的显著特点之一是软实力的竞争。
软实力是指一个国家的吸引力和对别国的说服力。
软实力是和硬实力相对而言的。
硬实力强调的一个国家的军事或经济力量，软实力则来自一个国家文化上的吸引力，政治理念及政策等方面。
现在，软实力对一个国家的发展已经越来越重要，而文化产业是软实力的一个重要组成部分。
我们来看一个例子：在纽约，当手工制造业在20世纪70年代衰落，整个城市陷入了严重的经济危机的时候，市长Abe Beame主持成立了一个文化政策方面的委员会，这个委员会指出经济的复苏可以在开发文化资产的帮助下进行。
unit6商务英语写作 商务合同
Unit 6 sales confirmation and purchase contract售货确认书和购货合同1. 合同的定义• A contract is a binding agreement between two or more parties. Contracts are formed through negotiations between the buyer and the seller. Once a deal is made, traders may sign two copies of contract face to face. Or the seller may send two copies signed by him to the buyer for counter-signature and the buyer should return one copy to the seller for file.•买卖双方经过磋商，一方的发盘被另一方有效接受，交易即成，合同宣告成立。
但在实际业务中，按照一般习惯做法，买卖双方达成协议后，通常要制作书面合同将各自的权利和义务用书面形式加以明确，这就是所谓的签订合同在国际贸易中，书面合同主要采取两种形式：（1）一种是内容较为简单的简式合同，如销售确认书（Sales Confirmation ）、购货确认书(Purchase Confirmation).（2）另一种是条款较为完备、内容较全面的正式合同，如进口合同（Import Contract)、出口合同（Export Contract）、购货合同（Purchase Contract）、销售合同(Sales Contract2. 合同和确认书的对比•报关时SALES CONFIRMATION 就是当SALES CONTRACT 来用的。
SALES CONFIRMATION侧重的是产品，流程和条款确认，而 SALES CONTRACT侧重的则是产品及描述的确认。
商务英语写作实务课件Unit 6
Dear Mr. Li, _I _a_m__ex_t_r_e_m_e_l_y_g_l_ad__t_o_h_e_a_r_t_h_at_y_o_u__h_a_v_e_g_o_t_a__p_ro_m__o_ti_o_n_i_n__y_o_u_r _c_o_m_p_a_n_y_.（听说你 在公司得到升职，我由衷地为你感到高兴）. Congratulations!
It is excellent of you to get a promotion, for after all you have just been in the company for six months. As we all know, _y_o_u_a_r_e_a_l_w_a_y_s_a__b_o_th__h_a_rd_-_w_o_r_k_i_n_g_a_n_d_c_r_e_a_ti_v_e_ __p_er_s_o_n_,_（你工作十分努力，而且有创造性）, which is essential to achieve your goals in work.
Section Three Situation Writing
Situation 1
You heard that your friend Mr. Liu opened a new office in Beijing and you write a letter to congratulate him. Complete the following congratulation letter with the Chinese provided.
Yours truly, Maggie
Sample 2
Dear Mr. Wool, Congratulations on your promotion to Manager of the Marketing Department. There is no doubt that you deserve this promotion. It has been a pleasure working with one as competent as you are. I have always felt that you handled problems exceptionally well. We are looking forward to your trip to China next month when we can celebrate your advancement in a more formal way. Wish you continued success.
商务英语写作教程 Unit 6
6.1 Pess Releases
3. 新闻电头（Dateline）和导语（Lead） 新闻电头和导语都位于新闻稿的第一段。新闻电头包括新闻稿的发稿
城市以及发稿日期，一般格式如下： CITY, State, Month Day, Year 导语段要写明新闻稿的关键信息，简明扼要地概括回答新闻事件中关
6.1 Pess Releases
很多时候在主标题的下方会添加副标题，对主标题加以解释。需要注意的是， 副标题的字数比主标题多，并且不加粗字体。例如：
Caine Companions Matter when Buying a Car Autotrader Company celebrates National Dog Day August 26 with “pawsome” insights and vehicle recommendations for dog lovers.
most engaged audience of in-market shoppers. As the foremost authority on automotive consumer insights and expert in online and mobile marketing, Autotrader makes the car shopping experience easy and fun for today’s empowered consumer looking to find or sell the perfect new, used or Certified Pre-Owned car. Autotrader is a Cox Automotive™ brand. Cox Automotive is a subsidiary of Cox Enterprises. For more information, please visit /.
商务英语与写作unit6
Perhaps you have heard rumors of all sorts about the future of our company. Some say it is going out of business, some say it is to be closed, and still some say it is merging with some other company belonging to a mysterious businessman from Shanghai. But I am pleased to tell you that the last is true. We are merging. Effective January 1, 2007, our company will become a wholly owned subsidiary of Shanghai Hengguang Textiles Company. Board members of our would-be parent company asked me to let you know of their sincere intentions to carry on operation at this company on an autonomous basis.
To ensure the copier’s survival, it is important to keep the following procudures in mind. (main point ) · the machine for no longer than Use 30 minutes at a time.
Memorandums
商务英语写作课件第六章Business Reports
Indirect pattern (formal)
emphasize the conclusions and recommendations towards the end
Format and length of reports
preprinted form 预列印表格 格式纸 letter memo manuscript 手稿, 原稿,, 底稿 手稿, 原稿
conclusion and recommendations feasibility reports recommendation reports yardstick reports
Writing Business Reports
Attractive Clear Readable Accurate
previously collected
ways of doing research
examing documents making observations conducting surveys carrying out experiments
Drawing conclusions and making recommendations conclusion
Writing Business Reports
Standard format Headings Topic sentence Transitions Direction & indirection patterns Format and length of reports
Standard format
Formal Report
prefatory part
cover title fly and title page letter of authorization and letter of acceptance letter of transmittal executive summary table of contents list of illustrations
商务英语阅读与写作unit 6
Unit 6Writing for Orders and Executing OrdersSection1. How to Write Letters Placing and Executing OrdersObjectives:To give a brief introduction to what is an order and reply to an orderTo enable Ss to become aware of main content of letters for an order and reply to an orderTo enable Ss to familiarize themselves with the samples givenTo read and practice using some of the important words and expressions for business writingTo do exercises and practice translating quotation, offer and counter-offer给一个简要介绍什么是一个订单和回复一个订单使学生了解字母的主要内容为一个订单和回复一个订单使学生熟悉样本给阅读和练习使用一些重要的单词和词组,商务写作做练习和实践翻译报价,报价,并还盘I. What Is an Order and Reply to An Order?An order is a request to supply a specified quantity of goods. V ery often, it is only after the exchange of a number of letters, faxes or E-mails that the two parties come entirely to terms and the buyer finally places or fills a formal order by letter or fax.When a seller receives the relative order and confirms and accepts its terms and conditions, he may begin to execute the order to the buyer’s satisfaction. However, there are times when a seller does not accept the buyer’s order for some reasons. Letters declining an order should be written with utmost care and an eye to good will and future business.一个订单是一个请求提供一个指定数量的商品。
商务英语写作(修订版) 第六章
6
Chapter
Letters of Payment and Settlement of Accounts
II. Sample Analysis
A settlement of accounts
• Documents against Acceptance：D/A 承兑 交单 • 所谓“承兑”就是汇票付款人（进口方）在代 收银行提示远期汇票时，对汇票的认可行为。 承兑的手续是付款人在汇票上签署，批注“承 兑”字样及日期，并将汇票退交持有人。不论 汇票经过几度转让，付款人于汇票到期日都应 凭票付款。
11
6
Chapter
Letters of Payment and Settlement of Accounts
2. Settlement of Accounts
• Today credit is widely used in business, especially in B2B business.
6
Chapter
Letters of Payment and Settlement of Accounts I. Introduction
1. Letters of Payment 2. Settlements of Accounts 3. Writing pattern
6
Chapter
Letters of Payment and Settlement of Accounts
• discount vt. 把（票据）贴现 • 贴现：指银行承兑汇票的持票人在汇票到期日前， 为了取得资金，贴付一定利息将票据权利转让给 银行的票据行为，是持票人向银行融通资金的一 种方式。 • 贴现的性质：贴现是银行的一项资产业务，汇票 的支付人对银行负债，银行实际上是与付款人有 一种间接贷款关系。 • 贴现利息的计算：贴现利息是汇票的收款人在票 据到期前为获取票款向贴现银行支付的利息，计 算方式是：贴现利息=贴现金额x贴现率x贴现期限
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外语教学与研究出版社
wish or help
We are all praying for your quick and complete recovery. I wish you a speedy and complete recovery. Please feel free to contact me if I can be of some help. If there is anything I can do to help you, please let me know. My staff join me in conveying our sincere sympathy to members of his family. Please convey our sympathy to his family. Please extend our profound sympathy to everyone in your family.
外语教学与研究出版社
Condolence letters
Begin with a direct statement of sympathy. Concentrate on positive memories and positive developments that may lie in the future. Offer wish or help.
Chapter 6
Letters of Apology and Congratulation
外语教学与研究出版社
Useful Expressions
I must apologize to you for… I am very sorry that.. I am afraid what I have done has caused much inconvenience to you. I sincerely hope you understand that I offended you quite unintentionally. I believe you can understand that I have not intended to hurt you. I owe you an apology.
外语教学与研究出版社
外语教学与研究出版社
Sample Writing
Please accept our warmest congratulations on the opening of your Beijing Office. The expansion of your business in China is very impressive and your bright prospect is also encouraging. We at Wanke International Group wish you every success in your increased involvement in this market.
外语教学与研究出版社
Translate the following letter of Sympathy into English
获悉贵厂遭受火灾并对贵厂造成 如此破坏我们都非常悲痛。 如此破坏我们都非常悲痛。如果我们 能有所帮助，务请随时告知我们。 能有所帮助，务请随时告知我们。能 帮助客户和朋友摆脱困境我们将感到 非常荣幸。 非常荣幸。
外语教学与研究出版社
Letters of congratulation
Begin with the reason for writing. Tell how you learn about the good news and make the reader feel certain that he/she deserves the praise. End the letter by using an encouraging and conversational tone.
外语教学与研究出版社
Sample Translation
We were all very distressed to learn that your plant was badly damaged by a big fire. We hope you feel free to call on us for any assistance we can render. We would consider it a privilege to help a friend and customer out of such trouble.
外语教学与研究出版社
Positive memories and positive developments
We know how much he meant to you. I had the privilege (honor) of knowing him for many years and always admired his integrity and high quality of business conduct.
外语教学与研பைடு நூலகம்出版社
Useful Expressions
I am to blame for this unpleasant thing. Please pardon/excuse/forgive me. I sincerely hope that you will kindly accept my apologies. I hope you will kindly forgive my lapse of attention. I am so sorry to have put you to so much trouble.
外语教学与研究出版社
A direct statement of sympathy
得知······深表关切： 深表关切： 得知 深表关切 We were very sorry to learn of… I was deeply distressed to hear of… I was deeply concerned when I learned that… 惊闻······逝世，深致哀悼： 逝世，深致哀悼： 惊闻 逝世 We were shocked to hear of the sudden passing of… I was indeed grieved (deeply distressed) to hear of the untimely passing of… It is with great sorrow (regret) that we have received the sad news of the loss of…
外语教学与研究出版社
Sample Writing
Dear David， ， Please excuse me for not having answered your letter dated 7 December sooner. When your letter arrived, I happened to be in Hong Kong. As my family could not forward it to me during my absence, it had been, therefore, lying on my desk until the moment I returned home. I didn’t answer your letter until now, so I’m writing these few lines to express my deep regret. I enjoyed many pleasant sights during my trip. I shall be pleased to give you an account of them when I see you next. Sincerely yours,
外语教学与研究出版社
Translation Practice
亲爱的戴维： 亲爱的戴维： 请原谅我收到您12月 日的来信后迟迟未复 请原谅我收到您 月7日的来信后迟迟未复 (not…sooner)。 。 您的来信到来时，我正巧在香港， 您的来信到来时，我正巧在香港，家人无法 及时转递(forward)。你的信一直放在我写字台上， 及时转递 。你的信一直放在我写字台上， 直到我回到家才看见，拖至今天才回信， 直到我回到家才看见，拖至今天才回信，深表歉 意。 这次出去旅行饱览了许多美丽景色， 这次出去旅行饱览了许多美丽景色，下次见 到您时，将告诉您一切。 到您时，将告诉您一切。
外语教学与研究出版社
Opening a congratulation
I was delighted to hear that… I was very pleased to learn that… It’s a pleasure to hear that… I would like to extend / send my warmest / sincere / heartfelt congratulations to you. My colleagues join me in sending you our warmest congratulations. Please accept our heartfelt congratulations on your…
外语教学与研究出版社
Comments on the accomplishment or achievement
We believe that your promotion properly reflects the quality and diligence that has characterized your work in every area. 您在工作中的各个方面都能发挥卓越才能并尽最 大努力，今日的升迁是必然的结果。 大努力，今日的升迁是必然的结果。 I know that your enthusiasm and experience in your work are the very qualities that are needed for this important position. 我知道，以您的工作热情和丰富经验， 我知道，以您的工作热情和丰富经验，担当这一重 要职位是恰当的。 要职位是恰当的。