会展英语1-1
《会展英语》课程教学大纲
《会展英语》课程教学大纲学分：2学时: 32学时适用专业: 商务英语专业一、课程性质与任务本课程的性质为专业基础技能课程。
旨在使学生了解和掌握展览和会议业务等方面的知识和实务操作流程，包括展前、展中、展后的具体服务以及会议准备、会议预算、会议邀请和会议座位安排等现场工作等。
同时通过会展专业知识的学习，了解会展专业词汇和专业术语的英语特点，提高英语在会展领域的应用能力，从而为在国际会展行业工作和发展打好良好的专业和语言基本功。
前导课程:英语口语英语写作商务英语翻译后续课程: 外贸函电二、课程目标本课程除了讲授会展业基本内容及进行展览和会议业务各个环节的实践外，还包括训练学生在英语词汇、英语听、说、读、写、译方面的应用技能。
词汇方面：能够领会和掌握每一单元课文后“普通词汇”的发音、词性、中文意思，并能够在日常的口头和笔头交流中熟练运用。
掌握会展专业术语的用法是本课程的较高要求，学生应该通过各种词汇练习，提高和加深对每一单元的专业术语的理解，努力做到准确和得体。
口语方面：能够按照任务要求听懂对方的问题并运用所学的专业知识和专业词汇得体地表达工作内容，语音语调清晰，音调适中，发音标准；同时能恰当地运用一些交际策略或技巧较好地处理工作中遇到的实际问题。
阅读方面：能够读懂有关会展方面的文章和材料，掌握所读材料的主旨和大意，了解说明主旨和大意的事实和细节，能进行一定的判断和推论；既能理解句子的意义，也能理解上下文的逻辑关系。
翻译方面：能够翻译中英文的会展专业术语，做到拼写正确，大小写无误；能够运用课文中或学过的专业术语翻译文字材料，做到无明显的语法错误，逻辑严谨，用词得当。
写作方面：能够熟悉各种会展文案的格式和语言特点，根据任务要求用英语撰写出切题、完整、条理清楚、语法正确、语言通顺得当的文字材料。
三、教学内容及具体要求Unit 1 选择展会地点一．学习目标1.熟悉选择展会地点前须考虑的各项因素。
2.会和同伴用英语讨论如何选择合适的展会地点及原因。
会展的英语单词
会展的英语单词会展是指会议、展览、大型活动等集体性的商业或非商业活动的简称。
特定主题的会展是指围绕特定主题集合多人在特定时空的集聚交流活动。
那么你知道会展的英语单词是什么吗?下面来学习一下吧。
会展的英语单词1：Exhibition会展的英语单词2：Exposition会展的英语例句：你的艺术作品还是在公共的地方会展嘛?Your works are still being exhibited in public places!这个会展大厅也是及其巨大的。
An exhibition hall is also huge.在会展和会展的启动和管理阶段，时间是最宝贵的资源。
Time is the most precious resource in starting and managing meetings and expos.建成国际食品会展经贸中心。
Construct a international foodstuff promotion and exhibition1/ 4trade center.你知道么，南宁国际会展中心是南宁市的一个标志性建筑，造型像朵花。
You know, Nanning International Exhibition Center, which looks like a flower, is the landmark of Nanning.本届动漫节设立了会展、论坛、大赛、活动四大板块的40多项活动。
The current festival conducted more than40 activities in four categories, namely exhibitions, forums, competitions and events.以上的人流管理措施将应用于往后在会展中心举行的文娱活动。
These measures will also be implemented for future entertainment events.会展中心有活动隔断，它可以根据会议或展览会的需要来分隔场地。
会展英语词汇
常用会展英语词汇Attendance：展览会人数,包括参展商和参观商等展览会上的各种类别的人。
Attendee：展览会的参加者,一般指展览会或会议的代表、参观商和观众，但不包括参展商.Attendee brochure：发送给参观商或观众，吸引他们赴展览会参观的参观商手册.Air freight：空运货物。
Air waybill/Air bill：（货物）空运单,在航程上可以涵盖货物从发运地到目的地间的国内、国际航空运输.Adjustable standard：是一种可以在其上随意安装展板的展架立杆。
Aisle：观众人行过道或通道.Aisle signs：悬挂于展厅内的、用于标注过道名称或编号的过道标识。
Assembly：展位搭建.Agent:代理。
Booth:展位(摊位），在美国，一个标准展位是10×10平方英尺。
Booth area：摊位面积.Booth number：摊位号。
Booth personnel：展台工作人员。
Booth sign：摊位楣板，用于标识参展商的公司名称、摊位号等. Booth size:展位尺寸。
Blueprint：展位设计施工图。
Backwall booth：靠墙展位，其后背墙紧靠展馆墙壁，常被称之为边缘展位。
Buying team：(公司）采购小组。
Bill of lading（B/L)：提单。
Bonded warehouse:保税仓库。
Bone yard：运输代理公司在展览现场所拥有或租用的、用于存放展品空箱的仓库。
Consumer show：面向公众开放的展览会，一般需要买票进入，这种展览会又称公共展。
Convention：泛指大型会议、展览或者两者兼而有之。
Corner booth：位于两个或两个以上人行通道交汇处的展位，一些展览会组织对这样的展位收取额外费用。
Carnet:允许展品临时出口的海关批准文件。
Cartage：货物运输费，或指展品从港口到展馆的短距离运输。
会展英语-Unit 1
Which category are they in?
consumer show trade fair trade show
mixed show
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Passage 2
• SeQng up a planning commi:ee • Appoin2ng an experienced exhibi2on coordinator • Planning a budget • Sponsor • Expenses • Funding sources • revenue • Choosing a suitable venue • Finding poten2al exhibitors • Sending out personal invita2ons • Publicizing the exhibi2on • Seminars • Workshops
An experienced team An expereinced coordinator Projected revenue
When selec-ng the !me and venue for an exhibi-on,
what should be considered ?
Task 4: Listen and answer
1. What was the topic of the mee2ng? 2. What was the name of the trade fair? 3. Why did they decide to put the fair in the middle of Jan.? 4. What did Chris ask Lily to write down in their prospectus?
《会展情景英语》Unit1会展产业介绍
L: Yes! That’s why we seize every chance to take part in exhibitions.
S: Does your company really benefit by attending exhibitions? L: Yes, at exhibitions, existing clients, and potential buyers, can
it has had rapid and remarkable growth in recent years.自从 建立开放中国会展业以来，近年来它获得了快速和显著的增长。 4. In my opinion, a trade fair is one of the most effective ways to establish and maintain client relationships.在我看来，贸易展览 是建立和维护客户关系的最有效的方法之一。
情景对话
Dialogue 2
Student Wu is consulting with Professor Liu about China Import and Export Fair. He is an university student and desires to be a volunteer at the China Import and Export Fair. W=student Wu L=Professor Li
无忧PPT整理发布
L: Hello Mr. Shen. How nice to see you here again. S: Me too. It has been five years since we last met in Jilin. How are
会展实务英语
Unit 1Air one's views frankly 直抒己见Bring forward 提出Go further into 深入Take-off stage 起步阶段Brand-names 品牌Lose no chance 不失时机Virgin market 新兴市场Strive for 努力Market share 市场份额Participate in 参与By means of 通过......方式Feasibility study 可行性研究Go deeper into 更深入......Tap into 利用End-users 最终用户Shopping malls 购物中心Make a point on 阐述清了......For one's consideration 供参考Newspaper clipping 剪报Hi-tech 高科技Keep abreast with 跟上；与......并驾齐驱Hold a leading position 处于领先地位Statistical figures 统计数据Cause great concerns 关注Parts and component 零部件Target groups 目标群体Sewage treatment 污水处理Trade associations and societies 行业协会和学会Year-round 终年Be involved in 涉及Get the ball rolling 启动，发动Green hand 新手Take the challenge 勇于挑战Organization structure 组织机构Time slot 时间段Market structure 市场调查Draft version 草稿Unit2Sales promotion 促销Hit the point 正中要害Company catalogue 公司简介册Make business trip 出差Get in contact with 与......取得联系State-level 国家级的Membership directory 通讯录Build up 建立Chinese partner 中方合作伙伴Ask for 请求Team-work 团队合作Make our an exhibition brochure 撰写招展书Kick off 启动Lend a hand 帮忙Just name it 请讲Work out a framework 起草一份大纲Look to 注意You're expert on that! 您很在行啊！Stage a society's annual meeting 举办学会年会At hand 在手边，现成的Get declined 被婉言拒绝In vain 徒劳At a loss 不知所措Know-how 技术诀窍Industrial portal 行业门户网站Facilitate sourcing 方便查找Well prepared 充分准备Cope with 处理No wonder 难怪Get stuck 无言以对Unit3Come straight to the point 直奔主题Be short of 短缺On the right track 步入正轨Piles of orders 大量的订单Keep pace with 与......保持一致Share one's experience with 同某人分享经验Take a glimpse of 看一眼Preferential conditions 优惠条件Early booking 早预定Key accounts 重点客户Contact means 联系方式Be tied up with 忙于......Targeted group 目标群体Marketing events 营销活动Take charge of 负责Product presentation 产品介绍Comprehensive fairs 综合性展览In case 如果Take advantage of the occasion 充分利用这样的机会On the run 忙碌Stick to 坚持Sensational effect 轰动效果Professional audience 专业观众Advertising resource 广告资源All-round 全方位的Cost-effective 节约成本的Keynote speech 主旨发言Overall package 整体打包方案Unit 4(be) on the midway 在进行中Bring about 带来Enter into the contract 签合同Make payment 付款A small fraction of 一点儿Show up 展示Go for 选择Right on! 对极了！Meet up with 碰到A great many 许多Make sense 有意义Make sense of 理解Minimal budget 最少的预算Product briefing 产品发布会Above mentioned 以上提及到的Participation contract 参展合同Express courier 快件Contract terms 合同条款Make a deposit of 预付多少押金Participation fee 参展费Grace period 宽限期Electronic file 电子文档Kind of workable 似乎可行CEO summit 首席执行官高峰会Asia-Pacific region 亚太地区Create a buzz 引起轰动Have a media interview with sb. 采访某人TV coverage 电视报告Advertising billboard 大广告牌Package price 组合价格Favorable condition 优惠价格Cost-benefit 成本效益Upper level 上层Do a favor for sb./do sb.a favor 帮某人一个忙Beneficiary's address 受益人地址Bank charge 银行手续费Accounting practice 财务常规Payment statement 付款凭证Official receipt 正式发票Relevant documents 相关文件。
会展英语Unit_1_Preparations_for_Exhibitions
someone whose job is to choose and buy goods for a large store, factory, or shop to sell
someone who visits a place or an event
buyer
a person or business that pays money to support an event
information from the text.
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of mema store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店
II. Reading
Task 1 Read the text and fill in the form below with the
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
a person, company, or organization that has made or owns something shown in an exhibition
会展英语词汇
会展英语词汇1. Exhibition hall 展厅2. Exhibition center 展览中心3. Booth 展位4. Exhibition booth design and construction 展览展位设计与搭建5. Stand 摊位6. Show 展览7. Event 活动8. Trade fair 贸易展览9. Conference 会议10. Convention 大会11. Sponsor 主办单位12. Co-organizer 协办单位13. Organizer 承办单位14. Exhibition profile 展览概览15. Exhibition directory 展览目录16. Exhibition regulations 参展须知17. Exhibition planning 展览策划18. Exhibition marketing 展览营销19. Exhibition promotion 展览宣传20. Exhibition execution 展览实施21. Exhibition management 展览管理22. Exhibition service 展览服务23. Exhibition visitor 参观者24. Exhibition staff 参展商人员25. Stand builder 展台施工搭建商26. Stand builder 展台保洁员27. Exhibition organizer 组展商28. International exhibition 国际展览29. Local exhibition 地方性展览30. Trade exhibition 专业性贸易展览31. Consumer exhibition 综合性消费展览32. Mixed exhibition 综合性与专业性相结合的展览33. Hybrid exhibition 既有综合性的又有专业性的展览34. Opening ceremony 开幕式35. The curtain-raising ceremony 开幕典礼36. Closing ceremony 闭幕式。
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Section one: Lead in
In a increasingly digital age, exhibitions are the only media where buyers, sellers and products physically come together---a potent force for business with the following characteristics: Highly targeted Flexible A two-way communication process Neutral sales environment both for buyer and sellers A three–dimensional media Fast market penetration Most cost-effective means of exploring and entering new export market
w: That ‘s why we never give up any chance to
Dialogue 1
days at the fairs than we might otherwise achieve in months. S: Yes, I can see the exhibition industry in China is becoming more mature than ever before. I hope you do a lot of business here. W: Thank you and the same to you.
Dialogue 1
S: You are right ,I’ve sensed a boom in the exhibition industry in China in recent years.Does your company participate in the Kuming Import &Export Commodities Fair every year? W: Yes,I don’t see a good rason not to.Trade fair is one of the most effective mediums for establishing and maintaining customer relations. S: That’s right, Trade fairs involve a two-way communication process, Exhibitions can give and seek information. Most importantly, business is conducted face to face—the most persuasive form of selling, and of building customer relationships.
24.Interpreter [ in‘tə:pritə ]n.译员，口译者
25.volunteer[ vɔlən‘tiə(r) ] n.志愿者
Dialogue 1
(Mr.Waller meets Mr.Smith at Kuming Import &Export Commodity Fair.They are talking about the exhibition industry in recent years in China (W=Mr. Waller ,S=Mr. Smith) W: Hello, Mr.Smith, How nice to meet you here. S: Me too,It’s ages since we last met,How are you getting along? W: Everything is all right,escept that I have been busy with meeting recently. S: I can imagine you are as your business is booming. W: Yes ,it is all due to various kinds of trade exhibition and fairs
Brief Introduction
《会展英语》是会展策划与管理方向的应用型
课程，是该专业的一门选修课。 本课程反映了会展行业组织、管理、服务的最 新理念和基本流程。开设本课程，旨在通过系统的 学习，使会展专业的学生学习、掌握并应用英语这
种交流沟通媒介，切实提高学生会展英语的口、笔
头交际能力。
Contents
w: Yes, I can say we could achieve more in five
Part one : learn to speak Notes on Dialogue 1
1.Kuming Import & Export Commoditiesion确良双向沟通
Dialogue 1
participate in trade fairs in our courtry. S: Does your company also promote your produces by advertisement,direct mailing or web page? W: Yes, they are the fastest and most advanced in the market ,However ,at an exhibition, buyers can see, touch and try the products for themselves, Nothing beats the impact of a live demonstration. S: Your company really benefits a lot from the fairs,right?
Section one: Lead in
Convention offer a unique opportunity for developing a wide range of professional relationships by means of : Expert panels Presentations Key note speeches Exhibits Social events
Unit 1 Preparation for Exhibitions
1.Brief Introduction to Conventions and Exhibitions. 2.Planning the Exhibition . 3.Exhibition Marketing . 4.Invitation. 1.Receiving Clients. 2.Sales Presentation. 3.Business Negotiation. 4.Signing a Contract 5. Organization Activities 1. 2. Follow-up Businesses. Exhibition Results Analysis.
Section two: Speak and Act
Part one : learn to speak
Words and Expression for the dialogues. 21.Scale [ skeil ]n. 范围，规模 22.Accompany[ ə‘kʌmpəni ] v.陪伴，陪同 23.Delegation[ ˌdeli‘geiʃən ]n.代表团
Unit 2 At the Exhibition
Unit 3 Exhibition Follow-Up Unit 4 Convention
1. Booking a Meeting . 2. Preparation for International convention. 3 . Opening and Closing Ceremony. 4. Notice.
3.Web page 网页 4.Nothing beats the impacts of a live demonstration 现场演示所产生的影响是其它任何方式都比不了的
Section one: Lead in
Question:
Have you ever participated/visited
an exhibition? If yes, describe your
experience.
Crowed(people mountain people sea) New product displaying Many manufacturers and brands See, touch and try the product Got latest information of product ……
Unit 1 Preparation for Exhibition
Brief Introduction to the Conventions and Exhibitions
Lesson 1
Section one: Lead in
Task : Read paragraph 1 and answer: What’s the means of the conventions?
Section two: Speak and Act
Part one : learn to speak
Words and Expression for the dialogues. 11.Boom [ bu:m ] v.急速发展 12. persuasive[ pə‘sweisiv ]a.有说服力的 13.Promote[ prə‘məut ] v.促进,提升,促销 14.Impact[ ‘impækt ]n.冲击,冲突,影响 15.Benefit [ ‘benifit ]v.受益 16.Achieve[ ə‘tʃi:v ] v.完成,达到,实现 mercial[ kə‘mə:ʃəl ] a.商业的 18.Publicize[ ‘pʌblisaiz ] v.宣传,宣扬 19.Registered[ ‘redʒistəd ]a.注册的,登记过的, 20.theme[ θi:m ] n.主题