商务英语写作第八章
商务英语写作 第八章

Counter-offer
End
Payment No
Claim
Adjustment
Refusal
8
Chapter
Persuasive
Claims
and
Refusals
Contents of this chapter
I. Introduction II. Sample Analysis III. Sample Contrast IV. Useful Patterns and Sentences
Improved version
Dear Sir/Madam:
I have been a customer of your department for the
last 10 years and have always been very happy with
the service.
Recognize the good service all along
• Present facts to prove your claim is valid and explain why the company is responsible for the problem.
• Close by telling the reader exactly how you want the problem to be solved. Make the request clear.
sive
Claims
and
Refusals
I. Introduction
1. Persuasive claims 2. Refusals
8
Chapter
Persuasive
大学核心商务英语写作教程unit 8 Sales and Contract

2. What do you think a contract should consist of?
• Title • Body • Date • Place • Signature, etc.
2020/12/10
3. Can you list some kinds of contracts?
• The sales letter is a form of advertisement. Its main purpose is to expand business by selling a particular kind of goods or services to selected types of customers.
that you have a product they would like to buy and
resell, then they will continue reading. Otherwise the
letter goes into the trash.
2020/12/10
• Effective sales letters generally have four paragraphs and are arranged in the following manner:
•
In external trade, the business contract is the
symbol of achievement of the partnership for both sides.
A contract is generally a formal written agreement,
you show the buyer how he/she will benefit from
高级综合商务英语I Unit8 Text A A Crisis Made in Japan

Unit 8 Crisis ManagementText AA Crisis Made in JapanIn Japan there is a proverb, 'If it stinks, put a lid on it.' Alas, this seems to have been Toyota's approach to its burgeoning safety crisis, initially denying, minimizing and mitigating the problems involving brakes that don't brake and accelerators that have a mind of their own. President Akio Toyoda, grandson of the founder, was MIA for two weeks and the company has appeared less than forthcoming about critical safety issues, risking the trust of its customers world-wide.日本有句谚语:“要是闻着发臭,那就盖上盖子。
”(眼不见为净。
)丰田汽车公司(Toyota)似乎就在以这种方式处理其日益凸现的汽车安全问题。
对于不能刹车的刹车以及颇有“主见”的油门,丰田起初是否认,然后想大事化小,后来又百般推托。
公司总裁丰田章男(Akio Toyoda)是丰田创始人的孙子,在危机发生的头两周成了失踪人员,公司对重大汽车安全问题的反应似乎不再那么积极,有负全球消费者对其的信任。
This has been a public-relations nightmare for Toyota, as its brand name has been synonymous with quality and reliability. Crisis management does not get any more woeful than this and the cost of this bungling so far-the $2 billion recall and the loss of 17% of share value since Jan. 21, when the gas-pedal recall was announced-is only a down payment on the final tally. The recall will surely expand, including cars produced in Japan. Lawsuits are being filed and an expensive settlement looms. And then there are the idle factories and empty showrooms to account for.对丰田来说,这是一场公共关系的噩梦,因为长久以来,丰田品牌一直是品质和可靠性的代名词。
商务英语写作 Lesson 8

Unit Three Workplace
To: Susan.lin@ From: Thomas312@ Date: Monday, July 7, 2014 Subject: A-Z of Final Examination Dear Ms. Lin, I wrote to you on June 28 informing you of our final exams and enclosing the timetable. I have not received a reply from you and wonder if you actually received my letter. You should be on time to take part in the final exams with your stationary. You also need a calculator in the Math exam. If you have any question about the final exams, please do not hesitate to write to me. Best wishes. Sincerely, Thomas
on the 18th of that month... about 10:30... certainly in the morning... On reflection it could be closer
to 11:00. The most important thing is that I shall have Miss Mary Bannon, the new Sales Director, with me. I want a tour of the branch, and an afterward lunch. Miss Bannon wants to meet the sales staff... informally. Ask Mrs. Molloy to confirm by return fax that she has received the memo.”
商务英语函电Chapter 8 (3)

Specimen letter 1
Part one: state the fact that we have not received the payment duly and urge the remittance of payment. Part two: look forward for the future cooperation. Part three: show thanks and urge again.
Writing tips
A letter focusing on negotiating payment terms by the importers: 1. In the openning sentences: Mention the Contract No., Order No. goods, etc. 2. Suggest the speficic terms of payment and put forward the reason clearly;
Specimen letter 2
Dear sirs,
Reply to payment reminder
We have received your recent inquiry and are fully aware sixty days in arrears We that we are 拖欠60天 __________________. appreciate your patience and your willingness to help us 解 resolve this situation 决现状 __________________.
Specimen letter 1
Render
国际商务英语Unit 8

-
Messages have to be explicit, A person's word is not to be relied on, Paperwork is important
of a group and their characteristic products
Cultural Influence on Marketing
How does culture influence color customer behavior?
Taste style
preference
Approaches to Study of Culture
Information Gaps: Listen to Your Customer(s)
Self-Reference: Home Builders construct what they think
customers will need (Presumptuous)
RESULT: Cookie Cutter (千篇一律)designs, mass
SURVEY FINDINGS Many Customers prefer doing without . . . Fireplaces Covered Porches Coffee Bar Loffice (A combination loft + office space for a computer)
Unit 8 CulБайду номын сангаасural Environment
商务英语综合教程(上册)Unit 8 The Costs of Economic Growth-精选文档

Unit 8
The Costs of Economic Growth
Text
4 Mill actually looked forward to the coming of a “stationary state,” providing, of course, that the population problem (which had worried his predecessors, Malthus and Ricardo) could be handled and a decent standard of life could be guaranteed to the working classes.
Unit 8
The Costs of Economic Growth
Text
3 I confess I am not charmed with an ideal of life held
out by those who think that the normal state of human beings is that of struggling to get on; that the trampling, crushing, elbowing and treading on each other’s heels, which form the existing type of social life, are the most desirable lot of humankind, or anything but the disagreeable symptoms of one of the phases of industrial progress.
Unit 8
商务英语unit8译文及答案

商务英语unit8译⽂及答案参考译⽂Text A 这个选择适合你吗?吉姆和鲍伯在同⼀天开始为⼤陆企业⼯作,两⼈都是22岁并且毕业于同所⼤学获市场营销学位。
除了这些外两⼈很少有共同之处,吉姆性格内向,羞涩保守,⽽鲍伯性格外向,爱好交际。
数年来,吉姆发觉难以喜欢上这种总是与⼈打交道的⼯作,于是更换了⼯作并且再也没有过这份⼯作的念头。
鲍伯则⼀直呆在那个岗位直到他被提拔为市场部经理。
对于他来说,这种⼯作很有趣且具挑战性。
为什么市场营销的职业对于⼀些⼈来说是好的选择但对于有些⼈却不是呢?你曾经想过要选择什么样的职业吗?什么是职业?职业的概念有很多含义。
流⾏的含义是指⼀个⼈在选择⼯作时可能都会有向更⾼层次发展的想法,⽐如说挣更多的钱,承担更多的职责,获取更⾼的地位、名望和权⼒。
这个定义强调了⼀个⼈的职业在⼈的⼀⽣中占有着重要的作⽤。
怎样选择⼀门职业是⼀个不可轻视的重⼤决定,⽽这个问题也真正令⼈困惑不已。
吉姆就是⼀个很好的例⼦,他和鲍伯背景相同,为何他就不能卖出更多的产品呢?在选择职业时应该考虑⼏个因素,包括你的技能,兴趣,个⼈价值等等,这些对你的职业选择有很⼤的影响。
以下就是经常考虑的⼏个因素:技能确定⼀个⼈具有什么样的技能对于职业选择⾮常重要。
单纯地只是因为喜欢某个职业⽽不喜欢另⼀个职业来择业是远远不够的,⼀个⼈必须具备或能够开发其开展⼯作所需的技能。
是否他或她具备成为科学家,医师或⽣物学家的技能对于选择某个特定的职业发挥着重要的作⽤。
例如,你是善于解决复杂的技术问题,还是善于计划怎样实施某个项⽬抑或在培训他⼈时,你最拿⼿?这给了你⼀个提⽰:在你的职业⽣涯中你想使⽤哪些技能。
因此检查你的技能将有助于你了解哪种⼯作你最擅长,哪种技能你最在⾏。
兴趣⼯作的动机来源于兴趣。
常常你的兴趣会引导你去从事⼀份你喜欢的⼯作。
我们难以想象如果我们的⼯作和我们的兴趣完全不相配,那或许是⼀种痛苦。
⼈们在谋⽣的同时也在创造⽣活。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
外语教学与研究出版社 17
Minute
Minute is a summarized or condensed record of what has taken place in a meeting. It may record review of the past activities, new decisions and policies, and provide the decision-making process.
外语教学与研究出版社 6
The memo Format “Memorandum” Heading Body
外语教学与研究出版社
7
Heading (page 1)
To save time and effort—in writing, typing, and reading—most memos are written on preprinted forms. These forms vary from company to company, but most include spaces for the receiver’s name, the sender’s name, the date, and the subject. The preprinted words “to, from, date, and subject” indicate there the appropriate information is to be filled in.
外语教学与研究出版社 12
Sample (Continued):
4. How your laptop has not come up to your expectations. 5. What unanticipated uses you have found for your laptop that others may want to share. Please fax this information directly to me by 5 pm on Wednesday 7 December. If you have any queries, please contact my assistant, Jane Simmons, who will be visiting you on Tuesday, 6 December. Thank you for your help.
外语教学与研究出版社 16
Some important techniques for writing effective memos (Cont.):
Present the key idea first. The idea presented the beginning will usually receive the most emphasis. If your message is lengthy, try to divide it into logical sections. If you have several items, try to number them. Strive to make memos clear, complete, concise, consistent, correct and courteous.
外语教学与研究出版社
2
Memorandum (备忘录 备忘录) 备忘录
A Latin word which means “thing to be remembered.” Here it refers to a written record or communication, as in a business office.
外语教学与研究出版社 15
Some important techniques for writing effective memos:
Plan your message before you begin to write. Consistently use a simple and convenient heading that includes information like “To”, “From”, “Date”, and “Subject”. Choose a brief but appropriate subject line. Subject line should identify the topic and not give all the details.
外语教学与研究出版社 18
Principles
1 time, date and place of the meeting. Clearly state who attended the meeting and it may also include the apology from the person who was absent. Describe what has happened at the meeting in detail: be concise and clear; make a complete record; summarize what occurred; be specific; be objective; use formal words and passive voice to describe what took place.
外语教学与研究出版社 11
Sample:
Subject: Laptop Computers The board urgently requires feedback on our experience with laptops in Northern Branch. I need to know, for my report: 1. What you personally use your laptop for and your reasons for doing this. If you are doing work that was formerly done by other staff, please justify it. 2. What software you use. Please give the details. 3. How many hours per day you actually spend using it.
外语教学与研究出版社
3
Functions of a memo
A memo may communicate information, announce policies, instruct employees, make request, or offer advice. (Memos are rarely sent to other organizations.)
外语教学与研究出版社 10
Body
The body of the memo carries a clearly structured message, which is often written in short numbered paragraphs. The body, including the subject sentence, should be blocked to the left margin. The body should be written in plain English to present readers with an objective and factual description of the topic.
外语教学与研究出版社
5
Tones of memos?
A memo written to a close acquaintance within a company can be very informal, with first names, contractions (缩写 and other signs of 缩写), 缩写 informality. A memo written to someone less familiar, particularly to someone in a higher position in the company, can be as formal as any formal business letters.
外语教学与研究出版社 8
Heading (page 2)
To—identify the receiver of the memo; From—identify the sender of the memo; Date—serves as a record of when information is forwarded, requests are made, etc.; Subject—indicate the topic of the memo.
外语教学与研究出版社
9
Sample heading
To: All Staff From: Allen Smith, Administrative Officer Date: November 28, 2005 Subject: Operating Instructions for New Copying Machines
Chapter 8 Memos and Minutes
2010-12-14
外语教学与研究出版社
1
What is a memo?
The term “memo” (short for memorandum) is used to describe the standard format of internal communication. It usually omits the letterhead, salutation, complimentary close and signature.