商务英语写作 chapter 1
商务英语写作教程chapter 1
– : Export Department – Dear Sirs,
• 4. 经办人行
– 此行通常在信内地址和称呼之间，文字下面使用或 不使用划线均可。一般在正文上方的中央部位，如 果经办人行用全齐头式，则应位于左侧边缘。
• 5. Salutation – Salutation is placed two lines below the inside address. The salutation is “Gentlemen” if the letter is addressed to an organization, even if there is an attention line directing the letter to a particular individual within that organization. – In business correspondence, the most commonly used salutation forms are: • Dear Sirs, (British Style) • Gentlemen: (American Style) • Dear Sir, • Dear Madam: • Dear Mr. Brown:
– (11)
Enclosure
– (12) Carbon Copy
– (13) Postscript
Ⅴ. The Ways of Using the Writing Parts and Their Standardized Designs
• 1.
Letterhead
Ⅴ. The Ways of Using the Writing Parts and Their Standardized Designs
商务英语范文通用14篇
商务英语范文第一篇Dear Mr. XXX,We learn from ABC Co. ltd., New York that you are a leading exporter in your country. We are, at present, very much interested in importing your goods and would appreciate your sending us catalogue, sample books or even samples if possible.Please give us detailed information on CIF Guangzhou prices, discounts, and terms of payment.Should there be any items new to the . market, kindly let us know and send samples if available.We hope this will be a good start for a long and profitable business relation, and we assure you of our close attention to your offers.Sincerely,商务英语范文第二篇TuesdayDear Xiao Wang:I wonder if I could borrow your electronic dictionary for a few days. Now I am translating some important articles. There are many new words which I have to look up the dictionary usually. I just have a paper dictionary but of course it’s not as convenient as the electronic one, which has a bad effect upon my velocity of my translating. So I think your electonic dictionary is more suitable for me to complete my work. I promise that I must be very careful of your dictionary and make no damage done on it. Thank you very much!Yours everSam商务英语范文第三篇Replying to an enquiry Ex 7: Sample answer: (219words)Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best combination of food, entertainment and location. By choosing A Cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A Cut Above include corporate functions such asconversations and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experience to meet your needs. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head varies with the choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 01623 713698.A Cut Above looks forward to hearing from you.Yours sincerelySinead Welsh商务英语范文第四篇good morning, my name is jack, it is really a great honor to have this opportunity for a interview, i would like to answer whatever you may raise, and i hope i can make a good performance today, eventually enroll in this prestigious university in september. now i will introduce myself briefly,i am 21 years old,born in heilongjiang province ,northeast of china,and i am curruently a senior student at beijing XX major is packaging i will receive my bachelor degree after my graduation in the past 4 years,i spend most of my time on study,i have passed CET4/6 with an ease.And i have acquired basic knowledge of packaging and publishing both in theory and in practice. besides, i have attend several packaging exhibition hold in Beijing, this is our advantage study here, i have taken a tour to some big factory and company. through these i have a deeply understanding of domestic packaging industry. compared to developed countries such as us, unfortunately, although we have made extraordinary progress since 1978,our packaging industry are still underdeveloped, mess, unstable, the situation of employees in this field are awkard. but i have full confidence in a bright future if only our economy can keep the growth pace still.I guess you maybe interested in the reason itch to law, and what is my plan during graduate study life, i would like to tell you that pursue law is one of my lifelong goal,i like my major packaging and i won\'t give up,if i can pursue my master degree here i will combine law with my former education. i will work hard in thesefields ,patent ,trademark, copyright, on the base of my years study in department of p&p, my character?I cannot describe it well, but i know i am optimistic and confident. sometimes i prefer to stay alone, reading, listening to music, but i am not lonely, i like to chat with my classmates, almost talk everything ,my favorite pastime is valleyball,playing cards or surf online. through college life,i learn how to balance between study and entertainment. by the way, i was a actor of our amazing drama club. i had a few glorious memory on stage. that is my pride.商务英语范文第五篇Good afternoon .I am of great hornor to stand here and introduce myself to you .First ofall ,my english name is ...and my chinese name is ..If you are going to have a jobinterview ,you must say much things which can show your willness to this job ,such as ,it is my long cherished dream to be .and I am eager to get an opportunity to do...and then give some examples which can give evidence to .then you can say something about your hobbies .and it is best that the hobbies have something to do with the job.What is more important is do not forget to communicate with the interviewee,keeping a smile and keeping your talks interesting and funny can contribute to the success.I hope you will give them a wonderful speech .Good luck to you !商务英语范文第六篇DearThank you for your comments.A copy of your letter has been forwarded to the author for his response. I am sure you will be hearing from him in the near future. I am pleased that you found our article informative and hope that you will continue to read our publication. Should you have any comments or questions in the future,please do not hesitate to write to this office.We value our readership and are proud to have you as a member of our family of subscribers. 商务英语范文第七篇GUARANTEEFOR VALUE RECEIVED， the undersigned hereby guarantee absolutely and payment of the within Note and agree to pay all cost of collection，legal expenses and attorneys\' fees，incurred or paid by the holder of the within Note in the collectionand/or enforcement of said Note and the enforcement of this Guaranty.No renewal orextension of said Note， no release orsurrender of any security for said Note or this Guaranty，no release of any person primarily or secondarily liable onsaidNote(including any maker， endorser or guarantor)，no delay inthe enforcement of payment of said Note or this Guaranty and no delay oromission in exercising any right or power under said Note on this Guarantyshall affect the liability of any of the undersinged hereunder. The waives presentment， protest，demand， notice of dishonor ordefault，notice of acceptanceof this Guaranty and notice of any kind with respect to said Note or this Guarantyor the performance of the obligation under said Note or Guaranty.________________________(SEAL)________________________(SEAL)商务英语范文第八篇DearEveryone here at [name of firm] was saddened to learn of [name of employee] sudden illness.We know that this came on without any warning and while the proceeds from the group policy insurance coverage will defray a substantial amount of the medical costs， you may have need for some additional financial assistance to see you through this difficult time.Please do not hesitate to call on us if you need our assistance in this area. We consider [name of employee] to be one of our most valuable employees and a fine individual as well and would be most appreciative if you will let him know that we are all thinking of him商务英语范文第九篇DearThis is to inform youthat we have carefully reviewed your estimate on the parking lotrefurbishing. We are planning to contract with you for this work.We are unable to letthis contract immediately， as finalapproval of expenditures of this nature must come from the head office in NewYork.DearWe have received yourletter acknowledging receipt of the items we mailed to you and noticing us tocancel shipment of your order for those items which are back ordered.We will be issuing youa refund as soon as we have completed the necessary paperwork for your account.We would like to takethis opportunity to thank you for shopping through [name] Our new [specify] catalogshould be arriving at your home shortly， and I believe you will be pleased by some of the beautiful choicesour buyers have made this season.Thank you for yourpatience and understanding and for providing us with the opportunity to be ofservice to you.商务英语范文第十篇DearThank you for yourorder. At this time we cannot fill your order due to an unexpectedshipment delay from our overseas suppliers.We will hold yourorder for arrival of the merchandise， and ship shortly thereafter. Unfortunately， we cannot provide you with a specific shipping date at this time.Thank you for youranticipated patience in this matter.商务英语范文第十一篇Dear Sir: June 15, 2001We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.Truly商务英语范文第十二篇Electronic mail,or e-mail for short,is an entirely new way of communication by means of fast,inexpensive,highly efficient and convenient,e-mail is so popular in developed countries that it is difficult to imagine modern life without it.Nowadays, millions of computers all over the world have been connected to form a global network called can send or receive by e-mail a variety of information and documents such as letters,papers, video and audio files to anyone in over 170 countries in a short harriers are not a problem, because internet software is capable of translating your mail into whatever language you want. you can also store,,edit,compile and search your e-maih most importantly,e-mail helps us overcome space and time limitations in communication.With the rapidly growing popularity of computers and the fast expansion of the information highway,wider and wider applications of internet e-mail will be developed and e-mail will soon become an indispensable means of communication.商务英语范文第十三篇Dear Mr ZampieriWith reference to your letter dated 14 June, in which you requested information about A Cut Above, please find enclosed details about our company and the services we offer.Our aim is always to provide our clients with the best possible combination of food, entertainment and location. By choosing A cut Above, you can relax and enjoy your special occasion while we do all the work. Events catered for by A cut Above include corporate functions such as conventions and Christmas balls and also family celebrations such as birthdays, weddings and anniversaries.A Cut Above offers a variety of services from simply providing a gourmet menu to helping you choose the right venue and organise entertainment. We specialise in using our experienceto meet your nees. To help us achieve this aim, we always arrange a meeting with a new client well before the date of any event in order to discuss the various possibilities.As you can appreciate, we are unable to give quotations before our initial briefing with a client as price per head vaires with choice of menu.To arrange a meeting or for any further information, please do not hesitate to contact myself or Elena Polidoro on 0123 4578.A Cut Above look forward to hearing from you.Yours sincerelySinead Walsh商务英语范文第十四篇Gentlemen：This is to inform you that we are unable to make delivery on the above referenced purchase order on the date indicated.We should have our merchandise ready to ship within 10 days of the original delivery date and we hope that you can hold off until that time.We did want to inform you of this delay as soon we were advised in order to give you as much time as possible to make alternate arrangements， if necessary. We can assure you，however， that if your order remains in force we will expedite delivery to you as soon as we have received the merchandise.Please accept our apology for this delay and thank you for your understanding.。
商务英语与写作Chapter One
Closing sentence (you can express your wish concerning the next step. Looking forward to receiving your favorite reply.
Enclosure Enc. Or 2 Encls: 2 invoices
1. clear
2. courtesy
2.concise
3. clarity
3. correct
4. conciseness
4. courteous
5. concreteness
5. conversational
6. correctness
6. convincing
7. completeness
The principle parts
☺ Letterhead 信头 ☺ Date ☺ Inside name and address ☺ Salutation 称呼 ☺ Body 正文 ☺ Complimentary close 结尾敬语 ☺ Signature
The Optional parts
quantity, price and units,
definite and vivid.
etc.)
7. completeness: A business communication should include all the necessary information. It is essential to check the message carefully before it is sent out.
2. A. You are kindly invited to our party. B. We invite you to our party. A. your price is too high to be accepted. B. We find your price is on the high side. A. Your requirement can’t be agreed. B. We’d better revert to your request later on.
商务英语写作第一章
build goodwill
Overview
Criteria for effective business writing
A successful business message: (1) the receiver interprets the msg as the sender intended it. (2) it achieves the sender’s purposes.
Functions of business writing
Business writing has three functions: To inform: you explain something or tell readers something/provide information To persuade: you want to influence the reader’s attitudes and want them to act. To entertain: to build goodwill（建立友善关系/良好 的信誉）; you create a good image of yourself and of your organization- the kind of image that makes people want to do business with you
实用商务英语写作chapter 1
Simon’s letter
20 September 200X Mr Robert Roman 13/F 151 Gloucester Rd Wan Chai Hong Kong Dear Mr Roman HSBC CREDIT CARD 5411 8001 7633 8766 Thank you for your letter dated 18 September 200X. We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected. However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation. Please therefore pick up your renewed card at your earliest convenience. We are pleased to be of service. Yours sincerely S TSE Simon Tse Customer Service Officer Card Centre
which verbs can you use to state your purpose? In the box below are 12 verbs. You can use 9 of them to indicate why you are writing.
BEC商务英语初级写作范文
BEC商务英语初级写作范文商务英语初级写作范文（1）：询价信Dear Sir or Madam,I am writing to inquire about the prices and availability of the products your company offers.I have recently started a small online business and I am interested in purchasing a range of office supplies, including pens, notebooks, and staplers. I would like to know if you have these items in stock and what the current prices are.Could you also provide information on any discounts or deals that may be available for bulk orders? I am looking to purchase a large quantity of these items on a regular basis, so any cost savings would be greatly appreciated.In addition, please let me know what the payment methods are and if there are any additional charges for shipping. I am located in XYZ city and would like to know if you offer delivery to this area.I would be grateful if you could send me a detailed price list along with any necessary order forms or catalogs. This will allow me to assess whether your products meet my requirements and make an informed decision about purchasing from your company.Thank you for your attention to this matter. I look forward to hearing from you soon with the requested information.Yours faithfully,[Your Name][Your Company Name][Contact Information]商务英语初级写作范文（2）：感谢信Dear Mr. Johnson,I am writing to express my sincere gratitude for the wonderful service I received during my recent visit to your hotel.From the moment I arrived, the staff at your hotel went above and beyond to ensure that my stay was comfortable and enjoyable. The receptionist was warm and welcoming, and the concierge was incredibly helpful in providing recommendations for local attractions and restaurants.The housekeeping staff did an excellent job of keeping my room clean and well-stocked, and the restaurant staff provided prompt and attentive service during breakfast and dinner.I was particularly impressed with the level of professionalism displayed by your staff. They were always courteous and willing to assist with any request I had. It is clear that you have a well-trained and dedicated team working at your establishment.I would like to commend your hotel for its high standards of service and hospitality. It was truly a pleasure to stay at your establishment, and I will definitely recommend it to friends and colleagues who plan on visiting the area.Once again, thank you for providing such a positive experience. I look forward to staying at your hotel again in the future.Yours sincerely,[Your Name][Your Company Name][Contact Information]商务英语初级写作范文（3）：申请信Dear Hiring Manager,I am writing to apply for the position of Marketing Assistant advertised on your company's website.I recently graduated with a Bachelor's degree in Business Administration, with a focus on Marketing. During my time at university, I completed internships at two different marketing agencies, where I gained practical experience in market research, campaign development, and social media management.I am particularly interested in working for your company because of its strong reputation in the industry and its commitment to innovation. I believe that my creativity and attention to detail would make me an asset to your marketing team.In addition to my academic and professional experience, I am also proficient in a range of marketing software, including Adobe Creative Cloud and Google Analytics. I am a fast learner and have the ability to quickly adapt to new technologies and tools.I am confident that my skills and qualifications make me a strong candidate for this position. I would welcome the opportunity to discuss how my experience aligns with your company's needs in more detail.Thank you for considering my application. I look forward to the possibility of working with you in the future.Yours sincerely,[Your Name][Contact Information]。
商务英语写作教程chapter 1
– Example (1)
• Dear Sirs,
•Hale Waihona Puke Re: Women’s Blouses
– Example (2)
• Gentlemen:
•
Subj: Tin Foil Sheets
•
– Sometimes, the subject line can be underscored.
• 6. 事由行
• 2. Reference and Date
– In business correspondence, reference will be given by a firm to another. Reference may include a file number, departmental code, or the initials of the signer, followed by that of the typist of the letter. They are marked as “ Our Ref: *** ” and “ Your Ref:*** ” to avoid confusion.
• Example
– Attention: Export Department – Dear Sirs,
• 4. 经办人行
– 此行通常在信内地址和称呼之间，文字下面使用或 不使用划线均可。一般在正文上方的中央部位，如 果经办人行用全齐头式，则应位于左侧边缘。
• 5. Salutation – Salutation is placed two lines below the inside address. The salutation is “Gentlemen” if the letter is addressed to an organization, even if there is an attention line directing the letter to a particular individual within that organization. – In business correspondence, the most commonly used salutation forms are: • Dear Sirs, (British Style) • Gentlemen: (American Style) • Dear Sir, • Dear Madam: • Dear Mr. Brown:
谈判商务英语
谈判商务英语Chapter 1:Dialogue one ,this dialogue is between jack who is pretty good at playing chess and his friend, a nextdoor neighbour, Mary, a member of the school chess club. Jack promised to play chess with Mary on Monday after school to help her get ready for a competition. if she did the dishes for him on Sunday. Marry did the dishes and now, Jack means to keep his promises.Jack: I'm going to the park to play baseball with the guys.Mary: But you promised to play chess with me this afternoon.Jack: Yeah, but that was before the guys ask me to join the team.Mary: So what?Jack:You know how much I want to be on the team ,and now there is an opening for me.If I don't go to practise today.They'll get someone else and I'll miss my chance.Mary:I don't care about baseball.You know I need to practice for the chess championship and you promised to help with me if I washed the dishes for you last Sunday, and I did.Jack:I know,and I will.Mary:When?Jack:After baseball practice.Mary:And then ,it'll be dinner time,then homework,and then your TVshow is on.You are going to break your promise.Jack:No,I won't.I'm going to skip TV tonight and work on your chess game with you if that's ok with you.Mary:Well,I'd rather do it the way we set up.But if you promiseto give me your best game,it's ok with me.Jack:No problem,I'll play as hard as I can and give you an extra game to say thanks.Let's listen again.Jack:I'm going to the park to play baseball with the guys.Mary:But you promised to play chess with me this afternoon.Jack:Yeah,but that was before the guys ask me to join the team.Mary:So what?Jack:You know how much I want to be on the team and now there is an opening for me.If I don't go to practice today.They'll get someone else and I'll miss my chance.Mary:I don't care about baseball.You know I need to practice for the chess championship and you promised to help with me if I washed the dishes for you last Sunday, and I did.Jack:I know,and I will.Mary:When?Jack:After baseball practice.Mary:And then ,it'll be dinner time,then homework,and then your TVshow is on.You are going to break your promise.Jack:No,I won't.I'm going to skip TV tonight and work on your chess game with you if that's ok with you.Mary:Well,I'd rather do it the way we set up.But if you promiseto give me your best game,it's ok with me.Jack:No problem,I'll play as hard as I can nad give you an extra game to say thanksDialog 2Jack and Mary are now grown up and dating.Their friendship is as strong as ever there's strong bond between them,so their dialog is relaxed and flows pretty freely.It's more like a married coupls than young dating to get to know each other.Mary:Let's have seafood tonight and then go see the new movie at Mall Cinema.Betsy told me it's a beautiful love story and I shouldn't miss it.Jack:Oh,Goodness, please not again.That's what we did last week.Mary:No,we didn'st week we went to see that movie about a man's struggle against mental illness.Jack:Right,it was a chick flick,just like this one,so what's the difference?没错,那是你们女生看的电影,这部也一样.哪里不同?Besides,this is the last week for the third movie in Destroyer series and I want to see that on a big screen.再说,《毁灭者》第三集这礼拜就要下档了，我希望能在大银幕上看这部电影。
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12
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
III. More Criteria and Techniques for Effective Business Writing
IV. Approaches to Organizing Business Writing V. Avoid Sentence Faults (additional)
1
Chapter
1
Chapter
An Overview of Business Writing
II. Six C’s—Criteria and Techniques for Effective Business Writing
1. Courtesy 2. Correctness 3. Conciseness 4. Clarity 5. Concreteness 6. Completeness
1
Chapter
An Overview of Business Writing
Contents of this chapter I. Functions of Business Writing II. Six C’s—Criteria and Techniques for Effective Business Writing
beard, Willet makes razors for
you in three weights—light,
medium, and heavy.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone
Positive words emphasize the pleasant aspects the goal and tend to put the reader in the right frame of mind. Negative words tend to produce the opposite effect.
— You neglect to indicate the specification…
— Remember to submit… — You will receive your
goods… — Please send the complete
specification…
1
Chapter
An Overview of Business Writing
An Overview of Business Writing
I. Functions of Business Writing
Business writing has two functions:
1. To inform 2. To persuade
1
Chapter
An Overview of Business Writing
— Suburo completed the job two months behind the schedule.
— Suburo completed the job two months ahead of the schedule.
— The proposal was not proofread carefully.
1. Courtesy
Taking a positive tone b. Avoid using second person when stating
negative ideas
— You made numerous mistakes on this page. (×) — This page contain numerous mistakes. (√) — You keyed a perfect copy. (√)
1
Chapter
An Overview of Business Writing
2. To persuade
In addition to providing information, some business messages also influence the reader’s attitudes and actions.
1
Chapter
An Overview of Business Writing
1. Courtesy
Taking a positive tone a. State ideas using positive language
— Don’t forget to submit your report…
— We can’t ship your goods until…
1. Courtesy
Taking a positive tone d. Use the subjunctive mood
1
Chapter
An Overview of Business Writing
1. Courtesy
Being courtesy we mean treating people with respect and friendly human concern.
Courtesy usually involves three aspects: ✓ Using you-viewpoint ✓ Taking a positive tone ✓ Being conversational
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 1
An Overview of Business Writing
商务写作概述
1
Chapter
An Overview of Business Writing
Every business message is designed to achieve a specific business objective. Its success depends on what it says and to what extent it induces a favorable response from the reader.
1. To inform
Messages to inform are used to convey the vast amount of information needed to complete the day-to-day operations of the business.
The purpose is to have the receiver understand a body of information and concentrate on the logical presentation of the contents.
1
Chapter
An Overview of Business Writing
1. Courtesy
Using you-viewpoint
You-viewpoint writing emphasizes the reader’s interest and concerns. It emphasizes “you” and “your” and de-emphasizes “we” and “our”.
— The job was completed two months behind the schedule.
— The job was completed two months ahead of the schedule.
1
Chapter
An Overview of Business Writing
Exercise II on page 16
• 11..WYeouwr iollrdbeer pwliellabseedetloivedreeldivbeyr Myoauyr1o6.rder by May 16.
• 33.. IYoaumwpilllebaeseglatod itnofkonromwytohuattyhoautrIrceaqnuegsrtafnort ypoauyrmreenqtuoef sttrafvoerl pexapyemnesenstios fgrtarnatveedl.expenses.
1
Chapter
An Overview of Business Writing
1. Courtesy
Examples of using you-viewpoint
— A large sale of our products will make our company more profitable. — A good sale of the products will benefit you. — We are in need of fund and you must pay… — To maintain your excellent credit, please remit… — We can not offer you any refund… — You could obtain a refund if… — Obviously you forget telling us the color… — Please indicate your choice of color…
Think of examples of negative language you have heard that could be easily be stated using positive words.