Marketing Presentation 汉堡王营销分析

Benefits
百度文库
Products
Price
Placement
Tasty and all types of flavors of burgers
Satisfy customers’ own interests Spicy, salty, sweet, different
ingredients contained in the burger
Effectiveness
80%
It has a good public praise among the customers.
Find Burger King in subway station, big markets, crowded city center.
Through its delicious hamburgers, Burger King attracts more and more customers to buy their products.
Teens & Adults
Mainly focus on Teens and Adults Not that children and family appealing More “Mature” compared to Mcdonald's
How often do they buy these products?
Have a large range of prices The quality of the burgers stands
out among fast food restaurants. (When the price is the same)
Can be found near, for example, offices or other working places
For lunch, the workers usually eat Burger King since it is convenient.
Similar Providers
01
KFC & McDonald's
02
Starbucks
03
Subway
KFC, McDonald's offer burgers as main foods. Starbucks provide coffee mainly , some soft drinks Starbucks and Subway sell sandwiches, which are somewhat similar to a hamburger.
Comparison with competitors
01
02
03
04
Promotional Methods
NO.1 NO.2 NO.3 NO.4
“Taste is King” (customers)
High-quality Hamburgers
Storefront design and inner arrangements Communication between regular & new customers.
As a leader in fast food industry, Burger King’s marketing is successful.
You
Marketing Presentation - Business Introduction
Presented by
Revan, Jack, & Steve 12 E
Burger King
Business Name
Products Offered
01 Hamburgers
02 French Fries
25% 45% 65%
Children: seldom eat burger king (more kids can be seen in McDonald's) Teens and adults: 1 to 2 times a week, sometimes once a month Fast food Lovers: almost every day since they are addicted to it
03 Soft drinks & milkshakes
CROISSANT
04 Deserts 05 Chicken 06 Breakfast
Target Audience
Hungry consumers
Every age group from children to the elderly Hungry ones who want a meal Addicted to it / Fast food lovers