全英商务英语论文
商务英语相关论文范文
商务英语相关论文范文随着中国对外交流的日益加深和市场对商务英语人才需求的增大，商务英语专业已成为各高职院校最热门的专业之一。
下面是店铺为大家整理的商务英语相关论文，供大家参考。
商务英语相关论文范文一：商务英语精读教学改革思考摘要：本文通过CLIL教学理念中的4C框架，探讨了商务英语精读课程教学方法的改革。
商务英语精读教学往往将语言和商务知识相割裂，而在CLIL教学理念的4C框架下，通过整合课程教学内容、变革课堂组织形式及完善课程评价体系，可以改变这一现象，从而提高学生的学习效率，提升教学质量。
关键词：CLIL;商务英语精读;教学方法改革商务英语精读是一门以语言技能为主、商务知识为辅的语言课程。
课程旨在通过对语言的实际运用及课程内容的学习，使学生的英语语言，尤其是商务英语语言能力得到长足的发展，并进一步打下商务知识基础。
然而，在我国讲授商务英语的多数英语教师由于受到专业知识的限制，往往用讲授基础英语的方法进行商务英语教学，以词汇和语法教学为主，仅把商务作为专业知识课进行教学，以翻译为主(丁利英，2008)。
这种教学模式只是在形式上把英语与专业结合起来，课堂缺少双向交流的机会，教师难以帮助学生逐步具备以英语为媒体进行商务交流的能力。
内容与语言相融合的教学理念(以下称为CLIL)是一种学习并使用外语与学习学术内容相结合的教学理念。
CLIL指的是对学术内容及学生外语能力在教学过程中的相融，学术内容与外语能力在教学目标上具有同等重要的地位(Lyster，2007：6)。
商务英语精读作为一门跨学科课程，旨在发展学生的英语语言能力和商务技能，而CLIL教学理念可为学生创设真实的商务交际情景，将学生从孤立的、纯粹的学习语言方式中解脱出来，可以大大提高英语学习的效率。
同时，CLIL可以有效地把英语教学与商务知识教学结合起来，促进学生对商务专业知识的掌握。
因此，本研究将尝试运用CLIL的相关教学理论探讨商务英语精读教学方法的改革。
商务英语方向论文范文
商务英语方向论文范文商务英语，主要是指人们在商务活动中使用的英语，由语言知识、交际技能、专业知识等构成。
商务英语作为一门专业英语，不仅具有一般英语特点，且具有丰富的文化底蕴。
下文是店铺为大家搜集整理的关于商务英语方向论文范文的内容，欢迎大家阅读参考!商务英语方向论文范文篇1浅析商务英语信函的特点和翻译实践【摘要】掌握撰写和翻译商务英语信函的技能是十分必要的，可以使我们在今后的商战中处于不败之地。
本文阐述了现代商务英语信函的特点及翻译的问题。
【关键词】商务英语;信函写作;翻译随着全球经济一体化进程的不断发展，商务活动日益频繁，互联网的迅猛发展使商务信函就成为国际贸易中客户之间沟通的主要方式。
当前国际贸易中的竞争日趋激烈，时间、速度和效率显得更为重要。
这必然带来商务信函风格和语言上的变化。
各公司的董事和经理们都不愿意把时间浪费在阅读那些啰嗦，空洞的文字上，他们要求书信讲究实效，看一遍你就能知道说的是什么。
现代书信的特点可以概括为清楚，简洁，有礼貌，语言风格更趋于自由和口语化。
清楚就是要准确明白地表达自己的意思并确保对方也能准确领会你的写信意图;简洁就是用尽可能简单的或少的词语来表达意思;礼貌就是在写商务信函时要站在对方的立场上考虑问题并做到彬彬有礼。
这些特点从商务信函的开头语中就可以看出。
例如:一、介绍公司或公司产品Specializing in the export of Chinese foodstuff，we wish toexpress our desire to trade with you in this line.我们专营中国食品的出口，希望与你方在这一行业建立贸易关系。
We are the largest garments trading company in Japan，andhave offices and representatives in all major cities and townsin Japan.我们是日本最大的服装贸易公司在日本的所有主要城镇都有我们的办事处和代理。
有关商务英语方面论文商务英语毕业论文
有关商务英语方面论文商务英语毕业论文商务英语是外贸人员同世界各地开展进出口贸易时用于洽谈交易、联系业务的一种应用语言。
下文是WTT为大家整理的有关商务英语方面论文的范文，欢迎大家阅读参考!有关商务英语方面论文篇1浅论商务英语教学美国的次贷危机演变成金融危机，不仅威胁了美国经济，也殃及世界上其他国家，其负面效应对中国经济形成了较大的冲击，尤其是对外依存度较高的外贸行业受到的影响则更大。
严峻的经济形势很大程度上影响了商务英语专业学生的就业。
商务英语专业的学生在日趋白热化的就业竞争中胜出?这对商务英语教学提出了更高的要求。
一、商务英语课程特点与教学现状Hutchinson和Waters认为商务英语是专门用途英语中的一个分支，是一门以语言学为主导、吸收了一切与商业相关的领域的学科研究方法的综合陛学科，基本上属于应用语言学。
从语言的角度看，商务英语是商务环境中应用的英语，但从内容而言，商务英语叉不能脱离商务。
其特点是：(1)以目的为导向;(2)以自我学习为中心;(3)真实语料2]。
例如，BEC商务英语口试主要考查考生商务交往过程中运用英文的能力。
商务交往主要包括建立和保持商务联络、谈论工作、制定计划与安排工作等，目的性和实用性较强。
20xx年高等教育出版社出版的《体验商务英语》还设置了真实的案例分析。
改革开放后，中国众多高校纷纷开设“经贸英语”、“商贸英语”、“商务英语”以及“外贸英语”等课程，培养既通晓外语又精通国际商务的复合型人才。
有的院校如上海对外贸易大学还开设了相关的研究生课程。
另外，出版了一系列商务英语教材，例如英国剑桥大学出版社出版的级商务英语教材，与其相关的商务英语考试和培训已获得了广泛的关注和肯定。
但是，我国多数讲授商务英语的英语教师由于受专业知识的限制，往往用讲授基础英语的方法进行商务英语教学，以词汇和语法教学为主;而多数讲授商务英语的商务专业课教师由于缺乏语言教学的经验，教学中以翻译为主。
商务英语专业毕业论文(最新5篇)-最新
商务英语专业毕业论文（最新5篇）商务英语专业要求学生受到英语听、说、读、写、译等方面的良好训练，掌握英语语言和文学、政治、经济、管理、社会文化等方面的基本理论和基本知识，并通过英语专业全国四级和八级考试。
下面是精心为大家整理的5篇《商务英语专业毕业论文》，希望能够给您提供一些帮助。
商务英语教育改进措施篇一1、改进教学内容。
在语言经济学视角下，加强对课程设置的改革，可以提升商务英语的教育质量，并且可以提升商务英语的语言价值。
在目前的商务英语教学中，主要以基础、知识和能力为主要教学目标，难以满足社会的发展形式，同时不利于学生在社会的发展。
另外，商务英语的教学目标主要是便于学生和供应商的谈判，然而在实际教学中，学生通过实践课程难以有效的提升自身的专业素养。
因此，我国商务英语教育应该适当的改革教育内容，以期可以更好的促进学生的发展。
首先，商务英语的教学应该以基础知识为主要目标，要使学生具备扎实的基本功底。
其次，我国商务英语院校要提升学生的听说和翻译技能，使其可以更好的同外国客户进行交谈，从而可以提升学生的业务能力。
最后，我国商务英语教学中，应该设立一部分实践性内容，以期可以帮助学生掌握最新的岗位工作流程，进而可以为社会提供更多的实用型人才。
2、以社会需求为教育导向。
在商务英语的教学中，主要是以基础教学和交流为主，学生难以掌握企业的最新发展形式，不利于企业更好的融入社会的发展。
针对这种现象，我国商务英语院校应该积极的制定相应的措施，以期可以提升学生的适应能力。
首先，我国商务英语院校应该积极的在教学过程中添加应用实例，例如企业的最新发展动态和客户的最新谈判技巧等，只有在课程教育中添加实践性内容，才可以更好的提升学生的素质。
其次，我国商务英语院校应该加强对学生的实践技能训练，学校可以根据自身的经济条件，建立适当的实训基地，以期可以增加学生的课后实践，从而可以更好的使学生将理论与实践相结合。
最后，我国商务英语院校可以加强和社会企业的合作，将学生输送到企业中进行实习，这种方式不但可以提升学生的实践性能力，还可以提升学校的教学质量。
商务英语论文Business Negotiation
How to make a Successful Business NegotiationGroup A Name: Number:AbstractBusiness negotiations, is coordinating the interests of relationship between the people and meet their own needs and to reach a consensus of an act and processes. Therefore, it must be rational thinking, to the interests of both sides involved to carry out systematic and detailed analysis. Language in business negotiations like Bridges, occupy an important position, it often determines the success or failure of the negotiations. In business negotiations except in the language must pay attention to the civilized terminology, a clear, sentence is smooth and fluent generous general skill. Requirements outside, still should master certain language expression of art. Language expression of art has its elegant, vivid and lively and infectious wait for a characteristic, in business negotiations has played an in important role. According to this law, rules and measures develop a negotiated solution is a business negotiation with the scientific –side. This must be taken seriously and to try to embody. Meanwhile, the business negotiation is a direct communication between people activities in such activities, the negotiators of the quality, ability, experience, mental state and so full of change factors and their spot to play on the negotiation process and results, but also has a great impact. This allows business negotiations have some unpredictable and difficult to grasp characteristics. The same elements of the negotiations, the same environment and conditions, different people to negotiate, the end result is often different. This fact shows that negotiations have been tricky. “Science”will enable the negotiators to do correctly, and the “skills”in order to enable the negotiators to do things better. Thus, in any business negotiations are inseparable from the use of negotiation skills. It is directly related to the economic and social benefits of the acquisition.Key words: Business negotiation; Language art; introduction; culture1.Introduction1.1Brief Introduction to Business NegotiationWith the high development of the economy, people in the modern society may have a chance to go on a business, so the word “Business Negotiation” is not strange to us any more. But for its real meaning, not every one has a clear understanding.In brief, business negotiation is a process that in order to coordinate the relationship between business and meet their needs, people try to find a final settlement of the dispute to reach an agreement and sign the contract through the consultation and the dialogue. There are three essential factors for business negotiation: participant of negotiation, subject of negotiation, environment of negotiation. Participant of negotiation refers to people of both sides involved in the negotiation. It is usually a negotiating team or a group instead of a person. Subject of negotiation is the issues which need to be discussed by both sides on the business negotiation, namely, the problems that both sides have the mutual interest and seek to resolve. Environment of negotiation refers to the objective conditions which are required in holding a business negotiation. What is more, any business negotiation includes three stages: the preparatory stage, the conducting stage and the stage of signing contract. Having perfect behaviour in three stages and winning the success of business negotiation are of great significance for both the enterprise and the negotiators.For the enterprise, business negotiation is an important part of the company’s core competence. In the fierce market competition, the success of business negotiation may directly or indirectly affect the survival of the enterprise.Compared with the enterprise, the business negotiation has more needs to the business negotiators. During the business negotiation, negotiators are usually on behalf of the enterprise to attend the negotiation, and their image represents the image of the enterprise. So the excellent negotiators not only can be successful in the completion of the negotiation, but also can win the reputation for the enterprise.International business negotiation can be understood as a process in which two or more parties belong to different countries or different cultures come together to discuss common and conflicting business interest benefit. The international business negotiation is more complex, because it encompasses unconscious forces of different cultural norms that may operate to undermine effective communication. Thus, in an international business negotiation, in addition to the basic negotiation skills, it isimportant to understand the cultural difference and etiquette, and to modify the negotiation style accordingly.1.2 Brief Introduction of Business EtiquetteThe etiquette, as one traditional moral excellence, has the historical inheritance and the eternal vitality. On the international business negotiation, there involves a lot of etiquette, but in fact it is the communication among the people, therefore we are used to call the business etiquette as an art of the communication among the commercial personnel.International business etiquette is the arts or activities’ rules that meet different cultures in long term process of business negotiation or communication.Business etiquette refers to the suitable etiquette standard used in the business. It is a process that showing the respects to the opposite party by the conventional procedure and method. The core of business etiquette is a code of conduct which has a certain restraint on our conduct of the business activities. Simply speaking, business etiquette is the universal demand to the businessmen of the personnel image and professional quality in the business.2. Cultural impacts on business negotiations2.1 The Definition of CultureFor the purposes of the study of international management, culture is acquired knowledge that people use to interpret experience and generate social behavior. Culture is the coherent, learned, shared view of a group of people about life’s concerns that ranks what is important, furnishes attitudes about what things are appreciate and dictates behavior.Hofstede, a scholar in cultural object, dean believes that culture includes four levels, the most exterior layer of known Symbols, such as clothing, language, buildings, etc., the human eye can easily see. The second layer is the Heroes, in a cultural force, it is largely representative of the hero where the culture of the national character. The third layer is Rituals; etiquette is to treat each culture unique representation of man and nature, such as the Chinese culture, the main location where the meal is very particular about the arrangements. The deepest layer refers to the Values, which is the culture in the most profound, the most difficult part to understand. Cultural differences in every aspect of culture, cross-cultural communication is also required on every aspect of culture.2.2 Impact of Symbols on business negotiations (mainly focus on the impact of different languages).To begin with, the impact of Symbols is manifested on the language communicating process of negotiation. The differences are obvious, though the language behaviors negotiators used are provided with higher fitness. People on earth use more than 3000 languages. Because few of us can be good command of more than one language, problems of communication are bound to occur in international business communication. One reason for such differences is that languages are based on the concepts, experiences, and views and so on. Proper use of the language is a sensitive cultural issue. Americans tend to exchange task-related information in business relatively frank and direct, with clear statements of needs and preferences. Generally, they openly express their disagreements and resort to aggressive persuasive tactics such as threats and warnings. And the French are verbally and non-verbally expressive. They love to argue, often engaging in spirited debate during business meetings. Asians, on the other hand, tend to be far more reticent or implicit and sometimes go to great lengths to save face or not to offend. Saving face and achieving harmony are more important factors in business dealings for the Japanese than achieving higher sales and profits.What’s more, the impact of cultural differences on negotiation also represented on non-verbal communication. Non-verbal signals differ by culture, and the differences can affect communication. For example, people from Americans who visit certain Asian countries are likely to view the fast, short steps taken by the inhabitants as peculiar or subservience or weakness. Similarly, Americans see standing up as the appropriate thing to do on certain occasions, whereas people from other cultures do not. Apart from that, as for our Chinese, an up-and-down movement of the head means yes and a side-to-side movement of the head means no. These movements may mean nothing at all or something quite different to people from other cultures. Some cultures, like our China’s, do not like touching, while people from other cultures that like touching will give you greetings ranging from full embraces and kisses to nose rubbing. If you can understand others from different cultures based on your counterpart’s standards, you can seize the opportunity to access the cultural style of others.2.3 Impact of Heroes on business negotiations（mainly focus on the nation characters）.Here I take two examples respectively from the Americans and Japanese.Americans make decisions based upon the bottom line and on cold, hard facts. They do not play favorites. Economics and performance count, not people. Business isbusiness. When faced with a complex negotiation task, Americans tend to divide the large task into a series of smaller task. Issues such as prices, packing and delivery may be settled one at a time. For them, progress in the negotiation is measured by how many issues have been settled. While in Japan, decision-making is quite different. Many Japanese companies still make decisions by consensus. This is a time-consuming process, another reason to bring patience to the negotiating table. So, quick answers to any question or problem are almost impossible. Besides, foreign businessmen negotiating with a Japanese company should avoid showing any kind of favoritism toward one individual or depending on a single individual. This will alienate the other managers.From the two examples we can draw a conclusion: overlooking cultural differences may lead to the failure of negotiation.2.4 Impact of Values on business negotiationsValues are the standards by which a culture actions and their consequences, they affect perceptions and can have a strong emotional impact upon people.In 1992, a delegation, consist of Chinese business negotiation representatives and other 12 experts in different fields, purchased about 30 million chemical equipment and technology from America. The Americans sent everyone in the delegation a souvenir after the first round of negotiation. The souvenir had a delicate package. However, when opening the gifts, they were shocked. There was a green golf cap in everyone’s box. The original meaning o f the Americans was to play golf after the agreement. They have no idea of what a green cap means to Chinese. The agreement was not reached, not because of their misbehavior but of their lacking in Chinese culture.Thus, we can see that values play an important role in business negotiations. Before negotiations, a negotiator should study the basic convictions that the people have regarding what is right and wrong, good and bad, important and unimportant.2.5 Impact of Rituals on business negotiationsReligions vary from country to country, district to district and folk to folk.In a celebration held during a negotiation in Qatar, the superintendent of a multinational corporation brings brandy to show his willingness of cooperation. As a result, he was driven off by the counterpart, who was a Moslem. It later made the company unwelcome in whole Qatar. Why? The reason is that drinking liquors is forbidden in Muslim doctrine.It should be realized that negotiators with different culture backgrounds havedifferent needs, motivation and beliefs. It is suggested to understand, accept, and respect the other party’s culture.3. Asked ArtNegotiations of the inquiry is figuring out each other's true needs, grasp each other's psychological status, express your opinion and solve problems through negotiations the important means. In daily life, ask is very artistic. For example, there are a cleric asked his father: "I in praying, may I smoke?" The request was flatly rejected. In another clergyman said: "I am in the smoking can pray?" Smoking request permission. Why, in the same conditions, an approved, another rejected? Reason is the question of artistic quality. Granted the reason is "in smoking when resting still remember the prayer, do not forget to worship god"; Have not been granted the reason is "pray heart not single-minded, using smoking to refreshing, for god not benchi ungodly". Actually, this is the question of art, which this aspect can ask, what can't ask, how to ask, what time ask, this in the negotiations are very important. So to achieve effective to ask questions, be about to master the art of questioning and skill.3.1 Clear the content of questionsAsk people should make clear above all to ask yourself what it is. If you wish to each other clearly answer your question, then you also will specific clear. Question normally only a word, therefore, must terms accurately and succinct, lest make people obscure, cause unnecessary misunderstandings. Question wording is also important because questions easily to make each other fallen intopredicament, cause each other's anxiety and worry. Therefore, in the wording on must discreet, cannot have stabbed each other, embarrassment each other's performance. Even if you are negotiations of decision-making characters, key person, also do not show their special status, show aggressive momentum, otherwise, the question will have the opposite effect.3.2 Mode choice questionsChoose briefquestioning way is very important, ask different perspectives, cause each other's reaction is different also, was the answer is different also. In the negotiation process, the other party may because of your questioning and feel pressure and restlessness. This is mainly due to the questioner problem is not clear, or give the other side with oppressive feeling, threat feeling. This is the question of strategic does not have the right. Meanwhile, in question, be careful not to mingled with a vague hint, avoid to put forward questions itself make you into an unfavourable condition.For example: some stores room management, coffee or milk just start waiter will always ask customer: "sir, coffee?" Or is: "sir, drink milk?" Its sales flatly. Later, theboss asks waiter for a change, "sir, ask method drink coffee or milk?" Results the sales ~. Because, the first kind ask method, easy get negative answers, and the latter is to choose the type, in most circumstances, customers can choose a kind of.3.3 Note that the timing of questioningThe questions of the timing is very important also. If you need to objective declarative speech for beginning, while you are using questions type's speech, is not appropriate. Grasp the opportunity is performance for questions, appear a conversation problem, should stay another's full expression again after asking questions. Early late questions will interrupt train of thought, but is not polite, also influence each other answer problem of interest. Master question time, still can control of conversation direction. If you want to be interrupted me from the topic, go back to the original topic, so, you can use ask, if you want others to be noticed you mention the topic, also can use ask, and through continuous questions, take each other guide to you wish conclusion.3.4 Consider the characteristics of the object questioningThe other question is concise, frank upright, Each other picky, goodness, questions will wrangle subtle; Each other shy, questions will be implicative; Each other questions will be tactful; impatience, Each other serious, ask questions to seriously, Each other and lively, can be witty questions.References: 李昆益《商务谈判技巧》2007/10/1张煜《商务谈判》2008/1。
商务英语导论结课论文1
Business English and Its Learning StrategiesWhat is business EnglishBusiness English is English language especially related to international trade. It is a part of English for Specific Purposes and can be considered a specialism within English language learning and teaching.According to Tan Wenru , business English is based on the adaptation to the languages in business life. It contains all aspects that concern business events. It also teaches how to communicate and cooperate with foreigners and studies their lifestyles. Much of the English communication that takes place within business circles all over the world occurs between non-native speakers.Business English means different things to different people. For some, it focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. For others, it refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. In both of these cases it canbe taught to native speakers of English.The learning strategies of business EnglishAlthough business English is hard to learn, we can also master it by our hard work. Perhaps a good starting point is to look at how the word …strategy‟ is deployed in ordinary usage. A key element is that of problem-solving. A strategy is not simply what you do to obtain a result. It is the way you choose to deal with the questions that arise on the way to obtaining that result.In a recent paper (Griffiths 2007) on teachers‟ and students‟ perceptions of strategies, the author includes the following in the list of32 …strategies‟ that she selects for exami nation:●spending time studying English●learning from the teacher●doing homework●revising regularly●using a dictionary●learning from mistakes●studying English grammar●consciously learning new vocabularyBialystok (1978) in her model of second language learning defines learning strategies as alternative ways of "exploiting available information to improve competence in a second language" . Fourcategories of learning strategies are included in her model, namely, inferencing, monitoring, formal practicing and functional practicing. According to her, there are three types of knowledge: explicit knowledge, implicit knowledge and general knowledge of the world. She also states that the type of strategy used by the learner will depend on the type of knowledge required for a given task.Some experts have done some interesting researches. Survey results indicate that “the contents of the activities were useful and practical” and that “the activities teach me to be a responsible person”(80.8%). A total of 78.1% of the respondents mentioned “team work activities help me in improving English”.As far as I‟m concerned, it will take a long time to study business English, especially when it comes to the knowledge with the business background. Thus we should insist on continuous practice and accumulation to improve our listening and speaking. What‟s more, a concrete and clear study plan is necessary. As the saying goes, “well begun is half done”. One study plan is called the overall plan and it plays a leading role in the completement of the task. The other one is the detailed contents in a plan, which consists of a lot of complex steps. For example, what do we should do every day and how can we train the four parts: listening, speaking, reading and writing? After we have set up our plans, we should carry them out strictly. Meanwhile,not only the time management should also be paid attention to seriously, but also the competence of using English is required.Learning business English is not a suffering. We can get a lot from the learning process.So, just enjoy it.ReferencesTai Wenru. …International Trade Major English‟Griffiths, C. 2007 …Language Learning Strategies: Students‟ and Teachers‟ Perceptions‟,ELT Journal 61(2): 91-99Bialystok, E. (1978). …A theoretical model of second language learning‟,…Language Learning’。
商务英语论文
商务英语论文商务英语是为国际商务活动这一特定的专业学科服务的专门用途英语，所涉及的专业范围很广，并具有独特的语言现象和表现内容、文体复杂。
下文是店铺为大家整理的关于商务英语论文的范文，欢迎大家阅读参考!商务英语论文篇1浅析英语商务谈判技巧[摘要] 随着经济全球化的发展。
中国的国际贸易也越来越发达。
要想和外国人做好每一笔生意，你必须了解世界各国的文化。
国际贸易中跨国的商务谈判在所难免，所以你也必须懂得把全界各国商人的谈判风格研究从文化的角度来探讨国际商务谈判，分析国际商务谈判过程、世界各国商人的谈判风格，增强中国商人在国际贸易中的竞争力。
[关键词] 语言技巧谈判风格谈判技巧一、前言一个涉外商务谈判人员不仅要熟识谈判原则、相关法律和商务业务，而且要掌握一些谈判技巧，熟练地运用一些语用策略，即灵活运用语言的表达、手段、技巧等以实现预期的谈判日标。
商务谈判是一项解决问题、达成协议的复杂过程。
这项交互性任务涉及交际的各方面:交际人物、工作内容、交际形式、交际方法、交际内容、交际场景、个人能力等。
谈判人员的言语表达要根据情况而变化，针对不同的谈判对象而运用语言策略。
在商务谈判过程中，成功的语用策略无疑起着积极的作用。
本文探讨商务英语谈判中语用策略的运用。
二、英语谈判技巧1.商务谈判前的准备商务谈判前的准备也是商务谈判技巧的一部分，她往往会起到令人意想不到的效果)谈判前，要对对方的情况作充分的调查了解，分析他们的强弱项，分析哪些问题是可以谈的，哪些问题是没有商量余地的;还要分析对于对方来说，什么问题是重要的，以及这笔生意对对方重要到什么程度等等。
同时也要分析我们的情况。
假设我们将与一位大公司的采购经理谈判，首先我们就应自问以下问题:一要谈的主要问题是什么?一有哪些敏感的问题不要去碰?一应该先谈什么?一我们了解对方哪些问题?一自从最后一笔生意，对方又发生了哪些变化?一如果谈的是续订单，以前与对方做生意有哪些经验教训要记住?一与我们竞争这份订单的企业有哪些强项?一我们能否改进我们的工作?一对方可能会反对哪些问题，一在哪些方面我们可让步?我们希望对方作哪些工作?一对方会有哪些需求?他们的谈判战略会是怎样的?回答这些问题后，我们应该列出一份问题单，要问的问题都要事先想好，否则谈判的效果就会大打折扣。
商务英语论文范文8篇(高职商务英语翻译教学改革探析)
商务英语论文范文8篇高职商务英语翻译教学改革探析商务英语论文范文摘要：商务英语专业是一门跨学科专业,它的专业知识涉及英语、贸易商科、文秘和交际学等方面。
该专业学生在完成学业后不仅具备较好的英语语言知识、商贸基本知识、东西方文化基本概念,而且具有跨文化交际能力和商务运作能力,能适应职场需要,成为我国经济发展和国际商务活动需要的“应用型、复合型”人才。
关键词商务英语商务论文商务商务英语论文范文:高职商务英语翻译教学改革探析滨海新区是天津经济发展的新增长点,新区享有国家重点开放试点政策,发展速度极快,地区政策优势明显。
位于区内的天津开发区、保税区、天津港区、塘沽海洋高新技术产业园区竟相发展,大大小小的商务公司达数百家,进出口业务较为发达,从业人员都直接和间接地涉足国际商务活动,这将需要大量的熟练掌握英语及涉外商务知识的专业人才。
为了能更合理地为地区经济服务和更有针对性地进行教学改革,我们通过问卷调查、电话调查和实地调查等方式进行了针对性的市场和企业调研,以期达到高职英语教育“学以致用”的教学目标,把学生培养成用人单位所需的人才。
一、区域需求分析滨海新区各行各业中涉外行业繁多,如,商业、贸易、酒店、餐饮、旅游、船舶、石油、工程等行业。
英语作为工程项目和商务活动沟通的主要工具,有着独特的舞台,它无疑是目前国际上最为通用的交流和沟通的“桥梁”。
这就要求商务英语人才具有多种能力,如能流利运用中英文进行口头交流;能熟练进行中英文常见商务文本的互译;能熟练撰写中英文商务信函及其他常见应用文;能熟练运用电脑及网络进行中英文信息搜索及文字处理;能熟练运用国际商贸相关的文化背景知识;能熟练使用中英文介绍本公司的相关业务流程及产品特点。
基于以上的分析,本地区高职商务英语翻译教学在培养和提高学生专业理论水平的同时,重点要培养学生的英语运用能力、处理实际问题的能力及综合分析能力。
商务英语翻译教学以语言能力为核心,突出语言交际能力的培养,以宽泛的商务知识为主,以应用能力为重点,以思维能力和创新能力为动向,发展多角度思维和自我学习、追求发展的能力,提高学生的综合素质为最终目标。
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HENAN UNIVERSITY OF TECHNOLOGY河南工业大学Bachelor of Business AdministrationAssignment Cover工商管理学士学位课程作业封面MODULE CODE AND NAME科目代码及名称Module Code 科目代码：_____B3 _ _________Module Name科目名称：_____BC__ ________Lecturer 讲师：____XXX _ ____Section Code专业班级：__XXXXX_ _ ____Student ID 学生证号码：___---------------__Student Name学生姓名：_____XXXX ____Announcement: I declare that this assignment is ENTIRELY my independent work except where referenced. I have marked any Reference sources and am aware of programme regulations concerning plagiarism and referencing.声明：除了标明出处的引用资料之外，此作业是我独立调查完成的。
文内所有引用的资料已经详细标明出处，并且我了解课程中有关抄袭及引用方面的规定。
Signature 签名：Lecturer Comments 讲师评语Score 分数：Receive Date Year/Month/Day 收到日期：CONTENTSSummary (1)1 what is T aobao 10.11 event? (1)2 Reason and process of Taobao event (2)2.1 About the provisions of the service charge (2)2.2About the provisions of the deposit (3)2.3 Some new rules (3)3 The development of Taobao event (4)3.1 On Taobao Mall (4)3.2 The five news rules (4)3.3 On small and medium businesses4 Self analysis (5)4 Self analysis (5)4.1 My own ideas (6)5 some suggestion (6)LIST OF ILLUSTRATIONSFIGURE1 taobao 10.11 e vent (1)2 The Service charges and margin adjustments (2)3 taobao mall president Mayun (4)i1SummaryNow “Taobao event” is downtown, do not want to know there is no way. “Taobao incident” involves three sides, one Taobao Mall , Taobao Mall is the one that is the large sellers, as well as Taobao Mall is one of the small and medium sellers, their various associations between the three parties and conflict. because Taobao Mall as a new release of provisions, caused a small seller of large-scale seller of attack, causing a great impact, not only the credibility of Taobao Mall had an impact and be most hurt some innocent consumer. The events gradually infect large range, from this incident also allows Taobao mall management, small and medium sellers and consumers know how to do go in the future. This event has its own reason for any sides’ reasons. We have to stand in a different point of view to think this event, do not blindly to evaluate who is right, it was not right or wrong, in this article about the cause of the incident, development, and I view this incident and some suggested that there are other people’s views and argument. This event not only let us know later how to go in some respects the change , but also let me know different directions have different roles , not to act over the role of his face , this will not harm the interests of it. And in any event to be calm face to face, not too impulsive.TITLE1 What is Taobao 10.11 event?Taobao 10.11 eventis Taobao mall issued a newrule that in order to fight fakewill increase Services andMargin, so. on October 11,2011,some small andmedium businessassembled about 500000 Online Friends Voice for YY, They organized a concentrated shopping in Taobao mall of some large business, like handuyise、ousha、qigege、youyiku. If they Auctions of goods and the seller don’t send the goods. they apply for compensation to Taobao mall together(according to the rules: buyers can be compensated if the seller don’t send the goods in 72 hours. the shop will lost fraction or closed shop)；if seller send the goods, they all confirm the goods, and they give the shop score, scores are very low, then immediately application money back(according to the rules: buyers have refund rights for 7 days if the seller send the goods in 72 hours).through out this way, in Taobao mall some large business’s Rating , return goods rates and other credit indicators taken a blow. Through out this malicious way, the above four shops many goods have been forced off the shelf, the handuyise is more serious.2 Reason and process of Taobao eventIn the October 11, 2011 Taobao mall announce the Business management system will official upgrade. In this adjustment, if consumer buy fakes, they can Five times the compensation received, at same time if other businesses have violations will have more compensation to consumersThe Service charges and margin adjustments2.1 About the provisions of the service chargeIn order to make businesses more seriously in bazaar merchants of business behavior Taobao mall improve the service charge from 6000yuan to 30000yuan and 600000yuan. At same time, implement conditional technology service charge, Taobao mall return expenses according to businesses Scale of operation, service quality and other indicators of compliance status. Now the return policy is a set of Taobao mall, the businesses determine is very important. Taobao mall president Zhangyong to a letter to the seller that if seller can good service consumers and his shop has a certain size, the service charge will be refunded.2.2About the provisions of the depositTaobao mall upgrade the management system is important is build business margin system; the business must delivery of the deposit according to the agency brand when the businessmen stationed Taobao mall. Businessmen will deduction about 10000yuan margin when they have violation behavior. The margin will joined the consumer Guarantee fund, protection of the interests of consumers. And Taobao mall to clear of fake “0 patience”, if found the fake in the business will only close shop and deduction all the margin, compensation to consumers. Increase in service charge made some sma ll and medium businessmen is troubled, now the margin increase will made more businessmen is troubled, the seller can not breathe pressure.2.3 Some new rulesThe following is Taobao mall release the new regulations about service charge and margin：“On O ctober 10, the Taobao mall releases the new rules. the rules is, “tradition tonic/other tonic” and “brand health products” service rate from 2% to 3%;the service charge from 6000yuan each year to 30000yuan and 60000yuan,the annual revenues more than 600000,scores more than 4.6,can return some of the service charge; addmargin ,from 10000yuan to 150000yuan,can be divided into 10000yuan、50000yuan、100000yuan、150000yuan。