商务英语写作第七章
第七章 电子文书
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第二节 外贸电函
(十三)附言(Postscripl PS or P. S.) 附言用来说明没有包括在信中的想法和内容。
四、写作基本原则
(一)Courtesy礼貌 (二)Consideration体谅 (三)Completeness完整
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三、基本格式
一封完整的外贸函电一般包括下面几个要素: (一)信封(Envelop) 与中文信封相反，英文信封上收信人的地址和姓名写在信封 的中间，发信人的地址和姓名写在信封的左上角，或信封背 面。 英文书信的地址应从小写到大，先写门牌号码，再写街道、 城镇、省或州及邮政编码，最后是国家名称。国家名称的每 一个字母都要大写。
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第二节 外贸电函
(三)封内日期(Dale Line) 封内日期是写信或打字时的日期。 (四)封内地址(Inside Address) 封内地址是收信人的地址，包括姓名，职务(如适用)，公司 名称(如适用)，街道名称或信箱号，城市，州或省，邮政编 码和国家。 (五)称呼(Salutation ) 称呼是一封信开头对收信人的称呼，写在封内地址或提示句 下两三行。
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第二节 外贸电函
二、类型
常见的外贸书信有27种:请求建立商业关系; 回复对方建立商 业关系的请求; 请求担任独家代理; 拒绝对方担任独家代理; 同意对方担任独家代理; 借引荐建立业务关系; 邀请参观贸易 展览会; 与过去有贸易往来的公司联系; 确认约会; 感谢客户 订货; 向长期客户推销新产品; 为商贸指南兜揽广告; 请求客 户作推荐人; 通知客户价格调整; 说明价格调整原因; 回复感 谢信; 请客户征询其他公司; 改善服务; 拒绝客户的要求; 应 付难办的客户; 祝贺新公司成立; 非正式的预约要求; 物色代 理商; 欢迎新代理商; 要求约见; 拒绝约见;因同意约见。
商务英语阅读知到章节答案智慧树2023年浙江水利水电学院
商务英语阅读知到章节测试答案智慧树2023年最新浙江水利水电学院绪论单元测试1.There are nine chapters in this online course.参考答案:对第一章测试1.When you are reading a train timetable, you apply the skimming strategy. （）参考答案:错2.You would expect to read a difficult economics textbook ______. （）参考答案:more slowly than you read a newspaper3.To improve your reading comprehension, you need to become a(n) ____reader （）.参考答案:active4.Reading one word at a time is bad because ______. （）参考答案:it is more difficult to get the general idea of a passage5.The following is a newspaper content page. Which page would most likelygive you the names and telephone of people who have used cars for sales? （）参考答案:5-C第二章测试1.Guess the meaning of the underlined word in the following sentence:Today was a day of turmoil at work. The phones were constantly ringing,people were running back and forth, and several offices were being painted.（）参考答案:confusion2.Which of following negat ive prefix can be added to “treat” and make anantonym? （）参考答案:mal-3.Choose a business English term and complete the following sentence:Organizations which aim at high market _________ generally have long product lines. （）参考答案:share4.Judge whether the following sentence is true or false according to wordanalysis.If they are co-producers, they produce something together.参考答案:对5.In the following sentence, the synonym of the underlined word is soothe.Although the salesperson tried to assuage the angry customer, there was no way to soothe her.参考答案:对第三章测试1.Jane Halton, currently Finance Director at Curtis Bank, is replacing JohnMurphy as Chief Executive at Boulder Insurance. （）Which of the following best expresses the essential information of thesentence? （）参考答案:Jane Halton is moving from banking to insurance.2.All price shown are inclusive of any promotional offer and tax at the currentrate.Which of the following best expresses the essential information of thesentence? （）参考答案:The price on the item is the final selling price.3.Meanwhile, the theft of information about some 40 million credit cardaccounts in America, disclosed on June 17th, overshadowed a hugelyimportant decision a day earlier by America’s Federal Trade Commission(FTC) that puts corporate America on notice that regulators will act if firms fail to provide adequate data security.According to the sentence, which of the following is not correct about thedecision? （）参考答案:It is disclosed on June 17th.4.Staying with a host family that gives participants even more time to practiseEnglish.Which word in the sentence is redundant? （）参考答案:That.5.Applicants must have qualified a research degree in Food Technology plus atleast four years’ industrial experience.Which word in the sentence is redundant? （）参考答案:Qualified.第四章测试1.Which of the following phrase is the most general one? （）参考答案:Running a country’s economy.2.Choose a supporting detail for the following topic sentence.Very few people in a new job could carry out their duties perfectly from thestart. （）参考答案:Employers understand that there is a learning curve in every position.3.Read the following paragraph and answer the question.Stereotyping consists of assigning traits to people solely on the basis of acategory. Some researchers suggest that stereotyping has four clear phases.First, a person distinguishes some category of people, for example,economists. Second， the person notes that one or more of the people in this category have certain traits, for example, dullness. Third, the persongeneralizes that everyone in this category has these characteristics, forexample, that all economists are dull. Finally, when meeting someone theperson is not acquainted with but knows to be, for example, an economist,the person stereotypes this individual as dull.Economists are used in the paragraph as______. （）参考答案:a minor detail4.Choose the sentence that best expresses the implied main idea of thefollowing paragraph.In the past it often took years to force a car company to make even small,inexpensive changes. In the 1960s, consumer advocate Ralph Nader had tofight for several years before Chevrolet stopped making the unsafe Corvair.But in recent years, customer complaints and publicity have led to quickcorrective actions. For example, the Consumers Union recently reported that all-terrain vehicles (ATVs) were unsafe when driven by untrained operators.Within eighteen months, ATV makers stopped making unstable three-wheeled models and set up an extensive customer training program. Morerecently, Consumer Reports magazine revealed safety problems in the FordBronco II. In response, Ford immediately announced a complete redesign and plans to market the re-engineered vehicle under a new name. （）参考答案:Because of customer complaints and publicity, car manufacturers arecorrecting car problems more quickly than they once did.5.Advertising affects our lives every day. Brand names are common householdwords. We start each day using the toothpaste, soap, and breakfast foodspromoted by advertisers. Ads have made the cars we drive signs of oursuccess. Our choices of food, dress, and entertainment are swayed by ads. Not one aspect of American life is untouched by advertising.The main idea of the paragraph is stated at the beginning of the paragraphand then restated at the end. （）参考答案:对第五章测试1.Which of the following is an example of a cause-and-effect structure? （）参考答案:Team X is quite bad; they lost last night by 40 points.2.In what way is this text mainly structured?Linux and Windows are both operating systems. Computers use them to run programs. Linux is totally free and open source, so users can improve orotherwise modify the source code. Windows is proprietary, so it costs money to use and users are prohibited from altering the source code. （）参考答案:Comparison and contrast.3.An economics textbook is best described as what type of writing? （）参考答案:Expository.4.An article begins with some background information leading to an issue, thenlists arguments for and against it, giving evidence for different points of view, and at last ends in a conclusion that sums up both sides or recommend one point of view. What’s the text type of the article? （）参考答案:Argumentative.5.The following are examples of expository text: ______. （）参考答案:USA Today, The Recipe of Cooking, British History Textbook1.Which of the following expression is an example of purpose in an essay? （）参考答案:To inform.2.Which of the following is a possible tone? （）参考答案:All of these.3.Which of the following statements shows a formal tone? （）参考答案:null4.The Social Security Act was passed during the Great Depression. Thisstatement is a fact. （）参考答案:对5.The Russia-Ukraine conflict has made the price of gas grow to become tooexpensive. This statement is a fact. （）参考答案:错1.What should you look for in a consumption habit study to make an accurateinference? （）参考答案:All of these.2.Not only are the beach hotels overpriced…What will the remainder of the sentence be about? （）参考答案:Something negative about the hotels.3.Strong reasons ____. （）参考答案:all of these4.Which part of an argument gives proof that your main point is correct? （）参考答案:Reason.5.Which of the following is an example of a logical fallacy? （）参考答案:If you have information missing from your argument, then myargument is right.1.What's the price/unit of blueberries? （）参考答案:$1.40.2.Which axis is the horizontal axis? （）参考答案:X axis.3.Which of the following should a business use when it wants to compareseveral products with each other? （）参考答案:Column chart.4.Which pet is more popular in Australia than in the US? （）参考答案:Fish.5.What is a work-flow chart? （）参考答案:A diagram showing a high-level business process.第九章测试1.Mark is a manager who needs to communicate a new policy to his teammembers. Which of the following form of communication should Mark use for this purpose? （）参考答案:Memo.2.Which section of the executive summary shows the important discoveriesmade during the research process? （）参考答案:Key findings.3.Which part of a business report sums up the main points of the report? （）参考答案:Executive summary.4.What kind of data might a business person want to look at if he wasgathering data for a new hotel? （）参考答案:All of these.5.The news headline “Mayor to Open Shopping Mall” applies the typicalgrammatical rule of infinitive to indicate future. （）参考答案:对。
商务英语口译王艳答案
商务英语口译王艳答案【篇一：商务英语阅读第二版(王艳主编)chapter1-4 课后答案详解】汉chapter1sluggish economy冷清的经济full employment充足就业trade deficit贸易赤字in-depth analysis深入的剖析industrialized countries工业化国家free-trade agreement 自由贸易协议international specialization 国际专业化product differentiation产品差异trade surplus 贸易盈余determinative factor 决定性因素chapter2consumer-goods花费品discount retailers折扣零售商equity品牌财产价值advertising budget广告估算brand real-time sales data 及时销售数据sales promotion 促销profit margin 盈余scanner data 扫描数据chapter3privileged minority marketing research 享有特权的少量人gas station加油站市场检查 professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜伏顾客business disaster 商业灾害chapter4mobility of people人口流动supplier networks供给商网络standardized items标准零配件specialist manufacturing technology 特别制造技术complementary economies互补经济体anti-japanese sentiment 反日情绪foreign affiliates 外方合伙人，外国隶属公司go public 上市二、汉翻英chapter1经济共赢 economic win-win 收入不一样等wage inequality 关税壁垒 tariff barrier劳动生产率labor productivity辞退工人 lay off works生产因素factor of production双边协议 bilateral deal回归剖析regression analysis市场准入 market access世界经济复苏world economic recoverychapter2价钱溢价 price premium基线销售base-line sales减价 price reductions广告支出advertising spending营销组合 marketing mix销量溢价quantity premium产品数目（种类）product-line variety美元分派allocation of dollarschapter3平常生活 daily life广告活动advertising campaigns物理特色 physical characteristic视觉想象visual imagination 国内媒体 national media销售增加sales increase销售渠道 distribution system产品到导向型的广告product- orientated advertisingchapter4公司并购mergersand acquisition 国外扩充overseas expansion全世界化战略globalization strategy保护主义举措measures 市场准入 access of market知识产权property right贸易伙伴trading partnersprotectionist intellectual三、完形填空chapter 1 chapter 2chapter 3chapter 4资本投入【篇二：商务英语口译教课纲领】文摘 :商务英语口译王艳答案一、课程基本信息1. 课程名称：商务英语口译)程教课纲领课程英文名称： business english interpretation 2语系3. 学时 /学分： 34 学时 /2 学分4. 开课学期：第七学期．讲课专业：外5. 面向对象：本科大四学生二、课程性质与任务课程性质：专业选修课程。
商务英语沟通
商务英语沟通第一章如何申请理想工作1，Writing is a good enquiry about a job is vital to your chance of success.2,The first words that the employer reads are going to shape his or her opinion of you.3,Job advertisements mainly come from:a friend,other contacts,newspapers,magazines,the internet.4How to apply for the ideal job1.Here are some good ways make your application letter stand out(1)Look for something unusual in your experience or qualifications.(2)Make the contents of your letter appropriate for the job.(3)Avoid annoying phrases(4)Get someone to read your letter before you send it(5)Keep the letter short(6)Mention the organization(7)Make your letter physically easy to read(8)Remember to state which job you are applying for(9)Be realistic(10)Check again.5What to mention in your letter or e-mail(1)You meet the specifications for the job(2)The things that make you stand out. 第二章简历与面试2. What to mention in your letter or e-mail(1)You meet the specifications for the job(2)The things that make you stand out. 2,The important factor is to make your resume clear,concise,easy to read.3, What do you do now in interview? You must knoweverything:(1)The company(2)The job(3)Thebusiness environment.(4)The businessculture of the company (5) Existingemployees(6)Focus areas (7) Salary4,Tips (面试中的技巧)(1)Names, underline your familyname(2)Eye contact , eye contact is veryimportant（3）Sit comfortably, visual impression are important.The four steps involved in.interviewing are: preparation，interchange, uation and action.5,It is always better to beover-dressed thanunder-dressed.For men:a smartbusiness suit,or jacket andtrousers,with shirt and tie,areusually the safest bet.For women(neat and tidy),shirts should beat or below the knee and shoesshould be smart with low heels.6,A resume or a curriculum vitaegives details of youreducations,experience,previousemployment and other relevantfacts.第三章口头商务通1. 出色演讲三步骤：（1）Preparing for the talkThe audience（how many people will be present,their nationality,cultural grouping,status,gender and interests), The introduction. The facts Visualaids Don’t trust the technology The venue The length Be ready for questions(2)Preparing the contentStructureA clear introduction is essentialThen you move onto the main part of your presentation Finally youmust have a conclusionHow long should your presentation be?Keep it short and simple（3）More practice2．演讲过程中的技巧(1) Look at them and smile. (2) Take your time(3)Eye contact (4) Gestures (5)Do not just read your speaking notes(6)Pause and volume (7) Sumup (8) Do not run away第四章：同事沟通及客户沟通1.Problem communications （问题沟通几条原则）(1) Stay calm (2) Listen (3) Donot assume (4) Explain clearly(5)Speak clearly (6) Ask for details(7) Check and respond2言语沟通的有效性检验(1)Action (2) Checking (3)Listen (4) Ask for suggestions (5)Leadyour ideas into the ideas of the otherperson (6) Explain clearly(7)Ask for suggestions again (8)Offerto revise (9)Checking3,Here are a few questions toconsider about non-verbalcommunications:1,how do you thinkyou look?2,how can you changeyour clothing message?3,whatnon-verbal communications doyou not like?4,what assumptionsdo you make?5,do you makegroup assumption?/doc/b015988110.html,municating with bosses(1)listen(2)ask forsuggestions(3)lead your ideas intothe ideas of otherperson(4)explain clearly(5)ask forsuggestions again(6)offer torevise(7)checking(8)follow up第五章：Written Communication（书面沟通）1.书面沟通的形式包括：(1)A short list of points (2)A hugedocuments consisting of hundreds ofpage(3)A letter (4)A note (5)An agenda (6)Minutes ofmeeting (7)A proposal (8)A description (9)A biography (10)Job application 2.内容撰写过程（5W1H）What why when who where how3.书面沟通小技巧(1)Size matters （字体）(2)Use white space （间距）(3)Read aloud （边读边写）第六章：Business meeting (商务会议) 1.开会的原因：(1)To communicate policies (2)To issue instructions(3)To listen to views (4)To hold discussions(5)To ensure that everyone is aware of what is going on (6)To review experiences and future action(7)To provide written records2.各种类型的会议风格(1)Authoritarian(独裁型）The boss is very much the top person. He or she is there to give orders and the others are there to receive instructions. He or she make proposals, allows only a brief discussion and then ask for endorsement of the decision. You want an experienced leader to draw on his knowledge and skill and issue orders for action that will solve a problem.(2)Inclusive（讨论型）The person in charge seeks to involve all present in the discussion. He or she seeks out alternative viewpoints, repeatedly ask for opinions, and ask if everyone thinks the proposed course of action is appropriate.Decision can be difficult to reach or them may be avoided completely. There is a danger that each person present can go away with a different impression of what has been decided.(3)Combat（对抗型）There are meeting where strongly held and position are presented, attacked anddefended. People may argue anddisagree.(4)Routine（常规型）Somemeetings can be very structured. Project meeting often have to be routine in order that progress can be tracked effectively. Everyone has to meet at the same time at the same place and a very ordered of reporting is used. E.g.: Board meetings, executive committee meeting(5)Informal（非正式型）Focusgroups and brainstorming sessions, where new trends and ideas are identified and developed.3.Good written records have many attractions,（好的会议纪要包括以下要素）(1)They contain full information about when and where the meeting took place.(2)They record the names of the people king part.(3)They list people who did not attend.(4)They record who made what decision.(5)They list point for action(6)They are short and concise.(7)They remove duplications.(8)They are easy to access and can be held in electronic form.4.meeting minutes:itis,obviously,difficult to practice making meeting notes from atextbook as the process involvesan activity that is spoken andactive(what,why,when,where,who,how)第七章：cross-cultural business communications1. Phenomena which influence cultures 文化影响的表现形式(1) Time and punctuality. 时间观念与守时。
国际商务英语阅读与写作答案
2009全国国际商务英语阅读与写作(一级)答案新第一章第一节：DACCB第二节：BCBDD第三节：C B C B D第四节：第二章第一节：CDCAC第二节：DABAB第三节：BDCAA第三章第一节：CCADC第二节：CBDDB第三节：DCCBD第四章第一节：CACBD第二节：BDBAD第五章企业宣传Corporate Profiling1.从下列方框中选取合适的词汇填空，如有需要，请改变词汇的形式。
Fill in the gaps with words chosen from the box. Change the form where necessary. Section 1(1).reply (2).follows (3).increase (4).competitive (5).service (6).installation (7).popularize (8).discount (9).quality (10).s erveSection 2(1).electronic (2).domain (3).include (4).tradition (5).contributions (6).manufacturer (7).worldwide (8).assures (9).responsibility (10).g rowth2.将下列汉语句子翻译成英语。
Put the following Chinese sentences into English.(1).We are a major exporter of textiles in Qingdao with ten-year experience in dealing in this lineand are now desirous of expanding our business to our neighboring countries.(2).We learnt that you are a potential customer of Chinese electronic products, and these itemsfall within our business scope.(3).It is hoped that by our joint efforts we can promote business as well as friendship.(4).Since the article you require is not available for supply at present, we should like torecommend some similar ones as follows.(5).If you then still feel you cannot accept our offer we hope it will not prevent you fromapproaching us in the future.3.将下列英语句子翻译成汉语。
商务英语口语实训心得体会5篇
商务英语口语实训心得体会5篇实训，即“实习(践)”加“培训”;本源自于IT业的管理实践和技术实践;目前引入到“营销管理”和“商务管理”专业。
下面是小编搜集的商务英语口语实训心得体会5篇，希望对你有所帮助。
商务英语口语实训心得体会(1)商务英语口语实训已经结束了，通过为期两周的学习，我受益匪浅，口语能力得到了一定的提高，同时还学到了许多英语知识。
本实训旨在使学生更加重视英语口语训练并掌握口语表达的有效技巧，使学生进一步强化英语口语能力以适应职业的需要，从而培养较强的商务英语口语实际交际能力。
通过本实训，介绍几种有效提高听力和口语的学习方法，力图克服学生开口难的畏惧心理，最终为学生提高商务英语的应用能力、增强商务环境下的英语口头沟通能力提供具有建设性的语言学习启示，从而建立起具有持续性的语言学习能力。
本次商务英语口语实训主要学习了国际音标和情景剧练习。
通过这两大部分的训练，培养了我们用英语朗读各种题材书面材料的能力，培养我们在没有文字凭借的情况下用英语表达自己的观点的能力，清楚而逻辑的论证自己的观点的能力，培养在特定的商务情境下不借助文字辅助资料进行连贯而得体的交谈的能力。
实训要求我们认真参与、刻苦训练，在准备阶段能运用各种工具解决所遇到的问题，必要时能进行成功地团结合作，在检查中能自如发挥，独立完成所要求的任务。
学习的第一大部分是国际音标。
标准英语中共有48个音标，其中20个为元音音标，28个辅音音标。
发音时声带振动且气流在通路上不受发音器官阻挡的是元音。
发音时气流在通路上受到发音器官阻挡的是辅音。
老师首先讲解了基础音标的读法，通过重新学习语音音标，让我对音标有了新的认识，发现了我以前在读音标时存在许多错误。
对于口语中常出现的惯例性的特定读法，老师也给与我们及时的改正。
让我们的英语口语更流畅，更标准。
在学习了基本音标的基础上，有根据这些音标列举出常见的单词、短语、例句，让我们能更好的消化这一读音，让我们的发音更标准。
《世纪商务英语——外贸函电》教师用书
世纪商务英语外贸函电(教师用书)English Letter Writing in Foreign Trade主编吴思乐胡秋华副主编高文峻大连理工大学出版社前言《世纪商务英语—外贸函电》是新世纪高职高专教材编委会组编的商务英语类课程规划教材之一。
本书主要针对高职高专商务英语和其他涉外经贸专业的学生，也可以作为其他层次涉外经贸专业的外经贸英语教材。
同时，对正在从事或即将从事涉外经贸活动和贸易洽谈工作的广大外贸工作者来说，本书还可作为自学参考资料。
为方便教学和自学者学习，我们编写了与之配套的练习答案，并提供了常用表达部分的译文。
希望本书能对我们的读者有所帮助。
编者ContentsUnit 1 Fundamentals of Modern Business Letter Writing (4)第一章现代商务函电写作的基本知识Unit 2 Establishing Business Relations (7)第二章建立业务关系Unit 3 Inquiry (12)第三章询盘Unit 4 Offer (17)第四章发盘Unit 5 Counter-offer (22)第五章还盘Unit 6 Acceptance and Confirmation (27)第六章接受与确认Unit 7 Order and Contract (32)第七章订单与合同Unit 8 Payment and L/C (37)第八章支付与信用证Unit 9 Packing (42)第九章包装Unit 10 Shipment (47)第十章运输Unit11 Insur ance (52)第十一章保险Unit12 Complaint, Claim and Settlement (57)第十二章抱怨、索赔及理赔Unit 1 Fundamentals of Modern Business Letter Writing 第一章现代商务函电写作的基本知识Part Five Practical Training1. Arrange the Following in Proper Form as They Should Be SetOut in a Letter.(1) Sender’s Name: Guangzhou International Trading Corp.(2) Sender’s Address: 198 Yueken Road, Tianhe District, Guangzhou,China(3) Sender’s Telephone: 85230000(4) Sender’s Cable Address: 5527GZ(5) Sender’s Telex Address: 3328 gz CN(6) Date: September 15, 2007(7) Receiver’s Name: Standard Oil Company(8) Receiver’s Address: 38 Fifth Avenue, London, U. K.(9) Subject: RefrigeratorsMessage:We thank you for your letter of September 3, 2007, inquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keen interest.Basically, there are four acceptable formats for business letters. Students can choose one of the layouts as his/her style. The following is just a sample. Guangzhou International Trading Corp.Address: 198 Yueken Road, Tianhe District, Guangzhou, ChinaTel: 85230000, Cable: 5527GZ, Telex: 3328 gz CNSeptember 15, 2007Standard Oil Company38 Fifth Avenue,London, U. K.Dear Sir or Madam:Subject：RefrigeratorsWe thank you for your letter of September 3, 2007, inquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keen interest.Yours faithfully,…2. Address an Envelope for the Above Letter.Since we use the Full-block Style for the letter composing, we should also use the Full-block Style for the envelope.Unit 2 Establishing Business Relations第二章建立业务关系Part Three Other Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic products in America. We’dlike to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。
《世纪商务英语——外贸函电》参考书7
Unit 7 Order and Contract第七章订单与合同Part Three Other Commonly Used Expressions and SentencesTypical Sentences1. We have now seen the samples and are prepared to order 50000 pieces as a trial. (我们现已看过样品，并预备试订5万件。
)2．We are pleased to find that your material appears to be of fine quality. As a trial, we are delighted to send you a small order for 2500 dozen rubber shoes. (我们很高兴发现贵方用料品质优良。
现寄去2500打胶鞋的小额订单以作试购。
)3．With reference to the goods you ordered, we have decided to accept your order at the same price as that of last year. (关于贵方订购的货物，我们决定按去年价格接受贵方订单。
) 4．We have pleasure in informing you that we have accepted your order No. 234. (我们很高兴地告知已接受贵方第234号订单。
)5．As the goods you ordered are now in stock, we will ship them without fail as early as possible. (因为贵方所订货物尚有库存，本公司将一定尽快发货。
)6. Unfortunately, your order for goods model No. 84 is now out of stock, but we recommend No.85 as a substitute which is very close to your choice in quality though slightly higher in price. (很抱歉，贵方所订购的84型产品目前已无存货，故推荐85型产品。
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___Chapter Seven Sales letters
Most common letters:
The inquiry letter The acknowledgement letter The response letter The complaint letter The adjustment letter The application letter The acceptance letter
Visit us before August 25 and you can join our Kids Club – buy nine cones or cups and get the tenth free. With summer already heating up, it is an opportunity you won’t want to pass up. So if you are tired of all the screaming, stop by Sweet Treat today. Faithfully yours,
1.Getting attention or curiosity. 2.Proving benefits to inspire the customer’s desire. 3.To encourage action.
见Sample 7-3
Tips for writing successful sales letters
Writing a sales letter
Situation:
As the summer school holiday approaches, your company Sweet Treat decided to promote the company’s homemade ice cream to the parents. Please Write a persuasive sales letter for the company.
2). The Body
to be healthy to be wealthy to have a safe future to be comfortable to be better than others to be attractive to the opposite sex
Directions:
Exercises:
请现在就来租车, 让我们带走你旅途的烦恼。 Reserve your car now and let us take the worry out of your travel arrangements.
Exercises:
我们热情欢迎您参加本届时装展,我们最新 的羊绒衫系列在38号展台展出. You are cordially invited to this session of fashion show, in which our latest collection of cashmere sweaters is displayed at No.38 exhibition stand.
1.What is the aim of sales letter?
The sales letter make the readers realize that not only the product or service is good , but it is good for them.
3. The general plan for sales letters
Ask a question Refer to audience members Refer to recent happenings Use a dramatic story Stress importance of topic Use a quotation Cite a little-known fact or statistic
Exercises:
感谢贵公司的友好合作,请填写附件中的调查问 卷,并发给我方,以便我们了解贵公司客户的满意 度. Thank you for your friendly cooperation. Please fill in the questionnaire attached, and send it back to us in order for us to be informed of your customer’s satisfaction.
1). The Opening
The first paragraph you should grab the interest of readers, and to encourage them to read on.
Have you ever thought about investing in the Stock Exchange, but then dismissed the idea because of the size of your investment? If you die, who will feed your family? If you own a dog, you have a responsibility to keep it clean and fit!
What are the needs of the people ……?
The need for entertainment The need for safety The need socializing The need for knowledge The need for comfort The need for fame The need for more free time
Analyze the reader. Know the product or service. Emphasize benefits. Understate the price, unless it is an obvious bargain. Enclose more details.
Useful notes:
Exercises:
有了这“世界各国百科全书”,你所有的问题 都解决了,所有问题的答案都在这部书里.
All your troubles are over with the “Worldwide Encyclopedia” which has all the answers you will ever need.
Our product will never disappoint our customers thanks to its excellent performance and exhibits fine quality, and above all a feeling of luxury offered by no other product of a similar type.
3). The Closing
Make the reader act !
Money-back guarantees Free samples Trail periods Payment plans
3). The Closing
If you are not completely satisfied, then return the alarm clock with no obligation. Remember, this offer is only open for two days. By sending the card before May 24, you will obtain a special discount of 5% at our introductory stage.
跟踪信 follow – up letters 经验丰富的新闻记者 a seasoned news reporters 卖点 selling point 再次订货 repeat order 免费电话号码 toll – free number 待命的 to be on call for
Arousing the prospective customer’s interest
Sweet Treat Ice Cream Dear Customer: Your kids are home from school for summer and you can hear them screaming. And what are they scream for? ICE CREAM, naturally! Don’t disappoint them! Come into Sweet Treat. Our famous HOMEMADE ice cream can’t be beaten! You will never taste anything this creamy and delicious. And it is all made right in our store so you are guaranteed the freshest ice cream you have ever had.
2). The Body
The body should keep the reader’s interest and create in the reader’s mind a need for your product or servicen.